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Proton (automobile)
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Proton Holdings Berhad
The Proton Company logo
Type Public (Bursa Malaysia: Proton)
Industry Automotive
Founded May 7, 1983
Headquarters Shah Alam, Selangor
Malaysia
Key people Mohd Khamil Bin Jamil (Executive Chairman)
Products Car, Automotive Parts
Employees 12,000
Subsidiaries Lotus Cars
Website www.proton.com
Proton Holdings Berhad (stylized PROTON) is a Malaysian
automobile manufacturer. It is headquartered in Shah Alam, Selangor
and operates an additional manufacturing plant in Tanjung Malim,
Perak. The company was established in 1983 as the sole national car
company until the advent of Perodua in 1993. Proton is a Malay
acronym for Perusahaan Otomobil Nasional Sendirian Berhad.
(English: National Automobile Company Private Limited).

Proton was largely a manufacturer of badge engineered vehicles from

Mitsubishi Motors between 1985 and the early 2000s. The company
has since produced several indigenously designed models and
operates in at least 26 countries today, of which the majority are in
Asia. Proton was formerly owned by Khazanah Nasional, the
investment holding arm of the government of Malaysia. In January
2012, it was taken over by DRB-HICOM, a Malaysian conglomerate
in a transaction amounting RM1.2 billion.
Proton, predominantly reliant on its domestic market is currently
undergoing structural and internal changes, as evident in the
appointment of a new owner, partner, Chairman and the launch of
various new and upcoming models in an effort to gain an international
presence and increase profitability.
Contents
1 History
1.1 1980s
1.2 1990s
1.3 2000s
1.4 2010s
2 Vehicle line-up
3 Logo and branding
4 Domestic sales
5 Global operations
6 Partnerships
6.1 Mitsubishi
6.2 Citron
6.3 Youngman

6.4 Honda
7 Motorsport
7.1 1980s and 1990s
7.2 2000s
7.3 2010s
7.3.1 Asia-Pacific Rally Championship
7.3.2 Intercontinental Rally Challenge
7.3.3 British Touring Car Championship
8 References
9 External links
History
1980s
The original Proton Saga. More than 1.2 million units were sold
between 1985 and 2008.[1]
The concept of a National Car was first conceived in 1979 by Tun Dr.
Mahathir bin Mohamad, the former Prime Minister of Malaysia with
the goal of enhancing Malaysian industry.[2] The National Car Project
was approved by the Cabinet in 1982, leading to the official founding
of Proton on 7 May 1983. The company was initially wholly owned by
the government of Malaysia through Khazanah Nasional and was
headed by its founder, Dr. Mahathir. Proton approached Mitsubishi
Motors between 1983 and 1984 and brokered a joint venture between
both companies for the production of the first Malaysian car. The
result of the collaboration was the Proton Saga, which launched on 9
July 1985.[3] It was based on the second generation 1983 Mitsubishi
Lancer Fiore 4-door saloon and powered by a 1.3-litre Mitsubishi
Orion 4G13 engine. The first Proton Saga to roll off the production
line in Shah Alam is preserved in the Muzium Negara as a symbol of

the beginning of the Malaysian automotive industry. Sales of the new

Saga outstripped supply and Proton struggled to meet the growing
demand, but by mid-1986 it had captured a 64% majority domestic
market share in the Below 1600cc segment.[4] Later in October 1987,
a hatchback variant called the Proton Saga Aeroback was launched
and featured a more powerful 1.5L Mitsubishi 4G15 engine and a
redesigned rear-end. Proton entered the United Kingdom in March
1989 with the Saga saloon and hatchback duo, where the Malaysian
company set the record for the Fastest Selling Make of New Car Ever
to Enter the United Kingdom.[5] Nonetheless, Proton did experience
an overall decline in sales during the late 1980s as a result of the
corresponding worldwide economic recession, in addition to the lack
of sufficient technical expertise in Proton's management of that
period.[6] Consequently, Kenji Iwabuchi, a former Mitsubishi Motors
executive was appointed as the Managing Director of Proton in 1988.
[7] The decade that followed subsequently witnessed significant
developments and milestones in Proton's history, both domestically
and globally.
1990s
Proton Wira saloon. Over 952,216 units were sold in more than 65
countries.[8]
On 15 August 1992, the Proton Saga Iswara was launched. It shares
the older Mitsubishi platform used in the original Proton Saga, but its
exterior and interior styling are unique to Proton. The Saga Iswara
was widely used as taxicabs in Malaysia during the 1990s and 2000s,
and many continue in service to the present day. 21 May 1993
witnessed the introduction of the Proton Wira, a car which was better
equipped and larger than both the Saga and Saga Iswara. The Wira
is based on the fourth-generation 1991 Mitsubishi Lancer and was
sold in a four-door saloon guise at launch. The Proton Wira Aeroback,
a five-door hatchback variant featuring a Proton-designed rear-end
joined the range in 1994. Both the Wira saloon and hatchback shared
six different engines by 1996, all of which were sourced from
Mitsubishi Motors. The engines included the tried and tested 4G13
1.3L and 4G15 1.5L carried over from the Proton Saga, the newer

