CHAPTER-I

INTRODUCTION
Overview of Retail Industry as a whole
Retailing
The word retail is derived from the French word retailer, meaning to cut a piece
off or to break bulk. In simple terms, it implies a first-hand transaction with the
customer. Retailing involvers a direct interface with the customer and the coordination
of business activities right from the concept or design stage of a product or offering to
its delivery and post-delivery service to the customer. The industry has contributed to
the economic growth of many countries and is undoubtedly one of the fastest
changing and dynamic industries in the world today.

Indian Retail Industry

The Indian retail industry is the fifth largest in the world. Comprising of organized
and unorganized sectors, India retail industry is one of the fastest growing industries
in India, especially over the last few years. Though initially, the retail industry in India
was mostly unorganized, however with the change of tastes and preferences of the
consumers, the industry is getting more popular these days and getting organized as
well. With growing market demand, the industry is expected to grow at a pace of 2530% annually. The India retail industry is expected to grow from Rs. 35,000 crore in
2004-05 to Rs. 109,000 crore by the year 2010.
The retail scenario in India is unique. Much of it is in the unorganized sector, with
over 12 million retail outlets of various sizes and formats. Almost 96% of these retail
outlets are less than 500 square feet in size, the per capital retail space India being 2
squre feet compared to the US figure of 16 square feet Indias per capital retailing
space is thus the lowest in the world.

With more than 9 outlets per 1000 people, India has the largest number in the world.
Most of them are independent and contribute as much as 96% to total retail sales.
Because of the increasing number of the nuclear families, working women, greater
work pressure and increased commuting time, convenience has become a priority for
Indian consumers. They want everything under one roof for easy access and
multiplicity of choice. This offers an excellent opportunity for organized retailers in
the country which account for just 2% and modern stores 0.5% of the estimated US
Dollar 180 billion worth of goods that are retailed in India every chain, Wal-Mart.

Growth of Indian retail industry

According to the 8th Annual Global Retail Development Index (GRDI) of AT
Kearney, India retail industry is the most promising

emerging market for

investment. In 2007, the retail trade in India had a share of 8-10% in the GDP (Gross
Domestic Product) of the country.

According to a report by North bride Capita,

the India retail industry is expected to grow to US$ 700 billion by 2010. By the same
time, the organized sector will be 20% of the total market share. It can be
mentioned here that, the share of organized sector in 2007 was 7.5% of the total
retail market. In 2009,it rose to 12%. It is also expected to reach 22% by 2010.
India is rapidly evolving into a competitive marketplace with potential target
consumers in the niche and middle class segments. The market trends indicate
tremendous growth opportunities. Global majors too are showing a keen interest in
the Indian retail market. Over the years, international brands like marks and spencer,
Samsonite, Lacoste, McDonalds, Swarovski, Dominos among a host of others have
come into India through the franchise route following the relexation of FDI (Foreign
Direct Investment) restrictions. Large Indian companies- among them the Tata,
Goenka and the Piramal groups are investing heavily in this
industry.

Profile of Organization
Big Bazaar is a chain of hypermarkets in India, with more than 100 stores in
operations. It is a subsidiary of Pantaloon Retail India Ltd, Future Group, offers a
wide range of products including clothing, footwear, electronic appliances, groceries
and kitchen utensils. You can also buy branded stuff from Reebok, Nike and Puma
here. It caters to every need of your family. Where Big Bazaar scores over other stores
is its value for money proposition for the Indian customers.
The word hypermarket is derived from the French word hypermarche, which is a
combination of a supermarket and department store.
The stores occupy an area which ranges from anywhere between 80000 to 220000 sq.
ft. and offer a variety of food products like clothes, jewellery, hardware, sports
equipment, books, CDs, DVDs, TVs, electrical equipment and computers etc.
Hypermarkets are today synonymous with one stop shopping. The cheapest prices
will normally be found in these stores. Across thre world, hypermarkets are usually
part of a retail park, along with other shops, cafeterias and restaurants. A key element
of differentiation between the hypermarket and the other retail formats is that they
typically have destination locations. The hypermarkets are designed to attract
customers from a significantly large area with their low price offers, unique range and
offers. It is the largest form of organized retailing today. It is an ideal shopping
experience with an amalgamation of product, service and entertainment all under of a
common roof.
The company has been able to leverage on its multi-formats-multi-brand stores,
secure prime locations at the best possible prices and command a strong bargaining
power with suppliers, which provide it an edge over its competitors.
Customers come in Big Bazaar for purchasing, entertainment and pacing here and
there.

