JN: 105108813

PRJ: BOWL-OUT ACTIVATION EVALUATION

QUESTIONNAIRE

PROGRAMMER NOTE:
INTERVIEWER INSTRUCTION ARE IN CAPITAL LETTERS AND HIGHLIGHTED IN BLACK
PROGRAMMER INSTRUCTION ARE IN CAPITAL LETTERS AND HIGHLIGHTED IN RED

PLEASE CAPTURE THE BELOW INFORMATION COMPULSORILY BEFORE STARTING THE INTERVIEW.

1. DATE: AUTOMATICALLY TAKE FROM CURRENT DATE

2. CENTRE:
Bangalore - Embassy Golf Links
Kolkata - Infinity Think tank
Mumbai WTC
Hyderabad - DLF IT Park
(DROPDOWN, SINGLE CODE)

1
2
3
4

3. INTERVIEWER/USER ID:
(DROPDOWN, 6 DIGIT)
4. ACCOMPANIED BY
TL
EIC
OFE
FM
Millward Brown
Client
None
(DROPDOWN, MULTIPLE CODE)

1
2
3
4
5
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9

5. RESPONDENT ID: LESS THAN 10 DIGIT NUMERIC ID FOR INTERVIEWER TO NOTE DOWN. MUST
NOT REPEAT ACROSS TABLETS IN ANY CENTRE
6. Respondent Name:
(TEXT BOX)
7. Respondent Mobile no.:
(10 DIGIT NUMERIC BOX)

SPEAK TO ANY ADULT MALE

Good __________, I am coming from ----------, a leading market research agency. We meet different types of
people and collect their views and opinions on various products, services and issues. I would be grateful if you
could spare some time and answer a few questions..Your co-operation is voluntary.
Please note that there are no right or wrong answers, your responses will be kept strictly confidential and
your name & responses will not be shared with anyone as per MRSI/ESOMAR guidelines. We will collate
responses from all the people with whom we have conducted interviews/ survey for our research findings.
This Survey may Aprroximately take 10 Mins.

RQ1.

Can you please tell me which of the following beverages do you drink currently?

Carbonated / aerated soft drinks

1
Non-carbonated/ non-aerated soft drinks
2
Beer
3
Whisky
4
Rum
5
Vodka
6
Gin
7
Wine
8
Ready to drink alco beverearges like Breezers etc.
9
None of these
99
MULTIPLE CODING POSSIBLE EXCEPT FOR CODED 99. CONTINUE ONLY IF CODED 3, ELSE END THE
INTERVIEW.

JN: 105108813

RQ2.

PRJ: BOWL-OUT ACTIVATION EVALUATION

QUESTIONNAIRE

You said you drink Beer. Can you please tell me which of the following options best describe your frequency of
consumption of Beer?

Every day
Every alternate day
Twice a week
Once a week
Once a fortnight
Once a month
Less than once a month
I was drinking it earlier but stopped now
MULTIPLE CODING POSSIBLE. CONTINUE ONLY IF CODED 1/2/3/4, ELSE END THE INTERVIEW.

RQ3.

1
2
3
4
5
6
7
8

You said that you consume Beer. Can you please let us know typically how many bottles of Beer you consume
in a week? Please look into the screen and mention the bottle size too (650ml, 500ml, pint etc.)?

RQ3. No. of units

Pint/ half bottle (330 ml)
A
=A x 330
Bottle (650 ml)
A
=A x 650
Can (330 ml)
A
=A x 330
Can (500 ml)
A
=A x 500
Mug (330 ml)
A
=A x 330
Pitcher (1320ml)
A
=A x 1320
Total in ML
= SUMMATION OF ABOVE AMOUNTS
THE APPLICATION IN THE BACKEND SHOULD CALCULATE THE TOTAL QUANTITY CONSUMED IN ML BASIS
THE NO. OF UNITS & THE BOTTLES SIZE. THE TOTAL QUANTITY CALCULATED SHOULD APPEAR ON THE
SCREEN DISPLAY FOR THE INTERVIEWER TO CONFIRM.
CONTINUE ONLY IF THE TOTAL UNITS CONSUMED IS MORE THAN OR EQUAL TO 1300ML PER WEEK, ELSE
END THE INTERVIEW
RQ4.

