Tennis Industry Magazine

Footwear
Match your
PLAYERS SHOES
to the surface
Tennis History
HALL OF FAME
reopens after
major facelift
Racquet Tech
Planning is key
for ATW AND
BOX PATTERNS
JULY 2015 / VOLUME 43/ NUMBER 7 / $5.00
2015 Guide To
Ball Machines
Effective teaching tool
Our exclusive listings
Nylon vs. Poly Strings

Cardio Tennis
Trainer Summit
TA
SP
U
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tin
a
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o
orp
c
In
9
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TennisIndustry
www.tennisindustrymag.com
JULY 2015
DEPARTMENTS
FEATURES
Our Serve
Industry News
22 C
hampions of Tennis
Honor Roll
13 Letters
14 TIA News
As we take nominations for Tennis Industrys

2015 annual awards, we look back at the
impressive roster of past winners.
16 Racquet Tech
18 Footwear
20 Tennis History
24 Cardio Tennis
p.22
26 Nylon vs. Poly
36 Ask the Experts

37 Tips and Techniques
With the advancements and new introductions

in co-poly strings, are nylon-based strings still
relevant? The short answer: Very much so.
38
Your Serve, by Rod Heckelman
INDUSTRY NEWS
7
Timothy Russell named
new CEO of ITA
7

Tennis Magazine celebrates

golden anniversary
Grand Canyon University

adds PTM program
Sony Smart Tennis Sensor

launches worldwide
U
SPTA to incorporate
Platform Tennis Association
I ART Symposium set

for Sept. 18-22
34 Inside Game
p.26
Tennis helps round out the offerings of two

award-winning indoor facilities.
2015 Guide to Ball Machines
28 Play the Long Game

A ball machine can be an incredible teaching
tool and a great source of revenueand can
help strengthen the game.
p.34
8
ITA partners with Oracle
8
H
all of Fame rebrands
with new logo
9 PTR adds two corporate

members
9
30 Ball Machines on the Market
G
ael Monfils stars in new
Asics tennis campaign
Our comprehensive guide lists the ball

machines currently on the market, along with
features, benefits and prices.
11 U
STA NE creates Boston
Social Tennis League
COVER PHOTO BY ELIZA JACOBS
p.28
PLUS
40
CEOs Message
p.39
50 U
SPTA World Conference
44 M
usculoskeletal Injuries in
Tennis-Teaching Professionals
61 Opposed Slate of 2016-2017
National Board
47 New Initiative Rewards
USPTA Pros who Recruit New
Members
Read more articles online at www.ADDvantageUSPTA.com
2 TennisIndustry
July 2015
42 Presidents Message
Inside Coaching
44
46
Endorsee News
47
USPTA Benefits
USPTA World Conference
50
60
USPTA News
62
Career Development
64 Member News
Our Serve
Publishers
David Bone Jeff Williams

Editorial Director
Peter Francesconi
peter@tennisindustrymag.com
Associate Editor
Greg Raven
Catching Adult
Players
recently was looking at some

marketing material for a product that, while suitable for all
ages, was being targeted mainly to
adults and older Americans. One of
the hooks is that these groups have
money (lots of it).
Now, in tennis, I fully support our
efforts to reach younger players and
bring more kids and teens into this
sport. Its important for the future
of the game, and for the future of
this industry.
But, lets look at this in terms of
your (and my) business. We need
revenuenowto survive. We need
people to buy equipment (the larger
the margin, the better), take lessons,
book court time, play in leagues,
buy apparel and shoes, etc. In most
instances, we have to reach adults
they have the money, they have the
time, and with health and fitness
such a big issue, they should have
the desire and motivation to get out
on the court.
What they may not have, though,
is an easy and welcoming way to enter this sport, designed and targeted
especially for them.
Many tennis facilities, teaching
pros, and park & recs offer adult
classes and clinics. But how many
of those are designed specifically for
adults, to make them feel welcome,
make them progress, and keep them
engaged and wanting to continue in
the sport?
Heres an idea, and it will cost
you nothing: Check out Play Tennis
Fast, which is designed to bring
adults into tennis, and see if it can
be right for your facility or program.

Play Tennis Fast was put together
by the Tennis Industry Association
to help grow this sport, and like
most things the TIA does, PTF is
free to use. Its an option for tennis
providers to help get adults engaged
in tennis for the long term. If youre
a facility or teaching pro, it will help
create tennis consumers for your
business.
The details for PTF can be found
at PlayTennis.com. Briefly, its a
course of six one-hour lessons
designed to introduce or welcome
back adult players to tennis.
Importantly, it uses slower balls,
which helps adults achieve success
quickly.
PTF has a solid foundation
based largely on the successful,
global ITF TennisExpress program
for adults. For PTF, the TIA also
had input from top PTR and
USPTA pros. The TIA is not looking
for any credit (you dont even have
to use the name Play Tennis Fast).
It just wants to get more adults
playing and consuming tennis.
PTF has not been heavily pushed
yet, but pilot programs at facilities
in South Carolina have been well
received (one saw 21 new adult
players). Theres also been interest
from a few USTA sections and a
group of clubs in one state to offer
this option to facilities as their intro
to tennis adult program.
Check out Play Tennis Fast on
PlayTennis.com. If its right for you
and your business, use it to bring in
long-term adult tennis consumers.
Peter Francesconi, Editorial Director

peter@tennisindustrymag.com
4 TennisIndustry
July 2015
Design/Art Director
Kristine Thom
Special Projects Manager
Bob Patterson
Contributing Editors
Robin Bateman
Cynthia Cantrell
Kent Oswald
Cynthia Sherman
Mary Helen Sprecher
Tim Strawn
Contributing Photographers
Bob Kenas
David Kenas
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Website: www.TennisIndustryMag.com
Office Hours: Mon.-Fri., 8 a.m.-5 p.m.
Advertising Director
John Hanna
770-650-1102, x.125
hanna@knowatlanta.com
Apparel Advertising
Cynthia Sherman
203-263-5243
cstennisindustry@gmail.com
Tennis Industry is published 10 times per year:
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issues in September/October and November/
December by Tennis Industry and USRSA, PO
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Number 7 2015 by USRSA and Tennis Industry.
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website at TennisIndustrymag.com for free digital
versions back to 2004.
IndustryNews
Information to help you run your business
Timothy Russell Named

New CEO of ITA
he Intercollegiate Tennis Association board of directors has appointed Dr. Timothy Russell as the new CEO of the ITA. Russell will take over July 1 from longtime
ITA CEO David Benjamin, who is retiring.
Russell has spent three decades as an educator at two major
Division I schools, Ohio State University and most recently,
Arizona State University, as well as at the University of Rochester, a leading Division III institution.
"While ASU is losing an extraordinary member of our faculty,
the ITA and college tennis are gaining an incredibly creative
person who will advance your cause, build your community
and imaginatively address the most pressing challenges, said
Steven Tepper, dean of the Herberger Institute of Design and
the Arts at Arizona State University.
I am humbled by this opportunity, and feel especially honored to succeed David Benjamin who has served the ITA and
college tennis tirelessly throughout his career," Russell said.
Russell is well known in tennis. He served as the USTA Collegiate Varsity Chair from
2007 to 2010, where he helped put together a strategic plan for the partnership of the
USTA with the ITA and varsity collegiate tennis. From 2011 to 2012, he guided the USTA
through major changes in the junior competitive tournament structure as USTA Junior
Competition chair. He also served as a researcher and moderator for last year's ITA Format Steering Committee.
Tim knows and understands the ITA and the key issues facing college tennis, and
will hit the ground running, Benjamin said. His work with boards of directors, strategic planning, fundraising and expertise in unifying large numbers of people around big
causes will all be super assets for the ITA and college tennis.
Tennis Mag Celebrates

Golden Anniversary
ennis Magazine turns 50 years old this year. The

magazine, founded in Chicago in 1965 by Asher
Birnbaum, is owned by the Tennis Media Co. and
now is led by managing partner Jeff Williams (who also is
co-publisher of Tennis Industry).
Tennis celebrates in May/June with a special anniversary
issue, which includes 50th Anniversary Moments50 essays that highlight the moments that took us from the quiet
lawns of the amateur era, to the glory years of the tennis
boom, to the golden age of all-time great players that were witnessing today. (The first
20 Moments are in Tennis May/June issue; the rest will appear in the next two issues.)
Tennis editors also created a Tournament of Champions that puts the best players over
the last 50 years against each other in a fantasy draw.
To look through issues of Tennis is to see a snapshot of the evolution of the sport,
writes Chris Evert, the magazines general partner. Heres to another 50.
Grand Canyon Univ.

Adds Professional Tennis
Management Program
Grand Canyon University in
Phoenix is adding a Professional
Tennis Management program, the
first NCAA Division 1 school to do
so. The program, which begins this
fall, will offer a bachelor of science
degree in business management
with an emphasis on tennis management.
GCUs program falls within the
Colangelo College of Business,
named after Phoenix sports icon
Jerry Colangelo. The 120-credit
program will be incorporated with
the Universitys growing Sports
Business program as well as its new
hospitality program, also being
rolled out in the fall. It will cover
the skills needed to manage tennis
operations, including facility management, merchandising, event
planning and introduction to food
and beverage management.
The program, accredited by the
USPTA, also will teach player development and the skills needed
to become an effective instructor,
and students will be required to get
at least 100 hours of experience in
the industry before they graduate.
Students in the program also will
have the opportunity to become
USPTA certified by the time they
graduate.
Sony Smart Tennis Sensor

Launches Worldwide
After teasing the U.S. market for
months, Sony has finally launched
globally its Smart Tennis Sensor,
which mounts on the butt of the
handle of selected racquets from
July 2015
TennisIndustry 7
IndustryNews
Head, Prince, Yonex and Wilson. The sensor
uses vibration analysis and motion sensors
to track and store data, either in the racquet,
in the cloud or in the smartphone app.
It offers real-time shot visualizations on
smartphones and tablets, as well as displaying recorded video and shot metrics. Players
can collect data on ball and swing speed,
spin, where you hit the ball, the type of shot
you hit, etc. For more information, visit
smarttennissensor.sony.net.
USPTA to Incorporate
Platform Tennis Association
During the USPTA semiannual meeting
in April, the Executive Committee voted
to incorporate the Professional Platform
Tennis Association (PPTA) into the USPTA.
The PPTA has voted to dissolve and its
assets, programs, certification process
and mission will be borne by the USPTA.
The USPTA will assist with administrative
functions and handle certification and
education responsibilities for platform
tennis-teaching professionals.
Platform tennis professionals will
become a separately tested and certified
membership category under the USPTA
umbrella. All professionals who become
certified in platform tennis will receive
all of the same benefits and pay the same

annual dues as current USPTA-certified
tennis professionals.
With so many facilities where USPTA
professionals teach offering platform
tennis, there is an increasing need for
professionals who are certified in the
sport, said USPTA CEO John Embree.
The steady growth in this game provides USPTA professionals who become
certified in platform tennis more job and
business opportunities.
IART Symposium
Set for Sept. 18-22
The ninth annual IART Training Symposium is set for Sept.
18-22 at Saddlebrook Resort in
Tampa, Fla. Tim Strawn, executive director of IART (International Alliance of Racquet Technicians), says
the 2015 event has been revised with a new
format, new speakers and more hands-on
training sessions.
The IART Symposium includes on- and
off-court activities, a three-hour trade show,
and an evening meet-and-greet. Sunday
will feature a full day of hands-on instruction
on a wide variety of topics, led by seasoned
professionals, Monday will showcase four
ITA Partners With Oracle
n a new partnership, Oracle will serve as the title sponsor for three programs as
part of the Oracle Collegiate Tennis Tour, administered by the Intercollegiate
Tennis Association (ITA). The three programs are the inaugural Oracle/ITA
Masters, hosted by Malibu Racquet Club Sept. 18-20; the Oracle/ITA Collegiate
Tennis Rankings; and the Oracle/ITA Outing & Awards Luncheon (this year Aug.
28).
"We are thrilled to be a part of the Oracle Collegiate Tennis Tour and to be supporting these rising tennis stars," said Oracle CEO Mark Hurd. "Our partnership
with the ITA gives us another opportunity to invest in college students who are key
to Oracle's future."
With the Oracle/ITA Masters, the top 16 mens and womens singles players
and eight mens and womens doubles teams can earn a trip to Malibu, Calif. The
Oracle/ITA Collegiate Tennis Rankings will track singles and doubles players in
NCAA Divisions I, II, III, NAIA, Junior Colleges and California Junior Colleges.
The Oracle/ITA Outing & Awards Luncheon will honor members of the ITA Collegiate All-Star Team and ITA/Arthur Ashe Sportsmanship & Leadership National
Award winners at the historic West Side Tennis Club in Forest Hills, N.Y.
"Partnering with Oracle will be transformative for the ITA and college tennis,"
said ITA Executive Director David Benjamin. Oracle already has a major presence
in the tennis world and we are thrilled with its growing commitment to the college
game."
8 TennisIndustry
July 2015
seminars with new speakers and topics, and

Tuesday will be a full day of racquet customization, led by Ron Rocchi, manager of the
Wilson Team Room and Wilson Tour Services
stringing team.
For details or to register, visit gssalliance.
com or contact Strawn at tim@gssalliance.
com.
Rome, Ga., Tennis Center

Breaks Ground for 51 Courts
The design for the 51-court Rome Tennis Center of Georgia has been finalized
and ground broken. The first phase of the
construction is expected to be completed
by June 2016. The plans include six NCAA
regulation courts, three center courts,
and one exhibition court that can accommodate seating for 2,000.
All courts are lighted and have shade

cabanas for players, and 12 of the courts
will be lined for Youth Tennis. The facility
will have a 3,846-square-foot clubhouse
with a viewing deck that overlooks the
terraced courts. The design also allows
for future development of six NCAA regulation indoor tennis courts.
The Rome Tennis Center of Georgia is
about increasing economic impact, said
Rome City Manager Sammy Rich. The
facility will allow us to not only keep our
existing events, but make us more marketable and able to go after additional,
larger tournaments as well.
Hall of Fame Rebrands

With New Logo, Campaign
The International Tennis Hall of Fame has
introduced a new logo
and brand identity,
inspired by the global
nature of tennis and
reflecting the organizations commitment to
IndustryNews
Monfils Stars in New

Asics Tennis Campaign
sics has launched a global tennis campaign with the tagline, It's a tough
game. Go smash it, and starring pro player Gael Monfils. The campaign was
launched with an ad spot to coincide with the 2015 French Open. Other elements include print ads, in-store visuals and online banners.
The inspirational approach is aligned with Asics global advertising campaign,
It's a big world. Go run it, which launched in early 2015. In the tennis-specific TV
commercial, Monfils is transported from the tennis court to a fast-paced, urban environment, where a group of opponents send tennis balls toward him at lightningfast speeds and from all angles.
In the ad, Monfils wears Gel-Resolution 6 tennis shoes. The campaign also introduces apparel styles of its spring tennis collection. Visit asics.com.
preserving and promoting tennis history to

a worldwide audience.
The logo was rolled out in early May, a
few weeks ahead of the re-opening of the
renovated Hall of Fame Museum. The logo
will be seen in a new advertising campaign
this year that will highlight the stories
for the 243 individuals who have been
inducted into the Hall of Fame.
Our goal is to draw attention to the storied history of tennis and those who have
built this history, as well as to engage fans
with the International Tennis Hall of Fame,
our outstanding new museum, and our
programs," said HoF CEO Todd Martin.
PBI Offers Unique

Tennis Camp in Austria
In conjunction with Peter Burwash
Internationals ongoing 40th anniversary celebration year in 2015, the organization has announced the creation of
the first PBI World Tennis Camp to take
place Sept. 21-24 at the Bio-Hotel Stanglwirt in Tirol, Austria.
The camp will coincide with PBIs
annual conference, so more than 85
PBI professionals and directors from
around the world will be on hand, offering a one-of-a-kind tennis camp experience. Participants will receive at least
four hours of instruction and play each

day, on Stanglwirts eight red clay courts
at the base of the Austrian Alps. (There
also are six indoor courts available.)
Visit pbitennis.com or contact pbiworldcamp@pbitennis.com or 800-255-4707.
Bollettieri Opens Access to

Extensive Coaching Archive
Legendary coach Nick Bollettieri has
announced that he is giving fans around
the world exclusive access to peruse his personal and formerly private library of plans,
notes, photos, videos and published articles.
The Hall of Famers new website, nickbollettieri.com, has personal stories, images and
the secret training techniques he utilized to
cultivate some of the sports biggest stars.
The content sat for years in Bollettieris
personal storage units. The self-proclaimed
pack rat admits that he has kept his training plans, notebooks, diagrams and photo
and video library secret until now, carefully
cataloging and archiving his approach and
journey though the sport. Once we opened
the first box and saw its contents, the
never-before-seen photos and documents,
we knew we had to share it with the larger
tennis world, said Steve Shulla, content
director for NickBollettieri.com.
Bollettieri has partnered with TEAM HQS
(www.teamhqs.com) to launch the website,

where fans can access his entire catalog
through a $99 a year subscription. New content will be added to the site weekly.
PTR Adds Two Corporate

Members
Sport Court International and The Pick
Up Wall by Tennis Tech have joined the
PTR as corporate members.
Sport Court has more than 100,000
backyard court and gymnasium floor
installations worldwide and bills its tennis courts as the safest courts in the
world, with its PowerGame tennis court
designed for its safety and shock absorption. The USTA has chosen Sport Court
as its Official and Exclusive 36 and 60
Court Surface Supplier. The Pick Up Wall
by Tennis Tech is an automatic ball collection system that requires only 3 feet
of space at the back of the court and will
feed any top-loading ball machine or
hopper.
Cancer Claims Stefano Capriati

