CBC BFS Induction For Bschool Chennai 25-May-2015

Cognizant Consulting Capabilities
April-May 2015
Table of Contents
Cognizant Overview
Cognizant BFS Consulting Practice
Cognizant BFS Consulting Service Lines
Our Consulting Success Stories at Wells Fargo
| 2015, Cognizant
Cognizant Overview
Founded in 1994
(Nasdaq: CTSH)
Revenue Mix
NA: 76.8%,
Europe:18.4
%, RoW: 4.9%
1,260 active
customers
Cognizant
turns
33,000+
Projects in 40
countries
211,500+
employees
(as on Dec
31, 2014)
Headquarters
Teaneck, NJ
3 | 2015, Cognizant
25+ Regional
sales offices
Market Cap
Over $38 Bn
75+ Global
Delivery
Centers
Revenue
$12.21 Bn guidance for 2015 (19%
YOY)
$10.26 Bn in 2014 (up 16.4% YOY
Recent Updates
Announced acquisition of Trizetto, a provider

of healthcare software and solutions, for $2.7
Bn
Acquired Odecee, a digital solutions company

to expand Digital Transformation capability
Acquired Cadient Group to help clients drive

business transformation through Digital
Technologies
Acquired itaas, a digital video solutions major

to expand Multiplatform Video Capabilities
Announced three transformational deals totaling

$3.5 Bn in TCV in Aug 2014
Building platform, people and infrastructure

synergies to deliver outcome based contracts
(to a US Health Insurance Firm)
Combined Ops with existing IT portfolio to

deliver synergies (to a US Financial Services
Company)
Simplify, standardize and centralize the IT

Infrastructure (for European Consumer Goods
Co)
Cognizant Banking and Financial Services

Cognizant has a strong team of consultants and proven capabilities serving top banks and financial services
companies across the globe
47,420+
Strong Team
1,100+
180+
Consultants
Clients
Present globally over 12 countries including delivery centers across NA,

UK, Europe, APAC & LatAm
15+ Emerging business utilities
Consistently Recognized by Industry Analysts

Leader in PEAK Matrix For European Banking AO Service Providers,
Capital Markets AO and BPO service providers
Out of Top 10 North American

financial institutions
Business
Transformation
Risk and
Compliance
Ranked 4 by FinTech 100 (Oct14)
Cognizant Worlds Most Admired Companies: Information

Technology Services Industry Category (Rank #1)
Cognizant ranks among the TOP 50 on the 2014 InformationWeek Elite
100 (April 2014)
4 | 2015, Cognizant
Growth
Markets
Out of Top 10 European

Banks
Digital Bank of
the Future
BFS
Strategic
Focus
Areas
Business
Analytics
Delivery
Transformation
Cognizant Viewpoint: Drive efficiency while innovating for the future

Cognizant brings experience ranging from strategy and innovation consulting through operational efficiency,
leveraging disruptive business models and technologies for competitive top- and bottom-line enhancement
Horizon 3
- Breakthrough -
Horizon 2
- Grow Market Share Plan, launch and
grow into adjacent
businesses
Horizon 1
- Drive Efficiency Optimize current
state businesses
5 | 2015, Cognizant
Operations
Margins
Operations Strategy
Target Operating Model
Sourcing Transformation
Application Rationalization
Operational Analytics
Finance Transformation
FP&A Optimization
Program Management
Breakthrough
innovation to
create new
businesses
Market share
New markets
Go to Market Strategy
Growth Strategy
Technology Optimization
Change Management
Supply Chain Management
Campaign Management
HR Management
New category creation

Competitive disruption
Market transformation
Innovation
Business Analytics
Sustainability
Social and Mobile Advisory
Asset Based Consulting
Customer Experience
Transformation
Table of Contents
Cognizant Business Consulting (CBC) Overview
6 | 2015, Cognizant
1,100+
Member strong
consulting team
200+
Architects and Designers

across geographical
locations
800+
Consultants focusing on
projects and domain
competency
We support our clients end-to-end through the value creation process by blending industry
expertise with cross-industry solutions guided by transformational business and technology
strategies
CONSULTING
INDUSTRIES
CONSULTING
SOLUTIONS
125+
Consulting Managers focusing on

practice development and
leading engagements
Key BFS Consulting Offerings
Business - IT Assessment
Business - IT Transformation
Business-Operations Technology Assessment
Regulatory Compliance Adaptation (SOX, Basel, SEPA,
MiFID, AML, etc.)
Requirement Analysis Maturity Projection
Offshorability Portfolio Analysis
Commercial Off The Shelf (COTS) Product
Implementation (Temenos, Eagle, TSYS, Vision Plus,
Fidessa, etc.)
Enterprise Data Management Consultancy
Server Rationalization Services (SRS)
Enterprise Data Governance Assessment (EDGE), ERP
Consulting, BPM/CRM Strategy
Access Control Framework
Enterprise Technology Strategy
SOA Assessment
Client Reference Data Integration Initiative
Independent Audit and Project Assurance Services
Industry Standards BFS Domain Knowledge Base & Assets Domain Training & Certifications
7 | 2015, Cognizant
70+
Practice Leaders
and Principal
Consultants
Our recent Acquisitions in the Consulting Space
Equinox
Consulting
AimNet
Galileo
Performance
PIPC
Pepperweed
Advisors
8 | 2015, Cognizant
Cognizant Acquired Equinox Consulting, a Financial Services Consulting Firm in France.

