Jennifer Muscat

jenny.muscat91@gmail.com
www.jennifermuscat.com
linkedin.com/in/jennifermuscat
(734) 787-1669

Professional Experience
NEW HOPE CENTER FOR GRIEF SUPPORT
Public Relations Volunteer
Enhanced the centers media relations efforts by creating a media list and writing press releases on
workshops and events offered.
Developed a marketing strategy for first summer community outreach event.
Established a social media strategy for the centers Facebook page and increased the likes by
approximately 25%.
MARX LAYNE & COMPANY
Public Relations Intern
Wrote and pitched press releases and fact sheets to local and national media outlets for seven clients.
Created a nationwide media list for Spring Arbor University resulting in coverage on the hire of a new
university president.
Managed four social media accounts for Toast Restaurant Group while developing content and
implementing strategies to gain brand awareness and followers.
MARY ELLEN BRANDELL VOLUNTEER CENTER
Public Relations Intern
Produced and designed the centers monthly newsletter sent to 10,000+ student and faculty subscribers
detailing volunteer opportunities across campus.
Organized the Volunteers are Central award process and conducted video interviews with recipients on
their outstanding volunteer experiences to increase awareness of volunteer programs.

Northville, Mich.
Jan. 2014-present

Farmington Hills, Mich.

May 2013-Aug. 2013

Mt. Pleasant, Mich.

Jan. 2013-May 2013

Rochester, Mich.
PAINT CREEK CENTER FOR THE ARTS
Marketing Intern
May-Aug. 2012
Wrote a series of nine press releases for the Regional Art & Culture Awards event resulting in local media
coverage.
Designed communication tools sent to 300+ participating artists in the annual Art & Apples festival including a
newsletter, postcard and emails to serve as reminders and ensure ease of operation at the event.
Mt. Pleasant, Mich.
PUBLIC RELATIONS STUDENT SOCIETY OF AMERICA
Aug. 2012-May 2013
Executive Board Director of Public Relations
Led the nine-member publications committee and oversaw the design and editing process of the chapters
newsletter, Central PRemiere, distributed to the chapters 80+ members.
Managed the chapters Facebook and Twitter pages increasing the number of Twitter followers by 25 percent
and Facebook likes by approximately 15 percent.
Increased the visibility and functionality of the chapters website through redesigning the interface, simplifying
the navigation and implementing a blog.
Member
Aug. 2010-May 2013
Planned and organized events such as fundraisers, guest speakers, agency tours and the yearly conference.

Education
CENTRAL MICHIGAN UNIVERSITY
Bachelor of Applied Arts - Cum Laude
Major: Integrative Public Relations, Minor: Communications

Mt. Pleasant, Mich.

Aug. 2013

REGENTS UNIVERSITY LONDON

International Public Relations Study Abroad Seminar

London, England
June 2012