4G92 1.6L, 4G93 SOHC and DOHC 1.8L and the 4D68 2.0L diesel.
The Wira was the first Proton car to be produced in both right-hand
drive (RHD) and left-hand drive (LHD) configurations, and remains
the only Proton car made available with a diesel engine.[9] In 1995,
Proton launched the three-door Proton Satria hatchback and the twodoor Proton Putra coup, both of which are based on the Wira
platform and powered by the same range of Mitsubishi engines
offered in the Wira, with the exception of the 2.0L diesel. The Proton
Wira saloon and hatchback as well as the Proton Satria and Putra
were aggressively exported and marketed across the European
Union and Middle East during the 1990s. The Proton Perdana, a
premium D-segment saloon was also launched in 1995 for sale
exclusively in the Malaysian market. It is based on the seventh
generation 1992 Mitsubishi Eterna and was initially fitted with
Mitsubishi's 4G63 2.0-litre l4 engine, but was offered with the superior
177bhp 6A12 DOHC 2.0L V6 engine after 1999. The Perdana
remains the only D-segment, V6 powered car to be commercially
produced by Proton. A Citron AX-based 1.1-litre five-door supermini
called the Proton Tiara debuted in 1996. It was the result of a joint
venture between Proton and PSA Peugeot Citron, a collaboration
which was later abandoned after the death of Proton's then CEO, Tan
Sri Yahaya Ahmad in 1997.
Proton Satria GTi
On 30 October 1996, Proton acquired an 80% stake in Lotus Group
International Limited, valued at 51 million.[10] The controlling
interest was purchased from A.C.B.N. Holdings S.A. of Luxembourg,
a company controlled by Italian businessman Romano Artioli, then
also the owner of Bugatti. Proton's stake in Lotus was later increased
to 100% in 2003.[11] The acquisition of Lotus witnessed the
involvement of the British company in the development of suspension
and handling elements of all Proton cars launched since 1996. The
Proton Satria GTi, widely regarded as the best Malaysian car ever
produced owes much of its success to Lotus' contributions.[12]
2000s

Proton Waja
The Proton Waja, the company's first indigenously designed model
was launched in August 2000. It set in stone Proton's new direction in
business and marked the end of Proton's extensive reliance on other
automobile manufacturers for vehicle platforms and parts. However,
the Waja lagged behind its main competitors and failed to gain the
support of customers in the domestic market. The Waja also marked
the downfall of the Proton marque, and inadvertently lead to the rise
of Perodua, the second Malaysian vehicle manufacturer. In 2002,
Proton introduced the Jumbuck, a ute based on the Proton Wira
platform and thus far the only Proton model to enjoy significantly
more popularity in its export markets (specifically Australia) than
domestically. The Proton Gen-2 was launched in late 2004, where it
became the first Proton car to be equipped with the Malaysian-made
CamPro engine.
The advanced RM1.8 billion (USD$580 million) Proton Tanjung Malim
manufacturing plant in the Malaysian state of Perak commenced
operation in November 2003.[13] The new plant was initially projected
for an August 1998 opening, but was deferred due to the 1997 Asian
Financial Crisis.[14] However, it was revived in 2001 and completed
in late 2003 instead.[15][16] The new 1,280 acre plant was also
developed as part of the Proton City project, which would span 4,000
acres of land in Tanjung Malim and consist of residential, commercial,
institutional, industrial and recreational areas.[17] The plant has an
annual production capacity of 150,000 vehicles, but could be
expanded to 1 million units in the future. The Proton Tanjung Malim
plant complements the original Proton plant in operation since 1985,
located in Shah Alam, Selangor.[18] Despite a combined production
capacity of around 350,000 units, both plants are underutilized with
just 52,235 and 114,645 units produced at the Tanjung Malim and
Shah Alam plants in 2011 respectively.[17]
On 7 July 2004, Proton purchased a 57.57% stake in MV Agusta
S.p.A of Italy, valued at 70 million. Proton failed to reverse the
misfortunes of MV Agusta and finally sold the marque to Gevi S.p.A in

