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Allbatasinternshipreport 130412231053 Phpapp01
Allbatasinternshipreport 130412231053 Phpapp01
AN INTERNSHIP REPORT
Submitted To
Internship Evaluation Committee
School of Business
Pokhara University
Submitted By
Bijay Karmacharya
Roll No. 03/ 2011
Pokhara
March, 2013
1
Acknowledgement
It is a matter of great pleasure for me to acknowledge all the people who helped me for
the successful completion of this Internship Report on the topic A STUDY ON
AUTOMOBILE DISTRIBUTER IN NEPAL: BATAS ORGANIZATION" as per
the requirement of the 5th trimester of the syllabus provided by Master of Business
Administration, Pokhara University.
First of all, I would like to express my heartfelt gratitude and thanks to Mr. Amrit
Banstola for giving proper guidance and support during this report writing. Also, I would
like to thank all the faculty members of Pokhara University for providing necessary
documents and resources needed during the report.
I would also like to thank Mr. Bishowmani Bhandari, Human Resource Manager of Batas
Organization, for providing all the necessary information and documents needed for this
report. I also offer thanks to the staffs of the company Mr. Santosh Pokhrel, Mr.
Samayam Thapa, Mr. Rajanesh Bhurtal, Mrs. Aarati Gurung, Ms. Saru Sunar and Roshan
Poudel for their constant help and cooperation which made my internship period very
fruitful and memorable.
Thanks are due to authors of books, journals and articles that were consulted in course of
the preparing this report. I would also like to thanks all my friends, who helped me
throughout the report, and seniors for their valuable help and suggestions during this
project report writing. I am solely responsible for the errors in this report and any
constructive criticism is warmly welcomed for the betterment.
Bijay Karmacharya
5th Trimester MBA
School of Business
Pokhara University
2
Table of Contents
Acknowledgement .............................................................................................................. 2
CHAPTER I ........................................................................................................................ 7
INTRODUCTION .............................................................................................................. 7
1.1 Background ............................................................................................................... 7
1.2 Objectives of Internship ............................................................................................ 8
CHAPTER II ....................................................................................................................... 9
ORGANIZATION PROFILE ............................................................................................. 9
2.1 Description of the Organization ................................................................................ 9
2.2 Vision and Mission of the Organization ................................................................... 9
2.3 Core Values of the Organization............................................................................. 10
2.4 Areas of work .......................................................................................................... 11
2.5 Major market and customers ................................................................................... 11
2.6 Product and Services of the Organization ............................................................... 12
2.7 Organization Design & Structure............................................................................ 18
2.8 Organization Performance ...................................................................................... 19
2.9 SWOT Analysis ...................................................................................................... 20
2.9.1 Strengths .......................................................................................................... 20
2.9.2 Weaknesses ...................................................................................................... 20
2.9.3 Opportunity ...................................................................................................... 21
2.9.4 Threats.............................................................................................................. 21
CHAPTER III ................................................................................................................... 22
JOB PROFILE & ACTIVITIES PERFORMED .............................................................. 22
3.1 Activities Performed in the Organization ............................................................... 22
3.2 Problems Solved ..................................................................................................... 23
CHAPTER IV ................................................................................................................... 25
LESSONS LEARNT & FEEDBACK .............................................................................. 25
4.1 Key Skills & Attitudes Learnt................................................................................. 25
4.1.1 Key Skills Learnt ............................................................................................. 25
3
List of Tables
Table
1.
Title
Page
Major Activities:
Documentation work: - Preparing necessary copies of insurance policy, bill book,
citizenship certificate, VAT bill, warranty policy etc.
Customer Service: - Response to customer queries and give them required information
regarding the product.
Other Activities:
CHAPTER I
INTRODUCTION
1.1 Background
MBA program includes the mixture of the theoretical as well as practical knowledge.
With the key intention to produce professional managers, MBA has been able to establish
itself as a superior platform among different programs of the entire management faculty.
It rendered the great opportunity to the student to develop their skill through practical
knowledge.
