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A
PROJECT REPORT ON
IDENTIFICATION OF MARKET SHARE , PEPSI VS COKE

Session 2014-2015
Submitted to Utter Pradesh Technical University for the partial fulfillment of the
requirement for the award of the degree of Master of Business Administration

Submitted By:

PRINCE KUMAR SINGH

Roll. No.: 1309670024
M.B.A 3rd SEMESTER
Under the Guidance of:
Company Mentor
Mr. Amit Sharma
Sr.Customer Executive (CE)
Varun Beverages Pvt. Ltd.
Surajpur Gr.Noida, UP

Faculty Mentor
Prof. Shaukat Ali
Marketing
VGI,Dadri

V.I.E.T
Department Of Management

VISHVESHWARYA INSTITUTE OF ENGINEERING &

TECHNOLOGY DADRI, GREATER NOIDA

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CERTIFICATE

This is to certify that the project titled Identification of Market Share ,PEPSI VS COKE is
carried out by Prince Kumar Singh Roll No 1309670024 under the guidance of Prof.Shaukat

Ali towards the partial fulfillment for the award of degree of Master of Business Administration
(M.B.A) from Uttar Pradesh Technical University Lucknow. This is bonafide record of the work
carried out by above mentioned student in the certificate.

Core Faculty

(H.O.D)

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IDENTIFICATION OF MARKET SHARE OF, PEPSI VS COKE

Submitted to Varun Beverages privet Limited Surajpur Greater Noida
Submitted by
PRINCE KUMAR SINGH
ROLE NO. :-1309670024
COLLEGE ID:- 0135MBA030
MBA 3rd SEMESTER

Under the Guidance of:

Company Mentor
Mr. Amit Sharma
Sr. Customer Executive (CE)
Varun Beverages Pvt. Ltd.
Surajpur Gr.Noida, UP

Company Mentor
Mr. Ashvani Sharma
Sr.Marketing Executive (ME)
Varun Beverages Pvt. Ltd
Surajpur Gr. Noida, UP

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Certificate of Approval

The following dissertation titled PEPSI VS COKE (Identification of Market

Share)is hereby approved as a certified study in management carried out and
presented in a manner satisfactory to warrant its acceptance as a prerequisite for
the MBA for which it has been submitted. it is understood that by this approval
the undersigned do not necessarily endorse or approve any statement made,
opinion expressed or conclusion drawn but approve the dissertation only for the
purpose it is submitted.
Summer Internship Report Examination Committee for evaluation of Summer
Internship Report.

Name..

Signature

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DECLARATION

I, the undersigned, here by declare that Project Report entitled Identification

of market share of Pepsi VS Coke written and submitted by me to
Vishveshwarya Group of Institutions Greater Noida in partial fulfillment of
the requirements for the award of MBA under the guidance of Prof. Shaukat
Ali (Academic Mentor) and Amit Sharma (Corporate mentor) is my
original work and the conclusions drawn therein are based on the material
collected by myself.

Date-

Signature

Place
Prince Kumar Singh
MBA

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ACKNOWLEDGEMENT

I am very grateful to Mr. Amit Sharma (Sr. Customer Executive) for letting
me to work on this project .I express my deepest gratitude to him for his
valuable assistance& guidance without which it would not be possible for me to
complete the project.
Secondly I would also like to thank Mr. Ashvani Sharma (Sr. Marketing
Executive.) for the providing me the opportunity to work on this project and
allowed me to use the resources of the company whenever required. I am also
thanking full to the other members of the company, especially from the Surajpur
unit who participated in this project and without their support it was not
possible for me to complete this project.
I express my heartiest gratitude to my project guide, Prof. Shaukat Ali for the
planning and scheduling my project and enabling me to complete it on time and
giving me able guidance for making my project success.

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S.N.

TABALE OF CONTENTS

P.N.
9-10

1. Executive Summary

11-25
2. Introduction

26-27
3. Mission and Vision

28-32
4. Organization Chart

33-36
5. Product Profile

37-38
6. Greater Noida Market

7. Objective of the study

39
8. Pepsi Cola and Coca Cola
40-41
9. Comparison of sales and distribution
42
10. Sampling
43-45
11. Research Design and Methodology
46-48
12. Retailer Analysis
49-55
13. Consumer Response Analysis
56-64

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14. SWOT Analysis

65-69
15. Findings
70
16. Suggestion
71
17. Conclusion
72
18. Questioner
73-74
19. Bibliography
75

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EXECUTIVE SUMMARY

Pepsico is the worlds premier consumer products company focused on convenience food and
beverages .We seek to produce healthy financial reward to investors as we provide
opportunities for growth and enrichment to our employee.
Pepsico India and its partners have invested more than US$1billion since the company was
established in the country .Pepsico provide Direct & Indirect employment to 200000 people
including suppliers and distribution to the country, consumers and farmers.

To deliver on this commitment, Pepsico India will build on the incredibly strong
foundation of achievement and scale up its initiatives while focusing on the following
4 critical areas that have business link and where we believe that we can have the
most impact . In 1893, Pepsi was first introduced as "Brad's Drink", in New Bern,
North Carolina, United States.

It was later labeled as Pepsi Cola.

In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented
warehouse.

In 1926, Pepsi received its first logo redesign since the original design of 1906.

1959 Crawford was appointed to the Board of Directors of Pepsi-Cola.

1975 Pepsi introduced the Pepsi Challenge marketing campaign .

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PEPSI VS COKE
COCA-COLA is carboneted soft drinks sold in stores, restaurant and vending machines
internationally. The Coca-Cola Company claims that the beverage is sold in more than 200
countries. The company produces concentrate, which isthen sold to licensed Coca-Cola
bottlers throughout the world .The bottlers, who hold territorially exclusive contracts with the
company. products, finished products in cans and bottlers from the concentrate in
combination with filtered water and sweeteners . the boottler then sell,distribute and
merchandise Coca-Cola to retail stores and vending machines.

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INTRODUCTION

HISTORY OF PEPSICO
Pepsi is a soft drink produced and manufactured by Pepsico. It is sold in many places such as
retail stores,restaurants, schools,college,cinemas and from vending machine .The drink was
first made in the 1880s by pharmacist Calab Bradham in new Bern,North Carolina.The brand
was tredmarked on june 16,1903.There have been many Pepsi variants produced over the
years since 1898.
It was first introduced in North Carolina in 1998 by Caleb Bradham who made it at his
pharmacy which sold the drink which was known back then as brands drink and was later
named Pepsi cola possibly due the digestive enzyme Pepsin and kola nuts used in the recipe.
Bradham sought to creat a founta in drink that was delicious and would aid digestion and
boost energy.
In 1903, Bradham moved the bottling of Pepsi cola from his rugstore into a rented
warehouse. That year, Bradham sold 7,968 gallons in 1926, Pepsi receivedits first logo
redesign since the original design of 1905.
In 1931, the Pepsi-cola Company went bankrupt during the Great Depression in large part
due to financial losses incurred by speculating on wildly fluctuating sugar prices as a result of
World War -1 .Assets were sold and Roy C. Megargel bought the Pepsi tradmark. Eight years
later,the company went bankrupt again .Pepsis assets were then purchased by Charles Guth,
the President of loftinc . Loft was a candy manufacturer with retail stores that containsed soda
fountains . He sought to replace Coca-Cola at his stores fountains after Coke refused to give
him a discount on syrup .Guth then had Lofts chemists reformulate the Pepsi-Cola syrup
formula.
During the Great Depression,Pepsi gained popularity following the introduction in 1936of a
12 ounce bottel. Initially priced at 10%,sales were slow, but when the price was slashed to
five %,sales increased substantially. With a radio advertising campaign featuring the jingle
Pepsi Cola hits the spot. 12 full ounces, thats a lot /Twice as much for a nicket, too/PepsiCola is the drinkfor you, arranged in such a way that the jingle never ends .
Pepsis success under Guth came while the Loft Candy business was faltering .Since he had
initially used lofts finances and facilities to establish the new Pepsi success, the near
bankrupt loft Company sued Guth for possession of the Pepsi Cola company.

