RDD Associate Learning Academy

Enterprise-wide Training, Education & Associate-development

RDD Associate Learning Academy
Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance

NEW ITEM INTRO BEST PRACTICES Key Discussion Topics

[I]
Course
Overview

[II]
Key
Elements &
Topics

Course Overview: Purpose/ Rationale

Learning What Not To Do
Communication Key To Success
Roles of Business Manager, Account Manager, Retail
and Customer Service

[III]
Applications
&
Utilization

P5Plans Basic Rules

Case Study Example

[IV]
Reference,
Recap &
Next Steps

Test YOUR Knowledge

Next Steps

RDD Associate Learning Academy

Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance

Forbes 2013

RDD Associate Learning Academy

Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance

Bob Shelton former Safeway merchandising executive

Forbes 2014 article

RDD Associate Learning Academy

Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance

Bob Shelton former Safeway merchandising executive

Forbes 2014 article

RDD Associate Learning Academy

Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance

RDD Associate Learning Academy

Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance

NEW ITEM INTRO - BEST PRACTICES

Its All About.

THE BASICS

RDD Associate Learning Academy

Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance

Its All About.

BM

CS

AM

Retail

RDD Associate Learning Academy

Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance

Its All About.

roduct Item descriptions, Product codes, UPC codes, GTN

codes, Case pack, Case dimensions, Pallet info, Code
Life, Minimum ship, commission rate
rice

Case Cost EDI Info

ogistics First ship dates to the warehouse

RDD Associate Learning Academy

Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance

Its All About.

lanning Arrange meeting with Acct managers

roduct Provide:
Fact Based Selling Information

Item descriptions, UPC codes, GTN codes, Case pack,

Case dimensions, Unit dimensions, Pallet info, Code
Life, Minimum ship, Jpegs, Kosher status
lace -

Plan-o-gram strategy

RDD Associate Learning Academy

Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance

Its All About.

rice-

Case Cost and Suggested Retails

romotion Allowances, 1st Suggested date, marketing support,

digital offers, FSI
ogistics

First ship dates to warehouse

Anticipated 1st ship to stores Suggest Distribution w
Slotting offering
Coordinate with Group Coverage where applicable

alytics Review Speed to Shelf plans to Achieve minimum

85% ACV
RDD Associate Learning Academy
Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance

Its All About.

lanning Arrange appointments with account buyers

roduct Provides Account:
Fact Based Selling Information

Item descriptions, UPC codes, GTN codes, Case pack,

Case dimensions, Unit dimensions, Pallet info, Code
Life, Minimum ship, Jpegs, Kosher status
lace -

Plan-o-gram placement

RDD Associate Learning Academy

Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance

Its All About.

riceromotionogistics

Provides:
Agreed retails to BM and Retail
1st Confirmed AD date to BM and Retail
1st ship dates to warehouse to BM & Retail
Anticipated 1st ship to stores w Distribution
Coordinate with Group Coverage where
applicable
ACCOUNT CODE Numbers to BM & Retail

Reviews:

alytics

Review progress Speed to Shelf plans to

Achieve minimum 85%

RDD Associate Learning Academy

Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance

Its All About.

Planning

1st Manufacturer Availability

Item Descriptions, Specs, UPC codes etc
Code Life, Minimum ships

Acct Mgrs
X
X
X

Price

Case Cost
Retails

X
X

Place

POG
Requires unit dimensions
Jpegs

X
X
X

X
X
X

Promotional

1st Ad Date
Digital

X
X

X
X

Logistics

1st Ship to Stores

Analytics

Speed to Shelf Review

Retail
X
X
X

CS
X
X
X
X

RDD Associate Learning Academy

Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance

Its All About.

How does RDD achieve a Successful

New Item Launch?

RDD Associate Learning Academy

Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance

Its All About.

RDD Associate Learning Academy

Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance

Its All About.

Skim Plus Twin Pack

RDD Associate Learning Academy

Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance

New Item Proposal

Skim Plus Original 64 oz is #1 Branded Milk
in NY. (IRI 52 wks ending 8/24/14)
Twin Pack offers Value Savings to the
consumer. 1 Twin pk $6.04 vs
2 @$4.29 = $8.58

Case Cost
Everyday BB:
Net Unit Cost:
SRP
GP

Unit UPC: 07045246707 2

Case UPC 0007045246707- 2

Units
/Case

Unit Dimension
LxWxH

Case
Weight
(Pounds)

8.25x4.25 x9.8

37

Lead time 10 days

Case
Dimensions
17x9x10.5

$20.96
$0.96
$5.00
$6.04
17.3%

Pallet Pattern
Cases / Layer

Cases
Per
Pallet

Pallet Wgt

Case Cube

12 x 5

60

38.5 lbs

0.93

Produced with 55 days

New Item
Authorized
Skim Plus Original 64 oz is #1 Branded Milk
in NY. (IRI 52 wks ending 8/24/14)
Twin Pack offers Value Savings to the
consumer. 1 Twin pk $6.04 vs
2 @$4.29 = $8.58
Unit UPC: 07045246707 2

Pk 4/ Case
SRP
$6.04
GP
17.3%

Stop&Shop
Code #
144821

First Ship
Distro
10/7/14

Dairy Cooler Program 11/03/14 - 12/07/14

Retail Sell Sheet

POG
Yes
Bottom Shelf

Its All About.

The Results

Speed to Shelf

New Item Process Tracker

Date Initiated:
1

Brand: Skim Plus

9/14/2014
2

16
17
18
Is prod
Shelf
#
on
Is
First In order
Tags 1st Cases
RDD
New Item Date imput
Author
item Ship
book Retai sent to Ship to distro Is this
auth FSI First Ad
Account UPC #
Descr
RDD SYS HQ Pres Status Date
Code # Slot
Date correct Price stores store
item POG List Date Date
Dairy
Cooler
70452- Skim Plus
11/3A 6/11 144821 28-Sep 9/28/14
Stop&Shop 46707 Twin Pk 9/14/2014 6/11/14
A
$6.04
Y
7-Oct 1
Y
Y
N
12/7

On Shelf Execution Timeline:

174 stores

10

11

12

13

14

15

8 weeks
Achieved 86% ACV

RDD Associate Learning Academy

Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance

Its All About.

RDD Associate Learning Academy

Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance

Its All About.

RDD Associate Learning Academy

Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance

Its All About.

RDD Associate Learning Academy

Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance

Its All About.

Any Questions, Comments or Ideas?

Thank you for your

participation!!!

RDD Associate Learning Academy

Expanding Skills Leveraging Thought Leadership Sharing Best Practices Building Performance