Stefano Capriati, who groomed his daughter Jennifer to be a top tennis professional,
died of cancer in Tampa, Florida, on April 18.
He was 79 years old.
The Italian-born Capriati coached his
daughter to the world's top 10 when she was
just 14 years old and helped her win a gold
medal at the 1992 Olympics in Barcelona.
Jennifer also won the Australian Open in
2001 and '02 and the French Open in 2001,
becoming the No. 1-ranked player in the
world later that year. She was inducted into
the International Tennis Hall of Fame in 2012.
Capriati is survived by his daughter, as
well as a son, Tampa lawyer Steven Capriati.
Contributions in his memory can be made
to the Children's Cancer Center, 4901 West
July 2015
TennisIndustry 9
IndustryNews
People
Watch
Former USTA President
Dave Haggerty will run for
president of the International
Tennis Federation, the sports
global governing body. The ITF
position is a four-year term.
The current ITF president,
Francesco Ricci Bitti of Italy,
has held the job since 1999.
The last ITF president from the
U.S. was Walter Elcock in 1975.
The ITF owns and operates the
Davis Cup and Fed Cup and
lower tier pro events, along
with overseeing the sports
anti-doping program and the
Olympic tennis tournament.
Gerald Mathews is the new
Tecnifibre brand ambassador
for Southern California and
is part of the companys Pro
Staff for the West. A former pro
player, Mathews is the head
coach for the Calabasas High
School boys and girls tennis
teams.
Tennis broadcaster Mary Car-
illo received the ITFs highest

accolade, the Philippe Chatrier
Award, at the 2015 ITF World
Champions Dinner on June 2 in
Paris, for outstanding contributions to the game. Billie Jean
King, John McEnroe, Martina
Navratilova, the All England
Club, and 2014 Award winners
Todd Woodbridge and Mark
Woodforde are among the
other former recipients.
Billie Jean King was honored with the Centennial
Award by the Girl Scouts of
Eastern Pennsylvania, which
recognizes an accomplished
female leader who will leave
an indelible mark on this century's global landscape for the
achievement of women and
girls. She received the honor
at a special ceremony May 6 in
Center City Philadelphia.
After 12 years at the Yonkers
(N.Y.) Tennis Center, Simon
Gale is moving to Taconic Sport
Cypress Street, Tampa, FL 33607. Cindy

Shmerler
Sun Protection For

Players Hands
Are your members concerned about sun
exposure on their hands? Consider the
PalmFree SunGloves, made from UPF50
fabric to block 98 percent of UV radiation. The gloves were developed by avid
tennis player Patricia Ferrer, a physician
assistant specializing in dermatology
and Racquet in Hopewell

Junction, N.Y., where he will
be co-owner and general
manager. Gale was Tennis
Industry magazines 2014
Youth Tennis Provider
of the Year and USPTA
Easterns 2010 Facility
Manager of the Year.
Patrick Kuhle of Quincy
University and Joey Swaysland of the University of
Oregon have been selected
as the 2015 Wilson/ITA
National Promoter of the
Year winners. Both Kuhle
will receive a paid summer
internship to work in the
Grassroots Marketing
Department at Wilson's
headquarters in Chicago.
Peter Burwash International pro Donald Becker
is the new tennis director
at the Hanalei By Resort
on the Hawaiian island of
Kauai. He was the PBI ten-
who sees the long-term effects of chronic

sun damage in her patients who have
numerous precancers and skin cancers
on the back of their hands. The palmless
gloveavailable in two styles, four colors
and five sizesallows players to grip the
racquet naturally while protecting the
back of the hand. Visit palmfreesunwear.
com.
Serena Williams Offers

Online MasterClass
Serena Williams was one of the first experts to offer an online class at MasterClass
(masterclass.com), a new online instruction site that launched in May and features
experts in their fields. Others offering online
classes at the site include Academy Awardwinner Dustin Hoffman teaching acting
and best-selling author James Patterson on
writing. Future online classes will include
sessions from performer Usher and photographer Annie Leibovitz.
Williams provides more than two hours of
10 TennisIndustry
July 2015
nis director for the last three

years at Caneel Bay Resort in
the Caribbean.
Mark Chellas is the new
director of tennis at CopperWynd Resort & Club in
Scottsdale, Ariz. The resorts
tennis operation is managed
by Cliff Drysdale Tennis.
Maui Jim has added WTA
pro Flavia Pennetta to its
roster of players who will
wear the companys PolarizedPlus2 sunglasses. Other
pros include Martina Hingis,
David Ferrer, Philipp Kohlschreiber and Benot Paire.
Adrians Zguns of Orlando,
Fla., won the mens open
singles title at the USPTA
Clay Court Championships
in May in Fort Myers, Fla. On
the womens side, Julia Farina
of West Palm Beach, Fla.,
won the singles and doubles
titles.
video lessons that cover core technique to

pro-style fitness drills and the mental game.
I wanted to make my class feel as though
you're right there on the court with me. It's
like getting a private lesson," Williams says.
The cost for her lessons is $90. The video
classes were directed by Jay Roach ("Austin
Powers" and "Meet the Parents") and Bill
Guttentag, a two-time Academy Awardwinning documentarian.
Roof Takes Shape At

National Tennis Center
Construction is moving right along for
the roof over
Arthur Ashe Stadium, the most
visible and talked
about part of the
renovations at
the USTA Billie
Jean King National Tennis Center.
This photo was
IndustryNews
USTA NE Creates Boston
Social Tennis League
n its inaugural season, dozens of young adults

have signed up for the Boston Social Tennis
League. Created by the USTA New England
Section, the league targets 21- to 40-year-olds who
want to play tennis in a fun, social environment
with their friends, and want to make new friends.
The doubles-only league kicked off in May, for
seven weeks, with play on Wednesday and Thursday nights. Players pick the night they prefer and
can register as a team or as an individual, and then
will be placed on a team. Teams are co-ed (any combination of men and women) and must have at least
six players. After tennis each night, players head to
a local restaurant/bar that has a reserved section
for the league and offers food and drink specials
crafted for them.
USTA New England reports the feedback has been terrific, with 84 players registered. After the first night, almost every player came up to me to say how much
fun they were having and that this league was exactly what theyve been looking for
in Boston, said league organizer Sarah Rice, manager of Community Tennis for
the section. We knew this was a group we werent reaching with our current USTA
adult programs, so its wonderful to bring tennis to all of these new players.
The sections goal is to partner with social sports organizations in Boston to expand to more seasons in multiple locations around the city. For more information,
visit www.ustanewengland.com/bostonsocialtennisleague. Alexandra Troli
taken in late May by Melissa Schwartz
of New York City, from a Delta Air Lines
flight.
Bollettieri Partners For

Exclusive Wimbledon Trip
For Wimbledon 2015, Nick Bollettieri
has partnered with GR8 for a unique travel
experience July 1-4. The exclusive trip, which
costs $10,200 and up per person, features a
personalized host, luxury transportation to
the Savoy Hotel for a three-night stay, spa
treatment, private welcome reception, private VIP Skyview Box seats, hospitality meetand-greet with Bollettieri, and a private
dinner or private clinic with him. (Purchase
also includes a donation to a special charity.)
Word is GR8 and Bollettieri are cooking up
something for the 2015 US Open. Visit gr8experience.com.
USRSA Announces
New MRTs and CSs
MRTs
Scott Brashier - Laugna Beach, CA
Ian McCusker - Fort Collins, CO
Cherkeia Ryan - Lawrenceville, GA
Jason Pfannschmidt - Gaithersburg, MD
Stephanie Hunter - Fayetteville, NC

Pedro Palma - Fayetteville, NC
Jeffrey Yeh - Wattle PK AUSTRALIA
Andrei Hent - Toronto, ON CANADA
CS's
Fernando Santos - Mount Vernon, NY
ITA Announces 2015

National Award Winners
Division 1Men
Coach of the Year: David Roditi, Texas Christian
Univ.
Assistant Coach of the Year: Howard Endelman,
Columbia Univ.
Senior Player: Sren Hess-Olesen, Univ.of Texas
Rookie: Noah Rubin, Wake Forest Univ.
Player to Watch: Andrew Harris, Univ.of Oklahoma
Most Improved Senior: Jonny Wang, Univ.of
Southern California
Rafael Osuna Sportsmanship Award: Mitchell
Frank, Univ.of Virginia
Arthur Ashe, Jr. Sportsmanship & Leadership
Award: Sebastian Stiefelmeyer, Univ.of Louisville
Division 1Women
Coach of the Year: Geoff Macdonald, Vanderbilt
Univ.
Assistant Coach of the Year: Aleke Tsoubanos,
Vanderbilt Univ.
Player to Watch: Stephanie Wagner, Univ.of
Miami (FL)
Senior Player: Robin Anderson, UCLA
Rookie: Brooke Austin, Univ.of Florida
Most Improved Senior: Julia Jones, Univ.of Mississippi
Cissie Leary Award for Sportsmanship: Lindsey
Kayati, Rutgers Univ.
Arthur Ashe, Jr. Sportsmanship & Leadership Award:
Lorraine Guillermo, Pepperdine Univ.
Division 2Men
Coach of the Year: Hendrik Bode, Hawaii Pacific
Univ.
Assistant Coach of the Year: Martin Parkes, Saint
Leo Univ.
Arthur Ashe Jr. Award for Leadership and Sportsmanship: Mark Heimberger, Palm Beach Atlantic Univ.
Player to Watch: Ahmed Triki, Barry Univ.
Senior Player: Armand Levandi, Lewis Univ.
Rookie: Marko Lenz, Hawaii Pacific Univ.
Most Improved Senior: Kacper Boborykin,
Midwestern State Univ.
Division 2Women
Coach of the Year: Dave Porter, Brigham Young
Univ.-Hawaii
Assistant Coach of the Year: Nicolai Nonnenbroich,
California Univ.of Pennsylvania
Arthur Ashe Jr. Award for Leadership and Sportsmanship: Lauren Howard, West Liberty Univ.
Player to Watch: Beatriz Leon, Columbus State Univ.
Senior Player: Marietta Tuionetoa, Brigham Young
Univ.-Hawaii
Rookie: Kristyna Hancarova, Hawaii Pacific Univ.
Most Improved Senior: Jesse Burrell, California Univ.
of Pennsylvania
Division 3Men
Coach of the Year: Steve Gachko, Stevens Institute of
Technology
Assistant Coach of the Year: Pauri Pandian, Brandeis
Univ.
Senior Player: Warren Wood, Claremont-MuddScripps Colleges
Rookie: Nicholas Chua, Univ. of Chicago
Most Improved Player: Motasem Al-Houni, Gustavus
Adolphus College
Player to Watch: Ari Smolyar, Middlebury College
Tyler Carey, Univ. of Mary Washington
Division 3Women
Coach of the Year: Kelly Stahlhuth, Washington
Univ.St. Louis
Assistant Coach of the Year: Andrew Cohn,
Pomona-Pitzer Colleges
Player to Watch: Joulia Likhanskaia, Bowdoin
College
Senior Player: Maria Pylypiv, Williams College
Rookie: Eudice Chong, Wesleyan College
Most Improved Player: Claire Marshall, Depauw
Univ.
Rebecca Curran, Williams College
NAIAMen
Coach of the Year: Chase Hodges, Georgia Gwinnett
July 2015
TennisIndustry 11
IndustryNews
Short
Sets
for the BB&T Atlanta

Open, to be held July
25-Aug. 2, and will
provide apparel for
the tournaments staff,
volunteers, officials and
ball persons.
Tour 250 event to be held

this year July 25-Aug. 2,
has announced a multiyear title sponsorship
renewal agreement with
BB&T.
Kiawah Island Golf

Resort has created the
Barth Tennis Academy,
honoring Roy Barth, the
resorts longtime tennis
director and a former
world-ranked player.
The academy will run
throughout the summer
at the resort for players
looking for tournament
success at all levels, in
addition to preparing for
college tennis.
Cliff Drysdale Tennis will oversee the

tennis program at the
nine-court CopperWynd Resort & Club in
Scottsdale, Ariz.the
first Southwest location
for the 27 Drysdalemanaged properties.
Inc. magazines top pick

in its 30-Under-30
list for 2015. ThinkLite,
based in Natick, Mass.,
and co-founded by
brothers Danny (left)
and Dinesh Wadhwani,
supplies businesses
with LED bulbs compatible with their existing
infrastructure.
Boast USA is the new

official apparel company
Lighting company
ThinkLite was named
The BB&T Atlanta

Open, an ATP World
College
Assistant Coach of the Year: Johnny Thornton,
Lindsey Wilson College
Arthur Ashe Jr. Award for Leadership and Sportsmanship: Wesley Ng, Missouri Valley College
Senior Player: Fabio Silva, Vanguard Univ.
Most Improved Senior Player: Miguel Grifol,
Auburn Univ.at Montgomery
Player to Watch: Matias Hatem,
The Mylan World

TeamTennis professional
league will begin its 40th
season on July 12.
The ATP World Tour has
awarded a $15,000 grant
to the Dr. Martin Luther
King Jr. Community Center in Newport, R.I., to
support its hunger relief
programs. The grant is
one of nine awarded by
Georgia Gwinnett College

Rookie: Kevin Konfederak, Georgia Gwinnett
College
NAIAWomen
Coach of the Year: Mark Goldin, Cardinal Stritch
Univ.
Assistant Coach of the Year: Sara Hawkins,
Savannah College of Art & Design
Arthur Ashe Jr. Award for Leadership and Sports-
Tennis Resorts Online

Names Top Resorts, Camps
ennis Resorts Online (tennisresortsonline.com) has released its annual rankings of the Top 100 Tennis Resorts and Camps worldwide, compiled from evaluations submitted by tennis vacationers. Reviewers rated their experiences in
20 categories, including the overall tennis experience, quality of the teaching staff and
instruction, dedication to game arranging, allure of the tennis complex, caliber of the
pro shop, and a wide variety of amenities and services, such as lodging, cuisine, value
for dollar, childrens programs, spa and fitness options, and other recreation.
The top 10 resorts, in order, are:

1. Kiawah Island Golf Resort, S.C.
2. Rancho Valencia, Calif.
3. Wild Dunes Resort, S.C.
4. JW Marriott Desert Springs Resort &
Spa, Calif.
5. Omni Amelia Island Plantation
Resort, Fla.
6. Sea Island, Ga.
7. La Quinta Resort & Club, Calif.
8. Punta Mita, Nayarit, Mexico
9. Mauna Kea Beach Hotel, Hawaii
10. Four Seasons Resort Nevis, West
Indies
12 TennisIndustry
july 2015
The top 10 camps are:

1. Roy Emerson Tennis Weeks,
Switzerland
2. Cliff Drysdale Tennis at Amelia, Fla.
3. Saddlebrook Tennis (Hopman), Fla.
4. New England Tennis Holidays at
Sugarbush, Vt.
5. John Newcombe Tennis Ranch, Texas
6. Reed Anderson Tennis School, Calif.
7. Topnotch Tennis Academy, Vt.
8. PBI Tennis Camp at Bio-Hotel
Stanglwirt, Austria
9. Sea Colony Tennis Camp, Del.
10. Wintergreen Tennis Academy, Va.
the ATP ACES For

Charity program,
a global initiative
aimed at giving back
to communities
where ATP World
Tour events are
played.
Volt Athletics,
which provides
individualized sportspecific training
programs built by
certified strength
coaches, has
partnered with the
National Strength
and Conditioning
Association.
manship: Clara Ruegsegger, Olivet Nazarene

Univ.
Senior Player: Maria Perdomo-Medina,
Brenau Univ.
Most Improved Senior: Jessica Trink, Arizona
Christian Univ.
Player to Watch: Valeria Podda, Georgia
Gwinnett College
Rookie: Alice Baudeigne, Auburn Univ.at
Montgomery
Junior and Community CollegeMen
Coach of the Year: Brian Slack, ASA College
Assistant Coach of the Year:
Brent Krivokapich, Tyler Jr. College
Arthur Ashe Jr. Award for Leadership and
Sportsmanship: Shane Trebisky, Meridian
Comm. College
Sophomore Player: Joshua Page, Abraham
Baldwin Agricultural College
Most Improved Player: Jose Gonzalez-Torres,
Modesto Jr. College
Player to Watch: Ismael Mzai, Seminole State
College
Rookie: Guy Iradukunda, Seminole State
College
Junior and Community College
Women
Coach of the Year: Deo Sy, Glendale Comm.
College
Assistant Coach of the Year:
Brent Krivokapich, Tyler Jr. College
Arthur Ashe Jr. Award for Leadership and
Sportsmanship: Cassidy McWhorter, Eastern
Arizona College
Sophomore Player: Joanna Savva, Tyler Jr.
College
Most Improved Player: Taylor White, Meridian
Comm. College
Player to Watch: Megane Bianco, ASA College
Rookie: Macarena Olivares, ASA College
Letters
To the Editor:
Show Us Something Better
I truly appreciate Ellen Millers

article, Fix Your Delivery, in the
May issue. In Canada, while our
battle with 10-and-under tennis
is mostly over (it is now the norm
rather than the exception), there
are still pockets of resistance.
What I really liked is her comment about the thought that, if we
didnt do the appropriate 10-andunder development, what would
be the way it is done? In multiple
conversations with traditional
coaches and misinformed parents,
the advocates of under-10 Red, Orange and Green balls seem to be the
ones who have to prove everything,
while the dissenters have nothing
to offer.
Just like Ellen, I cringe when
I see the actual lessons from the
people who want to stay in the past.
I have observed (on many, many
occasions) that the type of lessons
they are holding on to are ineffective, inefficient, and mostly no fun.
If you dont agree with the under-10 ROG pathway, at least show
(dont just talk) something that is
better. So far, I have yet to see it.
Wayne Elderton, Tennis Director
North Vancouver Tennis Centre
Head of Coaching Development &
Certification-British Columbia
Improving Our Growth
The June issue, pages 28-29, has

a wonderful presentation of the
benefits of tennis. During my 15
years as a USPTA pro I have never
seen this type of presentation in a
magazine or newsletter outside of
tennis. In fact, I have never seen
tennis listed as an exercise in any
health article.
In my opinion, tennis associations, club owners, and teaching
pros make no effort to promote tennis

outside the tennis industry. There
is an unlimited senior group waiting
for a fun exercise. However, it has
been my observation that private and
municipal locations refuse to use a
free introduction to tennis. Growth
is waiting for a change.
David G. Hendricks, USPTA
Tucson, Ariz.
Tennis On and Off Campus
The Our Serve column in the June

