Escolar Documentos
Profissional Documentos
Cultura Documentos
ii
Dedication
Acknowledgment
All the praise is for Allah, the most merciful and beneficent, who blessed me
with the knowledge, gave me the courage and allowed me to accomplish this
difficult task.
I am much thankful to the Allah who gives me patience and power to complete
my internship and he gave me opportunity to learn much through my University.
I am heartedly thankful to my all teachers for giving me enough knowledge to be
able to carry myself efficiently during my internship. I would like to be thankful to
our Course instructor who helped me to complete this project. I am also much
thankful for my respectable Sir Sajid Mehmood as well because, he provided me
opportunity to have such nice experience.
My period of internship in this organization was about six weeks and it was a very
good experience. I would like to thanks Mr. Sayed Imran Ali (General Manager of
Nayyer Carpet Industries) Gujrat, who helped me a lot in internship and I gained
much more than otherwise I would.
I am also especially thankful to Miss. Iram and Mr. Ali (Office Assistant and
Inventory Operator) for her valuable guidance through out the Internship period.
iii
Executive Summery
Nayyer Industries (Pvt) Ltd needs no introduction in Pakistan because of its
famous brands in carpet and non-Woven. There are two production setups of
Nayyer group, one is situated in Lahore while other in Gujrat. Our focus is on
Gujrat factory only. The Gujrat factory is producing the famous brands in Carpet
and non-Woven, these may include carpets in cut pile, loop pile, high pile,
straight, cross over, single sliding needle bar, double sliding needle bar & jute
shifter.
The departments which I have visited for my internship are main departments of
this setup. This report covers their structure, working, functions, strategies and
connection with other departments for the completion of their day to day
activities. The Nayyer group is involved in some other kinds of business but our
focus remains to carpets as it may exceed our scope otherwise. The organization
holds good name into local market but it is also emerging in the Gulf market.
Their Slogan is seen on different documents as The possibilities are endless.
They have captured the most of the countries some of them may include Nepal,
Afghanistan, Dubai and Sharjah. It is to be note that they are exporting the
Carpets with the name of their clients.
The current database in use is known their as WIZMAN, which is good software
for coordination of different activities through out the organization.
iv
PREFACE
In BBA program under University Of Gujrat require six weeks internship in any
recognized organization. The objective is to provide the students an opportunity
to gain experience to work in the environment of that organization.
For this regard, when I had to choose an organization, I visited some companies.
The reason to choose a Company is that, I have a wish to do job in Company.
Among so many companies, I choose Nayyer Industries Limited G.T. Road
Gujrat branch.
The wonderful building, fully equipped, and have 300 employees. Here I learned
a lot, and gain experience to work in the manufacturing environment. I worked
there in IT Department and Production department.
My internship report consists on introduction of Nayyer Industries Ltd. and its IT
System's team.
The success of this effort of course goes to all staff members of the Company
who cooperate with me fully, share insights, and convey me the knowledge
regarding their work. Thanks to all.
Table of Contents
1. Overview of the organization:.........................................................................2
v
a. Brief history:....................................................................................................4
b. Nature of the organization:..............................................................................5
c. Business volume:............................................................................................5
d. Product Lines:.................................................................................................5
1. Brand Portfolio:............................................................................................6
2. Strategies of Branding:................................................................................6
3. Main Clients.................................................................................................6
e. Competitors:....................................................................................................7
f. Brief introduction of the branch where I did internship....................................8
2. Organizational Structure:.................................................................................9
a. Organizational hierarchy chart:.....................................................................10
b. Number of employees:..................................................................................10
c. Main offices:...................................................................................................11
d. Introduction of all departments:.....................................................................11
Marketing Department:..................................................................................11
Production Planning and Development Department:....................................11
Model Room:.................................................................................................12
Costing:..........................................................................................................12
Purchase department:...................................................................................12
Receiving Room:...........................................................................................13
Raw Material Store:.......................................................................................13
Production Department:.................................................................................13
Finished Goods Godown:..............................................................................14
Claim and Return Goods:..............................................................................14
Security:.........................................................................................................15
Quality Assurance and Control Department:.................................................15
Human Resource Department:......................................................................15
