Style Guide

Style Guide
MAIN LOGO
Effective of datE: 1 may 2010
Contents
Letter from the Managing Director
1 Letter From the Managing Director
30 Corporate Stationery
3 Our Logo
44 Powerpoint Template
4 Logo for Different Applications
48 Report Covers
6 Logo Colours
50 Email Signature
8 Business Division Logotypes &

Colour Palette
52 Additional Design Elements
10 Business Division Image & Icons
54 Imagery
12 Business Division Icon & Corporate Logo
52 Signage External Monolith,

Wall Mounted
14 One Colour Logo Reproduction
60 Signage Internal Paperflex
15 Reverse Logo
62 Signage Internal Suspended,

Wall Mounted, Blade
16 Improper Use of Our Logo

18 Minimum Clear Space
20 Minimum Size
21 Joint Venture
22 Our Font
64 Global Maps
As a truly international organisation, it is important that we present

a consistent image to the market.
As a provider of professional services, it is essential that our image is one which reflects the
high quality of our services and is very consistent from office to office and country to country.
Whether it be the use of our logo, the layout of a quotation or the type of font used in a letter,
we must be consistent in the image we project.
All document templates and promotional material needs Corporate approval. For further information
and any queries please contact Olivia Donaldson via email Olivia.Donaldson@campbell.com.au
This Style Guide is an important part of our ongoing business development and growth.
Your adherence to the systems outlined in the guide is critical to that development.
Greg Kilmister
Managing Director
Campbell Brothers Limited
66 General Terms State & Provinces

67 General Terms Abbreviations,
Capitals, Monetary Divisions
68 Miscellaneous
26 Business Division Background Gradients
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This Style Guide contains reproduction guidelines for most common

applications. To ensure corporate identification and continuity,
standards within this guide should be adhered to at all times.
It is important that our trading name and logotype are used and
reproduced correctly as this will ensure that our brand remains
a valuable asset to our business.
When referring to ALS in the possessive form, please
use the following company style:
Example of Correct Use
The ALS divisions are Minerals, Environmental...
Example of Incorrect Use
ALSs divisions are Minerals, Environmental...
Example of Correct Use
The ALS policy is...
Example of Incorrect Use
ALSs policy is...
While grammatically correct, ALS and ALSs are not to
be used. Instead, you should rephrase the sentence to
reflect the company style detailed above.
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Our Logo
The information in this Corporate Style Guide is

confidential. To protect our brand and our business,
copies should only be given to ALS employees, graphic
designers, printers and signage suppliers who require
this information as part of their work.
For information regarding any of the guides contents,
updates, replacements, swatches, artwork or digital files
contact:
ALS
CORPORATE OFFICE
Level 2, 299 Coronation Drive, Milton
Brisbane, Qld 4064 Australia
Phone +61 7 3367 7936
Fax +61 7 3367 8055
Email Olivia.Donaldson@campbell.com.au
MAIN LOGO
The ALS logo is made up of the ALS symbol.

This is the primary graphic device used to signify the
company and corporate functions in all media. The
success of the ALS identity depends upon a consistent
and high standard of implementation. The symbol and
wordmark must never be redrawn, modified or changed
under any circumstances.
Artwork files are available electronically from the ALS

Identity Manager. They should never be manipulated
or the colours altered in any way other than those
specified in this Style Guide.
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Logo for different Applications
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4
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Main Corporate Logo
Secondary Corporate Logo
is preferred and should be considered as first option when using logo.
(Horizontal Format)
Logo Colours
Two Colour Reproduction

The corporate colours are Blue PMS 2955 and Yellow PMS 122 for both coated and uncoated stocks.
Whenever possible, solid pantone colours should be used.
ALS Blue
ALS Light Blue
ALS yellow
PMS 2955
40% PMS 2955
PMS 122
Four Colour Reproduction

If PMS colour reproduction is not possible out of PMS colours, then the four colour process equivalents
may be used. These are as follows:
MAIN LOGO
ALS Blue
ALS Light Blue
ALS yellow
C 100
M 43
Y 0
K 34
C 40
M 17
Y 0
K 14
C 0
M 18
Y 83
K 0
RGB Colour Reproduction

RGB (Red Green Blue) colour specifications for website/computer use are as follows:
ALS Blue
ALS Light Blue
ALS yellow
The ALS brand is defined by three colours: Blue, Light

Blue and Yellow.
As we use these colour consistently, people will come to associate them with ALS.
Over time, colors are another tool to help us build recognition and awareness,
leveraging the strength of our brand and promoting the image of an integrated,
global company.
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ALS Blue
ALS Light Blue
ALS yellow
R 0
G 83
B 135
R 150
G 169
B 201
R 248
G 215
B 68
Business Divisions Logotypes & Colour Palette
PMS 646
C 65
M 30
Y 0
K 11
R 112
G 136
B 184
PMS 2965
C 100
M 38
Y 0
K 64
R 26
G 54
B 84
PMS 583
C 23
M 0
Y 100
K 17
R 176
G 191
B 39
PMS 143
C 0
M 35
Y 85
K 0
R 229
G 183
B 69
PMS 667
C 52
M 49
Y 0
K 14
R 124
G 114
B 160
PMS 411
C 0
M 27
Y 36
K 72
R 87
G 73
B 59
Minerals
Coal
Environmental
Tribology
Food & Pharmaceutical
Industrial
The ALS operates internationally to service six

business divisions.
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Each business division has its own specific colour as

set out on this page. The colours help to differentiate
each division while still complementing our corporate
colour palette.
Minerals
Coal
Environmental
Minerals
Business Divisions Image & Icons

Minerals
Minerals
Coal
Coal
Tribology
Environmental
Coal
Environmental
Tribology
Coal
Environmental
Tribology
Environmental
Tribology
Industrial
Tribology
Minerals
Food &
Pharmaceutical
Industrial
Industrial
Industrial
Industrial
Each business division is represented by a

monochromatic image and a simple icon in
corresponding colour.
Where business divisions are listed together they
should appear in the same order as they appear
in the image band: Minerals; Coal; Environmental;
Tribology; Food & Pharmaceutical; Industrial.
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These images allow aspects of a Divisions operations

or services to be visually shown. They can be used
individually or together as a horizontal or vertical band
which allows a story to be told.
11
Business Divisions Icons & Corporate Logo
Horizontal Version
Vertical Version
should be used as the first option.
Minerals
Minerals
Coal
Environmental
Tribology
Food &
Pharmaceutical
Industrial
12
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Minerals
Minerals
Coal
Environmental
Tribology
Food &
Pharmaceutical
Industrial
Coal
Environmental
Coal
Environm
Tribology
Tribology
Food &
Pharmaceutical
Food &
Pharmace
Industrial
Industrial
13
One Colour Logo Reproduction
Reverse Logo
one COLOUR REVERSE LOGO

to be used on gradient
backgrounds
One colour printing only.
ONE COLOUR REVERSE LOGO

to be used for black and
white printing only.
IE. black and white
newspaper ads.
For black and white printing only.

