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Media &

Communication
Higher Education

2013

New edition ______________________

Key Features:

Second Edition

Art and Print Production

N. N. Sarkar, Formerly Associate Professor, Indian


Institute of Mass Communication (IIMC), New Delhi.

New to this Edition:


Moving from the conceptual to the practical, the book covers all aspects of video
productionpre-production, production, and post-production. The book, in
addition to providing the fundamentals, also acquaints readers with experiences
of various professionals in video production.

New and highly graphic chapter on outdoor


design
New sections on software tools for designing,
handling a print project, and computer to
technology
New colour photographs

In the CD:

Key Features:


Explores various aspects of designing, providing technical inputs for the same
Looks at the latest technology and trends in art and print production
Discusses the Roman script as well as the Devanagari script (an integral part
of Indian designs) in a separate chapter on typography
Includes a chapter on digital prepress
Encourages self-study, with the concepts discussed in the chapters amply
and vividly illustrated with photographs, figures, exhibits, and tables
Explains various printing techniques and processes through step-by-step
photographs captured on camera
Contains colour plates to depict the visual effect of various types of images

Beginning with the concept of art, the book discusses all technical issues arising in
any pre-printing or post-printing situation and encompasses all the issues arising
in layout planning, designing, and graphic technology as a whole. This book helps
identify print- and design-related problems, analyses the same, and suggests
solutions that can be adapted to the local needs, tastes, and perceptions.
Contents: 1. Art and Production; 2. Typography; 3. Visual Images; 5. Principles
of Design; 6. Colour in Design; 7. Copy for Printing; 8. Printing Processes; 9.
Digital Prepress; 10. Desktop Publishing; 11. Paper and Finishing; 12. Costing and
Estimating; 13. Newspaper Make-up; 14. Advertising Design; 15. Identity Design;
16. Periodicals; 17. Poster Design; 18. Packaging Design; 19. Direct Communication;
20. Book Design; 21. Outdoor Design
May 2013

Contents: 1. Visual Language; 2. Video Camera and Support Systems; 3. Production


Personnel: Roles and Responsibilities; 4. Single-camera Production: The Process;
5. Elements of Video Production: Scriptwriting; 6. Elements of Video Production:
Lighting; 7. Elements of Video Production: Sound; 8. Elements of Video Production:
Editing; 9. Multi-media Production; 10. Introduction to Multi-camera Production: The
Video Studio; 11. Field Production: ENG and EFP; 12. Video and Broadcast Technology
Online Resource
For Lecturers : PowerPoint Presentation
May 2013
` 450 | 9780198085416 | Paperback | 432 Pages | Indian Original | World Rights

Writing for the Media


Usha Raman, guest faculty in the Department
of Communication, Sarojini Naidu School of
Performing Arts, Fine Arts and Communication,
University of Hyderabad.

New edition ______________________

Second Edition

Video Production
(Includes CD)

Vasuki Belavadi, Associate Professor and Faculty Fellow,


Unesco Chair on Community Media, Department of
Communication, University of Hyderabad.
New to this Edition:
New chapter on multimedia production
covering podcasting
New sections on scriptwriting software, storyboard software, video and audio
formats, conversion and compression techniques, virtual studio, video editing
software, and various TV sets such as LCD, LED, Plasma, and 3D
Detailed discussion on popular non-linear editing (NLE) software
New anecdotes and tips highlighting the nuances encountered in the field
Additional terms in glossary

New video clips and Multiple Choice Questions for self-study.

Key Features:

` 465 | 9780198085560 | Paperback | 536 Pages | Indian Original | World Rights

Extensive coverage of scriptwriting, featuring tips and exercises on writing for


TV news, documentaries, and fiction
Checklists for each production stage to help beginners overcome challenges
on location
Colour photographs for better illustration of important concepts
Project questions to help gain proficiency in a range of video production
techniques

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Includes a language refresher, with examples of


how writing can be made crisper and more correct
Uses examples drawn from newspapers and
magazines
Provides interviews with working journalists across
the print media to give a hands-on perspective
Contains critical thinking questions throughout the text for classroom discussions
Provides project ideas at the end of each chapter for practice.