Under the course of PU, the student of MBA have to perform internship program for 8
weeks in any organization (i.e. financial, manufacturing or service related) recommended
by college or selected by student themselves. It was a remarkable experience and the only
way to expose ourselves, our knowledge and skills so that we could set our mind for real
job market and create opportunity for us in the real job market. The internship program
gives the student a golden chance to develop their skill and knowledge in different fields
and to gain real life experience by working in an organization as a trainee. Such program
helps the student to develop their career in a new way.
Internship is a practical section of the MBA course which is mainly targeted at giving the
practical exposure to the students who have acquired the plenty of theoretical knowledge
in the related field of the study. The students are opportune to participate into the
organizations to learn and solve the real life problems and develop the knowledge and
skills they have learned. Similarly, Internship is an opportunity to observe, learn and
understand the corporate culture, acquire knowledge and skills in the respective field
which helps the students in their further career development. Internship provides the main
opportunity to understand how the knowledge acquired through the lectures, group
discussion and formal study is applied in the real working situation.
Through the provision of the internship, each students interpersonal skills and
communication skills are highly developed to sustain freely in this era. To cope with the
changing environment internship is a platform for gaining greater knowledge to perform
effectively with working experience. As a whole, internship teaches us a corporate
culture, develops our public relationship and provides us an excellent working
experience.
In order to fulfill the requirement of the course, I was assigned to work as an intern at
Batas Organization, Nayabazar Pokhara. This internship report mentions the various
working experience on real field. I have done my internship in Batas Organization for
eight weeks.
CHAPTER II
ORGANIZATION PROFILE
2.1 Description of the Organization
Batas Organization is one of Nepals successful and upcoming organizations. The
organization is a forefront runner in Automobiles, Finance, Investment & Remittance,
Energy, Travel & Tourism and Retail Business having head quarter in Pokhara and
corporate office in Kathmandu. Mr. Ananda Raj Batas is the Chairman of the
organization. Batas Organization is maintaining the vision of true corporate culture,
building global enterprise, proactive innovation, consumer focused and teamwork which
have leaded this Organization to its destiny to contribute national economy and beyond.
This Organization was initially set up in by Shree Ram Prasad Batas with a view to
initiate corporate culture outside the capital of the country in the vivacious city of
Pokhara.
Today, after 1969 AD 40 years, Batas Organization has grown several subsidiary
companies with a strong corporate culture, with a countrywide sales network and highly
skilled employees led by competent management team. Batas Organization has
successfully made its mark as a competitive business house within very short period of
time. Three brothers are running the owned profit making companies, professionally
& independently with the Value's of BATAS organization.
Provide only the appropriate quality products that a customer actually needs
Be genuine in everything we do
Employees - For Batas employees are essential to our success. Our goal is to treat
them with respect and dignity and support them in reaching their full potential.
Initiation - Batas take extra initiatives to exceed expectations at all levels and
improve continuously.
Agility - Batas organization are agile in responding to our customer needs and
changes in our environment for continuous improvement.
Commitment & Reliability - They are fully committed to serve our internal and
external customers in the most reliable way.
Ethics - It believe that ethical practices are essential for the long term
sustainability of the Organisation.
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Automobiles
Energy
Trading Business
Remittance
Real Estate
11
Products
Estd.
Location
Batas Brothers
1997
Pokhara
ASB Automobiles
1995
Pokhara
UDR Auto
Engineering
2006
Pokhara
BATAS
Pvt. Ltd
Investment
Refinancing of Automobiles
2003
Pokhara
Refinancing of Automobiles
2006
Pokhara
Trithunga
Trading
Concern Pvt. Ltd
2006
Pokhara
BATAS Automobiles
2009
Pokhara
Hotel Anand
1991
Pokhara
2007
Pokhara
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i.
Batas Brothers
Batas Brothers is the authorized distributor of Suzuki, Mahindra & Mahindra, TVS,
FIAT, and Cherry Spare Parts at Pokhara. In addition to genuine spare parts, the company
deals with Castrol Lubricants, Valvo line Lubricants, NBC Bearing, Globatt Batteries,
TATA Hand tools, JK Tyre, Bridgestone Tyre, and Car Accessories. Started in the year
1997 with the initial capital of NRS 35 Lakhs, registered under the HMG Department of
Commerce, As per Private Firm Registration Act, 2014 is owned by the Director, Mr.