ie. black and white newspaper ads.
When limited to one colour, the ALS logo requires the

entire logo to be reproduced in Blue PMS 2955 or,
where blue is not possible, black.
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If your background colour is dark, use the approved

reverse version of our logo shown above. When using
the ALS logo on a background other than the corporate
or background gradients, such as an image, care should
always taken to use the best version of the logo.
15
Improper Use of Our Logo

MAIN LOGO
DO NOT redraw or modify any elements

of our logo.
LANDSCAPE
FORMAT
DO NOT alter or reproduce our logo in any colours other than

those specified in these guidelines. Please choose an appropriate
reverse/one colour variation of our logo for different applications.
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GROUP
MAIN LOGO
LANDSCAPE FORMAT
DO NOT alter the relationship between the logos elements.

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Please choose an appropriate variation
of our logo for different applications.
DO NOT substitute the logotype font

for another font.
FOR SMALL APPLICATION
LANDSCAPE FORMAT
LANDSCAPE FORMAT
To maintain a unified appearance, the logo must always

be reproduced in accordance with the rules specified in
these guidelines.
Changing the logo in any way weakens its impact and

detracts from the consistent image we want to project.
SYMBOL
16
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SYMBOL
17
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Minimum Clear Space
SYMBOL
There should always be an area of clear space around

the symbol and wordmark separating it from all text
and graphics.
This space should be no less than the height of the Capital letter on the top, left
and right sides for all approved variation of our logo.
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19
Minimum Size
Joint Venture
The main corporate logo should not be

used in any situation at a size smaller
than 9mm in height.
9mm
MAIN LOGO
MAIN LOGO
Minerals
Minerals
The corporate logo horizontal format

should not be used in any situation at a
size smaller than 9mm in height.
9mm
Coal
Environmental
The divisional logo should not be used

in any situation where the corporate
Minerals
logo is at a size smaller than 9mm
in height.
Coal
Environmental
Tribology
Food &
Pharmaceutical
Industrial
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Coal
MAIN LOGO
Environmental
9mm
Minerals
Tribology
Tribology
9mm
Coal
Food &
Pharmaceutical
Environmental
Industrial
Tribology
Food &
Pharmaceutical
Industrial
Joint venture project logos are made up of two

components: the Joint Venture Partner logo and
ALS symbol.
A vertical ALS yellow keyline separates the Joint Venture
Company logo and the ALS symbol.
Width of keyline is 1 pt when the logos are at the
size shown above, 64mm width, and the keyline will
decrease/increase with scaling. For example, if the
logos and keyline are increased 200%, 128mm width,
the keyline will be 2pt.
Food &
Pharmaceutical
Industrial
21
Our Font
Type, like colour, can be a powerful identity element

when used carefully and consistently.
To create a strong, recognisable image, we use two
type families Aurora and Dax.
These are the preferred typefaces for professional use such as corporate literature,
advertising communication printed externally eg. brochures/pamphlets, direct
mail, advertisement, etc.
AURORA
The secondary
typeface for printed
material is Dax.
DAX bold for
emphasis
The Aurora typeface has been created for the exclusive use of ALS and is unique.
It has been developed to complement the style of the characters that appear as
part of the logotype. The Aurora typeface is featured as the typographical style for
ALS business names.
Aurora Font Family
This will maintain a consistent and recognisable

style for the variety of visual communication
produced throughout ALS.
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23
Dax Font Family

DAX LIGHT
abcdefghijklmnopqrstuvwxyz
1234567890
Word Processing Internal Documents Fonts
DAX REGULAR
abcdefghijklm n opqrstuvw x y z
1234567890
DAX BOLD
1234567890
DAX EXTRA BOLD
1234567890
DAX BLACK
1234567890
For all in-house use and Microsoft applications such as Word, Powerpoint, Excel, Access and email, text should be set
in the universal font Lucida Sans
Lucida sans regular - Body copy
1234567890
Lucida sans bold - Headline/Sub-Headings copy
1234567890
Lucida sans Italic - Highlighted copy
1234567890
DAX LIGHT ITALIC
1234567890
DAX ITALIC
a b c d e f g h i j k l m n o p q r st u v w x y z
1234567890
DAX BOLD ITALIC
1234567890
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25
Business Divisions Background Gradients
Minerals gradient background

MINERALS COlour
There are six business divisions under the ALS Master

Brand, each of which has its own unique colour palette.
Where gradients are used as an overall background, the Master Brand Logo
should always be located within the darker area of the gradient as shown above.
C 65 M 30 Y 0 K 11
C 95 M 50 Y 0 K 33
40% MINERALS COlour
C 26 M 12 Y 0 K 4
ALS Blue
C 100 M 43 Y 0 K 34
Coal gradient background

COAL COlour
C 100 M 43 Y 0 K 86
C 100 M 38 Y 0 K 64
C 100 M 62 Y 10 K 100
40% ALS BLUE
C 40 M 17 Y 0 K 14
Corporate gradient background

40% COAL COlour
C 40 M 15 Y 0 K 26
Environmental gradient background

environmental COlour
C 23 M 0 Y 100 K 17
C 44 M 8 Y 100 K 63
40% environmentaL COlour
C 9 M 0 Y 40 K 8
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27
Business Divisions Background Gradients
Tribology gradient background

