Entrepreneurship

(MGMT-4133)
Spring 2014

Course Outline (Section: C & F)

BY:

NAUMAN AKBAR
nauman.akbar@ucp.edu.pk
(Business School, University of Central Punjab, Lahore.)

(C) 2014 - University of Central Punjab (UCP) FMS

Course Introduction:
Can entrepreneurship be learned? Research suggests that successful entrepreneurs combine keen intuition, drive and persistence with
intelligent business planning and action. This course examines the fundamentals of entrepreneurial success - such as personal characteristics,
opportunity identification, and new venture development - along with special contexts for entrepreneurial action. It requires that students
apply business know-how, developed earlier in the program and through experience, to develop a business plan.

Course Objectives:
Active participation in the course will enable students to:

Appreciate and understand the spirit, challenges, and rewards of entrepreneurship

Understand the sources of new venture opportunity
Effectively assess entrepreneurial opportunities and build the required business plan to reach entrepreneurial goals
Understand special issues facing entrepreneurs and unique contexts for business venturing
Practice and improve skills in negotiating required for a new venture
Gain exposure to resources available for entrepreneurs

Learning Outcomes:
By the end of the course, students should be able to:

Understand the basics of Entrepreneurship and its applications

Apply entrepreneurial skills and tools specifically needed for entrepreneurial ventures
To create case studies at your own on Entrepreneurs in local market
To create Newspaper articles on topics related to Entrepreneurship by publishing articles in Leading Newspapers of Pakistan
Recognize contents of entrepreneurial process and the business plan
Develop the ability to generate and assess new venture ideas
Estimate value of entrepreneurial ventures
Develop and understand marketing plan, production plan, HR plan, Financial Plan, Legal form of new venture, Intellectual Property
Apply theory, concepts and ideas for new venture
Understand practical small business operational issues such as taxation, liabilities, governmental authorities and departments

Case studies and Team Presentations:
Students will be assigned cases dealing with an entrepreneurial or small business problem. A list of questions will be provided with some of the
cases. Students are to respond to the questions in both analytical and narrative form. Afterwards students are supposed to create case studies
on entrepreneurs in local market.

Team Presentation:
Students will have to form teams/groups of 3 to 4 members for the presentation of projects assigned to them. The team will present the
project on due date using a power point presentation and it should be properly rehearsed and should be of professional quality. Hard copy of
the project should be provided to teacher before class.

Violation of Academic Honesty Policy:
If I received two cases / assignments that are identical in this case students will receive a zero. If you violate the Academic Honesty policy for a
second time, you will receive a failing grade for the course. Late assignments will not be accepted. You must turn in assignments at the
beginning of the lecture on the due day. In rare cases late assignments would be accepted with marks deduction.

Instructors Expectations:

100% attention, critical & analytical thinking, and hard work are expected from all course participants throughout the course. No one
is allowed to enter in the class after 20 minutes of the start of the lecture, after 20 minutes Absent will be marked, no one is allowed
to go outside without permission once the lecture started
Minimizing disruptions: All Cell Phones & Laptops should be turned off during class (unless required for use in a class activity). You
should avoid engaging in side conversations after class has begun
Being prepared for class: You should be ready to discuss any assigned readings and to answer any assigned questions for each days
class, including being ready to open a case assigned for that day
Respect: You should act respectfully toward all class participants

(C) 2014 - University of Central Punjab (UCP) FMS


Grade Distribution:
Assignments

Quizzes

Class Participation
Project & Presentation
Mid Term Exam
Final Exam

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=
=
=
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10 %
10 %
10 %
20 %
20 %
30 %

Participation:
Students are expected to attend all sessions and read the assigned material and cases in advance of class (although not necessarily with perfect
comprehension). Advance preparation and class participation are crucial for periods in which we discuss cases. Multimedia applications will be
used extensively for conducting lectures.

Academic Integrity:
This course seeks to empower students for independent learning, resourcefulness, clear thinking, and perception. All submitted work and
activities should be genuine reflections of individual achievement from which the student should derive personal satisfaction and a sense of
accomplishment. Students must avoid Plagiarism and cheating. The instructor reserves the right to utilize electronic means to help prevent
plagiarism.

Communication:
I will be updating the portal frequently for assigned readings, cases, assignments, quiz days. Emails will be used to communicate for urgent
matters.

Texts and References:

Entrepreneurship: Successfully Launching New Ventures, 3e, Bruce R.Barringer, R.Duane Ireland
Entrepreneurship, 6e, Donald Kuratko, Richard Hodgettes
Entrepreneurship, 2e, Robert Baron, Scott Shane

Course Content:
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Introduction to Entrepreneurship
Integrative Model of Entrepreneurial Inputs and Outcomes
Recognizing Opportunities & Generating Ideas
Feasibility Analysis
Writing a Business Plan
Industry and Competitor Analysis
Developing an Effective Business Model
Potential Flaws in Business Model
Preparing Proper Legal and Ethical Foundation
The Importance of Intellectual Property
Managing and Growing an Entrepreneurial Firm
Strategies for Firm Growth
External Growth Strategies
Contemporary Issues in Entrepreneurship

(C) 2014 - University of Central Punjab (UCP) FMS