1

INDEX

EXECUTIVE SUMMARY
INTRODUCTION
BIG BAZAAR
OBJECTIVES OF THE STUDY
RESEARCH METHODOLOGY
DATA ANALYSIS & INTERPRETATION
FINDINGS
RECOMMENDATION
LIMITATIONS
CONCLUSION

EXECUTIVE SUMMARY
INTRODUCTION

The project was carried out for understanding the movement of

the product at BIG BAZAAR and customer satisfaction regarding
different product at BIG BAZAAR Varanasi

Branch .BIG BAZAAR

was established in the year 2001, they are old player in RETAIL
sector. The BIG BAZAAR follows values such as

Leadership,

Respect and Humility, Valuing and Nurturing Relationships, Simplicity

and Positivity, Adaptability.
This research helps us in finding out the customers view regarding
the product and Services offered by the BIG BAZAAR and
awareness by promotion and also identifying the market potential
of BIG BAZAAR.

Slogan:

Isse sasta aur accha kahin nahi!

Outlet

146 outlet, located in India

Parent group

Future group

Owner

Kishore Biyani (CEO)

Founded

2001

Head quarter

Jogeswari,Mumbai

Industry

Retail

Website

www.bigbazar.com

Tag line

Is se sasta aur achha kahi nahi.

About Big Bazaar

Big Bazaar is a chain of shopping malls in India, owned by the
Pantaloon Group and which work on Wal-Mart type economies of scale.
They have had considerable success in many Indian cities and small
towns. Big Bazaar provides quality items but at an affordable price. It is
a very innovative idea and this hypermarket has almost anything under
one roof Apparel, Footwear, Toys, Household Appliances and more. The
ambience and customer care adds on to the shopping experience.
Is Se Sasta Aur Accha Kahin Nahin !
Big Bazaar, Indias largest hypermarket chain, a part of the Future Group,
launched their first store in Gangtok. The new Big Bazaar, a two-level 22,000
sq.ft. Store introduces the people of Gangtok to a unique, modern and convenient
shopping experience for the entire family. With the opening of this store, the total
count of Big Bazaar stores reached 146 nationally.
Situated at Namnang Commercial Complex, Namnang Road, the store caters to
a huge array of products from food, apparels, mobile phones, home crockery,
utensils, plastics, personal care, home care and much more.
After having opened several stores in the north-east including Guwahati and
Siliguri now venturing into Sikkim with a first store in Gangtok. This store will give
customers an opportunity to shop for all their requirements right from food,
essential items, apparels and others while offering the benefit of saving and
enjoying the experience with their entire family.

Products available in Big bazaar

Apparel and Accessories for Men, Women and Children.

Baby Accessories
Cosmetics
Dress Materials Suiting & Shirting
Electrical Accessories
Footwear

Electronics
Toys

Home Textiles

Home Needs

Household Appliances

Hardware

Household Plastics

Luggage

Home Dcor

Sarees

Linens
Stationery

Utensils & Utilities

Crockery

Presence and Reach in India

Big bazaar

More

There are 292 big bazaar

Currently there are over 490

stores in over in 90 cities

more supermarkets in just 10

and 60 rural locations in

states across the country

India
There are 22 central stores

15 more Megastore

in India

hypermarkets are situated in

9 cities namely Hyderabad,
new Delhi, Thane ,
Bangalore, Indore, Vadodra ,
Mysore, Varanasi and Nasik.