issue (The High School Push) was
right on. Glenn Arrington continues
to do great things for Tennis On Campus and also for Tennis After Campus.
The challenge for TAC is keeping
track of those players who begin new
jobs, in new cities with a new set of
priorities.
We in the Midwest are working
diligently to achieve that bridge.
We've found the best way to keep
former TOC kids playing tennis is to
bring them back to campus to compete against the current TOC team. Of
course, there is a social time afterwards that deserves no mention!
Denny Schackter
Tennis Priorities Co., Palatine, Ill.
Turn Down the Sound!
Is grunting in womens pro tennis

driving potential players from the
game? During the Miami Open, I
asked both media and tennis fans
what they thought about grunting.
Without hesitation, 95 percent said
grunting is a real turn-off, and often
theyll turn down the sound on their
TV so they dont hear it. Unfortunately, this also means they miss often
insightful TV commentary.
The problem posed by grunting goes
beyond watching the pros, though
its simply poor sportsmanship. At
some tennis academies, coaches actu-
ally encourage their students to use

grunting as a tool for intimidation
and distraction. Grunting is not only
undignified and unappealing, but it
also is gamesmanship in every sense
of the word and is in direct contrast
to the ITFs Rule 26, the Hindrance
Rule, written with the sole purpose
of eliminating gamesmanship.
The WTA introduced a rule
recently that young players embarking on the pro tour will be penalized if they grunt. Yet officials dont
penalize top women players who
are the worst offenders for fear of
upsetting them, so up-and-coming
pros still try to imitate their heroes.
The WTA needs to stop sending this
mixed message and, for the good
of the fans, the game and the pros,
enforce the rulesfor all players.
Angela Buxton, Pompano Beach,
Fla., and Cheshire, UK
(1956 Wimbledon singles finalist;
1956 French and Wimbledon doubles
winner)
Missing Tennis Dear Friend
I want to thank you for the kind

words about Mary Lloyd Barbera
in the June edition (Our Serve).
Mary Lloyd was certainly one of
a kind and someone I will miss
terribly in all aspects of my life. I
keep thinking she is going to burst
through the door with her big grin
and a huge laugh. Tennis has lost
one of its most passionate supporters, and we have all lost a dear
friend.
Amy Franklin
Director of Community Development,
Outreach and Training
USTA North Carolina
We welcome your opinions and comments. Please email them to peter@
tennisindustrymag.com.
July 2015
TennisIndustry 13
Save the Dates:
Peter Burwash
to Enter Industry
Hall of Fame
Peter Burwash, the founder
and president of Peter Burwash
International, the largest tennis
management company in the world,
will become the 10th inductee into
the Tennis Industry Hall of Fame in a
ceremony at the conclusion of the TIA
Tennis Forum on Aug. 31.
Burwash, a former ATP tour
player, founded PBI 40 years ago
and now operates in 32 countries.
A certified sports physiologist and
nutritionist and a sought-after
speaker for Fortune 500 companies,
Burwash wrote the popular book
Tennis for Life, which has sold over
1 million copies. In 1995, he received
the International Tennis Hall of
Fames Educational Merit Award.
The Tennis Industry Hall of Fame
was created in 2008 and currently
has nine inductees: Howard Head
(2008), Dennis Van der Meer (2008),
Alan Schwartz (2009), Billie Jean King
(2010), Nick Bollettieri (2011), Howard
Gill Jr. (2013), Walter Montenegro
(2013), Sheldon Westervelt (2013) and
Jim Baugh (2014). Plaques of Tennis
Industry Hall of Fame inductees are
displayed at the International Tennis
Hall of Fame in Newport, R.I.
14 TennisIndustry
July 2015
TIA Tennis Forum, Aug. 31, NYC

T.O.M. Conf., March 23-25, Miami
The eighth annual TIA Tennis Forum
will be on Monday, Aug. 31, on the Ballroom
level of the Grand Hyatt
New York City, right before
play begins at the 2015 US
Open.
The Forum, which is free to
attend, will present the latest news
about the state of the tennis industry,
including participation, equipment sales
data, grassroots initiatives, Youth Tennis,
updates from the USTA, and more. In addition,
Peter Burwash will become the 10th inductee
into the Tennis Industry Hall of Fame in a
ceremony at the conclusion of the Forum.
The Forum also will outline pathways
to increasing the number of core tennis
players, ways to better define and boost the
economic growth and impact of the tennis
industry, and effective ways to distribute
clear, consistent messaging of health,
fitness and the reasons to play tennis.

Also, mark your calendars now for the
third annual Tennis Owners &
Managers (T.O.M.) Conference,
which will be held March 23-25 in
Miami during the 2016 Miami Open. While
the venue and complete schedule are still
being finalized, the 2016 T.O.M. Conference
is expected to start in the afternoon on
Wednesday, March 23. Attendees will also
have the chance to attend the Miami Open.
With the upcoming Tennis Forum and
T.O.M. Conference, were continuing our
efforts from our meetings in Indian Wells this
past march on ways to bring in more players,
more fans, and more tennis consumers, says
TIA Executive Director Jolyn de Boer.
Cardio Tennis
Debuts to Coaches
in Italy
Krause demonstrates
Cardio Tennis
programming for
coaches in Italy.
During the qualifying tennis tournament for

the Italian Open in Rome in early May, the
Italian Tennis Federation (FIT), in cooperation
with PTR Europe, invited TIA Executive
Director Jolyn de Boer and TIA Cardio Tennis
Manager Michele Krause to speak at the
2nd Annual International Tennis Coaches
Symposium, which was held at the historic
Foro Italico.
The gathering of more than 3,000
tennis professionals and coaches is the worlds
largest tennis symposium. Luciano Botti, president of Tennis Services
s.a.s. and a PTR board member, was instrumental in arranging a
Cardio Tennis presentation and demonstration on the Grand Stand
Join the TIA . . . Increase Your Profits . . . Grow the Game . . . www.TennisIndustry.org
Gets Key
Upgrades
The PlayTennis.com website, which is
a central portal for bringing people
into tennis, has been upgraded with
new features and functionality.
The upgrades were in place in
early May, in time to further help
to boost play during the tennisindustry-wide Try Tennis
Free campaign.
PlayTennis.com is an
unbranded, collaborative
industry website devoted
simply to getting people to play tennis
and enjoy all the health, fitness and social
benefits of the sport. Managed by the TIA, PlayTennis.
com is a key component for the national TryTennisFree campaign,
which saw nearly 2,000 tennis providers offering a free introductory tennis
session for new or returning players.
Upgrades to the website include an improved Tennis Concierge widget that quickly
returns results on tennis locations and tennis organizers in local communities. There also is a new
rating function so consumers can rate facilities and programs.
For tennis facilities and teaching professionals, updating program and facility information on
the website has been streamlined, and theres also a live chat feature for instant answers about
the site and its functionality. In addition, providers have access to new marketing collateral so they
can advertise and support Try Tennis Free in their local communities.
Weve received a lot of feedback over the last few months about the features that consumers
and tennis providers would like to see when it comes to finding and offering tennis programs, and
were happy to continue to adjust and streamline PlayTennis.com to better serve tennis players,
and those looking to get into the game, says TIA Executive Director Jolyn de Boer.
Tennis Participation
Stable for 2014
Tennis participation in the U.S.
has remained stable over the
last three years, according to the
latest figures compiled by the TIA
and the Physical Activity Council.
Total tennis players numbered
17.9 million in 2014, which is up
1.3 percent over the year before.
Core tennis participants,
who are those who play 10 or
more times a year, is at 9.91
million, down 1 percent.
The slight decrease in
core players was balanced by an
increase in casual players, who
play one to three times a year,
says Jolyn de Boer, executive
director of the TIA. The small
drop could indicate increasing
competition for consumers time.
But also, poor weather in the
first quarter of the year may have
had a hand in slightly reducing
play frequency. Related to this
is a slight drop in total play
occasions, to about 440 million.
Core players account
for 80 percent of all tennis
expenditures and 94 percent of all
play occasions. The average core
player plays tennis 42 times
a year.
Court by de Boer and Krause. The on-court Cardio

Tennis participants wore Polar Bluetooth heart-rate
transmitters and the data for each participant was

displayed on the courts Jumbotron so the audience
could see the players heart rates live and follow their
progress as they were put through the Cardio Tennis session, burning calories and
getting their heart rate into their training zones.
Cardio Tennis, which is managed by the TIA, already is offered in more than 30
countries, including as a key pillar for tennis participation in Australia and the United
Kingdom. In the U.S., more than 1.7 million people participate in Cardio Tennis.
Prior to the sessions at the Foro Italico, the Italian Tennis Federation hosted
a special session at the Vatican with Pope Francis, who used the encounter to
speak about sports and tennis as an educational experience. Nearly 7,000
tennis coaches, their families and others involved in the sport were in attendance
in the Vaticans Paul VI Audience Hall on May 8, including coaching legend
Nick Bollettieri; former touring pro, longtime tennis director and current PTR
President Roy Barth; past PTR President Jorge Andrew; U.S. mental toughness
coach Lorenzo Beltrame; and well-known Italian coach Pablo Lozano, among others.
You athletes have a mission to fulfill: To be, for those who admire you,
good role models, the Pope said.
De Boer, with translator,
Photos by Anni Miller
addresses coaches at
Foro Italico.
Join the TIA . . . Increase Your Profits . . . Grow the Game . . . www.TennisIndustry.org
July 2015
TennisIndustry 15
Racquet Tech
ATW and Box Patterns
Commonly used by advanced stringers, Around the

World or Box Patterns call for careful planning.
By Bob Patterson
he string tickets at most professional tournaments provide

the basic information for the
technician to string the racquet. Along
with the string type and tension, there
is usually a designation of 2 Knots or
4 Knots, indicating if the player has
requested a 1-piece or 2-piece job. If two
knots are designated and the frames
pattern has the mains ending at the
throat, the technician will know that a
Box Pattern must be employed.
Although many manufacturers allow
for crosses to be installed from bottom to top, you will notice that almost
always, the two-piece instructions show
the crosses starting at the top. This is
because top-to-bottom stringing places
less stress on the frame. At most pro
tourneys, this is standard procedure.
Around the World (ATW) patterns
are as varied as racquets and there is
certainly not enough space here to
detail them all, so I will just emphasize
some of the basic principles to consider.
Usually, the pattern used is dictated
by the pattern and skips in the original
pattern of the frame, but even then

there are several different ways to accomplish it. On a certain pattern, some
technicians may install the top cross
string and two bottom strings before
filling in the remaining crosses, while
others would install two at the top and
one at the bottom. My point is there is
no set pattern, but there are some key
points you need to employ.
1. Plan AheadBefore you start, decide
what will be the most efficient pattern
for this frame. Your goal is install the

majority of the cross strings from the
top working down, but you also want
to minimize the runs of strings on the
outside of the frame. Make sure your
method will be aesthetically pleasing
as well as functional.
2. Plan Ahead, Part 2Often you will
find that you may need to be clamped
on two strings on the same side of the
racquet, so make sure you have a starting clamp handy to supplement your
machine clamp and make sure it can
be placed where needed (no machine
supports in the way, etc.).
3. Be CarefulMis-weaves or duplicate weaves are the most common
errors in ATW patterns. Know how
many total crosses are in the pattern.
Even-numbered strings will all employ
the same weave and odd-number
crosses will all be the same but opposite of the evens. Since you wont
be installing the crosses in order, this
can cause problems that are not easily
caught until you are all but finished, so
check and double-check as you go.
16 TennisIndustry
July 2015
Footwear
Bottom Liners
Offer customers the opportunity

to match their shoes to their
preferred court surface for
optimum performance.
By Bob Patterson
hats on the bottom of your

shoe? It can make a world of
difference in your traction,
comfort and stability during play.
The outsole is something that often
goes unnoticedmost players are first
attracted to the color and design of the
upper. Even when the shoe is on your
display shelf, players wont see the outsole unless they pick up the shoe. Yet,
the outsole is crucial in how the shoe
performs.
There are all sorts of outsole patterns,
and although some may look like works
of art, there is a methodology to their
design. Tread design is crucial to stability, traction and overall performance of
any shoe.
Since the majority of tennis in the
U.S. is played on either hard courts or
synthetic clay, most shoes offered here
are designed for those two surfaces,
or in many cases, both. (There are also
grass-court shoes designed specifically
for those who play on the lawns.) Over
the last few decades, tennis-shoe manufacturers have been developing new
technologies to help players find the
best solutions for gripping the surface,
or sliding, based on court type.
Clay Court Shoes
For clay courts, its important to have

a combination of slide and grip that allows players to develop defensive skills
and cover more area while conserving
energy. Clay court shoes usually will
have a tight herringbone or wave pattern to provide that sliding control and
grip.
The overall surface of the outsole is
generally flat. A true clay court shoe can
18 TennisIndustry
July 2015
be used on hard courts, but the player

certainly wont get the best performance. Usually there is less cushioning
and the traction will suffer, but the big
difference will come in durability. Clay
shoes are not set up to withstand the
abrasive aspects endured on a hard
court.
Hard Court Shoes
Most hard court shoes will incorporate

a similar herringbone pattern, although it will be less dense than a clay
sole pattern and often less uniform. Often the patterns may vary in different
areas of the foot.
One big difference that may not be
visible is the compound used in the
rubber. Generally, for hard court shoes,
the rubber is much harder for durability reasons and can be thicker, especially in high-wear areas of the shoe,
according to the shoe design team at
Head. Most hard-court shoes are not
suitable for clay courts and some may
even damage the softer clay-court
surface with their deeper grooves.
Dual Purpose
Hunter Hines of Dunlop/Diadora says

it is important to know what the player
is seeking in order to get them in the
right shoe with the right outsole.
All-court/all-surface shoes are great
for both surfaces as they have a good
herringbone pattern, albeit different
size and directional treads, Hines
says. At the end of the day, its what
the player is most comfortable with,
but a good all-court outsole will meet
the needs of just about every player.
If the player commonly plays on
both surface types, the dual-purpose

or all-court shoe may be the best
answer, although they will sacrifice
some performance offered in a shoe
specifically designed for the playing
surface.
Lacing Systems
The laces are another component

that players usually don't think much
about, but the lacing system, which
literally holds your foot in the shoe, is
crucial to comfort and performance.
In fact, most people may not realize
they dont have to use all the lacing
holes in the shoe; they can skip holes
if it makes the shoe more comfortable
or produces a better fit
Companies look to strike a balance
of just enough pressure and comfort.
While there are slight variations in
lacing systems, the two main variances are a traditional tongue style and a
tongue-less or uni-tongue style.
The traditional style allows for
more control on how tight is too
tight, but the uni-tongue generally provides a more snug fit and
is usually preferred by aggressive
players.
Your shoe inventory should be diverse enough to offer your customers
options so they can find the perfect
shoe. Having a well-trained staff that
not only knows their inventory but
also are good listeners will go a long
in way in keeping customers happy.
When players can have enough
choices so they can find a shoe that
not only fits well but also will help
them perform better, its a win/win
for everyone.
Tennis History
Hall of Fame Reopens
After Major Renovation
20 TennisIndustry
July 2015
C O U RT E S Y O F I N T E R N AT I O N A L T E N N I S H A L L O F FA M E / A L E X A N D E R N E S B I T T
ollowing a six-month closure

for renovations, the museum at
the International Tennis Hall
of Fame in Newport, R.I., reopened on
May 20 with an entirely new experience
for visitors..
The $3 million project was years in
planning. Interactive exhibits include a
tennis history touch table, opportunities to call the match like a broadcaster, a rotating globe highlighting
the sports worldwide impact, and a
hologram experience featuring Roger
Federerthe first use of holographic
technology in an American sports
museum.
Redesigned galleries provide a
cohesive narrative of tennis history,
as told through the lives and careers
of the 243 Hall of Famers. In addition,
the number of artifacts on display from
the 25,000-piece collection has nearly
doubled to 1,900, including Rod Lavers
first Wimbledon trophy, gold sneakers
worn by Serena Williams, an original
Andy Warhol portrait of Chris Evert
and a display of more than 100 vintage
tennis ball cans.
The streamlined layout showcases
the original 1880 architecture and furnishings of the historic Newport Casino
building, including three previously
covered fireplaces.
Tennis history dates back to the 12th
century and it evolves with tournaments around the world weekly, says
Todd Martin, CEO of the International
Tennis Hall of Fame. There have been
extraordinary people and moments
throughout the sport's history. This new
museum will share the stories of the
sports legends with the world in a really
exciting way, and it will hopefully serve
as an inspiration for the next generation of tennis greats and fans. For more
information, visit tennisfame.com.
C O U RT E S Y O F I N T E R N AT I O N A L T E N N I S H A L L
O F FA M E / K AT E W H I T N E Y LU C E Y
By Cindy Cantrell
Awards
TI Champions of
Tennis Honor Roll
ur January 2015 issue marked the 14th year

that weve named our Champions of Tennis
winners. As we start the process for picking
this years Champions of Tennis, wed like to
recognize all of those past winnerspeople,
businesses, organizationsthat have helped to make a difference in tennis, and in the business of tennis.
Person of the Year
2014: Bahram Akradi
2013: Virgil Christian
2012: Susan DiBiase
2011: Pat Freebody
2010: Jon Muir
2009: Eric Babolat
2008: Dave Haggerty
2007: George Napier
2006: Kirk Anderson
2005: Max Brownlee
2004: Arlen Kantarian
2003: Jim Baugh & Kurt Kamperman
2002: Alan Schwartz
Pro/Specialty Retailer of the Year
2014: Your Serve Tennis
2013: Serious Tennis
2012: Tennis Town
2011: All About Tennis
2010: NYC Racquet Sports
2009: Tennis Express
2008: Tennis & Golf Co.
2007: Michael Lynnes Tennis Shop
2006: Swetkas Tennis Shop
2005: Racquet World
2004: Players Choice Tennis
2003: Advantage Yours
2002: Chicago Tennis & Golf
2001: Dale Queen
Private Facility of the Year
2014: Army Navy Country Club
2013: Tennisclub of the Low Country at Rose Hill
2012: Life Time Fitness
2011: Western Racquet Club
2010: The Polo Club
2009: Reynolds Plantation
2008: Boars Head Sports Club
22 TennisIndustry
July 2015
As you can see on this impressive list, many of our past