It gives many facility to the customers like; Helpline, Baggage Counter, Parking,
Exchange etc. big Bazaar trying to provide customer with 3Vs

Value

Variety

Volume

Big Bazaar has different categories; such as

Food Bazaar

Apparels

General Merchandise:- At Big Bazaar, you will definitely get the best products
at the best prices- thats what it guarantees. With the ever increasing array of
private labels, it has opened the doors into the world of fashion and general
merchandise including home gurnishings, utensils, crockery, cutlery, sports
goods and much more at prices that surprise us. Here we talk about the
department stores, because Big Bazaar based on the departments.

Department Stores:Carry broad variety and deep assortment organized into separate deparment for
displaying merchandise,
Major departments includes:

Utensils

Plastics

Home dcor

Luggage

Toys

Footwear etc.

Chains are very diverse and appeal to different markets. They are unique in terms of
the shopping experience they offer, the services they provide and the atmosphere of
the store. They are promotion- oriented. They increase competition with discount and
specialty stores creating problems.

History of Big Bazaar

Though, Big Bazaar was started purely as a fashion format

including apparel

cosmetics, accessory and merchandise, the First food bazaar format was added as
shop-In shop within Big bazaar in the year 2002. today, Big Bazaar, with its wide
range of products and service offering, reflects the aspirations of millions of Indians.
The journey of Big Bazaar can be divided into two phases one pre and the other post
January 26th, 2005 when the company rewrote the retail chapter in India, with the
introduction of a never before sales campaign " Sasbe Sasta Din" In just one day ,
almost the whole of India descended at various Big Bazaar stores In the country to
shop at their favorite shopping destination.
Further, what followed was the time and again rewriting of the Indian Retail
experience wherein understanding of the Indian consumers reflected in the products
and services offered, creating innovative deals, expanding in the tier II and tier III
towns, tying up with branded merchandise to offer exclusive products and services to
its customers.
Big Bazaar is present today in 59 cities and occupying over 5 million sq. ft. retail
space and driving over 110 million footfalls into its stores. The format is expecting the
number of footfall in the stores to increase by over 140 million by this financial year .
Over the years , Mr. Biyani for his vision and leadership, and Big Bazaar for its
unique proposition to its customers, have received every prestigious consumer
awards both nationally and internationally.

Competitors Information

Reliance Fresh
Reliance Fresh is the convenience store format which forms part of the retail
business of Reliance Industries of India which is headed by Mukesh Ambani[.
Reliance plans to invest in excess of 250 billion in the next 4 years in their
retail division. The company already has 1691 Reliance Fresh outlets across
the country.[1] These stores sell fresh fruits and vegetables, staples, groceries,
fresh juice, bars and dairy products.
A typical Reliance Fresh store is approximately 30004000 square feet and
caters to a catchment area of 23 km.
After launch, in a dramatic shift in its positioning and mainly due to the
circumstances prevailing in UP, West Bengal and Orissa, it was mentioned
recently in news dailies that Reliance Retail is moving out of stocking fruits
and vegetables. Reliance Retail has decided to minimise its exposure in the
fruit and vegetable business.
The company may not stock fruit and vegetables in some states. Though
Reliance Fresh is not exiting the fruit and vegetable business altogether, it has
decided not to compete with local vendors partly due to political reasons, and
partly due to its inability to create a robust supply chain. This is quite different
from what the firm had originally planned.
When the first Reliance Fresh store opened in Hyderabad last October not only
did the company say the stores main focus would be fresh produce like fruits
and vegetables at a much lower price, but also spoke at length about its farmto-fork" theory The idea the company spoke about was to source from farmers
and sell directly to the consumer, removing middlemen out of the way.
Reliance Fresh, Reliance Mart, Reliance Digital, Reliance Trends, Reliance
Footprint, Reliance Wellness, Reliance Jewels, Reliance Timeout and Reliance
Super are various formats that Reliance has rolled out.
In addition, Reliance Retail has entered into an alliance with Apple for setting
up a chain of Apple Specialty Stores branded as iStore, sTarting with
Bangalore