Home town is presents in

10 location in key metros
Ezone is a 55-store network

~1~

~2~

~3~

BIG BAZAAR
Big bazaar is a hypermarket chain owned by the Pantaloon Retail India Limited, with
currently more than 50 outlets in metros, medium, and small cities. Big Bazaar
combines the look and feel of Indian bazaars with aspect of modern retail like
choice, convenience, and hygiene.
It works on the same economy model like Wal Mart, and has had considerable
success in many Indian cities and small towns.
The idea was pioneered by entrepreneur Kishore Biyani, the head of Pantaloon Retail
India Limited.
Big Bazaar is not just another hypermarket. It caters to every need of your family.
Where Big Bazaar scores over other stores is its value for money proposition for the
Indian customers.
At Big Bazaar, you will definitely get the best products at the best prices - thats
what they guarantee. With the ever increasing array of private labels, it has opened
the doors into the world of fashion and general merchandise including home
furnishings, utensils, crockery, cutlery, sports goods and much more at prices that
will surprise you. And this is just the beginning. Big Bazaar plans to add much more
to complete your shopping experience.
Living up to its motto of Isse sasta aur accha kahin nahi, all products in Big Bazaar will
be available at prices lower than the MRP, often up to 60% discount. In addition to this,
various offers, discounts and promotions will be regularly held at the store. The consumer will
experience a new level of standard in price, convenience and comfort, quality, quantity, and
store service levels. BIG BAZAAR in its true hypermarket model will offer all of the above
for both leading brands as also for its private labels.

~4~

TIMELINE

2001

Three Big Bazaar stores launched within a span of 22 days in

Kolkata, Bangalore and Hyderabad.

2002

Big Bazaar - ICICI Bank Card is launched.

Food Bazaar becomes part of Big Bazaar with the launch of the
first store in Mumbai at High Street Phoenix.

2003

Big Bazaar enters Tier II cities with the launch of the store in
Nagpur.

Big Bazaar welcomes its 10 million-th customer at its new store in

Gurgaon.

2004

Big Bazaar wins its first award and national recognition. Big
Bazaar and Food Bazaar awarded the countrys most admired
retailer award in value retailing and food retailing segment at the
India Retail Forum.

A day before Diwali, the store at Lower Parel becomes the first to
touch Rs 10 million turnovers on a single day.

2005

Initiates the implementation of SAP and pilots a RFID project at its

central warehouse in Tarapur.

Launches a unique shopping program: the Big Bazaar Exchange

Offer, inviting customers to exchange household junk at Big
Bazaar.

Electronic Bazaar and Furniture Bazaar are launched.

~5~

2006

Mohan Jadhav sets a national record at Big Bazaar Sangli with a

Rs 1,37,367 shopping bill. The Sangli farmer becomes Big
Bazaars largest ever customer.

Big Bazaar launches Shakti, Indias first credit card program

tailored for housewives.

Navaras the jewellery store launched within Big Bazaar stores.

2007

The 50th Big Bazaar store is launched in Kanpur.

Big Bazaar partners with Futurebazaar.com to launch India's most

popular shopping portal.

Big Bazaar initiates the Power of One campaign to help raise funds
for the Save the Children India Fund.

Pantaloon Retail wins the International Retailer of the Year at USbased National Retail Federation convention in New York and
Emerging Retailer of the Year award at the World Retail Congress
held in Barcelona.

2008

Big Bazaar becomes the fastest growing hypermarket format in the

world with the launch of its 101st store within 7 years of launch.

Big Bazaar dons a new look with a fresh new section,

Fashion@Big Bazaar.

Big Bazaar joins the league of Indias Business Super brands. It is

voted among the top ten service brands in the country in the latest
Pitch-IMRB international survey.

2009

Big Bazaar opens its second store in Assam at Tinsukia.

~6~

Big Bazaar initiates Maha Annasantarpane program at its stores in

South India a unique initiative to offer meals to visitors and
support local social organizations.

Big Bazaar captures almost one-third share in food and grocery

products sold through modern retail in India.

2010

Future Value Retail Limited is formed as a specialized subsidiary to

spearhead the groups value retail business through Big Bazaar,
Food Bazaar and other formats.

Big Bazaar wins CNBC Awaaz Consumer Awards for the third
consecutive year. Adjudged the most preferred Most Preferred
Multi Brand Food & Beverage Chain, Most Preferred Multi Brand
Retail Outlet and Most Preferred Multi Brand One Stop Shop.

Big Bazaar connects over 30,000 small and medium Indian

manufacturers and entrepreneurs with around 200 million
customers visiting its stores.

~7~

INNOVATIONS
Wednesday Bazaar
Big Bazaar introduced the Wednesday Bazaar concept and promoted it as Hafte
Ka Sabse Kimti Din. It was mainly to draw customers to the stores on
Wednesdays, when least number of customers is observed. According to the chain,
the aim of the concept is "to give homemakers the power to save the most and
even the stores in the city don a fresh look to make customers feel that it is their
day".
Maha Bachat
Maha Bachat was started off in 2006 as a single day campaign with attractive
promotional offers across all Big Bazaar stores. Over the years it has grown into a
6 days biannual campaign. It has attractive offers in all its value formats such as
Big Bazaar, Food Bazaar, Electronic Bazaar and Furniture Bazaar - catering to the
entire needs of a consumer.

