TELECOM INDUSTRYRELIANCE

COMMUNICATION
PROF. RAJESH RANJAN

MARKETING RESEARCH

PAWAN VISHYA
ROLL NO- 112
PGDM- MARKETING

INTRODUCTION
Reliance Communications Ltd. (commonly called RCOM) is an Indian Internet
access (commonly called "broadband") and telecommunications company
headquartered in Navi Mumbai, India. RCOM is India's second largest telecom
operator, only after Bharti Airtel. It is the 15th largest mobile phone operator
with over 150 million subscribers. Established in 2004, it is a subsidiary of
Reliance Anil Dhirubhai Ambani Group.
MAJOR SUBSIDIARIES
Subsidiary Reliance Telecommunication Limited (RTL) operates in Gujarat,
Madhya Pradesh, West Bengal, Himachal Pradesh, Odisha, Bihar, Assam, and
the northeast of India. It first offered GSM services in January 2003.
Reliance Tech Services is the IT services wing of Reliance Anil Dhirubhai
Ambani group. It provides IT consultancy, business process outsourcing and
software development for Reliance Communications and other ADA group
companies.
Reliance Global com owns the Fiber-Optic Link around the Globe undersea
cable system
RIDC provides Internet data center (IDC) services located in Mumbai,
Bangalore, Hyderabad and Chennai.
MOBILE
On 19 May 2010, the 3G spectrum auction in India ended. Reliance
Communications paid INR 58642.9 million for spectrum in 13 circles. The
circles it will provide 3G in are Delhi, Mumbai, Kolkata, Punjab, Rajasthan,
Madhya Pradesh, West Bengal, Himachal Pradesh, Bihar, Odisha, Assam,
North East, Jammu & Kashmir. RCOM recently has started to offer 3G services
through network sharing in the states where it does not hold license for 3G
operations. Reliance provides 3G services in Uttar Pradesh East through
Aircel's 3G network and in Uttar Pradesh West through Tata Docomo's 3G
network and it allows Tata Docomo customers to roam on Reliance's network
in Delhi, where Tata Docomo does not operate. On 11 June 2010, the
broadband wireless access (BWA) or 4G spectrum auction in India ended.
Infotel Broadband, a subsidiary of Reliance Industries, won pan-India licence
in the auction across 22 circles, the only telecom operator other than stateowned BSNL/MTNL to do so. Infotel paid the government INR 128477.7
million for the licence.
According to Cellular Operators Association of India (COAI) director-general
Rajan S. Mathews, Reliance Industries was expected to launch 4G services in
December 2011.They were expected to use LTE technology. On 25 May 2012,
RCom announced a price reduction of 61% on its 3G services.

In 2011 Reliance provided up to 28 Mbit/s data rate in India with its MIMO
technology. On 31 January 2013, Reliance announced its partnership with
Lenovo to market co-branded smart phones in India. The smartphones were
said to use the Android operating system and have dual-core processors

HISTORY OF RELIANCE COMMUNICATION

RESEARCH PROBLEM
Collection of Data of other companies Tata indicom, Airtel & BSNL

Retailers some time gives wrong data

Limitation of time and money

RESEARCH OBJECTIVE

To know the demand of Rcom bundle offer along with LGRD 3000 and
6100 as Illas the demand of Rcom Bachat pack Sim in the market

To help in development and introduction of new product

To identify the company position among competitors

To determine those factors

RCOMsims/product

To find out which type of schemes retailers prefer and why?

To study the effect of irregular supply on the sale of the product

which persuade retailers

for sale

of

SUB OBJECTIVE

To compare the Airtel and Tata indicom Bundle offer with RDLG 3000,3500
& 6100 for analyzing the status of RCOM Bundle Offer

To identify the Market share of RCOM

To find out the basic problems of retailers

To find out the performance of Distributor

To find out the basic problems of Channel of Distributor

To find out the Claims pending of Retailers

INFORMATION REQUAREMENT

Complete Price structure of Rcom, Airtel & Tata Indi. Offer which includes

Sim Processing Fees

Discount Offered

Schemes offered

Service Tax

SOURCES OF INFORMATION

Data collected from the Company

Secondary Data

Internet

Retailers

Distributor

Sales Executives

Research Methodology
Research methodology is a way to systematically do the job. It may be
understood as a science of studying how research is done scientifically. The
most desirable approach with regards to the selection of the research
methodology depends on the nature of particular work, time and resources
available along with the desire level of accuracy.

Research Type
Data Source
Research Instrument
Type of Questionnaire
Sampling Unit
Sampling Method
Contact Method

Descriptive Research
Primary Data
Questionnaires
Structured
Retailer
Judgmental
Personal Interview

FINDINGS AND RECOMMENDATIONS:

o The company should emphasize more on the spreading the awareness
for their products because the level of awareness of their FWP,
Broadband, HSDC is verylow.
o The sales executives should play a major part in spreading awareness
because only 5% of the people came to know about the products
through sales executives.Sales executives may also help the company
generating prospects, hence sales for the company he RIM post paid
has seen a major decline in its users because of the toughcompetition
given by the prepaid services. Hence the company should now
focusmore on the internet services as there is a huge market for them
to cover.

o Around 2/3rdof the people are dissatisfied and majority of them

reasons are poor customer care service, billing errors and higher cost.
So the company should traintheir employees properly so that they
have sufficient knowledge about the products and the bills should be

made more transparent so that the customerscould easily understand

them.

o The sales executives are not properly trained as they could not explain
theschemes properly so they just try to tell to the customer about their
RIM post paidservice and not about other three services. This is the
main reason for the lack insales of their internet services.
o A majority of the customers look for the price and after sales services
beforechoosing the products. So the company should plan accordingly
to increase their sales.
o As seen from the survey results, more than 3/4thof the population
prefer to buy amobile based on GSM technology. So the newly
launched GSM based mobile phones should be promoted accordingly.
o Half of the population interviewed rated either average or poor for the
network.So network can be improved by planting more towers in
different parts of the citywhere the company does not have the signals.
o More than 3/4th of the population does not like the new schemes and
offersintroduced by the company. So a proper survey should be
conducted and moreattractive and useful schemes must be introduced.
o The cost of the products is too high for the customer to buy them.
Moreover themajor problem is that several packs are activated without
any prior intimation andtheir price is included in the bills later, which is
the major reason for dissatisfaction.
o Around 2/3rdof the people gave average or poor ratings to the
customer care andsaid that their complaints are either not heard or
they are dealt very late.
o The company should emphasize more on reducing the call rates and
introducingattractive value added services which would help them
improve their sales.51

CONCLUSION:
As there is a healthy competition given by the existing players in the
industry, lack or degradation in any of the services may affect the
company badly. With the excellent ruralawareness and rural market

share in telecom services, the company should also try to boost up

their urban market share. This could only be done with the help of a
team of properly trained and dedicated employees. Moreover there is
a huge market for theinternet sector which can be captured by giving
the customer, the services according totheir needs.

BIBLIOGRAPHY
o http://www.indiaonestop.com/fdi-telecom.htm
o http://www.trai.gov.in/Default.asp
o http://www.rcom.co.in/webapp/Communications/rcom/index.jsp
o http://trak.in/Tags/Business/category/telecommunication/