Escolar Documentos
Profissional Documentos
Cultura Documentos
Models 48
Preface xii
50
>key terms 50
>summary
>part I
>discussion questions
Introduction to
Business Research
1
Research in Business
>www exercise
>cases
28
50
51
51
xviii
>contents
>cases
81
107
>key terms
107
>discussion questions
>www exercise
>cases
107
108
108
114
109
>summary
>key terms
130
130
>discussion questions
>www exercises
>case
131
133
133
>part II
The Design of Business
Research 135
6
159
159
>discussion questions
160
136
xix
>contents
>www exercise
>cases
161
220
>key terms
161
>discussion questions
>www exercise
162
191
191
>key terms
>cases
192
192
Observation Studies
240
>www exercise
240
241
241
194
240
>key terms
>cases
>summary
222
>discussion questions
193
Qualitative Research
221
221
>summary
>discussion questions
>www exercises
>cases
220
10 Surveys 242
Characteristics of the Communication
Approach 244
Error in Communication Research 245
Choosing a Communication Method 252
Self-Administered Surveys 254
Evaluation of the Self-Administered Survey
254
Maximizing Participation in the SelfAdministered Survey 257
Self-Administered Survey Trends 258
Survey via Telephone Interview 259
Evaluation of the Telephone Survey 260
Telephone Survey Trends 264
Survey via Personal Interview 265
Evaluation of the Personal Interview
Survey 265
xx
>contents
>summary
270
>key terms
>discussion questions
>www exercise
>cases
270
>key terms
300
>discussion questions
>www exercises
>>cases
305
12 Measurement 306
271
271
>summary
>part III
300
301
301
324
>key terms
325
>discussion questions
>www exercise
>cases
325
326
326
>contents
xxi
15 Sampling 400
The Nature of Sampling 402
Why Sample? 403
What Is a Good Sample? 404
Types of Sample Design 406
Steps in Sampling Design 409
What Is the Target Population? 409
What Are the Parameters of Interest? 409
What Is the Sampling Frame? 411
What Is the Appropriate Sampling
Method? 412
What Size Sample Is Needed? 413
Probability Sampling 414
Simple Random Sampling 414
Complex Probability Sampling 414
Nonprobability Sampling 422
Practical Considerations 423
Methods 423
>summary 426
>key terms 427
>discussion questions 427
>www exercise 428
>cases 428
Appendix 15a Determining Sample
Size 429
>part IV
Analysis and
Presentation of Data
437
xxii
>contents
438
Introduction 440
Editing 441
Field Editing 442
Central Editing 442
Coding 443
Codebook Construction 444
Coding Closed Questions 444
Coding Free-Response Questions 445
Coding Rules 447
Using Content Analysis for Open
Questions 448
Dont Know Responses 452
Missing Data 453
Data Entry 455
Alternative Data Entry Formats 455
On the Horizon 459
460
>key terms 460
>summary
>discussion questions
>www exercises
>cases
460
461
462
470
488
488
>discussion questions
>www exercise
489
488
>cases
489
>contents
>key terms
>www exercise
>cases
565
>discussion questions
565
567
568
644
>key terms 645
>summary
>discussion questions
>www exercises
>cases
645
646
646
>case abstracts
>appendices
a
647
659
660
Nonparametric Significance
Tests 662
One-Sample Test 662
Kolmogorov-Smirnov Test 662
Two-Samples Tests 663
Sign Test 663
Wilcoxon Matched-Pairs Test 663
Kolmogorov-Smirnov Two-Samples Test
664
Mann-Whitney U Test 665
Other Nonparametric Tests 667
k-Samples Tests 667
Kruskal-Wallis Test 667
xxiii
705
Photo Credits
Index
725
722
682
669