COMME RCI AL P RES E NTATION

www.airmedia.us
ABOUT US
AIR MEDIA SOLUTIONS (AMS) is a company that specializes in
the creation, implementation, administration and marketing
for media and advertising, on board the leading airlines of the
world.

Headquartered in South Florida, AMS has offices in Mexico, El

Salvador, Costa Rica, Panama, Colombia, and Peru. This fac-
tor, combined with its visionary team of collaborators, allows
AMS to offer an integral solution for on board media, which
fulfills necessities for airlines and advertisers.

CHARACTERISTICS AND ADVANTAGES

Reach Upscale, Frequent Travelers, often very hard to reach
• Reach travelers in an uncluttered media environment
• Combine media message in multiple platforms: Broadcast
& Media
• Captive Audience with great purchasing power and
consumers of a wide range of high end premium products
• An entertaining service for passengers.
• Innovating advertising vehicle for announcers.

OUR TARGET
Our audience, clearly segmented, stands out to be highly
receptive and very profitable. It is represented by 60% men 100 100

and 40% women.

80%
80 80
• 75% of our passengers stand between 25 years old and 55 ABC+
years old. 60%
60 60
• 79% are businessmen and women, with executive positions
and leadership thinking. They belong to an 80% of the ABC+ 40%
40 40
socio-economic level, holding high rates of purchasing power
MEN

WOMEN

and consuming a vastly variety of premium products.

20 20
• With our Media the advertising impact occurs in a moment
of highly attentiveness and receptiveness.
0 0
GENDER SOCIOECONOMIC STRATA

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OUR PORTFOLIO

USA & CANADA

AIRCANADA:..................................................................................Magazine
SPIRIT AIRLINES:..........................................................................Magazine
CONTINENTAL AIRLINES:.............................................................Magazine
AMERICAN AIRLINES:...................................................................Magazine

MÉXICO
MEXICANA DE AVIACIÓN: ............................................................Video, Audio,Magazine, Lunch Box, Paper Tray Covers, Slippers,
Napkins, Headphone Bags, Mexicana’s Telephone System,
Samples on board, Samples on VIP rooms, Business lass Personal
Entertainment Devices, Ticket Holders.
CLICK: ..........................................................................................Napkins, Sampling onboard.

CENTRAL AMERICA
TACA:.............................................................................................Video, Audio, Magazine, Napkins, Plastic Cups, Ticket Holders,
Luggage Tags
CARIBBEAN
AIRJAMAICA: ................................................................................Magazine
AMERICAN EAGLE:.......................................................................Magazine

COLOMBIA
AVIANCA:.......................................................................................Video, Audio,Magazine

ECUADOR
TAME:............................................................................................Magazine

PERÚ
TACA PERÚ:...................................................................................Video, Audio, Magazine, Napkins, Plastic Cups, Ticket Holders,
Luggage Tags

ARGENTINA
AEROLINEAS ARGENTINAS:.........................................................Magazine

URUGUAY
PLUNA:..........................................................................................Magazine

BRASIL
TAM:..............................................................................................Video,Magazne, Tray Tables, Headrest, Food Trolley, Audio

EUROPE
IBERA:...........................................................................................Magazine
LUFTHANSA:.................................................................................Magazine
ALITALIA:.......................................................................................Magazine

www.airmedia.us
ONBOARD TELEVISION
The on board video is an effective method for advertisers,
that allows them to position products in several airlines.

It makes an impact on executive men and women which are

leaders of opinion, with high purchasing power, and who
consume a vast variety of products.

Through the on board video television channels brands are

positioned as co-sponsorships of programming, commer-
cials, sponsorships of special products, within many others.

SCREENING TYPES
OVERHEAD SCREENING
Open system screening, which allows the audience to watch
programming in monitors distributed along the flight cabin.