Champions of Tennis winners are still at itstill dedicated to
making this sport the best it can be, to bringing in new participants, to supplying players with equipment and places to play,
and to making tennis businesses grow.
We salute our past Champions for their continuing dedication to tennis!
2007: Meadow Creek Tennis & Fitness

2006: Midtown Tennis Center
2005: Brookhaven Country Club
2004: Indian Creek Racquet Club
2003: New Albany Country Club
2002: Woodfield Country Club
Municipal Facility of the Year
2014: Indian Wells Tennis Garden
2013: Baseline Tennis Center (U. of Minn.)
2012: Southlake Tennis Center
2011: Roger Scott Tennis Club
2010: Copeland-Cox Tennis Center
2009: Reffkin Tennis Center
2008: Surprise Tennis & Racquet Complex
2007: Arthur Ashe Youth Tennis & Education
2006: Cary Tennis Park
2005: John Drew Smith Tennis Center
2004: Lexington County Tennis Complex
2003: Midland Community Tennis Center
2002: Cooper Tennis Complex
2001: George E. Barnes Tennis Center
Builder of the Year
2014: Trans Texas Tennis
2013: Fred Kolkmann Tennis & Sport Surfaces
2012: Baseline Sports Construction
2011: Leslie Coatings Inc.
2010: Pro-Sport Construction
2009: DeRosa Tennis Contractors
2008: Boston Tennis Court Construction
2007: Sportsline Inc.
2006: Courtsmiths
2005: Fast-Dry Companies
2004: Zaino Tennis Court
2003: General Acrylics
2002: Cape & Island Tennis and Track
2001: Welch Tennis Courts
Sales Rep of the Year

2014: Allan Iverson
2013: Richard Mennig
2012: Joe Habenschuss
2011: Lee Sponaugle
2010: Rick Walsh
2009: Tracy Lynch
2008: Jim Haneklau
2007: Hunter Hines
2006: Jim Willwerth
2005: Kay Barney
2004: Dustin Perry
2003: Bob Strimel
2002: Bob Pfaender
2001: Sheri Norris & David Blakeley
Grassroots Champion of the Year
2014: Ellen Miller
2013: Carla OConnor
2012: Danice Brown
2011: Brenda Gilmore
2010: Robert Pangrazi
2009: Lisa Stone & Susan Chambers
2008: Sue Jollensten
2007: Dan Vonk
2006: Beverly Bourguet
2005: Shirley Ruane
2004: Gwen & Dan Ramras
2003: Scott Biron
2002: Mark Platt
2001: Donna Owens
Junior Tennis Champion of the Year
2014: Jack Newman
2013: Vesa Ponkka
2012: Todd Dissly
2011: Jeff Rothstein
2010: Butch Staples & Leah Friedman
2009: Dan Faber
presents
CHAMPIONS
OF TENNIS
2014
2008: Chuck Kuhle

2007: Craig Jones
2006: Bwana Chakar Simba
2005: Wayne St. Peter
2004: Emma Hubbs
2003: Phyllis Greene
2002: LaMont Bryant
2001: Ned Eames
Wheelchair Tennis Champion of the Year
2014: Paul Walker
2013: Nick Taylor
2012: Curt & Lynn Bender
2011: Jeremiah Yolkut
2010: Harlon Matthews
2009: Dean Oba
2008: Michael Mercier
2007: Jason Harnett
2006: Bruce Karr
2005: Karin Korb
2004: Julie Jilly
2003: Dan James
2002: Tina Dale
2001: Nancy Olson
Community Tennis Association of the Year
2014: InnerCity Tennis Foundation
2013: Dallas Tennis Association
2012: Tri-County CTA
2011: Bucks County Tennis Association
2010: Southern Crescent Tennis Association
2009: Western Wake Tennis Association
2008: Lee County Tennis Association
2007: Grants Pass CTA
2006: Montgomery County Tennis Association
2005: Baltimore Tennis Patrons
2004: Pikes Peak CTA
2003: Milwaukee Tennis & Education Foundation
2002: Macon Tennis Association
2001: Homewood-Flossmoor
Stringer of the Year
2014: David Yamane
2013: Chuck Hakansson
2012: John Gugel
2011: Todd Mobley
2010: Tom Parry
2009: Ron Rocchi
2008: Nate Ferguson
2007: Tim Strawn
2006: Grant Morgan

2005: Bob Patterson
2004: Randy Stephenson
Public Park of the Year
2014: Mercer County Park Tennis Center
2013: BNA Bank Park
2012: Kiest Park
2011: Cadwalader Park
2010: Dwight Davis Tennis Center
2009: Darling Tennis Center
2008: Roswell Park & Rec
2007: Fort Lauderdale Park & Rec
2006: USTA Billie Jean King National Tennis Center
2005: Scalzi Park
Mass Merchant/Chain of the Year
2011: PGA Tour Superstores
2008: Sport Chalet
2007: The Sports Authority
2006: PGA Tour Superstores
2005: Golfsmith
2004: City Sports
2003: Sport Chalet
2002: Dicks Sporting Goods
2001: Galyans
High School Coach of the Year
2014: Laurie Martin
2013: Ken Griffith
2012: Terry Valdez
2011: Jim Neal and Jim Solomon
2010: Bill Wagstaff
2009: Rich Johns
2008: Sue Bordainick
2007: Marian DeWane
2006: David Steinbach
Online Retailer of the Year
2005: Tennis Warehouse
Tennis Advocate of the Year
2014: Shima and Joe Grover
2013: Robert Walsh
2012: Nancy McGinley
2011: Mike Woody
2010: Robin Jones
2009: Ellen Doll
Park & Recreation Agency of the Year
2014: Washington, D.C. Parks & Recreation
2013: L exington Co. Rec. & Aging Commission
2012: Reston Association
2011: Tualatin Hills Park & Rec District

Youth Tennis Provider of the Year
2014: Simon Gale
Youth Tennis Facility Developer of the Year
2014: Signature Tennis Inc.
2013: Fast-Dry Courts Inc.
2012: Top-A-Court Tennis
2011: Hinding Tennis
Innovative Tennis Event of the Year
2014: The Tennis Congress
USTA Section of Year
2014: Intermountain
2013: Eastern
2012: Northern California
2011: Middle States
2010: Southern
2009: Midwest
2008: Pacific Northwest
2007: Florida
2006: Texas
2005: Florida
2004: Pacific Northwest
2003: Southern
2002: Northern
2001: New England
PTR Member of the Year
2014: Nigel Pugh
2013: Robert Carlbo
2012: Roy Barth
2011: Jorge Capestany
2010: Rodney Harmon
2009: Ken DeHart
2008: Jorge Andrew
2007: Luke Jensen
2006: Ajay Pant
2005: Lisa Duncan
USPTA Member of the Year
2014: Randy Mattingley
2013: Avis Murray
2012: David Porter
2011: Feisal Hassan
2010: Ron Woods
2009: Robert Greene Jr.
2008: Tom Sweitzer
2007: Mike Van Zutphen
2006: Brett Hobden
2005: Bob Reed
Send Us Your TI Champions of Tennis Nominations

To nominate for Tennis Industrys 2015 Champions of Tennis, email TI@racquettech.com, and put Champions in the subject line.
In the email, include the category, the name of the person or organization you are nominating, contact info (phone and email) for
the nominee, andbrieflysome information about the nominee, including a website address if appropriate. All nominations will be
confidential, but wed also like your name and contact info, in case we have questions. Deadline for nominations: Sept. 1, 2015.
July 2015
TennisIndustry 23
Cardio Tennis
Reaching Their
Cardio Summit
30 top tennis and fitness
professionals go through
intensive Cardio Tennis
training and education.
he comments that came back following the Cardio Tennis Trainer

Summit in April were, in a word,
awesome.
Thank you for an incredible weekend. I learned so much and am feeling
inspired to grow Cardio Tennis. I feel
honored and privileged to be on your
team, said Andrew Sirota of Wayne,
N.J.
Amazing. I always leave with more
knowledge and gain that much more to
make me better, added Marcy Bruce of
McMurray, Pa.
What a great Cardio Tennis Summit.
No matter how often I am with you and
the rest of the group, I learn so much,
said Bruce Levine of New Haven, Conn.
The two-and-a-half-day CT Trainer
Summit was held at the IMG Academy
in Bradenton, Fla., April 10-12, put together by Cardio Tennis National Manager Michele Krause and her core team,
including Dorian Adam of Bend, Ore.,
Lance Andersen of Boxborough, Mass.,
and Ted Murray of Boulder, Co. Thirty
select tennis and fitness professionals
from across the U.S. took part, learning
the skills and knowledge required to be
a TIA Cardio Tennis Trainer.
We trained the trainers, Krause
said. These 30
For more about Cardio
professionals
Tennis, including trainwere chosen
ing for tennis providers,
based on their
visit CardioTennis.com
tennis and fitor contact Krause at
ness experience,
michele@cardiotennis.
and passion for
com or 941-457-7880.
Cardio Tennis
and the role fitness plays in our sport.
Now, theyre qualified to deliver official
Cardio Tennis education to tennis
24 TennisIndustry
July 2015
and fitness professionals around the

country and the world, so that those
pros can bring quality Cardio Tennis
programs to consumers and players.
Cardio Tennis is offered in more than
30 countries, including as a key pillar
for tennis participation in Australia and
the United Kingdom. In the U.S., more
than 1.7 million people participate in
Cardio Tennis.
The CT Summit kicked off with a
welcome from IMG Academy founder
and tennis Hall-of-Famer Nick Bollettieri. Then David Thompson of Polar
USA talked to the group about the use
of heart-rate monitors for Cardio Tennis participants, to make sure theyre
receiving maximum benefit from their
on-court activity. Over the course of the
weekend, the CT Trainers were coached
and evaluated on feeding technique,
delivery of Cardio Tennis games, warmup and cool-down activities, as well as
personal fitness. Besides Krause, other
speakers included Cassiano Costa, the
head tennis fitness trainer at IMG, and
Jeff Smith from Rapid Force.
There also was a Calorie Burn Challenge, with 28 trainers participating.
Over the course of the two days, the
group burned a total of 140,570 calories.
The highest woman calorie-burner
was Marley Woods of Bristol, Tenn.,
with 6,298; the leader for the men was
Michael Branan of Longwood, Fla., who
burned 10,233 calories.
Also during the weekend, 36 professionals participated in a Cardio Tennis
Triples tournament. The winning
team consisted of Jack Steyn of Bradenton, Fla., Sirota, and Woods. In addition,
there were TRX Cardio Tennis workouts
2015 TIA Cardio Tennis Trainers

Dorian Adam, Bend, OR
Lance Anderson, Boxborough, MA
Samantha Ardenfriend, Naples, FL
Dan Beedle, Memphis, TN
Michael Branan, Longwood, FL
Marcy Bruce, McMurray, PA
Enrique Casados, Bradenton, FL
Gary Cimperman, Valdosta, GA
Devin Crotzer, Lebanon, TN
Kalindi Dinoffer, Dallas, TX
Nathaniel Fleming, Bannockburn, IL
Farshad Garakani, Vienna, VA
Carmen Garcia, Alpharetta, GA
Jason Golden, Bradenton, FL
Michael Harper, Vienna, VA
Feisal Hassan, Midlothian, VA
Adam Jasick, Palm Desert, CA
Michele Krause, University Park, FL
Bruce Levine, New Haven, CT
Ted Murray, Boulder, CO
Josh Myers, Hilton Head Island, SC
Chris Ojakian, Beverly Hills, CA
Malcolm Ridenour, La Quinta, CA
Troy Robinson, Kinston, NC
Justin Russ, Bradenton, FL
David Schwartz, Newhall, CA
Heather Silvia Killingsworth, Milton, GA
Andrew Sirota, Mahwah, NJ
Jessica Watts, New Rochelle, NY
Marley Woods, Bristol, TN
and IMG protocol pro training sessions. The third day of the Summit
included a seven-hour Cardio Tennis
course delivered to 45 participants
by multiple members of the CT
Trainer Team.
It was an incredible weekend of
learning, bonding, teamwork and
personal growth, Krause said. The
members of the TIA Cardio Tennis
Team are the best in the business,
and their passion and energy over
the weekend was off the charts. As an
educational team, we are now that
much stronger and evolved to continue providing some of the very best
education in the tennis industry.
Strings
Nylon vs. Poly

With all the advancements and new introductions in
co-poly strings, are nylon-based strings still relevant?
The short answer: Very much so.
By Bob Patterson
oly strings seem to dominate the tennis scene

nowfrom junior tournaments, manufacturer
advertising and even commentators at pro
tournaments. Now, when strings are mentioned, its generally all about the wonders
of poly.
But while it may appear that were headed to a time when
poly will be the dominant material for tennis string, most
experts dont think that will be the case. Sure, poly has many
benefits, but also has some drawbacks, especially for the recreational player. (See The Evolution of Poly Strings in the
May 2015 issue.)
Regardless of how you feel about poly, the real loser in the
mix is nylon. It seems no one talks about nylon anymore,
although no other string segment has more variations and has
undergone more development than this venerable veteran.
Even with new nylon strings being developed and introduced
to the marketplace, it seems that most marketing dollars are
spent promoting what the pros are using, which is often a
poly/gut hybrid, although the gut is also rarely mentioned.
Identity Crisis
While it may seem that nylon strings have gotten lost in the
mix, it really could simply be an identity crisis. You will be
hard-pressed to find any marketing material using the word
nylon, and youll rarely find it even in the fine print on the
package or in the catalog. We may be able to trace the aversion
to the label back its roots.
Back when all racquets were wooden, natural gut was the
only string used, until technology provided us with nylon as
26 TennisIndustry
July 2015
an alternative that was much less expensive and much more

durable. Tennis enthusiasts and better players snubbed the
new string since price and durability were all it could offer in
comparison with natural gut.
But as time went on, and players grew up using nylon, it
became more popularespecially as the game moved from
country clubs to more city parks and schools. The string also
got better, as manufacturing techniques began to produce
string that had better playing characteristics. Wrapped
construction and multifilaments proved to be better received
than the original monofilaments. Somewhere along the way
the better nylon strings started to be called synthetic gut,
which was a more palatable name to the purists of the game.
Still No Respect
Fast-forward 50 years. Today, nylon still lacks respect, it

seems, since all the attention is on the co-poly formulations.
But can we as racquet technicians shoulder some of the
responsibility? While we certainly dont control the manufacturers marketing plans, nor do we have any influence on what
the commentators talk about on televised pro matches, we
should be the biggest influence when it comes to helping our
customers choose the right string for them.
It is pretty well-established that co-poly strings are not the
best choice for average recreational players, so are we guilty
of letting our customers down by not informing them that
using Nadals string is never going to help them hit screaming
topspin winners?
Since poly gets all the attention these days, its easy to just
go with the flow and give customers what they ask for, even
when its not the best choice for their

games or their arms.
In a quick, informal survey from a few
dealers, most were stocking the latest introductions of poly strings. However, the
vast majority offered nylon-based strings
that had been in the marketplace for two
decades or more. These are perfectly good
strings to have in the inventory, as they
are great products.
But I was amazed that many of the
newer nylon-based strings were absent
from most inventories in my survey group.
Can this be attributed to lack of marketing
from the manufacturers, unwillingness
for us to embrace new strings, or maybe
both?
Client Intervention
While we can only inform and suggest, it is

imperative that racquet technicians take
the time to educate their clients about the
best equipment choices for their particular game.
Sure, there are clients who wont listen
and will demand what they think they
need. But there also are plenty of players who are looking for anything that will
help them elevate their game. It is up to
the racquet technician to explain how the
strings are an integral part of that process.
Perhaps it is an unattainable goal to get
all recreational players into a string set-up
that will benefit their game and not simply
mimic their favorite pros, but we should,
at least, inform and educate each and
every one.
Inventory Staple
While manufacturers have been emphasizing co-poly strings, many new nylon
strings have been introduced in the last
few years and really deserve a look.
Nylon offers such a wide variety of
playing characteristics because it can be
configured in so many ways and combined
with other materials. They should be
the staples of any string inventory. From
soft multifilaments to single- or doublewrapped nylons, a technician can find
something for every player type. Creating
hybrids with a co-poly or another nylon
gives the client even more options.
The bottom line is, dont give up on nylons! Embrace them. Learn about newer
introductions and look for ways to incorporate them in your inventory in order
to offer a complete and diverse range of
strings to your clients.
July 2015
TennisIndustry 27
Play the
Long Game
If used and marketed properly, a ball machine can
be an incredible teaching tool and a great source of
revenueand can help strengthen the game.
By Stan Oley
here it is, sitting out on a far court, with a
tangled mess of an extension cord, filled with
balls that are no longer good enough for the
juniors. It hasnt been serviced since it was
bought five years ago. Now it begins to rain,
but it is left and forgotten because of its distance from the pro
shop.
This is the typical scenario for most tennis ball machines
across the country.
Often, the culture created at the facility by the teaching pro
is that the ball machine is strictly for beginnersand that it
presents competition to their personal lesson revenue. But
this could not be any further from reality.
A ball machine is simply a tool for the teaching pro, not
competition. It does not correct mistakes. It does not teach
strategy. It provides a ball so the teaching pro can effectively
coach.
In reality, if used and marketed properly, the ball machine
can be an incredible teaching tool and a great source of revenue. And, it can be an effective way to separate the teaching
pro from his or her competition close by.
P H O T O BY E L I Z A JA C O B S
The Lesson Culture
Lets begin with a look at the lesson culture at the club. Ever
since I can remember, private and group lessons have been
done by the teaching pro standing near the net, feeding balls
to the student. But anyone would agree that a ball that is fed
from the net is nowhere near the type of ball that a player
receives in a match.
When I ask pros, why then, do they still feed from the net,
the top three answers I get are: 1) It is easier; 2) Habit; 3) It is
how they were taught.
28 TennisIndustry
July 2015
When I ask tennis club and facility members why they