Equinox has added a new flavor to Cognizants Business Consulting capabilities bringing in
the experience for its deep regulatory consulting expertise, spanning Basel III, Solvency II,
EMIR/Dodd-Frank, FATCA and MiFID, in addition to strategy consulting, organization and
operations management, change management, and HR consulting
Cognizant acquired Massachusetts-based AimNet Solutions Inc., a managed infrastructure
and professional services firm. In acquiring AimNet, Cognizant gained capabilities and
expertise that strengthen the Company's fast-growing IT Infrastructure Services (ITIS) practice.
Cognizant acquired Galileo Performance, a , a Paris based IT Testing Consultancy.

The acquisition provides Cognizant with the capability to optimize and extend business performance
through IT system measurement, management and testing
Cognizant acquired PIPC, a UK based Global Program Management Consulting Firm
Cognizant acquired Pepperweed Advisors, the IT consulting services division of Pepperweed Consulting. The
acquisition brings to Cognizant's IT Infrastructure Services (IT IS) practice a strategic consulting capability in two areas
- IT Service Management (ITSM) and IT Asset Management (ITAM)
Our Top Tier Leadership & Consulting Team

Global Leaders
Mark Livingston
US, Ex - ATK
Sandy Gopalan
Singapore, Ex - P&G
BFS Domain Leaders
Philippe Dintrans
Global BFS Consulting
Leader, Ex-McKinsey
Ed Elgerzawy
Capital Markets,
North America
Ex-Deloitte
Serge Malka
Capital Markets,
North America
Ex-Equinox
Sudhir Gupta
Capital Markets,
North America
Ex-TCS
Ed Herman
Cards &Payments,
North America
Ex-EY
Pradeep Hardikar
Capital Markets,
India &APAC
Ex-Schwab
Service Line Leaders
Rob Asen
Jon Hughes
Joseph Navarre,
CIO Advisory, NA; Program Management Organization Change
Ex-Bearing Point
Consulting, NA; Ex-PA
Management, NA
Consulting, Ex-E&Y
Ex- PwC
9 | 2015, Cognizant
Rupert Chapman
CIO Advisory, UK;
Ex-PA Consulting
Thomas Weber
Capital Markets,
Europe
Ex-HP
Alan Edwards
Banking,
UK
Ex-Fujitsu
Mahesh Subramanium Sabitha Vuppala

Retail Banking,
Wholesale Banking,
North America
North America
Ex-Infosys Consulting
Ex-Deloitte
Joris van Dongen

Europe
A Top Tier Leadership and Team

We Have Built A World Class Team By Hiring Top Talent
Partners/
Principals from
Consulting
Firms/ Industry
Aggressively recruited Partners and Principals from two key sources:

Tier 1 consulting firms (e.g., A. T. Kearney, Deloitte, IBM, PwC etc.)
Industry (to provide subject matter expertise in a particular
vertical)
90+ principals/ partners added to Consulting senior leadership in 2014
Managers from
Consulting Firms
Consultants
from B-School
10 | 2015, Cognizant
Many of our Consultants grow through the ranks to become

Managers
We hire managers laterally from other consulting firms, as well as

industry
An employer of choice at leading business schools around the world
#1 Recruiter from Indian Business Schools
Very successful US B-School Recruitment Program (15 MBA schools)
Consulting Talent from Lateral Recruitment

Our Consulting Practice is continuing to acquire and develop talent to provide Tier 1 consulting services with deep
domain and functional expertise
2014 Lateral Recruitment North
America
Cognizant has hired from:
Our experienced
hires join us from
Fortune 500
companies and
leading
consulting firms
Consulting Peers
Technology Peers
Consulting peers such as Accenture, PwC, AT

Kearney, Booz and Co., Deloitte and IBM
23%
Technology peers such as Adobe, Dell, HP,

Infosys, Motorola and Oracle
Industry leaders such as Amazon, AmEx, B of A,
Caterpillar, Delta, Disney, eBay, GE, Honda,
Nike, Sony , Target, and Wal-Mart
52%
25%
Industry
Consulting Talent from College Campuses

Our campus recruits are from top-tier B-schools in US and India
MBA Hiring in NA
20
45
35
10
2014 Campus Recruitment
31
10
2011
50
0
2012
2013
2014
Tier-1 B Schools
# US MBA Schools
# US MBA Hires (Right
Axis)
31- 50
Ranked
34%
24%
Top 30
66%
76%
MBA Hiring in India

240
220
221
220
194
200
# India MBA Hires
180
2012
2013
US
2014
U. S. MBA hires include graduates from Michigan, Georgetown, UNC, NYU, Texas, Indiana, USC, Boston Univ.
India MBA hires selected from Indias top 10 MBA programs like IIM-A, IIM-B, IIM-C, ISB, IIFT & XLRI
Cognizant was the largest recruiter of MBA graduates from Indias top MBA programs in 2013 and 2014
Our Consulting MBA recruiting is poised to double from 44 hires in 2014 to ~100 hires in 2015
2015 recruiting will include undergraduate hires for the first time at the Business Analyst level
Tier-2 B Schools
India
21- 30
Ranked
Top 20
Our Consulting Roles & Location

Role
Partner Consulting
Description
Principal /
Consulting Director
Consulting
Manager
Senior Consultant
Consultant
Industry veteran with 20+ years of experience across IT & sub domains in the Banking, Management
Consulting and Capital Markets space
Provides oversight and strategic inputs for recommendations, solution development and solution
roadmaps to Consulting Engagements
Industry veteran with 15+ years of experience across IT & sub domains in the Banking, Management
Consulting and Capital Markets space
10 - 15 years of experience across IT & sub domains in the Banking, Management Consulting and
Capital Markets space
7 - 10 years of overall experience in the IT / Banking or Capital Markets Industry

