$$$$ for that piece!!

*#@

no more grey t-shirts

he'll look hot in that

cool dude

class man!!
birthday gift!!

what? 8th grey t-shirt

hell look big boy in that

is grey only color on earth?

err.. hell not look decent in that
grey t-shirt!!! hmm! boys are boys

I would never buy that for my son

National Conference on

CONSUMER
Behaviour
Contemporary Issues & Emerging Trends

30th October, 2015

Shri Dharmasthala Manjunatheshwara Institute for Management Development

National Conference on

CONSUMER
Behaviour
Contemporary Issues & Emerging Trends

GENESIS OF THE CONFERENCE

Globalisation and Technology are the two main driving forces which made the marketing environment dynamic in
contemporary times. Marketing in current times is going through turbulent times. It has forced companies to change,
evolve and adapt for success. Companies are forced to relook into their new product development strategy and
marketing budgets to be more competitive in market. We witnessed the evolution of new marketing models, medium
and tactics to reach and target consumers. Consumers are more empowered and informed about the product and their
competitors. This changing environment has added complexity and uncertainty which has forced companies to look at
resiliency at all levels. Marketers need to look at resilient strategy to survive and to be successful in this dynamic
marketing environment.

CONFERENCE OBJECTIVE
The objective of the one day conference is to bring together industry, policy makers and
researchers from academia and practitioners to look into relevance and contemporary
developments in consumer behaviour with respect to different industry sectors which can
provide valuable insights to enhance organisational performance.

CONFERENCE THEME
The conference will deliberate upon the following themes: both conceptual and empirical papers are invited pertaining
to recent and emerging developments in the following areas.
Understanding consumer behaviour in current marketing environment is essential for the success of companies.
Companies need to explore and understand the consumer behaviour with respect to products and services which can
provide them valuable insights for product development and marketing communications.
Social media and digital marketing is playing a profound role by influencing the consumer behaviour in current
marketing environment. With the emergence of e-commerce, social media and digital marketing, it became essential to
understand the behaviour of consumers in digital space also. The digital market place is evolving fast and the success of
any company depends on understanding the consumer and designing effective means to reach them in internet and
other media.
Culture, subcultural factors, society, reference groups and mass media can influence the behaviour of consumers. So it's
vital to understand how these factors can influence the consumer behaviour when they look at product or services. We
can also look at how these factors are important when we look at product and services development, online sales and
promotions of products and services.

In the light of the above areas the conference will focus on the following broad themes in the current business
environment.
Consumer Behaviour, its significance and applications in product and service marketing.
Role of e-commerce social media and digital marketing and its influence on consumer behaviour.
Influence of cultural, reference groups, society and mass media on consumer behaviour.
Research approaches in understanding consumer behaviour.
Any inter disciplinary topic allied to these areas will also be considered for the conference.

About the Institute

Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD), ranked among the top Business
Schools in India, is located at the foot of Chamundi Hills in the heritage city of Mysore, Karnataka, India. The campus has won
many architectural and landscape awards and provides a great environment for learning and germination of managerial
intellect. The institute has been conferred A** Rating at National Level by CRISIL.
The institute is promoted by the Shri Dharmasthala Manjunatheswara Educational Trust - a premier non-profit educational
organisation functioning under the aegis of Shri Kshetra Dharmasthala, which is known for its unique embodiment of
Dharma. Today, SDME Trust has more than 40 recognised educational institutions under its wings, imparting quality
education from the primary level to the postgraduate level. Trust is known for the professional institutions in Medical,
Dental, Engineering, Naturopathy, Ayurveda, Law, Business Management and Physiotherapy. The trust and all the
associate institutions benefit from the visionary leadership of our Chairman, Padma Vibhushan Dr. D. Veerendra
Heggade, Dharmadhikari of Dharmasthala.
SDMIMD's AICTE approved PGDM programme, accredited by NBA, runs for six terms over two years with an impeccable
track record of academic rigor. SDMIMD also has Student Exchange Programs with the MAYS School of Business, Texas
A&M University, USA; Global Management Institute of Shanghai University, China; and British University in Dubai, Dubai.
These student exchange programmes enable students to understand each other's cultures, business practices and
traditions. This gives students an edge when it comes to international opportunities.
The SDMIMD's research unit - SDM Research Centre for Management Studies' (SDM RCSM), publications 'Cases in
Management', 'Contemporary Research in Management', 'Excerpts of Select Summer Internship Reports', have come in for
praise from the world of academics. The institute's journal 'SDMIMD Journal of Management' indexed in EBSCO and
iScholar has evolved as a prestigious publication well known for the quality of the papers, therein.

Important dates
Abstract Submission

On or Before 1 August 2015

Notification of Acceptance-Abstract

On 25th August 2015

Full paper submission

On or Before 5th September 2015

Notification of Acceptance-Full paper

Conference date

:
:

On 15th September 2015

30th October 2015

Guidelines of Submitting Abstract and papers

Length for Abstract :Not more than 500 words
excluding Title /Cover page
Length for Full paper :Not more than 5000 words
excluding Title /Cover page and references
Font Type: Times New Roman, Font size: 12
Spacing: 1.5

Abstracts and full paper will be blind reviewed and those

approved will be selected and published. Full-Papers of
authors that are accepted having duly completed the
registration process will be published in Electronic medium
in the form of 'Compendium of Papers' bearing an ISBN.
The conference organizing committee has tied up with a
leading publishing house that will be bringing out an Edited
Volume comprising of selected papers.

Abstracts and full papers to be submitted to marketing conference2015@sdmimd.ac.in

Registration and Payment details

Authors are required to complete the registration process well within the due date, viz., September 30, 2015. Completed
registration form may be sent either through post or as a scanned copy to the conference email id. Only one author is
permitted for registration. In the event of multiple authors, separate registrations are required.
Registration Fee
Research Scholar
Academicians

:
:

INR 1500
INR 2000

Corporates

INR 2500

The fee is inclusive of Workshop Kit, Conference kit, Lunch & Snacks, Conference CD, and Certification.
Please note: An additional amount of INR 250 will be applicable for registrations beyond the deadline of September 30,
2015
Payment Procedure
Payment may be made in the form of DD/Cheque drawn in favour of Director, SDM Institute for Management
Development, payable at Mysore, Karnataka, India. Overseas participants are requested to make payment only in INR
(Indian Rupees).Electronic Fund Transfer (EFT) using the following account numbers:
1) HDFC Bank, Saraswathipuram Branch, Mysore, S/B Acc : 00651450000156 IFSC Code: HDFC0000065
2) Axis Bank, V.V. Mohalla, Mysore, S/B Acc : 912010058973773, IFSC Code: UTIB 0000151
Conference Organising Committee
Dr. N. R. Parasuraman, Chief Patron, Director, SDMIMD, Mysore
Dr. H. Gayathri, Deputy Director , SDMIMD, Mysore
Dr. M.R. Suresh, Member, Organising committee
R. Sugant, Member, Organising committee
Jayakrishnan.S, Conference Coordinator
Dr. Sunil M. V., Member, Organising committee
Ms Rekha Ganapathy, Conference Secretary
Contact Information
Jayakrishnan.S, Conference Coordinator

Shri Dharmasthala Manjunatheshwara Institute for Management Development

No-1 Chamundi Hill Road, Siddarthanagar Post, Mysore, Karnataka, India
Tel: +91-821-2429722 Ext: 1006, Mobile: +91-9886287474
Email: jayakrishnan@sdmimd.ac.in