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ADV 498: Collaborative Project: Contribute X

Syllabus

ADV 498: Collaborative Project: Contribute X


Course Description
Students meeting set criteria are selected by their department to work on an interdisciplinary collaborative project. This project will
mirror real life projects and allow for a varied and sophisticated approach to problem solving.

Sample Course Outline

Module 1 Introductions, scope of class, introducing the collaborative

Module 2 Digital Storytelling

Module 3 Revisions to Kiva projects as per instructor and peer critique

Methods of Instruction

Course Learning Outcomes

As a result of successfully completing this course, students:

Will be able to:

● Create and refine effective material for a large-scale, multidisciplinary campaign in collaboration with students from another
school (Advertising/Web Design New Media).
● Produce work within established production guidelines and incorporating input from advisors from the design industry.

Will be familiar with:

● Working collaboratively with students from another major


● Working collaboratively with a team of instructors
● How to work effectively as a team player

Will display the following attitudes/professional behaviors:

● Prepare for, attend and contribute to class.


● Accept and apply critiques.
● Meet project deadlines.

Program Learning Outcome


Advertising School Undergraduate Program Learning Outcomes

Grading

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ADV 498: Collaborative Project: Contribute X

25% Attendance and Participation

40% Assignments

10% Quizzes and Other

25% Final Project

Topics Covered by this Course

● Experimental class with the best from both New Media and Advertising
● Modeling how advertising and design agencies work together
● Defining roles within design firms
● Storytellers and inventors working collaboratively
● Experiment to determine the way things should be
● The Big Idea, developing the best concepts to solve design problems
● Defining the next stage in digital history

Department Note

Lab Policy

Department Contact Information


Phone: 415-618-6101
Fax: 415-618-6103
Email: advertising@academyart.edu

60 Federal Street
5th Floor
San Francisco, California 94107

ADV 498 Materials List

Required Reading
There are no required books for this class, but remember that the Academy of Art University Virtual
Bookstore (powered by eCampus.com) is a great place to find optional books, discounted school supplies,
and Academy of Art University branded items such as notebooks and apparel.

Bibliography

Method of Evaluation

Assignments

Students are expected to spend a minimum of 10 hours per module on projects outside of class. All projects are due on the specified
dates (see course schedule). A late project is marked down one grade ("B" to "C"). A project more than one week late will receive a
grade of "F".

Attendance

Students are expected to attend all class meetings and final grades will reflect this policy. The Academy has developed a Model

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ADV 498: Collaborative Project: Contribute X

Attendance Policy and a Model Policy on Late Submission of Projects/Assignments. Most classes follow these policies; however,
departments may differ from the model policies. Class attendance is required. Attendance means arriving on time and staying for the
entire class session. Each course requires that the student be present at and participate in, every class session. Failure to attend
classes, tardy arrivals and early departures will be reflected in final grades as follows:

● Four (4) late arrivals may drop the final grade by one letter grade ("B" to "C", "C" to "D"...)
● Three (3) unexcused absences may result in a final grade of "F".
● Three (3) consecutive absences may result in a final grade of "F" or being dropped from the class.

Academic Probation

Students will be placed on Academic Warning if their semester Grade Point Average (GPA) falls below a 2.0, but their cumulative
GPA remains at 2.0 or higher. If their cumulative GPA falls below a 2.0, the student will be placed on Academic Probation and if their
cumulative GPA falls below 2.0 for two consecutive semesters, the result is dismissal from college. If a student is dismissed, the
student may apply for reinstatement after one full term has passed by submitting a letter to the Grievance Committee giving reasons
for his/her academic record and requesting that re-admission be granted.

Grading Criteria

Students are graded on their skill level relative to industry standards. The student's skill level comprises all of the following:

1. The quality of conceptualization as it relates to assignments.


2. The quality of craft and design skills.
3. The quality of a student's presentation.
4. The student's mature ability to interact with peers and faculty members.
5. The student's mature ability to receive and act upon critiques.
6. The student's participation in and contribution to the class.
7. The student's ability to meet weekly and final deadlines.
8. The student's attendance record.

Grade Interpretations

Letter Grade Description Grade Points

A Outstanding 4.00

A- Excellent 3.70

B+ Above Average 3.30

B Above Average 3.00

B- Good 2.70

C+ Acceptable 2.30

C Acceptable 2.00

C- Below Average 1.70

D+ Below Average 1.30

D Below Average 1.00

D- Below Average 0.70

F Failing 0.00

I Incomplete* 0.00

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ADV 498: Collaborative Project: Contribute X

IP In Progress* 0.00

P Pass 0.00

T Transfer* 0.00

Notes:
Grades of "I" will be given credit only when they are converted to a Letter Grade.
Grades of "F" are computed as zero (0) points toward the Grade Point Average.
Students must achieve a "C" or better in all Graduate level coursework.
Students must achieve a "C-" or better in all Undergraduate major classes.
Passing grade for an Undergraduate elective course is "D-" or above.
Passing grade for an Undergraduate Liberal Arts course is "D-" or above.
A "D+"/"D"/"D-" in an Undergraduate major required course will be given credit as an elective.

University Code of Conduct

The Academy of Art University is committed to upholding its policies regarding student conduct. By enrolling at the University,
students agree to abide by the policies as outlined in the University Code of Conduct, which can be found in the catalog, in the
Enrollment Agreement and on the Academy of Art University website. This includes, but is not limited to, the expectations of
professional behavior, proper classroom etiquette, attending and participating in all classes. All works, written and visual, must be the
student's own creations. Plagiarism and cheating will not be tolerated.

Academy Resource Center (ARC)

180 New Montgomery Street, Room 201 (Main Office)

All services are offered free of charge and are provided to both online and on campus students. Please call or email for more
information.

(415) 618-3917 or arc@academyart.edu

Speaking Lab. Assistance is offered for oral presentations and pronunciation practice. The Speaking Lab also arranges
conversation groups for international students.

Student Academic Support

One-on-one coaching is available by appointment or on a drop-in basis for assistance with study skills and time management. SAS
also refers students to outside and other AAU services.

ARC Tutoring (formerly Study Hall Tutoring)

ARC Tutoring provides remedial, one-on-one tutoring to qualifying students to supplement workshops.

Classroom Services

Reasonable accommodations can be made for students with disabilities. For more information, or to establish eligibility, contact
Classroom Services at 415.618.3775 or classroomservices@academyart.edu. They are located at 180 New Montgomery Street,
Room 267.

ESL Support Program and Online English as a Second Language (OESL)

In-class language support is provided for international students in designated sections. Weekly study groups and one-on-one tutoring

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ADV 498: Collaborative Project: Contribute X

are open to all students.

Writing Lab

Writing Lab and Online Writing Lab (OWL). Assistance is available for all writing assignments.

Midpoint Review Workshop (Graduate Students Only)

Midpoint Review Workshops (graduate students only). Workshops and one-on-one help are provided to graduate students working
on written proposals and oral presentations for midpoint and final reviews.

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