Personal Creativity Reflection

Welcome to the Third Industrial Revolution

One man with a passion for cars has spent a quarter-century of his life searching for a way to follow his
dream. A graduate of the Woodrow Wilson School of Public and International Affairs at Princeton
University, and Harvards MBA Business School, US Marine Corps Commander Jay Rogers always
knew that he wanted to build cars. From China to Iraq, Rogers dabbled in many different industries
and sectors until he founded Local Motors, a company that is truly passionate about co-creation.
Rogers believes his company is allowing the innovators of today to create, truly, the stuff of dreams.
With the age of the Internet and the advent of the era of 3D printing, Local Motors has been able to do
something that has never been done before crowd source the design and production of its vehicles.
Rogers stressed that it is the individual people and small companies that stand on the shoulders of
giants that truly make this venture worthwhile. The people who have contributed to Local Motors
cars simply:

Share an ambition to solve a common problem

It is the passion for learning and solving problems that drives this company forward. Inquisitive and
ambitious people from all around the globe can go online, look up problems and attempt to solve them.
There is an open community, and with creative commons licenses and an idea-sharing platform, Local
Motors stands for the belief that a great community can build a great product. Rogers stressed
throughout their presentation that this helped the vehicles hit the market faster, with less capital, and
with more people.
Through sharing data over the internet, Local Motors
has the same mentality as do the Kelly brothers get
to your fundamental audience, see what they want,
and build for their needs. They have early access to
customers and bring in regulators early to get ahead
of their problems before they can start. They also use
a concept called the golden hour.

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Personal Creativity Reflection

The golden hour is a concept that stresses
investing in experts, passionate people, and
finding people who are right for the job.
Reaching out to the global community, very
similarly to the Necessity of Strangers,
Rogers explains that he is able to find
solutions faster to his problems using
people who are disaffiliated from the company rather than engineers that were stumped with the
problem. In fact, Rogers said that someone actually solved a huge problem that he was having in the
Rotunda of tables set up before the event. Every opportunity that you have to go to a new place is a
chance to meet new people who can help you to solve your problems. Rogers has a wide variety of
experiences, from serving in Iraq to working in a factory in China after college graduation. He uses his
extensive network to expand his project and create the first 3D printed car, Strati. None of this would
have been possible without co-collaboration with engineers, regulators, and designers from the around
the world. Nor would the project have succeeded without crowd funding no venture capitalists
means that Local Motors can answer directly to its customers, and end up creating a car that fits their
needs. Rogers stated that they plan to mass manufacture customization with the Strati, meaning that
they will produce many small batches of vehicles that have been specifically customized to fit a distinct
group of users. This is feasible due to the nature of the manufacturing process of the car it only takes
44 hours to construct and many iterations are possible through slight modifications on a computer
aided manufacturing or CAM program.
Local Motors is always open for people
to come and observe the manufacturing
process as well. Rogers describes the
micro factories as festivals of sorts
everyone is always working on
something, collaborating with others,
and excited to be there. This imbues

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Personal Creativity Reflection

passion in the collaborators, which churns out ideas faster and faster. Its also open to anyone who has
heard about the project, which means that brilliant minds from all over the world are able to contribute.
Additionally, the materials are ecofriendly and much cheaper, so the cars will be much more affordable
in the future when they go on sale to the public. This will generate more interest, and more crowd
funding so that more resources can be devoted to both this project and future projects.
Rogers hopes that there will soon be a local demonstration facility, and another micro factory located
near the University of Maryland so that Local Motors can take advantage of many students minds,
curiosity and passion in the James A. Clark School of Engineering. Rogers hopes to revolutionize the
car industry to the same magnitude that Ford has, however he hopes to take the multitude of innovators
of today and make them the heroes, rather than one innovator claiming fame for the work of an
assembly line of, as Rogers says, luddites.

Check out my video: ter.ps/3xrevolution

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