Vers une version de la communication interne des

organisations comme m
edia de la culture dentreprise
Sylvie PARRINI-ALEMANNO

To cite this version:

Sylvie PARRINI-ALEMANNO. Vers une version de la communication interne des organisations comme media de la culture dentreprise. X Colloque bilateral franco-roumain, CIFSIC
Universite de Bucarest, 28 juin 3 juillet 2003, Oct 2003. <sic 00000741>

HAL Id: sic 00000741

http://archivesic.ccsd.cnrs.fr/sic 00000741
Submitted on 16 Oct 2003

HAL is a multi-disciplinary open access

archive for the deposit and dissemination of scientific research documents, whether they are published or not. The documents may come from
teaching and research institutions in France or
abroad, or from public or private research centers.

Larchive ouverte pluridisciplinaire HAL, est

destinee au depot et `a la diffusion de documents
scientifiques de niveau recherche, publies ou non,
emanant des etablissements denseignement et de
recherche francais ou etrangers, des laboratoires
publics ou prives.

!"
# $ %&' & & ("
* "*

)*

+
,

./

1 2-

0 &
/

33*

"/

6 .*

. 4" ."/ .5(" ."4

.,"

" 33* "/

/
. 4" ."/ . 33 3
" * /* 7 / ( .

"

.*3
!
"
'

"
+
.

"

# $

%%&

"

"

( )

%%* (
"

,
!+
-

'

"

'

''

" !
1

''
!

''

'

'

.'

''

%%% 2
/

2
'

'

'
+

"

"
'

"
.
"
!

(+

"

"
4

'

!
"+

"

5 %*6

'

!
.
4

'

!
# $ %&' & & ("
* "*

)*

+
,

./

1 2-

0 &
/

33*
7

"/

. 4" ."/ .5(" ."4

.,"

"

"

8
2
4
( )

"

.'

/
"

"
4'
'

.
/ #

''

'

!
'
:
"

"
9
"
4

!
'

"
''

"

"
( )

%%*

"

;
$

%%&

"
2

"

"

#
5 %*6

''
"
'

%*
4
.
!

"

<

"
"

'

0
!) '

"

"

!
$
%

'

$
(

%&&
'

)*+

"

=
$
"

''
''

''

"

"
<

,
!

'

"

"
!
(

'>

"
4

"

"

'

3
"

"

"

'

"

''

'
) '

'
4

4
$
.

/
.;

/
?

'>
A

'

"

'
#

%%=

+
/ 2
?

"

"

!+
.

.
/
#

"

"

%%=

"

"

'

+
"

'
'
"

3 ?
C

'
?

"

''

"
2 3
"
'
3
'' "

(
"
! $

"
D

.'
"
/ ; E!
%**
"
'

''

/
.
"

'

/
4

!)

" !

%%* 0

''
B

. "
"

/ ( @
'
.
!
'

'
;'5 %%=

4
"

'

"

!
!

.
!
0

!
4

A
'
'
''

"
2

"

"

)
.:

+
!

3 3

"

!
/ #
4+ (

%*=
4+ .
!

"

/
4+
"
'>

%%

( 8

'
?
"

%&%

.
.
''
'

3
(+
'

"

3
'

"

"
+

3
" !

"
.

'

'

"

,
+

''

"

"
F G H
'

# 5

'
+
'' J

4
$
4

)
'>
'

'
/ 2

'
%%I
/

.
.

%*

"
D
%*%

!
5!

D/
4'
!)

"

;
4

/ (

"

<

# !

"

!
"

'

'
(
.
+

'

"
#
'
!

3
'+
''

"

"

"
.

/ :
"

%%I
3

!
'
3

3
" 4

"
4

4
'
'>

F G H
"
'

%%% B

"

!
!) " !'

'
<
"

"
"

&
'

"
'

"

4
?

'
"

''

"
.

" /

"

'

'

"

'
; "
4

4
.

"
"

"

"

"

'

"
"

"
% %K%=I

/ ; 1

'+

"
.

'

"
!
!
"
/

,
.
!

'

'
/

4
!

"

"
"

"
!

"
' .2
4

'
! "

@
!
%%6

"
'

'

) '

"

:
L

'
+

'
D
.

<

"
J
.

'
? /

"
'

D/

"

'
'
+

"

'

"
''
'>

"
""

"
"
"

) #

'

"

'+
"
?

"
"
"
'
2
'
"
%I& N 1
% &
2 5
!

+
"

"
.'

"

'
$ 1 !
'
" O :

" 0

"
!
7

J
?

"
Q

'

1 M 4
"
' "

'

%%=
"

"

"

"

%66 2

"
"

!
P

"
"
(+

"
!