Shanta Raj Batas.
The impressive price range and customer-friendly services have made Batas Brothers a
renowned spare parts dealer in the Western region. Batas Brothers is the unrivaled market
player in Pokhara capable of shipping any large quantity within the short span of time
with a highest standard of quality on most affordable/competitive prices. The quality of
products, timely deliveries, value for money and excellent customer service has helped it
long lasting business relationship and win over clients from all parts of Western region. It
provides a variety range of services mainly concerned with customer satisfaction.
ii.
ASB Automobiles
The TVS Bike is the perfect example of how technology features are aimed at providing
value to customer. Matching features and offering enticing prices is a top priority for the
TVS Bike manufacturer. TVS bike prices are therefore the best in the category and
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despite the low pricing, the quality is not tampered with. Unmatched quality, great
mileage and enticing discounts make the TVS Bikes a great buy.
Mahindra Tractors, the farm equipment division of Mahindra & Mahindra, builds and
sources tractors that are sold worldwide across six continents. Mahindra is also among
the top three tractor manufacturers in the world. Mahindra has a huge consumer base in
India, China and America and a growing base in Australia. Mahindra Tractors is number
one in sales in India - the largest tractor market in the world and it has been the market
leader since 1983.
iii.
If you are looking for premium automotive service and you demand real value for your
hard earned money, you need not look any farther. At UDR, the company is known for
outstanding customer service, getting the job done right and for standing behind our
work, be it the parts it recommends, the workmanship we perform or the commitments it
makes. In addition, a very well equipped garage and a reputation for tackling even the
most difficult diagnostic challenges set UDR apart from the competition.
The company takes the privilege of offering maintenance for more than 7000 vehicles
every year. Integrity, hard work and long hours are the backbone of the business means to
raise the loyalty and respect of the increasing clientele. Performing its own repairs to the
core is what it believes in so that there could be hardly any of our work to the outside
sources. As a result, it operates one of the best equipped independent repair shops in the
city. Equipment include Injector Cleaner, Digital Tyre Inflator, Paint Booth with Heating
System, Special Diagnosis tool for Suzuki range vehicles(scanner), Universal OBD III
scanner, Pneumatic Power Guns, Spark plug cleaners, Pneumatic two post lifts and many
more. We have couple of Washing Bay & Quick Bay each and 7 Maintenance Bay.
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The company offers a spacious, comfortable waiting area with a variety of popular
magazines, newspaper, television and WIFI. We are also within the walking distance of a
variety of shopping outlets. Total of 54 well trained technical staffs strive hard on a
consistent basis where the emphasis is more towards benefit to the customers.
iv.
Since 2003, Batas Investment has helped more than ten thousand customers with their
vehicle financing needs. The company offers fast, on-spot financing at competitive rates
and terms to make your car and bike shopping experience as easy as possible.
The company wants to make sure that we can help your dream of owning your favourite
car and bike come true, in the easiest and most convenient manner. At Batas Investment,
the company wants to bring every Nepali closer to their dreams. So whether you are a
student who wants his first two-wheeler or a transporter that requires commercial
vehicles or a farmer that needs a tractor, Batas Investment has a loan to suit customer
needs.
v.
Since the start of its business, the company has given top priority to providing customer
oriented, high-quality products and services as an operating foundation. The company is
committed to improving product and service quality from the customer's viewpoint with
the aim of maintaining and enhancing customer's trust, confidence and satisfaction.
Trithunga Trading is committed to high quality product & service & it has vast
experience in the marketing of Tyre & Lubricants. We have wide network to carry out
the retail business.
vi.
Generators
Battery chargers
Automobiles
Batas Automobiles
It has been a great journey for BATAS Automobiles, started in 1995 with Suzuki with
sheer dedication and willingness to serve their customer to the best. Batas Automobiles
has attained a place of eminence and honour in the market. Batas Automobiles is
handling the entire range of four wheeler products of Suzuki brand in Western region of
Gandaki and Dhaulagiri zones.
Thanks to a young and enthusiastic team of Batas Automobiles which today has to its
credit of registering high number of sales in the Western region. This is evident enough
of our focus for serving our customers to their satisfaction without compromising on
quality. For excellent sales and creditability among Suzuki users in Nepal, the dealership
was honoured with various and number of awards for Best Dealer, registering high
number of sales and many others.
