Fall 2005

Progress
An Update for Members of the Professional Beauty Association

Event Spotlight

Inside this Issue

First,
Letter from the Chair 2
Hurricane Katrina.
Beauty Industry Fund 2

Council Leadership 3
Then, Rita
TSA Surveys 4
The Gulf Coast salon industry has endured extensive devastation.
Government Affairs 5 PBA and other beauty associations have pledged a coordinated
response effort. Now we need your help.
Katrina Cover Story 6
Please turn to page 6 for details.
ISSE 8

ABBIES 8

Cosmoprof North America 9

CPNA Education Highlight 10

Symposium Party 10

Beauty Ball 10

Member Profile 11

Calendar 11

Member Listserves 12

PBA_fall05_nwslttr 1 10/13/05, 5:27 PM

 2
From the Leadership
Our Evolution Continues
It is both a privilege and an honor to have been
chosen as your Chair of the PBA Governing
Council. My aim over the next two years is to
continue to build upon the great work of the
previous council.
First and foremost, I want to extend my
personal thanks to the outgoing Governing
Council members: Tom Clifford, John Shakour
and Frank Zona, who worked tirelessly (and
for free!) to further the interests of our industry.
The hundreds of collective hours these folks
dedicated will hopefully serve as an inspiration
to others who have been on the sidelines
perhaps waiting to “join the game.”
Over the past eight years that I have been in
the industry, I have come to appreciate its
people, its passion and its purpose…which,
of course, is to help professionals help
others look their best. I have also realized
the personal rewards and satisfaction derived
from active industry involvement.
Our volunteers could create thousands
of reasons why not to get involved, but
choose not to. They too realize the value of
an association comprising active industry
participants.
As we move into the New Year, why not put
“more active industry involvement” on your
list of resolutions? We welcome you! Everyone
has something to offer. If you don’t know
Beauty Industry Fund:
Guaranteed Real
Diversion continues to plague the industry. In
an effort to address this continuing dilemma,
the Beauty Industry Fund has launched the
Guaranteed Real campaign. Starting out on
a grass-roots level, the campaign provides
valuable information that helps prepare
salons and stylists to discuss diversion with
their customers. Materials available to salons
include a counter card and a helpful FAQ
sheet addressing diversion as it relates to the
consumer. The Guaranteed Real campaign
is designed to help salons communicate the
need for caution about where their clients
purchase beauty products.
Diversion is an industry problem, not just a
salon problem. “All segments need to raise
awareness,” says Bob Peel, Jr. “Diversion
is present at the salon and distributor level,
but at numbers so large that they must come
from manufacturers that do not care about
diversion.” In 2005, diversion is estimated to
www.probeautyassociation.org
PBA_fall05_nwslttr 2 10/13/05, 5:27 PM
where to start, give me a call directly at 800-
700-4939 x277 or Steve Sleeper at 800-468-
2274 x115.
Hopefully as you speak with other active
members, you’ll come to realize all the
association has to offer. Despite the many
substantial changes over the past two
years, our industry has a very bright future.
Our collective aim is to play a pivotal role in
guiding future industry shifts. We envision a
future where PBA serves as the driving force
behind increasing consumer loyalty to salon
services, professionals and products.
The 27 members of your leadership councils,
representing salon owners, distributors and
manufacturers, recently met in Chicago and PBA Progress
established a long-term strategic plan for (Fall 2005)
achieving this. I will share this exciting plan is a publication of
with you in the winter newsletter. the Professional Beauty Association.
It is my hope that reading this letter and Professional Beauty Association
15825 North 71st Street, Suite 100
looking forward to the plan is YOUR first step
Scottsdale, Arizona 85254
toward active industry involvement in 2006. 800-468-2274 (480-281-0424)
Fax: 480-905-0708
I eagerly await hearing from you! www.probeautyassociation.org
info@probeautyassociation.org
The Professional Beauty Association (PBA) is a
non-profit trade association that represents the
interests of the professional beauty industry from
manufacturers and distributors to salons and
John Heffner spas. PBA serves the industry with education,
government advocacy, commerce opportunities,
research/statistics and public relations/image
building.
reach a $348 million retail cost to salons and
distributors, a 15% increase over 2004.
“Diversion is demoralizing to salons, “ says
Bob Peel. “We want to encourage salon
professionals to never give up. Retail is still
the number one most profitable [tool] a salon
owner can use.”
All BIF funds go towards the purchase of
AC Nielsen reports on diversion and ads to
increase awareness in trade magazines.
For more information on diversion and what
the Beauty Industry Fund is doing to stop it,
visit www.beautyindustryfund.com.
 3

