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UNIVERSIDADE DE SO PAULO

FACULDADE DE ECONOMIA, ADMINISTRAO E CONTABILIDADE


REA
:
DISCIPLINA :
CDIGO
:
PROFESSORES:

ADMINISTRAO DA PRODUO E OPERAES


LOGSTICA E GESTO DA CADEIA DE SUPRIMENTOS
EAD-5929
Marilson Alves Gonalves
Jorge Luiz de Biazzi
Abraham Yu
PROGRAMA

OBJETIVOS
Estudar o planejamento e a gesto de cadeias e redes de suprimentos com base em
diferenciais competitivos e em termos logsticos, informacionais, de investimentos e de
arquiteturas organizacionais de governana.
Estudar questes de desempenho, sustentabilidade, riscos operacionais, resilincia e
alinhamento estratgico em cadeias e redes de suprimentos.
Apresentar elementos de projeto de malhas logsticas e discutir o papel da logstica na
competitividade de cadeias e redes de suprimentos.
Apresentar modelos referenciais de dimensionamento do fluxo fsico e de deciso sobre
limites de verticalizao ou terceirizao em cadeias e redes de suprimentos.
Incorporar questes da chamada Logstica Reversa e da Logstica de Reparos na
competitividade de cadeias de suprimentos.
Apresentar e discutir reas funcionais e processos tpicos de logstica em cada nvel
decisrio organizacional.

JUSTIFICATIVA
A gesto do fluxo de valor agregado pelas organizaes exige contemplar toda a cadeia de
suprimentos de forma a identificar e construir diferenciais competitivos que integrem as
exigncias de seus clientes finais. Esta integrao acaba requerendo atenes que vo da
logstica de suprimento ao fluxo informacional ou do fluxo de investimentos s alternativas
organizacionais de governana das organizaes envolvidas.
neste sentido que se torna importante tanto o papel da logsitica quanto o da gesto de
cadeia de suprimentos. A competio organizacional tem se deslocado para a competio
entre cadeias de suprimentos enquanto a logstica tem se demonstrado como fator-chave
na integrao dos elos das mesmas. Ateno crescente tambm deve ser dada economia
das cadeias de suprimento com a incorporao de responsabilidades sociais e ambientais
no fluxo ao cliente e no fluxo reverso, especialmente em termos de exigncias da chamada
Logstica Reversa e da Logstica de Reparos.
CONTEDO
1.
2.
3.
4.
5.
6.
7.
8.
9.

Conceitos fundamentais de logstica enquanto rea funcional - funes, estrutura


organizacional tpica, hardwares e softwares de apoio.
Logstica reversa e logstica de reparos.
Logstica - Modais e sistemas de transportes: portos, aeroportos, aeroportos/portos
industriais, incoterms e organismos reguladores.
Logstica Movimentao e armazenagem, centros de distribuio, sistemas crossdocking e equipamentos.
Logstica Distribuio, roteirizao e otimizao.
Operadores logsticos Tipos, estruturas, evoluo, cenrio atual e tendncias.
Sistemas de gesto logstica com base em TI.
Cadeia de suprimentos Conceitos, novos paradigmas, representaes, formao e
evoluo.
Cadeia de suprimentos efeito chicote e beer game.

10. Cadeia de suprimentos A questo gesto da oferta, da demanda e dos estoques.


11. Cadeia de suprimentos Projeto de malhas e redes e a abordagem lean thinking.
12. Cadeia de suprimentos Estratgia, organizao, gesto de desempenho e de riscos,
sustentabilidade e governana.
13. Cadeia de suprimentos Delimitao de fronteiras (I): sourcing, terceirizao,
parcerias, verticalizao e coordenao.
14. Cadeia de suprimentos Delimitao de fronteiras (II): relacionamento com clientes,
modulao, postponnement e o papel da TI.
BIBLIOGRAFIA LIVROS
BSICA
DIDTICO
CHOPRA, Sunil; MEINDL, Peter (2011). Gesto da Cadeia de
Suprimentos estratgia, planejamento e operao. 4a edio, So
Paulo: Pearson-Prentice Hall.
CORRA, Henrique L. (2010). Gesto de Redes de Suprimentos
integrando cadeias de suprimento no mundo globalizado. 1a edio, So
Paulo: Atlas.
FUNDAMENTAO
FINE, Charles H. (1999). Mercados em Evoluo Contnua conquistando vantagem competitiva num mundo em constante mutao,
Rio de Janeiro: Campus.
REFLEXO
SHEFFI, Yossi (2005). The Resilient Entreprise overcoming
vulnerability for competitive advantage. Cambridge, Massachussets: The
MIT Press.
SUPORTE
DIDTICO
BOWERSOX, Donald J.; CLOSS, David J.; COOPER, M. Bixby (2008).
Gesto da Cadeia de Suprimentos e Logstica. Trad. 2 edio, So
Paulo: Campus.
GONALVES, Marilson A. (2007). Logstica e Operaes Internacionais
in Administrao no Contexto Internacional. Cap. 6, So Paulo: Saraiva.
FUNDAMENTAO
WOMACK, JAMES P. & JONES, Daniel T. (2004). A Mentalidade Enxuta
nas Empresas (Lean Thinkiing): elimine o desperdcio e crie riqueza, Rio
de Janeiro: Campus.
REFLEXO
FAIRBANKS, Michael & LINDSAY, Stace (2000). Arando o Mar:
fortalecendo as fontes ocultas do crescimento em pases em
desenvolvimento. Rio de janeiro: Qualitymark.