STORE OPERATIONS

Administrative Process
Stock Transactions
Sales Process
Cashiering & Check out Process
HR & Welfare
Facilities Management
Visual Merchandising & Display
Marketing & In Store Promotions
IT & Systems
Customer Service

~8~

Organization Structure of Big Bazaar, Varanasi

Store Manager

Assistant store Manager

Department Managers

Assistant Department Managers

Team Leaders

Team Members

~9~

10

SWOT ANALYSIS

STRENGTHS:-

EDLP [ Every Day Low Pricing]

Experienced marketing team & executive staff.

Strong culture, ethics and values are followed

Emphasis on providing total customer satisfaction

Point of purchase promotion to increase the purchase

Variety of stuff under single roof

Increase sales with the help of healthy competition between different

department

Maintains good employer-employee relation

Cost control initiatives that is critical in a retail operations business

Periodical reviews of the various operations have been done on regular basis
to identify the any possible threat and address the same within time

WEAKNESSES:-

Unable to meet store opening targets.

Unavailability of popular brand items with regard to clothing.

~10~

11
OPPORTUNITIES:-

Population of the country is growing where the scope of market is kept on

increasing for the retail sector.

Organized Retail less penetrated in India so it acts as a great opportunity to the

organization for its growth.

Evolving consumer preferences.

Economy is developing as the employment opportunities are increasing and

the income of the people is also increasing which increases life standards of
people.

Company has more scope of expansion in two and three tier cities.

THREATS:-

Competitors Strategies

Advancement of technology day by day.

Government policies.

Unorganized Retail sector

Foreign direct investment cause more problems in future because of that many
mergers and acquisition are happening in Indian retail sector

~11~

12

VISION, MISSION & CORE VALUES

GROUP VISION
Pantaloon (Future Group) shall deliver Everything, Everywhere, Every time
for every Indian consumer in the most profitable manner.
GROUP MISSION
Pantaloon share the vision and belief that their customers and
stakeholders shall be served only by creating and executing future
scenarios in the consumption space leading to economic development.
We will be the trendsetters in evolving delivery formats, creating retail
realty, making consumption affordable for all customer segments for
classes and for masses.

We shall infuse Indian brands with confidence and renewed ambition.

We shall be efficient, cost- conscious and committed to quality in whatever we do.
We shall ensure that our positive attitude, sincerity, humility and
united determination shall be the driving force to make us
successful.
CORE VALUES
Indianness: confidence in ourselves.
Leadership: to be a leader, both in thought and business.
Respect & Humility: to respect every individual and be humble in our
conduct.
Introspection: leading to purposeful thinking.
Openness: to be open and receptive to new ideas, knowledge and
information.
Valuing and Nurturing Relationships: to build long term relationships.
Simplicity & Positivity: Simplicity and positivity in our thought, business
and action.
Adaptability: to be flexible and adaptable, to meet challenges.
Flow: to respect and understand the universal laws of nature.
Corporate Credo: - Rewrite rules, Retain values.

~12~

13

COMPANY HISTORY

The Company was incorporated on the 12th of October 1987, under the
name of Manz Wear Private Limited.
The Company was converted into a Public Limited Company under the
name of Manz Wear Limited on 20th September 1991.
The Company name was changed to Pantaloon Fashions (India) Limited
vide certificate of incorporation dated the 25th September, 1991.
The Company has successfully launched the `Pantaloon` Trousers, Shirts,
Denims, Sleep Suits and other ready-made garments in 1992.
The first Pantaloon was opened in Gariahat in 1997.
The Company opened a state-of-art family store at prestigious
`Crossroads`, Hajji Ali, Mumbai, spread over an area of 4,500 sq. ft in 1999
The name of the Company was changed with the approval of the Members
to Pantaloon Retail (India) Ltd in 1999.
Tied up with Andhra Pradesh Handloom Weavers` Co-operative Society
and National Institute of Fashion Technology in 2001.
Pantaloon Retail (I) Ltd. enters into Strategic alliance with Arvind Brands
Ltd in 2004
Ties up Arvind Brands Ltd for Ruff & Tuff brand at its Big Bazaar outlets
across the country in 2004.