Accounts:.......................................................................................................15
IT Department:...............................................................................................16
Engineering and Maintenance Department:..................................................16
Laboratory:.....................................................................................................16
vi
Drawing Office:..............................................................................................16
Sales Department:.........................................................................................16
e. Organizational Management Analysis:.........................................................17
1. TRAINING PROGRAM:...................................................................................17
a- Plan of Internship program:..........................................................................17
b. Description of the task assigned to me:........................................................19
c. Description of the project assigned to me:....................................................19
2. A. Structure of the MIS/IT department:.........................................................19
a. Department Hierarchy:..................................................................................20
b. Number of employee:....................................................................................20
c- Major Responsibilities & Functions of IT/MIS Department:..........................20
d- Support to other Departments:.....................................................................22
2. B. Structure of Tufted Department:...............................................................23
a. Department Hierarchy:..................................................................................23
b. Number of employee:....................................................................................24
c. Major responsibilities and functions:.............................................................24
2. B. Structure of Cromojet department:..........................................................24
a. Department Hierarchy:..................................................................................25
b. Number of employee:....................................................................................25
c. Major responsibilities and functions:.............................................................25
2. B. Structure of back coating department:....................................................25
a. Department Hierarchy:..................................................................................26
b. Number of employee:....................................................................................26
c. Major responsibilities and functions:.............................................................26
2. C. Feasibility report of computerizing the functions..................................26
a. Hardware and software requirements:..........................................................27
b. System design:..............................................................................................27
c. Implementation or execution of the system:.................................................27
d. Evaluation process:.......................................................................................27
1. Critical analysis:.............................................................................................28
vii
viii
PART ONE
1. Overview of the organization:
1974
C.E.O:
Managing Director:
General Manager:
Factory General Manager:
Daily Production:
Logo:
Board of Directors:
Mr. Ch. Nayyer Hussain
(Chairman)
(Chief Executive)
(Managing Director)
(Board Member)
(Board Member)
(Board Member)
Factory Management:
(Resident Director)
(General Manager)
(Cost Manager)
(System Manager)
(Purchase Manager)
a. Brief history:
Mr. Ch. Nayyer Hussain is considered to be the founder of Nayyer industry. It
started its operations in 1974 at Gujrat. Established in 1974 and in the last 38
years it has become the leading manufacturer of following products in Pakistan
and Dubai.
After that they took the orders for making the carpets on large scale and this
contract gave them a new passion to become a well known organization in
Pakistan.
Within the years of its establishment it started nourishing at a remarkable pace
and started meeting the order of different companies.
Once the setup started increasing it was decided to open its retail outlet and
wholesale depots through out the country. Now the company has more then 300
retail outlets, more than 1500 dealers and 10 wholesale depots all over the
country.
The company had opened its own whole sale and retail shops all over the
country, enlacing the consumers to buy carpets at fixed prices which were a new
trend at that time. This was much appreciated by the consumers. The company
then took another step and entered into the export market realizing that the
country was in dine head of foreign exchange. The exports were made on
international standard and right time delivery became the basis and the Hallmark
of Nayyer and the same trend continues.
c. Business volume:
The Nayyer group is earning 0.5 million US$ annually. There is a contribution in
this revenue is from the Nayyer factory Gujrat.
Business Volume (in terms of millions US $):
Years
2007
2008
2009
2010
2011
Fixed Assets
0.667212
0.344230
0.617721 0.182321
0.823165
Advances
0.981560
0.921354
0.339300 0.512280
0.299680
0.626990
0.602432
0.612912 0.988913
0.442322
Debtors
0.996620
0.891881
0.266221 0.638197
0.618774
0.286294
0.561316
0.213661 0.344270
0.214530
Investment
0.316798
0.413121
0.312164 0.372122
0.169931
0.878200
0.916977
0.221694
0.529132
0.311691
Grand Total
d. Product Lines:
The Nayyer Gujrat is running the following products:
Printed Carpets
Bonded Carpets
Non-Woven Carpets
Technical Felts
Geo-Textiles
1. Brand Portfolio:
The brand portfolio of the Nayyer Industry Limited Gujrat is
as:
Nayyer Industries Limited (Gujrat & Lahore Factory) dealing mainly with carpets
and non-woven products.
2. Strategies of Branding:
The Nayyer is using range brand strategy of its carpet products.
The carpets are used for all kinds of furnishing and interior floor covering. PP,
nylon BFC Yarn and Dyed Polyester Fiber is used for all the Carpets as a raw
material. Primary and secondary is used for the basic layer to make different
kinds of loop.