think pros feed from the net, they answer: 1) Pros dont take
the lessons seriously; 2) They want the members to leave
happy; 3) It is easier.
Now, before you teaching pros out there get defensive, especially with that No. 1 answer, here are a couple of things to
keep in mind. Out of the hundreds of pros that I questioned,
less than 10 percent say they come to the court with a lesson
plan. Members notice this lack of a plan. When members
were questioned, they said that the pros rarely, if ever, work
on deficiencies from their last league
match in a team practicehence, no
For all the latest ball
plan.
machines and all their
Further, for the last three years, Ive
specifications and featraveled the country doing my FBT60
tures, see our exclusive
(Fit By Tennis In 60 Days) clinics
Guide to Ball Machines
and have worked with hundreds of
starting on page 30.
recreational players. (FBT60 is a free,
innovative tennis/fitness program
combining a series of ball machine drills with nutrition and
stretching, for both members training on their own as well as
group clinics. Visit www.fbt60.com.) Something we noticed
immediately was that players did not know any of the shots
required to perform the programfor instance moonballs,
high approach, low approach, etc. Most staggering, of 547
players in our clinics to date, 547 did not know what their
strike zone was for particular shots. Think how hard the game
must have been for those players before we taught them
about strike zones. They had no idea where they had to get the
ball for their technique to be successful.
As an industry, in 2011 and 2012, we lost a combined total of
9.7 million players, while bringing in only 8 million, accord-
ing to the Tennis Industry Association based on the annual PAC

study of tennis participation. While some may attribute this net
loss of 1.7 million players to excuses such as the economy, a spike
in other sports, industry cycles, etc., I believe it boils down to
the teaching pro needing to be better and able to provide a more
superior customer learning experience.
Now, the ball machine may not solve all of the tennis industrys problems, but it certainly can provide a great start.
I always had a rule that the student had to hit on a ball machine twice in between lessons or the student should really not
expect to improve very much at all. You have to wonder when
you see a golf course has 20 range slots and the tennis department only has one ball machine that is rarely used.
Ball Machine Care
Now, lets go back to where we started, with that lonely ball

machine sitting out on that far court. Ball machines get far
Using a Ball Machine
more use and less abuse on a court close to the pro shop, where
Less than 5 percent of U.S. teaching pros use a ball machine with people can be seen using it. In a sudden storm, it is much easier
private lessons. But if the pro did use a ball machine, it would al- to put away as well. When out on court and not in use, make
low him or her to be beside the student to provide the necessary sure the machine is covered. It should be stored in a dry place
coaching, demonstration, and encouragement for a particular
overnight or when not in use for long periods.
shot. It also would allow the teaching pro to work on shots and
Always try to keep a consistency of balls in the machine for
shot sequences they may otherwise not be able to or want to
reliable throws. A ball with extra duty felt (regardless of the
feed.
surface) is best because the felt is usually the first to wear out
Once the teaching pro is freed up from feeding, it also provides in a well-used machine. Also, to create an effortless customer
a great opportunity for videotaping. (There are many video apps experience with the machine, always have the extension cord
available, as well as standard video programs that now come
on a reel for easy set-up and take-down.
on smart devices.) Most importantly, when a teaching pro uses
With regards to maintenance, you should use a standard leaf
a ball machine in a private lesson, the student gets better at an
blower to blow clay, ball felt, and debris from the machine both
alarming rate, making the student excited and wanting more!
top and bottom once a week. If the ball machine is utilized more
Next, there is the group lesson. Most pros feel they have no
than 20 hours a week, it should have a preventative mainteproblem feeding a two-line high approach and overhead drill.
nance service performed by a technician twice a year; if used
The problem is that for the feed to be correct, it needs to come
less than 20 hours a week, it should be serviced once a year.
from the baseline and be fed at a frequency of when each players
To stay in the game, players have to get better and feel that
ball passes the pro, they feed another ball. In most cases, it needs they matter. If the teaching pro uses technology available to
to be about a ball every two seconds or less to be correct. If you
them, and becomes more invested in the students ability to get
think you can do this, start checking to see if your feeds are
better, the game we so love will strengthen and prosper.
timely. For players to improve, it matters! Of course, if the pro is
Stan Oley, a member of the USPTA, PTR and Cardio Tennis Global
that focused on the feeding, is there really any serious instrucSpeakers Team, has been working with and teaching with ball
tion happening?
machines for 24 years. He is a product marketing specialist for
Today, we have ball machines that can do this drill without fail, Playmate Ball Machines and founder of FBT60 (Fit By Tennis in 60
allowing the pro to step in and demonstrate proper technique as
Days), a tennis/fitness program combining nutrition and a series
well as work with each player privately as they exit the lines. The
of ball machine drills. He is sponsored by Adidas and Babolat.
quality of instruction and encouragement with the ball machine can be
staggering, compared with that of
feeding from afar. Again, the students
get much better and want to learn
moreand play more!
Now lets look at the post-lesson
curriculum. After a student takes a
golf lesson, they are told to practice
the information given in the lesson on
the range several times before taking
to the course. In tennis, the teaching pro seems more concerned with
getting the student back for another
lesson, instead of what the player is
doing in between lesson visits to get
better.
July 2015
TennisIndustry 29

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Price Warranty Dimensions

(MSRP) (years)
(Storage Inches)
We
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bs.)
Model

Bal
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Ball Machines on the Market
Elite Freedom
$799
2 Years
21" x 14" x 20"
150
36
X 2 -12 sec. 70
Elite Liberty
$899
2 Years
21" x 14" x 20"
150
38
X 2 -12 sec. 80
Elite Model 1
$1,089
2 Years
21" x 14" x 20"
150
40
X 2-12 sec. 80
Elite Model 2
$1,349
2 Years
21" x 14" x 20"
150
44
X 2-12 sec. 80
Elite Model 3
$1,599
2 Years
21" x 14" x 20"
150
44
X 2-12 sec. 80
Elite Grand IV
$1,899
2 Years
21" x 14" x 20"
150
44
X 2 - 9 sec. 80
Elite Grand V
$2,199
2 Years
21" x 14" x 20"
150
44
2-9 sec. 80
Elite Grand V Limited Edition
$2,499
2 Years
21" x 14" x 20"
150
44
2-9 sec. 80
Phenom
$2,999
2 Years
32" x 25" x 50"
250
99
2-9 sec. 90
Phenom 2
$3,499
2 Years
32" x 25" x 50"
250
99
2-9 sec. 90
Match Mate 800-837-1002 w

ww.matchmatetennis.com
Rookie
$449
2 Yeara
11" x 11" x 22" 70
22 X
2-10 sec.
35 X
Topspin
Quickstart
$558
2 Yeara
12.5 x 12.5 x 28" 80 29 X
2-10 sec.
30 X
iSAM Value
$759
2 Yeara
19" x 17.5" x 18" 250
34 X
2-8 sec.
65 X
X X
iSam Extend
$799
2 Yeara
19" x 17.5" x 18" 250
39 X
2-8 sec.
65 X
X X
iSam Ultimate
$999
2 Yeara 19" x 17.5" x 18"
SAM P1 Value
$1,099
2 Yeara
19.5" x 16" x 21.5" 300
48 X
2-8 sec.
85 X
X X
X X
Sam P1 Pro
$1,199
2 Yeara
19.5" x 16" x 21.5" 300
48 X
2-8 sec.
85 X
X X
X X
Sam P1 Ultimate
$1,299
2 Yeara
19.5" x 16" x 21.5" 300
48 X
2-8 sec.
85 X
X X
X X
Sam P 4 Trainer
$1,599
2 Yeara 19.5" x 16" x 21.5"
300
48
2-8 sec. 85
Sam P 4 Pro Trainer
$1,799
2 Yeara 19.5" x 16" x 21.5"
300
48
2-8 sec. 85
Sam P 4 Ultimate
$1,899
2 Yeara 19.5" x 16" x 21.5"
300
48
2-8 sec. 85
Sam Coach
$3,999
3 Year
250
87
X 1.5 - 8 sec. 95
35" x 25" x 50"
250
39
2-8 sec. 65
Playmate 800-766-6770 www.playmatetennis.com
Halfvolley
$1,430.00
2 Years Ltd 19" x 21" x 25"
200
42
X 1-10 Sec 70
Volly
$1,990.00
2 Years Ltd 19" x 21" x 25"
200
46
X 1-10 Sec 70
X
X
Ace
$3,850.00
3 Years Ltd 35" x 21" x 38"
200
85
X 1-10 Sec 90
Smash
$4,845.00
3 Years Ltd 35" x 21" x 38"
300
85
X 1-10 Sec 90
Deuce
$5,730.00
3 Years Ltd 35" x 21" x 38"
300
85
X 1-10 Sec 90
Genie
$6,610.00
3 Years Ltd 35" x 21" x 38"
300
85
X 1-10 Sec 90
Smash w/ iPLAYMATE TENNIS
$5,940.00
3 Years Ltd 35" x 21" x 38"
300
85
X 1-10 Sec 90
8 INFINITE
The Slam
$8,260.00
3 Years Ltd 35" x 21" x 38"
300
110
X 1-10 Sec 120
Robot Optimizer 888-8BOOMER w

ww.playmatetennis.com
Boomer (with Camera)
$14,4504
2 Year 38.5 x 31 x 21.5
300
124
0.8-10 100
30
1000
Boomer (without Camera)
$12,450e
2 Year 38.5 x 31 x 21.5
300
124
0.8-10 100
30
1000
Silent Partner 800-662-1809 www.sptennis.com
Lite (Edge Series)
$799
2 Year
24 x 22 x 16
200
35
1.5-10 95
Lite-R (Edge Series)
$949
2 Year
24 x 22 x 16
200
35
1.5-11 95
$949
2 Year
24 x 22 x 16
200
46
1.5-10 95
Star (Edge Series)
Sport (Edge Series)
$1,099
2 Year
24 x 22 x 16
200
46
1.5-10 95
Rival (Scoop Series)
$1,399
2 Year
28 x 22 x 18
300
48
1.5-10 95
Quest (Scoop Series)
$1,799
2 Year
28 x 22 x 18
300
48
1.5-10 95
Smart (Scoop Series)
$2,299
2 Year
28 x 22 x 18
300
48
1.5-10 95
20
Spinfire 888-976-6532 www.mambatennis.com
Pro 1
$1,599
2 Year
26 x 20 x 20
200
48
2-15
80
Pro 2
$1,899
2 Year
26 x 20 x 20
200
48
2-15
80
Sports Attack 800-717-4251 w

ww.sportsattack.com
Ace Attack
$5,999
5 Year Ltd
34 x 53
220
150
1.5-12 110
1 year battery
1 - Fast Charger $99
10 - iPhone/Android Remote Control compatible
2-4 Hours of Court Time
2 - Horizontal Oscillation
11 - Great for youth and beginners to work on dealing with topspin
4-8 Hours of Court Time
3 - Horizontal Oscillation + Spin Control
12 - Especially designed for 10 and Under tennis
or $600/month
4 - Triple-Oscillation (Horizontal + Vertical Oscillation)
13 - Extra Heavy Duty Battery $35, 110/220 Volt AC converter $135, Wireless Remote
d
e
5 - Triple-Oscillation + 2-Line Narrow, Wide
6 - 6 Pre-Programmed Court Drills (6 ball sequence per drill)
14 - Comes standard with 2 8-amp 12-volt batteries
7 - 3 Position Settings of 2-Line (Narrow, Medium, Wide).
15 - Lob Enhancer $30,110/220 Volt AC Converter $135, Water-Resistant Storage
or $300/month
8 - 12 Pre-Programmed Court Drills + 6 Custom Programmable Court

Drills + 2-Line Narrow, Medium, Wide
9 - 12 Pre-Programmed Court Drills + 6 Custom Programmable Court Drills +
18 locations to choose from + 2-Line Narrow, Medium, Wide
30 TennisIndustry
July 2015
$100. Water Resistant Cloth Storage Cover $68
Cover $68, adjustable oscillation width

16 - Ships via LTL Freight, Feeds Balls from 30" above ground
17 - Oscillation Upgrade $225, Remote Control Upgrade $310
18 - Additional Non-Memory Battery Upgrade $166.95
te C
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s
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s
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Ru
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ter
yo
Ru
r Po
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we
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ord
Ru
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O
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on
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Bat
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/H
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Bat
ter
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ica
Bat
tor
ter
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com
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on
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gra ble
m Dep
th w
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in
gra ble
m Spi
nw
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hin
Pro justa
gra ble
m Hei
ght
Ad
w
ith
Pro justa
in
gra ble
m Inte
rva
Pla
l
wit
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hin
Sim
ula
tio
nM
Pow
ode
$119
8.5b
X X
$49
X
1, 2
$119
8.5b
$169
$49
1, 3
$119
18c
$169
$49
1, 3
1, 4
$119
18c
$169
$49
$119
18c
$169
$49
1, 5
$119
18c
$300
$49
$119
18c
$300
$49
8, 10
$119
18c
$300
$49
$300
$99
$300
$99
X
8
X X
X
11
X 8
X X X X
X 12
X 8 X
X X X X
X 13
X
16 X
X X X X
X 14
16
X X
16 X
X X X X
X X
15
X X
16 X
X X
X X
X X
X X
X X
X 16 X
X X
16
16
16
17
17
15
16
$94
17, 18
$94
18
$4,925
$94
$4,925
$94
19, 20, 22
$4,925
$94
20, 21, 22
19, 21, 22
$4,925
$94
$4,925
$94
$4,925
$94
19, 21, 22
$3,895 X
23
$3,895 X
24
$40
$40
18
$40
$249
$100
25
18
$40
25
18
$40
26
$249 $100
18
$40
27
$249 $100
18
$40
28
22
22
$300
19 - Deuce Conversion Box $1185
25 - 2-button remote
20 - Genie Conversion Box $2025
21 - Smash Conversion Box $345
22 - iPlaymate Tennis $995.00
$200
23 - Plays Games, Rates Shots, Uses a Camera, Talks to Players, Cordless Headphone
System ($500 or $50/month), Wireless Printer for Analysis ($2000 or $100/
month). Radar gun. iPod input with speakers, Allows user to modify level, height,
frequency and speed during the drill
24 - Talks to Players, Cordless Headphone System ($500 or $50/month), iPod input
with speakers, Allows user to modify level, height, frequency and speed during
the drill
July 2015
TennisIndustry 31
10 x 11 x23
15
Osc
illa
tio
n
Osc
illa
tio
nRan
dom
Osc
illa
tio
nPro
gra
#o
ma
f sh
ble
ots
in p
rog
#o
ram
be f pro
sto gra
red ms
tha
t ca
n
Osc
illa
tion
No
inn
ing
Wh
eel
Air
Pre
ssu
re
Fe
(se eding
con Int
ds) erv
als
Top
Spe
ed
(M
PH
Ele
)
(El vatio
ect n C
ric) on
tro
l
Ele
(M vatio
anu n C
al) ont
rol
Ab
le t
oF
eed
Lob
s
Ab
l
Top e to F
spi eed
n&
Ab
U
Sid le to F nders
pin
esp ee
in d
Sports Tutor 800-448-8867 www.sportstutor.com
Pro
pul
sio
Sp
n
Price Warranty Dimensions

(MSRP) (years)
(Storage Inches)
We
igh
t (L
bs.)
Model

Bal
l Ca
pac
ity
Ball Machines on the Market
Tennis Twist
$269
3 Years
28
11
Tennis Tutor ProLite - Basic
$699
3 Years 12 x 19.5 x 18
125
22
1.5-10 60
Tennis Tutor ProLite
$799
3 Years 12 x 19.5 x 18
125
29
1.5-10 60
Tennis Tutor
$1,099
3 Years 12 x 19.5 x 20
150
42
1.5-12 85
Tennis Tutor - Plus
$1,299
3 Years 20 x 19.5 x 20
150
46
1.5-12 85
X
$200
Tennis Tutor - Plus Player Model
$1,749
3 Years 20 x 19.5 x 20
150
46
1.5-12 85
Tennis Tower - Competitor Classic
$1,375
3 Years
36" x 23" x 22"
225
60
1.5 - 8 85
$270
Tennis Tower - Competitor
$1,625
3 years
44" x 23" x 22"
225
60
1.5 - 8 85
$270
44 x 23 x 22
1.5 - 8 85
Tennis Tower - Professional Player
$2,195
3 Years
225
60
Shot Maker - Standard
$3,200
3 Years 38.5 x 31 x 21.5
300
96
Shot Maker - Deluxe
$4,200
3 Years 38.5 x 31 x 21.5
300
96
Wilson Portable
$1,095
3 Years
110
38
22 x 14 x 20
1-6
95
1-6
95
1.5-10 75
$200
Tennis Cube
$569
3 Years
15 x 12 x 13 70
24 X
2-10
50 X
X
Tennis Cube - Oscillation Model
$649
3 Years
15 x 12 x 13
70
24
ProLite Plus - Basic
$849
22 x 14 x 20
110
36
1.5-10 60
ProLite Plus
$949
22 x 14 x 20
110
36
1.5-10 60
2-10
50
29 - External Battery Pack$130, External AC Power Supply $125
33 - Player Simulation Included
30 - Smart Fast Battery Upgrade $45
34 - Multi-Function Remote $300
31 - Player Simulation $200
35 - 2 line oscillation $200
32 - Multi-Function Remote $200
36 - AC/DC option $200
32 TennisIndustry
July 2015
te C
on
llan
eou
s
Se
Inc rving
lud Tow
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Accrving
r
ess Tow
ory er
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c
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Re
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a
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ord
Ru
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on
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Bat
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Bat
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Bat
tor
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Sm
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com
Sm
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on
er a
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o
Ad
Pro justa
gra ble
m Dep
th w
Ad
ith
Pro justa
in
gra ble
m Spi
nw
Ad
i
t
hin
Pro justa
gra ble
m Hei
ght
Ad
w
ith
Pro justa
in
gra ble
m Inte
rva
Pla
l
wit
yer
hin
Sim
ula
tio
nM
Pow
ode
X 6 D Cells
$70 X
$35
$70 X
$35
29
$50
18
$200
$35
29, 30, 35
$50
18
$200
$35
29, 30, 31
18
$200
$35
29, 30, 31, 32, 36
$200
$50
X
X
$50
12
$200
$200
$35
32, 33
34
29
X
6 X X
29
X
29
$70 X
$35
29
$70 X
$35
29
July 2015
TennisIndustry 33
Inside Game
Tennis helps round out the offerings of these
two award-winning indoor facilities.
Distinguished Indoor Multipurpose Field House