Maruti Suzuki is India and Nepal's number one leading automobile manufacturer and the
market leader in the car segment, both in terms of volume of vehicles sold and revenue
earned. Suzukis technical superiority lies in its ability to pack power and performance
into a compact, lightweight engine that is clean and fuel efficient. It has been rated first in
customer satisfaction among all car makers in India from 1999 to 2009 by J D Power
Asia Pacific. It is only sheer grit and determination to develop a customer centric strategy
that has enabled to build a solid reputation over the years.
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vii.
Hotel Anand is situated at the center area of Pokhara City - 5 minutes drive from Airport,
walking distance from bus station. Another striking feature associated with Hotel Anand
is the close proximity of markets and beautiful places of Pokhara. It offers its decorated
22 rooms with multi-channel color TV, Telephone, 24 hour running hot & cold shower,
deluxe rooms with AC and mini-bar. Annapurna range is directly visible from its deluxe
room.
Hotel Anand has professional, experienced & family management. It is a part of Batas
Organisation; however, the management is being handed over to an independent team of
professional. It has been serving its customer since 1989 AD.
It has its own restaurant and Bar with experienced chefs that conjure delicious flavors and
courteous waiters, who make your dining experience perfect. It serves Indian, Nepalese,
Chinese and Continental cuisine. The hotel even has a rooftop garden where the
panoramic beauty of Annapurna Range can be easily viewed.
viii.
Trithunga Tours and Travels Pvt. Ltd offers you with an amazing service in the business
of travel and tourism including Vehicle Rental facility. The company provides you an
opportunity to explore fun, beautiful sights and make tension free tour anywhere in
Nepal. We offer the absolute perfect way for each and every person to enjoy the unique
and magical nature of Pokhara. We cater to all types of tours for every pocket, budget and
taste, either for individual, groups or corporate clients.
We design day tours to surrounding attractions, extended tours and customized tours to fit
your travel dreams. We have a large fleet of vehicles which include Toyota Prado, Toyota
Land Cruiser, Land Rover, Suzuki cars, Fiat cars, Toyota Coaster mini bus, Nissan
Civilian mini Bus, Hino Buses etc. The progress achieved by our company since its
inception, 1997, could not have been possible without the strenuous efforts done at all
levels in our organisation and professional approach and systematic working style
adopted by a strong work force of 24 well trained employees at present. Company's
assets, expertise and strong position in the market gives us an edge to handle any volume
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ix.
ASB Investment is a leading company of used vehicles Buy, Sale & Exchange, its Tradein center at Nayabazar, Pokhara, established on 2002. Pokhara conducts the business of
used cars. It helps customers in getting true value of their used cars. It is also a dealer of
Cherry Vehicles for Gandaki and Dhaulagiri region.
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Chairman
Managing
Director
Executive
Director
Account
Department
Head
Human
Resource
Head
Sales
Department
Head
The firm is earning moderate level of profit which is capable to satisfy its
shareholders.
Employees are satisfied with salary and benefits provided by the organization.
2.9.1 Strengths
The strengths of Batas Organization are as follows:
Brand image
2.9.2 Weaknesses
The Weaknesses of Batas organization are as follows:
Banks as the major source for the loan, so the organization has to be dependent on
the banks.
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No equal rights for the employees to participate on decision making except the
top level of management.
Rights and duties of the organization is centralized which makes the employee
dismotivated.
2.9.3 Opportunity
The Opportunities of Batas organization are as follows:
International competitiveness.
With the strong financial background it can also open the banks, finances or
cooperatives in new future.
2.9.4 Threats
The Threats of Batas organization are as follows:
Competitive market.
Volatile nature of technology and system management can also be threats to the
organization.
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CHAPTER III
JOB PROFILE & ACTIVITIES PERFORMED
3.1 Activities Performed in the Organization
I got an opportunity to do my internship in one of the leading Automobile distributers in
Nepal, Batas Organizations. The duration for the internship was eight weeks. I was
assigned in the sales department of ASB Automobiles and Batas Automobiles. I got the
chance to learn many things relating to sales, marketing, dealing with customers,
handling telephone queries and many other customer related issues in the organization. I
have performed different activities during my internship period. Different activities that I
have performed are as follows:
Dealing Customers
Customer dealing was the major activity that I performed during the internship
program. I had to make regular oral product presentation to the customers.