Election Update PBA is also pleased to announce the

leadership for each membership section: Three Leaders Retire from
New Governing Council
Distributors the Governing Council
and Leadership Council
Positions Decided The Professional Beauty Association would
like to thank three retiring Governing Council
photo not
available members for all that they have done to shape
The membership of each section (distributor, the association:
manufacturer, salon/spa) elected their President, V. President Secretary/
Leadership Council members in the June Bob Peel Jr. Jim Marshall Treasurer,
election process. The Leadership Council Peel’s Salon Marshall Supply Beth Pence
winners for each section were announced in
Services Company Colombia
Beauty Supply Tom
the summer newsletter. In early September, Clifford
those Leadership Council members gathered
to elect leaders for their councils and to Manufacturers
choose three volunteers from each section to As the president of the American Beauty
serve on PBA’s Governing Council. Association at the time of the merger,
Tom was a critical figure in helping
The Professional Beauty Association is
pleased to introduce the newly elected to determine the shape of the new
Governing Council 2005-2006: President, V. President, Secretary/ association. We appreciate his leadership
John Heffner Bruce Selan Treasurer,
Creative Nail Zotos Jeanne Matson during the transition, his passion for
Design International Clairol, a division
of P&G
the industry and his commitment to the
photo not manufacturer community.
available
Salon/Spa (TSA)
Chair, John Chair Elect,
Heffner
Creative Nail
Bob Peel Jr.
Peel’s Salon
Jon
Design Services Shakour

President, 1st V. President, Jon was an integral part of the transition

Sasha Rash NeCole
La Jolie Cumberlander from BBSI to PBA and an able advocate
Noire et Blanc for the distributor section of the industry.
Sectretary/Treasurer, NeCole He served this past year both as President
Sasha Rash Cumberlander
La Jolie Noire Et Blanc of the Distributor Leadership Council and
as a member of the Governing Council A
true gentleman, his steady leadership has
VP - VP - Education, earned him a great deal of respect.
Communication, John Galietti
Serena Chreky Xena’s Beauty
Bill Gray William Andre Chreky,The Company
Prill Gray & Ranney Salon Spa
Associates Creative Salon Frank
Concepts
Zona
“Because PBA’s leadership is made up of
active and engaged member volunteers,
Frank Zona steps down from the
the association is extremely responsive
to concerns and issues that matter to our Governing Council but not from an active
membership,” explains Steve Sleeper, role in the association. He will continue
Lee George
Rizzuto, Jr. Schaeffer Executive Director – PBA. “These council on as the influential Chair of PBA’s
Conair OPI Products, members serve not only as representatives
Corporation Inc. of their membership sections but as the Government Affairs Committee. A past
thinkers and pacemakers of our industry as TSA president and a tireless champion
a whole.” of the salon industry before state boards,
the IRS, the SBA, Congress and beyond,
To get in touch with members of the
Governing Council or your section’s Frank is an inspiring volunteer leader for
Melissa Leadership Council, please contact Member our industry.
Yamaguchi Services at 800-468-2274 (480-281-0424)
Yamaguchi or email info@probeautyassociation.org.
Salon and Spa

PBA_fall05_nwslttr 3 10/13/05, 5:27 PM

 Association News
TSA TREND SURVEY

t
What’s HoNot)
’s
(and What
TSA Announces
Results of First
Trend Survey

TSA recently introduced a small-scale online trend survey that will be emailed to salon/spa section members every two months.
The first survey netted more than 100 responses. Respondents receive a full report on results. Here are some of the highlights:

What hair color services are increasing in popularity at your salon/spa?

Top Response: Lowlights, Natural-Looking Hair Colors (tie)
Tied with 52%, lowlights and natural-looking hair colors are increasingly popular.

What nail services are increasing in popularity at your salon/spa?

Top Response: Spa Pedicures
Spa pedicures led the pack with 50% of the votes, but natural manicures weren’t far behind at 43%.
Nail jewelry received the fewest marks.

What spa services are increasing in popularity at your salon/spa?

Top Response: Facials
Facials are getting ever more popular with 47% of respondents reporting an increase in popularity.
Arm waxing has only caught on with 8%.

What retail products are increasing in popularity at your salon/spa?

Top Response: Color-Protective Wet Lines
58% of respondents chose color-protective wet lines. In second place,
hair-thickening products (not anti-thinning) netted 45%.

When asked for trend predictions for 2006, there was a lot of talk about texture (loose waves, big curls, natural texture, softer perms).
On color, some predict more natural color (“Stripes are OUT!”) while others indicate clients may be more willing to experiment
(“bolder slashes of color to accent shape and texture”). On the spa side, some predict that men’s services, especially shaving,
could be hot in 2006. And watch for a greater emphasis on “beauty from the inside out, including vitamins.”

Don’t want to miss out on the next survey? When renewing your membership for 2006, make sure we have your correct email address on file.
Then watch your inbox!

TSA’s 10th Anniversary Survey

60 questions | 15 minutes of your time | a world of data

Data on the salon/spa industry is notoriously difficult to find. Help close

the knowledge gap! Members of TSA, the salon/spa section of PBA,
are invited to participate in TSA’s 10th Anniversary Survey. Empower
your business with accurate statistics on a range of topics, including
typical costs on salon services, average employee benefit offerings,
number of chairs and average client visits per week, use of non-
compete or education agreements and much more!

