Chapter 7 - Data collection methods: Introduction and interviews

1.Whereas focus groups meet for a one-time group session, panels (of members) meet more than
once.
Correct Answer : True
2.The main advantage of the static panel is that it offers a good and sensitive measurement of the
changes that take place between two points in time - a much better alternative than using two
different groups at two different times.
Correct Answer : True
3.An example of an unobtrusive measure is the wear and tear of journals in a university library.
Correct Answer : True
4.Primary data refer to information gathered by someone other than the researcher conducting
the current study.
Correct Answer : False
5.Interviewing is a useful data collection method, especially during the exploratory stages of
research.
Correct Answer : True
6.The main purpose of the unstructured interview is to explore and probe into the several factors
in the situation that might be central to the broad problem area.
Correct Answer : True
7.Personal interviews are expensive in terms of time, training costs, and resource consumption.
Correct Answer : True
8.A thematic apperception test, an inkblot test and word association techniques are all examples
of:
Descriptive methods.

Prescriptive methods.
Iterative methods.
Projective methods.

Correct Answer : Projective methods.

9.A disadvantage of telephone interviews is that the respondents can terminate the interview at

any time.
Correct Answer : True
10.Face-to-face interviews are best suited at the exploratory stages of research when the
researcher tries to get a handle on concepts or the situational factors.
Correct Answer : True
11.The Delphi Technique is a forecasting method that uses a cautiously selected panel of experts
in a systematic, interactive manner.
Correct Answer : True
12.The Delphi Technique has been widely used for long-run business forecasting.
Correct Answer : True
13.Experiments, interviewing, and case studies are the three main data collection methods in
survey research.
Correct Answer : False
14.Interview bias could be introduced by the interviewer, the interviewee, or the situation.
Correct Answer : True
15.A researcher can establish rapport with the respondent by being pleasant, sincere, sensitive,
and nonevaluative.
Correct Answer : True

Chapter 8 - Data collection methods: Observation

1.Observational data are rich and uncontaminated by self-report bias.

Correct Answer : True
2.A disadvantage of uncontrolled observation is that people can be observed in their natural
shopping or work environment.
Correct Answer : False
3.Moderate participation is when the researcher actually engages in almost everything that the
group under study is doing as a means of trying to learn about their behavior.

Correct Answer : False

4.Structured observation may eventually lead to a set of tentative hypotheses that are tested in
subsequent research that is deductive in nature.
Correct Answer : False
5.A primary advantage of concealed observation is that the research subjects are not influenced
by the awareness that they are being observed.
Correct Answer : True
6.Concealed observation raises ethical concerns since it may violate the principles of informed
consent, privacy, and confidentiality.
Correct Answer : True
7.Pure participation seeks to remove the researcher from the observed actions and behavior; the
researcher is never directly involved in the actions and behavior of the group under study.
Correct Answer : False
8.The extent to which the researcher participates is determined by the research questions, ethical
considerations, and methodological considerations.
Correct Answer : True
9.Professional stranger handlers are group members who are on the boundaries of the group in
some low-status position.
Correct Answer : False
10.Structured observation is focused in nature as it looks selectively at predetermined
phenomena.
Correct Answer : True
11.The development of a coding scheme is a crucial aspect of participant observation.
Correct Answer : False
12.Coding schemes contain predetermined categories for recording what is observed.
Correct Answer : True
13.This is an example of a simple checklist. Event 1 4 2 4 1 1 3 1 4 2 1
Correct Answer : False
14.A disadvantage of observation is that it allows the researcher to gather behavioral data
without asking questions.
Correct Answer : False

15.Observational research may be particularly vulnerable to reactivity if the observations are

confined to a short period of time.
Correct Answer : True

Chapter 9 - Data collection methods: Questionnaires

1.The problem statement of a research project provides a good starting point for designing a
questionnaire.
Correct Answer : False
2.Do you think there is a good market for the product and that it will sell well? This question
is:
Leading.

Loaded.
Double-barreled.
Ambiguous.

Correct Answer : Double-barreled.

3.To what extent do you agree that employees should be given higher pay rises?. This
question is:
Leading.

Loaded.
Double-barreled.
None of the above.

Correct Answer : None of the above.

4.The sequence of questions in the questionnaire should be such that the respondent is led from
questions of a specific nature to those that are more general.
Correct Answer : False
5.The sequence of questions in the questionnaire should be such that the respondent is led from
questions that are relatively difficult to answer to those that are progressively more easy.
Correct Answer : False
6.The biggest disadvantage of secondary data is:
That they are generally qualitative in nature.

That they cannot be used for forecasting purposes.

That they not meeting the specific needs of the particular situation or setting.
That it is generally more expensive to collect secondary data than primary data.

Correct Answer : That they not meeting the specific needs of the particular situation or setting.
7.An advantage of electronic questionnaires is that this way of surveying is relatively cheap.
Correct Answer : True
8.An advantage of a mail questionnaire is that a respondent can take more time to respond at
convenience.
Correct Answer : True
9.A disadvantage of a mail questionnaire is that the anonymity of the respondent is high.
Correct Answer : False
10.The nature of the variable tapped - subjective feelings or objective facts - will determine what
kinds of questions are asked.
Correct Answer : True
11.Closed questions allow respondents to answer them in any way they choose.
Correct Answer : False
12.A question that lends itself to different possible responses to its subparts is called a recalldependent question.

Correct Answer : False

13.This is an example of a simple checklist. Event 1 4 2 4 1 1 3 1 4 2 1
Correct Answer : False
14.By asking a loaded question, we are signaling and pressuring respondents to say yes.
Correct Answer : False
15.A proper introduction of a questionnaire clearly discloses the identity of the researcher and
conveys the purpose of the study.
Correct Answer : True