~13~

14

COMPANY TIMELINE

1987of
brand.

Company incorporated as Manz Wear Private Limited. Launch

Pantaloons trouser, Indias first formal trouser

1991-

Launch of BARE, the Indian jeans brand.

1992-

Initial public offer (IPO) was made in the month of May.

1994-

The Pantaloon Shoppe exclusive menswear store in

Franchisee format launched across the nation. The Company
starts the distribution of branded garments through multibrand retail outlets across the nation.

199519972001-

John Miller Formal shirt brand launched.

Pantaloons Indias family store launched in Kolkata.
Big Bazaar, Is se sasta aur accha kahi nahin
Indias first hypermarket chain launched.

2002-

Food Bazaar, the supermarket chain is launched.

2003-

Central Shop, Eat, Celebrate In the Heart of Our City -

2005-

Fashion Station - the popular fashion chain is launched.

aLL a little larger - exclusive stores for plus-size

Indias first seamless mall is launched in Bangalore.

individuals is launched.
2006-

Future Capital Holdings, the companys financial arm

launches real estate funds Kshitij and Horizon and private
equity fund Indivision. Plans forays into insurance and
consumer credit.
Multiple retail formats including collection i, Furniture
Bazaar, Shoe Factory, EZone, Depot and futurebazaar.com
are launched across the nation.
Group enters into joint venture agreements with ETAM
group and Generali.

~14~

15

ABOUT PANTALOON
Pantaloon Retail (India) Limited, is Indias leading retailer that operates multiple
retail formats in both the value and lifestyle segment of the Indian consumer marker.
Headquartered in Mumbai (Bombay), the company operates over 5 million square
feet of retail space, has over 350 stores across 40 cities in India and employs over
18,000 people.
The companys leading formats include Pantaloons, a chain of fashion outlets, Big
Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain,
blends the look, touch and feel of Indian bazaars with aspects of modern retail like
choice, convenience and quality and Central, a chain of seamless destination malls.
Some of its other formats include, Depot, Shoe Factory, Brand Factory, Blue Sky,
Fashion Station, aLL, Top 10, mBazaar and Star and Sitara. The company also
operates an online portal, futurebazaar.com.
A subsidiary company, Home Solutions Retail (India) Limited, operates Home Town,
a large-format home solutions store, Collection i, selling home furniture products and
E-Zone focused on catering to the consumer electronics segment.
Pantaloon Retail was recently awarded the International Retailer of the Year 2007 by
the US-based National Retail Federation (NRF) and the Emerging Market Retailer of
the Year 2007 at the World Retail Congress held in Barcelona.
Pantaloon Retail is the flagship company of Future Group, a business group catering
to the entire Indian consumption space.

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16

FUTURE GROUP
Future Group is Indias leading business group that caters to the entire Indian
consumption space. Led by Mr. Kishore Biyani, the Future Group operates through
six verticals: operates through six verticals: Retail, Capital, Brands, Space, Media
and Logistics.
Apart from Pantaloon Retail, the groups presence in the retail space is
complemented by group companies, Indus League Clothing, which owns leading
apparel brands like Indigo Nation, Scullers and Urban Yoga, and Galaxy
Entertainment Limited that operates Bowling Co, Sports Bar, F123 and Brew Bar.
The groups joint venture partners include French retailer ETAM group, US-based
stationary products retailer, Staples and UK-based Lee Cooper. Group Company,
Planet Retail, owns and operates the franchisee of international brands like Marks &
Spencer, Next, Debenhams and Guess in India. The groups Indian joint venture
partners include, Manipal Healthcare, Talwalkars, Blue Foods and Liberty Shoes.
Future Capital Holdings, the groups financial arm, focuses on asset management and
consumer credit. It manages assets worth over $1 billion that are being invested in
developing retail real estate and consumer-related brands and hotels. The group has
launched a consumer credit and financial supermarket format, Future Money and
soon plans to offer insurance products through a joint venture with Italian insurance
major, Generali.
Future Groups vision is to, deliver Everything, Everywhere, Every time to Every
Indian Consumer in the most profitable manner. The group considers Indian-ness
as a core value and its corporate credo is - Rewrite rules, Retain values.