TSA members that complete the survey will receive a

complimentary copy of the results. And one lucky survey
respondent will win an iPod 9 (value: $299)! To complete
the survey, visit www.salons.org/survey. The survey closes
November 15.

Share your information anonymously and reap the benefits of robust

data for benchmarking growth. Remember, if you don’t complete the
survey, we won’t have anything to release! Do it today.

www.probeautyassociation.org

PBA_fall05_nwslttr 4 10/13/05, 5:27 PM


GOVERNMENT AFFAIRS UPDATES
[RECIPROCITY]
Katrina Brings Reciprocity Issue to the Fore
The tragedy on the Gulf Coast has been
compounded for some salon professionals
by the inability to work in the states in which
they’ve taken refuge. Because licenses are
issued on a state-by-state basis, states may
require that professionals become re-licensed
when they move. What might be just an
inconvenience in other times is a crisis when
your license and other important papers are
under floodwaters.
Beauty Associations for Katrina Relief,
of which PBA and TSA are members, is
committed to working with government and
regulatory agencies to ensure fast-track
license reciprocity. Texas and Illinois have
taken early steps to ease their licensing
requirements in response to Katrina. Frank
Zona and Serena Chreky, Government Affairs
Committee Chairs, met with the National
Association of Governors in Washington
last month to highlight the important issue
of reciprocity and ask that other states take
similar action. For more on Katrina relief,
please see page 6.
[SB 484]
SB 484 Passes in California
On October 8, California Governor Arnold
Schwarzenegger signed Senate Bill 484 into
law. The legislation, which opponents say is
redundant and unnecessarily costly, requires
cosmetics companies to report certain
ingredients with data indicating their safety.
“We’re disappointed that this legislation,
which was opposed by scientists, health care
advisors and California’s own Department
of Health Services, was signed into law,”
says PBA Executive Director Steven Sleeper.
“PBA would like to assure consumers that
professional beauty products are proven
safe. These products already meet state and
federal laws.”
PBA has stayed in close contact with the
Cosmetic, Toiletry and Fragrance Association
(CTFA) on the issue of this legislation.
Looking forward, CTFA aims to work with the
California Department of Health Services on
how the new law is implemented. Another
possible next step is to seek amendments to
the law in the next legislative session.
“This was a tough and close loss,” reports
Eric Schwartz, a member of PBA’s
Government Affairs Committee and the
COO/General Counsel of OPI Products.
“But let’s remember too that we defeated half
PBA_fall05_nwslttr 5 10/13/05, 5:27 PM
5
a dozen bills over the last two years.” manufacturer in Southern California who
exports to Mexico or Canada—or if you’re
[NFWL] looking to enter those markets—this is
great opportunity to get up to speed on
TSA Offers Makeovers to State Legislators the appropriate documentation. For more
information, please contact Erica Ramirez,
[Denny: I think JJ sent you some photos from International Trade Specialist, at 949-660-
this. If not, I’ve got some.] 1688 x308 or erica.ramirez@mail.doc.gov.
The National Foundation for Women
Legislators held its 67th annual conference
in Phoenix, Arizona in September. The
conference brings together women leaders
from state legislatures across the country
for networking opportunities and seminars
on effective governance. Inspired by the
Welcome to Our World event in which
we makeover Congress each May, TSA
offered to make over the state legislators in
attendance. Three TSA salons in the Phoenix
area—Mane Attraction, Rolf’s and Taglio—
performed hair, nail and massage services
on more than 40 state legislators. To say that
they did makeovers is an understatement.
Those three salons performed astounding
transformations in a dark hotel conference
room with minimal supplies. Throughout the
services, the legislators got an earful about
tip compliance, state board and other salon
industry issues!
[WMN]
TSA Attends Women’s Majority Network
Kick-Off
The Women’s Majority Network (WMN), a new
initiative from Senator Elizabeth Dole, seeks
to encourage a greater number of women
to become engaged in the political process.
Our own Serena Chreky serves on the WMN
Steering Committee, a distinguished group
that includes Mary Matalin, pollster Kellyanne
Conway, NYSE VP Margaret Tutwiler, former
Rep. Susan Molinari and others. At the official
kickoff on September 27, Serena, Frank
Zona, Jill Kohler and Jessica Hafetz attended
on behalf of TSA. Speakers included Senator
Rick Santorum, Senator Kay Bailey Hutchison
and Dole.
[NAFTA]
Commerce Department Offers NAFTA
Seminar
[Denny: you could use a map of North
America (U.S. Mexico Canada) as an image
for this]
PBA recently met with the U.S. Department
of Commerce, which helps American
companies export their products abroad.
They alerted us to an upcoming seminar on
NAFTA Certificates of Origin on Wednesday,
November 9 from 8:30am – 11:30am at
their Newport Beach office. If you’re a
 Help Rebuild Beauty
on the Gulf Coast
Beauty Association Coalition
Aims to Raise $5 Million
The Professional Beauty Association is
proud to be part of a coalition of beauty
associations working to rebuild the lives
and businesses of salon professionals
in the Gulf Coast region. Beauty
Associations for Katrina Relief has set an
industry-wide goal of $5 million—100%
of the money raised will go to help salon
businesses and salon professionals in the
region.
Donations will be collected into the NCA
Disaster Relief Fund/Katrina, a 501c3 tax-
exempt fund. The coalition’s oversight
committee, chaired by Louisiana native
Sam Brocato, will determine criteria for
relief and will oversee allocation of the
Beauty Associations for Katrina Relief includes:
www.probeautyassociation.org
PBA_fall05_nwslttr 6 10/13/05, 5:27 PM
funds. Additional committee members
include Winn Claybaugh, John Paul
DeJoria, John Galietti, John Halal, Robert
James, Rick Kornbluth, Paula Malloy,
Ann Mincey, James Morrison, Vi Nelson,
Mary Rector-Gable, Michael Renzulli and
George Schaeffer.
“This coordinated effort by our industry’s
associations to raise $5 million provides
us all with a unique opportunity to help
our own,” says Sam Brocato. “Only by
working together can we hope to raise
the much-needed funds that will help
rebuild beauty in this once vibrant area of
the country.”
According to TSA estimates based on
U.S. Census and Department of Labor
statistics, 7,400 salon establishments
were affected by Katrina, with the
heaviest damage in Louisiana. These
establishments employ more than 9,600
salon industry professionals. Daily
revenue losses total more than a half-
million dollars.
Your support is critical to the success
of this industry-wide effort! You showed
your generosity in the days immediately
following the hurricane. But much work
remains to be done. Help us meet the
challenge of the rebuilding efforts in the
months to come.
Beauty Associations for Katrina Relief
www.probeautycares.org
Donate online today!
HOW YOU CAN HELP
It’s time to focus on rebuilding. Here’s
how you can help:
1. Donate to the Katrina
relief fund. Donate online at
www.probeautycares.org. Or send
a check to the NCA Disaster Relief
Fund/Katrina | 1449 Paysphere
Circle | Chicago, IL 60674. All funds
go to support Katrina relief. If you
haven’t already, consider holding a
fundraiser. Materials are available
on the Probeautycares.org website.
2. Volunteer for the Red Cross.
Americans have demonstrated
extraordinary generosity in the
aftermath of Katrina. Now what
the Red Cross needs is volunteers!
Volunteer your time and consider
allowing your employees time off to
do the same. Find your local chapter
at www.redcross.org and contact
them for information on getting
trained to help today—and when
disaster strikes in the future.
3. Spread the word! Download a
Beauty Cares logo and link from
www.probeautycares.org to put
on your website. Reach out to
your friends and colleagues in the
industry. Talk with your customers.