Do you or any member of your household work for any of these organizations?

Pharmaceutical company
Advertising agency
Market research agency

1
2
3

Hotel / Restaurants / Pubs / Bars or any outlet serving / selling alcoholic beverages

Manufacturer of any alcoholic beverages

Banks / financial institutions
None of these

5
6
7

RQ5.

CONTINUE

CLOSE THE
INTERVIEW
CONTINUE

Have you been interviewed for any survey / called for any discussion in the last 6 months?
Yes

CLOSE THE INTERVIEW

No

CONTINUE

RQ6. Could you please tell me are you the chief wage earner in the house? By Chief Wage Earner I mean the
person who contributes the maximum towards the household expenses
Yes, I am the chief wage earner
1
No, it is somebody else in the household

RQ6a. What is the occupation of the Chief Wage Earner in your household?
RECORD VERBATIM _____________________________
POST RECORDING THE EXACT OCCUPATION, THE OCCUPATION GRID SHOULD APPEAR FOR THE
RESPONDENT TO SELECT THE RIGHT CODE.
1.
2.
3.
4.
5.
No.

Unskilled workers
Skilled workers
Petty traders
Shop owners
Businessmen/ Industrialists with
of employees:
5a. None
5b. 1 9
5c. 10+
6. Self-employed professionals
7. Clerical/Salesmen
8. Supervisory level
9. Officers/Executives (junior)
10. Officers/Executives (Middle/Senior)

JN: 105108813

PRJ: BOWL-OUT ACTIVATION EVALUATION

QUESTIONNAIRE

RQ6b. What is his/her education level?

RECORD VERBATIM _____________________________
POST RECORDING THE EXACT EDUCATION, THE EDUCATION GRID SHOULD APPEAR FOR THE
RESPONDENT TO SELECT THE RIGHT CODE.

Illiterate
School Upto 4 yrs
School upto 5-9 yrs
SSC/HSC
Some college but not Graduate
Graduate/PG- General
Graduate/PG- Professional

BASIS THE OCCUPATION CODE AND EDUCATION CODE, THE APPLICATION SHOULD CALCULATE
THE SEC IN THE BACKEND AND THEN APPEAR ON THE SCREEN FOR THE INTERVIEWERS TO
CONFIRM. SEC GRID IS MENTIONED BELOW FOR REFERENCE.

CONTINUE ONLY IF THE SEC IS A1/A2, ELSE CLOSE THE INTERVIEW

SEC GRID
School
Up to 4
yrs

Illiterat
e
1
Occupation(49-50)
Unskilled
Skilled worker
Petty trader
Shop Owner
Businessmen/Industrialist
(No. of employees)
None
1-9
10+
Self employed professional
Clerical/Salesman
Supervisory level
Officers/Executives
Junior
Middle/Senior

Graduate/
Post Graduate
School
5-9 yrs
3

01
02
03
04

05
06
07
08
09
10
11
12

SSC/HSC

B1

B2
B1

B2
B2
A2

B1

B1

B1

Some college
but not graduate

Genera
l

Professional

B2

B1

B2
B2
A2

B2
B2
A2

B1
B1
A2
B2

A2
A2
A1
B1
B2
B2

A2
A1
A1
A2
B1
B1

A1
A1
A1
A1
B1
A2

B2
B1

B1
A2

A2
A1

A2
A1

RQ7.

Can you tell me your age in completed years as of your last birthday?
RECORD VERBATIM___________________
SUFFICIENT SPACE MUST BE PROVIDED TO MENTION THE EXACT AGE AND POST CODE GRID AS
MENTIONED BELOW SHOULD APPEAR AFTER THE EXACT AGE IS ENTERED.
Less than 21 years
1
CLOSE THE INTERVIEW
21-25
2
26-30
3
CONTINUE
31-35
4
More than 35 years
6
CLOSE THE INTERVIEW
SINGLE CODING.
RQ8.