'
)
%*6 2 4

''
''

+
''

%**

/
!+

#
!

'
"
%66

B
;

" 0

''

'

I
"

''
''
3 4

''
4

2
)
"

"
R
4
"

"

'

"
"

2' 2 ( )
SS+
+

R
!
''

"

%%*

'
'>

"

"
!) ' .

"
4

'>
"

'

"
!

/ 2

%%= (+
"
)

"
'

"?
#

!
'

!
"

"

"
"

'

"

"
"
"
'
+ / 2
%%=
2
$
!
%%&
'
1 >
>
'

''
+
/ 1
4
"

'
"
"

4
!

4
" /

!
!
"
"
( )
%%* 2
"
;B M
( 3;+"
.
''
"
%%% . /(
)
!
?
'' /
"
''
"
. D # !
3
+
.

D (
'
+

" 9 / B B!
( )
%%*

;
.

"
"

D / L

>
/

.
!

"

'

"

''
''

/
)

'
"

'

!
2 4
!
'

'
''

!
"

''

''

"

"

"

"
T
'

.
D -D

.
)

'
'

"
.
'

/
!
'

"

'
2

'
)

"

!
?

2
.

/0

6
!

4
'

'
"

Q
!

D
# "
#
!

O
"
.
'
"

%%

''
'
'

3
'

(FN

''

:
N U
!

%%I
%%*

'
"

D/ Q
'
'
'
" !

)
'

" !

'
!
"

'
!

:
'

'

'

''

"
?
"

.!

4
L
'
4'

!
4

4!
!
2

3
!)

"
'

"
+

"
4

D
%%=

M +"
4

4
G H

4
3

"

'

'

%*6 %** %%I $

''
)
;
+

4
'
4

5 %*6
!

+
B

)!

"
!

'

'

''

"

"
'

"
+
'
3 ?

"
W

"
3

$
. ?" /

"
'

) '

%%

9
3
$

"
.
T

'
'
!

"
?

"

"

0
!

3
"

*
!
$

5 %%
'

"

'
"

'"
!

"

"

"
/

:
'

"

''

'

"

''
!

4'

!)

"
!) '

"
!

"

2
'
'

3 ?

'

3
"

'
?

"

"

!
!

'

'

$
! !

3
.
"

"

'

!+

- 9
0 : - (
%6&
-6 9 0 O
2 -9 -; (
%%*
2 -6
:
%%
00 #
%%= #

%*

@B@ B PF#:NB$ 2BM$$ $M ($ F$1$F$T2$

8
XT

'

"

X
"

J;

:Q1 '
(
:
$

"
(

"

:Q1

"

%*A
%I&
:

%%A
;1$Y (

:Q1

:
8 2 <
8
8
8-2 0
=
2
>-

!
82 9 $
F
%% 2
2
%%* ; ''
2
%%& $ '
O
%*6 X "
9 #
%%&
: $
%*6
"

%*6

0
!
!
!
!

'

'
'

= 9 <
#
-8 ;
% A
-8 ;
%
-8 ;
% %
8N
% &

%%
:
:4
"

4+ :
:
'
1

;
P

!
: '

"

: '
3 "4
?

3
'
"
C " :

L
"

$ 1
$

' %=A :
: 4

>
@
' %I% :
4
4
: ' %6 K%*I

: ' %*A
':

* 3 &
! %*=

%
7
30-

9 =
8

%*6

"

%%

2N

' %%

;
?
?

F
F

?
?
?

F
F
F

: - ( 0=
: - (
%6I

(
%6I

=
6<
@

%*6 F
$
%%=
O:
%*&

=
2 <
2
G
%A6

'

4
4

''
:

4
)

(
:

%*A

(
%*6

"

3AI
(
:

"
%% (

%*A

(
:

%*I

T "
Z2

G#[; F $M 2

':
0 @ B
0:2 9 N
6
; 8

0
%6% 2

F $M 2

'
-

:
Z

8 # ?

%6& 1

:
: ' %%
: '
'
$7\ # : 4
%I&K%%I
A%*3 & %
:
(
%%
:
$

"

: '
-

%*= F<

#
#

=
=
8

%%=

:
:
;1$Y (

#F

#T( 2

$;1

%*6

BT

: '
00

%*6

M @ 0

0
-

:
! :
0 <
0= 6
@
=

7 !

%*=

%*6 ;
( 5

%%= (
1 %A6
0
%%=
N %*%

'

"
:
P

:
: '
:
(
: ' V ; 3O 9

'

%I&
:

(
6: - (

:4
?

%%*

%6A
]
%%*
=3 *

"
4

4
4

4
*63%6

:4
"

F " 2

@
"

]% ) K
)