Contents: Section One: News Thinking; 1. Understanding What Makes News;


2. Putting Together the Newspaper; 3. Beginning to Write; Section Two:
Newsgathering; 4. Laying the Foundations for Stories: Collecting Information;
5. Developing Sources; 6. Interviewing: Drawing Information from People; Section
Three: News Writing; 7. Putting It All Together; 8. From Fits to Starts; 9. Building
Body Into a Story; 10. Taking It to the Field; 11. Press Conferences, Press Releases,
and Managed Events; 12. Development and Social Issue Reporting; 13. Feature
Genres; Section Four: News Editing; 14. From Copy to Printed Page;
Online Resource
For Lecturers : Instructor Manual & PowerPoint Presentation
July 2009
` 325 | 9780195699388 | 416 Pages | Paperback | Indian Original | World Rights

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Second Edition

Public Relations

Media Ethics
Paranjoy Guha Thakurta, Eminent journalist

Iqbal Sachdeva, Former secretary of Public


Relations Society of India

New to this Edition:

Key Features:

New chapters on paid news and reality television.


Revised chapters on media market, new media,
and ethics of advertising
New annexures
New case studies

This second expanded edition of Media Ethics is aimed


at sensitizing aspiring media students to issues faced
by working professionals. It offers a theoretical rationale for acting in an ethical
manner and provides practical guidelines as well.
Contents: 1. Introduction; 2. Truth, Fairness and Objectivity; 3. Sources of
Information; 4. Sensitivity; 5. Privacy; 6. Media Market; 7. Paid News; 8. Media Laws;
9. Ethics of Reality Television; 10. Sting Journalism; 11. The Internet and Beyond:
Web 2.0; 12. Ethics of Advertising; 13. Ethics of Public Relations; 14. Media Freedom
Praise for the first edition:
This book critically dissects day-to-day and currently practical issues of privacy and
editorial integrity.
M.R. Dua, former professor and head of department,
Indian Institute of Mass Communication,
New Delhi, in Vidura
Paranjoy Guha Thakurtas book is timely and up-to-date with the most recent
developments The book, which uses a textbook format, is aimed at journalism
students and media professionals and practitioners a like The chapter on Media
Market is rich in detail. As a textbook for journalism students, it gives an excellent
overview The book succeeds in flagging most of the critical issues in media ethics
Mohan Ramamoorthy, associate professor,
Asian College of Journalism, Chennai,
in the New Indian Express
Essential material for serious perusal by journalists
The Hindu
This is not an arid textbook. It contains a number of case studies from India and
abroad, such as the Mumbai blasts and the Aarushi Talwar murder case and even the
Watergate scandalthe ethical issues it raises, pointedly and pertinently, make the
book excellent
A.G. Noorani in Frontline
November 2011
` 425 | 9780198070870 | 564 Pages | Paperback | Indian Original | World Rights

Uses the four-step public relations window


to facilitate the readers understanding
of developing PR and communication
programmes
Includes a section on communications and
negotiation skills, which are essential for PR
professionals
Discusses in detail the applications of
public relations in various spheres like government PR, lobbying, event
management, crisis management
Includes chapters on media relations, corporate social responsibility,
corporate identity, corporate image, PR ethics.

Contents: PART I: Fundamentals And Emergence; 1. Public Relations


Fundamentals; 2. Emergence of Public Relations; 3: Public Relations in India;
PART II: process and practice; 4: PR Plan Phase I: Scan The Environment; 5: PR Plan
Phase II: Develop A Communication Plan; 6: PR Plan Phase III: Implementation of
Communication Plan; 7: PR Plan Phase IV: Evaluation Of Impact; PART III: Skills;
8. Communication and Public Relations; 9. Negotiating Skills and Public Relations;
PART IV: Applications Of Public Relations; 10. Marketing Public Relations and
Integrated Marketing Communications; 11. Customer Relations; 12. Dealer
Relations; 13. Vendor Relations; 14. Employee Public Relations; 15. Investor
Relations; 16. Media Relations; 17. Corporate Social Responsibility and Community
Relations; 18. Corporate Image; 19. Corporate Identity Management; 20. Event
Management; 21. Public Relations and Crisis Management; 22. Government Public
Relations; 23. Public Relations and Lobbying; 24. Corporate Advertising;
25. Anatomy of a House Journal; 26. Ethics and Public Relations; 27. Public
Relations Agency
Review:
One of the original contributions of this book is in the area of corporate identity
management, which gives a number of usable tips to companies to manage their
brand identity.
A. Thothathri Raman, Business India
This book is the first of its kind which is born out of the Indian experience and corporate
ethos.
Public Relations Society of India Newsletter
Online Resource
For Lecturers : PowerPoint Presentation, Teaching Notes, Hints to Project
Assignments & Solutions to Case Studies
For Students: Additional Case Studies
June 2009
` 385 | 9780195699180 | 584 Pages | Paperback | Indian Original | World Rights

