TBD Community Schools

HIGH SCHOOL
Course Syllabus - Fall 2013

COURSE NUMBER AND TITLE:

BUS101 Entrepreneurship and Small Business
COURSE MEETING TIMES:
Section A: Period 1 (8:15 8:58)
Section B: Period 4 (10:36 11:19)
INSTRUCTOR INFORMATION:
Mr. Parker
Room: 201
Phone:
e-mail: gabriel.parker@drake.edu
OPEN DOOR/TUTORING HOURS:
Period 2 (9:02 9:45)
Period 5 (11:48 12:31)
By Appointment:
- Before school (requests made in person or by email by 9:00 the night before).
- After school (requests made no later than 2nd period the day of).
REQUIRED TEXTS & RESOURCES:
Katz, Jerome and Richard Green. Entrepreneurial Small Business 3rd Edition.
McGraw Hill-Irwin, 2011. The ISBN for the package is: 9780078019159 (Katz and
Green with Business PlanPro software).

COURSE DESCRIPTION:
The economic and social roles of entrepreneurship and small business will be studied.
Central themes of study will include: planning, financing, marketing, and management.
Real world opportunities and obstacles commonly addressed by small businesses will be
explored.

COURSE OBJECTIVES:
Students Will Be Able To:
1. Create a business plan to include areas such as business strategy, financing, location,
marketing strategy, and management strategy.
2. Describe the role of entrepreneurship and small business in todays economy.
3. Discover problems in on-going small businesses and pose possible solutions to those
problems.
4. Evaluate different forms of social media and collaboratively synthesis their valuations
to create a marketing campaign specific to social media.
5. Define the characteristics of an entrepreneur.
6. Develop persuasive arguments as to the feasibility of business ideas.

TEACHING METHODS:
Question/response activities, readings, case study analysis, business plan critique,
collaborative experiences, oral presentations and interviews.
ASSIGNMENTS & DELIVERABLES:
Review quizzes: Quizzes will be 10 15 questions in length and will cover material from
class, as well as material from the textbook. Quizzes will be announced no less than 2
class periods prior to their administration.
Exams: There will be 2 exams in this course, a midterm and a comprehensive final. 3
class periods will be devoted to review and preparation for each exam.
Business Plan: Each student will prepare a unique and original business plan for a final
project. This plan is expected to be organized and complete. This plan will be presented
at the end of the semester.
Business Plan Presentation: This presentation will be of the business plan created
throughout the semester. Presentation should be between 10 15 minutes in length.
Case-Studies: Case studies will be assigned throughout the course of the semester as a
way for students to apply what they have learned and in an attempt to stay current in the
world of small business.
Collaborative Social Media Campaign: In groups of 3, students are asked to develop
the section of a marketing plan specific to social media. Since social media comes in
numerous different forms and is increasingly important to the small business, this plan
should take on the form of a campaign. A campaign has many different parts and
addresses numerous different segments of the market. Examples will be provided when
the project is formally introduced.

STUDENT EVALUATION:
Quizzes (5 @ 15)
Midterm Exam
Final Exam
Business Plan
Business Plan Presentation
Case Studies (3 @ 25)
Collaborative Campaign
Participation
TOTAL