December 2005 for 1, with Gevi assuming the 139.44 million debt
carried over from MV Agusta.[19]
Proton Persona
Proton Saga (second generation), the company's flagship car.
Proton Exora
The latter half of the 2000s marked Proton's comeback in the
domestic market, which was then dominated by newer and better
Toyota-based models from Perodua. On 15 August 2007, Proton
launched the Persona saloon, the long overdue replacement for the
best selling Proton Wira saloon. The Persona was based on an
extended version of the 2004 Proton Gen-2 hatchback platform and
shared most of its external appearance, albeit priced around
RM10,000 less with large overall improvements in terms of
ergonomics and functionality.[20] Despite the similarities with the
Gen-2, the Persona was an instant hit in Malaysia, with 19,840 units
sold in the first three months following its launch.[21] The much
anticipated second generation Proton Saga was launched on 18
January 2008.[22] Previously, the first generation Proton Saga was
Proton's first and most successful model, having a 23-year long
lifespan, the longest of all Proton models to date. The new Saga
maintained its legacy, and turned out to be a great sales success for
Proton with over 23,000 bookings in under two weeks since launch.
[23] It is consistently ranked as Proton's bestselling product in terms
of annual sales volume, placing 3rd in 2008, and 2nd between 2009
and 2012 in the Malaysian market, beaten only by its arch rival, the
Perodua MyVi.[24][25][26] Proton made history again when it
introduced the Exora, Malaysia's first 7-seater MPV on 15 April 2009.
[27] It was based on Proton's next generation P2 platform and
satisfied the demand for budget 7-seaters in the domestic market,
previously monopolized by the Toyota Avanza and Nissan Grand
Livina. It has since been consistently positioned in the Top 10
bestselling vehicles in Malaysia.[24][25][26] The Proton Exora,
together with the Persona and Saga marked the rise of a new Proton

after almost a decade of declining sales and loss in its domestic

market.
2010s
Proton Inspira
In December 2008, Proton resumed product collaboration with
Mitsubishi Motors Corporation.[28] Under the agreement, Proton
gained the rights to rebadge the 2007 Mitsubishi Lancer to be sold
exclusively in the Malaysian market. The result of the collaboration
was the Proton Inspira, which launched on 10 November 2010. It also
marked a return to closer ties between Proton and Mitsubishi, the
Japanese company which was instrumental in Proton's foundation in
the 1980s.[29] Proton showcased the EMAS concept hybrid city cars
at the 2010 Geneva Motor Show.[30] They were designed by
Italdesign Giugiaro and related to the Lotus Ethos, a similar concept
car from Proton's British subsidiary.
Proton Prev
The long-awaited turbocharged inline-four petrol engine from Proton
was revealed at the 2010 Kuala Lumpur International Motor Show.
[31] Officially known as the 1.6L CamPro CFE, it is capable of
producing power and torque figures of 138 bhp (103 kW) at 5,000
rpm and 205 Nm at 2,000-4,000 rpm respectively, comparable to a
2.0L naturally aspirated engine, while achieving better fuel efficiency
and reduced greenhouse emissions.[32]
In January 2012, Proton was acquired by DRB-HICOM, a Malaysian
conglomerate in a transaction between Khazanah Nasional and DRBHICOM which totaled RM1.2 billion.[33] The Proton Prev, the
company's latest saloon car was unveiled on 16 April 2012.[34][35] It
became the first Proton car, and to an extent, the first Malaysian car
to be awarded the full 5-star safety rating in the Australasian New Car
Assessment Program (ANCAP) of Australia and New Zealand.[36] In
December 2012, Proton acquired all of Petronas' engine technologies
in addition to associated technology patents at a cost of RM63
million.[37] The deal encompassed a family of naturally aspirated and