Fuhrer Field House at Doane College
Crete, NE
(Nominated by Kiefer U.S.A.)
Specialty Contractor: Kiefer U.S.A.
Multipurpose Surface & Track: Mondo America Inc.
34 TennisIndustry
July 2015
Fo
of
86
or
Distinguished Facility-of-the-Year Awards
s we know, tennis courtswhether 78-foot, 60-foot or 36-footcan be laid

out just about anywhere, indoors or outside. Lines for different size tennis
courts not only get blended into themselves, but when it comes to many
indoor multipurpose buildings, tennis court lines often are blended with
lines for other sports, too.
In February, we honored the Montgomery TennisPlex in Boyds, Md., as the Outstanding Indoor Tennis Facility for 2014 in the Tennis Industry/America Sports Builders
Association Facility-of-the-Year Awards. But two other indoor facilities, while not solely
for tennis, also come in for Distinguished honors.
The 54,000-square-foot Fuhrer Field House at Doane College in Crete, Neb.,
won the ASBAs award for Distinguished Indoor Multipurpose Field House. The project
was both a renovation with an addition, which meant the contractor had to deal with an
existing slab next to a new slab, so care had to be taken with the expansion joint between
the two slabs. A special flexible expansion strip made of urethane was used to fill the
gap, so there was no bump that might affect play on the surface. Another challenge
came with the existing subfloor: The original floor was poured urethane covered with a
vulcanized sheet good. But the urethane contained heavy metals, which required hiring
a hazardous waste removal contractor. Once the urethane and sheet good surface were
removed, the existing concrete substrate had to be shot-blasted to remove residual adhesives. But the result of all this is a Field House ready for action for many sports, activities
and events, including tennis.
The new gym at Compadre Academy in Tempe, Ariz., won the ASBAs Distinguished Indoor Multipurpose Gym Award. The school is a special magnet school for the
Tempe Union High School District and is dedicated to providing learning opportunities
to kids who were having a difficult time in school. Although the 7,176-square-foot facility
was primarily built for volleyball and basketball, tennis, including Youth Tennis play, can
also be laid out on the new, resilient athletic flooring. Peter Francesconi
or details on the 2015 Outstanding Facilityf-the-Year Awards, contact the ASBA at

66-501-ASBA or info@sportsbuilders.org,
r visit www.sportsbuilders.org.
Distinguished Indoor Multipurpose Gym

Compadre Academy
Tempe, Ariz.
(Nominated by Robert Cohen Co. LLC)
Specialty Contractor: Robert Cohen Co. LLC
Flooring: Mondo America Inc.
July 2015
TennisIndustry 35
Ask the Experts

Your Equipment Hotline
EZ Lock Eyelets
I just saw my first Tecnifibre racquet with the EZ

Lock Eyelets. They look cool, but Im
wondering what happens a couple
of years from now when I need to
replace them? Is there a special
technique?
The Tecnifibre EZ Lock Eyelet is a special grommet that,

instead of a normal barrel, has
a flatter, reinforced contour that allows
stringers to tie off without damaging
the grommet. It appears at tie-off holes
on the new Tecnifibre TFight 295 Dynacore, TFight 300 Dynacore, TFight
305 Dynacore, TFight 315 Dynacore,
and TFight 325 Dynacore racquets.
It looks like this (top, second column):
There are a couple of additional
steps required
when replacing
a grommet kit
on a racquet
with the EZ
Lock Eyelet system, but it is still
pretty simple.
Removal:
1) Pull off
black grommet
strip, as you
normally would
(see photo).
2) Use a
blunt-ended
punch (such as
a pin punch or
drift punch) to
remove the red
EZ Lock Eyelet.
Pay attention to
not cut the EZ

Lock Eyelet, to
prevent pieces
of the Eyelet
from ending up
inside the frame
(see photo).
Installation:
1) Install the
EZ Lock Eyelet.
2) Install the
black grommet
strip.
When you
finish, both
the EZ Lock
Eyelet and the
grommet strip
must be flush to
the frame (see
photo).

Greg Raven
We welcome your questions. Please send them to Tennis Industry, PO Box 3392, Duluth, GA 30096; fax: 760-536-1171; email: greg@racquettech.com.
36 TennisIndustry
July 2015
Tips and Techniques

Readers' Know-How in Action
String-bed stiffness
As my knowledge of strings and stringing has continued to grow, and as Ive

strung more and more racquets for
a growing number of customers, Ive
become convinced that stringing based
on string-bed stiffness (dynamic tension) is far superior to stringing based
on reference tension alone. Ive come
to the perspective that reference tension is a means to an end (the end being string-bed stiffness, and ultimately, on-court performance), not the end
in and of itself. I see it as the difference
between thinking two dimensionally
and thinking three dimensionally.
The basic premise of stringing for
string-bed stiffness is that its the overall bed of strings that the player feels
when on court, not the tensions in the
mains and crosses that go into achieving the overall bed. So, as a stringer, if
I can reproduce a string-bed stiffness
of 34 (meaning it takes 34 kg of force

to deflect the string bed 10 mm) from
racquet to racquet, then that part of
the equation is no longer a variable,
and the player will feel consistency in
his strings regardless of the racquet
being used.
String-bed stiffness is also customizable to the player. For instance,
if I string on the premise that 1 kg/
cm of string-bed stiffness difference
either up or down will affect the basic
baseline rally shot of any given player,
then I can tune the racquet to that
player, helping him achieve greater
depth on their groundstrokes without
sacrificing accuracy. So if a player
is consistently hitting the ball 6 feet
inside the baseline with his regular
groundstrokes, decreasing string-bed
stiffness from 34 to 33 may help him
hit his groundstrokes 3 feet inside the
baseline without doing anything to
change his body mechanics.

The last basic tenet of string-bed
stiffness, or at least the way Ive been
stringing, is that racquet-head distortion be minimal pre- and post-string
job. I measure the head in millimeters
before and after stringing to check
head distortion, and quite often end up
within 0 to 1 mm on either axis of the
original, unstrung head dimensions.
5 sets of Babolat Origin 17 to:
Dave Clemans, Beaverton, Ore.
Greg Raven
Tips and Techniques submitted since
1992 by USRSA members and appearing in this column have all been
gathered into a searchable database
on www.racquettech.com, the official
member only website of the USRSA.
Submit tips to: Greg Raven, USRSA, PO
Box 3392, Duluth, GA 30096 or email
greg @racquettech.com.
July 2015
TennisIndustry 37
Your Serve
Data
Points
Will collecting data from smart courts and equipment be
the silver bullet players and the industry are looking for?
By Rod Heckelman
an collecting data on your tennis

game through connected racquets and courts enhance your
tennis experience? That begs another
question: How relevant to the average
tennis player is data collected by equipment such as Babolats Play racquet and
the PlaySight smart court?
We know this sort of data is important for a tennis pro or coach, who is in
the profession of analyzing or evaluating. But is the average player curious
enough or invested enough to want
technical equipment that can produce
personal playing data? (And, as Im sure
the manufacturers are wondering, are
there enough tennis enthusiasts who
are willing to pay for that information?)
Convincing the bulk of tennis consumers, who are average players, that
collecting data is going to enhance their
tennis experience is about as probable as convincing a baseball fanatic to
replace umpires with a computerized
system. Its just not going to happen.
There is also the assumption that
collecting data will directly result in
a players improvement. Most tennis players want to improve, but how
they intend to achieve that task varies
greatly. Some look toward increasing
their time on court and just playing
more tennis. They may have an interest in acquiring data, but without the
assistance of evaluation and analysis,
they may not find the data relevant,
especially if collecting it does not result
in an improvement in their skills. They
most likely will give up on this data
and turn toward just the enjoyment of
playwhich, by the way, is probably the
majority of tennis players today.
Others feel that competition,
especially against superior players, is
38 TennisIndustry
July 2015
the best path to improvement. When

it comes to data collection, they may
run into the same situationwithout
instruction, coaching and guidance, the
acquisition of data will eventually wear
thin.
Then there are those who invest
in instruction. This group stands the
best chance of using data on a regular
basis to improve. The constant input of
instruction, coaching and direction will
Theres an emerging
group of players I call the
gamers, who use data
to compare their play with
others or even against
themselves.
stimulate the player to want more data.
At the end of the day, this is the group
that has the best potential of being able
to enhance their experience by using
data collected through their equipment
or through smart courts.
But theres also an emerging group of
players I call the gamers, who use data
to compare their play with others or
even against themselves. They will invent games or scoring based on the data
they get from this new equipment. This
group has strong potential, especially
with children. This opens the door for a
harmonic relationship with the way you
have played, and not just the results of
the match.
Babolat is counting on the technology in its Play racquet to become part
of the game in a big way, believing most
racquets will have this type of data collection by 2020. The company sees every level of player wanting and needing
statistics they can use to measure how
they played that day. Everyone has those

days when you feel your contact with the
ball was really onwouldnt it be great to
know why? Or how about comparing the
results you get from your racquet after
playing the same player twice and winning one time and losing the next? Data
from those matches might help.
PlaySight collects data with four automated cameras on court. Your activity
and motion during the match or training
session can be uploaded to PlaySight.
com and shared with your coach, friends
and family. PlaySight has already realized the value of games and drills and
is in the early stages of developing new
approaches and uses of its system to
include these potential trends.
Will this type of tennis data collection
be the silver bullet that will move the
needle for tennis participation? Probably not. For the majority of players,
there has never been a need to know
more than what they naturally feel and
experience. Theyre satisfied with the
experience the game provides and not
interested in the statistics or data.
On the other hand, there always will
be a number of players for whom measuring their progress and performance
using the most advanced technology
available is very important, and they
will seek out any tool or system that may
help them improve. Will this group be
large enough, or grow enough, to sustain
the explosion in tennis data collection?
Time will tell.
Rod Heckelman is the longtime General Manager of
the Mt. Tam Racquet Club in
Larkspur, Calif.
We welcome your opinions. Please email
comments to TI@racquetTECH.com.
Inside this issue

Laissez Les Bons Temps
Rouler at the USPTA World
Conference 50
Things to do in New Orleans 54
Departments:
50 USPTA World Conference
40 CEOs Message
60 USPTA News
42 Presidents Message
62 Career Development
44 Inside Coaching
64 Member News
46 Endorsee News
47 USPTA Benefits
Read more articles online at www.ADDvantageUSPTA.com
On the cover: Join USPTA Pros in New Orleans for the USPTA World Conference,
Sept. 21-25. Read more on Page 50.
CEOs Message
Ole Stomping Grounds Nawlins
by John Embree
s we prepare for our annual

Racquet and Fitness Club. This facility
World Conference this year will be the host for all of our on-court
in New Orleans, aka
presentations as well as the Masters
Nawlins (as some call it),
Invitational. And being indoors, evthis issue of ADDvantage is dedicated
eryone will be comfortable sitting in a
to promoting much of what will be hap- climate controlled environment. With
pening during this very exciting week. I eight indoor courts, squash, racquethave a personal attachment to the city,
ball, fitness and a salon, it is an ideal
which is one of the reasons why we are
venue for our conference.
going there.
There is a reason why the citys slo When evaluating the location for
gan is Let the Good Times Roll! but we
2015, several facare there to learn
tors came into play No location can outdo New Orleans from subject matter
for three to four days of food, drink, experts on some of
in selecting New
Orleans. The World and craziness. There is so much to
the more important
see and do: the restaurants, the
Conference has
topics impacting
music and entertainment, the
never been (or at
our members each
least in a very long history of the city and the tourist
and every day. The
sites are worth experiencing.
time) in the mideducation schedule
section of the counthat Fred Viancos
try. We believed this destination might
and the Education Committee have put
encourage many members who reside
together is outstanding with a variety of
in the South and in Texas to drive
speakers, some who have never spoken
where previously they would have to
at our conference before.
fly. We may see a whole new audience
For example, I am excited to have
of attendees. Second, a HUGE percent- another panel of CMAA leaders, inage of our membership has never been
cluding the new CEO of CMAA, Jeff
to New Orleans but has always wanted
Morgan, and two other club managers
an excuse to go. Third, I have always
to talk about issues facing their assosaid that no location can outdo New
ciation and the importance of tennis to
Orleans for three to four days of food,
the club experience. We also will have
drink, and craziness. There is so much
a panel discussion of thought leaders
to see and do: the restaurants, the mutalking about early specialization in
sic and entertainment, the history of
all sports and what the medical data
the city, and the tourist sites are worth
suggests that we do to change our apexperiencing. Oh yeah, dont forget the
proach with kids. How about a panel fagambling that is right across the street
cilitated by Jim Loehr, Ed.D., to discuss
from our host hotel at Harrahs Casino! what is happening to sportsmanship
Speaking of the Hilton New Orleans in America and how we can change beRiverside, it happens to be the place
havior of kids, parents and coaches to
where I spent four and a half years of
improve the character of our athletes?
my early professional life (from 1982Darren Cahill of ESPN along with an1986) as the Director of Tennis and
other of his colleagues (TBD) will join
eventually General Manager of the
us to give their perspective on the pro
40 www.ADDvantageUSPTA.com
tour. Another seminar will feature a

labor lawyer who will talk about the
pros and cons of being an independent
contractor versus an employee. And at
our awards banquet on Friday, besides
the Hall of Fame induction ceremony
of two deserving tennis teachers/
coaches and the announcement of the
Alex Gordon Professional of the Year,
you will hear a keynote speech from
Rick Dickson, Director of Athletics at
Tulane University. He serves as one
of 14 ADs on the NCAA Task Force
on tennis and you will want to hear
what he has to say about the changing
landscape of college athletics and the
impact it will have on nonrevenue generating sports like tennis (see his Q&A
in last months ADDvantage).
Finally, I hope to have Mayor Mitch
Landrieu open our festivities with a
welcoming address on Tuesday morning. That will be a special kick-off to
an incredible day, capped off by a visit
to The National WWII Museum for
our opening reception. There, you will
stroll through the European and Pacific wings and take in the mind-blowing, 50-minute film produced by Tom
Hanks called Beyond All Boundaries.
It may just go down as the most memorable opening event in the history of
USPTA World Conferences!
Without a doubt, it is going to be an
action-packed week! The hotel is ready,
our staff is ready, and the city is always
ready for an invasion of tennis professionals ... are you ready? Please check
out some of the other plans that we
have in store for everyone in the pages
of this issue. There is no better place to
invest in your own professional development while having a ton of fun along
the way. See you there! h
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princetennis.com
Racquets.
Presidents Message
Financial Outlook Good

for 2015
n April of every year, the governing

body of the USPTA the Executive
Committee gathers for a face-toface meeting at our headquarters
in Houston. This years meeting was
jam packed with information, discussions and decisions that will shape the
future of the USPTA for both the short
and long term. I always leave the meeting amazed at the wealth of talent and
thankful for the dedicated group of
individuals that represents the USPTA
membership in such a positive way.
In the June CEO message, John
Embree summarized the meeting and
provided general information on where
we are headed as an association. We also
feel that its important to be transparent
and continue to provide updated information on our financials on a yearly
basis. After all, every decision that we
make and direction we head in has an
effect on our current finances as well as
our future budgets.
The financial charts on Page 43 provide the actuals for revenue and expenses
for 2014 and the budgeted revenue and
expenses for 2015. As you can see, the
by Tom McGraw
charts show the various departments and cash, savings and investments. It was
the percentages of the income or expense imperative that we grow our assets after
associated with each area. The division
having net losses the previous four years,
portion is the 35 percent of membership
which had taken away from our reserves.
dues that go to the divisions to fund all
We are on track for 2015 and expect to
of the division activities throughout the
finish close to our budget.
year. Membership
The USPTA
The USPTA leadership and staff are leadership and
dues and endorsements continue to be committed to controlling expenses,
staff are commitour largest sources of increasing current revenue streams, ted to controlling
revenue and the areas and searching for new opportunities expenses, increasing current revwhere members can that will have a positive impact on
enue streams, and
help and contribute the association.
searching for new
to the associations financial stability. We ask that you support
opportunities that will have a positive
our endorsees whenever possible and
impact on the association. Our budgets
support the AIM (admire, invite, mentor) need to reflect our long-range plan and
initiative. This initiative thanks you with
our priorities by directing monies to
a discount on your next years dues when
the areas that will guarantee the future
you recruit new members. Just imagine
success of the USPTA. There are an incredible number of volunteers and staff
how it would positively affect our association if 50 percent of the membership
working hard on your behalf to grow
and improve our association. Never
would bring in one new member over the
next two years.
hesitate to reach out to any of the leadership team with questions or concerns.
We have shown a positive financial
We thank you for your continued suppicture with a net income for the past
port and thank you for being a member
two years. That has been critical for the
of the USPTA! h
association to allow us to increase our
TAKE YOUR COACHING TO
THE NEXT LEVEL
The Coach Youth Tennis

online courses and
interactive workshops will
enhance your teaching skills.
Highlights include:
Teaching tennis skills and
fundamentals
Organizing age appropriate
games and activities
Communicating more
effectively with children
Learn more at
CoachYouthTennis.com
USPTA Revenue as of Dec. 31, 2014

$5,209,920
USPTA Expenses as of Dec. 31, 2014

$4,704,616
USPTA 2015 Budgeted Revenue

$5,457,450
USPTA 2015 Budgeted Expenses

$5,322,654
www.ADDvantageUSPTA.com 43
Inside Coaching
Musculoskeletal Injuries in TennisTeaching Professionals
By Dr. Ricardo E. Colberg
ennis is the most popular racquet sport in the United States.