75
100
100
150
50
75
100
50
----------700

Grading Policy: 90+% - A, 89-80% - B, 79-70% - C, 69-60% - D, below 60% - F

* In the case of a borderline grade, the instructor reserves the right to round the grade up
or down based upon observable effort and participation throughout the course of the
semester.
CONTENT:
Small business entrepreneurs
Small business ethics
Ideas, opportunity, feasibility
Business Plans
Marketing, advertising and promotion
Methods of finance
Management and organization
CLASSROOM POLICIES:
Attendance: Attendance is expected as it is imperative to success in this course.
Unexcused absences will be recorded and will count against your score for participation.
In the case of any absence the student assumes responsibility for making up missed work
and/or getting information missed during class. I am happy to work with students to make
up for missed time, but the initiative must be the students. I will not seek you out, you
need to come to me and I will be ready and willing to help you get caught up.
Late work: Work that is not turned in on time can be turned in for credit for no more
than 5 days after the due date. 10% will be deducted from your score for each day an
assignment is late. There are TWO assignments which MAY NOT BE TURNED IN
LATE. The BUSINESS PLAN and the COLLABORATIVE CAMPAIGN must be
turned in on time to receive any credit. Please note that these two assignments account for
36% OF YOUR GRADE. If these assignments are not submitted on time, the best grade
you can possibly receive is a D!

Cell phones and electronics: Cell phones are very powerful devices and students are
encouraged to use them appropriately and constructively during class. Other devices are
permissible as well, under the same guidelines. If devices are being used disrespectfully
and/or inappropriately they will be confiscated for the remainder of the class period.
There will be no warnings. The first time I see something out of line, the device will be
gone.
Acceptable use: It is acceptable to use the work of other individuals and/or researchers
when credit is appropriately given. Any ideas or work which a student uses which is not
their own must be cited correctly under APA guidelines. Purdue has a wonderful website
with formatting rules called The Online Writing Lab (search Purdue OWL online and you
will find it). Students are expected to do their own work unless otherwise instructed to
work collaboratively and their work must be original; however, it is acceptable to build
off of the knowledge and discoveries of others.
Respect: Respect is the highest expectation in this classroom. You will be respected as
learners and I will be respected as the instructor. Most importantly students will respect
each other. Our goal is to create a classroom environment which is non-threatening,
constructive and conducive to learning. Respect is the essential element in accomplishing
this goal.
ACADEMIC INTEGRITY:
On all assignments, exams, and other deliverables, cheating and plagiarism will not be
tolerated. Students are expected to do their own work and to create their own, authentic
products. Even in groups, work is expected to be original. Any breach of these
expectations will be treated with the utmost severity. Personal integrity is a trait highly
valued by society and is assumed by employers. It is my goal and responsibility to
encourage you to preserve and protect your own personal integrity.

SCHEDULE:
Class Week:
Aug 20 25

Chapter 1

Aug 27 - 31

Chapters 2 & 3

Sept 3 - 7

Chapter 4

Sept 10 - 14

Chapter 8
Introduce Business Plan Project

Sept 17 - 21

Chapter 9

Sept 24 28

Chapter 10
Introduce Collaborative Campaign assignment

Oct 1 - 5

Chapter 12

Oct 8 - 12

Chapter 13

Oct 15 19
Oct 18

Review for Midterm Exam

Midterm Exam

Oct 22 - 26

Chapter 14

Oct 29 Nov 2

Chapter 15

Nov 5 - 9
Nov 9

Work Time: Campaign & Business Plan

Collaborative Campaigns Due

Nov 12 - 16

Chapter 16

Nov 19 - 23
Nov 21

First draft of Business Plans Due

Nov 26 - 30

Chapter 19

Dec 3 7

Chapter 20

Dec 10 - 14

Work Time: Business Plans

Dec 17 - 21
Dec 17

Business Plan Presentations

Business Plans Due

Dec 24 - 28

No School Christmas Break

Dec 31 Jan 4

No School Christmas Break

Jan 7 - 11
Jan 10

Review for final exam

Comprehensive Final Exam

ACKNOWLEDGEMENT:
Once you have read the entire syllabus and understand the logistics of the course. Please
sign and date below. If there are questions or concerns, please talk to me about them
before signing. By signing this syllabus you acknowledge that you understand the
expectations of the course and commit to meeting them to the best of your ability.

Student Signature

Date

After the student has signed and dated this syllabus, his or her parent/guardian is asked to
also read over the syllabus so as to understand the expectations and requirements. Upon
signing below you acknowledge that you understand these expectations and requirements
and will aid your student in meeting them to the best of your ability.

Parent/Guardian Signature

Date