Technical Felts is used for the back coating. The Cart pipe is sued for the making
roles, while stopper is used for to convert a role into finished goods.
3. Main Clients:
The main customer of the Nayyer Gujrat is Nayyer Display. The Nayyer Display
purchases from the factory and sells in the market at its own. To sell in the
market the Nayyer Display has retail shops through out the country. It also sells
to the stockiest; who sell different companies brands under one roof. Nayyer
Display also sells to the government institutes and firms outside the country.
Nayyer customers are classified under two heads:
a) Local
b) Export
a) LOCAL:
The local customers are as follows:
City Carpet
Choice Centre
Bilal Curtain
Ansari Carpet
Al-Masaud Carpet
Hamza carpet
b) EXPORT:
Export clients are:
(Nepal)
e. Competitors:
Nayyer is largest carpet industry working in the country. It has captured most of
the market in Pakistan and it is working to go abroad with its local brands. It has
numbers of the brands which are well recognized in the country. There is no
other company which has such a reorganization of its brands. The only main
competitor of the Nayyer is Venus Carpets and Olympia carpets but inspire of the
fact they are not such reorganization as the Nayyer have. So, it can be said that
Nayyer has monopoly in quality carpet.
However we can include the following in our list:
Technologies:
The group has made great strides in developing products through improving
production, enhancing quality and consumer oriented approach. This has made
the group one of the biggest industrial group in these products, in the region
Yarns
Nylon and PP BCF yarn plant
Solid Color or Tri Color
Dtex 900 to 2700
Air entangled Up to 10,000 suitable for Weaving, Tufting and Knitting.
Fibers
FIBER EXTRUSION
Dyed Polyester fiber Plant
3 Den to 30 Den
Suitable for Non-Woven and Spinning Industry
Geo Textiles
Two raw polymer materials most commonly used are polypropylene and
polyethylene can also be used when low temperature flexibility or stability
against chemical (leakage) attacks is required. Polyester has superior
tenacity and creep characteristics and is therefore preferred in some
critical reinforcement applications.
2. Organizational Structure:
There are two structure of organization that is hierarchal and flat structure. The
Nayyer industry limited Gujrat has hierarchal structure. It has large number of
8
departments, each has good force and jobs are allocated to each department
and independent and separately, headed by separate department head. There
are very few cases at Nayyer Industry Gujrat where two or more departments are
being headed by a single person.
There is a long chain of command, each chain member having one or more subordinates there are large number of level like resident director, general manager,
managers, Assistant managers, staff/supervisor/foreman, and workers. A very
short spans of control each member having.
General/ Production
Manger
Manager
Accounts
Manager
Costing
Manager
Purchase
Manager
Inventory
Technical
Manager
Assistant
Manager
Assistant
Manager
Assistant
Manager
Assistant
Manager
Assistant
Manager
Assistant
Manager
Assistant
Accounts
Assistant
Costing
Foreman /
Supervisor
Assistant
Purchase
Assistant
Inventory
Assistant
Technical
Workers
b. Number of employees:
The Nayyer was started with very little number of employees but now it is
counted among large organizations of Pakistan. Nayyer is operating two carpet
factories, head office in Lahore. The total number of employees with this carpet is
more than 1200 out of which 400 are working in Gujrat factory and about 400 at
Lahore factory and reaming at head office and branch office.
c. Main offices:
It also has branch office at Karachi. The main of the branch office Karachi is to
deal their
Imports and export via sea.
Lahore Head Office
21-N, Gulberg-|| Lahore-Pakistan.
Tel: 92-42-5716437-8-9, 5716806-7-8
Fax: 92-42-5716436 - 5716809
Email: nayyer@nayyergroup.com
Dubai Office
Plot NO MOD 2-9
P.Box: 61060 Jabel Ali
Free Zone - Dubai - U.A.E.
Tel :00971-4-8817572-8 Lines
Fax: 00971-4-8817579
10
makes the input of the other and hence this process goes on until the completion
of the process in unified way.
The functions of these departments are as follows, however these department
work beyond this it is just their basis functions or working:
Marketing Department:
To generate the demand through different tools and to analyze the market trends
and pass all the information to the related departments for the manufacturing of
the final product according to the market demand is the responsibility of the
Marketing department.