On average 21,000 players
sustain a tennis-related injury
every year. Tennis-teaching professionals and coaches are also at risk of various
injuries related to teaching the sport.
While tennis-teaching professionals
may have better playing technique since
they understand the proper biomechanics for playing tennis, they also have a
higher risk of overuse injuries due to
the greater exposure time participating in the sport, spending six to eight
hours teaching every day. These injuries
frequently become chronic lesions that
sometimes require surgery, such as a
rotator cuff repair.
The American Sports Medicine
Institute together with the USPTA completed the first epidemiologic study on
the occupational risk of musculoskeletal
conditions in tennis-teaching professionals.* A total of 1,176 USPTA members participated in the study.
More than 83 percent of respondents
reported actively teaching every week,
with more than half of them teaching
five to seven days per week. On average,
42 percent of participants reported having an ongoing musculoskeletal injury
or condition. Injuries predominated in
the knees, shoulders and low back. Most
injuries were related to tendons, ligaments and the cartilage in the joints.
About 55 percent of participants felt
that the injury or condition did not significantly interfere with their teaching,
26 percent were moderately limited, and
15 percent were severely limited. Actual
teaching time lost due to the injury was
minimal, with 75 percent of participants
returning to work within one week of
the injury. Less than 10 percent lost
more than six months of teaching time.
Looking at causes of injuries, most
participants identified overuse as
their primary cause of injury. Sudden
Tennis-teaching professionals have a higher risk of overuse injuries due to the greater
exposure time participating in the sport, spending six to eight hours teaching every day.
movement or change of direction while

teaching was the second most common
cause of injury. Other identified causes
include court surface, racquet weight or
stiffness, string type, and fitness level.
It appears that fatigue and inadequate rest may be the biggest contributing factors to overuse injuries in this
population. Limiting court time would
be a simple fix to the problem, yet not
practical given that less court time leads
to less income. Coaches need to seek
creative ways to teach their students
while minimizing their risk of injury.
Five recommendations are:
1. Avoid teaching past the point of
fatigue. Each coach could tailor this
recommendation to his or her individual physical condition. Tennisteaching professionals should learn
the signs and symptoms of overuse
injuries so they can recognize them
earlier and prevent further injury
and lost teaching time. If there is

pain while the activity is performed
or if there is pain that persists for
more than three days, see a sports
medicine physician.
2. Implement a personal training
program in order to stay physically fit. The average Body Mass Index in this study showed a tendency
for participants to be overweight or
obese, especially in men. This is frequently justified with having more
muscle mass from being an athlete;
however, the statistics suggested that
it is related to actual obesity, which
is an ongoing epidemic in the United
States. The fact that a coach spends a
considerable amount of time teaching athletes does not necessarily
mean that he or she is obtaining the
required amount of cardiovascular
exercise they need to stay in shape.
The American Heart Association
recommends exercising a total of

150 minutes per week at a moderate
intensity or higher.
rect, the coach can show the student

the proper technique using the ball
machine, too.
3. Get involved with your students.

Participate in the warm up, drills and
playing lessons. Actively playing tennis with the students as the lesson
is carried out allows the coach to get
a moderate intensity workout. We
encourage coaches to start a forum
or internet blog for sharing ideas on
ways to stay physically in shape while
minimizing risk of overuse injury.
5. Maintain proper posture when

feeding balls. Tennis-teaching
professionals perform hundreds of
rotations and back bends as they
turn around to grab balls from the
ball hopper. These movements cause
an excessive force transmitted into
the low back and hips, which can
lead to degenerative disc disease and
osteoarthritis of the hips. Rotating
by moving the feet to face the ball
hopper and maintaining a neutral
posture in the low back decrease the
risk of these injuries.
4. Use ball machines. They substitute the repetitive movement of the

coachs dominant arm with feeding
balls. This could lead to a drastic decrease in rate of injuries, considering that the overwhelming majority
of shoulder and elbow injuries were
in the dominant arm. Ball machines
allow the coach to stand by his or her
student and focus all of his attention
on the students technique. When
the coach identifies a flaw in technique that he or she wishes to cor-
Tennis-teaching professionals
have a significant risk of musculoskeletal injuries or conditions related
to their occupation. We encourage
coaches to maintain a healthy lifestyle
and stay in shape. If injuries do occur,
medical attention is advised as soon as
possible in order to minimize the risk
of acute injuries becoming chronic
conditions. h
Acknowledgements:
The author would like to thank the
USPTA and the USPTA members for
their voluntary participation in this
study and hopes that further investigations will take place to benefit the tennis-teaching professional population.
Dr. Ricardo E. Colberg is a non-surgical sports medicine physician at

the Andrews Sports Medicine and Orthopedic Center and the American Sports Medicine Institute in Birmingham, Ala.
*MS Propst, RE Colberg, KT Aune. The Prevalence of Musculoskeletal
Injuries in Tennis-Teaching Professionals. Oral poster presentation at the 24th
Annual Meeting of the American Medical Society for Sports Medicine, April 14-19,
2015; Hollywood, Fla.
Endorsee News
Prince Serves Up Family Fun At BB&T

Atlanta Open
rince Global Sports is

set to take center court
at the BB&T Atlanta
Open, an ATP Global
Excursion 250 tournament, as
the presenting sponsor of the
BB&T Atlanta Open Family
Zone. Staged in Atlantic Stations Central Park, just outside
the tournament's main gates,
the Family Zone will feature the
new Prince Sport Court as its
centerpiece.
When we were presented
with the opportunity to become
the sponsor of the BB&T Atlanta Open Family Zone, it was clear that
this was the perfect fit with the Prince
commitment to growing the game by introducing future generations of players
to the joy of tennis, said Paige Miller,
Director of Brand Marketing, Prince
Global Sports.
The BB&T Atlanta Open Family
Zone presented by Prince is expected
to draw thousands of participants
throughout the entire tournament, and
will give children and adults alike the
opportunity to play tennis for

free in a fun, family-friendly
environment. Participants
will be able to play with Prince
racquets and even take part in
free on-site clinics.
We are excited to bring
a wide array of fun, familyfriendly activities to the Family Zone, for both children and
adults, where everyone can
try our Prince racquets and
reimagine the game of tennis,
said Miller.
The Sport Court and accompanying attractions will
be tentatively open for 69 hours over
the tournaments nine days. In addition
to the Family Zone events, Prince will
be the tournaments official racquet,
string and grip and will provide the official string service at the event. h
USPTA Benefits
Emirates Airline US Open Series Adds

Benefits for USPTA Professionals
or the third consecutive year,

USPTA will partner with
the USTA to make the 2015
Emirates Airline US Open
Series available to the USPTA and its
members.
The partnership began in 2013 to
provide USPTA Professionals access
to the U.S.-based tournaments in the
Series and was modeled after other successful agreements already in place in
Stanford, New Haven and Cincinnati.
This year, the tournaments are offering an additional benefit to USPTA
division leaders. Each divisions president and Professional of the Year award
winner will both receive two box seats
to an available session at the tournament in their area. Both the division
president and the Pro of the Year will
be recognized during the tournament.
Now in its 12th season, the
Emirates Airline US Open Series continues to serve as a true regular season
of hard court tennis, linking seven
summer tournaments to the US Open.
In the past, the Series has reached
more than 30 million television viewers and totaled nearly 400 hours of
broadcast coverage throughout the
summer on ESPN2, CBS Sports and
Tennis Channel.
Over the past two years, we have
received such a positive response from
USPTA members attending these tournaments that we are excited to continue this partnership with the US Open
Series to provide this professional benefit to our members, said USPTA CEO
John Embree. USPTA is committed
to promoting the growth of tennis and
supporting these professional tournaments in the U.S.
USPTA professional-level members
must present their current membership card in order to receive access to
the available sessions at each tournament. Tickets or grounds passes are
subject to availability and determined
at the discretion of the tournament. h
2015 Emirates Airline U.S. Open Series Schedule:
Availability to USPTA Professionals are in italics; Subject to availability in the U.S. only
(Canada excluded). Members must present their USPTA membership card to claim ticket.
BB&T Atlanta Open
July 27 Aug. 2 | Atlanta, Ga.

Monday through Wednesday (July 27-29), all sessions
Bank of the West Classic
Aug. 3 9 | Stanford, Calif.

Complimentary bronze level tickets for Monday and Tuesday (Aug. 3-4) day and evening sessions. 10% discount to Wednesday and Thursday sessions (Aug. 5-6) for gold,
silver and bronze level tickets. Bank of the West will provide a promo code to USPTA
members for advance purchase of discounted tickets.
Western & Southern Open
Aug. 16 23 | Cincinnati, Ohio

Tickets or grounds passes to any session, depending on availability. Must pick up at
Will Call on day of event only.
Connecticut Open at Yale
Aug. 23 29 | New Haven, Conn.

Grounds pass only Sunday through Tuesday (Aug. 23-25)
*Any USPTA Pro who assists on Monday, Aug. 24 at the USPTA Free Lesson event
from 1-4 p.m. will receive a ticket for the Monday evening session (Session 3).
Winston-Salem Open
Aug. 23 29 | Winston-Salem, N.C.

Monday through Thursday (Aug. 23-27) all sessions
For more information on the Emirates Airline US Open Series please visit
www.emiratesusopenseries.com.
Laissez Les Bons Temps Rouler at the

he USPTA World Conference in

New Orleans is shaping up to be
a great event. With new speakers at a new location and new
activities, this is sure to be one you dont
want to miss.
Monday, Sept. 21 kicks off the week
with two specialty courses, Teaching
tennis successfully at the club level, by
Feisal Hassan and Career planning by
Greg Lappin. Then a full array of education is planned for Tuesday through
Friday. Speakers new to the World Conference include Robert Worley, Joao
Pinho, Jack Newman, Michelle Cleere,
Craig OShannessy, Darren Cahill,
Nicole LaVoi and Heather Silva, with
more to come. Some of our returning
speakers are Jim Loehr, Hank Pfister,
Tom Gullikson and Sophie WooronsJohnston. See the schedule on page 51
for more information.
USPTA members will earn 8 continuing education credits for a full registra-
tion, plus additional credits for sessions

reception. To see the current Masters
attended. All sessions will fall under one
standings, go to uspta.com/tournaments.
of four categories: business, teaching,
This years host hotel is the Hilton
facility management and sport science.
New Orleans Riverside, which is within
This year, the Welcome Reception on walking distance to the French Quarter
Tuesday night will
and Harrah's Casino,
USPTA members will earn 8
be held off site at
as well as shopping,
The National WWII continuing education credits for
dining and counta full registration, plus additional less other things
Museum. This will
to do. (See page 54
be an incredible ex- credits for sessions attended.
perience for all who
for things to do in
attend. In addition, the first 700 conferNew Orleans.) The hotel has a variety
ence attendees at the door will receive
of spacious guest rooms, many of which
free tickets to the Tom Hanks docuhave views of downtown New Orleans
mentary, Beyond All Boundaries. Read or the Mississippi River. There is also a
more about the museum on page 56.
90,000-square-foot full-service health
Also new this year is the Masters
and fitness facility the Health Club
Invitational a tournament for the top
by Hilton. It has a fitness center, exercise classes, and indoor tennis, squash
point earners in the four USPTA Surface
and racquetball courts. Follow up your
Championships leading up to it. The
workout with a dip in one of two outdoor
finals will be held Wednesday afternoon
swimming pools.
prior to the division parties, and all attendees are invited to come cheer on
Learn more about the conference at
their favorite players and enjoy a light
uspta.com/conference and register. h
Convention Schedule
Monday, Sept. 21
9 a.m. 1 p.m.
Specialty course 1 Teaching tennis successfully at the club level Feisal Hassan
2 6 p.m.
Specialty course 2 Career planning Greg Lappin
Tuesday, Sept. 22
9 10 a.m.
The X's & O's of building fitness into your tennis resume Lane Evans
Solutions for your game Sophie Woorons-Johnston
10:30 a.m. Noon
General session: Specialization panel Brian Hainline, Neeru Jayanthi, Tom Farrey, Paul Lubbers
1 2 p.m.
The slice backhand: why, how and when Hank Pfister

Beating the tennis demons coaching system Michelle Cleere
2:30 3:30 p.m.
Customer service for the tennis professional Jorge Andrew
4 5:30 p.m.
General membership meeting and awards presentation
6:30 9:30 p.m.
Welcome party at The National WWII Museum
Wednesday, Sept. 23
9 10 a.m.
Management: How to land the big job Brett Schwartz

Court warrior: Developing competitive skills in 10Us Mike Barrell
Teaching singles patterns Joao Pinho
9 a.m. 6:30 p.m.
Masters Invitational Championships
10:30 a.m. Noon
General session
1 2 p.m.
Creative ideas to enhance your tennis program Steve Tscherne
2 6 p.m.
Specialty course 3 Fitness training and periodization Mark Kovacs
4 5 p.m.
Master Professional presentation: Teaching character through tennis Jack Newman; From "character"
to leader Bunny Bruning; New challenges managing a tennis complex Fernando Velasco
7 9 p.m.
Division parties
Thursday, Sept. 24
9 10 a.m.
Pro patterns for club players Craig O'Shannessy

Choking: causes and fixes Allen Fox
Do you teach tennis IQ? Stan Oley
10:30 Noon
General session: Tennis panel Darren Cahill
1 2 p.m.
Optimal stroke mechanics Rick Macci
2:30 3:30 p.m.
Proper warm-up progressions for Cardio Tennis Michele Krause

Project Play: What it means for youth sports, tennis and tennis professionals Kirk Anderson
3:45 4:45 p.m.
Manufacturer's advisory staff meetings
5 10 p.m.
Tennis Buying Show
6 8:30 p.m.
Silent auction
6:30 8 p.m.
Tennis Buying Show reception
Friday, Sept. 25
9 10 a.m.
Benefits panel
No nonsense training: Moving beyond lip service Ajay Pant
10:30 11:45 a.m.
General session: Sportsmanship panel Jim Loehr, Ed.D., Nicole LaVoi
Noon 2 p.m.
Awards Luncheon Keynote speaker Rick Dickson
2:30 3:30 p.m.
Large group drills Heather Silva
Schedule is subject to change. More education to be added as speakers are confirmed. Go to uspta.com/conference to check for updates.
Q&A with Speaker Nicole LaVoi
icole M. LaVoi, Ph.D., is a

senior lecturer for the College of Education & Human
Development, School of Kinesiology, at the University of Minnesota;
associate director for the Tucker Center
for Research on Girls & Women in Sport;
and co-founder of the Minnesota Youth
Sport Research Consortium. She will be
joining USPTA Master Professional Jim
Loehr, Ed.D., in a panel discussion on
sportsmanship. In this Q&A, she talks
about her panel discussion, making a
difference in the lives of young athletes,
and college tennis.
barrier and she illustrated that women

can be, and are, great coaches. Lastly, we
also need to see more womens sport in
the sport media. Womens sport only gets
2 to 4 percent of all sport media coverage,
despite the fact that about 43 percent of
all athletes are female. Who and what
is seen communicates value, worth and
importance, and we have a long way to go
before we achieve representational, proportionate and respectful coverage for
womens athletics.
You will be participating in a sportsmanship panel discussion with Jim

Loehr. What can we expect from
your session? I anticipate our session
will be an engaging, thought-provoking
discussion around character and moral
development in sport from various perspectives. I will be sharing new research
around developing coaches as moral
exemplars and how to teach coaches to
create a moral atmosphere within their
teams, which will complement Jims
newer work on this topic.
they want to 1) be good at what they

do and to continually get better, 2) feel
cared about as a whole person, and 3)
feel self-determined and not controlled.
When coaches meet an athletes needs,
regardless of gender, the athlete will be
more likely to experience well-being,
satisfaction and optimal performance,
and enjoy their tennis experience.
What is the best piece of advice you

can give to tennis-teaching professionals with regard to coaching
girls? I get asked this question very
frequently given my work with coaches
and my role in the Tucker Center for
Research on Girls & Women in Sport
at the University of Minnesota. There
are two schools on thought on coaching girls: 1) coaching girls is different
from coaching boys, and 2) coaching is
coaching regardless of athlete gender.
Based on the data, there arent many
psychosocial differences in coaching
girls and boys good coaching is good
coaching. However, nearly all coaches
perceive and believe there are many
differences, but in reality coaching the
individual is what makes a coach effective, and gender of the athletes is just
one piece of the puzzle. In short, coaches
should know their athletes and take an
approach that works for that individual.
All athletes have three inherent needs;
Your biography says you strive to

answer critical questions that can
make a difference in the lives of
coaches and youth athletesparticularly females. What have you
learned will make the biggest difference for them? There are a few big takeaways I can share. First, girls and women
want to play sports and love sports just
as much as boys and men. When females
are given opportunities to play sports,
they do, and its important they do
because it can lead to positive developmental, health, academic and economic
outcomes for them throughout lives.
For female coaches, the big take-away
is that we need more of them! Women
coaches are role models that matter as
they challenge stereotypes about gender
and leadership (i.e., who is a coach) and
show girls that coaching is a viable career
pathway. When Amelie Mauresmo was
hired by Andy Murray, it created discussion because she was breaking a gender
What are some of your hobbies? I like

to do anything outdoors. Given I live in
Minnesota and half of the year it is very
cold, when spring hits I like to be outside
walking, biking, golfing and playing tennis. Im an avid reader, and also write a
blog. In addition Im a huge womens sport
fan, especially of the WNBA, and college
basketball and softball, so when womens
sport is on TV Im usually tuning in.
If you could meet anyone in the
world, who would it be and why?
Amelia Earhart, because she seemed
like a woman ahead of her time in terms
of gender equality and challenging the
status quo, and the mystery surrounding
her disappearance fascinates me.
What did you like best about playing college tennis? There is nothing I
didnt like about playing college tennis! I
made lifelong friends whom I still count
as my most cherished people in my life.
I got to travel the U.S., and after college, the world due to tennis. I learned
many valuable lessons during my college
playing days that I didnt fully appreciate until much later for example, the
process and how you treat others is
more important than the outcome and
winning, a lesson I learned from Steve
Wilkinson (former mens tennis coach
at Gustavus). I was fortunate to play on a
very successful team in a great program,
and while the success we earned was
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Things to do in New Orleans
aissez les bons temps rouler! Thats Cajun for Let the Good Times Roll! From the world-renowned
cuisine to the famous nightlife on Bourbon Street, New Orleans knows how to show you a good time.
Take advantage of everything the city has to offer while youre in town for the USPTA World Conference
with a few tips on things to do:
New Orleans Nightlife: It may not be Mardi Gras

time, but theres always a party in New Orleans.
The Hilton New Orleans Riverside is just a 10-minute walk to the famous Bourbon Street where you can
experience the citys nightlife, or take a quick cab to more
local areas of town such as Frenchmen Street, the Garden
District or Uptown.
Harrahs Casino: Just across the street from the