Industry expert with experience in specific sub domains in the Banking or Capital Markets space
Provides functional expertise to consulting projects as a part of consulting project delivery team
4 - 7 years of overall experience in the IT / Banking or Capital Markets Industry

MBA from a reputed B- School or Chartered Accountant
Provides functional expertise to consulting projects as a part of consulting project delivery team
Onsite
Offshore
a
a
Our Thought Leadership (1/2)

Industry leading thought leadership and academic research that have been leveraged for transforming our clients
Forbes Insights
Innovation Beyond the
Four Walls
Big Data innovation to

monitor and manage
trading risk and fraud
Harvard Business Review
Re-inventing Operating
Model
Mobilizing the Enterprise
Making BYOD Work for

Your Organization
We work extensively with MIT, Carnegie Mellon and INSEAD

Code Halos How the Digital

Lives of People, Things, and
Organizations are changing
the Rules of Business
Our Thought Leadership (2/2)

Industry leading thought leadership and academic research that have been leveraged for transforming our clients
Annual Industry Survey for

Cards & Payments industry
Best practices on how to

address Basel-III enterprise
liquidity risk requirements
The impact of
regulations on real-time
margin management
Best practice for the impact of

the Fed rule for US Foreign
Banking Organizations (FBO)
TABB Forum Spotlight Series

Rebuilding Risk and Compliance for the
Age of Oversight
We work extensively with MIT, Carnegie Mellon and INSEAD

Industry Recognition
Our Consulting is widely recognized by the analyst community for its growing consulting capabilities
Cognizant in particular appears

poised to cross the divide from
downstream operator to powerful
upstream consulting organization.
..has the strength and
independence to deliver valueadded consulting as a stand-alone
revenue source, rather than a sales
tool or an added give-away to
support or encourage downstream
integration work.
Cognizant cited as a Leader in

Business Technology Transformation
by Independent Research Firm
Cognizant Business Consulting
recognized for 'strong vision,'
'superb client references,' and
deep understanding of
technology-enabled business
transformation
Cognizant is no longer just a low

cost provider, but rather, had
moved itself to a consulting led
organization
Cognizant is definitely a firm that
other competitors need to pay
attention to because it is taking
share in current market segments
and attempting to challenge fullscale providers by adding
business consulting and industry
process knowledge
Vault Consulting survey Top 10 consulting firm in the very 3rd year of
participation. (2011/12)
Cognizants Giant
Step The IT company
is reimagining itself as
a consultancy for the
new era of the wired
corporation Forbes
India Feb 14 Edition
Cognizant Business Consulting (CBC) Overview
Click on each icon to know

more about each Service Line
Operations
Consulting
Technology
Consulting
Consulting
Engagements
Program
Management
Consulting
Strategic
Consulting
OCM*
Consulting
Business
Consulting
* Organizational Change Management
Process &
Quality
Consulting
Capital Markets
Consumer Lending
Business Consulting
Cards & Payments

Retail Banking
Wholesale Banking
Business Consulting Service Offerings

Our Business Consulting arm was formed as a differentiator to enable Cognizant to become a transformation partner and trusted
advisor to our clients (via consulting and not delivery sales)
Offerings
Type of Problem Solving
Business-IT Assessment
Business Capability-Process-Technology-Organization Mapping

Enterprise/LoB level Gap Discovery
Business-IT Transformation
Greenfield Development of Systems

Large Scale Systems Consolidation
Legacy Modernization & Migration
Business-OperationsTechnology Assessment
Gradual Transformation of Business Capability Delivery Engine

Business Process Re-definition, Outsourcing and Change Management
Regulatory Compliance
Adaptation
Business and Technology Adaptation to regulatory challenges

Specific solutions aimed at business verticals and geographies
Build vs Buy
Enabling Build Vs Buy Decision using Cognizant package/vendor evolution framework and tools
Requirement Analysis
Maturity Projection
Assess strength of Requirements Management process

Suggest improvement to the process in context of business needs
Business Analysis
(Requirements Management)
Requirements Gathering and Analysis

Solution Design
Scope Management; Ensuring Requirements Traceability
COTS Product
Implementation
Vendor Product Implementation

Customization of COTS product
Case Study Provided
Capital Markets: Service Offerings

Capabilities
Investment
Banking
1
Risk &
Compliance
Risk
Governance
Volcker, FBO,
Org
3
Digital
Strategy
Trading
Wealth
Management
Risk Transformation
Liquidity, Market/FRTB,
Counterparty, CCAR, Stress Testing,
Shadow Banking, AML/Compliance
Organization
Transformation &
Optimization
Operational
Excellence
Platforms
Asset
Management
Key Issues Addressed
Process Optimization &

Transformation including
Regulatory Alignment
Market
Services
Risk Support
Functions
Data, BCBS239,
Architecture
Outsourcing/Offshori
ng Studies
Sales efficiency
Customer Analytics
Digital Operational Transformation/Strategy
Risk Dashboards
Reporting Utilities
Risk (Counterparty, Liquidity & Market)
Reg Reporting
Best-in-class vendor package selection for

venturing into institutional custody business
New global operating model for OTC derivatives

clearing organization complying with new
regulation and establishing client focus
Global expansion in Investment management

business through redesign of domestic IT
infrastructure as shared services
Development of industry trade warehouse

platform on Deriv/SERV
Reduce European cross border settlement cost

and harmonize various market rules and practices
and deliver Domestic market for Europe
Leading edge middle office platform for straight

through processing of centrally cleared OTC
derivatives
Liquidity Stress testing and scenario analysis

platform enabling setup of different assumptions
as a part of BAU, Market, Idiosyncratic &
combined scenarios
Risk
Production
Client experience
AML Compliance
Capital Markets: Success Stories

