It seems that Pakistanis are on a feeding passion as far as cell phones are concerned.

The sales of
cell phones are rising at a phenomenal rate and this industry is probably one of the few not
moaning and groaning about the economic hardships afflicting the country at large.
Into this market comes QMobile, Pakistans premier smartphone brand, which has taken the
nation by storm.
QMobile, though not on par with the likes of Samsung and Apple in terms of brand value, is still
giving these giants a run for their money and has virtually deluged the market with its vast
variety of reasonably priced phones boasting sophistication and ultra high tech gadgetry. The
prices range for QMobiles non-smart phones ranges from Rs 1,900 to Rs 7,000, while the
smartphone range from Rs 8,000 to Rs 35,000.
The sets are available in sleek designs and and have made a splash in the cell phone industry of
Pakistan.
Another prominent reason for QMobiles success lies in its marketing and advertising strategy,
which can aptly be described as sensational.
The brands latest campaign presently being run on electronic and print media features none
other than the breathtakingly beautiful and extremely photogenic Bollywood icon Kareena
Kapoor as QMobiles brand ambassador.
It is said that the superstar was paid a phenomenal sum by QMobile, which going by her
celebrity status seems justified as it is generating huge dividends for the company. Next in line to
become brand ambassador is supposed to be none other than the goodwill ambassador of the
world, Angelina Jolie.
Following this hard and vigorous advertising campaign, revenues from sales are skyrocketing.
TV channels are flooded with different QMobiles ads and each one is really finding its mark and
making a powerful impact on the viewer.
It goes goes without saying that it really does pay to advertise. Sorry folks, got to sign off now.
My QMobile smartphone is ringing.
Picture yourself using a good touch screen mobile having all the features of a android phone
worth 40-50k for PKR 10,00-15,000. This picture is going to be foggy but now thanks to our
very own Qmobile this is made possible. Suppose you want to buy a new phone. Would you
rather go for a Samsung/Apple Smartphone worth 50, 00-60,000 or you will prefer a Qmobile
phone with the same features and 1 year warranty worth 6,500? The success story of QMobile
revolves around this concept and their extra ordinary marketing strategies.

The target market of Qmobile was basically the people who wanted the latest technology at
reasonable prices. Qmobile was the company which offered technology that matched android
level at very low prices.
Qmobile is offering good quality products with good battery time which are also very user
friendly to the Pakistani market at prizes which are very low as compared to the smartphones big
brands like Samsung, Apple, HTC etc.
Marketing Strategy of Qmobile is the reason behind its success. Qmobile has clearly understood
the core market for their models. They invested a large amount on their advertising and
campaigns. They used the star power to make awareness about their products in the market. They
hired big faces like Kareena Kapoor,Fawad Khan, Iman Ali, Atif Aslam, Sonam Kapoor and
Aditya Roy Kapoor for their advertisement. People actually got themselves Noir phones just
because Kareena Kapoor or Fawad Khan was endorsing it. This celebrity endorsement promoted
the brand name in a very positive way and QMobile succeeded in achieving a huge customer
base in Pakistan along with a strong brand name. This celebrity endorsement also helped in
gaining resale value for QMobile devices. By hiring international celebrities to endorse their
products QMobile ended up making a name in the international market and if rumors are to be
believed Anjelina Jolie is going to be the next brand ambassador of QMobile. Now imagine
Angelina Jolie saying I Noir. Do you? A celebrity like Angelina Jolie endorsing for a Pakistan
made product is for sure going to be a proud moment for the nation.
QMobile used the concept of product placement in their marketing strategy. For example the TV
serial BulBulay was promoting QMobile products. There is no cost involved in such kind of
advertising but it creates awareness among the people. People with a strong fan following tried
convincing the fans to try QMobile products as the company is Pakistani.
QMobile gave free gift hampers to a large number of people at different occasions. The Amir
Liaqat and the Junaid Jumshed show during the month of Ramazan is an example. The tagline
Ye QMobile appka hua became famous due to these shows.
All these factors helped QMobile distinguish them from the Chinese market. They worked hard
to build a good image in the market.
They placed their products in the minds of the customers as good quality and technologically
sophisticated products at low prices. They have come a long way to be compared with big brands
like Apple, HTC and Samsung.