On the Frontlines
Lisa Cochran’s
Inspiring Tale from Mississippi
There are so many touching stories from the
Gulf Coast. Here is just one—the story of TSA
member Lisa Cochran from the Studio of Hair
Designs in Mississippi.
Lisa’s region of
Mississippi was
hard hit by the
storm and 34
tornadoes. One
salon location
was severely
damaged by
the storm. She
ef opened the
other to Red
Cross emergency workers. Desperate for
supplies, Lisa considered who she could turn
to for help. She thought immediately of her
colleagues from TSA. On September 2, she
was able to reach the TSA office by phone
with an urgent call for supplies: bottled water,
charcoal, baby wipes, non-perishable food
items, diapers and more.
Touched by Lisa’s story, TSA member
Marwan Zaouk of Belleza Salon and
Spa in Knoxville, Tennessee decided
An Interview
with Sam Brocato
Tell us about the situation as it stands now.
What are people doing today on the Gulf
Coast to recover their lives and livelihoods?
The efforts center around stabilizing life at
home, getting busy with rebuilding both
domestic and work lives, filing insurance
[claims], looking for any funds and support
that may be available.
It is easy to feel overwhelmed in the face
of such devastation. What would you
advise someone in Montana or Iowa or
Massachusetts do to help? Decide exactly
what it is you can offer. If it’s money, be
thorough in researching its destination,
monitor its use, give repeatedly... For salon
professionals, give to probeautycares.org.
You could adopt a salon and or stylist—send
them gift certificates for food and clothes…
A Chicago salon owner wants to give a truck
filled with bicycles to kids. I’m working with
churches to assure the recipients are who
the donor would like.
PBA_fall05_nwslttr 7 10/13/05, 5:27 PM
to drive a truckload of supplies down to her.
On September 8, he reported back TSA: “I
met Lisa and her family Tuesday, and she took
me on a tour of her town. It was heartbreaking
to see all the houses that have trees on top
of them… I commend Lisa and her family
for opening their salon to the Red Cross
volunteers. I think in times like these you can
find out who your true heroes are.”
On September 27, with email access finally
restored, Lisa sent this message: “To say that
I am grateful for ALL the supplies that you
have sent to our community would not be
enough. You guys truly were our hands and
feet for the supplies we could not get to. We
felt, and still do, your love, your prayers and
your support…
“Our Laurel location continues to house
Red Cross workers from all around the
country. We have 16 staying in our
salon, and we have had a total of 27 so
far. We will get a new group of 16 this
weekend. This will go on for at least
3 more months. I can tell you that the
Red Cross is being good stewards of
all they have been given. It is amazing
to see how efficient they have been.
Help us gain a greater understanding of
how probeautycares.org donations will
benefit folks on the Gulf Coast. What is the
process for receiving the Katrina relief fund
grants? The cash donations will be used to
relieve the huge loss of income people are
experiencing. People in need fill out a form
(we have 145 so far). It’s relatively short.
We ask them to specifically explain their
situation. We ask for names of vendors,
license info, etc. And finally we ask if they
know others in need. Some people will use
the funds to buy equipment to get back
to work. Hopefully, a lot of the equipment
needs will be donated.
When Katrina hit, it made us realize how
many great salon industry people we have
in Louisiana. How would you describe the
salon industry community in Louisiana?
Being a native of New Orleans and Baton
Rouge, it’s easy for me to describe this
community: talented, hard-working,
compassionate people that have always
7
“All the supplies that are still coming
in from you guys are being forwarded
to the coast. I have disaster passes from the
Red Cross, so I have clearance to the coast
and New Orleans. The contacts that I have
asked for new underwear of all sizes: men’s,
women’s and children’s. They have tons of
clothing but very little underwear or socks.
Baby wipes are still in demand as well as
Depends undergarments for the elderly.
“Several people have e-mailed that they
would like to come work a weekend or a week.
I am willing to organize a group to go to Biloxi,
Mississippi... There will be work to be done for
a good 18 months.”
If you are interested in sending supplies or
joining Lisa in Biloxi, please contact PBA
Member Services at 800-468-2274 x130.
understood that great education and a
focus on the customer bring happiness and
success.
How and why did you get involved as the
chairperson for Beauty Associations for
Katrina Relief? When the people of your
home are in need, you go to work helping
them. I did not really have a choice. Much
of my professional life has been defined by
the salon community of this region. Like so
many hairdressers everywhere, giving is the
essence of our work.
Is there anything else you want to be sure
we share with the PBA membership? The
distributor sales people, warehouse people,
order entry people are all part of this affected
family. This is an all-industry effort, so we
can help those in need now and be prepared
in the future.
 8