Integrated Risk Management Program
Capital Market Enterprise Blueprint
Large Global Bank
Premier Canadian Investment Bank
Driven by Regulatory reporting obligations, client

needs single view of risk and finance in real time.
The Capital Markets group currently has a fragmented

IT landscape with loose governing standards, multiple
products and inconsistent architecture frameworks.
Integrated Risk Control Architecture: Holistic
Architecture that supports multiple asset classes

and areas of Portfolio Risk like Credit and
Counterparty Risk, Liquidity Risk, CVA, Market Risk
Adoption
Anti-Money Laundering Program
The Architecture Blueprint program measured the

current alignment of the IT portfolio to business
requirements. Synthesize the information to come up
with an enterprise blueprint, architecture framework
and governance standards
Business
IT Assessment
Product Evaluation for Custody

Implementation
Target Operating Model Strategy Definition

Large European bank
The bank wanted to restructure clearing services
organization due to OTC derivatives regulatory changes
to create a client-focused organization that is efficient,
transparent, flexible and scalable
Multiple target operating model options were created
ranging from fully shared to fully silo-ed as well as hybrid
models showing benefits and risks. Recommended
hybrid global target model based on extent of change
and associated qualitative and quantitative benefits
Adoption
Operations and IT Assessment
Large European Bank
Large Middle East Bank
Top 100 Investment Manager
The existing AML framework relied on manual

processes. Regulators required to move to riskbased approach
Client was venturing into custody business and

wanted a state of the art IT infrastructure to service
institutional custody clients
Conducted a comprehensive assessment

including subject areas and source system
identification, Source-to-Target mapping based on
Source Analysis followed by high-level system
design
Provided an outside-in view with industry expertise on

best practices , trends and IT products. Defined the
target operating model, establishes various shared
functions interaction and evaluated COTS products
for Custody, Fund Administration, and OMS
The Client was looking to grow the Investment

Management business while running the existing
domestic business efficiently. Existing IT infrastructure
and shared services model were challenges
Business
IT Assessment
COTS Product
Implementation
* Service Offering Type
Conducted Biz-Ops-IT Assessment through a

conceptual model to identify constraints and proposed
a target architecture. Identified quick wins and
strategic projects
Consumer Lending: Service Offerings

Capabilities
Mortgage
Origination
1
Business & IT
Strategy
Default Strategy
Analytics
Mortgage
Servicing
LOS and Default Servicing

Platform Replacement
Assessment
Business Process
Assessment and
Optimization
Operational
Excellence
Default
Mortgage
Servicing
Auto Finance
Regulatory
Compliance
Assessment
Customer Experience
Analysis and Strategy
Roadmap
Regulatory Alignment
Workflow Design &

Automation
Client Journey/Experience
Paperless Supply Chain
Digital
Strategy
Lending System Transformation
Integrated Credit Risk Management
4
Risk &
Compliance
23
Regulatory
Interpretation &
Assessment
| 2015, Cognizant
Process Control
Design &
Implementations
Performance
and Exception
Reporting
Doc Management
Data Quality
Risk assessments, regulatory gap analysis
Operational efficiency studies
Implementation from Program management to

BA support
Process improvement (client/internal)
Digital Target operating models
Platform and package selection
Partnerships
Consumer Lending: Success Stories

Loan Acquisitions Process Optimization and IT
Roadmap
Mortgage Claims Process Outsourcing
Mortgage Servicing Transfer processes were

manual, distributed and inefficient leading to long
turn around time, limited audit trail and rework
Client wanted to prepare for scale as they were

acquiring portfolios aggressively along with reducing
costs and optimizing Mortgage Claims process
Captured business processes & inventoried

process requirements along with Handoffs and
dependencies, Entry/exit criteria, Metrics, SLAs and
mapped technology landscape
Mapped end to end claims process and analyze it

across several dimensions which are critical to
outsourcing such as process maturity, stability, skill
level, complexity etc. to provide a data-based
process outsourcing roadmap
Post process analysis, determined optimization

opportunities and defined high level to-be
processes
Mortgage LOS Consolidation Analysis and

Optimization
Top 5 Bank wanted to consolidate multiple
disparate LOS systems post-acquisition, to reduce
costs, improve TAT and manage operations more
efficiently
Leveraging the Cognizant proprietary LOS

Consolidation Framework, assessed the current
process and technology architecture across Bank
and acquired portfolio to define future state
process and technology architecture
Business IT
Transformation
Reduced operations costs by 50%

Customer Experience Strategy

Multiple disparate business functions were sending
correspondence to the borrower through various
systems and templates. The overall process was
manual, distributed, inefficient and did not provide
audit trail, controls and led to poor customer
experience
Cognizant prepared the target state process and
technology architecture and roadmap
The solution leveraged enterprise architecture
components and concepts to deliver a state of the
art solution based on contemporary technology
Business
IT Assessment
Default Mortgage Compliance Assessment &

Implementation
Client required to report to US Dept of Justice as part of
a settlement that includes a $4B credit penalty which
could be reduced through loss mitigation
implementation
Cognizant partnered with Default Operations and
Internal MIS Reporting to identify eligible credits, source
systems, trigger logic, data elements, and business rules
needed to report credits
Worked with DOJ External Reporting team to code the
menu item reporting logic, field mappings, edit checks,
and tables
Business Analysis
(Requirements Management)
Mortgage Data Analysis and Compliance