~16~

17

AFFLAITED COMPANIES
PARTNER COMPANIES
Home Solutions Retail (India) Ltd.
Home Solutions Retail (India) Ltd. (HSRIL) leads the groups foray in the home
improvement and consumer electronics retailing segment. It caters to home
management requirements and products, including furnishings and textiles, furniture,
consumer electronics, home electronics and home services. It operates retail formats
like Home Town, Furniture Bazaar, Collection I, E-Zone, Electronics Bazaar and Got
It.
Future Capital Holdings
Future Capital is the financial arm of the group and is involved in asset
management (both private equity and real estate funds) with plans to get
into other financial services including insurance, credit and other
consumer related financial services. Its associate companies are Kshitij
Investment Advisory Co. Ltd., Indivision Investment Advisers Ltd., and
Ambit Investment Advisory Co. Ltd.

Indus League Clothing Ltd.

The group owns a majority stake in Indus League Clothing Ltd., one of the leading
apparel manufacturers and marketers in India. Some of its leading brands include
Indigo Nation, Scullers, Urbana, Urban Yoga and Jealous.
Galaxy Entertainment Corporate Ltd.

The group owns a stake in Galaxy Entertainment Corporate Ltd. that

operates chains like Bowling Company, Sports Bar and Brew Bar.

JOINT VENTURE COMPANIES

Planet Retail Holdings Ltd.
The group is a joint venture partner in Planet Retail Holdings Ltd., which
operates sports, lifestyle and leisure retail chain. It also owns the
franchisee and distribution rights of brands like Marks & Spencer, Guess,
Debenhams and Puma in India.

~17~

18

Footmart Retail
Footmart Retail is a joint venture with Liberty Shoes and is engaged in the
retailing of footwear products in India.

CapitaLand Retail India

The group is a joint venture partner in CapitaLand Retail India, along with
Singapore-based CapitaLand Limited. The company provides retail management
services to retail properties owned or managed by various group companies and
investment funds.

LINES OF BUSINESS

Pantaloons Fresh Fashion

aLL, the Fashion Apparel store for plus-size individuals

Big Bazaar, a hypermarket chain

~18~

19

A chain of destination malls

Food Bazaar, a food and grocery store

The Fashion Chain

For Fashion Accessories

~19~

20

For Salon and Beauty products

Depot for Books, music, Stationery etc.

Futurebazaar.com for e-tailing

~20~

21

~21~

22

OBJECTIVES OF THE STUDY

o To understand the process of consumer satisfaction

at big bazaar in Varanasi.
o Customer Orientation towards product available at
BIG BAZAAR.
o Listing of the product preferences at BIG BAZAAR.
o Recommendation

for

Impulse

Buying

at

BIG

BAZAAR.
o To determine the factors influencing an individual in
selecting a particular Retail Market.
o To analyse their perception regarding distinguishing
characteristics of a particular showroom and its
impact on their purchase behavior.
o To find out the reasons of why people prefer Big
Bazar for consumer durable product.

~22~

23

~23~

24

RESEARCH METHODOLOGY
RESEARCH PLAN
A research plan is a logical and systematic plan
prepared for directing a study and this plan is followed to
carry out the research. It determined the sequence of
action to be followed. It is a general research strategy for a
particular study. It include Research Design, Research,
Methodology, Types of Research, Sampling Technique and
Sample Size etc.
TYPE OF RESEARCH
The quality of the research project depends, among
the other things, upon life suitability of the method
selected for it. Type or method of research is carefully
selected. In this research we are using exploratorytype of
research.
Descriptive study is a fact- finding investigation with
adequate interpretation where as.
Exploratory

research

is

preliminary

study

of

an

unfamiliar problem.
TYPE OF METHODOLOGY
Survey method is used in the research. It is a method
of collecting primary data in which questionnaire is given
to

respondent

and

it

is

self-administered

respondents by themselves.

