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MBA Semester 3
MB0050: Research Methodology
Q1. Research is a sequential method of enquiry, directed towards a clear implicit or
explicit objective. Describe in detail the steps to be carried out in a typical research
study.
Management research is an unbiased, structured, and sequential method of enquiry,
directed towards a clear implicit or explicit business objective. This enquiry might lead to
proving existing theorems and models or arriving at new theories and models.
Q2. What are descriptive research designs? Explain the different kinds of descriptive
research designs.
The objective of descriptive research studies is to provide a comprehensive and detailed
explanation of the phenomena under study as the name itself suggests. The intended
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objective might be to give a detailed sketch or profile of the respondent population being
studied. For example, to design an advertising and sales promotion campaign for high-end
watches, a marketer would require a holistic profile of the population that buys such luxury
products. Thus a descriptive study, (which generates data on who, what, when, where, why
and how of luxury accessory brand purchase) would be the design necessary to fulfill the
research objectives.
Cross-sectional Studies
Cross-sectional studies involve a slice of the population as the name implies. Just as in
scientific experiments one takes a cross-section of the leaf or the cheek cells to study the
cell structure under the microscope, similarly one takes a current subdivision of the
population and studies the nature of the relevant variables being investigated.
There are two important characteristics of cross-sectional studies:
This study is carried out at a single point in time and thus the applicability is most
relevant for a specific period. For example, one cross-sectional study was conducted
in 2002 to study the attitude of Americans towards Asian-Americans, after the 9/11
terrorist attack. This revealed the mistrust towards Asians. Another cross-sectional
study conducted in 2012 to study the attitude of Americans towards AsianAmericans revealed more acceptance and less mistrust. Thus the cross sectional
studies cannot be used interchangeably.
Longitudinal Studies
Only one sample of the identified population that is under study over a longer period of time
is termed as a longitudinal study design. A panel of consumers specifically chosen to study
their grocery purchase pattern is an example of a longitudinal design. There are certain
distinguishing features of the same:
Another feature of this study is it involves the repeated measurement of the group
over fixed intervals of time. This measurement is specifically made for the variables
under study.
Q3. Discuss the concepts involved in Testing of Hypothesis. Also discuss the steps
involved in testing the hypothesis.
Q4.
a. Distinguish between:
i. Schedules and Questionnaires
ii. Open ended and closed ended questions
b. Explain the questionnaire design process.
Q5. Explain the any three types of comparative and non-comparative scales of each in
detail.
Q6. Explain the Structure of the Research Report. What are the guidelines for effective
report writing?
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