Roadmap
Client had signed Consent Order with OCC to change
Servicing and Default business process to align it with
the Audit findings
Prepared OCC Response and implementation plan,
which required significant changes to Servicing and
Default business process and data structures, analytics,
Governance and Data Quality Management practices
built around timely and accurate reporting, controls
and exception management
Adoption
Cards & Payments: Service Offerings

Capability
Retail
Payments
1
Risk &
compliance
2
Operational
Excellence
Risk
Governance
PCI, Durbin, Reg
E, Org
Merchant
Acquiring
Card Issuing
Risk Support
Functions
Interchange
Qualification,
BCBS239
Risk Transformation
Card Act, Interchange
Qualification, Know Your
Customer
Target Operating
Model, Roadmap,
Transformation &
Optimization
Target Operating Model,

Process Optimization &
Transformation, Platform
Migration
Personalized Digital Customer

Experience
Targeted Campaigns
Digital
Strategy
Advanced Analytics & TOFU

Personalization
Digital Operational
Transformation/Strategy
Platforms &
Solutions
Mobile
Fraud &
Security
EMV/Chip & Pin

Stored Value
Processors
Authorizations &
Settlement
Risk Reduction
Fraud, Credit
Loyalty Program
Redesign, Target
Operating Model
Loyalty &
Rewards
Acquirers
Simplified
Customer
Onboarding
Recognition &
Redemption
Outsourcing
Geographic expansion
Target operating models
Digital strategy & roadmap
Adoption of new alternative payments
Improving customer acquisition and retention
Addressing the emergence of disruptive

technologies
Declining customer loyalty and engagement
Strategic evaluation of leveraging low cost

locations
Post merger integration or divestiture of

organizations/business units
Promotion of process industrialization
Platform and package selection
Cards & Payments: Success Stories

Driving Digital Innovation
Customer On-boarding
Comprehensive Rewards Platform
Large Global Bank

Banks increased demand to innovate was
impacted by a limited ability to rapidly test and
evaluate innovation opportunities
Current project portfolio has created fragmented
innovation efforts across team and business units
Business needed to scale the innovation pipeline
High time-to-market and to deliver innovations in
products & services
Global Commercial Payments Provider

The client wanted to transform the way in which
customers are on-boarded for GCP services
Requirements included the delivery of self-service
model for customer query resolution and managing a
lower cost of ownership
Provided enhanced experience across complete
mobile channels covering mobile/tablet web sites,
native as well as responsive sites
Reduced the cost of ownership for the total business
model
Business IT
Transformation
A leading global payments, network and travel

company
Client required the enablement of online self servicing
for rewards exploration, redemption, fulfillment and
account management
Browse catalog and redeem rewards such as
merchandize, gift certificates and eCertificates
Real time transfer of reward points to over 35 travel
partners (airlines and hotels)
Provided targeted offers and discounts to card
members
Business IT
Transformation
Chargeback Dispute Management
Digital Card Acquisition/Virtual Cards
Leading EMEA acquirer

Integrated fraud, dispute and mailroom processing
conducive to adapting business rules to meet
changing needs across credit card networks (Visa,
MasterCard, etc.) or the back-end system of records
Reduction in time/cost by avoiding manual processing
errors and omissions as well as speeding up
communications with the relevant associations
Large UK Bank
Credit card processes take over 5 days to fulfill a
physical card
Instantly approved card applicants are having to wait
until their plastic card arrives by post before they can
make a purchase
Credit card customers do not have a dedicated loyalty
offering equivalent to Everyday Offers for current
account customers
Business IT
Transformation
Core Payment Processing

Top 10 US Bank
Client needed to bring their card processing
platform in-house to improve responsiveness to
business needs, protect IP and custom data and
reduce costs
Provided the client with control and the ability to
improve the customer experience.
An in-sourcing assessment and migration roadmap
was required across the architecture, processes
and applications
Adoption
Retail Banking: Service Offerings

Capability
Acquisition
Operational
Excellence
Money
Management
Risk &
Compliance
Ops
Risk &
compliance
Onboarding
Process Reengineering and

Digitization
Performance
Monitoring and
Reporting
M&A
Integration
Digital Banking Transformation

Roadmap
Branch Transformation
Digital
Strategy
Customer Experience Assessment &

Design
Omni Channel Design &

Roadmap
4
Platforms &
Solutions
27
| 2015, Cognizant
Banks have to industrialize risk and compliance

operations so as to minimize distraction and maximize
efficiencies.
Cyber security is the most important concern of

banking customers using digital channels. Banks need
to invest in cyber security to maintain the customer trust
Post crisis, banks have realized cost savings from low

hanging opportunities. But now the digital investment
needs, compliance costs and revenue challenges
require deeper transformational efforts to trim costs and
prioritize digital investments
Banks need tor realign middle and back office

efficiencies using digital capabilities. They are looking
to reduce transactional costs without compromising
quality of service
Demographic shifts, customer expectations digital

disruptors and non-bank challengers requires Banks to
transform their customer acquisition and retention
strategies and deepen relationships with existing
customers
Low cost funding sources may migrate to better rate

accounts requiring banks to improve acquisition rates
Banks are challenged by the limitations of the legacy

infrastructure to serve their digital needs and how to
achieve core platform transformations
Risk & Compliance Modeling

and Reporting
Digital
Technology
Modernization
Assessment
Servicing
Product/Platform
Evaluation &
Recommendation
Business and
Technology
Operating
Model
Analytics & Data