Model Room:
To develop the sample of the carpet is the responsibility of the model room. The
customer asks for the sample of its order before bulk supply. It then develops the
sample according to the specification given by the customer for his approval. In
case he needs some modification he then sends back the sample and asks for
that modification. Model room then redevelops the sample according to his
instructions. If the sample is approved it develop the pattern of the materials used
in the sample and sends to the production planning department for the bulk
production.
11
Costing:
To allocate the materials and their quantities to be required for the bulk
production and the cost of each carpet role is the responsibility of the costing
department. This department receives the number of the roles to be
manufactured from the planning department and the material that are required in
the production from model room which is called specification. Form these figures
they come up with the nature and quantity of the materials required for bulk
production.
Then they raise material estimate sheet which includes the material required it
quantity and date when it is required. This estimate is handed over to the
purchase department to purchase that material form the market.
Purchase department:
This department is furthered divided in two sections first is local purchase and
other is foreign purchase.
This department receives estimate sheets from costing department and work on
it. If the items are regular which are being purchased already it simply raise
purchase order to the already settled vendor at settled rate. If there is new thing
to be purchased, it asks the costing department to provide sample along with
demand. Purchase department sends this sample to the relevant supplier and
asks them to quote prices. Then they negotiate with the suitable supplier on
settlement of the price and other term they raise purchase order to that supplier.
Receiving Room:
All the materials or other things which comes in the factory go to receiving room
first. All the vendors unload their material at receiving room except bulk material
which is unloaded at their relevant stores.
The receiving rooms inspect the material to make insure that the material is
according to documents enclosed which is called delivery challan. It only ensure
the quantity but not quality.
12
Production Department:
The largest and the far most important department in any factory is always is
production department. This department is divided according to their functions
and they are in alien in such a way that output of the one is the input of the other.
Following are the sub production departments:
1. Tufted Department
2. Cromojet Department
3. Back coating Department
The first step in the production process is to issue yarn and primary from the
stores, the issued material is sent to machinery controllers and main production
unit where it is weaved by different kinds of machineries and convert to raw
carpet. After making raw carpet, this carpet goes to printing department where
different colors and designs are printed on the carpet as according to the
requirement. Back coating department receives this soft carpet from production
unit and covers the carpet from back with secondary and some other chemicals,
which prevents the carpet's looped yarn from wear and tear. This back coating
material is manufacture inside the factory and also procure from outside. These
are then sent to the over locking department. After the over locking the carpet is
prepared.
13
Here the inspection is started and after the inspection the carpets are sent to the
packing section where they are packed in the polythene sheets in role shape and
then finally they are sent to the relevant god-owns for dispatch to the depots.
The factory is lead by the factory manger, who is as well the production manager.
The production manger is further assisted by the assistants. There are numbers
of foremen and supervisors with a large number of machines and workers who
are caring daily production activities.
according
to the
requirements of the depots and the retail outlet. There are four stores for the
finished goods which are retail store, wholesale, export go down and export left
over godown.
Security:
The security department is responsible to keep the law and order inside the
factory.
14
Accounts:
One manger along with the assistant manger is leading the accounts department.
This department is dealing with salaries issues. This department performs the
activities, which includes wages and salaries, provident fund, budgets, bill
15
IT Department:
IT department is responsible to manage all the activities relating to computer
systems and database. This department works as the system support
department for all the other departments so that they can perform their activities
in a better way.
They generate different reports in database on the requests of employees from
different departments. This department holds the strength of nine employees
which includes three programmers, three assistants and two hardware
supervisors and one manger.
Laboratory:
There is a huge laboratory at Nayyer Gujrat being headed by the chief technical
manager and there are number of qualified technician are sporting him. The
laboratory inspects the incoming material which required lab test that chemical
and recording to their specification.
They also undertake any other test recommended by the quality department to
check the material they also instigate the material during the process of
production to know any effect of process on the carpet during manufacturing.
16
Drawing Office:
Drawing office or department is responsible for the design of the carpet required
or demanded by the client. It checks the feasibilities and possibilities of any of the
design, which can be drawn on carpets.
This department also suggests the material and machinery for the design
required.
Sales Department:
As a sale department is situated at Nayyer Display so this reports includes only
those findings which were collected from different employees at Gujrat factory.
The sales department is headed by the country sales manager, who is answer
able to the chief operating officer.
Organizational
Management
Analysis
is
an essential
element
of
together is also a good mutual intention. These kind of work environment have a
consequence to decrease in conflict and increase in work efficiency. Managers
have a view to divide some of the authorities to subordinates to make them
confident and to get good results.