More

Aditya Birla Retail Limited (ABRL) is the retail arm of Aditya Birla
Group company. ABRL is the fourth largest supermarket chain in the country
after Future Group, Reliance Retail and D-Mart. [2] It operates two different
store formats - Supermarket and Hypermarket under the brand more.. It has
about 494 supermarkets and 16 hypermarkets around the country. ABRL plans
to open 100 supermarkets and 6-8 hypermarkets. To fund this expansion,
ABRL has borrowed Rs 500 crore from Yes bank. [4] Besides this, it has
decided to increase its borrowing limit to Rs 7,500 crore from Rs 5,000 crore.
Aditya Birla Retail Limited provides customers products under its own labels.
Private label Food Brands include Feasters, Kitchen's Promise, and Best of
India. Home & Personal care brands include Enriche, 110%, Pestex, Paradise
and Germex.[5] As per a report in Economic Times, Aditya Birla Retail Ltd
( ABRL) with its 500 + 'More' branded supermarkets and 14 hypermarkets
reported sales of Rs 1,966 crore and a net loss of Rs 650 crore in the year
ended March 2012. The company has accumulated losses of Rs 2,984 crore
since it entered the segment over six years ago.
Aditya Birla Group entered the retail industry with the acquisition of Trinethra
Super Retail in 2007.[6] Trinethra Super Retail had a strong footprint with over
172 stores spread across four states - Andhra Pradesh, Karnataka, Tamil Nadu
and Kerala. In Tamil Nadu and Andhra Pradesh, Trinethra brand was being
used, while in Karnataka and Kerala, Fabmall brand was being used. Later, all
the stores were rebranded as more. stores.

Sahara Q Shop
Sahara Q Shop is the brand name of Sahara India's Mega Quality Consumer
Merchandise FMCG Retail Venture. Sahara Q Shop offers a huge range of
totally adulteration-free, 100% quality consumer merchandise in various
categories, such as staples, processed foods, personal care products, home care
products, general and lifestyle products, at most competitive prices. You can
receive these 100% quality household items every month in the comforts of
your home.
Quality is a fundamental value offered at Sahara Q Shop. It has adopted an
integrated approach towards the same by setting up a 'Sahara Quality
Management System' (SQMS), comprising 'Quality Control' and 'Quality

Assurance' departments to achieve end-to-end quality control - from raw

material procurement to manufacturing to packaging to delivery at the
doorstep of the esteemed customer.
Sahara Q Shop's unbeatable advantages Adulteration-free, Pure and Hi-Quality products
0% commitment to Quality
Most Competitive Price
Doorstep delivery of products under strict supervision
Right Weight/Quantity
100% Disclosure Policy across all products
Convenience of Phone Shopping
State-of-the-art Quality Control labs in New Delhi, Mumbai, Lucknow,

Nagpur, Hyder
Pan-India quality team of 800 people, comprising Scientist Associates,
Senior Quality Controllers, Quality Assurance Managers and Quality

Assurance Executives
One crore-plus sq ft space in warehousing
One of the Largest Franchisee Networks of the country

