DOING GOOD, DOING WELL

Sometime last October, just before the onset of the north-east monsoons,
Lakshmanan, a small farmer in India's Viridhunagar district was shocked to discover
that the leaves of his seedlings were looking papery white. Fortunately, he had
access to expert advice through his mobile phone. Within hours of snapping a cell
phone photo of the affected crop, a horticulturalist hundreds of miles away,
accurately diagnosed the cutworm and prescribed a course of treatment, which
succeeded in saving his entire half-acre crop. For a man, whose family relies solely
on the yield of his crop for income, this was a life-saver.

The company that delivers the technology is supported by Ankur Capital

Such start-ups tap into a

growing opportunity to address underserved
sectors and create the successful businesses for tomorrow

900,000,000
marginalized people in India stand to be impacted

THE ANKUR VISION

We aspire to catalyze businesses,

develop entrepreneurs and
invest in solutions in agriculture,
health and education core
growth sectors. We also require
these businesses to be inclusive
and impact people who are in
low income communities.

Our mission is to build out

a family of micro funds to
enable entrepreneurs and
enterprises - to create the
next 100 inclusive
businesses that will
enable over 100 million
people to empower
themselves

OUR CORE
PHILOSOPHY
Even the tallest oak tree in the forest
begins as a small seed. And that seed
can only grow if the conditions are
right. It must have water, nutrients,
sunlight and fertile soil. At this stage,
when it is at its most vulnerable, the
fate of the little seed is decided.
At Ankur Capital, we invest in an enterprise
right from its seed stage. Not only do we
provide the capital that it needs to start
growing, we get our hands dirty and create
an ecosystem in which that seed can
thrive. We help to provide the capital, the
know-how, the network and the strategic
sounding board these young saplings
need to become self-sustaining. We
believe that partnership, accountability,
trust, rigor and perseverance are needed
to make this happen.

ANKUR
Origin: Sanskrit
Meaning: "sapling, sprout, shoot, new life"

AN OVERVIEW

FUND OVERVIEW

INVESTMENT STRATEGY

OUR APPROACH

US$7 million, SEBI registered

angel fund
15-20 investments over 2-3
years
Term 7 years
Return of capital as exits are
realized.
Contributions can be spread
over 2 years

Seed stage investments made

through a tiered approach,
where successful companies
get follow-ons
Focus on economic
empowerment in low income
communities Agriculture,
Non-Farm Rural Businesses,
Health and Education
Financing beyond equity to
realize returns on a regular
basis

Pre-Investment Evaluation:
Focus on impact assessment,
market opportunity,
commercial due diligence, and
promoter evaluation
Post-Investment Involvement
Very intensive hands on
involvement post investment to
safeguard and grow deployed
capital and assess impact
Assured Sustainability and
Impact

WHY INVEST IN ANKUR

UNIQUE
INVESTMENT
APPROACH

SEASONED AND
EXPERIENCED TEAM

ON GROUND TRACK
RECORD

A very active engagement

philosophy to achieve
consistent successes across
portfolio enterprises

The Ankur team has over 70+

years of combined experience
in early-stage investing and
business building

Ankurs 3 investments have

shown exceptional
performance. The team has
screened 1500 deals, and has
an active pipeline.

ANKURS UNIQUE
APPROACH

INTENSIVE HANDS ON ENGAGEMENT

FOR FIRST COUPLE OF YEARS
Unique focus on hands-on support for
entrepreneurs to create world-class
companies. We look to graduate them to
larger capital pools after initial intense period

TIERED CAPITAL DEPLOYMENT

We are an angel fund that will seed 15-20
companies with smaller capital initially to be
followed by larger rounds for successful
enterprises

IMPACT DRIVEN
Exclusively focused on start-ups that can
economically empower low-income
communities. We look for depth and scale of
impact and monitor IRIS metrics regularly

FOCUS ON GOVERNANCE
We believe in building business rigor, strong
processes, monitoring and governance for
our companies and ourselves

TRANSPARENCY & ENGAGEMENT

We will provide quarterly reporting and
updates. We will also seek to give you a
chance to interact and add value to our
portfolio