AVOD SCREENING
AUDIO AND VIDEO ON DEMAND
The audio and video system on demand is transmitted
through specialized monitors in each of the cabin seats,
allowing passengers to choose programming. This creates
direct impact via a one on one communication.

www.airmedia.us
 AIRLINES

MEXICANA TV TACA ENTRETENIMIENTO AVIANCA ENTRETENIMIENTO

Country: México Countries: Costa Rica, Guatemala, El Salvador, Country: Colombia
Honduras, Nicaragua and Perú

Coverage: International and Domestic Flights Coverage: International and Domestic Flights Coverage: International and Domestic Flights

Audience: 607,500 Passengers a Month Audience: 780,000 Passengers a Month Audience: 500,000 Passengers a Month

Entertainment System: Overhead System and Entertainment System: Over Head System and Entertainment System: Over Head System and
Business Class Personal Entertainment Devices AVOD (Audio and Video On Demand) AVOD (Audio and Video On Demand)

Projection: Executive and Tourist Class Projection: Executive and Tourist Class Projection: Executive and Tourist Class

Frequency: Monthly Frequency: Monthly Frequency: Monthly

Language: English and Spanish Language: English and Spanish Language: English, Spanish and Portuguese

Programming: Movies, series, tourisms Programming: Movies, series, tourisms pro-

Programming: Movies, series, tourisms pro-
programs, documentaries, music programs grams, documentaries, musical and kids pro-
grams, documentaries and sports
among others grams, among others

Products: commercials, commercial mention, Products: commercials, commercial mentions, Products: commercials, co-sponsorships, images
co-sponsorships, sponsorship of boarding video, co-sponsorships and sponsorship of boarding of products, sponsorship of games and kids
sponsorship of security video, sponsorship of video. programming.
arrival video, co-sponsorship of Mexicana Te
Lleva, sponsorship on business class personal
entertainment devices.

MEXICANA

TACA

AVIANCA

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 MEXICANA TV

THE TV CHANNEL
Mexicana TV is an innovative entertainment service for the passengers,
and an excellent publicity system for the advertisers. With Mexicana TV
your product will reach out to more than 607,500 people, which equals
to a yearly impact of 7,290,000 passengers.

SCREENING
MEXICANA The contents of MEXICANA TV are screened in the executive and tourist
classes, via crystal liquid monitors strategically located for all pas-
sengers to comfortably enjoy programming. MEXICANA TV is broadcast
every month of the year in more than 4,500 domestic and international
flights.

FLEET
Currently Mexicana de Aviación fleet is composed of 64 airplanes
(Boeing 767, Airbus 320, 319, 318). Nowadays 70% of the fleet has
audiovisual entertainment.

100 100
INTERNATIONAL

100
DOMESTIC
FLIGHTS

80 80 80
FLIGHTS

MEN

WOMEN

60 60 60
36 - 4 5
26 - 3 5

46 - 5 5

40 40 40
OVER 65
21 - 2 5
0 - 20

20 20 20

0 0 0
60% 40% 8% 6% 26% 28% 22% 10%

FLIGHTS GENDER AGE

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ADVERTISING OPPORTUNITIES
MEXICANA TV

PRODUCT MONTHLY MONTHLY

IMPACTS REACH

TV Spots 6,000 607,500

TV commercial mentions 6,000 607,500

TV channel sponsorship (2 X 5”) 4,500 1,215,000

Boarding Video sponsorship (4 X 5” + 30”) *OA 4,500

Safety Video Sponsorship *OA 4,500 607,500

Sponsorship in a special video in flights arriving to Mexico City*OA

Mexicana te lleva sponsorship

TV spot Business Class Personal Entertainment Devices 3,700 47,250

*Open Audio

OTHER ADVERTISING OPPORTUNITIES

• Sponsorship in: Audio, Boarding Passes, Ticket Holders, Napkins, Lunch box, Headphones bags,
Food Try Covers, Samples on VIP rooms.

www.airmedia.us
 TACA ENTERTAINMENT

COUNTRIES
Costa Rica, Guatemala, El Salvador, Honduras, Nicaragua and Perú.

THE TV CHANNEL
Entertainment on board TACA’s flights represents a modern and in-
novative service for passengers and an excellent advertising medium
for announcers. With monthly entertainment on board, brands will
reach more than 780,000 people, creating an impact on 9,360,000
TACA
passengers a year.