PART TWO
1. TRAINING PROGRAM:
a- Plan of Internship program:
Plan of internship program is given below in tabular form:
Sr. No.
1
Starting Date
3/9/2012
Ending Date
Name of
Duration
12/10/2012
Department
Tufted
(In days)
49
18
19
single building. It includes the system from reception up to the computer system
in resident director's office.
It was my first experience to develop such kind of networking; I was not expert or
have not done any practice so he helps me a lot to complete this project.
a. Department Hierarchy:
The IT department is situated at head office Lahore and works under the direct
super vision of chief operating officer followed by IT manager with the team of
one assistant manager, three executives' officers and three officers. The
hierarchy chart of IT department at Nayyer Industry Gujrat is as follows:
20
IT
Manager
Programme
rs
Programme
rs
Programme
rs
Assistant
Assistant
Assistant
Hardware
supervisors
Hardware
supervisors
b. Number of employee:
The IT department has nine employees, responsible for different duties assigned
to them which include three programmers, three assistants and two hardware
supervisors and one manger named as Mr. Naveed Afzal Sultan.
21
Keep
abreast
of
new
developments
and
trends
and
make
22
Development:
Provides design, development, implementation services and continued support of
special data, and databases
Web Development:
The IT Department designs, develops, implements and maintains the Nayyer's
Key website.
Information technology changes rapidly and new systems and technology are
continually being implemented and installed. The IT Department strives to
translate this technology into higher productivity for departments, and higher
quality output for reduced costs of operations.
23
24
a. Department Hierarchy:
Manager
Foreman
Assistant
Day
Technician
Assistant
Night
Worker
Technician
Worker
b. Number of employee:
In tufted department 15 employees working here. This department is directly
under the control and management of general manager. Mr. M Akhtar is the
incharge of this department as a foreman, under his there are two assistants with
two technicians and five workers. These assistants do their job in different
timings but both have to answer Mr. M Akhtar.
the store. Tufted department include 6 machines for the different design of the
carpet. And it is also responsible to complete its function on time because output
of this department is the input for cromojet and printing.
inn
expression
What inspire you? Color? Texture? Art? Architecture?
Whatever you can imaging.
Cromojet imaging technology makes possible.
By every measure, Cromojet provides the most highly evolved carpet pattern
capability available, allowing quick production of both
custom and standard patterns.
Custom designs do the best job of expressing a
unique image. And with cromojet imaging, creating a
custom
design
is
simple
cromojet
design
a. Department Hierarchy:
Manager
Assistant
Technician
Assistant
Worker
Technician
Worker
26
b. Number of employee:
In cromojet department 19 employees are working here. Mr. M Mushtaq is the
manager of this department as a foreman, under his there are two assistants with
two technicians and seven workers. This department does their task with the
coordination of Laboratory workers and expertise.
27
a. Department Hierarchy:
Foreman
Assistant
Day
Chemist
Worker
b. Number of employee:
In back coating department 13 employees are working here. Mr. M Shehzad is
the incharge of this department as a foreman, under his there is one assistant
with one chemist and ten workers.
b. System design:
The design of the system must not be complex, so that further editing in it can be
easily done. The software must be flexible for other technical development.
Software Requirements
For the development of the proposed system we need visual basic 6.0 or
VB.NET and MS Access or Oracle for development and database. Visual basic is
easy to use and oracle gives high flexibility and security to the database.
29
d. Evaluation process:
The purpose of the feasibility is to examine how the original system compares
with the new one. This report will also help to conclude whether it is necessary to
computerize or improve the present system.
PART THREE
1. Critical analysis:
a. Comparison and evaluation of current strategies with mission
and vision statement.
Our vision statement is our inspiration, the framework for all your strategic
planning.
The vision statement answers the question, Where do we want to go?
Whereas, a mission statement is a brief description of a company's fundamental
purpose. A mission statement answers the question, "Why do we exist?"
Our Vision:
To ensure the future of the company and the employees through customer
satisfaction by producing quality carpets, providing a reliable, durable and
affordable carpet for interiors and operating the organization safely, efficiently,
and profitably through continuous improvement.