Biggest Beauty Show Quality manufacturers. The sold-out ISSE

on the West Coast
ISSE Offers Outstanding
Artistry, Education and Products
ISSE takes place Febuary 4-6, 2006 at the
Long Beach Convention Center. The biggest
beauty show on the West Coast, ISSE offers a
three-part commitment to the industry:
Valuable education. Education is an important
part of ISSE’s commitment. ISSE attendees
benefit from a full line-up of complimentary
hair, skin, nail and business education. And
the ISSE Mainstage, emceed by Dwight Miller,
is packed with performances by some of our
industry’s most talented platform stylists and
innovative manufacturers, including Martin
Parsons, Kevin Givens (TIGI), Phillip Wilson
(HAI Elite), Eli Alexander (Schwarzkopf) and
the Latino Fashion Group.
Hands-On Classes and Master Workshops
offer attendees the opportunity to get their
hands dirty with the innovators driving the
latest movements in hair and makeup. This year
features Andis, Team Fanone, Mogi, Hiroshi,
the American Board of Certified Haircolorists
and TIGI Make-Up. One of the highlights is
a special presentation by NAHA alumnae
Vivienne Mackinder, Mary Brunetti and Marjorie
Clark. ISSE also offers a Latino Theater (with
the Latino Fashion Group, Wella, Fernando
Romero, ARS and Farouk)
and a Bridal Theater
(featuring Martin Parsons,
Cheryl Gushue and Stuart
Lawrence Salon).
show floor features major hair, skin, nail and
PBA Incentives
tools manufacturers launching their new for ISSE Exhibitors
spring/summer products—including Redken,
PBA members who exhibit at ISSE
Dermalogica, Paul Mitchell, OPI, Repechage,
TIGI, Schwarzkopf, Creative Nail Design, 2006 automatically receive:
DermaNew, Sexy Hair Concepts, Conair,
Pureology, Oster, Helen of Troy, Farouk, • A full-page ad in the show program for only
Sally’s, American Crew, Spilo, ISO, Joico, Orly, $1,250 – a 50% savings!
Nioxin and many more. The show also features • A FREE bold listing in the
ISSE on-site directory
• A FREE PBA logo next to their listing
in the ISSE on-site directory
• 2 FREE access passes
to the ISSE VIP lounge
• 2 FREE tickets to the ISSE night-out party
For more information on ISSE, please
visit www.isse-shows.org.
smaller, cutting-edge manufacturers so that
attendees are sure to discover something new
amid the enticing show deals.
Professional atmosphere. The Long Beach
International Salon & Spa Expo (ISSE) is
committed to providing salon/spa owners,
salon/spa professionals, nail technicians Become an ISSE
and skin care specialist with a world-class
educational and shopping experience.
Authorized Ticket Seller
To maintain the integrity of the event and
ISSE allows authorized vendors the
of the industry, ISSE is open to licensed
opportunity to sell tickets to the show. Tickets
professionals only.
are provided on a consignment basis; the per-
ticket spiff is based on quantity sold. If you are
ISSE is produced by the Professional Beauty
interested in becoming an authorized ticket
Association. Proceeds from this successful
seller, please contact PBA Sales Manager
show supplement dues income to help fund
Nathan Miner at 800-468-2274 or nathan@pro
the association’s core competencies.
beautyassociation.org.

