TABLE OF CONTENTS

S.No. Contents

Page No.

Chapter 1

INTRODUCTION TO THE INDUSTRY

1.1 SOFT DRINK INDUSTRY

Chapter 2

INTRODUCTION TO THE ORGANIZATION

2.1 Introduction and Origin of PepsiCo

2.2 History

2.3 PepsiCo in India

2.4 Market Structure

Chapter 3

INTRODUCTION TO THE TOPIC

3.1 RECRUITMENT AND SELECTION

3.2 SOURCES OF RECRUITMENT

10

Chapter 4

21

RESEARCH METHODOLOGY

21

4.1 OBJECTIVES

21

4.2TYPE OF RESEARCH

22

4.3 SAMPLE SIZE AND METHOD OF SELECTION;

22

4.4 Data Collection Methods

23

4.5 Limitation of The Study

23

Chapter 5

24

DATA ANALYSIS AND INTERPRETATIONS

24

Chapter 6

34

FACTS AND FINDINGS & CONCLUSION

34

6.1 FACTS AND FINDINGS

34

6.2 SWOT ANALYSIS

35

6.3 Conclusion

36

6.4 Recommendation AND SUGGESTIONS

37

LIST OF CHARTS
Chart Name

Page No.

Chart 5.1 Chart showing source of recruitment

24

Chart 5.2 Chart showing Recruitment of temporary employees through different sources

25

Chart 5.3 Chart showing Recruitment of Executive Through Different Source

26

Chart 5.4 Table showing Source Do You Prefer For Internal Recruitment

27

Chart 5.5 Table showing What Are The Parameters You Consider While Recruitment

28

Chart 5.6 Chart showing Frequency of the Recruitment Of temporary employee

29

Chart 5.7 Chart showing What Type Of The Test Do You Conduct While Selecting A Candidate

30

Chart 5.8 Table showing Which Source Do You Prefer For External Recruitment Of Employees

31

Chart 5.9 Chart showing What Are The Internal Factor That Affect The Recruitment

32

Chart 5.10 Chart showing Which Source Do You Prefer For External Recruitment

33

LIST OF TABLES
S.No. Contents

Page No.

Table 5.1 Table showing source of recruitment

24

Table 5.2 Table showing Recruitment of temporary employees through different sources

25

Table 5.3 Table showing Recruitment of Executive Through Different Source

26

Table 5.4 Table showing Source Do You Prefer For Internal Recruitment

27

Table 5.5 Table showing What Are the Parameters You Consider While Recruitment

28

Table 5.6 Table showing Frequency of the Recruitment Of temporary employee

29

Table 5.7 Table showing What Type Of The Test Do You Conduct While Selecting A Candidate

30

Table 5.8 Table showing Which Source Do You Prefer For External Recruitment Of Employees

31

Table 5.9 Table showing What Are The Internal Factor That Affect The Recruitment

32

Table 5.10 Table showing Which Source Do You Prefer For External Recruitment

33

PREFACE
As part of the course curriculum of the post graduate degree of Master of Business Administration, the
students have undergone practical training for eight weeks.
The underlying object of the training is to provide the student with practical aspect of the organizations
working in an environment. Such type training helps the student to work on real industrial environment
and to gain practical knowledge and build confidence.
As the part of this curriculum, I took my training in VARUN BEVERAGES LTD. The training covered
all the aspect of learning about VARUN BEVERAGE SELECTION PROCESS AND THEIR
ADMINISTRATION PROCESS.
Practical training in any organization is must for every management student as it is better of learning
concepts and helps the student to instrument those concepts in the real corporate world.

EXECUTIVE SUMMERY
In 1965, PepsiCo, Inc was founded by Donald M.Kendall, president and chief executive officer of PepsiCola and Herman W. Lay,chairman and chief executive officer of Frito-Lay, through the merger of the
two companies. Caleb Bradham, a New Bern, N.C. pharmacist, created Pepsi-Cola inthe late 1890s. No
single foreign investment project has been the center of much attention and controversy in the late 1980s
and early 1990s as the Pepsi Co project in India.
The project, Pepsi Foods Limited, was cleared by the Indian government in September 1988 as a joint
venture of Pepsi Co, Punjab government owned Punjab AgroIndustrial Corporation (PAIC) and Voltas
India Limited.
Before this project was cleared, PepsiCo made an attempt to enter into India as early as in May 1985,
when it teamed up with Agro Product Export Ltd., a company owned by R. P. Goenkagroup, and sought
permission from the central government to import colaconcentrate and to sell a PepsiCo brand soft drink
in the Indian market, in return for the export of juice concentrate from Punjab. Under this proposal, the
main objectives put forward by PepsiCo were 'to promote the development and export of Indian made
and agro-based products and to foster the introduction anddevelopment of PepsiCo products in India'.
This proposal which was submitted to the Secretary at Ministry of Industrial Development received
rejections on the grounds that the import of concentrate could not be agreed to and the use of foreign
brand names as domestic tariff area (DTA) was not allowed. Nevertheless, taking advantage of the
ongoing political problem in Punjab at that time, PepsiCo successfully played the 'Punjab Card' and
again put forward a proposal in 1986 with stress more on diversification of Punjab agriculture and
employment generation rather than on soft drinks. The proponents of project call edit as a second 'Green
Revolution' in Punjab and projected it as harbinger of a horticultural revolution, which would end
stagnation in Punjab's rural sector and would help in promoting small and middle farmers. A strong
argument was put forward that this project will create ample employment opportunities for
theunemployed youth who has taken the path of terrorism and thereby will help in restoration of peace
in Punjab. This argument was well received in the political circles in Delhi and Punjab, which finally led
to PepsiCos entry into India in the form of a joint venture with PAIC, and Voltas as its partners. The
equity of Pepsi Foods Limited was divided among the partners with PAIC holding 36.11 percent, Voltas
24 and PepsiCo 36.89 percent