Connect
with
Oxford
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Oxford India on Facebook


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Oxford India on Youtube
youtube.com/oupindia

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In the CD

Public Relations

Averill Elizabeth Gordon, Senior lecturer at AUT


University, Auckland, Newzealand

Key Features:

Applies a theoretical foundation to real-life PR


situations.
Features interviews with practitioners to
provide guidance on key issues
Each chapter focuses on relevant PR Tools,
with clarifying comments, to show PR in
action.

Contents: Part A: The PR framework; 1. The evolution of public relations;


2. Public opinion and communication models; 3. Media theory and news; Part
B: Developing a PR campaign; 4. Intelligence gathering; 5. Publics; 6. Goals,
objectives and strategy; 7. Implementation and budgeting; 8. Evaluation; 9. PR
communications for business; Part C: The broader context; 10. Issues and crisis
management; 11. Ethics, legalities and corporate responsibility; 12. Online public
relations; 13. Public relations trends

Video exercises to help comprehend the processes of marketing


communications in reputed organizations such as Aditya Birla Group, Adani
Wilmar, The Economic Times, and Max New York Life Insurance
Case studies to illustrate the management of advertising campaigns from
client and agency perspectives
Annexures on the code for self-regulation in advertising, advertising agencies
and rulings of the Indian Newspaper Society

Contents: 1. Introduction to Advertising Management; 2. Advertising in Historical


Context; 3. Brand Building and Advertising Management; 4. Advertising Structure
and Processes; 5. Strategy and Planning Process in Advertising Campaigns; 6.
Consumer Behaviour and Advertising Research; 7. Creative Strategy and Creative
Development; 8. Media Strategy and Planning; 9. Digital Advertising; 10. Agency
Relationships; 11. Advertising Classification and Current issues; 12. Advertising
Laws and Ethics; 13. Introduction to Sales Promotion 14. Tools of Sales Promotion;
15. Direct Marketing; 16. Public Relations; 17. Rural Advertising in India;
18. Globalisation in Indian Advertising
Online Resource
For Lecturers : Instructor Manual & PowerPoint Presentation
Praise for the first edition:

Online Resource
For Lecturers : Instructor Manual, PowerPoint Presentation, Test Bank & Practice
Examination Questions
For Students : Web links, Glossary, Progress Test, Learning Skills Portfolio, Interview
Template & Survey Questions

The book from Oxford delivers great value for money, both to students and
professionals.
The Hindu Business Line
November 2012
` 465 | 9780198074120 | 680 Pages | Paperback | Indian Original | World Rights

June 2011
` 1730 | 9780199565740 | 432 pages | Paperback | Special Price Import
For sale in India only.

Strategic Advertising
Management, 4/e
New edition ______________________

Larry Percy, Visiting Professor at Copenhagen


Business School and Luiss Business School,
Rome, and International Consultant in Marketing
Communications and Brand Strategy, and Richard
Rosenbaum-Elliott, Professor of Marketing and
Consumer Research, University of Bath School of
Management, and Fellow of St Annes College, Oxford

Second Edition

Advertising Management
(Includes CD)

Jaishri Jethwaney, Professor, Indian Institute


of Mass Communication, New Delhi; Shruti
Jain, Vice President and Global Head-Corporate
Communications and Branding, EXL Service.

New to this Edition:

New to This Edition:

New chapters on sales promotion and digital


advertising
New topics such as measurement of brand equity, positioning platforms,
media scheduling, and sales-force sales promotion
Video exercises and case studies

Key Features:

Explores the emerging issues in advertising management from an Indian


perspective
Examines the challenges faced by business organizations in advertising
management
Contains cases and examples in the key areas of advertising management
Provides end-chapter exercises with concept review and critical thinking
questions as well as interesting classroom and field projects.