turbocharged 1.8, 2.0 and 2.2 litre engines to complement Proton's

own CamPro 1.3L N/A, 1.6L N/A and 1.6L turbo engines. On 17
August 2013, Proton launched the Suprima S, the hatchback
complement to the Prev saloon.[38] It became the second 5-star
ANCAP rated Proton and the first to offer extensive standard safety
features in its domestic market.
Vehicle line-up
[show]
v
t
e
Proton automobile timeline, 1985present
Logo and branding
Current global logo.
Former Malaysian Domestic Market (MDM) Proton logo.
The Proton logo in 1983 was a dark blue shield which encompassed
a yellow crescent positioned below a yellow fourteen-pointed star, in
reference to the Malaysian flag and coat of arms.[39] However, this
emblem was only used for Proton cars which were sold domestically.
Proton cars exported to other markets received different badge
designs. In 2000, the new Proton logo was used on the Proton Waja
which launched in that year.[39] It featured a stylized yellow tiger
head on a green roundel embossed upon a dark blue shield, with the
Proton name in yellow capital letters in Frutiger font. The standard
text representation of the Proton name was also changed from the
lowercase italic text "proton" to the uppercase "PROTON". All Proton
cars manufactured after 2000 carried the new badge, both in the
domestic and export markets. The current Proton logo, which was in
use since 2008 with the introduction of the second generation Proton

Saga is identical to the 2000 badge, but manufactured in a two-tone,

silver and black design instead.[39]
Domestic sales
Proton automobile sales in Malaysia between 2002 and 2012.
The first Proton, the Saga saloon launched in July 1985 amid positive
reception, but poor sales due to Proton's inability to meet the high
demand.[4] However, Proton later captured a 47% Malaysian market
share in the following year, with 24,148 cars sold. The company's
market share later grew to 65% in 1987; 85% in the Under 1,600cc
segment.[40] Proton maintained a majority market share in the
following years, which peaked in 1993 at 74% with over 94,100 units
sold.[41] Automobile sales in Malaysia plunged from 404,000 units in
1997 to 163,851 in 1998 due to the 1997 Asian Financial Crisis.[42]
Proton's revenue and profits were severely affected, but a majority
market share was still maintained into the early 2000s.[43]
The mid-2000s witnessed a sharp decline in Proton's revenues and
sales. In 2006, Proton's market share was 32%, down from 40% in
2005.[44] Proton lost its majority domestic market share for the first
time in 20 years to Perodua, the second Malaysian automobile
manufacturer. Factors which contributed to the fall of Proton included
the revision of the National Automotive Policy (NAP), Proton's newer
indigenously designed models (i.e. the Proton Waja, Gen-2 and
Savvy) which were poorly designed and manufactured compared to
the former Mitsubishi-based Protons and stronger competitors,
specifically Perodua with their best-selling Myvi which launched in
2005.[45] Both Proton's total sales volume and market share failed to
recover to its pre-2002 figures and Perodua remained the domestic
market leader from 2006 onwards.
Sales of Proton cars grew at a stable rate in the latter half of the
2000s and in the early 2010s. The company briefly regained the topspot from Perodua in June 2009, after the introduction of the Proton
Exora MPV.[46] Proton also matched Perodua's market share in the
first quarter of 2011.[47] Factors which contributed to the rise of
Proton were well-designed cars which catered to the needs of the