Marital Status

Unmarried

Married
SINGLE CODING

SECTION 1: BEER CONSUMPTION

SAY: I would now like to talk about your beer consumption
Q9.

You must be aware many brands of beer that are available in India. When you think of the different brands of
Beer that are available in the market, which are the brands that comes to your mind? PROMPT: Which others
can you think of? RECORD IN TEXT BOX BELOW. RECORD AS PER THE ORDER OF MENTION. ONLY ONE
BRAND NAME TO BE MENTIONED IN EACH OF THE TEXT BOX.
1st Mention
2nd Mention
3rd Mention
4th Mention
5th Mention
6th Mention
Other mentions (SPONT.)
SUFFICIENT SPACE MUST BE PROVIDED TO MENTION THE RESPONSE
THE OPTION OF FILLING IN THE RESPONSES SHOULD BE SEQUENTIAL I.E. ONLY AFTER ENTERING
RESPONSE IN 2ND BRAND MENTIONED, THE INTERVIEWER SHOULD BE ABLE TO ENTER RESPONSE
FOR 3RD BRAND MENTIONED AND SO ON.

JN: 105108813

PRJ: BOWL-OUT ACTIVATION EVALUATION

QUESTIONNAIRE

Q10. Could you tell me which brands of beer are you aware of?
MULTIPLE CODING POSSIBLE.

Q11. Could you tell me which of these beer brands have you ever tried?
MULTIPLE CODING POSSIBLE. SHOW ONLY FOR THOSE BRANDS CODED IN Q10
Q12. Could you tell me which of these beer brands do you consumer regularly?
MULTIPLE CODING POSSIBLE. SHOW ONLY FOR THOSE BRANDS CODED IN Q11
Q13. Could you tell me which beer brand do you consume most often?
SINGLE CODING ONLY. SHOW ONLY FOR THOSE BRANDS CODED IN Q12

BRANDS

Budweiser/lite/mild/premium
Budweiser Magnum/Strong
Carlsberg/lite/mild/premium
Carlsberg Elephant Strong
Corona
Fosters/lite/mild/premium
Fosters Strong
Godfather
Haywards 5000
Heineken
Kingfisher Blue
Kingfisher Premium /Mild
Kingfisher Strong
Kingfisher Ultra
Knock Out
London Pilsner Mild
London Pilsner Strong
Miller Highlife
Miller Ace
Peroni
Royal Challenge
Tuborg/lite/mild/premium
Tuborg Strong

Q10
Aided
Awareness
2
3
5
6
7
9
10
11
12
13
15
16
17
18
19
21
22
24
25
26
27
29
30

Q11

Q12

Q13

Ever Tried

Regularly

MOCB

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3
5
6
7
9
10
11
12
13
15
16
17
18
19
21
22
24
25
26
27
29
30

2
3
5
6
7
9
10
11
12
13
15
16
17
18
19
21
22
24
25
26
27
29
30

2
3
5
6
7
9
10
11
12
13
15
16
17
18
19
21
22
24
25
26
27
29
30

Q14. Are you aware of any activity / promotion/ event conducted by any Beer brand in your campus recently?
The activity involved lot of games and the winners in these games had the chance to bowl to some of the IPL
players who came here for the activity.
Yes, I am aware of this event
No, I am not aware of this event

1
2

CONTINUE
SKIP TO Q23

SINGLE CODING ONLY.