~24~

by

the

25

Reason for Choosing This Methodology

It is costly than other method i.e. interview, observation
etc.
It being more impersonal provides more anonymity then
other method like interview.
It is free from researcher's biases.
Larger sample can be drawn.
Reason to Choose This Type of Research
As our research is based on observation of facts and we
are using questionnaire as tool of data collection, so we
going with exploratory research.
RESEARCH DESIGN
The research design is a basic framework, which
provides guidelines for rest of the research process. It
emphasizes on these point.
How the data would be collected?
Which instrument for data collection would be used?
What sampling plan would be used?
METHODS OF DATA COLLECTION
In research the data are collected in two ways.
1. Primary Data

2. Secondary Data

1) Primary Data

~25~

26

The primary data are those data, which are collected a

fresh and for the first time and it always be in original
form.

We

can

obtain

direct

communication

with

respondents in one form or another personal interview.

2) Secondary Data
The secondary data are those data, which; are collected
from existing records that are easily available in the
market. In my project I have the collected the secondary
data from various like magazines, newspaper, websites
and various manuals and books.
Type of Research
Descriptive research has been done by researchers
means he has control over variable.
Data Source
I was selected the Questionnaire basis Data Sources.
Questionnaire designing
The questionnaire designing refers to dividing the
structure size, format any type of questionnaire.
Questionnaire

should

be

properly

designed

to

facilitate the user better understandings of questions and

to make the questionnaire interesting and easy to respond.
Questionnaire Size
Questionnaire size refers to size of questionnaire i.e.
number of questions in a questionnaire. There are 14a
~26~

27

questions in this questionnaire apart from 4 questions of

respondents profile.

~27~

28

Reasons To Choose This Questionnaire Size

This size of questionnaire was selected because this size is
neither to short nor too long.
This will help in obtaining all the required information for
the research.
Sampling Design
The study requires collection of primary data from field, so
the population must be clearly define for the purpose. The
sampling technique to be used for drawing the sample
from topic population and the sample size is also
determined here.
Sampling Technique
I

choose convenience Sampling techniques for finding

good result.
Samples Size
Sample size refers to the number of items to be selected
from the population to constitute a sample.
The samples size taken in this research is 64. Reasons to
Choose
This samples size will help to get an overview of the
population. This sample is adequate to reduce the
sampling error and will increase precision of the sample
results.
Sampling Technique Used
~28~

29

The sampling technique used in the research is Probability

Sampling Technique or Random Sampling Technique.
In Random Sampling Technique samples are choose
randomly. In this method each element of population has
an equal and independent chance of being selected.
Reasons to Choose This Sampling Techniques
We

are

using

sample

random

sampling

techniques

because.
It provides chance for selection if every element of population.
It is easiest methods of all sampling techniques.
It is simple to understand.
It does not require any prior knowledge about composition.

~29~

30

~30~

31

DATA INTERPRETATION
Que. 1 Age between:-

S.No.

Age Group (Years)

No.

18-24 Years

25

50%

24-35 Years

10

20%

35-50 Years

10

20%

Above 50 Years

10%

Total

50

100%

Interpretation:
According to Survey to customers given service of Big Bazzar 18 24 years
50%, 24 35 years 20% , and 35 50 years 20% and above 50 years 10%.

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32
Que.2 Gender

S.No.

Gender

No.

Male

10

20%

Female

40

80%

Total

50

100%

Interpretation:
According to Survey to customers given service of Big Bazaar Male 20%
and Female 80%.

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33
Que. 3 Marital Status

S.No.

Marital Status

No.

Married

30

60%

Unmarried

20

40%

Total

50

100%

Interpretation:
According to Survey to customers given service of Big Bazzar married 60%
and unmarried 40%.

~33~

34
Que.4 What is your Occupation

S.No.

Occupation

No.

Businessman

2.5

5%

Govt. Employee

10

20%

House Wife

25

50%

Student

10

20%

Any Other

2.5

5%

Total

50

100%

Interpretation
According to Survey to customers given service of Big Bazzar Businessman
5% ,Govt Employee 20%,House Wife 50%,Student 20% and Any Other 5%.

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35
Que.5 What is your income level [monthly in Rs]

S.No.

Particular

No.