Mission Statement:
30
Current Strategies:
Strategy is the field that deals with the major intended and emergent initiatives
taken by general managers on behalf of owners, involving utilization of
resources, to enhance the performance of company in their external
environments. It entails specifying the organization's mission, vision and
objectives, developing policies and plans, often in terms of projects and
programs, which are designed to achieve these objectives, and then allocating
resources to implement the policies and plans, projects and programs. A
balanced scorecard is often used to evaluate the overall performance of the
business and its progress towards objectives.
Nayyer Gujrat is committing its mission and vision in the sense of quality. No
doubt there is no compromise in Carpet's quality. Nayyer Gujrat is doing
successful efforts to gain its objectives, to continue its mission and to broad its
vision.
They are committing their clear view regarding quality product. They are
providing durable, reliable and affordable quality product as according to the
demand of their customers. They are satisfying the customers by fulfilling their
desired design, color, size and quality. On time product delivery is a plus point for
Nayyer in local as well in international market. Nayyer is industry doing their best
to utilize the sources in a best way to accomplish their goals.
According to their strategy regarding design is also very consistent. As their
mission is "To encourage the innovation" So I found them to following strictly this
point. They are doing new experiences to broad the concept of carpet's design.
There is a point in vision statement, "To ensure the future of the company & the
employees through customer's satisfaction" But I found that company is doing
very well and countless efforts to ensure the company's future but unfortunately
31
32
2. SWOT Analysis:
SWOT analysis is a strategic planning method used to
evaluate the Strengths, Weaknesses, Opportunities,
and Threats involved in a project or in a business
venture. It involves specifying the objective of the
business venture or project and identifying the internal
and external factors that are favorable and unfavorable
to achieve that objective. The technique is credited to
Albert Humphrey. In order to take the in depth view of Nayyer Industry we
must do a SWOT Analysis.
a. Strengths:
Nayyer carpet Industry is well known and established manufacturing entity in the
Pakistan recognized by its quality products with a large variety of design and
colors. By reviewing their strengths, I analyze their "Product" as the biggest
33
is
"Fasting
Growing"
organization
with
"Sound
Financial
b. Weaknesses:
Weaknesses are those internal elements which cause to a deficiency in all kinds
of operations including production, planning, organizing, working and running of a
business.
All the organizations must have the weakness with the internal strength of the
organization, sometimes it happens that a factor which is considered to be
strength may also falls in the category of a weakness. Like wise in Nayyer, I
found its "financial resources", "staff" and "market position" as a weakness
with the entity of strength. Because there is always a possibility to decrease in
financial resources which may results in inconsistent market position. Nayyer
have not arranged "training programs for the employees" to create an
awareness about the latest trends, business rules, current policies so it is also an
internal weakness of the Nayyer to "loose the key staff", who have a strong hold
or grip on the organization in all departments. Besides it there is also some weak
points like "lack of new products" which can cause other weaknesses such as
"low customer retention" or "customer dissatisfaction".
c. Opportunities:
The term opportunity is usually used to have a chance to get a benefit for the
organization from external environment. Opportunities bring the positive change
which are the most beneficial and valued for the firm.
34
Nayyer also have the external opportunities to avail for their betterment and fast
growth. They have the opportunity to "expand" their business by availing the
"funds" from the different financial institutes, by "acquiring" the other firms and
by having the "vendors" who are willing to invest their capital. The greatest
opportunity for the firm is to "sale" out its own product through "new distribution
channels" with "low personal taxes". As it is stronger and established name in
the production of carpets, it is also an external opportunity for the business that
it's "competitors have low power to compete".
d. Threats:
External threats make a firm weak in decision making process. It is most risky to
make decision in uncertain and threatening environment. Threats are most
harmful for business even sometimes firms came to shut down conditions due to
these threats.
Nayyer carpet industry is also facing so many external threats. In Pakistan it is
much harder to establish a strong business entity in such a "fluctuating
economy".
Inconsistent economy makes the market so risky for investment so it is also a
hard task to avail "external source of finance".
"Negative cash flow" is also a threat for the business which results in low
amount of liquid assets. "New technologies" with day to day changes are not
easy to acquire and implement. As today the world is so fast and more
competitive so the threat of "more competition" is also faced by the Nayyer and
this completion can make the volume of sales lower and "low sales volume"
means "low profit".
Political instability results in new "governmental regulations and policies" in
trade are also threatening. It can also provide a possibility to "close a
geographic market". The most biggest and recent threat is "power supply". A
manufacturing firm which has a number of machinery and plants can be badly
affected by this threat.