OUR CURRENT PORTFOLIO

Cloud based farm

management systems that

brings global markets to
small farmers

3X growth in acreage of
Smart Farms
24 crops managed
7X additional capital

Home composting solutions

sourced in rural India

Bringing primary eye-care to

rural households in the
north-east of India

2X revenue growth
19 cities with dealers
5 major product ranges in

4X growth in patients seen

6 centers in operation
2X additional capital

Investor partners:

Investor partners:

Investor partners:

Invested Development, DFID

KL Felicitas

Ennovent, BCF, World Bank

PORTFOLIO
PERFORMANCE

Average Revenue Growth 250%

Capital Leveraged
3X
Financial Returns
Early interest payments, valuation gains

mobilized

composters

mobilized

ON GROUND IMPACT

The resulting situation today

Groundwater poisoning, landfills and loss of valuable materials

Bringing quality eyecare

to rural north-east

Connecting markets to
small farmers

Improving incomes for

artisan communities

34,000+ small

2.5T of garbage kept out 20,000 low income

farmers impacted

of landfills

10-15%

60+ rural artisans

increase

increase in yield

engaged

60% reduction in losses

Rs.4388 average

through timely interventions

increase in monthly income

for potters

patients treated

500,000 rural
residents in Upper Assam
have access to primary
eyecare

EXPERIENCED TEAM

RITU VERMA

REMA SUBRAMANIAN

KUSHAGRA MERCHANT

KAMAKSHI RAO

Co-founder, Managing Partner

Co- Founder, Managing Partner

Principal, Portfolio Management

Senior Investment Director

12+ yrs of early-stage investing and

operations experience over
multiple sectors
5+ yrs advisory with venture capital
funds and incubators (BASF, BD
Bioventures, Aavishkar, JAFCO).
Deal origination, screening and
portfolio management in
agriculture, consumer goods, health
and chemicals.
Leadership positions with Philips,
Hindustan Unilever, Unilever, Dasra
MBA from INSEAD and a Ph.D. from
University of Pennsylvania,
(Physics).

INVESTMENT
COMMITTEE
ADVISORY COUNCIL

30+ yrs of business building

experience, as an entrepreneur and
CXOs of companies
Seasoned entrepreneur: Cofounded 3
ventures (MR Associates, Alpha
Share, Daaga), and successfully
exited them.
Held CXO roles (Raymonds,
IonExchange, Zee, ElementK,
Datamatics in financial planning,
operations, process setup,
productivity, etc. across financial
services, ITES and manufacturing
AICWA, ICSI, Systems Management
ICFAI

7+ yrs of management consulting

experience across various
sectors.
Worked across developing
market based solutions for
housing, drinking water at
Monitor Group
Worked with Accenture across
aviation and consumer goods
sectors
Social Enterprise Mentor - Dasra
MBA from IIM Kolkata, BE from
Mumbai University

16+ years of investing in listed

equities in a range of industries
in Asia, Europe, the Middle East,
Africa and the US.
Invested in IT services, Internet,
software, utilities, infrastructure,
capital goods, healthcare,
entertainment and
telecommunications areas.
Independent director at Larsen
and Toubro Financial Holdings.
BA Harvard University, MS from
University of Pennsylvania and
qualified CFA.

LALITHA VAIDYANATHAN Ex Silicon valley entrepreneur and MD, FSG

VIKAS ARYA
Angel Investor and ex Investment Officer, IFC
PAVAN KRISHNAMURTHY Partner, Ojas Ventures
ATUL KHOSLA
Education Entrepreneur and India Head, Oliver Wyman
SANDESH KIRKERE
Ex-CEO Kotak Asset Management Company

This document is not intended to be complete

and the terms described herein are qualified in
their entirety by reference to Fund documents,
i.e. the private placement Memorandum and the
Contribution Agreement.

For further queries contact:

Ankur Fincon Management Pvt Ltd
300 Sai Sampanna,
Old Station Road,
Vikroli, Mumbai 400 053
Phone: +91 9820683107
Email: rema@ankurcapital.com
ritu@ankurcapital.com