0-10,000

25

50%

10,000-20,000

10

20%

20,000-40,000

10

20%

40,000+

10%

Total

50

100%

Interpretation
According to Survey to customers given income level of Big Bazzar 010,000 50%,10,000-20,000 20%,20,000-40,000 20%,40,000+ 10%.

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36

Que.6 Distance covered while coming to the store

S.No.

Particular

No.

0-3 kms

10%

3-5 kms

10%

5-8 kms

30

60%

more than 8 kms

10

20%

Total

50

100%

Interpretation
According to Survey to customers given coming to the store 0-3 kms
10%,3-5 kms 10%,5-8 kms 60% and more than 8 kms 20%.

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37
Que .7 Preferred timing of coming to the store

S.No.

Particular

No.

10:00-11:59

30

60%

12:00-4:59

10

20%

after5:00pm

10

20%

Total

50

100%

Interpretation
According to Survey to customers timing of coming to the store 10:0011:59 60%, 12:00-4:59 20%, after5:00pm 20%.

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38
Que.8How often do you visit the store

S.No.

Particular

No.

Daily

6%

Weekly

20

40%

Monthly

25

50%

Occasionally

4%

Total

50

100%

Interpretation
According to Survey to customers given visit the store Daily 6%,Weekly
40%,Monthly 50% and Occasionally 4%.

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39
Que.9 Main reason for coming to the store

S.No.

Particular

No.

Environment

10%

Discount

25

50%

Product range offer

10

20%

Nearby

10

20%

Total

50

100%

Interpretation
According to Survey to customers given reason for coming to the store
Environment 10%, Discount 50%, Product range offer 20% and Nearby
20%.

~39~

40
Que.10 Which one store you like to visit the mart

S.No.

Particular

No.

Big Bazar

24

48%

Spencers

16%

Vishal mega mart

16%

Jalans

10

20%

Total

50

100%

Interpretation
According to Survey to customers given like to visit the mart Big Bazzar
48%, Spencers 16%, Vishal mega mart 16% and Jalans 20%

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FINDING

According to Survey of customers given service of Big Bazzar 18

24 years 50%, 24 35 years 20% , and 35 50 years 20% and
above 50 years 10%.

According to Survey of customers given service of Big Bazaar Male

20% and Female 80%.

According to Survey of customers given service of Big Bazzar

married 60% and unmarried 40%.

According to Survey of customers given service of Big Bazzar

Businessman 5% ,Govt Employee 20%,House Wife 50%,Student
20% and Any Other 5%.

According to Survey of customers given income level of Big Bazzar

0-10,000

50%,10,000-20,000

20%,20,000-40,000

20%,40,000+

10%.

According to Survey of customers given coming to the store 0-3 kms

10%,3-5 kms 10%,5-8 kms 60% and more than 8 kms 20%.

According to Survey of customers timing of coming to the store

10:00-11:59 60%, 12:00-4:59 20%, after5:00pm 20%.

According to Survey of customers given visit the store Daily

6%,Weekly 40%,Monthly 50% and Occasionally 4%.

According to Survey of customers given reason for coming to the

store Environment 10%, Discount 50%, Product range offer 20% and
Nearby 20%.

According to Survey of customers given like to visit the mart Big

Bazzar 48%, Spencers 16%, Vishal mega mart 16% and Jalans 20%

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RECOMMENDATION

1)

Through the Second question we came to know that the extent of awareness
regarding the term mall is quite high. May it be a children, youngster, or any
senior citizen all of them are equipped with sound knowledge.

2)

Third question shows the reason of a paradigm shift of customers from kirana
stores to malls. Different customers hold different view but most of them prefer
shopping at any mall because they get all sorts of merchandise under one
roof .The second most preferred option shows that customers enjoy shopping
at leisure.

3)

The most prominent location as per the survey should be the middle of the city
and very few of them are of view of having mall at the outskirts of the city.

4)

The essentials of a sophisticated mall should be its atmosphere and

merchandise.

5)

The two most attractive parts of a mall are gift corner and music corner which
could be focused upon for growth.

6)

The two most preferred section of a mall are apparels section and food, staples
section which needs to be handled very carefully.

7)

Clothes and accessories are the products which a customer likes to purchase
from a Retail Market.