Expanded coverage of new media throughout the text


A section on advertising for social marketing
All case studies updated and an increased number of examples, including
those dealing with new and social media
Greater focus on Ethics which is now included in chapter 1

Contents: Part One: Overview of Advertising and Promotion; 1: What are


Advertising and Promotion; 2: Perspectives on Advertising; Part Two: Planning
Considerations; 3: What it Takes for Successful Advertising and Promotion; 4:
Understanding Cultural Differences; 5: The Strategic Planning Process; Part Three:
Developing The Strategic Plan; 6: Selecting the Target Audience; 7: Understanding
the Best Positioning; 8: Determining the Best Positioning; 9: Developing
Communications Strategy; 10: Setting the Media Strategy; Part Four: Making it
Work; 11: Processing the Message; 12: Creative Tactics; 13: Creative Execution; Part
Five: Integrating Advertising and Promotion; 14: Message Delivery Options; 15:
Putting it All Together
March 2010
` 2200 | 9780199605583 | 416 Pages | Paperback | Special Price Import
For sale in India only.

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In the CD:

Corporate Communication
Principles and Practice

Jaishri Jethwaney, Professor, Indian Institute of


Mass Communication, New Delhi.

Key Features:



Discusses Indian cases including the Satyam


scandal, the Mumbai attacks, and the Nano
story
Includes many real-life examples to facilitate
better understanding of the concepts
Provides numerous concept review questions
and project-based exercises
Contains definitions of key terms at the end of each chapter.

Corporate Communication: Principles and Practice provides a balanced approach


to the subject. It includes several examples and cases to aid conceptual
understanding.
Contents: 1. Understanding Corporate Communication; 2. MediaDynamics and
Strategies; 3. Corporate Reputation Management; 4. Employee Communication;
5. Managing Government Relations; 6. Writing for Media and Media Relations;
7. Corporate Communication in Brand Promotion; 8. Corporate Social
Responsibility; 9. Financial Communication; 10. Crises Communication;
11. Corporate Communication Research; 12. Laws and Ethics in Corporate
Communication;

Video exercises on group discussions, interviews, and presentation skills


PowerPoint presentations on soft skills, body language, listening, interviews,
and group discussions
Text supplements

Business Communication 2/e provides comprehensive and in-depth coverage


of the concepts and key applications of business communication. The second
edition of this text has been revised to reflect recent changes in the business
communication and the need of students
Contents: PART I: Understanding Business Communication; 1. Nature and
Scope of Communication; 2. Non-verbal Communication; 3. Cross-cultural
communication; 4. Technology-enabled Business Communication; PART II:
Writing Business Messages and Documents; 5. Business writing; 6. Business
Correspondence; 7. Instructions; 8. Business Reports and Proposals; 9. Career
building and Resume writing; PART III: Developing Oral Communication Skills for
Business; 10. Effective Listening; 11. Business Presentations and Public Speaking;
12. Conversations; 13. Interviews; 14. Meetings and Conferences; 15. Group
Discussions and Team Presentations; 16. Team Briefing; PART IV: Understanding
Specific Communication Needs; 17. Communication across Functional Areas; 18.
Corporate Communication; 19. Persuasive Strategies in Business Communication;
20. Ethics in Business Communication; 21. Business Communication Aids;
Online Resource
For Lecturers : Solution Manual & PowerPoint Presentation
For Students: Question Bank & Flashcard
August 2012

March 2010
` 335 | 9780198063650 | 444 Pages | Paperback | Indian Original | World Rights

` 450 |9780198077053 | 672 Pages | Paperback | Indian Original | World Rights

Business Communication

New edition ______________________


Second Edition

(Includes CD)

Business Communication

Hory Sankar Mukerjee, Lead-Education and


Research with Infosys Limited, Hyderabad

(Includes CD)

Key Features:

Meenakshi Raman, Group Leader, Humanities


and Management, at the BITS Pilani, Goa campus;
Prakash Singh, Assistant Professor, Indian Institute
of Management (IIM), Lucknow.

New to this edition






Two new chapters on cross-cultural communication and career building and


rsum writing
New sections on interpersonal communication, communication styles,
fluency development strategies, types of interviews, video conferencing,
teleconferencing, etc.
New features such as business communication insights and business
communication tools
Sidebars for easy recapitulation
New appendices on interview questions, impact words, transitions, British and
American vocabulary, common usage errors, and commonly misspelt words

Key Features:



neW

Opening and chapter-end cases introduce


students to communication challenges
through realistic business situations.
Exhibits containing the views of
communication experts elaborate on the
latest communication techniques.
Discussions on right and wrong usages of
language, style, and technique aid comprehension.
Numerous tips and strategies help in successful business communication.
Communication mantra challenges the traditional way of thinking and
provides a fresh perspective to communication practices..

