UK COLLEGE OF BUSINESS AND COMPUTING

Module Booklet
Course: EDEXCEL BTEC (HND) BUSINESS
Group: Ed excel Level
Module: Unit 3 Organisation and Behaviour
Module type: Core
Module Code: H/601/0551
Module Credit: 15
Teaching Period: (15+6 weeks)
Level: 4 (QCF)
Contact Hours: (15*3+6*3 =63)
Lecturers: 15 weeks
Revision Clinic: 3 week
Feedback and assignment guidance: 3 weeks
Module Leader:
Lecturer: Dalton Vincent
Start date: March 2015
Day: Thursday
Time:

10.00 to 13.00

Location: Cricklewood campus

Term: Spring

CONTENTS

1. INTRODUCTION, AIMS AND OBJECTIVES

2. MODULE OUTLINE AND TEACHING METHODS

3. READING AND COURSE PREPRATION

4. LECTURE WITH DETAILED COURSE PROGRAMME AND OBJECTIVES

5. ASSESSMENT DETAILS

1. INTRODUCTION
This unit focuses on the behaviour of individuals and groups within organisations. It explores the links between the structure and culture of
organisations and how these interact and influence the behaviour of the workforce. The structure of a large multi-national company with
thousands of employees worldwide will be very different from a small local business with 20 employees. The way in which an organisation
structures and organises its workforce will impact on the culture that develops within the organisation. This system of shared values and beliefs
will determine and shape the accepted patterns of behaviour of an organisations workforce. The culture in
organisations that differ in size, for example, or are from different sectors of the economy can be very different.

The structure and culture of an organisation are key factors that contribute to motivating the workforce at all levels of the organisation. The
Japanese were instrumental in developing a culture of continuous improvement through teamwork in their manufacturing industry. This
culture has now been exported around the world and encapsulates the way in which structure and culture contribute to patterns of behaviour in
the workplace. This unit will develop learner understanding of the behaviour of people within organisations and of the significance that
organisational design has on shaping that behaviour.

Aim:
The aim of this unit is to give learners an understanding of individual and group behaviour in organisations and to examine current theories and
their application in managing behaviour in the workplace

Key Objectives:
Learning Outcomes and assessment criteria:
On successful completion of this unit a learner will:
1.1 Understand the relationship between organisational structure and culture
Types of organisation and associated structures: functional, product-based, geographically based, multi-functional and multi-divisional
structures, matrix, centralisation and decentralisation; organisational charts; spans of control; internal and external network structures; flexible
working
Organisational culture: classification of organisational culture power culture, role culture, task culture, person culture; cultural norms and
symbols; values and beliefs; development of organisational culture.
Diagnosing behavioural problems: concepts; principles; perspectives; methodology
Perception: definition; perceptual selection; perception and work behaviour; attitude; ability and aptitude; intelligence
Significance and nature of individual differences: self and self-image; personality and work
behaviour; conflict
Individual behaviour at work: personality, traits and types; its relevance in understanding self and others
2.2 Understand different approaches to management and leadership

Development of management thought: scientific management; classical administration; bureaucracy; human relations approach; systems
approach; contingency approach
Functions of management: planning; organising; commanding; coordinating; controlling
Managerial roles: interpersonal; informational; decisional
Nature of managerial authority: power; authority; responsibility; delegation; conflict
Frames of reference for leadership activities: opportunist; diplomat; technician; achiever; strategist; magician; pluralistic; transformational;
change

3.3 Understand ways of using motivational theories in organisations

Motivation theories: Maslows Hierarchy of Needs; Herzbergs Motivation Hygiene theory; McGregors Theory X and Y; Vroom and
Expectancy theories; Maccoby, McCrae and Costa personality dimensions
Motivation and performance: rewards and incentives; motivation and managers; monetary and non-monetary rewards
Leadership: leadership in organisations; managers and leaders; leadership traits; management style; contingency approach; leadership and
organisational culture
Leadership and successful change in organisations: pluralistic; transformational; communications; conflict