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Milestone of company
1898 Caleb Bradham, a New Bern, North Carolina, pharmacist, renames "Brad's
Drink," a carbonated soft drink he created to serve his drugstore's fountain customers.
The new name, Pepsi-Cola, is derived from two of the principal ingredients, pepsin
and kola nuts. It is first used on August 28.
1902 Bradham applies to the U.S. Patent Office for a trademark for the Pepsi-Cola
name.
1903 In keeping with its origin as a pharmacist's concoction, Bradham's advertising
praises his drink as "Exhilarating, invigorating, aids digestion."
1905 A new logo appears, the first change from the original created in 1898.
1906 The logo is redesigned and a new slogan added: "The original pure food drink."
The trademark is registered in Canada.
1907 The Pepsi trademark is registered in Mexico.
1909 Automobile racing pioneer Barney Oldfield becomes Pepsi's first celebrity
endorser when he appears in newspaper ads describing Pepsi-Cola as "A bully
drink...refreshing, invigorating, a fine bracer before a race." The theme "Delicious and
Healthful" appears, and will be used intermittently over the next two decades.
1920 Pepsi appeals to consumers with, "Drink Pepsi-Cola. It will satisfy you."
1932 The trademark is registered in Argentina.
1934 Pepsi begins selling a 12-ounce bottle for five cents, the same price charged by
its competitors for six ounces.
1938 The trademark is registered in the Soviet Union.
1939 A newspaper cartoon strip, "Pepsi & Pete," introduces the theme "Twice as
Much for a Nickel" to increase consumer awareness of Pepsi's value advantage.
1940 Pepsi makes advertising history with the first advertising jingle ever broadcast
nationwide. "Nickel, Nickel" will eventually become a hit record and will be
translated into 55 languages. A new, more modern logo is adopted.
1941 In support of America's war effort, Pepsi changes the color of its bottle crowns
to red, white and blue. A Pepsi canteen in Times Square, New York, operates
throughout the war, enabling more than a million families to record messages for
armed services personnel overseas.

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1943 The "Twice as Much" advertising strategy expands to include the theme,
"Bigger Drink, Better Taste."
1949 "Why take less when Pepsi's best?" is added to "Twice as Much" advertising.
1950 "More Bounce to the Ounce" becomes Pepsi's new theme as changing soft drink
economics force Pepsi to raise prices to competitive levels. The logo is again updated.
1953 Americans become more weight conscious, and a new strategy based on Pepsi's
lower caloric content is implemented with "The Light Refreshment" campaign.
1954 "The Light Refreshment" evolves to incorporate "Refreshing without Filling."
1958 Pepsi struggles to enhance its brand image. Sometimes referred to as "the
kitchen cola," as a consequence of its long-time positioning as a bargain brand, Pepsi
now identifies itself with young, fashionable consumers with the "Be Sociable, Have
a Pepsi" theme. A distinctive "swirl" bottle replaces Pepsi's earlier straight-sided
bottle.
1959 Soviet Premier Nikita Khrushchev and U.S. Vice-President Richard Nixon meet
in the soon-to-be-famous "kitchen debate" at an international trade fair. The meeting,
over Pepsi, is photo-captioned in the U.S. as "Khrushchev Gets Sociable."
1961 Pepsi further refines its target audience, recognizing the increasing importance
of the younger, post-war generation. "Now its Pepsi, for those who think Young"
defines youth as a state of mind as much as a chronological age, maintaining the
brand's appeal to all market segments.
1963 In one of the most significant demographic events in commercial history, the
post-war baby boom emerges as a social and marketplace phenomenon. Pepsi
recognizes the change, and positions Pepsi as the brand belonging to the new
generation-The Pepsi Generation. "Come alive! You're in the Pepsi Generation"
makes advertising history. It is the first time a product is identified, not so much by its
attributes, as by its consumers' lifestyles and attitudes.
1964 A new product, Diet Pepsi, is introduced into Pepsi-Cola advertising.
1966 Diet Pepsi's first independent campaign, "Girl watchers," focuses on the
cosmetic benefits of the low-calorie cola. The "Girl watchers" musical theme becomes
a Top 40 hit. Advertising for another new product, Mountain Dew, a regional brand
acquired in 1964, airs for the first time, built around the instantly recognizable tag
line, "Ya-Hoo, Mountain Dew!"
1967 When research indicates that consumers place a premium on Pepsi's superior
taste when chilled, "Taste that beats the others cold. Pepsi pours it on" emphasizes

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Pepsi's product superiority. The campaign, while product-oriented, adheres closely to

the energetic, youthful, lifestyle imagery established in the initial Pepsi Generation
campaign.
1969 "You've got a lot to live. Pepsi's got a lot to give" marks a shift in Pepsi
Generation advertising strategy. Youth and lifestyle are still the campaign's driving
forces, but with "Live/Give," a new awareness and a reflection of contemporary
events and mood become integral parts of the advertising's texture.
1973 Pepsi Generation advertising continues to evolve. "Join the Pepsi People,
Feeling' Free" captures the mood of a nation involved in massive social and political
change. It pictures us the way we are-one people, but many personalities.
1975 The Pepsi Challenge, a landmark marketing strategy, convinces millions of
consumers that Pepsi's taste is superior.
1976 "Have a Pepsi Day" is the Pepsi Generation's upbeat reflection of an improving
national mood. "Puppies," a 30-second snapshot of an encounter between a very small
boy and some even smaller dogs, becomes an instant commercial classic.
1979 With the end of the '70s comes the end of a national malaise. Patriotism has
been restored by an exuberant celebration of the U.S. bicentennial, and Americans are
looking to the future with renewed optimism. "Catch that Pepsi Spirit!" catches the
mood and the Pepsi Generation carries it forward into the '80s.
1982 With all the evidence showing that Pepsi's taste is superior, the only question
remaining is how to add that message to Pepsi Generation advertising. The answer?
"Pepsi's got your Taste for Life!" a triumphant celebration of great times and great
taste.
1983 The soft drink market grows more competitive, but for Pepsi drinkers, the battle
is won. The time is right and so is their soft drink. It's got to be "Pepsi Now!"
1984 A new generation has emerged-in the United States, around the world and in
Pepsi advertising, too. "Pepsi. The Choice of a New Generation" announces the
change, and the most popular entertainer of the time, Michael Jackson, stars in the
first two commercials of the new campaign. The two spots quickly become "the most
eagerly awaited advertising of all time."
1985 Lionel Richie leads a star-studded parade into "New Generation" advertising
followed by pop music icons Tina Turner and Gloria Estefan. Sports heroes Joe
Montana and Dan Marino are part of it, as are film and television stars Teri Garr and
Billy Crystal. Geraldine Ferraro, the first woman nominated to be vice president of