domestic market (i.e. the Proton Persona, second generation Saga

and Exora) in addition to better management of the company under
the then Managing Director, Syed Zainal Abidin. However, despite the
improvements made between 2007 and 2012 in addition to improved
overall sales, Proton's Malaysian market share continued to
decrease. In 2011, the company had a 26.4% (158,657 units) share
which plummeted further to 22.5% (141,121 units) in 2012.[48] In
comparison, Perodua retained a majority market share of 30.1%
(189,137 units) in 2012, with Toyota maintaining its third place at a
16.8% share with 105,151 units sold.
Proton's decline in market share has stabilized as of 2013. In the first
half of this year, Proton sold 64,782 cars, representing 20.7% of the
market share.[49] Perodua and Toyota sold 96,873 and 43,747 units
with 30.9% and 14.0% market shares respectively. In July 2013,
Proton sold around 16,600 cars, which accounted for 25% in market
share during that specific month.[50] Perodua on the other hand sold
19,200 or 2,600 more cars than Proton in July 2013. The rise in
Proton's sales were attributed to the launch of the Proton Saga SV, a
cheaper variant of the second best-selling car in Malaysia.
Another factor which continues to play a significant role in the sales of
Proton cars is the National Automotive Policy (NAP), enforced by the
Malaysian Government since March 2006 in the interests of Proton,
Perodua and other vehicles produced in Malaysia.[51] Under the
NAP, imported vehicles are subjected to varying degrees of import
duties depending on the vehicle's origin of manufacture and engine
displacement. Vehicles imported from members of the ASEAN such
as Thailand and Indonesia are subject to the least import duties,
whereas those from Europe suffer the worst.[51] However, imported
hybrid vehicles and cars purchased in duty-free Langkawi are
exempted from the import duties. The NAP ensures the survival of
Proton and other Malaysian-made vehicles under a biased playing
field in the Malaysian market. Nonetheless, the import duties of the
NAP have been progressively revised and reduced in line with the
eventual liberation of the market. In March 2013, the Ministry of
International Trade and Industry (Malaysia) announced that vehicles
manufactured in Australia and Japan will face a gradual reduction of

import duties in stages to zero by 2016.[52] Proton however

responded positively to the announcement, citing their recent positive
developments such as the 5-star ANCAP safety recognition of the
Proton Prev as part of their commitment to progress.[53]
Global operations
Countries with Proton cars.
In red - Malaysia
In blue - Current markets
In green - Former markets
In yellow - Special markets
Annual export of Proton cars between 1986 and 2009
Proton relies primarily on its domestic market for the majority of its
sales and revenues. Nonetheless, small volumes of Proton cars are
also exported to various other countries in Asia, in addition to the
United Kingdom and Australia. The company previously held a far
larger global sales network in the 1990s, spanning all six continents
and over 70 countries, but intends to regain a global foothold with
500,000 annual sales by 2018.[54][55]
Proton first ventured into export markets in December 1986, a year
and a half after the launch of the company's first car, the Saga.[56] It
was only sold in right-hand drive markets like New Zealand, the
United Kingdom and Singapore because left-hand drive variants were
not produced. Proton attempted to enter the American market in
November 1988, but failed to meet strict U.S. automotive regulations.
[57] However, the Proton Wira, which launched in 1993 became the
company's first car to be produced in both left and right-hand drive
configurations, paving the way for Proton's entry into Continental
Europe in October 1994 and other markets in the Middle East and
Latin America.[9][58][59] The company's global sales network peaked
between 1994 and the early 2000s, but has since dwindled to around
25 countries as of the 2010s. Proton also commissioned CKD plants

in Iran, Indonesia, The Philippines and Vietnam in the past, but only
maintains a single plant in China as of the 2010s.
A Proton Impian police car belonging to the Humberside Police,
United Kingdom.
A Proton Wira taxi in Pyongyang, North Korea. The Malaysian
government has gifted Proton cars to other, less developed countries
as a sign of goodwill and diplomacy.
Proton cumulative sales volume in selected markets
Country Cars sold Time frame
Malaysia Malaysia 3,500,000 + Jul 1985 - 2012[60]
United Kingdom United Kingdom 151,421 Mar 1989 - 2012[61][62]
[63]
China China 85,922 Jan 2010 - 2012[64]
Australia Australia 32,936 May 1995 - 2012[65][66][62][67]
Singapore Singapore 23,950 Oct 1989 - 2012[62][68]
Thailand Thailand 19,188 Dec 2007 - 2012[69][62]
Germany Germany 15,479 Mar 1995 - Sep 1999[59][70]
Proton exported 164,153 cars between December 1986 and
December 1997.[71] The United Kingdom is by far the company's
most successful export market in terms of cumulative sales volume,
and at one point Proton set the record for Fastest Selling Make of
New Car Ever to Enter the United Kingdom.[5] In 1992, the Saga was
ranked among the Top 20 best-selling cars in the U.K., outselling its
primary competitors from Hyundai and SEAT.[72][73] However, sales
in the U.K. has since stagnated, with just 208 Protons sold in 2012.
[63] Proton cars were once popular in Singapore, at one time the
company's second-largest export destination despite its relatively
small market size.[74] Additionally, sales were also modest in
Germany and Belgium during the late 90s, prior to Proton's