Tribology COlour
C 0 M 35 Y 85 K 0
C 4 M 76 Y 100 K 0
Reproduction Issues
As a result of some production processes, banding of
the gradients can sometimes occur on printed materials.
Banding is where the gradient appears as a series of
stepped tones rather than a continuous smooth gradient.
It should always be avoided.
If you have any concerns that banding may occur, the
following can be done to remedy the situation.
40% Tribology COlour
C 0 M 14 Y 34 K 0
For offset printed materials up to A4 size, 2% noise can

be added to the gradient to break up the banding. It is
only necessary to add noise to the colour channels in
which the gradient occurs.
For larger items, particularly digitally printed items, noise

of up to 5% may be necessary, however, the appearance
of a grain in the gradient should not be noticable.
To apply noise, set up the gradient panel in Photoshop
and select FILTER NOISE ADD NOISE , select the
amount (2%) and make sure GAUSSIAN and
MONOCHROMATIC are selected.
Printed items should always be individually

checked at the proofing stage to ensure there is
no banding on final printed outcome.
Food & Pharmaceutical gradient background

Food & Pharmaceutical COlour
C 52 M 49 Y 0 K 14
C 87 M 90 Y 0 K 64
40% Food & Pharmaceutical COlour
C 21 M 20 Y 0 K 6
Industrial gradient background

Industrial COlour
C 0 M 27 Y 36 K 72
C 6 M 51 Y 58 K 85
40% Industrial COlour
C 0 M 11 Y 14 K 29
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29
Corporate Stationery
Corporate Letterhead
A4 (210 mm x 297 mm) &
US Letter (215.9 mm x 279.4 mm)
183
13
Body copy
10pt Lucida Sans Regular

Upper & lower case, range left
Black
ADDRESS/PHONE/fax
7pt Lucida Sans Bold

Upper case, centre
ALS Light Blue 40% PMS 2955
DETails

ALS Blue PMS 2955
Yellow line
0.5pt ALS Yellow PMS 122Yellow line

0.5pt ALS Yellow PMS 122
29
ADDRESS Level 2, 299 Coronation Drive Milton QLD 4064 Australia PHONE +61 7 3367 7900 FAX +61 7 3367 8156
AUSTRALIAN LABORATORY SERVICES PTY LTD ABN 84 009 936 029 Part of the ALS Laboratory Group A Campbell Brothers Limited Company
11
30
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Legal mandatory information
6.5pt Lucida Sans Regular

Upper & lower case, centre
ALS Blue PMS 2955
Legal mandatory information to be
placed here. Check country specific
regulations for exact requirements.
31
Business Division Letterhead
Division Specific Letterheads
A4 (210 mm x 297 mm) &

183
13
!
minerals
tribology
Coal
Body copy

Black
ADDRESS Level 2, 299 Coronation Drive Milton QLD 4064 Australia ! PHONE +61 7 3367 7900 ! FAX +61 7 3367 8156
AUSTRALIAN LABORATORY SERVICES PTY LTD ABN 84 009 936 029 Part of the ALS Laboratory Group
A Campbell Brothers Limited Company
ADDRESS/PHONE/fax

Upper case, centre
DETails

ALS Blue PMS 2955
industrial

11
29

ALS Blue PMS 2955
Yellow line
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33
Co-branded Letterhead
Joint Venture Letterhead
There is one phase to be implemented for an acquired entitys stationery to be brought into line with the ALS style. A
typical transition timeframe may require the cobranded design to be implemented for a period of three to six months.
For joint venture projects the Joint Venture Partner logo and ALS landscape logo are ranged left at the top of the page
as per the standard ALS letterhead.
The co-branded letterhead shows the acquired entity logo in the bottom left corner. The words Now part of the ALS
Group appears below the acquired entitys logo.
183
183
13
13
A4 (210 mm x 297 mm) &

Body copy
Body copy

Black

Black
ADDRESS/PHONE/fax
ADDRESS/PHONE/fax

Upper case, centre

Upper case, centre
DETails
DETails

ALS Blue PMS 2955

ALS Blue PMS 2955
34

ADDRESS Level 2, 299 Coronation Drive Milton QLD 4064 Australia PHONE +61 7 3367 7900 FAX +61 7 3367 8156
AUSTRALIAN LABORATORY SERVICES PTY LTD ABN 84 009 936 029 Part of the ALS Laboratory Group A Campbell Brothers Limited Company
YOUR COMPANY NAME LTD ABN XX XXX XXX XX
21
Part of the ALS Laboratory Group A Campbell Brothers Limited Company
32.5
17
AUSTRALIAN LABORATORY SERVICES PTY LTD ABN 84 009 936 029

ALS Blue PMS 2955
!
11
ADDRESS Level 2, 299 Coronation Drive Milton QLD 4064 Australia

PHONE +61 7 3367 7900 ! MOBILE +61 401 504 601 ! FAX +61 7 3367 8156
MAIN LOGO
A4 (210 mm x 297 mm) &


ALS Blue PMS 2955
Yellow line
Yellow line
35
Main Business Card

55 mm x 90 mm
Yellow line
Firstname Lastname
PHONE/mobile/fax/Email
TITLE TO GO HERE - DIVISION TO GO HERE
Address to go here, Address to go here

PHONE +00 0 0000 0000
FAX
MOBILE +00 0 0000 0000
+00 0 0000 0000
EMAIL firstname.lastname@alsglobal.com
www.alsglobal.com
RIGHT SOLUTIONS RIGHT PARTNER
36
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6.5pt Dax Bold, leading 12pt

Upper case, range left
DETails
7.5pt Dax Regular, leading 12pt

ALS Blue PMS 2955
NAME
website
11pt Dax Regular, leading 9.5pt

ALS Blue PMS 2955
12.5pt Dax Bold

Upper & lower case, range centre
White
TITLE
tagline
6.5pt Dax Bold, leading 9.5pt

4.8pt Aurora
Upper case, range centre
ALS Blue PMS 2955 & ALS Light Blue 40% PMS 2955
37
Business Division Business Card

55 mm x 90 mm
Yellow line
Firstname Lastname
PHONE/mobile/fax/Email

PHONE +00 0 0000 0000
FAX
MOBILE +00 0 0000 0000
Firstname Lastname


PHONE +00 0 0000 0000
PHONE +00 0 0000 0000
FAX
www.alsglobal.com
MOBILE +00 0 0000 0000
+00 0 0000 0000
FAX
DETails
+00 0 0000 0000
Environmental
6.5pt Dax Bold, leading 12pt