Aula
1
2

6
7
8
9
10

11

12
13

Assunto
Apresentao da disciplina.
Logstica Conceitos fundamentais.
Logstica enquanto rea funcional Funes, estrutura organizacional
tpica, hardwares e softwares de apoio.
Logstica reversa e logstica de reparos.
Logstica - Modais e sistemas de
transportes: portos, aeroportos,
aeroportos/portos industriais,
incoterms e organismos reguladores.
Logstica Movimentao e
armazenagem, centros de distribuio,
sistemas cross-docking e
equipamentos.
Logstica Distribuio, roteirizao e
otimizao.
Operadores logsticos Tipos,
estruturas, evoluo, cenrio atual e
tendncias.
Sistemas de gesto logstica com base
em TI.
Apresentao de propostas
preliminares de artigos para
orientao
Cadeia de suprimentos Conceitos,
novos paradigmas, representaes,
formao e evoluo.
Cadeia de suprimentos efeito chicote
e beer game
Cadeia de suprimentos A questo
gesto da oferta, da demanda e dos
estoques.
Cadeia de suprimentos Projeto de
malhas e redes e a abordagem lean
thinking.
Cadeia de suprimentos Estratgia,
organizao, gesto de desempenho e
de riscos, sustentabilidade e
governana.
Cadeia de suprimentos Delimitao
de fronteiras (I): sourcing,
terceirizao, parcerias verticalizao e
coordenao.
Cadeia de suprimentos Delimitao
de fronteiras (II): relacionamento com
clientes, modulao, postponement e

Referncias
GONALVES (2007)
CORRA (2010, cap. 11)
BOWERSOX et. al (2008, cap.
2)
GONALVES (2007)
CORRA (2010, cap. 10 - p.
324/342)
CHOPRA e MEINDL (2011
cap. 13)
CORRA (2010, cap. 10 p.
305/323)
BOWERSOX et. al (2008, cap.
9)

GONALVES (2007)
CORRA (2010, cap. 12)

CHOPRA e MEINDL (2011


cap. 1)
CORRA (2010, cap. 1)
CHOPRA e MEINDL (2011
cap. 9, 10, 11 e 12)
CORRA (2010, cap. 8 e 9)
CHOPRA e MEINDL (2011
cap. 4, 5 e 6)
CORRA (2010, cap. 7)
CHOPRA e MEINDL (2011
cap. 2 e 3)
CORRA (2010, cap. 2, 5 e 6)
CHOPRA e MEINDL (2011
cap. 14 e 17)
CORRA (2010, cap. 3 e 4 )
CHOPRA e MEINDL (2011
cap. 15 e 16)

14
15

o papel da TI.
Apresentao dos artigos para
orientao final
Avaliao final

CRONOGRAMA DE AULAS

BIBLIOGRAFIA ADICIONAL
Livros
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Organizacional em Rede in Cooperao entre Empresas, Clusters, Redes de Negcios e
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191-211.
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Cliffs: N.J., Prentice Hall.
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Bookman.
9. KRAJEWSKI, Lee J., RITZMAN, Larry P. e MALHOTA, Manoi K. (2007). Operations
Management Processes and Value Chains. New Jersey: Pearson, 8th Edition.
10. LAMBERT, D. M. and STOCK, J. R. (1993). Strategic Logistics Management. Boston, MA:
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11. LEITE, Paulo Roberto (2003). Logstica Reversa meio ambiente e competitividade. So
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12. LOVE, S. F. (1979). Inventory Control. McGraw-Hill: New York.
13. PIRES, Slvio R. I. (2004). Gesto da Cadeia de Suprimentos (supply chain management)
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16. SHAPIRO, J. F. (2001). Modeling the Supply Chain. Pacific Grove: Duxbury.
17. SHARMA, A. e MOODY, P. E. (2003). A Mquina Perfeita, So Paulo: Pearson/Prentice
Hall.
18. SIMCHI-LEVI, D.; KAMINSKY, P. e SIMCHI-LEVI, E. (2010). Cadeia de Suprimentos:
projeto e gesto. 3a. Edio. Porto Alegre: Bookman.

19. SLACK, Nigel; CHAMBERS, Stuart e JOHNSTON, Robert. (2009). Administrao da


Produo. So Paulo: ATLAS, 3a Edio.
20. SMALLEY, Art. (2005). Criando o Sistema Puxado Nivelado. So Paulo: Lean Institute
Brasil.
21. TAYLOR, David A. (2005). Logstica na Cadeia de Suprimentos uma perspectiva
gerencial. So Paulo: PEARSON-ADDISON WESLEY.
22. ZACCARELLI, S. B.; TELLES, R.; SIQUEIRA, J. P.;BOAVENTURA, J. M. e DONAIRE, D.
(2008). Cluster e Redes de Negcios uma nova viso para a gesto dos negcios. So
Paulo: Atlas.