ABBIES
Breaks Out
rmat! New Feeling!
New Venue! New Fo

PBA is pleased to introduce the new ABBIES! Spearheaded by a committee of dedicated The Golden ABBIES
members led by Creative Nail Design’s John Heffner, the ABBIES gala has been transformed Is Now an ICON!
into an elegant, black-tie evening of cocktails, hors d’oeuvres and awards. The gala ceremony The ABBIES Icon Awards pay tribute to the living
at the Terrace Theater in Long Beach honors beauty’s most brilliant marketing ideas. legends whose beautiful minds, entrepreneurial
skills and business know-how have had a lasting,
“Our committee said axe the hotel ballroom, scrap the chicken dinner and kill the ho-hum,” reports positive impact on the profession and helped to
Heffner. “The ABBIES honors beauty’s best, and the event should reflect that standard.” take the industry to a new level of success. Three
individuals—one from manufacturing, one from
ABBIES awards are presented in 21 categories for manufacturers, distributors, salons/spas distribution and one from salons/spas, will be
and publications. Entries are due November 25, 2005. For more information, please visit honored at this year’s ceremony with an ABBIES
www.abbies.org. Icon Award. Join us for this special tribute to
three industry luminaries!

www.probeautyassociation.org

PBA_fall05_nwslttr 8 10/13/05, 5:27 PM

 Third Time’s the Charm “A business-to-business approach took CPNA
center stage, where more than 650 wellness,
A Look Back at Cosmoprof Attendee
cosmetics, packaging, raw materials and hair
North America 2005 Overview
care exhibitors met with international buyers
and distributors to discuss their expansion
Here’s a quick peek inside Cosmoprof North
potential.” – Women’s Wear Daily
America’s attendance in 2005.
In its third year, Cosmoprof North America
(CPNA) hit its stride. This unique business- Total Attendance: 25,312
to-business beauty trade show, held at the Domestic Visitors: 82%
International Visitors: 18%
Mandalay Bay Convention Center July 24-
26, 2005, brought a high-end, international
TOP 10 ATTENDEE COUNTRIES
crowd of manufacturers together with buyers,
distributors, salon/spa owners and beyond. United States
Issues that had distracted from the show in Canada
its first two years, such as long registration Mexico
Japan
lines and confusing show floor layouts, were
Korea
resolved. This year, exhibitors and attendees Australia
got right down to business. Italy
Education was key this year, with dozens of Puerto Rico
courses and the return of the popular Wellness China
Brazil
Summit, a two-day seminar within the show
“Many exhibitors reported stronger-than- covering the fastest growing segment of
TOP ATTENDEE
expected sales and were pleasantly surprised the beauty industry. Rather than technical
BUSINESS CATEGORIES
at the quality of buyers who attended.” education in hair and nails, Cosmoprof North
– Beauty Store Business America offers business-focused education Distributor
on marketing, leadership, trends and more Salon/Spa Owner
that appeals to a wide variety of buyers, from Manufacturer (Non-Exhibiting)
Salon/Spa Manager
For salon/spa owners and managers, distributors to salon/spa owners.
Supplier to the Industry
Cosmoprof North America offers a different Consultant
kind of trade show experience light years International Buyer
from the blaring music and frenetic activity “Overall, the responses from exhibitors, Importer/Exporter
at traditional “hair shows.” CPNA provides attendees and even the cheap duck Esthetician/Skin Care Professional
Specialty Store Buyer
salon/spa owners and managers with a manufacturers who opted for hotel meeting Chain Salon
unique opportunity to source new lines and rooms were positive and enthusiastic.” Manufacturer Rep.
innovative products they won’t find anywhere – Beauty Industry Report Chain Drugstore Buyer
else in a business-to-business environment. OTC
Cosmetology School Instructor/Owner
Deparment Store Buyer
Cosmoprof North America is jointly
produced by the Professional Beauty INFLUENCE ON
Association and IFI, an Italian consortium
BUYING DECISIONS
that produces the original Cosmoprof
show in Bologna, Italy. The 2006 show Final Decision Maker 33.77%
is planned for July 16-18, 2006 at the Signifigant Influence 10.13%
Mandalay Bay Convention Center in Research New Products 6.44%
Initial Recommendations 5..35%
Las Vegas. For more information, call Not Applicable 11.12%
800-557-3358 (480-281-0424) or visit No Answer 33.19%
www.cosmoprofnorthamerica.com.