Q mobile was founded 2009 in Karachi (Pakistan).

Zeeshan akhter is a founder of a company. Company is now the biggest selling brand of
Pakistan. Officials said that Company has earned 761 Million Revenue In 2012.
Q mobile get this desirable place in the market within a short period of time. Behind this
Incredible Success there is a vital Role Of q mobile advertisement.
One day I was playing with my 5 years old Nephew and I gave him my Smart Phone Q

mobile A 10 for playing games. He said that I love Q mobile When I Will grow up then I
would buy q mobile. I was shocked I asked that How do you Know about the q mobile, He
said that every time I see ads on TV and yes I see advertisement of q mobile in my favorite
comedy serial bulbullay, where nabeel, momo and mehmood sahab advertised this brand.
After seeing that much impact of advertisement. I accept that advertising and marketing
team of q mobile has got success in create a magic among the masses and Even the 5 years
child has an information about the brand.
Basically Q mobile brought a revolution in a mobile industry. Before Q mobile only rich
people had an access to smart phones because these smart Phones were very much
expensive, But Q mobile started providing Smart phones which contains the android
applications, Touch Screen and other all same functions of other Companies Smart phones
in an affordable price.
Officials said that Q mobile advertisement budget is much more then Nokia mobile. Local
Player Q mobile is giving tough competition to the top foreign brands like Nokia and
Samsung.
Basically I realized That Q mobile know the market of Pakistan very well. Company started
making phones according to the requirements of the People. Company knew electricity Crisis
in Pakistan. Company started making phones which battery timing Is More than 15 to 20
Days (1800Mah-3000 Mah) and advertised that products In a brilliant way.
Company show demonstrations at different public places, malls, hotels, universities. And at
the end response was overwhelming positive.
At the ending of 2012 I was thinking to purchase any Smart Phone, I did not have any
experience of q mobile and even I did not want to take a risk. After giving my final paper I
was passing through the road I saw the bill boards of q mobile in all over the city with fawad
khan (TV actor).
When I reached at home I saw ad of q mobile in TV with the popular actor Fawad Khan. His
appearance in the ad made me glad because he was my favorite actor then I switched Off
TV and Started Reading Jang Newspaper. I saw print ad there, with In a four and five days I
saw dozens of time that ads and then I started searching about that Mobile, during this
period of time I was continuously seeing the promotional activities of Q Mobile In all over
the city. Eventually I purchased Q Mobile A 10 and I am still using This Mobile and I Am very
glad To have That kind of Smart Phone in that much reasonable price.
Q mobile advertisement changed my views about company and now I create a Positive word
Of mouth for Company.
Company created thousands of unpaid advertisers like me who advertise q mobile among
the friends and family circle.
Q mobile Advertise at every media channel.

In The Month of Ramadan whether its a show of doctor amir liaquat or junaid jamsheed you
will find the advertisement of q mobile everywhere, even they make very effective Tvc.
But its not an end now I Think Zeeshan Akhter limit is sky. He hired Kareena Kapoor (An
Indian Actresses), she appeared in Q mobile Z4 ad and now q mobile is going to hire
Hollywood actresses Angelina Jolie for brand ambassador.
Q mobile is now making positive image in an international market by hiring the celebrities
who have an International Recognition, magic of q mobile Advertisement worked but
success stories has not finished yet. For more international success stories we will may wait
for some time. But I am hopeful that magic of q mobile advertisement will also work
everywhere in the world.
It seems that someone write this lines especially for zeeshan akhter (founder of q mobile).
Do or Die is old Concept Do It before Die is new concept.