Company Overview

Kiddies & Toys International ( Pvt ) Ltd

...Our Vision

Aspiring to be the most trusted establishment, committed in providing

safe and quality products with services to enrich the lives of expectant
mothers, infants & Kids.

...Our Mission
Product Mission :

To be the leading establishment dealing in the finest

quality mother care, infant & children effects with a
continued commitment in ensuring the innovation,
hygiene, health and safety of our products as well as
offering related services whilst adhering to business
practices that respect the Communities we operate in,
Earth and the environment.

Economic Mission : To operate on a sustainable financial basis of profitable

growth, increasing the value for our stakeholders and
expanding the opportunities and career growth for our
employees.
Social Mission :

To operate on the foundations of actively recognizing the

role of our business plays in the society and initiating
innovative ways to improve the quality of life
locally, nationally and internationally.

We at Kiddies & Toys International firmly believes that all three parts must
thrive equally in a manner that commands deep respect for individuals in and
outside the company and supports the communities of which we are a part.

...Our Core Values

Innovation
Community & Environment
Hygiene, Safety & Quality norms
Delivering the WOW experience
Build Open And Honest Relationships With Communication
Build a Positive Team and Family Spirit of all Stakeholders
Do More With Less

...Our Core Strengths

Our Valued and Dedicated Professional Staff

Our Brands -

Biggest retail chain for Expectant mothers, infants and kids

Dominating 50% of the relevant market share through our brands in

Modern trade (Super Markets)

...Our Core Strengths

Largest supplier for Branded Mother & Baby care products in Sri Lanka
Continuous growth in sales since inception.
Diversified Business Interests within the KTI
Baby and Mother Care
Toys
Retail Chain
Operating under a Diversified Group of Companies which ensures stability
A clear short and a long time vision in evolving into a public quoted

company.

...Our Divisional Structure

Marketing

Imported baby
brands
Toys
Kids Joy

IT

AGM Finance

Internal Audit

AGM Strategy,
Marcum, Retail

Board of Directors

Online

Warehouse
Accounts
Happiness
Showroom
Business
Communication
HR & Admin
Customer Care

...Our Business Units- Revenue Division

Mr. Ajantha

Farlin

Mr. Asvine

Kids Joy
(Own Label)

Mother & Baby care

Division

Lego
Mattel
Plex (Own Label)
Toys Division

Mr. Ziard

KTI

Mrs. Dilsha
(ALEX)
Happiness
Retail Chain

Mr. Nishan

Own Showroom
Local / Overseas
Franchise branches

Online marketing

Mr. Asvine

All reputed brands

Licensing Division

Mr. Ajantha

Disney

Mother &
Baby Care

International
Brands

Own Brands

Toys

Branch
Network

Licenseing

...Our KTI Distribution Channel

Length of marketing channel
3 level

KTI

KTI

KTI

Branch
Network

2 level

Online
Marketing

1 level

Consumer

Area
Distributors
Modern
Trade Outlets

Retailer

Consumer

Consumer

...Thank You