SCREENING
The contents are screened in the executive and tourist classes, strategi-
cally located every three rows (overhead system) for all passengers to
comfortably enjoy programming. Our channel is broadcast every month of
the year in more than 6,500 domestic and international flights.

FLEET
Currently TACA’s fleet is composed of 40 airplanes (Airbus A319,
A320, A321 and Embraer 190). Every one of them has audiovisual
COVERAGE entertainment. TACA covers routes in North, Central, South America
NORTH AND CENTRAL AMERICA and the Caribbean. Operates in 38 cities in 22 countries and has
Over 550.000 passengers per month connections in Lima, San Jose de Costa Rica y El Salvador.s
Over 4.500 flights per month

SOUTH AMERICA
Over 230.000 Passengers per month
Over 1.500 flights per month
EXECUTIVES

100 100 100 100

ABC+
80 80 80 80
MEN

25 - 4 5
OCCUPATIONS

WOMEN

60 60 60 60
46 - 6 5
OTHER

40 40 40 40
10 - 2 4

OVER 66

20 20 20
1 - 18

20

0 0 0 0
80% 20% 77% 23% 60% 40% 3% 16% 50% 24% 7%

SOCIOECONOMIC OCCUPATION GENDER AGE

STRATA

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ADVERTISING OPPORTUNITIES
TACA ENTERTEINMENT

TV PRODUCTS
• Spots
• Commercial Mentions
• Program sponsorship
• Bumpers at the beginning of content
• Boarding Video Sponsorship

TACA AVOD
AUDIO AND VIDEO ON DEMAND
Starting on 2009 TACA will acquire airplanes that will have an entertainment system on board with video on
demand via individual monitors located on each cabin. Advertisers will also be able to take advantage of this
system.

AVOD Content*:
• 10 Movies with 4 New Releases •11 Series
• 2 Stand Up Comedies •4 Documentaries
• 3 Sports Programs •Funny Videos
• 25 Music Videos

*Content subject to change

OTHER ADVERTISING OPPORTUNITIES

Audio Channels, Entertainment Guides, Executive and Economic Class Ticket Holders, Boarding
Passes, Kids Activity book, Activities in VIP Rooms and Boarding Gates, Plastic Cups on board, Nap-
kins and Luggage Tags.

www.airmedia.us
 AVIANCA ENTERTAINMENT

THE TV CHANNEL
Entertainment on board AVIANCA’s flights represents a modern
and innovative service for passengers, and an excellent adver-
tising medium for advertisers, which could be positioned in all
domestic and international routes operated by Airbus A319,
A320, A330, and Boeing 757 and 767.

AVIANCA AVOD SCREENING

(AUDIO AND VIDEO ON DEMAND)
This system allows passengers via its own monitor to select the
content wanted to enjoy within a vast variety of movies, series,
documentaries, sports programming, children programming and
video games.
This system is available in economic, executive and tourist
class, on board Airbus A319, A320, and A330.
100

80
OVERHEAD SCREENENG
MEN

Open screening system that allows watching programming in

WOMEN

60
monitors distributed in executive and economic cabins in air-
planes Boeing 757 and 767.
40

20
DOMESTIC FLIGHTS TRAFFIC:
January – June 2009: Over 130.000 passengers
0
60% 40% July – December 2009: Over 250.000 passengers

GENDER
INTERNATIONAL FLIGHTS TRAFFIC:
January – December 2009: Over 250.000 passengers
100

