Escolar Documentos
Profissional Documentos
Cultura Documentos
I'm repeating, but its important to note, a producer who has the
responsibility of managing the overall project, responsibility for the
technical end and the added duties of a junior account person will
have limited time to think strategically and to potentially grow the
business as well as manage all of the client / agency experience.
In the job listings below, I've identified some top line responsibilities.
Each of the line items may be included in a potential project
manager roles within an agency. Roles, however, can be mixed and
matched or even made into some sort of unique hybrid particular to
your shop. When you are planning out responsibilities, list out all of
the tasks for each key position, balance them out, identify one role
to be the ultimate project lead and clearly identify how you are
going to address potential short falls or funcational manager cross
overs. Above all, when under taking a transition to a project
management or producer model, make sure to support your new
team leaders. Empower your team leaders. Ensure that you are
supportive and your entire management team is supportive of your
new model. Lastly, assign one person in your shop to whom the
project managers ultimately report to.
Project management players in the agency may include the
following:
Account manager
Chain (Assistant AE, Account Executive, Account Supervisor, Account
Director, Head of account services)
Basics
Hybrid
Non-client facing: Owns project from creative through
production and delivery but does not have account
management responsibilities. (Typical Interactive, budget >
schedules > creative > wireframes > design > development /
CMS > delivery)
Client facing level 1: Engagement (typically from presenting
estimates and SOWs, project planning, correspondence,
scheduling, meeting assignment)
Client facing level 2: Account management with basic or
advanced functions and responsibilities of the account
manager.
The full deal: Faces client and has full engagement and
ownership of project: Owns and directs all project tasks,
activities and risk centers. (project scheduling, project
planning, resource and task assignments, time and resource
tracking)
Specific
Art Buyer / Photo production
Specialty
Production Manager
Chain (production coordinator, production manager, senior
production manager, production director)
Basics
Manage production portion of a project life-cycle and
production teams as it relates to specific production experience
(print, interactive, or broadcast).
Estimating and project management of outside production
related resources.
Estimating and project management of internal production
resources
Production timelines, production schedules.
Production advocate.
Manage production budgets.
Technical and creative partner.
Manages production process and tasks.
Manages production tasks, activities, risk, quality control and
production team member.
Manages project procurement.
Interactive example: Ownership after hand-off of creative
development. production budget > schedules > wireframes >
ui > development / CMS > delivery)
Print example: Ownership after hand-off of creative
development. production budget > schedules > art or photo