Hilton is Harrahs Casino. With 113 table games, 20
poker tables, 1,873 slot machines, weekly tournaments and regular promotions, Harrahs Casino New
Orleans offers an endless array of options to try your luck.
Live Music: The Big Easy is well-known for its rich

music heritage. Stroll the French Quarter during
the day to listen to street musicians jamming on
the sidewalk or pop into Preservation Hall on St. Peter
Street to catch some jazz. For more of a local vibe, take a
quick cab ride to Frenchmen Street to catch live music at
jaunts such as the Blue Nile or the Spotted Cat Club.
Ride the Streetcar: Getting around New Orleans

by streetcar is a great way to see the city. There are
three different lines: St. Charles, Canal Street, and
the Riverfront, each of which originates downtown but
takes you different parts of the city for only $1.25 each
way!
French Quarter Walking Tour: The Vieux Carr

better known as the French Quarter is the largest
and best-preserved district of predominantly
19th century architecture found in an American city. It is
a unique treasure that millions of people the world over
flock to see. You can explore the Quarter on your own
or you can experience it while learning about it from a
knowledgeable tour guide. If you dare, take one of the
haunted walking tours to hear ghost stories along with
the history of the famed neighborhood.
Eat: You cant visit New Orleans and not get a

taste of its authentic Cajun and Creole food.
There are endless possibilities. Try one of the
citys well-known establishments such as Galatoires or
Commanders Palace, or sample a po-boy at Mothers
just down the street from the Hilton. Take a look at our
online guide for dozens of options from fine
dining to cheap eats.
Take a Swamp Tour or River

Cruise: South Louisiana is lush
with swampland and surrounded by waterways. If you plan to
stay the weekend after the conference,
schedule a swamp tour or take a ride on the
Natchez Steamboat. The classic Mississippi riverboat
cruise sails three times daily and traditional
New Orleans jazz is featured.
Shopping: Whether youre looking for a souvenir, local goods or a great deal, there are tons of
shops near the hotel. Window shop along Royal
Street in the French Quarter for unique antiques, or
head up to the French Market for fresh produce or flea
market-type finds. The recently revamped Outlet Collection at Riverwalk is just along the banks of the Mississippi River behind the Hilton.
For a more detailed listing of places to go and things to do in New Orleans, see our guide at uspta.com/conference.
World Conference Welcomes

Attendees at National WWII Museum
he first full day of the 2015

USPTA World Conference will
be capped by a welcome reception at The National WWII
useum, just a few blocks away from
M
the Hilton New Orleans Riverside.
Conference attendees will be treated
to a visit at one of the citys top tourist
destinations with the opportunity to
mingle and meet other guests.
Designated by Congress as the official WWII museum of the United
States, the museum offers an unforgettable way to experience World War II
from industrial efforts on the home
front to the combat experience of the
American soldier abroad and honor
the generation that sacrificed so much
to secure our freedom.
The first 700 conference attendees

who check in at the museum will
receive a complimentary ticket to
one of three showings of the Tom
Hanks' narrated documentary
Beyond All Boundaries.
Attendees are invited to stroll
through the European and Pacific
wings, taking in the immersive exhibits,
state-of-the-art multimedia experiences, and an expansive collection of
artifacts and first-person oral histories
to take visitors inside the story of the
war: why it was fought, how it was won,
and what it means today.
The first 700 conference attendees who check in at the museum will
receive a complimentary ticket to one
of three showings of the Tom Hanks'
narrated documentary, Beyond All
Boundaries. Showing exclusively in
The National WWII Museums Solomon Victory Theater, the film is a 4D
journey through the war that changed
the world. The film features dazzling
effects, CGI animation, multi-layered
environments and first-person accounts from the trenches to the home
front read by Brad Pitt, Tobey Maguire,
Gary Sinise, Patricia Clarkson, Wendell

Pierce and more.
The National WWII Museum is
located at 945 Magazine St. within
walking distance from the Hilton New
Orleans Riverside. The welcome reception will begin at 6:30 p.m., and drinks
and hors d'oeuvres will be served.

When registering for the USPTA World
Conference, check that you will attend
the welcome reception and you will
receive one ticket in your registration
packet. For more information, visit
uspta.com/conference. h
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Technology to Play Biggest Role yet

at World Conference
taying connected at the USPTA

World Conference will be easier
than ever thanks to new technology this year. Attendees will
have up-to-the-second information and
greater accessibility to education and
offers from our exhibitors right from
their computers and mobile devices to
enhance their convention experience.
Crowd Compass Conference App
USPTA is introducing a smartphone app
through Crowd Compass exclusively for
the World Conference and sponsored by
TuringSense. Attendees will be able to
create a custom schedule and personalized stream for the events and seminars
they attend, find out more about speakers
and exhibitors, give instant survey feedback after sessions, and much more.
Not only can attendees receive notifications for reminders and room changes,
they will be able to receive individual
notifications tailored to their experience.
They can get a reminder about an upcoming seminar, when to head to the Buying
Show or receive exclusive offers from
sponsors and vendors.
Interactive maps make navigating the
conference easy and intuitive. Find out
how to get around New Orleans, learn the
layout of the hotel, or explore the Buying Show floorplan. Click on a part of the
map to zoom in and out, tap on pins for
exhibitor and session information, and
click on links to full profiles.
The app makes staying social a cinch.
Meet up with old colleagues or manage
new connections with the ability to message other attendees right through the
app. Social sharing is even easier. Attendees can also update their social media
status and monitor their feeds and the
#USPTAWC15 hashtag during the conference.
The app will be available for iPhone,
Android and tablets. Search Crowd Compass in the app store, and then search for
USPTA World Conference. Visit uspta.
com/conference for further details on
how to download and use the app.
Virtual Event Bag
USPTA is introducing the Virtual Event
Bag, a green way for our attendees to
take advantage of all the offerings from
exhibitors and enhance the Buying Show
experience. Conference goers will get
an email invitation to go online and visit
their event bag and explore all of the
offerings from our vendors. Similar to online shopping, attendees will add items to
their bag and either redeem the exhibitors offer at the show or save for later.
The bag also allows vendors to reach
an even greater audience than the Buying
Show. The virtual event bag will open to
the public and be available for 30 days after the show for tennis professionals and
coaches to take advantage of information,
discounts and other offers.
Live streaming
With education as the associations top
priority, USPTA wants to reach out to
those professionals who may not be able
to attend. For the first time, USPTA will
offer live streaming access to give USPTA
members an opportunity to earn education credits from their home or facility.
USPTA members will have the option to
purchase live-streaming of general sessions (not seminars or specialty courses)
and view through YouTube. Tennis pros
will be able to hear about the latest happenings in the organization and still earn
continuing education credits.
Also, attendees can connect with
USPTA on social media through Facebook, Twitter, Instagram and YouTube.
Search #USPTAWC15 to monitor the
conversation or join in and share the experience.
For more information on the 2015
USPTA World Conference, visit uspta.
com/conference. h
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USPTA News
New Initiative Rewards USPTA Pros

who Recruit New Members
he timing could not be better to

promote membership in our association to uncertified, highly
regarded prospects already
teaching in our profession. Being that
we have membership growth as one
of our core pillars in addition to several
new benefits to offer, we are now more
than ever ready to reach out to these
prime candidates. The AIM initiative
is designed to reward USPTA-certified
members who do just that.
AIM
u
Admire the reputation of the
prospective member
u
Invite them to join our respected
organization
u
Mentoring for those interested
in professional guidance
Beginning July 1, USPTA members

are asked to recommend admirable
teaching professionals in their local area
or region who are currently instruct-
ing but not USPTA certified. The World

Headquarters will contact those people
and let them know that they have been
recommended by a current USPTA
Professional in their area as a highly regarded tennis instructor and invite them
to join our association highlighting
the many USPTA benefits. If they decide
to join, the association will assign, or
allow the applicant to choose, a current USPTA Professional to help guide
them through the certification process.
Ideally, the member who recommends
another for membership will help them
through the process, from filling out
the application to answering questions
about the testing procedure. As an option, applicants will have the opportunity to request mentoring if interested in
obtaining valuable advice from a veteran
professional.
New Member Referral Incentives
(choose one for each new member that joins)
l $50 discount on USPTA annual
dues (maximum of $100 two
new members)
$50 gift card from the USPTA Pro

Tennis Shop (unlimited)
The incentive awards will be issued

to the current referring member
upon payment of applicants application fees and first years dues.
The divisions will be sent a list of

new applicants (weekly, bi-monthly,
etc.) to ensure the proper communication with guidance to test.
It is up to the referring member to

make sure the new incoming member puts his/her name on the application form in order to receive the
incentive(s).
Eligibility:
Only certified members in good standing will be eligible and they may only
refer first-time potential members.
For more information, contact the membership department at membership@
uspta.org. h
The AIM initiative is designed to reward

USPTA-certified professionals who recruit
new members to the association.
USPTA News
Opposed Slate of 2016-2017

National Board
n accordance with the provisions

contained in the USPTA bylaws
Article VII, Section 3, the following individual has been added to the
allot for election to the 2016-2017 Board
b
of Directors:
Vice president
Ken McAllister to oppose R.J. Tessier
The remainder of the nominated slate is
unopposed (see box at right).
Ballots will be sent out on July 13 and
must be returned by Aug. 17. h
President
Chuck Gill
First vice president
Gary Trost
Vice presidents
Alan Cutler
Feisal Hassan
Jack Michalko
TM
Diane Selke
Immediate past
president
Tom McGraw
As submitted by Molly Card Beckman, USPTA Nominating Committee Chair.
Career Development
Exams,
Upgrades
& PTCA I
Conventions
Free Webinar
(5 credits)
(.5 APC credits)
Aug. 2-5

(4 credits for PTCA I segment)

June 20-21
The Villages, Fla.
June 21
Tuscaloosa, Ala.
June 22
Fresno, Calif.
June 27
Des Moines, Iowa
July 11
Clayton, Mo.
Sept. 21-25

Tennis Directors Conference

with CMAA
Orlando
New Orleans
Fort Worth, Ind.
July 12
USPTA High
Boca Raton, Fla.
(2.5 credits)
Performance Workshop
Jackson, Miss.
Vienna, Va.
Todd Upchurch
2 p.m. EST
Division Activities
July 11
July 12
Social Media Marketing
Register at uspta.com/education>education calendar.
July 11-12
July 13
July 29
Aug. 20
(6 credits)
Workshop
Cincinnati, Ohio
Skillman, N.Y.
July 17-18 Houston*

July 19
Aug. 1-2
Coronado, Calif.
Charlotte, N.C.
* This course is held at the USPTA World Headquarters.

Exam reservations must be made at least 21 days
prior to the dates listed. Each date includes an exam,
upgrade and PTCA I unless noted. Exam cancellations
must be received no later than 14 days before the
exam, or a cancellation fee will be charged accordingly.
Applicant: late cancellation fee $95; failure to cancel
application fee is forfeited. Certified members: late
cancellation fee $25; failure to cancel $25 plus the
upgrade fee is forfeited. Registration for another exam
will not be accepted until cancellation fees are paid.
Accredited
Professional
Coach
Register your Accredited Professional Coach (APC)
and specialty course credits earned with the USPTA
SmartCode Education System. This uses your
smartphone to instantly register your attendance
to all seminars and specialty
courses earning APC.
To use the system at a
seminar, general session or
specialty course, you must
scan two QR codes. One QR
code is on your conference badge. The second
QR code will be in your conference notebook and
cannot be scanned until the end of the session or
the beginning of the next session.
If you do not have a smartphone, you may use
someone elses. Forms are available upon request.
Education requirements
All USPTA-certified Professionals must earn 6 education credits in a three-year
period to remain current. Go to USPTA.com/Education for a partial list of eligible activities. Please send verification (email, letter, certificate, receipt, etc.)
that shows you attended the event/activity and submit it along with the date
and agenda to education@uspta.org to receive your credit. (International
members, Recreational Coaches and those over the age of 65 are exempt.)
Questions? Write to education@uspta.org or call 800-877-8248, ext. 147.
QUESTION:
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Member News
USPTA Professional Fred Kangwa, director
of tennis at
The Forest
Country Club
in Fort Myers,
Fla., with club
member Lorraine Guile and
tennis activities
director Jennifer Owenby
at The Forest's
Second Annual
Hope Hospice
Tennis Slam, which raised more than
$10,000 for Hope Hospice.
The Intercollegiate Tennis Association
recognized three USPTA tennis-teaching
professionals for their achievements during the 2014-15 collegiate tennis season.
USPTA Elite Professional Martin Parkes
(Saint Leo University) was named the
Division II Mens ITA Assistant Coach of the
Year; Master Professional David T. Porter
(Brigham Young University-Hawaii) was
named the Division II Womens Wilson/
ITA Coach of the Year; and Professional
Mark Goldin (Cardinal Stritch University)
was named the NAIA Women's Wilson/ITA
Coach of the Year. For a full list of winners,
visit www.itatennis.com.
Nick Bollettieri, USPTA Master Professional

and founder of the Nick
Bollettieri Tennis Academy
(now IMG Academy), and
mentor and coach to 10
world No. 1-ranked ATP/
WTA tennis champions,
is giving fans around the
world access to his personal and formerly
private library of plans, notes, photos, videos
and published articles. His new website,
www.nickbollettieri.com, is complete with
personal stories, images and the secret training techniques he used to cultivate some of
the biggest names in tennis, including Andre
Agassi, Monica Seles, Jim Courier, Maria
Sharapova, Serena Williams, Venus Williams,
Boris Becker, Martina Hingis, Marcelo Rios
and Jelena Jankovic. Through an annual
$99 subscription, users will gain access to
all of the materials, including information
from trusted peers and staff members who
coached and trained athletes through more
than 170 Grand Slam championships. New
content will be added to the site each week.
Ryan Bauman, a USPTA U30 Elite Professional and director of club operations
at Brandywine Tennis and Fitness Club,
represented USPTA and his club at Stetson's
Spring Spotlight Event hosted by the Sports
Business Association at Stetson University in
April. Stetson's SBA invited several leaders of

the sports industry in Central Florida to attend
this event, including the NASCAR Foundation,
LPGA, Orlando City Soccer, Daytona Tortugas,
Orlando Solar Bears and more. Bauman participated on a panel regarding the importance
of internships and ran a booth for USPTA U30
and Brandywine Tennis and Fitness Club.
The South Suburban Tennis Academys
(Orland Park, Ill.) 10 and Under classes, led
by USPTA Elite Professional Andy Ventress,
ended its lessons with Derby Day (prior to
the Kentucky Derby) with more than 50
participants. To help determine which horse
would win the Derby, the four classes (4-5
year olds, two classes of 6-8, and 9-10) ran
their own horse race featuring the top four
favored horses. As it turned out, American
Pharaoh won two of the four runnings. The
students formed teams and each member
of the team was required to run with their
horse while carrying their racquet balancing a
Koosh ball or tennis ball (for the older group),
deposit the item in a basket, and then run
back to their next teammate in line, giving
the horse to them to do the same. The first to
deposit all their balls was the winner.
NATIONAL BOARD OF DIRECTORS
Griff Lamkin (USPTA Elite Professional), tennis director for McLean Racquet & Health, ran his
25th trip to the Port Royal Racquet Club in Hilton Head, S.C. Lamkin, his wife Barbara, USPTA,
and (in the last six years) their 16-year-old son Bradley have coordinated these intense individually oriented club trips that ranged from 12 players (in the inception) to up to 44 players.
The trips consist of tennis clinics, Cardio Tennis, a doubles specialty course, a stroke of the day
lesson, the opportunity to work on specific needs of the members attending, social play, round
robin and competitive play.
ADDvantage magazine editorial offices
USPTA World Headquarters
3535 Briarpark Drive, Suite 202
Houston, TX 77042
Phone 713-978-7782 / 800-USPTA-4U
Fax 713-358-7794
email magazine@uspta.org
Managing editor
Circulation
Kimberly Forrester
Kathy Buchanan
Office hours: 8:30 a.m. - 5 p.m. Central time

ADDvantage is published monthly by the
United States Professional Tennis Association.
President
First Vice
President
Tom McGraw
Chuck Gill
Vice Presidents

Past President
CEO
Legal Counsel
Alan Cutler
Jack Michalko
Dan Moster
Diane Selke
Gary Trost
TM
Tom Daglis
John Embree
George Parnell
The opinions expressed in ADDvantage are those of the

authors and not necessarily those of ADDvantage or the
USPTA.
Copyright United States Professional Tennis
Association, Inc. 2015. All rights reserved.
Reproduction of any portion of the magazine is not
permitted without written permission from USPTA.

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Footwear

JULY 2015 / VOLUME 43/ NUMBER 7 / $5.00

Nylon vs. Poly Strings

As we take nominations for Tennis Industrys

26 Nylon vs. Poly

36 Ask the Experts

With the advancements and new introductions

Tennis Magazine celebrates

Grand Canyon University

Sony Smart Tennis Sensor

I ART Symposium set

Tennis helps round out the offerings of two

28 Play the Long Game

9 PTR adds two corporate

30 Ball Machines on the Market

Our comprehensive guide lists the ball

David Bone Jeff Williams

recently was looking at some

be right for your facility or program.

Peter Francesconi, Editorial Director

Timothy Russell Named

Tennis Mag Celebrates

ennis Magazine turns 50 years old this year. The

Grand Canyon Univ.

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all of the same benefits and pay the same

ITA Partners With Oracle

seminars with new speakers and topics, and

Rome, Ga., Tennis Center

All courts are lighted and have shade

Hall of Fame Rebrands

Monfils Stars in New

preserving and promoting tennis history to

PBI Offers Unique

four hours of instruction and play each

Bollettieri Opens Access to

(www.teamhqs.com) to launch the website,

PTR Adds Two Corporate

Cancer Claims Stefano Capriati

illo received the ITFs highest

Cypress Street, Tampa, FL 33607. Cindy

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who sees the long-term effects of chronic

Serena Williams Offers

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video lessons that cover core technique to

Roof Takes Shape At

n its inaugural season, dozens of young adults

Bollettieri Partners For

Stephanie Hunter - Fayetteville, NC

ITA Announces 2015

for the BB&T Atlanta

Tour 250 event to be held

Kiawah Island Golf

Cliff Drysdale Tennis will oversee the

Inc. magazines top pick

Boast USA is the new

The BB&T Atlanta

The Mylan World

Georgia Gwinnett College

Tennis Resorts Online

The top 10 resorts, in order, are:

I ART Symposium set