Escolar Documentos
Profissional Documentos
Cultura Documentos
Published by BusinessSummaries, 3001-91, 11010 NW 30th St., Suite 104, Miami, Florida 33172 2007
BusinessSummaries All rights reserved. No part of this summary may be reproduced or transmitted in any form or by
any means, electronic, photocopying, or otherwise, without prior notice of BusinessSummaries.com.
BusinessSummaries.com
2 of 6
BusinessSummaries.com
3 of 6
BusinessSummaries.com
Doggedness
4 of 6
BusinessSummaries.com
A Natural High
Sixth: Enthusiasm that borders on the
delusional for a product.
Entrepreneurs believe in their products,
ardently. They talk about them as if they
were their children. They have faith that
this idea of theirs, this product, this service,
will take the world by storm.
The only thing that will limit just how big a
product can be seemingly lies in the
entrepreneur's own estimation.
Entrepreneurs never ask themselves if
their brainchild will make it big. Big is
already a given to them. But are they
thinking big enough? That's the million
dollar question.
It may seem that entrepreneurs have their
head in the clouds when it comes to how
highly they think of their products. But
make no mistake, they still have their feet
firmly planted on the ground. True they
may be a wee bit delusional in thinking
their companies will someday make it to
the Fortune 500 but that's just really part of
it: you can't reach the stars if you don't
even fantasize about reaching it. Behind all
this dreaming and big talk, entrepreneurs
will always have done their research for
their products and studies of their markets.
This justifies all their dreams of grandeur.
Failing Upward
Eighth: A knack for viewing setbacks as
opportunities.
Failure is essential to the success of
entrepreneurs. That's because to them,
failing is just another opportunity for learning.
Entrepreneurs know how to step back and
analyze what went wrong. They then get back
on their feet and charge back into the game
with a better appreciation for things, ready to
take on the next challenge.
5 of 6
BusinessSummaries.com
ABOUT BUSINESSSUMMARIES BusinessSummaries.com is a business book Summaries service. Every week, it sends out to
subscribers a 9- to 12-page summary of a best-selling business book chosen from among the hundreds of books printed out in
the United States. Summaries are available in PDF, PDA, HTML, Powerpoint and Audio formats. For more information, please
go to http://www.bizsum.com.
DO YOU LIKE THIS SUMMARY but not a member yet? Subscribe now and learn the latest business trends in minutes from book
summaries of todays business bestsellers. Simply go to http://www.bizsum.com/offer01.htm.
6 of 6