Ivette Mendez-Kelly

www.linkedin.com/in/ivettemendezkelly
Looking to relocate to the Orlando FL area or Home Office position
Open to cover relocation expenses if not covered by company

303-815-9218
ivettemendezkelly@gmail.com

SALES | STRATEGIC RELATIONSHIPS | CLIENT SERVICES

Executive with twenty years of experience and a proven track record in solution-based strategic relationships, client services,
integrated sales, business intelligence, prospecting, contract renewals and negotiations, closing activities, exceeding goals,
competitive differentiation, team leadership, management, finance, and marketing. Create cross-functional, multi-level
relationships with internal and external clients. Detailed oriented, creative, bi-lingual, experienced and persuasive presenter,
outstanding interpersonal and organizational skills, strategic thinking and tactical execution, strong written and
verbal/presentation communication skills, proficient in MS Office and Sales Force, able to work efficiently in fast-paced
businesses and under high pressure. Core competencies include:

Analytical and Problem-Solving

Solutions and Results Focused
Project Management Expertise, Multi-task

Influencer, Negotiator and Decision-Maker

Metrics and Data Story Builder
High Energy, Proactive, Limited Supervision Required

EXPERIENCE

DIGITAL GLOBE SERVICES - Castle Rock, CO

Executive Vice President Business Process

2011 - Present
2014-2015

Promoted to EVP due to effective and result-oriented processes successfully implemented within organization. Performed
month-over-month and year-over-year efficient company forecasts.

Successfully redesigned the companys forecast and revenue assurance processes that increased accurate, relevant, and
credible information of revenue, accounts receivables and accounts payable.
Initiated, designed and executed business processes while managing global support teams which resulted in a 30% revenue
increase.
Led the development and implementation of procedures, KPI's, and practices to support all department operational goals
resulting in definition of accountability, increased performance, cost reduction, and efficient allocation of resources.
Influenced and executed corporate vision and mission statements which included persuading executive team of importance
resulting in successful roll-out and buy-in from all employees.

Senior Vice President Business Development The Americas, (Home Office)

2012-2014

Modeled and directly supervised the development and execution of strategic partnerships to achieve profitable new business
that led to an increase of 50% in revenue.

Fostered collaboration among management teams in the U.S., U.K., Latin America and Pakistan facilitating best practices
and effective problem solving.
Provided value-add resources when company went public by negotiating and launching the companys services in Latin
America with established clients including DirecTV, Dish Network and Liberty.
Hired, trained and managed a Colombia based Sales Team to handle the South America market.

Vice President Sales Latin America, (Home Office)

2011-2012

Hired to manage the U.S. and Latin America teams, providing focus to organization while developing significant International
presence.

Successfully negotiated, closed and implemented operations in the Latin America market expanding international presence
in 80%.
Led Call Center Operations Team to support business in Latin America resulting in successful client management strategies.
Overcame cultural barriers and obstacles while persuading high profile, multi-national public companies to align and
execute future business.

Ivette Mendez-Kelly

ivettemendezkelly@gmail.com

OLYMPUSAT - Home Office

Page 2

2008 2011

Vice President of Sales and Distribution

Managed all aspects of customer life-cycle marketing, including local grass root programs implementing nationwide campaigns
driving increases in viewership and penetration in the market.

Influential in the successful launch of first Cuban television linear channel in the U.S., overcoming cultural and political
obstacles and convincing media team and potential clients of programming and channel appeal.
Conducted focus groups and implemented findings that led to a customized market-client sales strategy resulting in 70%
sales increase.
Negotiating carriage and distribution of ten Hispanic television networks in the U.S. and Puerto Rico gaining significant
market share against direct competitors.

BABYFIRST TV - Home Office

2006 - 2008

Vice President of Sales

Conducted, interpreted, and integrated qualitative and quantitative research leading to the design of the BabyFirst TV's
marketing and sales campaigns for new markets.

Overcame cultural obstacles with potential clients regarding media exposure by infants under three years, and attained
three million subscribers within one year of new launches.
Successfully gained distribution of the network in Latin America and the U.S. reaching over five million subscribers.

ALTERNA TV - Mexico City, Mexico

2003 - 2006

Director of Sales and Marketing

Developed and nurtured strategic partnerships with multi-level clients in the U.S. and Latin America. Conceived and led
marketing initiatives to strengthen bonds with Hispanic organizations and Latin American Embassies.

Created and collaborated the development of the marketing brand and co-launched Alterna TV services in the U.S.
Negotiated carriage and distribution of eight Hispanic television networks in the U.S., attaining revenue of $10 million and
growing household penetration from 0 to over 6.5 million subscribers in two years.
Trained Call Center agents that resulted in a higher customer satisfaction and better penetration of TV channels.
Managed the U.S. sales team. Created and conducted effective proposal presentations, and identified business prospects
and qualified leads.

FOX TELEVISION GROUP - Mexico City, Mexico

1999 - 2003

Regional Sales Manager, Latin America

Co-founded the Latin America office growing it from five to over 40 employees in three years and successfully orchestrated
cross-functional and cross-operational teams in the U.S. and Latin America.

Negotiated carriage and distribution of six television networks in North, Central, South America and Caribbean generating
40% increase in sales.
Launched National Geographic channel in Latin America securing distribution with top cable carriers and gaining market
against existing established channels.

* Additional work experience available in LinkedIn profile

EDUCATION
Business Bachelor Degree
Instituto Tecnologico Autonomo de Mexico (ITAM)

PROFESSIONAL DEVELOPMENT
Coursework includes Inspiring Leadership through Emotional Intelligence,
Introduction to Operations Management, Introduction to Finance