PBA Exhibitors at CPNA

In the summer edition of PBA Progress, we listed
PBA members who exhibited at Cosmoprof North
America. Unfortunately, we missed at least one!
The William Marvy Company exhibited at the
show in Pavilion D: Professional Hair, Nail & Tools.
We regret the omission.

PBA_fall05_nwslttr 9 10/13/05, 5:28 PM

 the Courtyard Marriott ($139 | 800-835-6205
| code: SKZD) and Westin Kierland Resort
($219 | 800-WESTIN1 | code: PBA) both in
Scottsdale, Arizona. Rooms and rates are
subject to availability.

It’s not too late to register! Call PBA

Registration Manager Melissa Coe at 800-
468-2274 x128 or email melissa@probeautyas
Top Gun Sales sociation.org. Seminar tuition is $500 for PBA
members, $1,000 for non-members.
Training for Distributors

PBA Center for Business

Education Kicks Off
PBA launches its Center for Business
Education with a three-day, limited-attendance
Next Up: Distributor Stores
seminar for distributor sales leaders, “Top Gun
Sales Training.” Held at the PBA offices in Class
Scottsdale, Arizona, the session is led by Bart
Kooiman of Peel’s Salon Services and Eric M. A three-day seminar on distributor stores, led
West and Phil Douglas of Columbia Beauty by Renee Shakour of RG Shakour, is planned
Supply. This full-blown sales training program for February 17-19, 2006. Distributor members
is designed to help distributor members get will be sent invitations via email as soon as the
results, learn from their peers and acquire new details are finalized. Stay tuned!
industry knowledge. Get the ammunition you
need to hit your sales targets!

Friday, November 4 | 3:00pm – 6:00pm

New DSC Training, Mentoring, Tracking
Saturday, November 5 | 8:00am – 5:30pm
Experienced DSC Training, Motivation,
Referrals, Added Value, Cold Calling, Client
Leads
Sunday, November 6 | 7:30am – 12:00pm
Tracking, Time Management, Open Forum

PBA has negotiated special room rates at

TSA Symposium 10 Kick Off

Welcome Shindig & Spring Style Show
Saturday, January 14, 2006 | 8:00pm - 10:30pm

Symposium’s opening party is always a great opportunity to connect with old friends, mingle with new members and chat with the industry
supporters. At this year’s Welcome Shindig, we’re adding a little fashion glamour to the event—a Spring Style Show just for you!

In honor of this year’s 10 Big Ideas theme, Creative Nail Design, Framesi and American Crew will present 10 Big Ideas on spring 2006 style.
Creative Nail Design’s Jan Arnold will emcee. Impress your customers with insights into the latest in hair, make-up, nails and fashion.
Symposium 10 takes place January 14-17, 2006 at the Manchester Grand
Hyatt in San Diego. For more information and online registration, please visit
www.salons.org/symposium.

www.probeautyassociation.org

PBA_fall05_nwslttr 10 10/13/05, 5:28 PM

 11
PBA Calendar

ABBIES Entry Deadline

November 28, 2005
Member Profile
TSA Symposium 10
Bennie Pollard January 14-17, 2006
PBA Manufacturer Member: BennieFactor Products Manchester Grand Hyatt
PBA Salon/Spa Member: Hair by Bennie & Friends San Diego, CA
www.salons.org/symposium
A second-generation hairdresser from Louisville, Kentucky, Bennie Pollard fell head-
over-heels in love with hairdressing soon after entering beauty school at age 18.
Beacon
in conjunction with TSA Symposium 10
Seizing every opportunity that came his way, Pollard transitioned from hairdresser January 14-16, 2006
to salon owner to platform artist. Pollard soon added manufacturer to his resume, Manchester Grand Hyatt
launching BennieFactor Products in 2001. Pollard’s fresh approach and winning San Diego, CA
attitude have helped him earn a reputation as an innovator in the professional beauty www.salons.org/beacon
industry.
NAHA 17 Entry Deadline
When you opened your salon, what was the biggest challenge? February 1, 2006
Greatest success?
Biggest challenge was its overwhelming growth in the beginning—the speed in ABBIES
which the salon grew and managing that growth. Greatest success is learning February 4, 2006
Terrace Theatre
the best way to grow businesses, recruiting exclusively from beauty schools and
Long Beach, CA
nurturing young careers. www.abbies.org