withdrawal from Continental Europe.[75] As of the 2010s, the Chinese

market has become the largest contributor to Proton's export
revenues. Although Proton cars sold in China carry different names
and badges under the local Youngman EuropeStar brand, Proton
nonetheless receives royalties for the use of their platforms and
CamPro engines.[76]
Proton Cars U.K. is currently mounting a huge comeback with the
launch of more than three new models (Prev, Suprima S, Exora &
GSC) between Q4 2013 and Q1 2014.[77][55] Proton also has
intentions to return to Latin America, and following the ratification of
the Malaysia-Chile Free Trade Agreement, the company may mark a
return to Chile by 2013 with the new Prev and Exora models after
their withdrawal in the early 2000s.[78][79]
Partnerships
Mitsubishi
Both Mitsubishi Motors Corporation (MMC) and Mitsubishi
Corporation (MC) were instrumental in the foundation of Proton. The
large majority of vehicle platforms, engines, parts and technical
expertise were once sourced from Mitsubishi Motors. Additionally, the
Managing Director of Proton between 1988 and 1993 was Kenji
Iwabuchi, a former Mitsubishi Motors executive.[7] Proton's staff were
also trained by Mitsubishi in Japan as part of a bilateral agreement.
Management of Proton was gradually assumed by Malaysians in the
1990s.[6] All Proton cars launched between 1985 and 2000 with the
exception of the Proton Tiara were based on Mitsubishi vehicles.
Proton began producing indigenously designed models after 2000,
but resumed product collaboration with Mitsubishi Motors Corporation
in 2008.[28] The result of the renewed collaboration is the Proton
Inspira, a rebadged 2007 Mitsubishi Lancer for sale exclusively in the
Malaysian market. It marked a return to closer ties between Proton
and Mitsubishi.[29]
Both Mitsubishi Motors Corporation (MMC) and Mitsubishi
Corporation (MC) formerly held a minority 30% joint stake in Proton,
while a majority 70% stake was held by the Heavy Industries

Corporation of Malaysia (HICOM).[80] The Mitsubishi joint stake was

later reduced to 15.86%, or 7.93% each for MMC and MC
respectively until it was fully sold to Khazanah Nasional in January
2005.[81] Mitsubishi Motors, Japan's sole unprofitable carmaker of
that period sold its 7.93% Proton stake earlier in March 2004 in an
effort to reduce its 1.14 trillion (USD$11 billion) debt.[81] The sale of
Mitsubishi's joint stake in Proton marked the end of its 22-year
investment in Proton. Nonetheless, the Proton Inspira currently
serves as a symbol of the strong historical relationship between
Proton and Mitsubishi Motors, or to a larger extent Malaysia and
Japan.
Citron
In 1994, French automobile manufacturer Citron announced plans
for the production of diesel powered cars in Malaysia under a joint
venture with Proton.[82] Proton's then CEO, Tan Sri Yahaya Ahmad
also advocated an alliance with PSA Peugeot Citron for the purpose
of technology transfer. Negotiations dragged on until 1995, but finally
materialized in 1996 with the launch of the Proton Tiara.[83] It was
based on the Citron AX and powered by a 1.1L Citron l4 petrol
engine, in contrast to the initial plans for a diesel option. The joint
venture between Proton and Citron stagnated after the death of
Yahaya Ahmad in a helicopter crash the following year. The Proton
Tiara itself failed to compete against its rivals from Perodua and
production ended in 2000, just 4 years after its launch.
Youngman
Youngman Europestar RCR, a rebadged Proton Gen-2 in China.
Proton entered the People's Republic of China in 2007 under a
strategic joint venture with China Youngman Automobile Group Co.,
Ltd.. The agreement involved a minimum of 30,000 Proton Gen-2
CBU units which were rebadged in China under Youngman's
Europestar marque.[84][85] In 2008, the Proton Persona became the
second model to be sold under the Europestar brand.[86] Both
models received unique parts and facelifts from Youngman between
2007 and 2013. The most recent facelifts of the Europestar L3 GT 5-

door (Proton Gen-2) and Europestar L3 GT 4-door (Proton Persona)