Infrastructure
Next Best
Action
Retail Banking: Success Stories

Digital Channels Enterprise Customer
Onboarding
Large Canadian Bank
The bank was seeking to improve the sales
onboarding experience across consumer products,
digital and physical channels
Defined a framework for new customer onboarding
that would support compliance standards, maintain
key functionality, and deliver a unique customer
experience. Performed business impact assessment,
solution design and business case
Bank has a uniform solution design, business case and
implementation roadmap
BusinessIT Assessment
Credit Risk Management
Large Mid West Bank

There was a need to improve the efficiency and
producing credit risk reports, and improve overall risk
analytic capability
Redefined the risk strategies and processes to drive
better outcomes from risk metrics, including
developing reserve and capital adequacy models
Bank now has predictable and compliant credit risk
analytics and reports
Adoption
28
| 2015, Cognizant
Online Banking Re-Engineering
Real Time Offers
Large European Financial Institution

The bank was seeking to develop a Multi-Channel
Platform and transform their online banking presence to
satisfy customer needs
Re-engineered their existing online banking platform with
supportive modular architecture which enabled the
delivery of improved functionalities and features such as
E-fraud detection, transaction signing support, electronic
bill presentment and payment
Realized IT cost savings through replacement of obsolete
systems and technology
Midwest Bank
The bank is implementing a RTO solution for its digital
channels to achieve a significant increase in conversion
rates and improve share of wallet
Conducted workshops and ideation sessions across
product, customer experience, analytics and technology
groups to update roadmap, generate ideas for program
acceleration and define a roadmap for implementation.
Supporting the operations & technology solution
Provided the bank with short term and long term initiatives
to accelerate value realization
Business IT
Transformation
Business IT
Transformation
Core Banking System Assessment
Large Canadian Credit Union

The client sought to implement a uniform core banking
solution and harmonize business processes to realize
efficiencies and synergies
Provided a recommended vendor engagement model
framework and best practices for approaching
requirements management, testing strategy, and data
migration for the creation of To-Be processes
Client was provided with a core transformation blueprint
and implementation roadmap
Core Platform Implementation
Large UK Bank
The bank wanted to perform a consolidation of system
interfaces spanning several regions by implementing a
single core banking solution
Developed business case, facilitated requirement
workshops with the client and vendor, documented
interface requirements, and created an architecture
framework
Client was provided with the business case, blueprint,
solution design and implementation roadmap
Business IT
Transformation
Wholesale Banking: Service Offerings

Capabilities
Commercial
Lending
1
Operational
Excellence
Process and
Operating Model
Optimization, Future
State Definition
Mobility -Transaction
Banking and
Commercial Lending
Digital
Strategy
3
Open Account Portal
Product
Innovation
4
Risk &
Compliance
29
KYC / FATCA solutions
| 2015, Cognizant
Wholesale
Payments
Cash
Management
COTS Product evaluation and

implementation
Business IT Landscape
Assessment and To-be Solution
Recommendations
Channel Integration and

Modernization
Cross-border Low Value

Payments
AML Compliance and

Sanctions Screening
Trade Finance
Enterprise Reference and

Transaction Data,
Reporting and Analytics
Technology Modernization with new COTS

product or custom solutions (Payment Hubs,
Account Onboarding, Loan Origination and
Servicing solutions) advisory services.
Customer Experience enhancement with Mobility

solutions, channel optimization and integrations
Operating model optimization centralization

and consolidation across geographies and LoBs
Revenue enhancement with Product Innovation Account Receivables/ Payables automation,

cross-border FX Payments solutions, Open
Account Portal solutions etc.
Operational Efficiencies with Process

Optimization, Digitization and Automation.
Improved Intelligence with enhanced Data

Management, Reporting and Analytics
Customer Analytics
Commercial Cards; Supply

Chain Integration
Commercial Credit Risk

Appraisal and
Management
Wholesale Banking: Success Stories

Payment Hub COTS Product Evaluation and
Solution Definition
Leading Global Investment Management Firm
Enterprise Payment Hub implementation for stronger
global and domestic payment capabilities, multigeography and product support, cost reduction and
improved customer service
Engaged in evaluation and selection of COTS product,
and subsequent gap analysis and functional design
for multi-year implementation. Client won EMEA
Finances Treasury Services award for the project
COTS Product
Implementation
Process Consulting for Commercial Mortgage

modernization
Leading Fortune 100 Financial Services firm
The Asset Management group is undertaking
replacement of Commercial Mortgage legacy
platform to improve operational efficiencies, speedto-market and scalability to support aggressive
business growth strategies
Cognizant Business Consulting team performed
current state process mapping and future state
definition for deal origination through closing,
requirements definition for the new platform and is
currently continuing the engagement with functional
specifications for implementation
30
BusinessIT Transformation
| 2015, Cognizant
Commercial Loan Origination IT Strategy

Definition
Large North American Bank
Client was seeking an independent assessment of the
existing systems to review its business processes,
technology landscape, external interfaces and
perform current state functional decomposition of
identified applications
Conducted end-to-end process mapping of the
Business Banking LoBs, analyzed business rules of the
applications and provided recommendations based
on Industry Standards
Exotic Currency Payments Solution

Conceptualization and Design
Prominent UK based bank
Bank was looking to launch a new product offering FI
clients ability to make local currency payments in 180+
countries, to reduce costs and complexities of multiple
Nostro accounts
Solution definition and design was done, following a
prototyping based approach. Features of implemented
solution included web-based FX payment initiation from
a single Global Account denominated in major tradable
currencies, automated end-to-end deal booking and
settlement process and upfront pricing
Loan Origination Assessment and Solution