35
36
Weight
3%
5%
6%
4%
6%
Rating
3
4
4
3
4
Weighted Score
0.09
0.2
0.24
0.12
0.24
37
External Opportunities
External Threats
1. Expansion
1. Power supply
2. Vendors
2. Tax Increases
3. Competition
3. Closing of Geographic
Weaknesses
Market
4. Decreasing Profit
Growth
5. Failing sales
5. New Distribution
6. New Government
Channels
Regulation
7. Increased
7. Acquisition
Competition
8. Sales Product
8. New Technology
9. Funding
9. Cash Flow
Internal Strengths
1. Staff
strengths to maximize
strengths to minimize
2. Customer base
opportunities.
threats.
3. Market Position
1. Through Financial
4. Financial Sources
5. Sales Channels
6. Product
2. New distribution
7. Growing
threats. (S4,S9,T1,T9)
8. Expertise with
2. Through Sales
Authentication
grow. (S7,O5,O7)
Channels it is possible to
9. Technological skills
Geographic Market.
competition tougher.
(S5,T3)
40
(S12,S10,O3)
13. Management
4. Product is strength
Decrease in Profit.
(S6,O8)
(S12,T4)
4. Strong Market
Lack of financial
resources. (S3,T10)
5. Expertise with
Authentication and Good
Management can stop
Losing of key staff.
(S8,S13,T11)
6. Quality Product can
make Competition
tough. (S6,T7)
Internal Weaknesses
1. Staff
minimize weaknesses by
minimize weaknesses
2. Financial Resources
taking advantage of
3. Market Position
opportunities.
5. Low customer
unstable Economy
Retention
(W2,O9)
(W3,T12)
6. Customer
2. Through Expansion of
Dissatisfaction with
Design
7. Dependence on central
can be eliminate.
Server
(W4,O1)
8. Training of staff
3. Market Position is
helpful to avail Market
41
42
Rating in CPM represents the response of firm toward the critical success
factors. Highest the rating better the response of the firm towards the critical
success factor, rating range from 1.0 to 4.0 and can be applied to any factor.
Olympia Carpet
Ratin Weight
ts
ed
ed
ed
Advertising
3%
Scores
0.09
Scores
0.09
Scores
0.06
Product Quality
15%
0.60
0.45
0.45
Price
8%
0.16
0.16
0.16
Competitivenes
10%
0.30
0.20
0.20
15%
0.60
0.45
0.45
Management
10%
0.30
0.20
0.20
Financial
18%
0.54
0.36
0.36
Position
15%
0.45
0.45
0.30
Customer
6%
0.12
0.12
0.12
Loyalty
Total
100%
Factor
3.16
2.48
2.30
43
Since, year 2012 has been closed and all financial data have
been consolidated.
Following is the information about the 4 Divisions and I categorize and identify
each Division into BCG Matrix
Division
Revenues
%Reven
Profits
% Profits
ue
Market
Growth
Share
Rate
Rs.
1
300000
70
39000
60
0.80
12.3
10000
23
16400
25
0.65
9.6
2110
7600
12
0.27
-6.2
890
160
0.11
-17.5
Total
BCG Matrix of Nayyer Carpet Industry Gujrat:
44
45
(Percentage)
High
Medium
Low
46
almost monopoly in the market so; there is no threat of competition. There are
more chances of betterment and higher profit.
Growth rate is 12.3 and relative market share is 0.8
SBU # 1: The SBU has acquired the highest market share and growth rate but to
maintain the position is a difficult task because there is a lot of competition. So
the company should remain no stone unturned to maintain the position as it is in
the best interest of the business.
47
48
Ansoff
product/market
growth
matrix
49
dynamics than you thought, and the new product may just not be commercially
successful.
And by moving two quadrants and targeting a new market with a new product,
you increase your risk to yet another level.
a. Market penetration:
Market penetration is the name given to a growth strategy where the business
focuses on selling existing products into existing markets.
Market penetration seeks to achieve four main objectives:
1) Maintain or increase the market share of current products
2) Secure dominance of growth markets
3) Restructure a mature market by driving out competitors
4) Increase usage by existing customers
b. Market development:
Market development is the name given to a growth strategy where the business
seeks to sell its existing products into new markets.