In the CD:


Video exercises that demonstrate important techniques and approaches to


group discussions, interviews, and presentations
Sample correspondence such as emails, memos, notifications, and
commercial letters
Articles on the subject by communication experts

Discusses essential concepts and principles of business communication


Provides management decision-making insights
Includes real-life examples and exhibits
Includes case studies.

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Contents: Part 1: Communication in Organizations; 1. Introduction to business


environment and communication; 2. Basics of communication; 3. Corporate
communication; 4. Listening skills; 5. Verbal and non verbal communication;
Part 2: Written Communication; 6. Good writing skills; 7. Planning and writing
messages; 8. Writing different messages; 9. Writing business reports and proposals;
Part 3: Interpersonal communication; 10. Work relationships; 11. Negotiation skills;
12. Creating and delivering good presentations; 13. Analyzing and interpreting
data and communicating visually; Part 4: Business Etiquettes and cross cultural
communication; 14. Business and social etiquettes; 15. Communicating across
borders; Part 5: Resumes and Interviews; 16. Career planning and resumes; 17. GDs,
interviews and follow up; 18. Technology in Business Communication;

Personality Development
and Soft Skills

Online Resource:

For Lecturers : PowerPoint Presentation, Teaching Notes, Hints to Concept Review


Questions, Hints to Critical Thinking Exercises, Answers to MCQs & Case Studies
For Students: Answers to MCQs

(Includes CD)
Barun K. Mitra, Formerly Professor of English,
Indian Institute of Technology (IIT), Kharagpur.
Key Features:

Provides inputs on avoiding common mistakes


in speaking English
Provides several case studies, examples
and illustrations to elucidate the concepts
discussed
Contains several classroom-based activities for students to develop their
personalities and enhance their soft skills.

November 2012

In the CD:

` 475 | 9780198073475 | 692 Pages | Paperback | Indian Original | World Rights

Provides presentations on the following topics:


Group Discussion
Job Interviews
Body Language
Contents: 1. Introduction; 1. Personality Development: A Must for Leadership and
Career Growth; 2. Soft Skills: Demanded by Every Employer; 3. Communication
Skills: Spoken English, Phonetics, Accent, Intonation; 4. Your Rsum or Curriculum
VitaeThe First Step Forward; 5. Group Discussion: A Test of Your Soft Skills; 6. Job
Interviews: The Gateway to the Job Market; 7. Body Language: Reveals Your Inner
Self and Personality; 8. Enhance Your Writing Skill to Create an Impression; 9. Fog
Index: Provides Guidance for Proper Writing; 10. Beware of PitfallsAvoid Errors;
11. Language Laboratory and Modern Methods of Learning;

Communication Skills
(Includes CD)
Sanjay Kumar, Associate Professor in English at JK
Lakshmipat University (JKLU), Jaipur. Pushp Lata,
Head of the Department of Languages at BITS,
Pilani.
Key Features:

April 2011

` 295 | 9780198066217 | 276 Pages | Paperback | Indian Original | World Rights

Covers English grammar in detail with plenty


of examples, practice tests, and exercises
Contains numerous samples of business
letters, reports, proposals, paragraphs, essays,
and email correspondence
Provides tips on editing and proofreading
Includes interesting illustrations in the text and a Wisewell Quips series at the
end of the chapters that emphasize the nuances of the English language.

In the CD:

Videos on CDs, interviews and professional presentations


Audio exercises for enhancing listening & communicational skills

Contents: 1. Fundamentals of Communication; 2. Essentials of Grammar; 3.


Applied Grammar and Usage; 4. Common Errors and 154 Misappropriations;
5. Jumbled Sentences; 6. Indianisms; 7. Basics of Phonetics; 8. Building
Advanced Vocabulary; 9. Developing Effective Listening Skills; 10. Non-verbal
Communication; 11. Dynamics of Professional; 12. Group Discussion; 13. Job
Interviews; 14. Public Speaking; 15. Conversations, Dialogues and Debates; 16. Art
of Effective Reading; 17. Reading Comprehension; 18. The Art of Condensation;
19. Note Making; 20. Paragraph Writing; 21. Essay Writing; 22. Business Letters and
Resumes; 23. Business Reports; 24. Technical Proposals; 25. Research Papers; 26.
Email Writing; 27. Other Business Writings; 28. Editing and Proofreading;

Skills Development for


Business and Management
Students
Kevin Gallagher, Senior-Lecturer at the University
of Sunderland.
Key Features:

Encourages students, in addition to achieving


the basic skills, to understand the importance
and transferability of these skills when seeking
employment.
Links study skills with the development and enhancement of emotional
intelligence: through a reflective approach
The book aims to nurture confidence and promote independence in learning

Skills Development for Business and Management Students has been written to
address the needs of both lecturers and students involved in the study of skills
development using a reflective approach.