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the U.S., stars in a Diet Pepsi spot. And the irrepressible Michael J. Fox brings a
special talent, style and spirit to a series of Pepsi and Diet Pepsi commercials,
including a classic, "Apartment 10G."
1987 After an absence of 27 years, Pepsi returns to Times Square, New York, with a
spectacular 850-square foot electronic display billboard declaring Pepsi to be
"America's Choice."
1988 Michael Jackson returns to "New Generation" advertising to star in a four-part
"episodic" commercial named "Chase." "Chase" airs during the Grammy Awards
program and is immediately hailed by the media as "the most-watched commercial in
advertising history."
1989 "The Choice of a New Generation" theme expands to categorize Pepsi users as
"A Generation Ahead!"
1990 Teen stars Fred Savage and Kirk Cameron join the "New Generation" campaign,
and football legend Joe Montana returns in a spot challenging other celebrities to taste
test their colas against Pepsi. Music legend Ray Charles stars in a new Diet Pepsi
campaign, "You got the right one baby."
1991 "You got the Right one Baby" is modified to "You got the Right one Baby, UhHuh!" The "Uh-Huh Girls" join Ray Charles as back-up singers and a campaign soon
to become the most popular advertising in America is on its way. Supermodel Cindy
Crawford stars in an award-winning commercial made to introduce Pepsi's updated
logo and package graphics.
1993 "Be Young, Have fun, Drink Pepsi" advertising starring basketball superstar
Shaquille O'Neal is rated as best in U.S.
1994 New advertising introducing Diet Pepsi's freshness dating initiative features
Pepsi CEO Craig Weatherup explaining the relationship between freshness and
superior taste to consumers.
1995 In a new campaign, the company declares "Nothing else is a Pepsi" and takes
top honors in the year's national advertising championship.

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List of tag lines of PepsiCo

19391950: "Twice as Much for a Nickel"
19501957: "Any Weather is Pepsi Weather"
19571958: "Say Pepsi, Please"
19611964: "Now its Pepsi for Those Who Think Young"
19641967: "Come Alive, You're in the Pepsi Generation"
19691975: "You've got a Lot to Live, and Pepsi's got a Lot to Give"
19751977: "Have a Pepsi Day"
19771980: "Join the Pepsi People (Feeling Free)"
19801981: "Catch That Pepsi Spirit"
19811983: "Pepsi's got your taste for life"
19831984: "Pepsi Now! Take the Challenge!"
19841988: "Diet Pepsi. The Choice of a New Generation"
19881989: "Diet Pepsi. The Taste That's Generations Ahead"
19891990: "Diet Pepsi. The Right One"
19861987: "We've got the Taste"
19871990: "Pepsi's Cool"
19901991: "You got the right one Baby UH HUH"
19901994: "Yehi hai right choice Baby UH HUH"
1995: "Nothing Else is a Pepsi"

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19951996: "Drink Pepsi. Get Stuff."

19961997: "Pepsi: There's nothing official about it"
19971998: "Generation Next"
19981999: "Its the cola"
19992000: "For Those Who Think Young"/"The Joy of Pepsi-Cola"
19992006: "Yeh Dil Maange More!"
20062007: "Why You Doggin' Me"/"Taste the one that's forever young"
20002008: "Pepsi ye pyaas heh bari"
20082009: "Something for Everyone"
20092010: "Yeh hai youngistaan meri jaan"
20092010: "My Pepsi My Way"
2010present: "every Pepsi Refreshes the World"
2011present: "Change the game"
2011present "Dunya Hai Dil Walon Ki"
2012-present Drink it to believe it
2012-present Live for now
2012-present The Best Drink Created Worldwide
2013-present Youngistaan ka Wow
2013-present Oh Yes Abhi
2014-present .

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CHANGES IN LOGO OF PEPSICO

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CHAIRMAN AND CEO OF PEPSICO

Indra Nooyi is CEO of PepsiCo; Ranked No.4 on Forbes magazine's annual surveys of the
100

most

powerful

women

in

the

world.

Indra Nooyi is the newly appointed CEO of PepsiCo-the world's second-largest soft drink
maker. She joins the select band of women who head Fortune 500 companies. Presently,
there are only 10 Fortune 500 companies that are run by women, and she is the 11th to break
into the top echelons of power. Prior to becoming CEO, Indra Nooyi was President, Chief
Financial Officer and a member of the Board of Directors of PepsiCo Inc.
she spent her childhood in Chennai. Her father worked at the State Bank of Hyderabad and
her grandfather was a district judge. She did her BSc. in Chemistry from Madras Christian
College and subsequently earned a Master's Degree in Finance and Marketing from IIM
Calcutta. Indra Nooyi also holds a Master's Degree in Public and Private Management from
the Yale School of Management. Before joining PepsiCo in 1994, Indra Nooyi was Senior
Vice President of Strategy and Strategic Marketing for Asea Brown Boveri, and Vice
President and Director of Corporate Strategy and Planning at Motorola. She also had stints at
Mettur Beardsell and Johnson & Johnson. At PepsiCo, Indra Nooyi played key roles in the
Tricon spin-off, the purchase of Tropicana, the public offering of Pepsi Cola bottling group
and the merger with Quaker Foods. Indra Nooyi has been ranked No.4 on Forbes magazine's
annual survey of the 100 most powerful women in the world.

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PEPSICO IN INDIA

PepsiCo enterd India in 1989 and has grown to become one of the countrys leading food
and beverage companies. One of the largest multinational investors in the country,PepsiCo
has established a business which aims to serve the long term dynamic needs of consumers in
India.
PepsiCo India and its partners have investd more than U.S.$1 billion since the company was
established in the country. PepsiCo provides direct and indirect employment to 200000
people including suppliers and distributors.
PepsiCo nourishes consumers with a range of products from treats to healthy eats, that deliver
joy as well as nutrition and always,good taste. PepsiCo Indias expansive portfolio includes
iconic refreshment beverages Pepsi,7up,Mirinda,MountainDew,7upnimbooz,in addition to
low calorie options suchas Diet Pepsi,hydrating and nutritional beverages such as Acquafina
drinking water,isotonic sport drinks gatorade, Tropicana100%fruit juices,and juice based
drinks-Tropicana Nectars, Tropicana Twister and Slice.
The group has built an expansive beverage and foods business. To supportive operations,
Pepsico has 43 bottling plants in India, of which 15 are company owned and 28 are
franchisee owned .In addition to this,PepsiCo s frito lay foods division has 3 state of the art
plants. PepsiCo business is based on its sustainability vision of making tomarrow better than
today . PepsiCos commitment to living by this vision every day is visible in its contribution
to the country,consumers and farmers.

