AW Trend Forcasting

creative direction
Flawless
uptown funk
gothic fantasy

Figure 2 - Minimalism

Figure 4 - Wall Hanging

Figure 3 - Interior

Figure 5 - Concrete Bowl

Figure 1 - A/W 13 collection

simplicity

oriental Ivory

Canvas stone

porcelain dream

morning cloud

Flawless
With health and fitness apps being the fastest growing of 2014 sees an influential trend dominating the
app world, consumers are observing this change and are effortlessly adapting to the living clean
lifestyle. The flawless and simplistic quality of this trend has taken charge and is been focused into
all aspects of living specifically inspiring the fashion industry. Clean cuts, minimal colours including
iced whites, and opaque beiges create the overall cleanly vision that has been interpreted throughout,
for this emerging creative direction.

Figure 5 - Flower Print

Figure 4 - Inspired Furniture

Figure 2 - 1970 Teenager

Figure 3 - Print

Figure 1 - 70s ensembles

summer romance

burnt rose

blue jeans

sundance

paisley

uptown funk
Rich tones, folk prints denim and flares, were all key elements in the creative direction for AW15.
Gucci presented a romantic 1970s aesthetic with bows, silk blouses and relaxed fit trousers whilst
Topman showcased a 70s rebel look with boiler suits, shearling coats and flashes of tartan. The 70s
direction this season is echoed by Yves Saint Laurent + Halston: fashioning the 70s, an exhibition
at the Museum at FIT in New York, celebrating the two designers that shaped the 1970s era for
fashion. The colour palette for this trend is based on rich tones contrasted with bright colours,
the use of bold pattern and eccentric detail creating a playful yet contemporary aesthetic.

Figure 2 - Swirling Smoke

Figure 1 - Vogue Italia

Figure 3 - Gothic Architecture

Figure 4 - Back Chain

midnight lake

Full Moon

dark lust

Vampires Kiss

ghostly whisper

Gothic opulence
Gothic fantasy is a creative direction trend that is both dramatic and opulent. Embellishment,
baroque detail and heavy fabric in rich deep tones ignites a sense of a winter fairytale.
This trend relates to the Alexander McQueen exhibition: Savage Beauty. Celebrating the
designers often gothic eccentricism and luxury aesthetic. The colour palettes for this
creative direction are rich earthy tones and dark opulent tones that create a sense of high
end luxury, emphasised by the gold and silver embellishments.

menswear trends
greyscale
montana ranch
his or hers

Figure 3 - Grey Scarf

Figure 1 - Grey Chair

Figure 2 - Street Style

Figure 5 - Wool & Fabric

Figure 4 - New York skyline

wall street

smoke and satin

dark side

silver lining

Charcoal

Greyscale
The 50 shades of grey phenomenon has made its way on to the catwalk. Head-to-toe neuturals brought to
life with use of rich textures. Black and grey ensembles broken up by leather detailing or a heavy knit
jumper. The simplicity and minimalism of this trend creates a contemporary and very achievable look for
the modern man. Shades of dark, rich charcoals paired with soft dove greys creating the aesthetic
of the professional
man, not dissimilar to the films protaganist.

Figure 5 - Wooden Shelves

Figure 2 - Fabric Print

Figure 3 - Mens Shoes

Figure 4 - Missoni

Figure 1 - Milan Street Style

Sand Dune

starlight sky

sunkissed terracotta

forest green

paradise

Montana Ranch
An effortless look so down to earth it combines both a primitive yet imposing effect on the menswear
scene, forming the folk trend Montanan Ranch. Usually compared to a western vibe the artless
motifs drive the nature embracing potential for colours and prints from different cultures. The
multi-cultural aspect of this re-emerging trend will make it ready available and of higher consumer
demand, due to its broad nature. Seen in Burberrys A/W 15 show a bohemian folk inspired collection
incorporating floral printed patchwork, fringed jackets and oversized ponchos with palettes including
maroon reds, midnight blues, and orange hues collectively bring the Montana ranch trend to life.