Firstname Lastname
Minerals
7.5pt Dax Regular, leading 12pt

ALS Blue PMS 2955
NAME
website
11pt Dax Regular, leading 9.5pt

ALS Blue PMS 2955
12.5pt Dax Bold

White
TITLE
tagline
6.5pt Dax Bold, leading 9.5pt

4.8pt Aurora
ALS Blue PMS 2955 & ALS Light Blue 40% PMS 2955
MOBILE +00 0 0000 0000
+00 0 0000 0000
www.alsglobal.com
www.alsglobal.com
Coal
Firstname Lastname
Firstname Lastname


PHONE +00 0 0000 0000
PHONE +00 0 0000 0000
FAX
MOBILE +00 0 0000 0000
+00 0 0000 0000
FAX
Tribology
MOBILE +00 0 0000 0000
+00 0 0000 0000
www.alsglobal.com
Food &
Pharmaceutical
www.alsglobal.com
Firstname Lastname

PHONE +00 0 0000 0000
FAX
MOBILE +00 0 0000 0000
+00 0 0000 0000
Industrial
www.alsglobal.com
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39
With Compliments
Envelopes
99 mm x 210 mm
110 mm x 220 mm
15
15
10
With Compliments
www.alsglobal.com
with Compliments
15pt Dax Regular

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The ALS logo is the only mandatory requirement for all envelope types.
41
Facsimile
Memorandum
A4 (210 mm x 297 mm) &

A4 (210 mm x 297 mm) &

details
ATTENTION:
COMPANY:
FROM:
SUBJECT:
Attn
FAX NO:
Company
DATE:
FromName
PGs INC COVER
Fax No
26/03/10
Pages Inc Cover
9pt Lucida Sans Bold, leading 17pt

Upper case
Black
ATTENTION:
CC:
FROM:
Subject
Body copy
SUBJECT:
details
AttnName
CC
DATE:
REFERENCE NO:

Upper case
Black
26/03/10
Ref No
FromName
Body copy
Subject

Black

Black
ADDRESS/PHONE/fax
ADDRESS/PHONE/fax

Upper case, centre
Black

Upper case, centre
DETails
DETails

Black

ALS Blue PMS 2955

Black

ALS Blue PMS 2955
BLACK line
Yellow line
0.5pt Black
!
!
confidentiality message
6pt Lucida Sans Regular, leading 7pt

Black
The following confidentiality message text appears at the base of the Fax:
This facsimile message contains privileged and confidential information intended only for the use of the addressee.
If you are not the addressee, you are hereby notified that you must not disseminate, copy or take action in respect of
its contents. If you have received the facsimile in error, please notify ALS immediately and return to the above fax.
42
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43
Corporate Powerpoint Template
3mm
136.5mm
3mm
THIS IS THE SLIDE TITLE
THIS ISDOCUMENT
THE DOCUMENT
TITLE TITLE
This is level one text

This is level two text
248mm
This is level three text
This Master
is the subtitle
Click to edit
subtitle style
3mm
9.2mm
3mm
3mm
title
document title

subtitle

White

Level one text

60% Black
Level two text

60% Black
Level three text

60% Black
44
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45
Division Specific Powerpoint Templates
Click to edit Master title style

DOCUMENT TITLE
Click to edit Master text styles

!
Second level
!
Third level
Click to edit Master subtitle style
DOCUMENT TITLE

DOCUMENT TITLE

!
Second level
!
Third level

DOCUMENT TITLE

!
Second level
!
Third level
This is level one text

This is level two text
This is level three text
DOCUMENT TITLE

!
Second level
!
Third level

DOCUMENT TITLE

!
Second level
!
Third level
46
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47
Report Covers
Corporate Literature Report Cover
Report Covers
3
3
MAIN LOGO
MAIN LOGO
PROFESSIONALLY
PRINTED REPORT
TITLE APPEARS HERE
IN-HOUSE REPORT
TITLE APPEARS HERE
Corporate Literature
www.alsglobal.com
www.alsglobal.com
Professionally printed
report title
report title
28pt Dax Bold, leading 30pt

ALS Light Blue, 40% PMS 2955

ALS Light Blue, 40% PMS 2955
Placement for report title as per examples above. All

text should be centred horizontally and vertically in
window face.
Printing
Report covers are professionally printed. They are not
colour laser printed from a desktop printer. If you require
more report covers, contact the department head in
charge of stationery.
When having report covers professionally printed the
stock to use is White A Artboard or another brilliant
white A1 or A2+ stock which is no less than 310gsm.
The corporate colours of Blue 2955 and Yellow 122
must be used.
48
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IN-House printing
Binding
Reports can be bound in two ways.
1. COMB BINDING
Either wire or plastic comb binding can be used.

Dark blue wire or comb matched to the corporate
blue of the front cover is the first preference. If this
is not available white is the second preference. Use
dark blue card for the back cover, if this not available
use white.
2. THERMO BINDING
If this facility is available use dark blue card for the

back cover. This colour is to match the corporate
blue of the front cover. If dark blue is not available
use white.
49
Email Signature
With the change of emphasis towards divisions of ALS

rather than the brands, there is a need to modify the
email signature policy.
To create a consistent and recognisable style the
nominated corporate email font for email text and
signature is Lucida Sans.
Reshma Chandarana
CHIEF SCIENTIST
ALS | Minerals Division

ADDRESS
Level 2, 299 Coronation Drive
Milton QLD 4064 Australia
PHONE +61 7 3367 7900
MOBILE + 61 401 504 601
FAX
+61 7 3367 8156
www.alsglobal.com
Please consider the environment before printing this email or its attachments.
This email and any file transmitted with it are confidential. If the reader of this message is not the intended recipient, please notify the
email administrator at cblit@campbell.com.au. It is your responsibility to check any attachments for viruses before opening or sending
them on.Email may be monitored and stored by the Campbell Brothers Limited IT Department to support operational and security
activities. All information will be held in accordance with the Privacy Principles contained in the Privacy Act. For more information go to
www.campbell.com.au
NAME
als | minerals Division
environmental message

Colour Microsoft Word Dark Blue

Colour of dash Microsoft Word
Gold or Dark Yellow

80% Grey
TITLE

Address/phone/mobile/fax

80% Grey
security/privacy disclaimer

80% Grey
Website

Lower case, range left
50
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51
Additional Design Elements
The consistent application of these additional supporting design elements across

the various promotional materials creates a strong and consistent brand. This
allows ALS to clearly establish and differentiate its brand within the marketplace.
Vertical Image Band