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FINDINGS ON THE BASIS OF HISTORY:

The ad campaign has been Indianised with a lot money being spend on
advertising.
Brand has been kept alive by effective promotional schemess.
Coca-Cola in the initial years of its incorporation had spend a lot of money on
advertising . Coke is the longest surviving sponsored of The Olympics.To reach at
this position advertising and effective events marketing have played amajor role
for Coca-Cola .
To be the worlds premier consumer products company focused on convenience
foods and beverages . We seek to produce helthy finance in rewards to investtors
as we provide opportunites for growth and enrichment to our employees, our
business partners and the communityes in whicch we operate. And in everything
we do, we strive for honesty, farmers and integrity.
PepsiCo is a world leader in convenience food and beverages, with2014revenues
of more than $40billion and more than 200,000 employees across the world
Its world renowned brands are available in nearly 200 countries and terriories
Pepsico India and its partners have invested more than U.S.$800 million since the
company was established in 1989.
In India,Pepsico providedirect and indirect 70,000people including suppliers and
distributors.
To deliver on this commitment,Pepsico india will build on the incredibly strong
foundation of achievement and scale up its initiative while focusing on the .

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CORPORATE SOCIAL RESPONSIBILITY PROGRAM OF PEPSICO

INDIA: A UNIQUE AGRO-BASED CSR MODEL
Keywords:
Abstract:

contract farming, social responsibility

PepsiCo is a world leader in convenience foods and beverages working in 210 countries.
PepsiCo in India directly employs more than 5,000 people and indirectly employs another
75,000 for its production and marketing of products across the country. Under the mandates of
the Government of India Market Entry Clause, PepsiCo links more than 25,000 farmers to
markets through its innovative partnership. It has pioneered the concept of contract farming
with both backward and forward linkages for agricultural products. It has developed a
Partners in Progress model with seed companies, banks, insurance agencies, government
departments and other agri-input companies and farmers organizations. The model is based on
the principles of pay for performance, the provision of technical and extension support and
locally evolving farmers organization. Social responsibility focuses on consumer rights,
market links, an integrated supply chain, education to facilitate technology adaptation, microcredit and insurance to de-risk input costs. Pepsico extends world-class agro-technology to
practicing farmers, supplies disease free seed and quality inputs, an assured fixed buy-back
rate for produce and crop monitoring on regular basis. The company will even provide needbased technology for crops not under the buy-back system. It has added value to the social
responsibility program by offering free medical checkups for farmers and farm families
including AIDS awareness and organizing women self-help groups (SHGs) for capacity
building and empowerment by promoting small-scale entrepreneurship at the village level.
Furthermore, the company has initiated water conservation projects in different parts of India.
The strengths and weaknesses of the Pepsico CSR program are studied in-depth to explore
future pathways.

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PEPSICO PACKAGING PROCESS

PepsiCo is an industry leader in packaging- helping to promote and implement standards for
sustainable packaging.

PepsiCo distribute the products in a variety of packages, each carefully designed to

deliver convenience and appeal to the consumers while protecting the integrity of the
products. The team of engineers and packaging suppliers are dedicated to finding prefer
able

designs,

and

are

working

continuously

towards

improving

the

packaging

performance while reducing the packaging footprint. PepsiCo are committed to bringing the
environmental responsibilities to all areas of the business. PepsiCo are continuously improving
the environmental programs and exploring solutions to environmental challenges through
socially responsible, scientifically based and economically sound methods. Pepsi pass
this commitment along to his suppliers and the consumers in an effort to do our part.
The

goals are

to

design

and develop packaging systems

that are environmentally

responsible throughout their entire life cycle, inspire consumers who want to live more
environmentally sustainable lives by promoting recycling, and partner with

leading

organizations to promote sustainable packaging and recycling practices. Through ongoing

engagement with the packaging suppliers, I are working towards a position where all of
our operations use the most environmentally suitable packaging available in their country
of operation.
Pepsico follow five principles of sustainable packaging design:
Reduce: Using less material in the packaging, to conserve natural resources.
Reuse : Increasing use of reusable packaging and increasing the amount of
recycled material in the packaging.
Recycle: Designing packaging for recycling and developing biodegradable and compostable
packaging solutions.

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Remove: Eliminating environmentally sensitive materials and processes from the packaging.
Renew : Increasing use of renewable resources.
In an effort to meet his goals, PepsiCo have launched a global sustainable packaging
policy and formed a Sustainable Packaging Council dedicated to:

Developing sustainable packaging strategies, goals, and targets

Developing alternative packaging material technologies

Supporting responsible disposal practices

Using Less Material in our Packaging

Although beverage containers are the most recycled consumer packaging in the United
States and they are designed for recycling, I continue to look for ways to reduce the amount
of packaging used for the products. And I are achieving success. PepsiCo scientists and
packaging specialists have led the way in reducing packaging materials through costeffective changes in design and production, known in the industry as "light- weighting."
Light-weighting reduces the amount of raw materials and energy used to make our
packages and generates less waste after the products are enjoyed.
PepsiCo introduced new packaging for half- liter bottles of Lipton iced tea, Tropicana
juice drinks, Aquafina Flavor Splash and Aquafina Alive that contain at least 20 percent less
plastic than the original package. Aquafina has trimmed the amount of plastic used in its most
popular bottle - the half-liter (16.9 oz) bottle - by 35 percent since 2002. This saves more
than 50 million pounds of plastic annually. Aquafina's half-liter bottle weight has changed
from 15 grams to 13.2 grams putting it among the lightest water bottles on the U.S. market.
Reducing and Recycling the Waste
At Frito-Lay, route sales employees return empty cartons from stores to our plants for
reuse or recycling and delivery boxes are used an aver age of six to seven times, saving nearly
5 million trees a year and keeps 56 million pounds of cardboard away from landfills.
For Frito-Lay's North American and Inter national products, Frito-Lay recycles packaging
film waste from our suppliers' sites for use in various other products (park benches,

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boards, etc). Our Quaker Oats facility in Cupar, Scotland has reduced the amount of
corrugate used by 30% over the past 5 years by moving to cases with open tops and reduced
sides. Over the last five years, PepsiCo U.K. has reduced the amount of plastic used to make
Tropicana and Copella juice bottles by 18 percent. In Mexico, our snack business saves
more than 100 million boxes per year by using every box about seven times between the
distribution center and point of sale. By recycling our boxes up to seven times, we save on
average each year about 45,000 trees, 1,800,000 mz of water and 1,620,000 liters of fuel. The
Latin America Beverages business has optimized beverage packaging projects across Mexico,
Peru, Columbia, Bolivia, Brazil, Argentina, Honduras and Guatemala, resulting in the removal
of over 800 tons of packing annually, specifically reducing the need for PET resin for
bottles, corrugate boxes, bottle-top closures and glass. The average Pepsi bottle contains 10%
recycled plastic, more than any other national soft drink brand. Pepsi-Cola's bottles and cans are
among the most recycled packages made since 1990; more than 150 billion Pepsi container s
have been recycled. Across all our U.S. divisions, initiatives conducted in 2007 to reduce
packaging have resulted in more than 20 million pounds of material reduction across PET
bottles, paper board and corrugated materials.

26 | P a g e

MISSON

The main objective of the company is to provide best quality products to its consumer. Another
objective is to provide healthy rewards to its investor, good reward to its employee and other investor
and partners who financially help the company

27 | P a g e

VISION

The vision of the company is to improve in all aspects in which they operate. By improving in
social and economical environment, they want to make tomorrow better than today.