Online Resource:
For Lecturers : PowerPoint Presentation
For Students: Further Reading, MCQs & Web links
September 2011
` 410 | 9780198069324 | 684 Pages | Paperback | Indian Original | World Rights

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Contents: 1. Introduction; 1. Personality Development: A Must for Leadership and


Career Growth; 2. Soft Skills: Demanded by Every Employer; 3. Communication
Skills: Spoken English, Phonetics, Accent, Intonation; 4. Your Rsum or Curriculum
VitaeThe First Step Forward; 5. Group Discussion: A Test of Your Soft Skills; 6.
Job Interviews: The Gateway to the Job Market; 7. Body Language: Reveals Your
Inner Self and Personality; 8. Enhance Your Writing Skill to Create an Impression;
9. Fog Index: Provides Guidance for Proper Writing; 10. Beware of PitfallsAvoid
Errors; 11. Language Laboratory and Modern Methods of Learning; Conclusion;
Bibliography

Online Resource
For Lecturers : PowerPoint Presentation, Teaching Notes, Hints to Concept Review
Questions, Hints to Critical Thinking Exercises, Hints to Internet Exercises, Solution
to Case Studies & Hints to CD exercises
For Students : MCQs & Fill in the Blanks
January 2012
` 465 | 9780198069867 | 496 Pages | Paperback | Indian Original | World Rights

Online Resource:
For Lecturers : Instructor Manual, PowerPoint Presentation, Seminar Activities &
Excel Workbook
For Students : Activities from the text, Answer guideline, Critical incidents log,
Using excel in Data Analysis & Web links
June 2010
` 365 | 9780199597338 | 400 Pages | Paperback | EPZ Print
For sale in India, Nepal, Sri Lanka, Bangladesh, Bhutan, and Myanmar only.

Brand Management:
Principles and Practices

Strategic Brand
Management
Richard Rosenbaum-Elliott, Professor of
Marketing and Consumer Research, University
of Bath School of Management, and Fellow of St
Annes College, Oxford and Larry Percy, Visiting
Professor at Copenhagen Business School and
Luiss Business School, Rome, and International
Consultant in Marketing Communications and
Brand Strategy
Key Features:
Written by an experienced and respected author team, providing students
with the confidence to engage with the subject.

(Includes CD)
Kirti Dutta, Assistant Professor (Marketing) at
Bhartiya Vidya Bhavans Usha & Lakshmi Mittal
Institute of Management, New Delhi
Key Features:
Provides rich learning from brand practices
of Indian brands like Kingfisher, Maggi, Airtel,
Aircel, Micromax, ITC, and LIC

Discusses practices of global and Indian companies such as Singapore


Airlines, Lux, Amul, and Tata Group, and includes exhibits with marketing
insights from industry

Includes exclusive chapters on creating a brand, understanding


organizational culture, consumer behaviour, e-branding, and managing brand
architecture.

Follows a clear and logical structure ensuring the subject is made accessible
and easy to understand.

Provides a unique socio-cultural approach to brand management, enabling


students to understand the different aspects of the subject.

Contents: 1. Part 1: The Socio-Cultural Meaning of Brands; 2. Understanding the


Social Psychology of Brands; 3. Emotion and Brands; 4. The Symbolic Meaning of
Brands; 5. Cultural Meaning Systems and Brands: Part 2: Brand Equity; 6. Brand
Equity: Concepts and Approaches; 7. Auditing and Measuring Brand Equity: Part
3: Managing Brands; 8. Brand Strategies 1: Symbolic Brands; 9. Brand Strategies
2: Low-Involvement Brands; 10. Brand Stretching and Retrenching; 11. Branding
Services and Managing the Corporate Brand; 12. Brands and Advertising
Online Resource
For Lecturers: PowerPoint Presentation & Resource Box

In the CD:

For Students: Web Exercises & Weblinks

July 2007

Each chapter is linked with the CD and contains videos and presentations
that explain the key concepts and includes exercise(s) for enhancing decisionmaking abilities
Includes insights about renowned brands by their brand managers through
video case studies, television commercials, and presentations of iconic brands
such as Aditya Birla Group, Amul, Yamaha Motors, Vodafone, McDonalds, Max
New York Life Insurance, and Adani Wilmar Group

` 315 | 9780195692280 | 288 Pages | Paperback | Indian Reprint


For sale in India, Nepal, Sri Lanka, Bangladesh, Bhutan, and Myanmar only.