Vishal Megamart
Megamart, from the house of Arvind, is a pioneer of the value- retailing concept in
India, arrived on the scene way back in 1994, and changed the rules of the
retailing business in India. Today Megamart is the largest player in this segment
and has network of over 200 stores spread across 90 cities/towns in India
including stores across Chennai, Pune, Bangalore, Hyderabad and Mumbai.
Over the last few years Megamart has forged ahead and further strengthen its
Brand portfolio through its acquisition of the exclusive international license for
India for Brands likeGeoffrey Beene, Cherokee America and Mossimo NewyorkWhich are well known brands across the globe. Each of these brands are of size
USD 1 to 3 Billion and available in around 30 countries across the world.
In addition to this Megamart houses brands like Excalibur, Elitus, Aurbun Hill,
Colt, Newport, Ruggers and Edge in Mens category. Karigiri and Anahi in the
womens ethnic category. Cherokee kids, Donuts and Day to Day in the kids
category, which have today become strong brands in the respective categories

Megamart now stands strong as value Fashion Retail chain offering the Best
international brands at highly competitive prices across the year which is unique
and unmatched in India.

SWOT Analysis of Big Bazaar

The SWOT analysis of Big Bazaar discusses the strength, weaknesses, opportunities
and threats for one of the major retailers of India Big bazaar.

Strengths:

High brand equity enjoyed by Big Bazaar

State of the art infrastructure
A vast variety of stuff available under one roof
Everyday low prices, which attract customers
Maximum percent of footfalls converted in sales
Huge investment capacity
Biggest value retail chain in India
It offers a family shopping experience, where entire family can visit together.
Available facilities such as online booking and delivery of goods

Weakness:

Unable to meet store opening targets on time

Falling revenue per sq ft
General perception: Low price = Low quality
Overcrowded during offers
Long lines at billing counters which are time consuming
Limited only to value offering low price products. A no of branded products
are still missing from Big Bazaars line of products. E.g. Jockey, Van heusen,

Opportunity:

A lot of scope in Indian organized retail as it stands at approximately 4%.

Increasing mall culture in India.
More people these days prefer to visit big stores where they can find large
variety under one roof

Threats:

Competition from other value retail chains such as Shoprite, Reliance (Fresh

and trends), Hypercity and D mart.

Unorganized retail also appears to be a threat to Big Bazaars business. A large
population still prefers to visit local convenient stores for daily purchases

Changing Government policies

International players looking to foray India

Objective of Study

To study the concept of customer

To Study the factors which attracts towards Big Bazaar.
To analyze Big Bazaar.
To find out Big Bazaar.
To find out of Big Bazaar.
.
To determine the performance scale system towards the Big Bazaar.
To find out

SCOPE OF STUDY

Methodology
Method of data collection
Primary data:
Primary data is first hand information. This information is collected directly from the
source by means of field studies. Primary data are original and are like raw materials.
It is the crudest form of information. The investigator himself collects primary data or
supervises its collection. It may be collected on a sample or census basis or from case
studies.
Secondary data:
Secondary data are the Second hand information. The data which have already been
collected and processed by some agency or persons and are not used for the first time
are termed as secondary data. According to M. M. Blair, Secondary data are those
already in existence and which have been collected for some other purpose.
Secondary data may be abstracted from existing records, published sources or
unpublished sources.
The distinction between primary and secondary data is a matter of degree only. The
data which are primary in the hands of one become secondary for all others. Generally
the data are primary to the source who collects and processes them for the first time. It
becomes secondary for all other sources, who use them later. For example, the
population census report is primary for the Registrar General of India and the
information from the report are secondary for all of us.
Both the primary and secondary data have their respective merits and demerits.
Primary data are original as they are collected from the source. So they are more
accurate than the secondary data. But primary data involves more money, time and
energy than the secondary data. In an enquiry, a proper choice between the two forms
of information should be made. The choice to a large extent depends on the
preliminaries to data collection.