28 | P a g e

Organizational chart

Unit Manager

Territory Development

Marketing Development

Manager

Manager

Assistant Sales and Development

Manager

Marketing Development

Customer Executives

Sales Trainees

Coordinator

29 | P a g e

HISTORY OF COCA-COLA

The First Coca-cola recipe was invented in a drugstore in Columbus, Georgia by John
Pemnerton, originaly as a coca wine called Pemnertons Frensh Wine cola in 1885. He may
have been inspired by the formidable success of Vin Mariani, a European coca wine
In 1886,when Atlanta and Fulton Country passed prohibition legislation,Pembertion
responded by developing Coca-Cola,essentially anon-alcoholic version of french wine cola
.The first sales were at Jacobs Pharmacy in Atlanta,Georgia on May 8, 1886.It was initialy
sold as patent medicine for 5% a glass at soda fountains,which wewre popular in the U.S. at
the time due to the belief that carbonated water was good for the health . Pemberton claimed
Coca
Cola
cured
many
diseases,including
morpheme
addiction,dysPepsia
neurasthenia,headache and importance . Pemberton was first advertisement for the beverage
on May 29 of the same year in the Atlanta journal.
By 1888,there versions of Coca-Cola sold by three seprate business were on the market . As
a Griggs candler acquired astake in Pembertons company in 1887 and incorporated it as the
Coca-Cola in 1888.The same year,while suffering from an ongoing adiction to morepheme
Pembertion sold the rights a second time to four more business .J.C.Mayfield,A.O
Murphy,C.OMullahy and E.H.Blood worth. Meanwhile,Pembertions alcohlic.son Charley
Pemnerton began selling his ownversion of the produts.
John Pembertion declared that the name Coca-Cola belonged to Charley, but the other two
manufacturing could continue to use the formula .so in the summer of 1888, Candler sold his
beverage under the names Yum Yum and Coke,After both failed to catch on,Candler set out
to establish a legal claim to Coca-Cola inlate 1888, in order to force his two competitors out
of the business .Candler purchased exclusive right to the formula from Johne
Pemberton,Margreat Dozier and Woolflk Walker. However in,1914 Dzier came forword to
claim her signature on the bill of sale had been forged,and aubsequent analysis has indicated
John Pemberton s signature was most likely a forgery as well .

In 1892 Candler incorporated asecond company,The Coca-Cola company(the current

corporation),and in 1910 Candler had the earlies records of the company burned,further
obscuring its legal origins. By the time of its 50th anniversary, the drink had reached the
status of a national icon for the USA.in 1935,it was certified Kosher by Rabbias Geffen,after
the company made minor changes in the sourcing of some ingredients.

30 | P a g e

Coka-Cola was sold in bottling for the first time on March12,1894.The first outdoor wall
advertisement was painted in the same year as well in Cartesville, Georgia .Cans of Coke first
appeared in 1955. The first bottling of coka-cola occurred in Vicsburg, Misissipi, at the
biedenharn Candy company in 1891.Its proprietor was Joseph A.Biedenham .the original
bottles were biedenharm bottles,very different from the much later hobble-skirt design that is
now so familior . asa Candler was tentative about the drink but twoentrepreneurs from
chattanooga,Tennessee,Benjamin F.Thomas and Joseph B.Whitehead,proposed the idea and
were so persuasive that Candler signed acontract giving them control of the procedure for
only one doller . Candler never collected his doller,but in 1899 Chattanooga became the site
of the first Coka-Cola bottling company .the loosely termed contract proved to be
problematic for the company for decades to other compannies, affectively becoming parent
bottlers .
Coke concentrate or Coke syrup, was and is sold separated at pharmacies in small quantities
as an over the counter remedy for nausea or mildly upset stomach.

31 | P a g e

NEW COKE

on April23,1985 the Coca-cola company amid much publicity attemted to change the formula
of the drink with NEW COKEfollow up tests reveled that most consumer preferred the test
of new coke to both coke and Pepsi but Coca-Cola management was unprepared for the
publics nostalgia for old drink leading to backlash . The company gave in to protest and
returned to the old formula under the name Coca-Cola Classic on July10,1985.

21ST CENTURY
On February 7,2005 the Coca-Cola Company announed that in the second quarter of 2005
they planned to launch Diet coke product sweetened with the artificial sweetner sucralose
(Splenda )the same sweetened currently used in Pepsione .On march 21, 2005,it announed
another diet product Coca-Cola Zero sweetened partly with a bland of aspartame and
acesulfame potassium Recently Coca-Cola has begun to sale anew helthy soda Dite Coke
with vitamins B6,B12, Magnesium Niacin and Zinc.marketed as Dite Coke plus.
In april 2007,in Canada the name Coca-Cola Classicwas changed back to CocaCola.The word classic was truncated because New Cokewas no longer in production
eliminating the need to differentiate between the two . The formula remained unchanged.
In January 2009,Coca-Cola stopped printing the word classic on the labels of 16-ounce
bottles sold in parts of the southeastern U.S.The change is part of alarger strategy to
rejuvenated the products image.

32 | P a g e

CONSUMER RELATION OF COKE

Throughout 2012, Coca-Cola contributed $1,700,500 to a $46 million political campaign
known as "The Coalition Against The Costly Food Labeling Proposition, sponsored by
Farmers and Food Producers" This organization was set up to oppose a citizen's initiative,
known as Proposition 37, demanding mandatory labeling of foods containing genetically
modified ingredients. In the aftermath of the proposition's defeat at the polls, backers called
for a boycott of companies that contributed to the opposition campaign.

Brands
Coca-Cola's first attempt to develop a diet soft drink, using saccharin as a sugar substitute.
Introduced in 1963, the product is still sold today, although its sales have dwindled since the
introduction of Diet Coke.
Other soft drinks

The

Coca-Cola

Company

also

produces

number

of

other

soft

drinks

including Fanta (introduced circa 1941) and Sprite. Fanta's origins date back to World War
II when Max Keith, who managed Coca-Cola's operations in Germany during the war,
wanted to make money from Nazi Germany but did not want the negative publicity. Keith
resorted to producing a different soft drink, Fanta, which proved to be a hit, and when Coke
took over again after the war, it adopted the Fanta brand as well. The German Fanta Klare
Zitrone ("Clear Lemon Fanta") variety became Sprite, another of the company's bestsellers
and its response to 7 Up.

33 | P a g e

PRODUCTS PROFILE

Product Category: Carbonated Soft Drinks

Brand Name:PEPSI-COLA
Type : Bottle and Cans
Size : 200ml,250ml,300ml,500ml,600ml,1tr,1.25ltr,2ltr,2.25ltr
Information:ingredients information Nutrition Information
Ingredients information : carbonated water,high fructose corn syrup, caramed color,
sugar, phosphoric acid,caffeine, citric acid natural flavors.

34 | P a g e

Brand Name :COCA-COLA

TYPE: bottle and Cans
Size:200ml,250ml,300ml,500ml,600ml,750ml,1ltr,1.25ltr,2ltr,2.25ltr
Information: ingrediants information Nutrition information
Ingredients Information: carbonated water,high fructose corn syrup caramel color,sugar,
phosphoric acid,caffeine, citric acid natural flavors

35 | P a g e

PRODUCTS

PRODUCT OF PEPSICO
1. PEPSI
2. MIRINDA
3. 7UP
4. MOUNTAIN DEW
5. NIMBOOZ
6. SLICE
7. PEPSI DITE
8. TROPICANA
9. LEHAR SODA
10. AQUAFINA

36 | P a g e

PRODUCT OF COCA-COLA

1.COKE
2.THUMSUP
3.SPRITE
4.LIMCA
5.FANTA
6.MAZA
7.COKE DITE
8.KINLEY

37 | P a g e

GREATER NOIDA MARKET

PepsiCo is a soft drink produced and manufactured by PepsiCo .it is sold in many place such
as retail stores,restaurants, schools,cinemas and from vending machines.PepsiCo is working
with one head quarter and three territories. PepsiCo is working more than one lakh people
those are Joint ditectly and indirectly with the company. There are many root and distributors
agents always connect with the company and Joint each and every corner of Greater Noida
with the company . every year more than 10 lakh people take the test of PepsiCo.