There are many possible ways of approaching this strategy, including:
1) New geographical markets
2) New product dimensions or packaging
3) New distribution channels
4) Different pricing policies to attract different customers or create new
market segments.
c. Product development:
Product development is the name given to a growth strategy where a business
aims to introduce new products into existing markets. This strategy may require
the development of new competencies and requires the business to develop
modified products which can appeal to existing markets.
50
d. Diversification:
Diversification is the name given to the growth strategy where a business
markets new products in new markets.
Ansoff Growth Matrix of Nayyer Carpet Industry Gujrat:
Existing
Existing Product
Market Penetration: 4300000
New Product
Product Development:
Market
Carpet
2400000
4600000
Non-woven
1900000
Carpet
2400000
New
Non-woven
Market Development: 3800000 Diversification:
2200000
Market
Carpet
2100000
3100000
Non-woven
1700000
Carpet
1900000
Non-woven
1200000
Note:
This matrix has the estimated values of two products in the scenario of Existing
market and Existing Product, with the different combinations which are:
Market Penetration
Product Development
Market Development
Diversification
PART FOUR
51
1. Conclusion:
In the light of organizational analysis, during my internship I concluded the
organization doing their best. They are following their mission, vision statement,
objectives and goals. They are not only making the profit and securing the future
of the company but they are also participating in the foreign earnings.
They are providing best quality product and with good reputation in the market
the can compete their competitors. The quality should not be compromised at
any cost and payment system to the vendor should be as per agreed means
there must be no delay in the payment to the vendors. They have long term
future plans. The manager of Nayyer is very hardworking, they are not only
making their present secure but also doing efforts to bright up their future. Nayyer
have strong chain of command on all over the firm's operations coordination of all
departments results in splendid products. Working of all departments is
appreciable on individual levels. Groups and peers make their work easier by
creating a healthy environment. The higher management is quit satisfied with this
but there is always need to improve. Some of the workers on lower level are not
much qualified but they are skilled and attached with Nayyer from years. They
know the tools and techniques of their work; they are like expertise in their
relevant fields. It was also observed that distribution of work load was no proper.
Some employees are not satisfied and they found complains regarding the
access of work while some are very relaxing and saying they have not much to
do. I conclude that Nayyer have no proper HR department for their employees in
Gujrat factory and also didn't arrange any of the training program for new
appointed staff as well for the old ones to refresh the knowledge and their skills
but it requires reengineering of their structure
Nayyer have a large scale of production which fulfills the demand of their
customers at the right time and proper delivery which generate the Good will for
the company. They are providing employment to a number of people.
52
SUPPLEMENTARY PART
1. Reference & Sources used
For Nayyer Industries Limited introduction, its mission and its activities, I
collected material from the following site of Nayyer Industries Limited:
www.nayyergroup.com
www.wikipedia.org
54
www.maxi-pedia.com
http://sbinfocanada.about.com
http://www.quickmba.com/strategy
http://www.mindtools.com/pages/article/newTMC_08.htm
http://www.mba-tutorials.com/strategy
http://www.soopertutorials.com/business/strategic-management
This all effort is with the cooperation of employees of the branch. I mention the
names of some officers just for the purpose of reference.
2. Annexes
Questionnaires:
Q.1- What is your name?
Q.2- What is about your job description?
Q.3- What is your academic background?
Q.4- How much long period of time you are giving your services here?
Q.5- What are your major areas of tasks?
Q.6- How do you meet your daily projects?
Q.7- What have you done to increaser your work performance?
Q.8- Do you think the work is distributed properly?
Q.9- How do you establish friendly relation with your boss?
Q.10- What type of relationship are you having with your subordinates?
Q.11- Do you think your work is creative and have chance to progress?
Q 12- Are you helpful to the office members?
Q.13- Do you think you are able to perform all those tasks which are being
performed by your manager in a batter way?
Q.14- Do your manager involves you in companys important decisions?
Q. 15- Do the work assigned to each individual independently or it is allocated to
workgroup?
55
Q. 16- Do you ever annoyed by your work, job or by your manager? If Yes when
and why?
Q.17- What are your activities in free office timing?
Q.18- Do you think there is any space for progress in your office?
Q. 19- Did you manager transfer his power of attorney to other employees?
Q.20- How The IT has revolutionized the technological development in country?
Q.21- Do you think a professional degree is necessary to get a good job?
Q.24- Do you think that there is any need of training you have?
Q.22- Are there any special training sessions during the job to increase
employees skills?
Q.23- Are you satisfied with your jobs?
56