Product presentation included the brief information about product features, prices,
warranty policy, service after sales, resale value etc. I had to regularly handle
customer queries and complaints.
Document Preparation
I had to prepare the essential documents .I was given the task of preparing
necessary copies of insurance policy, bill book, citizenship certificate, VAT bill,
warranty policy etc.
Marketing Activities
During the internship program, I along with my supervisor visited Prithivi
Narayan Campus and Pokhara Engineering College to distribute the brochures of
TVS Wego, RTR 180, RTR 160, Star City etc.
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Customer Follow up
Occasionally, I was given the task of following up customers through telephone.
I had to call the customers to pay the remaining installments, to register the
vehicle ownership, to inform them about the arrival of booked vehicles, to obtain
necessary feedback etc.
Billing Customers
I had to bill the customers quite frequently. I had to fill the delivery sheet of the
vehicles as well as the cash voucher. The samples of delivery sheet and cash
voucher can be found in the appendix section.
Data Entry
During my internship program, I had to enter the purchase and sales data using
MS excel. The purchase and sales data included the name of customers, their
addresses, engine number of vehicle, chasis number of vehicle, date of purchase
and sales, type of model, colour of model etc.
Collecting Payments
In the case of hire purchase i.e. financing I had to visit various finance companies
and co-operative society to collect the necessary payments of the vehicles.
period. In that period, Wego became the largest selling scooter (i.e. 58) in a single
day in Pokhara valley.
All staffs are positive to the interns and they are ready to make us learn about the
operation of the organization.
24
CHAPTER IV
LESSONS LEARNT & FEEDBACK
4.1 Key Skills & Attitudes Learnt
4.1.1 Key Skills Learnt
Skill is the learned capacity to carry out pre-determined results often with the minimum
outlay of time, energy, or both. Following given are the specific skills I have learned in
the organization as an intern.
Time management
I have learned the way of time management during my internship period such as
which activities of the jobs should be prioritized , which job is to be done at time,
when to reporting and many more.
Ms Office application
Throughout my internship I have used the MS office package for conducting
various activities. I have used the MS EXCEL to record purchase and sales data. I
have used the MS WORD to make various types of letters and prepare various
sales reports and many others.
25
Discipline
Discipline to follow the organizational rules and regulations, norms and values are
very much important for effectiveness and efficiency in job performance. A
disciplined employee can add value to the organizational resources very well. I
have realized the various kinds of disciplined behaviors when working as an
intern in the Bats Organization.
Punctuality
Punctuality gains respect in almost any place but it is essential in the workplace.
Being on time says a lot about you and how you feel about your company and
your colleagues. Understanding the importance of punctuality can go a long way
in helping you increase your value to your company and climb the career ladder.
Punctuality is very much important for customer satisfaction, good relationship
with boss, and to fulfill the job duties on time.
Cooperation
Cooperation between employees is very much needed in the organization for
better
performance.
Without
proper
cooperation
and
communication
26
Clear hierarchy
There is no clear hierarchy and sometimes employees are confused about their
roles and responsibilities. So a proper hierarchical system should be developed in
Batas Organization.
27
Delegation of authority
I have observed that all the decisions in the organization are made by the owner
themselves. Even the small decisions are made by the owner of the organization.
Delegation of authority in certain aspect and participation of the employees in the
board meeting to some extent can be fruitful for the organization and at the same
time it also motivates the employees.
Other Recommendations
The following recommendations can be made for the organization in addition to
above:
The reception office is quite back. It should be in front of the organization.
Advertisement regarding different vehicles should be displayed in the
bigger screens.
Essential trainings on driving should be given to staffs.
28
committee should contact students regularly, take feedback from the students and
help students if they are facing any problems during the internship period.
30
References
Pant P.R. (2009). Social Science Research and Thesis Writing. Kathmandu, Nepal.
Buddha Academic Publishers and Distributers Pvt. Ltd.
www.batasorganization.com.np
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