80

60
36 - 4 5
26 - 3 5

46 - 5 5

40
OVER 66
21 - 2 5
0 - 20

20

0
8% 6% 26% 28% 22% 10%

AGE

www.airmedia.us
ADVERTISING OPPORTUNITIES
AVIANCA ENTERTAINMENT

TV PRODUCTS
• TV Spots
• Animations and sponsorships up to 6 seconds with logo exposure.
• Games sponsorship

www.airmedia.us
OTHER OPPORTUNITIES
Ticket Holders: Publicidad en la
contraportada de los porta bole-
tos entregados en Aeropuertos y
agencias de viajes.
Paper Tray Covers: Advertising
on one side of the tray covers
placed on the food tray. Service
provided for economic and
tourism class, on domestic and
international flights.
Lunch Boxes: Cardboard box
which contains cold food
provided in short flights. Interior
images on the cover of the box,
one ink. Contract time, three
months. Handed to passengers
in flights of duration within 1:40
and 2:29 hours. Total monthly
hits 150,000.
Napkins: Paper napkins with
airline logo on one side, one
ink. Contract three months.
Handed to every passenger
along with beverages in domes-
tic and international flights.
Total hits 800,000.
Sampling Lunch Boxes:
Advertising cards placed inside
lunch boxes
Headphones Bags: Plastic natural
headphone bags with Mexicana’s
airline logo on one side, and the
advertising logo on the other side.
Minimum contract 3 months. It
is handed to every passenger on
flights over 1: 15hrs. Operated
with equipment that has entertain-
ment systems with departures
from Mexico City and Guadalajara.
Monthly Impact: 200,000.
www.airmedia.us
CONT. MEXICANA

Samples on VIP rooms: Indivual Samples on onboard- Slippers:
sampling handed to passengers Fabric Slippers with the logo
who enter VIP rooms: Mex Nal, of Mexicana de Aviacion for
Mex Intnal, GDJ, UN, MTY. the executive class. Space for
advertiser’s logo is provided.
Samples handed by advertiser.
Minimum Contract, 3 months.
Mexicana’s Telephone system/
answering service: A message
for the advertiser on the “hold”
theme of Mexicana de Aviacion’s
telephone system, 20 second
spot. Monthly agreement.
400,000 hits, national and
international.

Napkins: Paper napkins with Sampling on board

logo on one side and advertiser’s
logo on the other one. 1 ink.
Minimum Contract, 3 months.
Handed to passengers along
with plastic cups for bever-
ages. National and International
flights. 800,000 hits.

www.airmedia.us
OTHER OPPORTUNITIES
COSTA RICA, GUATEMALA, EL SALVADOR, HONDURAS,NICARAGUA AND PERÚ
Ticket Holders: Advertising
exposure on the back cover of
ticket holders for TACA airlines
economic and executive class.
Different arts can be used for
executive and economic.
It covers Central - North America,
and South American routes,
independently.
Plastic Cups: Exposure with logo
in TACA’s transparent plastic
cups.
Boarding Passes: Advertising
exposure on the back cover of
boarding passes for TACA airlines
economic and executive class.
Entertainment Guides: A TACA
exclusive, the entertainment
guide has an objective to inform
passengers about programming
on each flight, and everything re-
lated to entertainment, advertis-
ing can be placed on the inside
back cover and back cover.
Napkins: Exposure on the 25%
lower side of the napkin, 2 sides,
2 inks. Napkins are handed to all
passengers along with beverage.
Luggage Tags: Advertising on one
side of the luggage tag. This is
handed to each passenger upon
luggage ticketing.
www.airmedia.us
ON BOARD MAGAZINES

MAGAZINE: ENROUTE MAGAZINE: SKYLIGHTS

COUNTRY: Canada COUNTRY: USA

AUDIENCE: 1,052,000 AUDIENCE: 684,000

FRECUENCY: Monthly FRECUENCY: Bi-Monthly

LANGUAGE: English and French LANGUAGE:English

CIRCULATION: 160,019 Copies CIRCULATION:

DISTRIBUTION: International and Domestic Flights DISTRIBUTION: International and Domestic Flights

GENDER: GENDER:
MEN 57% MEN 42%
WOMEN 43% WOMEN 58%

AGE: AGE:
18 - 29 5% 25 - 54 50%
30 - 39 23%
40 - 49 32%
50 - 64 34%
65 + 6%

www.airmedia.us
ON BOARD MAGAZINES

MAGAZINE: CONTINENTAL MAGAZINE: NEXOS

COUNTRY: USA COUNTRY: USA

AUDIENCE: 5,083,333 AUDIENCE: 1,500,000 (LATAM)