Figure 2 - Gucci
Figure 5 - Givenchy

Figure 4 - Jardin Fabric

Figure 3 - Gucci

Figure 1 - Alexander McQueen

red wine kisses

lipstick stains

terracotta blush

valentine

innocence

His or hers
In todays society,
where attitudes towards androgony and homosexuality have dramatically
shifted in the past few years, there has become much less preasure to conform to gender roles
and ideals. The questioning of gender roles was prevelant on the catwalks with Gucci presenting
lace details and pussy bow blouses for men, whilst Saint Laurents show featured men in heels
and slimlane silhouettes.There was an array of floral prints, lace and bows on show aswell as
the use of feminine cuts and detailing, showing that gender identity is no longer black and white

Print And Graphic

vampish valentine
Construct, deconstruct
geometrically speaking

Figure 4 - Poppy Field

Figure 3 - Street Style

Figure 1 - Dolce & Gabbana AW 15

Figure 2 - An iris and three roses in an

earthenware pot Panel,

Figure 5 - Flower

wine stained lips

wilting rose

venom

hot f lush

fatal kiss

vampish valentine
Portrayed through a dark and mysterious essence with a blend of luxury, comes the trend Vampish
Valentine. A look popular with Dolce & Gabanna,flocked fabrics with strong hues together create
this gothic, romantic look inspires by the works of Fleish still life painters. Be it embroidered,
printed or abstract, a dark floral print will bring a sense of romace and femininity to the aesthetic.

Figure 3 - Embroidery
Figure 2 - Kalen Hollomon

Figure 4 - Avant Guard

Figure 4 - Jeremy Scott

Figure 1 - Chanel

the seventies

lolas lips

pop art

Avant guard

organised mess

construct, deconstruct
Inspired by the arts and crafts, this trend focuses on styling ideas that use handcrafted techniques
that are assembled in a quirky and youthful way. A mismatched of decorative applique, customized
embroidery and daring typography, referencing many different style eras brings a refreshed retro
glamour to AW15/16. The layering of contradictory materials and contrasting colour creates a bold
personalised image statement for the wearer as consumers try to fight against mainstream fashion and
seek individuality for an eccentric thrown together look that works effortlessly.

Figure 3 - installation

Figure 2 - Wallpaper

Figure 5 - Texture

Figure 1 - Geometric Print

Figure 4 - Print

charcoal

iillusion

smoke and mirrors

opulance

linear

geometrically speaking
AW15 saw the return of distinctive contemporary, linear prints across its runways where big, bold
and contrasting geometric prints were spotted everywhere. Inspiration was taken from mysticism and
ritual symbols that when combined create unforgettable luminous patterns reflecting the occurring
geometric graphic trend.

visual merchandising
square matter
encore, encore
industrial revolution

Figure 1 - Light

Figure 4 - Table

Figure 2 - Interior

Figure 3 - White Inter

minimal effect

modernism

daydreamer

iron jungle

summer shade

square matter
The desire for clean lines in design aesthetic has led to the embrace of the cube silhouette in the
design of everything from architecture to furniture and recently translating further into visual
merchandising within stores. The trend originates from the cubist art movement created by Pablo Picasso
and Georges Braque in Paris between 1907 and 1914. The simple geometric shape of the cube provides a
natural demonstration of the minimalist trend that is becoming predominant and appealing in consumers'
minds with its clean lines and clinical materials, ultimately allowing shoppers to experience moments
of solitude within the busy store environment. Recent seasons has seen window displays using geometric
constructions such as rectangular frames to box in garments and a scattering of cubes to display
footwear. A controlled colour pallet of luxurious subtle shades including drizzling mist grey,
Scandinavian mint and Rose Quartz combined with a flawless matt finish provides a high end mood. Combine
this with the electric dashes of Caribbean Azure and Golden Promise and a stark yet striking block
colour pallet is generated.

Figure 6 - Installation

Figure 1 - Table

Figure 4 - London VM

Figure 3 - Berlin VM

Figure 2 - Window Display

Figure 5 - Wallpaper

Gold leaf

rich cocoa

satin blush

vintage rose

ivory silk

encore, encore
This creative direction focuses on modern theatrics. The way in which the theatre and the
performing arts have merged together evolving breath-taking productions. Catwalks further extend
the experimental nature of cutting edge technology and unforgettably outrageous statement pieces.
Designers such as Rick Owens and Alexandra McQueen are forever forcing this trend, their shockingly
excessive approach to portraying world movements and cultural influences Is what makes these
theatrical creations so innovative, bringing meaning and importance to fashion.