38 | P a g e

MARKET OF PEPSI

Greater Noida is a very good area and it is part of Delhi and U.P both.In Greater Noida there
are more than 1200 soft drink outlets .Pepsi cover more than coke the outlets through there
ditribution channel for supply.day to day increasing market of pepsi in greater Noida market
and also trye to increase of market share of pepsi and customer satisfaction.
LikeTilapta,Surajpur,Knowledgepark(1,2,3),Delta(1,2,3)Beta(1,2),Gamma(1,2),Habibpur,Sat
yana,KuleshraAlpha(1,2),Nawada,LGF,SwarnNagri,Tugalpur,Omega,Silvercity,vrindasociet
y,
AWHO society.

39 | P a g e

OBJECTIVE OF THE STUDY

The main objective of the study of market share Pepsi and Coke
To identification gap
between sales and distribution,satisfaction level of
customer,services provided by the company,span of control throughhierarchy
level,distribution channel
how company covered the market,stock supply by the company, increasing market
share sustain and maintain quality, product and services.
Statement of research objectives start when problems are identified .There are some problems
being identified such as brand awareness,quality awareness,factors influence the choice of
customer, brand advertisement and more.

40 | P a g e

PEPSICO

Type: Cola
Manufacturer: PepsiCo
Country of origin: United States
Introduced: 1898(as Brands drink)June16,1903(as Pepsi-Cola)1961(Pepsi)
Related products: Coca-Cola,RC-Cola,City-Cola.
Key people: Indra Nooyi, Chairman, President & CEO

41 | P a g e

COCA-COLA

Type :Cola
Manufacture: The Coca-Cola company
Country of origin:United States
Related:PepsiCo,RC-Cola,City-Cola.
Introduced: 1886 Drink Coca-Cola

42 | P a g e

Comparison Between Sales and distribution

COMPARE SALES AND DISTRIBUTION

AREA COVERED
PEPSICO: SURAJPUR
: MALAKPUR
:HABIBPUR
:GAMMA(1,2)
:BETA(1,2)
:KNOWLEDGEPARK(1,2,3)
:ALPHA(1,2)
:DELTA(1,2,3)
:NAWADA,SWARN-NAGARI,TILAPTA AND MORE AREA.

Coco cola: SURAJPUR

: MALAKPUR
:HABIBPUR
:GAMMA(1,2)
:BETA(1,2)
:KNOWLEDGEPARK(1,2,3)
:ALPHA(1,2)
:DELTA(1,2,3)
:NAWADA,SWARN-NAGARI,TILAPTA AND MORE AREA.

43 | P a g e

SAMPLING

DEFINITION OF 'SAMPLING'
A process used in statistical analysis in which a predetermined number of observations will
be taken from a larger population. The methodology used to sample from a larger population
will depend on the type of analysis being performed, but will include simple random
sampling,

systematic

sampling

and

observational

sampling.

The sample should be a representation of the general population.

INVESTOPEDIA EXPLAINS 'SAMPLING'

When taking a sample from a larger population, it is important to consider how the sample
will be drawn. To get a representative sample, the sample must be drawn randomly and
encompass the entire population. For example, a lottery system could be used to determine
the average age of students in a University by sampling 10% of the student body, taking an
equal number of students from each faculty.

All the potential retailers in a particular secterdarea were considered is the sample . the
sample will be divided in 3 categories.1.Convenience 2.Grocery 3.Restaurant.The
conveniece like pan shope,bakeries,theatres.Groceries like generl stores and Restaurant like
coldrik house,canteen etc.

44 | P a g e

SAMPLESIZE

The sample size of a survey most typically refers to the number of units that were chosen
from which data were gathered. However, sample size can be defined in various ways. There
is the designated sample size , which is the number of sample units selected for contact or
data collection. There is also the final sample size , which is the number of completed
interviews or units for which data are actually collected. The final sample size may be much
smaller than the designated sample size if there is considerable nonresponse, ineligibility, or
both. Not all the units in the designated sample may need to be processed if productivity in
completing interviews is much higher than anticipated to achieve the final sample size.
However, this assumes that units have been activated from the designated sample in a random
fashion. Survey researchers may also be interested in the sample size
Sample size is the number of observations used for calculating estimates of a given
population. For example, if we interviewed 300 random students at a given high school to see
if they liked a certain music artist, "300 students" would be our sample size.

In my research sample size is 300 out of 1200,in Greater Noida .

And 100 random customer out of all population of Greater Noida .
Note:
'SIMPLE RANDOM SAMPLE'
A subset of a statistical population in which each member of the subset has an equal
probability of being chosen. A simple random sample is meant to be an unbiased
representation of a group. An example of a simple random sample would be a group of 25
employees chosen out of a hat from a company of 250 employees. In this case, the population
is all 250 employees, and the sample is random because each employee has an equal chance
of being chosen.

45 | P a g e

SIMPLE RANDOM SAMPLE'

A sampling error can occur with a simple random sample if the sample doesn't end up
accurately reflecting the population it is supposed to represent. For example, in our simple
random sample of 25 employees, it would be possible to draw 25 men even if the population
consisted of 125 women and 125 men. For this reason, simple random sampling is more
commonly used when the researcher knows little about the population. If the researcher knew
more, it would be better to use a different sampling technique, such as stratified random
sampling, which helps to account for the differences within the population (such as age, race
or gender).

46 | P a g e

RESEARCH DESIGN AND METHODOLOGY

Research Methodology is a way to find out the result of a given problem on a specific
matter or problem that is also referred as research problem. In Methodology, researcher uses
different criteria for solving/searching the given research problem. Different sources use
different type of methods for solving the problem. If we think about the word
Methodology, it is the way of searching or solving the research problem. (Industrial
Research Institute, 2010).
Goddard & Melville (2004), answering unanswered questions or exploring which currently
not exist is a research. The Advanced Learners Dictionary of current English lays down the
meaning of research as a careful investigation or inquiry especially through search for new
facts in any branch of knowledge. Redmen & Mory (2009), define research as a systematized
effort to gain new knowledge.

47 | P a g e

1.Selection of data collection method:

Primary data:Questionnaire
In-depth Interview
Interaction.
Secondary data:Internet

2.Selection of Measurment Technique:

Quantitative analysis,Bar & Pie charts.

3.Primary consideration in Sampling :

Population :Retailer and Consumeres of Greater Noida
Sample Frame : Selected areas in Greater Noida
Sample Size: 300 retailer and 100 customers
Sample Plan: visit to Pepsi and Coke company retailers by vehicle &by walk.

4.Method of Analysis:
Quantitative

5.Ethical aspects:
I have made an effort to make this research work free from personal and company linkings.

6.Time and days:

Time is limited for research in that company ,total time given by the my manager and college
mentor is 45 days .

7.Limitations of study:

The study was confined to Surajpur Tilapta , knoledgepark,Alpha,Gama,Beta,etc.