8)

Customers wish to receive after sales services in the form of value added
service in addition to their normal purchase.

9)

The customers are satisfied with services provided to them in a Retail Market
and there are only a few of them who are not satisfied with it.

10)

The two most preferred amusement spots in a Retail Market are cinema
section and food section which need to be focused upon.

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11)

There are various sorts of benefits which a customer draws from a Retail
Market but the two most preferred options are shopping at leisure and quality
validation.

12)

The customers are highly satisfied regarding the quality of the products offered
to them excluding a few of them.

13)

Majority of people are of view that shopping in a Retail Market saves their
quality time and this may be regarded as the auxiliary reason for the customers
shift.

14)

Majority of the people holds the view that these Big Bazar are posing great
threat to our traditional shops.

15)

Most of the customers are of the view having more number of Retail Market in
their city in spite of knowing that these Market are posing threat to our
traditional.

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CONCLUSION

1)

This survey reveals the fact that as the extent of a awareness among the
customers is quite high hence perfect decisions are required regarding every
aspect of a mall because today a retailer does not get any second chance as
the competitors are also present in good numbers.

2)

As the customers are moving from a kirana store to a Retail Market. Retailers
need to focus on continuous availability the products. The customers enjoy
shopping at leisure hence they would be given treatment as if they are at home.

3)

The two most preferred sections of mall namely gift corner and music corner
should be given great attention as could be used as a way of attracting
potential customers.

4)

Clothes and apparel section should be handled with great care as are the spots
of frequent purchases and could be used as a profit earning tool.

5)

Cinema section and food section could be used as a sight of displays of various
Merchandise.

6)

As these malls are posing threat to the traditional shops hence the traditional
shops should adopt corrective measures to improve their growth and also the
modern technology to compete with these retail giants.

7) There is huge scope of growth for a mall in our city hence it is clearly depicted that
there is a negative impact of mall culture in varanasi city.

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LIMITATIONS

Although proper care has been taken to keep the survey free from errors, but
the study de facto suffers from some inconsistencies. The errors, what-so-ever, might
have crept in to the study due to the following reasons:

1.

The questionnaire was not taken seriously by many surveyed respondents due
to which they have filled in

improper responses or might have just

filled the questionnaire without properly analysing the questions or purpose

it is meant for.

2.

It is difficult to know whether the sample is truly representative of the

population or not.

3.

Time constraints didn't allow me to go for a large sample-size.

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ANNEXURE
"FUTURE OF RETAIL MARKETING IN INDIAN MARKET
(BIG BAZAR)"

I am, Amrita Singh a BBA. VIth Sem. RSMT, Varanasi. I

am doing field survey on "FUTURE OF RETAIL MARKETING
IN INDIAN MARKET (BIG BAZAR)". Please cooperate and
help me by giving your valued answers on this Questionnaire
given below, which will be help me in compiling and reaching
nearer to my goal.

KNOW ABOUT YOURSELF

Name:

Address:

..................................................................

Pin:

Gender: Male/Female

Age:

..
Marital Status: Married/Unmarried

Date:..
Signature:

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Questionnaire

Que. 1 Age between:(a) 18 -24 year

(c) 35 50 year

(b) 24 35 year
(d) Above 50 year

Que.2 Gender
(a) Male

(b) Female

Que. 3 Marital Status

(a) Married

(b) Unmarried

Que.4 What is your Occupation

a.Bussinessman

b. Govt. Employee

c.House Wife

d.Student

e.Any Other
Que.5 What is your income level [monthly in Rs]
a.0-10,000
c.20,000-40,000

b.10,000-20,000
d.40,000+

Que.6 Distance covered while coming to the store

a.0-3 kms

b.3-5 kms

c.5-8 kms

d.more than 8 kms

Que .7 Preferred timing of coming to the store

a.10:00-11:59

b.12:00-4:59

c.after5:00pm
Que.8How often do you visit the store
a. Daily

b. Weekly

c. Monthly

d. Occasionally

Que.9 Main reason for coming to the store

a. Environment

b. Discount

c. Product range offer

d. Nearby

Que.10 Which one store you like to visit the mart

a. Spencers
c. Vishal mega mart

b. Jalans
d. Big Bazar

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