Questionnaire on Marketing Mix, market share, market standing and customer satisfaction

of the Product ________________________ of _______________ Company

Date of survey:
I.

Which product you do use for the purpose?

II.

Product - Please rate the product features, which influenced you to buy the product in scale
of 1 to 5
SD D N A SA
(1) (2) (3) (4) (5)
1)
2)
3)
4)
5)
6)

Quality product
Brand name
Trust value
Convenience in using
Security features
Safety features

Do you recommend any product features to be added? ---------------------------------III.

Price feature - Please rate the following features in a scale of 1 to 5

SD D N A SA
(1) (2) (3) (4) (5)
1)
2)
3)
4)

IV.

Price is very competitive to other products

Price is matching with the features and values offered by the product
Price is lower compared to competitor products
Due to the offers of the company for buying the product
Promotion - Please rate the following features in a scale of 1 to 5
SD D N A SA
(1) (2) (3) (4) (5)

1)
2)
3)
4)
5)
V.

Have you noticed the advertisement of the product recently?

Are you well aware about the product through its advertisement?
Do the sales promotion activities influence your purchasing decision?
Do you seek the opinion of your friends and colleagues, before buying the product?
Do you think that the company is promoting its product through proper advertisement?
Place - Please rate the following in a scale of 1 to 5
SD D N A SA
(1) (2) (3) (4) (5)

1) Is the product readily available in your nearby store or show room?

2) If the product is not readily available in your local store, would you buy another similar
product?
VI.

Customer Satisfaction (NPS) How do you rate and recommend the product to your friends
and colleagues on a rating of 1 to 10 (10 being highest)
What are the improvements required (if rating is 1 to 5)
__________________________________________________
__________________________________________________
What are your reasons for high satisfaction (if rating is 8, 9 or 10)
_____________________________________________________
_____________________________________________________

VII.

Customer demographics:
Name:
e-mail:
Contact number:
Age range: 20 to 30, 31 to 40, 40 to 50, 50 to 60, above 60
Qualification:
Occupation:
Hypotheses to test, as a part of data analysis This should be covered in the presentation and
report:
1) Product characteristics have a strong positive influence on the consumers in buying the
product
2) Price characteristics have a strong positive influence on the consumers in buying the product
3) Promotional characteristics have a strong positive influence on the consumers in buying the
product
4) Place characteristics have a strong positive influence on the consumers in buying the product
Calculate the weighted average score in % for each of the features, and summarize it for each of
the Ps, by taking simple average
.
H0: Mean % score of the sample for the characteristics = 70%
H1: Mean > 70%
When the Population is not known (for large sample, n > 30), we use S.D of the sample (S) as
an estimate of the population S.D ),
Where S2 = fi (xi mean)2 / (N -1) [ if (N-1) is chosen to make it unbiased estimator ]

S2 = [(fixi2 / (N-1) ] - Mean 2

Both Mean and S.D value also to be converted into %. That is, (S / 5) * 100

s
n

Z-Value from Standard Normal Distribution Table at 5% level is 1.96 (for two sided test) and
1.645 (for one sided test)
If Z-calculated < Z-value from Table (at 5% significance level), then H0 is accepted, otherwise
H1 is accepted