Contents: Part I Overview of Brand Management; Chapter 1. Introduction to


Branding; Chapter 2. Creating a Brand; Chapter 3. Understanding Organizational
Culture for Successful Brand Management; Part Ii Understanding and Measuring
Brand Equity; Chapter 4. Brand Equity; Chapter 5. Researching for Brand Equity;
Chapter 6. Measuring Brand Equity; Part III Understanding Consumers And
Markets; Chapter 7. Consumer Behaviour and Brand Buying Decisions; Chapter
8. Brand Positioning; Part IV Managing Brands; Chapter 9. Branding and the
Marketing Programme; Chapter 10. E-branding-Building the Brand Online; Chapter
11. Branding and Marketing Communications; Part V Building Resilient Brands;
Chapter 12. Brand Strategies; Chapter 13. Managing Brand Architecture; Chapter
14. Brands Over Time; Chapter 15. Brands in a Borderless World

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Marketing

ONLINE RESOURCES
HIGHER EDUCATION

Paul Baines is Reader in




University.

How did Arvind Mills Flying Machine battle it out with international
brands?
How did Nstls Coffee-Mate differentiate itself from the other MNC
brands in Malaysia?

ASIAN EDITION

(Asian Edition)

FREE
How does Maggi manage to retain its position of market leader even
after 25 long years?

Chris Fill 




.

What was the challenge faced by the London Organizing Committee of


the Olympic Games in bidding for London 2012?

Kelly Page 





For the answers to these questions and many more, turn to


Marketingan exciting new generation marketing text.

Paul Baines, Reader in Marketing at Cranfield


School of Management, Chris Fill, Founder and
Managing Director, Fill Associates, Kelly Page,
Lecturer in Digital Media Marketing at Cardiff
Business School and Piyush K. Sinha, Professor,
Marketing, and Chairperson, Centre for Retailing,
Indian Institute of Management Ahmedabad (IIMA)
Piyush K. Sinha 

 

 

Marketing is an exciting new textbook packed with learning features, combining


authority with a lively and engaging writing style; and a diverse range of resources,
available online.

Learn from real-life situations, and read about great campaigns from organizations
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hand what top marketers actually do and the challenges they face in todays
business environment. Discover the latest exciting advances in new technology and
the social web, and learn how to take advantage of these in a marketing context.

ADDITIONAL RESOURCE

Practitioner and academic insight


videos available on DVD for adopters.

Designed for postgraduate students pursuing courses in business management,


this textbook will be equally useful to marketing practitioners, particularly because
of the real-life case insights presented by marketing professionals.

The Asian Edition of Marketing


by Baines et al. is simply a joy to
read! The case insights selected
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but also, make marketing concepts
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Above all, the book is very studentfriendly!

Case Insights are based on interviews with top marketers from leading
organizations, including 3M, DLF, HMV, MOLLY MAID, and Crompton Greaves

Market Insights provide real-life examples of company practice from well-known


brands including Vodafone, Malaysian Airlines, Volvo, and InterContinental

Professor Jagdish Sheth


Emory University, USA

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subject

Baines
Adapted by
Fill
Sinha
Page

Recognizing the need to go further than the traditional 4Ps approach, the text
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digital, and post-modern marketing. It provides powerful learning insights into
marketing theory and practice, through a series of Insight features:

ASIAN EDITION
Paul Baines

Chris Fill

Kelly Page
Adapted by

CASE INSIGHTS

Piyush K. Sinha

Behind-the-scenes insight
into marketing strategies
featuring 3M, MOLLY
MAID, Adani Wilmar,
Arvind Mills and many
more...

ONLINE RESOURCES

For Lecturers:

Plan your lectures using the


PowerPoint slides.

Find answers to discussion


questions from the book, and
essay questions with answer
guidance.

Bring your lectures to life


with additional case studies.

www.oupinheonline.com

For Students:

Market
Insights

For further reading, web links to


useful marketing-related sites provide
a quick resource to start you off.