You won the Avant Garde award at NAHA 14 in 2003. International Salon & Spa Expo
Describe your NAHA experience. (ISSE)
First, the experience was very emotional. After being nominated four times before February 4-6, 2006
and not winning one, it was very welcomed. Participating in NAHA has developed me Long Beach Convention Center
as an artist and helped me in creating a tremendous eye for detail… Also, the NAHA Long Beach, CA
experience has given me and my team substantial credibility within the industry and www.isse-shows.org
with the public at large.
PBA Beauty Ball & Charity Gala
How did you get into manufacturing? April 2006
And what do you have your eye on next? New York, NY
www.abbies.org/beautyball.html
It was always a big dream of mine to have my own product line, and with an industry
such as the beauty industry, there aren’t any barriers. You can do it all. Through my
product line, I’m able to promote the positive messages I subscribe to at a quicker
PBA Capitol Hill Visits
May 2006
pace and on a larger scale. The way salons are embracing BennieFactor Products Washington, DC
and our message is a great validation. People enjoy the positive. Next: Advanced www.probeautyassociation.org
training academies.
Welcome to Our World (WTOW)
Who has most influenced you in your life and/or business? (Professional Beauty Federation)
In my life, I can say my mom because of the tremendous work ethic I learned from her. May 2006
My wife, Maria, who helps me stay grounded and who works by my side every day. In Washington, DC
business, it is various hairdressers turned platform artists turned manufacturers. www.probeautyfederation.org

Why are you a member of PBA? What do you expect from your Cosmoprof North America (CPNA)
(North American Beauty Events)
association? July 16-18, 2006
Successful people surround themselves with successful people. I believe in the Mandalay Bay Convention Center
association and what it’s doing. It has helped my business. Learning how other salon Las Vegas, NV
owners are thinking about their businesses has validated some of my thoughts and www.cosmoprofnorthamerica.com
beliefs, as well as inspired me. I expect continued political involvement, tax credits,
and an overall positive public awareness of the hair dressing industry. North American Hairstyling Awards
(NAHA)
July 16, 2006
Mandalay Bay Convention Center
Las Vegas, NV
www.hairstylingawards.com

PBA_fall05_nwslttr 11 10/13/05, 5:28 PM

 Benefit Highlight
Join Your Section’s Listserve
Email Networkers Provide
Experienced Advice
When facing a business challenge, have you
ever wished you could sit down with a table
of peers ready to share their experience and
advice? An email listserve makes this wish a
reality. A listserve is the association’s most
powerful networking benefit besides face-to-
face interaction. TSA has had a listserve for
several years. PBA is pleased to introduce
separate listserves for our distributor and
manufacturer members as well.
Here’s how it works: Members with email
subscribe to the listserve, which links everyone
together. When you have an issue to discuss,
you simply send a message to the list address.
Your message is sent to the email inboxes of
ALL list participants. Participants can read and
respond to your message or simply wait and
see what other list participants reply. Many
listserve subscribers find it convenient to
automatically filter the listserve messages into
a folder in their inbox. That way, they can read
through the messages when they have time.
Professional Beauty Association
15825 North 71st Street, Suite 100
Scottsdale, Arizona 85254
[half page]
[Denny: put in self-mailer stuff]
[EXTRA CONTENT]
[Denny: if there’s extra room anywhere in the newsletter (fat chance!), please run this with one or two cool NAHA finalist images]
NAHA Deadline Approaches
Entries Due February 1, 2006
The North American Hairstyling Awards can be a stylist’s ticket to the big time. If you, your employees or your clients do great work, now’s the
time to take the leap and enter it in North America’s most prestigious hair competition. For more information, visit www.hairstylingawards.com.
www.probeautyassociation.org
PBA_fall05_nwslttr 12
Each PBA member company is eligible for up company for shipments to Puerto Rico?
to three listserve subscriptions. To subscribe, • I’m having trouble sourcing aluminum
email info@probeautyassociation.org. Include cans. Does anyone know where I
your member ID number (printed on the can find them?
newsletter mailing label) and email address.
• We’ve had a lot of sales team turnover.
How do you get new hires on their
feet quickly?
Here are just a few questions that • Are there small manufacturers out
recently appeared on TSA’s listserve:
there who sell in Europe and can
provide advice on EU regulations?
• What are the pros and cons of a
• Our warehouse inventory system just
wet room?
isn’t working. Any advice on a better
• How do you handle tip-outs from credit
way to do it?
cards and checks?
• What brand of stackable washer and Join your membership section’s listserve and
dryer should I get? Where should I get networking today!
buy towels?
• What are you planning for this year’s
Valentine’s Day promotions?
• How do you handle appointments for
pregnant employees approaching
their due dates?
Manufacturer and distributor members will have
different questions on their listserves, such as:
• Can anyone recommend a freight
10/13/05, 5:28 PM