The study was limited to only 300 retailers out of 1200 retailer.
The study was limited to only 100 customer out of hole population of Greater Noida .
Limitation of timing

48 | P a g e

CONTENTS

Results & discussion with graphs & chart.

Conclusion,proposed action plan with resource requirments.

49 | P a g e

Retailer response analysis

1.Major brand sale by retailer.
Pepsi and Coke
I found that 71% retailor sale pepsico products in my research area and.
29% retailor sale coke products in my research area .

MARKET SHARE
PEPSI

COKE

29%

71%

In that particular area major sale of pepsi is 71% and major sale of coke
29%.

50 | P a g e

Pepsi and Coke

(1,2)etc.

market share in Beta(1,2)Gama(1,2)Delta

MARKET SHARE
PEPSI

COKE

32%

68%

Pepsismarket share in beta,gamma,delta is : 68%.

Coke,smarket share in beta gamma, delta:32%.

51 | P a g e

Market share of Pepsi and Coke in knowledgepark area and

knowledge park area devided in four part like 1,2,3,4.

MARKET SHARE
PEPSI

COKE

24%

76%

Pepsis market share in knowledgepark area:76%.

Cokes market share in knowledgepark area:24%.

52 | P a g e

Market share of Pepsi and Coke in Surajpur,Habibpur,Tushiyana etc.

Pepsis market share in Surajpur,Tushiyana,Habibpur etc:77% .

Cokes market share in Surajpur,Tushiyana,Habibpur etc :23%.

MARKET SHARE
PEPSI

COKE

23%

77%

53 | P a g e

Market share of Pepsi and Coke in Tilapta,

near Sakir chouk etc.

Pepsismarket share in Dadri Road etc: 67%.

Cokes market share in Dadri Road etc:33%.

MARKET SHARE
PEPSI

COKE

33%

67%

54 | P a g e

Market share of Pepsi and Coke

Nagari,Jaypee Green,Brinda society etc.

in

Alpha,Nawada,Swarn-

Pepsis market share in Alpha(1,2) Nawada (Shiv traders)etc:57%.

Cokes market share in Alpha(1,2) Nawada (Shiv traders) etc:43%.

MARKET SHARE
PEPSI

COKE

43%

57%

55 | P a g e

FINDINGS BASED ON RETAILERS SURVEY

The following finding based on the survey consists of sample size

respondents distributed in selected areas of Greater Noida

of 300 retailers

1. Major sale of Pepsi-cola like Pepsi,7up,Mirinda,Mounten Dew,Slice 71

%
2. Major sale of Coke like Thumsup,Coca-Cola,Mazza,Sprite,Limca
29%.
3. Retailers
expect
some
more
better
benefits
like
gifts,refrigerator,hordings,service of refrigerator better offer and improve
taste of Pepsi,Dew,7up so they can sale more.
4. Based on survey found that sale of Pepsi is reduced.
5. Based on survey found that sale of dew is increase.
6. This has been observed that majority of the retailers are happy with
delivery at the right time,credit facility and commission provided by the
company.
7. This has been observed the majority of the retailers are not happy with the
service of refrigerator. And not do fast action for the refrigerator problems
.

56 | P a g e

CONSUMER RESPONSE ANALYSIS.

1.Following brand prefer by consumer.

MARKET SHARE

LIMCA
3%

FANTA
2%

PEPSI
14%

MAZZA
10%

SPRITE
5%

DEW
20%

THUMSUP
13%

COKE
13%

SLICCE
10%

NIMOOZ
3%

Source of survey

7UP
3%
MIRINDA
4%

57 | P a g e

Based on the survey respondents prefer to soft drink following.

Based on the survey ,I found that 14% consumer like Pepsi .
Dew :20%
7up :3%
Mirinda 4%
Slice :10%
Nimooz :3%
Coke :13%
Thumsup :13%
Sprite :5%
Fanta :2%
Mazza 10%
Limca :3%

58 | P a g e

Based on the survey respondents are prefer Pepsi-cola and Coca-cola

brands.

Based on survey respondents are prefer to Pepsi-Cola:54%.

Based on servey respondents are prefer to Coco-cola:46%.

MARKET SHARE
PEPSI

COKE

46%
54%

In that particular area consumer more prifer pepsi-cola product compare to coco-cola product.

59 | P a g e

2.Consumption pattern of soft drink.

1.
2.
3.
4.

Daily
Twice a day
Weekly
Occasionally

consumption pattern
DAILY

TWICE

OCCAS.

WEEKLY

38%
45%

12%

5%

Daily :45%
Twice a day :5%
Weekly :38%
Occasionally :12%

45% Consumer like soft drink daily,5% Consumer twice a day,38% Consumer like weekly
and 12% Consumer like soft drink occasionally.

60 | P a g e

3.reasons behind preferring soft drink.

Test
Availability
Refresh ness
Price
Promotion

PRIFERENCE
TASTE

AVAILABILITY

REFRESH NESS

PRICE

PROMOTION

2% 0%
30%

56%
12%

56% of the respondents prefer a particular soft drink because of taste,30% prefer because of it
is refreshing and 12% prefer because of availability and 2% respondents prefer because of
price and promotion are not mind setting.

61 | P a g e

4.mode of advertisemment for Pepsi and Coke.

a)Pepsi
TV Ads/News paper/Hoardings/Internet
b)Coke
TV Ads/News paper/Hoardings /internet

ADVERTISEMENT MODE
TV ADS

2%

6%

NEWS PAPER

HOARDINGS

INTERNET

8%

84%

84% of respondents are convinced with TV adds,as a mode of advertisement.8% with

INTERNET,6% HOARDINGS &2 % by NEWS PAPER are the convenience mode of
advertisement.

62 | P a g e

5. Consumer opinion about Pepsi-cola brand.

a)Excellent

b) Good

c)Moderate

d) Poor

e)Very poor

OPINION
EXCELLENCE

GOOD

MODERATE

POOR

VERY POOR

1%
5%

15%

18%

61%

61% of the respondents has good opinion about Pepsi-cola brands,18% moderate,15%
excellent,5% poor and 1% very poor opinion about Pepsi-Cola brand.

63 | P a g e

6.opinion about sale of Pepsi.

Pepsi a)Increase

b)Reduce

c)Not change

OPINION
INCREASE

40%

REDUCE

NO CHANGE

45%

15%

45% of the respondents are agree with sale and demand of Pepsi increase,40% No change

and 15 % of the respondents are agree with demand and sale of Pepsi-Cola reduce

64 | P a g e

7.Opinion about sale of Coke .

Coke

a)Increase

b)Reduce

c)Not change

OPINION
INCREASE

REDUCE

NO CHANGE

40%

43%

17%

40%of the respondents are agree with sale and demand of Coke increase,17% No change and
43%of the respondents are agree with demand and sale of Coke are reduce.

65 | P a g e

SWOT ANALYSIS OF PEPSICO

Internal

External

Things the company does well.

Things the company does not do well.

Conditions in the external environment

that favor strengths.

Conditions in the external environment

that do not relate to existing strengths or
favor areas of current weakness.

66 | P a g e

Strength

1.Believe on the customer satisfaction.