For revision, test yourself with


marketing concept flashcards and
online test bank of questions.

PLUS

What leading academics really say!


Research Insights throughout

This Asian edition is published by arrangement with Oxford University Press


for sale/distribution in India, Nepal, Sri Lanka, Bangladesh, Myanmar,
Maldives, Pakistan, Malaysia, Singapore, Brunei, Indonesia, Philippines,
and Thailand only.

Key Features:


www.oup.com

CRM at HDFC Bank!


Aditya Birla Group goes global!
Maggi Noodles: 2 minutes to
25 years of glory!

` 745

online resource centre

Contents: Part 1: Marketing Fundamentals; 1.Marketing Principles and Society;


2.The Marketing Environment; 3.Consumer Buying Behaviour; 4. Marketing
Research; Part 2: Principles of Marketing Management; 5.Marketing Strategy;
6.Market Segmentation and Positioning; 7. International Market Development;
Part 3: The Marketing Mix Principle; 8.Developing Products and Brands; 9.Price
Decisions; 10.An Introduction to Marketing Communications; 11. Marketing
Communications: Tools, Media, and Planning; 12. Managing Marketing
Communications: Strategy and Implementation; 13. Channel Management
and Retailing; Part 4: Principles of Relational Marketing; 14.Services Marketing;
15.Business-to-Business Marketing; 16.Relationship Marketing; 17. Not-ForProfit Marketing; Part 5: Contemporary Marketing Practice; 18.Digital Marketing;
19.Postmodern Marketing; 20. Marketing, Sustainability and Ethics; Glossary

Featuring multiple choice questions, marketing concept flashcards, and more.


Visit www.oupinheonline.com

Separate chapters on Digital Marketing,


Relationship Marketing, Not-for-Profit Marketing, Postmodern Marketing, and
Marketing, Sustainability, and Ethics
Deals with contemporary marketing practices with relevant examples drawn
from international as well as Asian markets including India
Case Insights: Accounts of real-life situations faced by top marketers from
leading organizations, including Adani Wilmar, Oxfam, DLF, HMV, MOLLY
MAID, and Crompton Greaves, encouraging the reader to consider possible
solutions.
Market Insights: Topical and lively examples from around the world to
help apply marketing theory to well-known brands or products, including
Vodafone, Maggi, Malaysian Airlines, Unilever, Volvo, and InterContinental.
Research Insights: Seminal journal articles and books signposted to broaden
ones understanding of the chapter topics
Skills for employment: Tips from top marketers on what skills and attributes
they look for in new recruits
Glossary: Key terms highlighted in the text and collated with their definitions
in the glossary at the end of the book

The Asian Edition of Marketing by Baines et al. is simply a joy to read! The case insights
selected not only reflect the Asian reality but also, make marketing concepts more
interesting and meaningful. Above all, the book is very student-friendly!.
Professor Jagdish Sheth, Emory University, USA
Online Resource
For Lecturers : PowerPoint Presentation, Teaching Notes, Hints to Concept Review
Questions, Hints to Critical Thinking Exercises, Hints to Internet Exercises, Solution
to Case Studies & Hints to CD exercises
For Students : MCQs & Fill in the Blanks
February 2013
` 745 | 9780198079446 | 728 Pages | Paperback | Indian Adaptation
For sale in India, Nepal, Sri Lanka, Bangladesh, Myanmar, Maldives, Pakistan, Malaysia, Singapore,
Brunei, Indonesia, Philippines, and Thailand only.

Designed for postgraduate students pursuing courses in business management,


this textbook will be equally useful to marketing practitioners, particularly because
of the real-life case insights presented by marketing professionals. Recognizing the
need to go further than the traditional 4Ps approach, the text reflects on newer
perspectives, covering topics such as relational, not-for-profit, digital, and postmodern marketing. It provides powerful learning insights into marketing theory
and practice, through a series of Insight features: Case Insights, Market Insights,
and Research Insights..

Companion online resources


for instructors and students
is developed to complement
each textbook and varies from
book to book.
Visit www.oupinheonline.com
to access both teaching and
learning solutions online.

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Oxford University Press is a department of the University of Oxford. It furthers the Universitys objective of excellence in research, scholarship, and education
by publishing worldwide.

The specifications in this catalogue, including without limitation format, extent, number of illustrations, month of publication & descriptions were as accurate as possible at the time it went to press