Q15. Could you please tell me which beer brand was associated with this Promotional activity?
Budweiser
Budweiser/lite/mild/premium
Budweiser Magnum/Strong
Carlsberg
Carlsberg/lite/mild/premium
Carlsberg Elephant Strong
Corona
Fosters
Fosters/lite/mild/premium
Fosters Strong
Godfather
Haywards 5000
Heineken
Kingfisher
Kingfisher Blue
Kingfisher Premium /Mild
Kingfisher Strong
Kingfisher Ultra
Knock Out
London Pilsner
London Pilsner Mild
London Pilsner Strong
Miller
Miller Highlife
Miller Ace
Peroni
Royal Challenge
Tuborg
Tuborg/lite/mild/premium
Tuborg Strong

SINGLE CODING ONLY

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2
3
4
5
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7
8
9
10
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12
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JN: 105108813

PRJ: BOWL-OUT ACTIVATION EVALUATION

QUESTIONNAIRE

Q16. Please look at this screen and tell me which of these statements best suits you in relation to this promotional
activity?
I was aware of this activity but did not visit the event while the activity was happening

I did visit the event but only for few minutes while it was happening
I was there throughout the event

2
3

I participated in some of the games but not selected for the main event where I could bowl to the players
I participated in some of the games and got selected for the main event where I bowled to few of the
players
SINGLE CODING ONLY

4
5

Q17. Did you notice any advertisement for this promotional activity before the actual event happened?
Yes
No
SINGLE CODING ONLY

1
2

CONTINUE
SKIP TO 19

Q18. What advertisements did you notice about this promotional activity before the actual event happened?
Billboards / Standees
Tent cards on the table in our cafeteria
An artificial cricket pitch in out cafeteria/parking lot
Others (Please specify__________________________________________________________)

1
2
3
X

Q19. Did you talk about this event with your friends/colleagues?
Yes
No

1
2

CONTINUE
SKIP TO 21

SINGLE CODING ONLY

Q20. Overall were the comments positive or negative towards this promotional activity?
Mostly positive
Mostly negative
A bit of both
Neither positive, nor negative

1
2
3
4

SINGLE CODING ONLY

Q21. Overall, considering all aspects how was this event as a whole? Please rate this on a five point scale as
explained below. You can choose any point from 1 to 5 to make your rating.
1 Not at all appealing
1 Not at all unique
1 Not at all enjoyable
1 Not at all involving
1 Not at all exciting
SINGLE CODING FOR EACH METRIC

2
2
2
2
2

3
3
3
3
3

4
4
4
4
4

5
5
5
5
5

Very appealing
Very unique
Highly enjoyable
Highly involving
Very exciting

Q22. Just to reiterate, this event was sponsored by Kingfisher. Knowing this, would you say that the event..
(READ OUT OPTIONS ONE BY ONE)
Makes me much more likely to consider choosing/ drinking Kingfisher in near future
Makes me a little more likely to consider choosing/ drinking Kingfisher in near
future
Makes no difference
SINGLE CODING ONLY

1
2
3

JN: 105108813

PRJ: BOWL-OUT ACTIVATION EVALUATION

QUESTIONNAIRE

Budweiser

Carlsberg

Corona

Fosters

Heineken

Kingfisher

Tuborg

Miller High Life

NONE

DK/CS

Q23. I have here a number of statements which people use to describe different brands of beer. As I read out
statements one by one, please tell me which brands you associate with each of these statements. You may
mention as many brands as you like.
Which of these brands do you think................? PROMPT: Which others?

01

01

01

01

01

01

01

01

01

01

Is a Glamourous brand

02

02

02

02

02

02

02

02

02

02

Is a Stylish brand

03

03

03

03

03

03

03

03

03

03

Is a Fun brand

04

04

04

04

04

04

04

04

04

04

Great brand for me

05

05

05

05

05

05

05

05

05

05

For young people

06

06

06

06

06

06

06

06

06

06

Comes out with exiting events

07

07

07

07

07

07

07

07

07

07

Great brand for me

08

08

08

08

08

08

08

08

08

08

Is a Cool Brand

Rotate order of appearance of the statements

Only the brands respondent is aware of should appear.
Respondents can associate one or more than one brand for each statement.
Also the option of NONE, DK/CS should appear along with the brands as shown in grid below.

THANK THE RESPONDENT AND CLOSE THE INTERVIEW