The Vertical Image Band allows aspects of a Divisions operations or services to be
visually shown. The band can contain several images which allows a story to be
told. The Vertical Image Band is also used on posters, brochures, and presentation
material.
Tagline
Horizontal Image Band
The Horizontal Image Band allows aspects of a Divisions
operations or services to be visually shown. The band can
contain several images which allows a story to be told.
For interactive media such as the website, the images
can also be interactive navigation links or cues, offering a
variety of scrollover effects eg a dramatic effect can also
52
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be achieved by grayscale images that become duotone

when scrolled over (see below). The same effect can
also be achieved in printed promotional material. The
Horizontal Image Band on the website home page also
allows a link to each business/brand page where the
Vertical Image Band is used.
The ALS tagline should be written in Aurora and Capitals in ALS Blue and ALS Light
Blue and positioned on one line as shown below:
ALS Blue
ALS Light Blue
PMS 2955
C 100
M 43
Y 0
K 34
PMS 2955
C 40
M 17
Y 0
K 14
53
Imagery
Additional supporting design elements can be utilised

in the website, posters, brochures and presentations.
These are mainly in the form of graphics, photographs
and various navigation cues and links.
Choose images that are contemporary and natural.
Imagery works best when it is simple and graphic
highlighted with bright colours.
54
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55
4.9
SIGNAGE - EXTERNAL - MONOLITH, WALL MOUNTED
IN T E R N A L
The large exterior monolith provides the main
1200
4.9
4.0
SIGNAGE - EXTERNAL - MONOLITH, WALL MOUNTED
IN T E R N A L
corporate identification.
4.0
Signage - External - Monolith,

Wall
Mounted
External
signage should
appear on a slightly
curved, free standing brushed aluminium
background (or similar look). The ALS
Laboratory Group
logoexterior
is shown.
The ALS
The large
monolith
provides the main
1200
Divisions if required
appear
in Arial Bold upper
corporate
identification.
1200
and lower case,

centred.
External
signage should appear on a slightly
All text should
be set
a size that
is in aluminium
curved,
freeat standing
brushed
proportion tobackground
the overall sign.
(or similar look). The ALS
If the street Laboratory
address is Group
required
thisisappears
logo
shown. The ALS
centred below
the division
/ brand
names
in Bold upper
Divisions
if required
appear
in all
Arial
1200
capital letters.
and lower case, centred.
Minerals
All text
should be set at a size that is in
MONOLITH
52mm Icon
tofrom
the overall
sign.
Signage to beproportion
constructed
Modulex
Pacific
Environmental
Exterior:
Tribology
If the street address is required this appears
centred
below
the division / brand names all in
Panel colour:
Silver
(MX-15).
capitaland
letters.
Vinyl graphics
text to match corporate
32 SHANDMinerals
STREET
1200
colours Yellow PMS 122, Blue

PMS 2955.
MONOLITH
65mm cap, Dax Bold

52mm Icon
Height 2880mm
1200mm from Modulex Pacific
SignagextoWidth
be constructed
Environmental
Tribology
Exterior:
EXTERNAL
WALL MOUNTED
Panel colour:
(MX-15).
Signage to be constructed
fromSilver
Modulex
Pacific
Exterior:
1200
32 SHAND STREET
360
65mm cap, Dax Bold
56
MAIN LOGO
Divisional logos are to be reproduced in the ALS corporate blue PMS 2955
on all signage and not in the divisional colours.
Please note: Division should be used on all signage if only referring to one
specific business division. Where several business divisions are listed, the word
Division does not need to appear.
Signage to be constructed from Modulex Pacific
colours Yellow PMS

122, Blue
PMS
2955.
EXTERNAL
WALL
MOUNTED
Exterior:
Panel colour: Silver (MX-15).

Vinyl graphics and text to match corporate colours Yellow PMS 122,
Blue PMS 2955.
Height 2880mm x Width 1200mm
Vinyl graphics and text to match corporate

colours Yellow PMS 122, Blue PMS 2955.
120
NOVEMBER 2009
All logos are to be reproduced as stated in this Style Guide.
2880mm
x Width
1200mm
Vinyl graphicsHeight
and text
to match
corporate
Dimensions vary depending on content.
EXTERNAL SIGNAGE - MONOLITH SIGN
If the street address is required this appears centred below the division / brand
names all in capital letters.
Monolith
360
External signage should appear on a slightly curved, free standing brushed

aluminium background (or similar look). The ALS logo is shown. The ALS Divisions
if required appear in Aurora, centred. All text should be set at a size that is in
proportion to the overall sign.
Yellow PMS 122, Blue PMS 2955.

Panel colour:colours
Silver (MX-15).
Exterior:
EXTERNAL SIGNAGE - MONOLITH SIGN
The large exterior monolith provides the main corporate

identification.
Dimensions
vary depending
on content.
Signage
to be constructed
from Modulex Pacific
120
Clear space around the logo needs to be in accordance

to the specification on page 18 of this document.
External Wall Mounted

Exterior:
HORIZONTAL SIGNAGE EXAMPLE

Vinyl graphics and text to match corporate colours Yellow PMS 122, Blue PMS
2955. Dimensions vary depending on content.
HORIZONTAL SIGNAGE EXAMPLE
57
I N T E R NI N
AL
T E R N AL
4.10 SIGNAGE
- EXTERNAL
- POST AND
PANEL
4.10 SIGNAGE
- EXTERNAL
- POST
AND PANEL
Signage - External - Monolith, Wall Mounted
600
I N T E R N AL
4.10 SIGNAGE - EXTERNAL - POST AND PANEL
37
37
62
62
64
64
51
600
pedestrians and traffic around site.
44
64
64
51
51
62
62
Sample
Receipt
Sample
Receipt
There are two versions for Post and Panel
51
signs - small text and large text.