offer new front bumpers, unique grilles and mirror-mounted turn
signals on the exterior, in addition to a redesigned climate control
cluster and leather upholstery on the interior.[87][88][89]
Youngman unveiled the Europestar L5 hatchback and saloon models
at the 2011 Shanghai Motorshow. The exterior design and interior
equipment are indigenous to Youngman, but both cars are based on
an extended Proton Gen-2 platform (2,670mm, 70mm longer than the
original) and powered by Proton's CamPro CPS 1.6 litre engine.[90]
The Europestar T5 was previewed on 23 April 2012, a SUV designed
by Lotus and Youngman and based on the Proton Gen-2 platform.[91]
It was scheduled for a late 2012 launch but as of early 2013, remains
in the conceptual stage of development.
Honda
Further information: Proton Perdana Replacement Model (PRM)
On 29 October 2012, Proton entered a collaboration with Honda
Motor Company, Ltd.[92] Both companies have agreed to explore
collaboration opportunities in the areas of technology enhancement,
new product line up and the sharing of vehicle platforms and facilities.
[93]
A year later in November 2013, it was revealed that the PRM would
be based on the North American eighth generation Honda Accord.[94]
The PRM will launch in two phases, the first in mid-December for sale
exclusively to the Malaysian government and the second within the
next 2 years for the Malaysian Domestic Market.[95] Around 3,000
units of the PRM will be produced initially to replace the ageing
Proton Perdana V6 fleet in use by the federal government.[55]
Motorsport
1980s and 1990s
Proton has a significant historical presence in motorsports. In the late
1980s, an alliance consisting of Proton, Malaysian oil and gas
company Petronas, Mitsubishi Motors of Japan and distributor of

Proton cars, Edaran Otomobil Nasional (EON) led to the formation of

the Petronas EON Racing Team (PERT).[96] The team focused
primarily on rally racing and has been in motorsports as early as
1987.[97] PERT won the 1989 Shell Malaysia Rally with Proton Saga
rally cars which were prepared by Mitsubishi's Ralliart division,
featuring powerful 150 bhp engines as part of its rally specifications.
[98] PERT won several other international rallies including the 1991
Rally of Thailand, 1993 Dubai International Rally and the Rallye Ng
Philipinas in 1995, 1996 and 1997 respectively.[96][99]
2000s
Proton's presence in international motorsports peaked when the
Petronas EON Racing Team won the 2002 Production World Rally
Championship with veteran Malaysian rally driver Karamjit Singh in a
Proton PERT, a rebadged Mitsubishi Lancer Evolution.[96][100] The
Proton-Karamjit duo also won the 2001, 2002 and 2004 Asia-Pacific
Rally Championship titles.[101][102][103]
In 2003, the Proton Motorsports Division, also known as
Race.Rally.Research., R3 was established.[96] R3 assumed the
responsibility of Proton's motorsports endeavors, previously held by
Ralliart of Mitsubishi Motors. The first model to benefit from R3
engineering was the Proton Satria R3 which launched in late 2004
with a limited run of 150 units.
2010s
Asia-Pacific Rally Championship
Alister McRae in his Proton Satria Neo S2000 at Rally Hokkaido
during the 2010 APRC season.
Proton re-entered the Asia-Pacific Rally Championship (APRC) in
2010, an international rally championship organized by the FIA
encompassing rounds in Asia and Oceania. Proton had previously
participated in the APRC, but withdrew in 2005 due to financial
problems. The company competes under the official team name of
Proton Motorsports with former WRC drivers Chris Atkinson and