Figure 1 - Berlin VM

Figure 3 - Hooks

Figure 2 - Interior

Figure 4 - Shop Interior

iWooden Beam

grey stone

iSteel blue

dull iron grey

leather arm chair

industrial revolution
A creative landscape of industrial revolution leaves room for the imagination to build around this
industrial, rustic yet modern, VM trend. The raw, undeveloped and lacking details are what make
this theme appear old schoolyet very much a contemporary trend, creating a sentimental value that
in fact contradicts with the pure essence of the theme. With base Neutral colours including brass,
metallic, and chrome effects and materials paired with splashes of bright hues of oranges and royal
blues for the dcor work in harmony to reflect this emerging trend.

Flawless
Figure 1 - kasia bielska, (2013), A/W collection [ONLINE]. Available at: https://www.
bloglovin.com/blogs/iiiinspired-1801302/fashion-photgraphy-_-beautiful-beautiful-1571899617/link=aHR0cCUzQSUyRiUyRmlpaWluc3BpcmVkLmJsb2dzcG90LmNvbSUyRjIwMTMlMkYwOSUyRmZhc2hpb24tcGhvdGdyYXBoeS1iZWF1dGlmdWwtYmVhdXRpZnVsLmh0bWw=[Accessed 13 May 15].
Figure 2 - Leoni Barth, (2014), Minimalism [ONLINE]. Available at:http://leoniebarth.
com/exhibition/index.php?/ich/collection/ [Accessed 19 May 15].
Figure 3 - Bodie and Fou, (2014), Interior [ONLINE]. Available at: http://www.bodieandfou.com/ [Accessed 19 May 15].
Figure 4 - Grace Bonney, (2015), Wall Hanging [ONLINE]. Available at: http://www.
designsponge.com/2015/04/diy-hanging-half-frame.html [Accessed 19 May 15].
Figure 5 - Philippe Malouin, (2013), Concrete Bowl [ONLINE]. Available at:http://www.
philippemalouin.com/welcome.html [Accessed 13 May 15
Uptown Funk
Figure 1 - James Moore, (1975), 70s ensembles [ONLINE]. Available at:http://elhieroglyph.tumblr.com/post/10630733552/theyroaredvintage-stunning-1970s-ensembles[Accessed 13 May 15].
Figure 2 - Unknown, (1970), 1970 Teenage Girl [ONLINE]. Available at:https://www.
pinterest.com/pin/446841594252784717/ [Accessed 13 May 15].
Figure 3 - Unknown, (2011), Print [ONLINE]. Available at:http://www.colourlovers.
com/pattern/1437014/Flower_DroPs [Accessed 13 May 15].
Figure 4 - Plumo, (2010), Inspired Furniture [ONLINE]. Available at:http://www.
domesticsluttery.com/2010/09/bedside-table-manners-with-plumo.html [Accessed 13
May 15].
Figure 5 - Alexander Henry, (2008), Flower Print [ONLINE]. Available at: http://www.
ahfabrics.com/collections/648-keely/detail/3424-h7731ar?tmpl=component [Accessed
13 May 15].
Gothic Opulence
Figure 1 -Paolo Roversi, (2012), Vogue Italia [ONLINE]. Available at: http://www.trendhunter.com/trends/vogue-italia-marie-vatch-feature [Accessed 13 May 15].
Figure 2 - Franko Wiktor, (2013), Swirling Smoke [ONLINE]. Available at:http://www.
clipzine.me/u/clip/71166590921464095597 [Accessed 13 May 15
Figure 3 - Unknown, (2011), Gothic Architecture [ONLINE]. Available at: http://blog.
chocolatecake-design.com/post/13806092327 [Accessed 13 May 15].
Figure 4 - Unknown, (2013), Body Chains [ONLINE]. Available at: http://for-fashionfreaks.blogspot.co.uk/2012/05/trend-alert-body-chainsbody-bling.html [Accessed 13
May 15].
Greyscale
Figure 1 - Unknown, (2011), Grey Chair [ONLINE]. Available at: http://easylivingbyproetske.blogspot.nl/ [Accessed 14 May 15]
Figure 2 Unknown, (2014), Street Style [ONLINE]. Available at: http://dudesmodernos.tumblr.com/page/6[Accessed 14 May 15]
Figure 3 - Tommy Ton, (2012), Grey Scarf [ONLINE]. Available at: http://www.gq.com/
style/street-style/201201/tommy-ton-pitti-uomo-fashion-week [Accessed 14 May 15].