Sample Receipt
30mm cap, Dax Bold
Panel colour:
Silver
(MX-15).
Panel
colour:
Silver (MX-15).
colours Yellow
122,PMS
Blue122,
PMSBlue
2955.
coloursPMS
Yellow
PMS 2955.
Signage to be constructed from Modulex Pacific Exterior:

Height 600mm
Width 600mm
Heightx600mm
x Width 600mm
PARKING PARKING
Blue PMS 2955.
Small external
are signs
to beare
used
Small parking
externalsigns
parking
to to
be used to
identify identify
visitor and
where where
visitorstaff
andparking
staff parking
Parking
Small external parking signs are to be used to identify visitor

and staff
parking
Modulex
Pacific
Exterior:
Modulex
Pacific Exterior:
where appropriate. Signage to be constructed from Modulex Pacific
Exterior:
62
64
Post And Panel
Exterior:
51
Store
Exterior: Exterior:
Store Store
44
64
30mm cap, Dax

Bold
30mm
cap, Dax Bold
Signage toSignage
be constructed
from Modulex
to be constructed
from Pacific
Modulex Pacific
Vinyl graphics
text and
to match
corporate
graphics
text to
match corporate
There are two versions for Post and Panel signs - small text and
large Vinyl
text.and
64
POST AND PANEL
All visitors must report

to reception
for Post for

andPost
Panel
versions
and Panel
signs - small
and large
text.large text.
signstext
- small
text and
51
600
64
62
600
POST AND
PANEL
POST
AND PANEL
pedestrians and traffic around site.
37
56
pedestrians
and trafficand
around
pedestrians
trafficsite.
around site.
External post and panel signs are used to direct
600
64
44
4.0
External post
and panel
signs
are signs
used to
External
post and
panel
aredirect
used to direct
600
.0
All4visitors
must report
All visitors
must report
There areThere
two are
versions
two
56
to reception
to
reception
External post and panel signs are used to direct
56
4.0
appropriate.
Signage to
be constructed
from
appropriate.
Signage
to be constructed
from

Vinyl graphics
text and
to match
corporate
Vinyl and
graphics
text to
match corporate
colours Yellow
122,PMS
Blue122,
PMSBlue
2955.
coloursPMS
Yellow
PMS 2955.
Blue PMS 2955.
Height 300mm
Width 300mm
Heightx300mm
x Width 300mm

PARKING
Small external parking signs are to be used to

POST AND
PANEL
- SMALL
POST
ANDSIGN
PANEL
SIGN -TEXT
SMALL TEXT
identify visitor and staff parking where
300
appropriate. Signage to be constructed from

Modulex Pacific Exterior:
600
45
600
45
Visitor Visitor
Parking
Parking

65
65

87
300
87
300
200
200

96

POST AND PANEL SIGN - SMALL TEXT
600
78
300
600
96
Administration
Administration
43mm cap, Dax

Bold
43mm
cap, Dax Bold
22
23mm cap, 23mm cap,

Dax
Dax
Regular
Regular
146mm cap,146mm cap,

Dax Bold Dax Bold
78
300
87
45
600
89
Visitor Parking
65
300
87
96
600
200
Administration
87
43mm cap, Dax Bold
78
89
Sample
Reception
Sample
Reception
23mm cap,
Dax
Regular
600
600
146mm cap,
Dax Bold
POST AND
PANEL
- LARGE
POST
ANDSIGN
PANEL
SIGN TEXT
- LARGE TEXT
PARKINGPARKING
SIGN
SIGN
87
58
MAIN LOGO
NOVEMBER 2009
NOVEMBER 2009
89
Sample Reception
600
A Campbell Brothers
Limited
Company
A Campbell
Brothers
Limited Company
59
Signage - Internal - Paperflex

I N T E R N AL
4.11 SIGNAGE - INTERNAL - PAPERFLEX
4.0
Paperflex
PAPERFLEX
157
Interior Paperflex panels are to be used when
24
changes in staff or room usage require the easy

29
60
12
George Brown
12mm cap, Dax Bold
or frequent updating of signage. Modulex paper
Managing Director
6mm cap, Dax Regular
is to be used and graphics are to be printed

in-house. There are two recommended sizes
that can be used - Small Paperflex sign is
Interior Paperflex panels are to be used when changes in staff or room usage
require the easy or frequent updating of signage.
Modulex paper is to be used and graphics are to be printed in-house. There are
two recommended sizes that can be used - Small Paperflex sign is 157mm wide x
60mm high, Large Paperflex sign is 157mm wide x 157mm high (shown left).
Printed graphics and text to match corporate colours Yellow PMS 122,
Blue PMS 2955.
157mm wide x 60mm high, Large Paperflex
SMALL PAPERFLEX SIGN
sign is 157mm wide x 157mm high (shown left).

Printed graphics and text to match
corporate colours Yellow PMS 122, Blue
157
PMS 2955.
24
29
21
Inorganic
Laboratory
12mm cap, Dax Bold
38
157
13
1. Ore Testing
2. Sample Testing
6mm cap, Dax Regular
LARGE PAPERFLEX SIGN
60
MAIN LOGO
61
51mm high pictograms
ALS Yellow
SUSPENDED INTERIOR SIGN
3M
7725-197
Calon
375
Pr
Panel colours are specified a
To be wall mounted
modulex range. The main colo

93
Signage - Internal - Suspended,

4.12 SIGNAGE - INTERNAL - SUSPENDED, WALL MOUNTED, BLADE
Wall Mounted,
Blade
I N T E R N AL
4.0
Inorganics Laboratory
63
58mm high arrow
Gems Laboratory
38mm cap,
Dax Bold
Pictograms and
arrows to be
centred vertically
on slat.
Emergency Shower
MX-15
Metallic Silver
MX-26
Yellow
MX-72
Blue
For external post and panel sign
be coloured MX-16 (Light Bronz
Suspended and wall mounte

83
60
38
Varies
WALL MOUNTED INTERIOR SIGN

To be suspended from ceiling
Height of sign determined by number of entries/slats
SUSPENDED
For panels containing stand

information:
specified in accordance with 3M and Calon
63
58mm high arrow
Vinyl graphics and text to

Pictograms and
arrows to be
centred vertically
on slat.
Emergency Shower
60
38
Varies
7725-197
Light Navy
For panels containing wayfin
Calon
358
Midnight Blue
for amenities / special areas:
ALS Medium Blue

434

Medium Blue
colour Blue PMS 2955.
ALS Yellow
SUSPENDED INTERIOR SIGN
3M
To be attached to wall
7725-197
Calon
Panel colour: MX-26
150
(no equivalent)
Caslon
colour Yellow PMS 122.
3M
3M
83
Panel colour: MX-72
colour numbers. These are:

ALS Dark Blue
Gems Laboratory
38mm cap,
Dax Bold
information for visitors and sta
VINYL AND PANEL COLOURS