Alister McRae from Australia and Scotland respectively in a pair of

Proton Satria Neo S2000 rally cars. The new Satria Neo S2000
replaced the Proton PERT as Proton's premier rally car, and was
prepared by British-based Mellors Elliot Motorsport (MEM) in
accordance to FIA Super 2000 specifications.[104] The cars cost over
RM1 million each and are equipped with 280 bhp (271Nm) 2.0 litre
engines paired to 4WD drivetrains.[105] Despite facing technical
problems and stiff competition from the superior Mitsubishi Lancer
Evolution and Subaru Impreza rally cars, Proton drivers McRae and
Atkinson placed 3rd and 5th respectively in the 2010 APRC season.
2011 Proton Satria Neo CUSCO Edition in Japan.
The following year, Malaysian rally veteran Karamjit Singh rejoined
the APRC after a 6-year absence under the Proton R3 Cusco Rally
Team in a Group N 2WD CUSCO Japan-tuned 1.6L CamPro 145 hp
(170Nm) version of the Satria Neo.[106] Japanese rally driver Akira
Bamba also contested in the 2011 APRC season in another Satria
Neo CUSCO. The 2011 season concluded with a one-two Proton
Motorsports victory with drivers McRae and Atkinson in their Satria
Neo S2000s. Karamjit placed 1st in the 2WD category and 7th overall
in the championship, ahead of Bamba who placed 9th overall.[107]
The 2012 APRC season witnessed Chris Atkinson's departure from
Proton Motorsports after two years of racing history with the team.
Atkinson joined Indian Team MRF instead where he piloted a koda
Fabia S2000 alongside Indian rally veteran Gaurav Gill. The vacant
slot in Proton Motorsports was filled by Swedish racer Per-Gunnar
Andersson who also raced for Proton in the Intercontinental Rally
Challenge. Additionally, Proton R3 Cusco added a third driver,
Malaysian Kenneth Koh, whereas Dreams India driver Sanjay Takle
participated in another 2WD Satria Neo. The 2012 season ended with
a Team MRF victory, with Atkinson and Gaurav placing first and fourth
respectively in their S2000 kodas.[108] Proton Motorsports driver
McRae clinched second, but Andersson placed a lowly seventh
overall with the S2000 Satria Neos.[108] Proton R3 Cusco racers
Karamjit, Bamba and Kenneth placed fifth, sixth and eight
respectively and Dreams India's Sanjay placed ninth overall.[108]

Intercontinental Rally Challenge

Proton entered into the Intercontinental Rally Challenge 2009 with the
Proton Satria Neo Super 2000. Their best result in IRC is Alister
McRae finish 2nd place at 2009 Rally Scotland. Drivers in 2009 were
Karamjit Singh, Guy Wilks, Bryan Bouffier and Alister McRae scoring
13 points. In 2010 Proton team had many retirements and did not
score a single point. Drivers for 2010 were Alister McRae, Chris
Atkinson, Niall McShea, Keith Cronin, Gilles Panizzi and privateer
with factory support, Tom Cave. Best result of 2010 season was 22nd
place of Gilles Panizzi at 2010 Rallye Sanremo, although it was the
only finish of Proton Satria Neo S2000 in this season.
British Touring Car Championship
The BTC-T Proton Impian of Team Petronas Syntium Proton at
Knockhill Circuit, Scotland.
The British Touring Car Championship (BTCC) is a touring car racing
series held each year in the United Kingdom. Proton formerly
participated in the BTCC between 2002 and 2004 under the official
team name, Petronas Syntium Proton (Team PSP). The team in the
2002 and 2003 BTCC seasons was headed by Scottish and English
drivers David Leslie and Phil Bennett respectively in two heavily
modified BTC-T Proton Impian touring cars.[109] Both drivers were
succeeded by South African Shaun Watson-Smith and Malaysian
Fariqe Hairuman in the 2004 season.[110] Team PSP proved largely
unsuccessful in the BTCC with just 2 wins out of a grand total of 95
races and finally withdrew altogether after the conclusion of the 2004
season.
Daniel Welch's NGTC Proton Persona at the 2012 BTCC Brands
Hatch GP, England.
In 2011, U.K.-based Welch Motorsport contested in the BTCC in a
Proton Persona NGTC, driven by Daniel Welch.[111] Welch
Motorsport competes independently and is not officially tied to Proton,
but nonetheless indirectly supported by Proton U.K.[112] The team
made its debut in the second-half of the 2011 BTCC season and

managed to score a point in the final race at the Silverstone Circuit,

placing 22nd overall in the tournament. In comparison, 2011 Drivers'
Champion Matt Neal of Honda Racing Team scored 257 points.
Welch Motorsport's performance improved significantly in the 2012
BTCC season. Daniel Welch had his best ever race at Oulton Park,
where he finished sixth in race one and subsequently held off
defending champion Matt Neal to claim fourth position in race two.
Welch Motorsport placed 15th overall with 79 points in the 2012
season, with 2012 Drivers' Champion Gordon Shedden scoring 408
points in comparison.
Welch Motorsport expanded to a two car team in the 2013 BTCC
season. The Proton Persona NGTC returns in the hands of Daniel
Welch, whereas the second car is a Super 2000 Mk 2 Ford Focus
driven by David Nye.
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