2.Pepsi has a broader product line and outstanding reputation.
3.Record revenues and increasing market share
4.Number one maker of snacks, such as corn chips and potato chips
5.Great brands, strong distribution, innovative capabilities
6.popular with younger people, wide array of brands
7.has a big share , popular, well know by costumers, higher celebrities for promotion
8.Company has good market share in Greater Noida city.
9.Company has a Brand Equity among Consumers.

Weaknesses-

1- No provision for regular replacement of damage of bottles.

2- Distribution is not proper so we can say not justified.
3- not as popular with older crowd, not associated with key restaurants (i.e. coke / McDonalds',

while Pepsi / Pizza Hut)

67 | P a g e

Opportunities1. water related products, non-soft drinks, energy drinks

2. Increase the coverage areas.
3. Increase market share by improving service
4. Increase the target consumer every year.
5. Company can go for more Monopoly counters.

Threat
1. Distributors are reducing in Varanasi city.
2. Constant competition with coke. Olympic branding from coke.
3. Other drink companies are increasing competition.
4. Decline in market reputation due to ineffectiveness & declaring service.
5. Aggressive marketing strategies of Coke.

68 | P a g e

Pepsico BCG Matrix analysis

Boston Consulting Group (BCG) Matrix is a four celled matrix (a 2 * 2 matrix) developed
by BCG, USA. It is the most renowned corporate portfolio analysis tool. It provides a graphic
representation for an organization to examine different businesses in its portfolio on the
basis of their related market share and industry growth rates.
Stars- Stars represent business units having large market share in a fast growing industry.
They may generate cash but because of fast growing market, stars require huge investments
to maintain their lead. Net cash flow is usually modest.
Cash Cows- Cash Cows represents business units having a large market share in a mature,
slow growing industry. Cash cows require little investment and generate cash that can be
utilized for investment in other business units.
Question Marks- Question marks represent business units having low relative market share
and located in a high growth industry.
Dogs- Dogs represent businesses having weak market shares in low-growth markets. They
neither generate cash nor require huge amount of cash. Due to low market share, these
business units face cost disadvantages.

69 | P a g e

Stars: Pepsi is star product of pepsico. Pepsi having large market share in a fast growing
industry, pepsi cover 14% market share in that particular area.

Cash cows: Dew is cash cows product of pepsico. Dew having little investment and
generate cash that can be utilized for investment in other business units. Dew cover 20%
market share in Greater Noida market .

Question Marks: Aquafina is question marks product of pepsico .Aquafina cover good
market share in Greater Noida market .

Dogs: 7up and Nimooz is dogs product of pepsico . 7up having 3% market share in Greater
Noida market also Nimooz cover 3% market share in Greater Noida market .

70 | P a g e

FINDINGS BASED ON CONSUMER SURVEY

1. Based on the survey 14% Pepsi,20% Dew,3% 7up,4%Mirinda,10%

Slice,3% Nimooz,13% Coke,13% Thumsup,5% Sprite,2% Fanta,10%
Maza,and 3% Limca prefer by the consumer.
2. Based on survey respondents are prefer to Pepsi-Cola:54%.
3. Based on survey respondents are prefer to Coca-Cola:46%.
4. Based on the survey I found that 45% respondents daily use soft
drink,5% twice a day,38 %weekly and 12% consumer prefer soft
drink ocasionally.
5. 56 % of the respondents prefer a particular soft drink because of taste,
30 % prefer because of it is refreshing and 12 % prefer because of
availability and 2 % respondents prefer because of price.promotion
are not mindsetting.
6. 84 % of respondents are convinced with TV Ads as mode of
advertisement,8 % with Internet,6 % Hoardings and 2 % by News
paper are the convenians mode of advertisement.
7. 61 % the respondents has good opinion about Pepsi-Cola brand, 18 %
moderate, 15% excellence,5%poor,and 1% very poo opinion about
Pepsi-Cola brand.
8. 45% of respondents are agree with sale and demand of Pepsi-Cola
increase,40% no chang and 15% of the respondents are agree with
demand and sale of Pepsi-Cola reduce.
9. 40% of the respondents are agree with sale and demand of Coke
increase,17% No change and 43% of the respondents are agree with
demand and sale of Coke are reduce.
10.Based on survey,I found that Pepsi cover more area compare to Coke
.Pepsi Market share in Greater Noida 71%,Coke Market share in
Greater Noida only 29% so according to market share,Greater Noida is
good for us.

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Suggestions
Consumers prefer Pepsibecause of its taste but they expect some more improvement
in.Therefore the company has to improve the taste to satisfy the consumers and finally to
have more sales
Good taste is the major factor,which influence to buy a soft drink.Therefore the company
should try to retain its taste.
Retailer are satisfied with sale of Pepsi but they also expect some better offer and improved
taste.So that they can sell more.
As a major segment of consumer are student /teenagers.Sponsoring them for their educational
assistance like scholarship and prize would sure increase the brand image.
This has been observed that majority of the retailers are happy with delivery at the right
time,credit facility and commission provided by the company.
The company should undertaken social resposibility campaigns like AIDS
awareness,population control,pollution control etc and activities like construction of
hospital,school.
Consumer prefers Pepsi for different occasion and they dont want to change brand.So in
order to retain them the company should maintain quality of the product.

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Conclusion

It is true to any extent that the consumer is in a state of confusion than

comfort.Due to the mind boggling advertising .Strategics used by all the
brands,consumer choice have increased numerously.
Still consumer is the king holds its highest value . Although there is a neck to
neck competition with Coca-Cola, Pepsi had emerged as the strongest brand.
The factors influencing while decision making in consuming soft drink in
Greater Noida are the taste of the product,brand name and advertisements that
influence the consumer attitude to a larger extent.There is greater market
potential for Pepsi soft drink business in Greater Noida city due to the presence
of a larger population of college students in the city At present Pepsi brands
especially, Mounten Dew soft drink have a greatermarket share in Greater
Noida city when compared to the Coke soft drink among the brands.
Thus report come to a point that since the Greater Noida city is potential market
for Pepsi soft drink so company must concentrate on future market by improved
taste.

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COMPETITION BETWEEN PEPSI VS COKE

Name..
Occupation.Place
1.Do you prefer soft drink?
Yes

No (

2.Which brand do you prefer among the following brands?

a)Pepsi

g) Coke

b)Dew

h) Thumsup

c) 7up

i) Sprite

d) Mirinda

j) Fanta

e)Slice

k) Maza

f)7upnimooz

l) Limca

3.How often do you have a soft drink?

Daily
Weekly (

)
)

Twice

Occasionally (

)
)

4.Reasons behind preferring (Pepsi/coke)?

a)Taste
c)Refresh ness
e)Promotion

b) Availability
d) Price

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5.Which mode of advertisement is more convincing and

setting for the following brand?
a)Pepsi
TV Ads/News paper/Hoardings/Internet
b)Coke
TV Ads/News paper/Hoardings /internet
6.Your opinion about Pepsi cola brand?
a)Excellent
c)Moderate
e)Very poor

b) Good
d) Poor

7.What do you think about sale of?

Pepsi a)Increase
Coke a)Increase

b)Reduce
b)Reduce

c)Not change
c)Not change

8.Any suggestion for Pepsi?

Date .
Thanks

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Bibliography

www.google.com
www.pepsicoindia.co.in
http://en.wikipedia.org/wiki/PepsiCo
http://www.pepsico.com
http://en.wikipedia.org/wiki/Indra_Nooyi