Vinyl graphics and text colours have been
93
signs are to be used to pr
WALL MOUNTED
Bright Yellow
375
Specifications as for suspended
Primrose
150
Panel colours are specified according to the
To be wall mounted
above, but wall mounted.
modulex range. The main colours are:

93
63
58mm high arrow
Gems Laboratory
38mm cap,
Dax Bold
Pictograms and
arrows to be
centred vertically
on slat.
Emergency Shower
BLADE
MX-15
Metallic Silver
Projecting Pacific Interior signa
MX-26
Yellow
primarily for identification of a
MX-72
Blue
aid rooms.
For external post and panel signage, all posts will

be coloured MX-16 (Light Bronze) by default.
20
110
20
BLADE
Suspended and wall mounted Pacific Interior

83
60
38
Varies
WALL MOUNTED INTERIOR SIGN
Panel colour: MX-26

signs are to be used to provide wayfinding

information for visitors and staff.
NOVEMBER 2009
A Campbell Bro
SUSPENDED
For panels containing standard wayfinding
Vinyl And Panel Colours
information:
Panel colour: MX-72
Vinyl graphics and text colours have been specified in

accordance with 3M and Calon colour numbers. These are:
ALS Dark Blue
3M 7725-197
Calon 358
Light Navy
Midnight Blue
ALS light Blue
3M
Caslon 434
(no
To beequivalent)
attached to wall
Medium Blue
Suspended
For panels containing standard wayfinding information:

Panel colours are specified according to the modulex
Panel colour: MX-72
range. The main colours are:
colour Yellow PMS 122.
Vinyl graphics and text to match corporate colour
MX-15 Metallic Silver
For panels containing wayfinding information
Yellow PMS 122.
MX-26 Yellow
for amenities / special areas:
MX-72 Blue
Panel colour: MX-26
For panels containing wayfinding information for
150
amenities / special areas:
For external post and panel signage, all posts willVinyl
be graphics and text to match corporate
Panel colour: MX-26
coloured MX-16 (Light Bronze) by default. Suspended
and wall mounted Pacific Interior signs are to be used to
WALL MOUNTED
Blue PMS 2955.
provide wayfinding information for visitors and staff.
Specifications as for suspended signage shown
ALS Yellow
3M 7725-197
Calon 375
150
Bright Yellow
Primrose
Wall Mounted
Specifications as for suspended signage shown above,
but wall mounted.
Blade
Projecting Pacific Interior signage is to be used primarily
for identification of amenities and first aid rooms.
Panel colour: MX-26
Blue PMS 2955.
above, but wall mounted.

BLADE
Projecting Pacific Interior signage is to be used
primarily for identification of amenities and first
aid rooms.
62
MAIN LOGO
20
110
20
Panel colour: MX-26
63
Vehicle Signage
Signage refers to the use of the ALS logo on vehicles,

banners and signs. The ALS logo should appear on all
signage according to the logo standards.
All operational vehicles will display the standard
ALS vehicle signage. Exceptions are privately
plated vehicles.
Vehicles will have the ALS logo, divisional names are optional. Divisional logos
are to be reproduced in the ALS corporate blue PMS 2955 and not in the
divisional colours.
Heavy vehicle
Right and left side panel

Size
Maximum height 300mm x width to scale

Specifications
Sedan
Right and left side panel

Size

Specifications
Environmental
Environmental
64
MAIN LOGO
65
Vehicle Signage
Uniforms
When placing the ALS logo on any uniform the whole

logo (full lock-up) must be used in the correct colours
as stated on page 6. PMS colours should be used or one
colour only (black or white).
Embroidering
Mining vehicle
Right and left side above the wheel arch

Size

Specifications
The Symbol is to appear in full colour reproduction as close to the Style Guide
PMS colours as possible. Where full colour reproduction is not possible the Symbol
is to be embroidered in reverse Black, White, Blue or a Tone on Tone style that
matches the colour garment as per the Style Guide. No Halo stitching is to
appear on Symbol.
MAIN LOGO
As a guide, the embroidered logo should be no smaller than 40mm and should be
in proportion to the item in which it is applied.
ECO-8
MAIN LOGO
66
MAIN LOGO
67
ALS Global Operations
68
MAIN LOGO
69
General Terms - States & Provinces
General Terms - Abbreviations, Capitals,

Monetary Units
Australia
Abbreviations
ACT Australian Capital Territory

NSW New South Wales
NT Northern Territory
QLD Queensland
SA
TAS
VIC
WA
South Australia
Tasmania
Victoria
Western Australia
Alabama
Alaska
American Samoa
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
District of Columbia
Florida
Federated States of Micronesia
Georgia
Guam
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
KY Kentucky
LA Louisiana
ME Maine
MH Marshall Islands
MD Maryland
MA Massachusetts
MI Michigan
MN Minnesota
MS Mississippi
MO Missouri
MT Montana
MP Northern Mariana Islands
NE Nebraska
NV Nevada
NH New Hampshire
NJ New Jersey
NM New Mexico
NY New York
NC North Carolina
ND North Dakota
Canadian Provinces
AB Alberta
BC British Columbia
MB Manitoba
NB New Brunswick
NF Newfoundland
NT Northwest Territories
NS Nova Scotia
70
MAIN LOGO
OTHER COMMON ABBREVIATIONS
Sun Mon Tues Wed Thurs Fri Sat

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
am pm
eg - for example
etc - and so forth
ie - that is
Capitals
USA States
AL
AK
AS
AZ
AR
CA
CO
CT
DE
DC
FL
FM
GA
GU
HI
ID
IL
IN
IA
KS
DAYS, MONTHS AND TIMES
OH
OK
OR
PA
PR
PW
RI
SC
SD
TN
TX
UT
VT
VI
VA
WA
WV
WI
WY
Ohio
Oklahoma
Oregon
Pennsylvania
Puerto Rico
Palua
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virgin Islands
Virginia
Washington
West Virginia
Wisconsin
Wyoming
Headings should always be written in upper case