Artigos e Casos (*)


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22.

AITKEN, James; CHILDERHOUSE, Paul; CHRISTOPHER, Martin; TOWILL, Denis


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http://legacy-tuta.hut.fi/logistics/publications/MiT_evaluation.pdf.
Acesso
em
09.08.2011.
BALLOU, Ronald H. (2006). The evolution and future of logistics and supply chain
management. Produo, v. 16, n. 3, Set/Dez, p. 375-386.
BHAGWAT, Rajat; SHARMA, Milind Kumar (2007). Performance measurement of
supply chain management: a balanced scorecard approach. Computers & Industrial
Engineering Vol. 53, p. 4362.
BRIENZI, Mark; KEKRE Sham. (2005). How Kodak Transformed its Service Parts
Supply Chain. Supply Chain Management Review, 9(1), 2532. (*)
BUCHMEISTER, B.; PAVLINJEK, J.; PALCIC, I. and POLAJNAR, A. (2008). Bullwhip
Problem in the Supply Chain. APEM - Advances in Production Engineering &
Management 3, 1, pp. 45-55.
BURGESS, Kevin; SINGH, Prakash J.; KOROGLU, Rana (2006). Supply chain
management: a structured literature review and implications for future research.
International Journal of Operations & Production Management. Vol. 26, No. 7, pp. 703729.
CAPLICE, Chris and SHEFFI, Yossi (2003). Optimization-Based Procurement for
Transportation Services. Journal of Business Logistics, Vol.24, No.2.
CROSON, Rachel; DONOHUE, Karen; KATOK, Elena and STERMAN, John (2005).
Order Stability in Supply Chains: coordination risk and the role of coordination stock.
Research supported by NSF Grant SES-0214337 and a grant from the Center for Supply
Chain Research (CSCR), Smeal College of Business, Penn State University, Project on
Innovation in Markets and Organizations at MIT.
DASKIN, Mark S.; SNYDER, Lawrence V.; BERGER, Rosemary T. (2003). Facility
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DONDO, Rodolfo; MNDEZ, Carlos A.; CERD, Jaime (2011). Themulti-echelon vehicle
routing problem with cross docking in supply chain management. Computers and
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ELLINGER, Alexander E.; KELLER, Scott B. and HANSEN, John D. (2006). Bridging
the Divide between Logistics and Marketing: Facilitating Collaborative Behavior. Journal
of Business Logistics, forthcoming.
ERNST, Ricardo; KAMRAD, Bardia (2000). Evaluation of supply chain structures
through modularization and postponement. European Journal of Operational Research,
Vol. 124, p. 495-510
ESFAHANI, E. (2005). 7-Eleven gets sophisticated. Business 2.0, 6(1), 92100. (*)
EVANGELISTA, P.; SWEENEY, E. (2006). Techonology usage in the supply chain: the
case of small 3PLs. International Journal of Logistics Management, Vol. 17, No. 1, pp.
55-74.
FARHOOMAND, Ali (2000). Fedex Corp.: Structural Transformation Through EBusiness. Asia Case Reserch Centre, The University of Hong Kong. Case. (*)
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Supply Chain Management: An International Journal, Vol 13, no. 1, p. 3548.
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HighImpact SCM. Business Horizons.
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Fulfilment. Harvard Business Review, Vol. 82, No. 12. (*)
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Supply Chain Management. Supply Chain Forum - An International Journal, Vol.6, N2,
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JanuaryFebruary, p. 1018.

23. GUIDE JR., V. Daniel R.; MUYLDERMANS, Luc.; VAN WASSENHOVE, Luk N. (2005)
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30. HOLWEG, Matthias; DISNEY, Stephen; HOLMSTRM, Jan; SMROS, Johanna
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74. DIDTICA

Tarefas:
1.

Para cada aula, os alunos devem:

2.

Ler os captulos correspondentes dos livros-texto (Chopra & Meindl e


Corra).
Resolver eventuais exerccios, tarefas ou casos, de acordo com a sugesto
do professor.

Trabalho da disciplina um artigo para apresentao/publicao.

O texto final deve ser na forma de artigo para apresentao em evento e/ou
para publicao em peridico acadmico.
Apresentaes de andamento dos trabalhos sero realizadas nas aulas 06 e
14.
O projeto do artigo deve ser desenvolvido orbrigatoriamente com base nas
alternativas sugeridas pelo prof. Marilson, cobrindo pelo menos uma das 4
linhas de pesquisa da disciplina. Estas linhas de pesquisa, suas ementas e
eventuais bibliografias de referncia so fornecidas em documento separado.

AVALIAO

Avaliao Final (20%)


Trabalho da disciplina artigo com base em linha de pesquisa (30%)
Resumos, exerccios, casos, critica de papers (20%)
Seminrios e participao na classe (30%)