FRECUENCY: Monthly FRECUENCY: Bi-Monthly

LANGUAGE: English LANGUAGE: Spanish & Portuguese

CIRCULATION: 160,019 Copies CIRCULATION: 240,000 Copies

DISTRIBUTION: International and Domestic Flights DISTRIBUTION: International and Domestic Flights

GENDER: GENDER:
MEN 63% MEN 60%
WOMEN 37% WOMEN 40%

AGE: AGE:
18 - 39 23% 18 - 25 25%
40 - 54 41% 26 - 40 63%
50 - 65 + 36% 41 + 12%

www.airmedia.us
ON BOARD MAGAZINES

MAGAZINE: VUELO MAGAZINE: DIEZ

COUNTRY: México COUNTRY: México

AUDIENCE: 869,000 AUDIENCE: 300,000

FRECUENCY: Monthly FRECUENCY: Monthly

LANGUAGE: Spanish and English LANGUAGE: Spanish and English

CIRCULATION: 110,000 Copies CIRCULATION: 30,000 Copies

DISTRIBUTION: International and Domestic Flights DISTRIBUTION: Mexicana First Class, Club 10, VIP

GENDER:
GENDER:
MEN 65%
MEN 66%
WOMEN 35%
WOMEN 34%

AGE:
AGE:
25 - 70 95%
18 - 25 10%
26 - 50 70%
51 + 20%

www.airmedia.us
 ON BOARD MAGAZINES

MAGAZINE: ESCALA MAGAZINE: ALTURA MAGAZINE: PLATINO

COUNTRY: México COUNTRY: México COUNTRY: México

AUDIENCE: 990,000 AUDIENCE: 20,000 AUDIENCE: 52,000

FRECUENCY: Monthly FRECUENCY: Bi-Monthly FRECUENCY: Monthly

LANGUAGE: Spanish and English LANGUAGE: Spanish and English LANGUAGE: Spanish and English

CIRCULATION: 110,000 Copies CIRCULATION: 20,000 Copies CIRCULATION: 13,000 Copies

DISTRIBUTION: International and Domestic DISTRIBUTION: First Class Aeroméxico DISTRIBUTION: Club Premier Platino Members
Flighst

GENDER: GENDER: GENDER:

MEN 82% MEN 79% MEN 75%
WOMEN 18% WOMEN 21% WOMEN 25%

AGE: AGE: AGE:

25 - 34 28% 25 - 34 22% 10 - 24 10%
35 - 44 34% 35 - 44 46% 25 - 34 23%
45 - 64 36% 45 - 64 32% 35 - 44 29%
65 + 2% 45 - 64 34%
65 + 4%

www.airmedia.us
ON BOARD MAGAZINES

MAGAZINE: GUIA DE ENTRETENIMIENTO MAGAZINE: EXPLORE

COUNTRY: Central America and Perú COUNTRY: Central America and Perú

AUDIENCE: 780,000 AUDIENCE: 780,000

FRECUENCY: Monthly FRECUENCY: Monthly

LANGUAGE: Spanish and English LANGUAGE: Spanish and English

CIRCULATION: CIRCULATION: 60,000 Copies

DISTRIBUTION: International and Domestic Flights DISTRIBUTION: International and Domestic Flights

GENDER: GENDER:
MEN 60% MEN 60%
WOMEN 40% WOMEN 40%

AGE: AGE:
1 - 18 3% 1 - 18 3%
19 - 24 16% 19 - 24 16%
25 - 45 50% 25 - 45 50%
46 - 65 24% 46 - 65 24%
66 + 7% 66 + 7%

www.airmedia.us
 ON BOARD MAGAZINES

MAGAZINE: COPA MAGAZINE: LATITUDES MAGAZINE: SKYWRITTINGS

COUNTRY: Panamá COUNTRY: Caribe COUNTRY: Caribe

AUDIENCE: 325,000 AUDIENCE: 1,067,000 AUDIENCE: 284,000

FRECUENCY: Monthly FRECUENCY: Bi-Monthly FRECUENCY: Bi-Monthly

LANGUAGE: Spanish and English LANGUAGE: Spanish and English LANGUAGE: English

CIRCULATION: CIRCULATION: 90,000 Copies CIRCULATION: Copies

DISTRIBUTION: Domestic & International Flights DISTRIBUTION: Domestic & International Flights DISTRIBUTION: Domestic & International Flights
Latinamerican President Clubs Admiral Clubs AirJamaica Express