Recommendations
Leading North American Bank
Client was looking to build technology and operational
capabilities to meet US and Canada market growth
strategy, across multiple commercial and corporate
lending LoBs
Performed independent assessment of multiple loan
origination systems used in different business units,
defined business requirements (bringing in industry best
practices), and made product recommendations for
replacing with a single consolidated Loan Origination
platform
Open Account Service Offering
Leading Global Bank

The Client was aspiring to capture the market by
defining the Open Account transaction space
Identified functionalities that would enable client to
quickly onboard customers resulting in early
realization of ROI. Features included Purchase
Order and Invoice Creation, Buyer/Supplier
Configuration Management, Document
Management
APPENDIX
| 2015, Cognizant
Our Capabilities built up through Equinox Acquisition
200 professionals servicing FSI in France and Europe with focus on strategy consulting, organization & operation management, project
management, change management & HR consulting
Supports Financial Institutions, Asset

Managers and Corporates in the
transformation of their business lines that
are impacted by numerous regulatory
changes (Basel 3, EMIR, DFA, MIFID, FRTB,
AIFM)
Support to insurance companies

and welfare institutions in their
revenue function (finance/risks)
industrialization and redesign
projects, in Solvency 2 directive
implementation and in optimization
of the value chain.
60 consultants
20 consultants
Professionalization of the Human Resources

function (organization, process, HR
information systems, HR performance
measurement), support to the HR division in its
activities (skill management, variable pay
system, training, coaching and corporate
culture), and implementation of the HR
components of the transformation or
restructuring plans
20 consultants
Support to Risk divisions, Financial

divisions and Compliance divisions in
implementing regulatory
requirements (Basel III & Stress Test,
IFRS, FATCA, 4th Directive, Banking
Act, etc.) and their impacts on the
organization, processes and the
information systems
Support to network banks, direct banks and
specialized financial institutions in their major
operational efficiency improvement and
optimization projects
40 consultants
60 consultants
Digital Consulting Success Stories
| 2015, Cognizant
Online Banking Platform Migration

Business Need
Challenges
Client was lagging behind its peers in online presence and wanted to
revamp & enrich online banking experience for its 9 million customers.
The bank wanted to rebuild their current online banking site on a Vendor
product. .
Cognizant Solution
Cognizant UX expert enhanced the Look-and-feel of OLB platform
Cognizant Business Analysts managed Requirements including

Payment, Transfer & Payments, P2P Transfer, Money movement.
Cognizant team of .NET Architects formed the Architecture Governance

Council, reporting directly to the Banks Solution Architect
Vendor was responsible for 100% of application development for the

Banks Online Banking platform. So, there was complete dependence on
them
Faster T2M was absolutely key to the Bank for refreshing OLB, but at any
given point in time, Vendor was lagging behind by 2 Releases
Lack of standards, inconsistencies across modules, deviations from Design,

poor maintainability and so on
Business Benefits
Bill
More than 9.3 million Online Banking customers migrated to the new
enhanced platform in an accelerated timeline
Around 300k Payments & Transfers handled every day
Around 200k Bills paid every day
Provided Reference Architecture and Governance to all teams

making changes to the OLB repository (i.e. OLB, MM, CCAP and
Wealth Management)
6 million page views through 1 million customer logins every day
Addressed gaps in the current design and review processes
Acted as Gatekeepers for the deliverables from the Development

team
Stable platform delivery with high performance Time taken for customers
to Login reduced from 30 secs to 5 secs
Liaised with Vendor product team, Development team (from another

Vendor to the Bank), Refactoring team, BAs, Testing team,
Performance Engineering team
Improvement in overall Maintainability, Simplicity, Readability and

Performance of the system resulting in low Maintenance cost
Cognizant Performance Engineer enhanced the performance of the OLB

application with stringent NFRs
Technology
Vendor product for OLB
.NET ASP.NET, C#, WCF, MVC
TFS, Visual Studio, JavaScript Frameworks
SQL Server, DB2
Mobile Microsites & Analytics Integration

Business Need
Increase Customer Reach: Micro-site mobilization is an acquisition and

cross-sell strategy, targeting new customers and existing customers and
leverages smart-phone penetration
Provide enhanced User Experience on Mobile Channel, consistent with

Web Channel.
Business users need to be in control of content.
Need for increased cross-selling through Targeted Campaigns on mobile

channel.
Cognizant Solution
Mobile optimized site (Responsive design) for multiple Device types

(Phones, Tablets) with content-managed pages (Interwoven)
Integration with Bing Maps API to locate ATMs and Branches using zip
code/area code
Enhanced Performance through usage of Sprite Images, Gzip etc.
Clickstream Analytics Adobe SiteCatalyst, Target Marketing & Offer

Management Adobe Test & Target, Multi-Channel Analytics Adobe
Insight
Business Benefits
Consistent user experience across channels

Increased cross-sell opportunities cross-selling through targeted
campaigns
One of the top 5 Mobile Financial Services in USA as of Mar 2014 (as per
Keynote)
Average Form Starts per Week 5200+ & Average visits per Month
740K+
None of the firms we reviewed lets customers apply for new products
through a downloadable app or even initiate an application to be
completed through another channel. We dont believe a dedicated
mobile application for new products is necessary, but we do believe that
letting customers and prospects respond to marketing offers is an
important opportunity for banks. ABC Bank, for example, lets visitors to its
mobile website click on the apply link within a product screen and then
fill out a simple, cleanly designed set of five fields with a simple promise, .
. . well get right back to you
Forrester 2013 US Mobile Banking Functionality Rankings
Technology
Mobile Prepaid Cards UX Revamp

