Escolar Documentos
Profissional Documentos
Cultura Documentos
Barota Chakraborty
Lecturer
Department of Marketing
Faculty of Business studies
Jahangirnagar University
Prepared by:
Pioneer
Department of Marketing
Faculty of Business studies
Jahangirnagar University
Group Profile
Group Name: Pioneer
Members
1.
2.
3.
4.
5.
6.
Class ID
Department of Marketing
II.
III.
IV.
V.
Expectancy Theory:
Expectancy theory states that employees are motivated
when they see a favorable combination of Effort, Performance
and Rewards. These three terms are theoretically known as
Expectancy, Instrumentality and Valence.
Expectancy If I behave in a certain way, my behavior will
result in some positive performance Instrumentality. If I have
this positive performance, It will result into some positive
outcomes (Most probably rewards) Valence. If I have these
rewards, it will result into some motivation due to personal goal
achievements depending upon the strength of expectancy. This