GENDER: GENDER:
GENDER:
MEN 53% MEN 60%
MEN 60%
WOMEN 47% WOMEN 40%
WOMEN 40%

AGE: AGE:
AGE:
18 - 29 15% 10 - 24 16%
1 - 24 6%
30 - 49 46% 25 - 45 60%
24 - 54 74%
50 - 59 22% 46 + 24%
55 + 20%
60 + 16%

www.airmedia.us
ON BOARD MAGAZINES

MAGAZINE: AVIANCA EN REVISTA MAGAZINE: ABORDO

COUNTRY: Colombia COUNTRY: Ecuador

AUDIENCE: 811,062 AUDIENCE: 120,000

FRECUENCY: Monthly FRECUENCY: Monthly

LANGUAGE: Spanish and English LANGUAGE: Spanish and English

CIRCULATION: 120,500 Copies CIRCULATION: 6,000 Copies

DISTRIBUTION: International and Domestic Flights DISTRIBUTION: International and Domestic Flights

GENDER:
GENDER: MEN 56%
MEN 60% WOMEN 44%
WOMEN 40%
AGE:
AGE: 25 - 55 76%
20 - 25 6%
26 - 35 28%
36 - 45 30%
46 - 55 24%
55 + 12%

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 ON BOARD MAGAZINES

MAGAZINE: AEROLINEAS ARGENTINAS MAGAZINE: PLUNA MAGAZINE: TAM

COUNTRY: Argentina COUNTRY: Uruguay COUNTRY: Brasil

AUDIENCE: 600,000 AUDIENCE: 210,000 AUDIENCE: 2,168,717

FRECUENCY: Monthly FRECUENCY: Bi-Monthly FRECUENCY: Monthly

LANGUAGE: Spanish and English LANGUAGE: Spanish, English and Portuguese LANGUAGE: English and Portuguese

CIRCULATION: 100,000 Copies CIRCULATION: 30,000 Copies CIRCULATION: 150,000 Copies

DISTRIBUTION: International & Domestic Flights DISTRIBUTION: International & Domestic Flights DISTRIBUTION: International & Domestic Flights

GENDER: GENDER: GENDER:

MEN 59% MEN 69% MEN 60%
WOMEN 41% WOMEN 31% WOMEN 40%

AGE: AGE: AGE:

1 - 30 19% 1 - 30 31% 20 - 30 31%
30 - 45 63% 31 - 40 30% 31 - 40 30%
56 + 18% 41 - 50 19% 41 - 50 19%

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 ON BOARD MAGAZINES

MAGAZINE: RONDA MAGAZINE: ULISSE MAGAZINE: LUFTHANSA

COUNTRY: Spain COUNTRY: Italy COUNTRY: Gernmany

AUDIENCE: 1,300.000 AUDIENCE: 570,000 AUDIENCE: 1,347,000

FRECUENCY: Monthly FRECUENCY: Monthly FRECUENCY: Monthly

LANGUAGE: Spanish and English LANGUAGE: Italian and English LANGUAGE: German and English

CIRCULATION: 660,000 Copies CIRCULATION: 250,000 Copies CIRCULATION: 604,990 Copies

DISTRIBUTION: International & Domestic Flights DISTRIBUTION: International & Domestic Flights DISTRIBUTION: International & Domestic Flights

GENDER: GENDER: GENDER:

MEN 60% MEN 60% MEN 78%

WOMEN 40% WOMEN 40% WOMEN 22%

AGE: AGE: AGE:

35 - 55 75% 25 - 45 60% 25 - 34 10%

46 - 65 24% 35 - 44 29%

66 + 16% 45 - 54 34%
55 + 25%

www.airmedia.us