Business Need
Drawbacks of Current Application
One stop shop for all the prepaid card features and information and
Keep up with market trends to offer best mobile user engagement.
Inconsistent alignment, spacing/ padding across the application and

Information grouping is reducing scan-ability
Providing the best user experience on mobile devices and accessing the
Pre-paid cards information and features at finger tips.
Inconsistent positioning of CTA (action buttons) and attributes and

Redundant navigation can confuse user
A simple, engaging and user friendly application.
No consistent font style/ font family and No visual hierarchy is provided
Only Primary colors and Bold Fonts have been used for the secondary/
support functions and does not match current trend.
Cognizants Proposed Solution
Visually Appealing UI
Layered UI approach which is the latest

trend in the Mobile UI design.
Effective and logical presentation of

information and form elements.
Effective Use of Iconography and

Typography.
Key information is emphasized to gain user

attention.
Effective utilization of real estate.
Layered UI approach to make the screen

look visually appealing and engaging.
Targeted Promotion in Branch through iBeacon

What is a Beacon?
A Beacon is a small, wireless device. When placed in a physical space, it broadcasts tiny radio signals to smart devices. Smartphones
that are in range are able to 'hear' these signals and estimate their location very precisely, as well as communicate with the beacon to
exchange data and information.
Demo App
In this demo app, the user is notified (via an native notification)
when (s)he enters a predefined perimeter. Here we have
considered the Banks Branch.
Notification Screen: User will get a notification message with the
Bank logo as Welcome to Branch when they enter the
perimeter or when they move near to beacon.
Banker: The Banker is alerted with a notification message about
the arrival of the customer inside the Branch. The Banker can
push a relevant offer to the customer
Offer: The customer gets a notification on the Offer pushed by
the Banker.
Digital Analytics
Business Need
As part of the Online Channel Refresh program, the Bank wanted to start an
initiative to track a 360 degree view of the customer experience on the
Banks online and offline channels
Cognizant Solution
Target Marketing & Offer Management using Adobe Test & Target
Multi-Channel Analytics using Adobe Insight
Customer recognition at each touch point
Recognize customers using common key across multiple channels
Faster T2M from business lines & marketing organization.
Build unified online & offline data store for 360 degree view
Targeted Campaigns increased product adoption due to Cross sell &

Upsell
Custom tagging for online analytics using Adobe Site Catalyst
Tag Management using Ensighten
Building Personalization through segment identification
Ability to improve efficiency and speed within the reporting and analytic
environment.
Highlights
Benefits to the Bank as highlighted in the Forrester Research paper
Achieved risk-adjusted 3 year ROI of 25%.
Reached break-even on the investment within one year.
Used a triangular distribution low, medium, and high to risk-adjust costs

and benefit estimates
Technology

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Cognizant Consulting Capabilities

Cognizant BFS Consulting Practice

Cognizant BFS Consulting Service Lines

Our Consulting Success Stories at Wells Fargo

Announced acquisition of Trizetto, a provider

Acquired Odecee, a digital solutions company

Acquired Cadient Group to help clients drive

Acquired itaas, a digital video solutions major

Announced three transformational deals totaling

Building platform, people and infrastructure

Combined Ops with existing IT portfolio to

Simplify, standardize and centralize the IT

Cognizant Banking and Financial Services

Present globally over 12 countries including delivery centers across NA,

15+ Emerging business utilities

Consistently Recognized by Industry Analysts

Out of Top 10 North American

Ranked 4 by FinTech 100 (Oct14)

Cognizant Worlds Most Admired Companies: Information

Out of Top 10 European

Cognizant Viewpoint: Drive efficiency while innovating for the future

New category creation

Cognizant Business Consulting (CBC) Overview

Cognizant BFS Consulting Practice

Cognizant BFS Consulting Service Lines

Our Consulting Success Stories at Wells Fargo

Cognizant BFS Consulting Practice

Architects and Designers

Consulting Managers focusing on

Key BFS Consulting Offerings

Our recent Acquisitions in the Consulting Space

Cognizant Acquired Equinox Consulting, a Financial Services Consulting Firm in France.

Cognizant acquired Galileo Performance, a , a Paris based IT Testing Consultancy.

Cognizant acquired PIPC, a UK based Global Program Management Consulting Firm

Our Top Tier Leadership & Consulting Team

BFS Domain Leaders

Service Line Leaders

Mahesh Subramanium Sabitha Vuppala

Joris van Dongen

A Top Tier Leadership and Team

Aggressively recruited Partners and Principals from two key sources:

90+ principals/ partners added to Consulting senior leadership in 2014

Many of our Consultants grow through the ranks to become

We hire managers laterally from other consulting firms, as well as

An employer of choice at leading business schools around the world

#1 Recruiter from Indian Business Schools

Very successful US B-School Recruitment Program (15 MBA schools)

Consulting Talent from Lateral Recruitment

Cognizant has hired from:

Consulting peers such as Accenture, PwC, AT

Technology peers such as Adobe, Dell, HP,

Consulting Talent from College Campuses

2014 Campus Recruitment

MBA Hiring in India

# India MBA Hires

Our Consulting Roles & Location

7 - 10 years of overall experience in the IT / Banking or Capital Markets Industry

4 - 7 years of overall experience in the IT / Banking or Capital Markets Industry

Our Thought Leadership (1/2)

Big Data innovation to

Mobilizing the Enterprise

Making BYOD Work for

We work extensively with MIT, Carnegie Mellon and INSEAD