Figure 4 - Unknown, (2011), New York Skyline [ONLINE]. Available at: http://www.
ebay.co.uk/bhp/new-york-skyline-mural [Accessed 14 May 15
Figure 5- frida ramstedt, (2013), Wool & Fabric [ONLINE]. Available at: http://79ideas.
org/2012/01/winter-colored-in-dark-colors.html [Accessed 14 May 15]
Montana ranch
Figure 1 Unknown, (2012), Milan Street Style [ONLINE]. Available at:http://wgsn.
tumblr.com/post/108546826479/more-out-door-americana-on-the-streets-of-milan
[Accessed 15 May 15]
Figure 2 - Unknown, (2009), Fabric Print [ONLINE]. Available at: http://southwestlooms.com/photos.php?carpet_id=12 [Accessed 14 May 15].
Figure 3 - Unknown, (2010), Mens Shoes [ONLINE]. Available at:http://coffeeandgrace.
tumblr.com/post/111487379625 [Accessed 14 May 15]
Figure 4 - Missoni AW 14, (2014), Missoni [ONLINE]. Available at:http://www.wwdjapan.com/collection/missoni/milan_mens_f2014_rtw.html [Accessed 14 May 15].
Figure 5 - Unknown, (2013), Wooden Shelves [ONLINE]. Available at: http://homesteadseattle.com/ [Accessed 14 May 15].
His or Hers
Figure 1 - Alexander McQueen, (2015), Alexander McQueen [ONLINE]. Available at:
http://www.scout.com.au/Blog/Gender-Bender- [Accessed 14 May 15].
Figure 2 Gucci, (2015), Gucci [ONLINE]. Available at: http://www.thehindu.com/
todays-paper/tp-features/tp-metroplus/gender-bender/article6872014.ece [Accessed 13
May 15].
Figure 3 Gucci, (2015), Gucci [ONLINE]. Available at: http://www.disneyrollergirl.
net/gucci-aw15-menswear/ [Accessed 14 May 15].
Figure 4 James Dunlop, (2014), Jardin Fabric [ONLINE]. Available at: http://www.theelephantroom.com.au/Fabric-jardin-tropical-canvas-5140.aspx [Accessed 18 May 15].
Figure 5 - Stefania Paparelli, (2014), Givenchy [ONLINE]. Available at:http://spokewithnowords.tumblr.com/post/52571284315/ianaitch-magazine-the-greatest-3 [Accessed 18
May 15].
Vampish Valentine
Figure 1 - Dolce & Gabbana, (2014), Dolce & Gabbana AW15 [ONLINE]. Available
at:http://www.vogue.com/slideshow/11993171/dolce-gabbana-fall-2015-rtw-runway#76
[Accessed 18 May 15]
Figure 2 - Jacob Foppens van Es , (1596-1666 Antwerp), An iris and three roses in an
earthenware pot Panel [ONLINE]. Available at: http://www.surfaceview.co.uk/edits/
products/flowers-in-a-vase-with-shells-and-insects-1 [Accessed 18 May 15].
Figure 3 - Unknown , (2014), Street Style [ONLINE]. Available at:https://www.pinterest.
com/pin/551831760567425296/ [Accessed 18 May 15].
Figure 4 - Unknown , (2014), Poppy Field [ONLINE]. Available at:http://tomorrowstea.
tumblr.com/post/41529309337/c0ffee-eyess-infamousvikas-pretty-ive-lost [Accessed 18
May 15].
Figure 5 - Unknown , (2014), Flower [ONLINE]. Available at:http://birdcagewalk.
tumblr.com/post/104714555893/flowersgardenlove-ranunculus-beautiful-gorgeous[Accessed 18 May 15].
Construst, Deconstruct

Figure 1 - Chanel, (2014), Chanel AW15 [ONLINE]. Available at: http://www.vogue.