Use lower case when describing a geographical area eg: central Queensland
Monetary Units
ARS Argentina, Pesos
AUD Australia, Dollars
BOB Bolivia, Bolivianos
BRL Brazil, Real
CAD Canada, Dollars
XOF CFA BCEAO, Francs
CLP Chile, Pesos
COP Colombia, Pesos
CNY RMB (China Yuan Renminbi)
CZK Czech Republic, Koruna
DKK Denmark, Kroner
EUR Europe, Euro
FJD Fiji, Dollar
GHC Ghana, Cedis
GNF Guinea, Franc
HKD Hong Kong, Dollars
IDR Indonesia, Rupiahs
MYR Malaysia, Ringgits
MXN Mexico, Pesos

NZD New Zealand, Dollars
NOK Norway, Kroner
PGK Papua New Guinea, Kina
PEN Peru, Nuevos Soles
PLN Polish, Zloty
RON Romania, New Lei
RUB Russian, Rouble
SAR Saudi Arabian, Riyal
ZAR South Africa, Rand
SEK Sweden, Kronor
SGD Singapore, Dollars
THB Thailand, Baht
TRY Turkey, Lira
TWD Taiwan, New Dollars
USD United States of America, Dollars
XPF Central Pacific Franc
NU Nunavut
ON Ontario
PE Prince Edward Island
QC Quebec
SK Saskatchewan
YT Yukon
71
General Terms - Miscellaneous
Numbers
Telephone and Facsimile Numbers
Numbers from one to ten should be written in full. eg: eight
Leave a space after the first four digits of telephone and facsimile numbers. eg: 3228 8222
In text, numbers over ten should be written as figures. eg: 22
Include international dialling symbol before country code and include area codes before telephone and facsimile
numbers. eg: +61 7 3228 8222, +1 604 984 0221
Numbers (over or under ten) that accompany a unit of measurement should always be written as figures.
eg: 9%, 16 years, 26 km
For street numbers in addresses, the figures should always be shown in full. eg: 156-159 Rockhampton Street
Numbers that open a sentence should be written in words. eg: Four hundred people sat...
For numbers in tables, insert a comma between each group of three digits above 999.
eg: 1,000 10,000 100,000
Date
When writing dates, the day should be followed by the month, followed by the year.
eg: 12 October 2007, 12 Oct 07
Currency
Time
Thousands should be written with a small k after the number with no space left between. eg: $25k not $25 000
Always write time in figures using a colon to separate hours from minutes. Leave a space before am or pm.
eg: 9:15 am
Millions should be written to one decimal point - use either the symbol m (leave no space after the figure).
eg: $6.5m or for the word million, leave one space after the figure. eg: $2 million
When referring to two or more currencies in one document always use the full monetary units abbreviations.
eg: AUD not A$
Non Sexist Language
Leave a space between the monetary abbreviation and the figure. eg: AUD 4,500 not AUD4,500
Use Ms if you do not know a womans marital status.

Use Sir / Madam if you do not know the gender of the recipient of the correspondence.
Percentages (not applicable for analytical reports)

Write the word percent when writing in general commentary. eg: 25 percent
Percentages should be shown to one or two decimal points only. eg: 35.6%, 1.25%
When decimal numbers are less than one, place a zero before the decimal point. eg: 0.25%
72
MAIN LOGO
73
ALS GLOBAL OPERATIONS

Global Corporate Head Office
Level 2, 299 Coronation Drive
Milton, QLD 4064 Australia
Phone: +61 7 3367 7900
Fax: +61 73367 8456
Asia
Regional Head Office
14 Little Road #07-01 & #08-01
Tropical Industrial Buidling
Singapore 536987
Phone: +65 6283 9268
Fax: +65 6283 9689
USA Regional Head Office
Suite 210, 10450 Stancliff Road
Houston TX 77099
USA
Phone: +1 281 530 5656
Fax: +1 281 530 58870721
North America
212 Brooksbank Avenue
North Vancouver BC V7J 2C1
Canada
Phone: +1 604 984 0221
Fax: +1 604 987 0275
South America
Calle 1 Lt-1A Mz D, Esq. Con Calle A
Urb. Industrial Bocanegra
Callao 1, Lima
Peru
Phone: +51 1574 5700
Fax: +51 1574 0721
www.alsglobal.com
Africa
3 Friesland Drive
Long Meadow Business Park
South Edenvale 1609, Gauteng
South Africa
Phone: +27 11 608 0555
Fax: + 27 11 608 3163
Europe
Na Harfe 9/336
190 00 Prague 9
Czech Republic
Phone: +420 284 081 645
Fax: + 420 284 081 635

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Effective of datE: 1 may 2010

Letter from the Managing Director

1 Letter From the Managing Director

4 Logo for Different Applications

8 Business Division Logotypes &

52 Additional Design Elements

10 Business Division Image & Icons

12 Business Division Icon & Corporate Logo

52 Signage External Monolith,

14 One Colour Logo Reproduction

60 Signage Internal Paperflex

62 Signage Internal Suspended,

16 Improper Use of Our Logo

As a truly international organisation, it is important that we present

Campbell Brothers Limited

66 General Terms State & Provinces

26 Business Division Background Gradients

This Style Guide contains reproduction guidelines for most common

The information in this Corporate Style Guide is

The ALS logo is made up of the ALS symbol.

Artwork files are available electronically from the ALS

Logo for different Applications

Main Corporate Logo

Secondary Corporate Logo

is preferred and should be considered as first option when using logo.

Two Colour Reproduction

ALS Light Blue

40% PMS 2955

Four Colour Reproduction

ALS Light Blue

RGB Colour Reproduction

ALS Light Blue

The ALS brand is defined by three colours: Blue, Light

ALS Light Blue

Business Divisions Logotypes & Colour Palette

Food & Pharmaceutical

The ALS operates internationally to service six

Each business division has its own specific colour as

Business Divisions Image & Icons

Food & Pharmaceutical

Food & Pharmaceutical

Food & Pharmaceutical

Food & Pharmaceutical

Food & Pharmaceutical

Each business division is represented by a

These images allow aspects of a Divisions operations

Business Divisions Icons & Corporate Logo

should be used as the first option.

One Colour Logo Reproduction

one COLOUR REVERSE LOGO

One colour printing only.

ONE COLOUR REVERSE LOGO

For black and white printing only.

When limited to one colour, the ALS logo requires the

If your background colour is dark, use the approved

Improper Use of Our Logo

DO NOT redraw or modify any elements

DO NOT alter or reproduce our logo in any colours other than

DO NOT alter the relationship between the logos elements.

DO NOT substitute the logotype font

FOR SMALL APPLICATION