Escolar Documentos
Profissional Documentos
Cultura Documentos
The title of our group assignment is the Observation on Human Behaviour in LFS
Cinema Summer Mall. The name of the location where we conduct our observation is The
Summer Shopping Mall which is located at Kota Samarahan. The purpose on why we choose
LFS Cinema Summer Mall as the setting of our observation is because firstly, the factor of
geography. The LFS Cinema Summer Mall is the nearest cinema from Universiti Malaysia
Sarawak (UNIMAS) compare to the other cinemas which make it easy for us to conduct our
research.
Furthermore, LFS Cinema Summer Mall is one of the cinemas in Kuching that is
visited by the public. There are many people who go to the cinema to watch movies
especially during the weekends and holidays. Most of the people who go there are young
teenagers, adults, parents and also their children. In addition, we want to conduct this
research to study on the behaviour of the people before, during and after they watch movies
in the cinema. Therefore, LFS Cinema Summer Mall is a perfect place for us to conduct our
research on the behaviour of the people.
Introduction
some of the people especially the teenagers and adults preferred to have a massage on the
massage chair. Then, few teenagers sat on the floor as there was not enough place for them to
sit on the sofa.
As for the workers at the ticket counter of LFS Cinema Summer Mall, they were busy
serving the customers who want to buy the movie tickets. Same goes to the workers at the
food and drink counter whereby they had to prepare the foods and beverages according to the
order of the customers. Furthermore, the cleaner would sweep and mop the floor as the floor
is dirty because there was spilled food or drink on it. Moreover, there were securities who
talked through the walkie talkie and at the same time, they were the people who checked the
movie tickets before the public could enter the cinema hall.
During the movie:
Generally, there were many people in the cinema hall but then it was not a full house. We
had chosen to sit separately at different places so that we could observe different people at the
different perspectives. As the movie started, there were few people who came late which
disrupted the concentration of the people towards the movie. We also saw that there were
people who ate the popcorn for non-stop while they were watching the movie.
Some of them talked loud with their friends or partners even when the movie is still
showing. The audiences showed different kind of emotions when they were watching the
movie. Some may shed tears during the sad scene and laugh out loud during the funny
moment in the movie. Moreover, there were one or two people who put their legs on the front
row of the seat but the workers came to the people and told them not to do so. Not to forget,
there were few people who answer their phone calls and even messaging in the middle of the
movie. Last but not less, some people even fell asleep during the movie.
After the movie:
Right after the movie ended, everyone left the cinema hall. There was rubbish all around
the seats and there were two cleaners came into the cinema hall to clean up the rubbish that
had been littered by the people. On their way out, the people kept on talking about the movie
that they just watched. They even commented on the movie and rated it.
Groups conclusion
From this research, we get to observe the behaviour of the people and try to
understand the reason behind their actions according to the theory that we had learnt from the
Introduction of Social Science. We also can see that people could adapt to the surrounding
environment by following the rules and norms of the setting. As an example, in the different
setting, people behave and act in a way that they should be. The factors which influence the
behaviour of the people based on our research analysis are culture, sociology, psychology and
social psychology. Hence, by conducting this research, we can enhance our knowledge about
this subject through observing the behaviour of the people.
Reference
Kottak, C. P. (2011). Anthropology: Appreciating human diversity (14th ed.). New York:
McGraw-Hill.
Marwan, N. H. (2015). Lecture 4: History of various social sciences. Kota Samarahan,
Sarawak: Universiti Malaysia Sarawak.
Marwan, N. H. (2015). Lecture 5: Understanding and explaining social reality. Kota
Samarahan, Sarawak: Universiti Malaysia Sarawak.