co.uk/fashion/autumn-winter-2014/ready-to-wear/chanel/close-up-photos/gallery/1146344 [Accessed 18 May 15].
Figure 2 - Kalen Hollomon, (2014), Jacky Moose by Kalen Hollomon AW15 [ONLINE].
Available at:http://www.anothermag.com/fashion-beauty/gallery/7093/jacky-moose-bykalen-hollomon/1 [Accessed 18 May 15].
Figure 3- Jose Romussi, (2014), Embroidery [ONLINE]. Available at: http://honestlywtf.
com/art/newserie/ [Accessed 18 May 15].
Figure 4 - Jeremy Scott, (2014), Jeremy Scott AW15 [ONLINE]. Available at:http://www.
malefashiontrends.com/2015/02/jeremy-scott-fall-winter-2015-new-york-fashionweek-runway.html [Accessed 18 May 15].
Figure 5 - Olga Vladimirovna Rozanova , (2014), Avant Guard [ONLINE]. Available
at:http://www.wikiart.org/en/olga-rozanova/non-objective-composition-suprematism-2
[Accessed 18 May 15].
Geometrically speaking
Figure 1 - Ichiro Suzuki, (2013), Geometric Print [ONLINE]. Available at: http://www.
trendhunter.com/trends/ichiro-suzukis-rca-graduate-collection [Accessed 17 May 15]
Figure 2 - Livettes, (2013), Wallpaper [ONLINE]. Available at: https://www.etsy.com/uk/
listing/178715027/self-adhesive-cube-pattern-removable?utm_source=Pinterest&utm_
medium=PageTools&utm_campaign=Share [Accessed 17 May 15]
Figure 3 - Via Grafik, (2013), Installation [ONLINE]. Available at: http://vgrfk.com/de/
[Accessed 17 May 15]
Figure 4 - Unknown, (2013), Print [ONLINE]. Available at: http://virilstyle.
com/2013/10/18/coolin/ [Accessed 17 May 15].
Figure 5 - Chinti & Parker, (2013), Texture [ONLINE]. Available at: http://alllambs.
com/2013/08/12/patternity-knitwear/ [Accessed 17 May 15].
Square matter
Figure 1 - Bhs, (2013), Light [ONLINE]. Available at: http://www.bhs.co.uk/en/bhuk/
product/paola-pendant-light-4332366 [Accessed 17 May 15].
Figure 2 - Unknown, (2013), Interior [ONLINE]. Available at: http://keltainentalorannalla.blogspot.co.uk/ [Accessed 17 May 15].
Figure 3 - Unknown, (2013), White Interior [ONLINE]. Available at:http://www.thedecorista.com/blog/2014/10/13/jqj720xcgcifxqkp7nbpv77m1ytb6f [Accessed 17 May
15]
Figure 4 - Unknown, (2013), Table [ONLINE]. Available at: http://pick.mydesy.com/
archives/30850 [Accessed 17 May 15]
Encore, Encore
Figure 1 -Unknown, (2013), Table [ONLINE]. Available at: http://www.pitarohecht.
com/ralph-lauren-home[Accessed 17 May 15]
Figure 2 - Unknown, (2013), Window Display [ONLINE]. Available at: https://www.
flickr.com/photos/kotomi-jewelry/3194034211/in/photostream/ [Accessed 11 May 15].
Figure 3 - Me, (2015), Berlin VM [ONLINE]. Available at: https://www.pinterest.com/
pin/559853797403720868/[Accessed 18 January 15].
Figure 4 - Unknown, (2014), London VM [ONLINE]. Available at: http://creativitywindow.com/2013/09/visual-merchandising-tough-yet-fun-job [Accessed 16 April 15]

Figure 5 - Unknown, (2014), Wallpaper [ONLINE]. Available at: http://blinds-wallpaper.net/wallpaper/WALLPAPER/DAMASKS/SCROLLS/GOLD-AND-YELLOW/Syracuse-Metallic-Gold-Wallpaper/prod_18664.html#.VVnScPlVikp [Accessed 16 April 15].
Figure 6 - Unknown, (2014), Installation [ONLINE]. Available at: http://ullam.typepad.
com/ullabenulla/ [Accessed 16 April 15].
Industrial revolution
Figure 1 - Me, (2014), Berlin VM [ONLINE]. Available at: https://www.pinterest.com/
pin/431219733042893070/[Accessed 16 April 15]
Figure 2 - Unknown, (2013), Interior [ONLINE]. Available at: http://thecottagemarket.
com/2013/04/30-ways-to-decorate-with-mirrors.html [Accessed 16 April 15]
Figure 3 - Ryan Frank, (2013), Hooks [ONLINE]. Available at: http://fixturescloseup.
com/2013/07/23/grapple-merchandising-system/ [Accessed 16 April 15].
Figure 4 - Emily May, (2013), Shop Interior [ONLINE]. Available at:https://www.pinterest.com/pin/310748443010817628/ [Accessed 16 April 15].