4.4 4 Understand mechanisms for developing effective teamwork in organisations

Teams and team building: groups and teams; informal and formal groups; purpose of teams; selecting team members; team roles; Belbins
theory; stages in team development; team building; team identity; team loyalty; commitment to shared beliefs; multi-disciplinary teams
Team dynamics: group norms; decision-making behaviour; dysfunctional teams; cohesiveness
Impact of technology on team functioning: technology; communication; change; networks and virtual teams; global and cross-cultural teams

Section 2: Learning Outcomes and assessment criteria

LO1 Understand the relationship between organisational structure and culture
1.1 Compare and contrast different organisational structures and culture
1.2 Explain how the relationship between an organisations structure and culture can impact on the performance of the business
1.3 Discuss the factors which influence individual behaviour at work

LO2 Understand different approaches to management and leadership

2.1 compare the effectiveness of different leadership styles in different organisations
2.2 explain how organisational theory underpins the practice of management
2.3 evaluate the different approaches to management used by different organisations
LO3 Understand ways of using motivational theories in organisations
3.1 discuss the impact that different leadership styles may have on motivation in organisations in periods of change
3.2 compare the application of different motivational theories within the workplace
3.3 evaluate the usefulness of a motivation theory for managers
LO4 Understand mechanisms for developing effective teamwork in organisations

4.1 explain the nature of groups and group behaviour within organisations
4.2 discuss factors that may promote or inhibit the development of effective teamwork in organisations
4.3 evaluate the impact of technology on team functioning within a given organisation
Section 3: Teaching and learning Methods
It is recommended that a range of strategies be used to deliver this unit. Discussion, debate, individual workplace comparisons and use of case
studies are all elements of this unit. Where groups of learners are from one organisation or sector, consideration of cultural issues can be based
upon the needs of the organisation or sector. Video footage, not necessarily relating to business or management, or acting could be used to
illustrate some aspects of a business. The use of investigative tools is recommended to encourage both self awareness and the practical
application of the insights gained.
Section 4: Assessment Methods -Summary
A key feature of the assessment strategy for this unit is the practical application of the theoretical content to an organisational situation at
strategic level. Learners who have the support of their organisations could develop individual assessment plans using opportunities identified
from their workplace. The assessment will consist of three elements, an individual report individual and a group presentation

Programme Specification
Accrediting Body: EDEXCEL
Course: BTEC HND IN BUSINESS
Unit: 3 Organisation and Behaviour
Wk Lecture Schedule

Introduction to the module

Compare and contrast the organisation structure and culture

of Asda to that of British Airways. (1.1)

Outcome of session

Introduction to the module,

mode of assessment,
awareness of the awarding
body, assessment criteria
and the mode of
assessment.
By the end of the lesson the
learners should be able to:
Explain the relationship
between the structure,
culture and performance in
an organisation

Activity/seminar
and formative
assessment
Background of the
expectations of the
awarding body.

Resources

Addressing learning
outcome 1.1

Power point slides and

articles

Module handbook.

The relationship between an organisations

structure and culture can impact on the performance of
the business(1.2)

The factors which influence individual behaviour

at work (1.3)

Compare the effectiveness of different leadership styles

in different organisations (2.1)

Explain how organisational theory underpins the

practice of management (2.2)

Evaluate the different approaches to management used

by different organisations (2.3)

Discuss the impact that different leadership styles may

have on motivation in organisations in periods of change
(3.1)

Compare the application of different motivational

theories within the workplace (3.2)

By the end of the lesson the

learners should be able to:
Explain the relationship
between the structure,
culture and performance in
an organisation
Analyse factors that
influence how individuals
behave at the workplace.
Explain the different
leadership styles in different
organisations and their
effectiveness.
Explain the organisation
theory and its importance to
the management practice.
Explain the different
approaches to management
and their effectiveness.
Analyse different leadership
styles and their effect on
motivation and change
management
Analyse and evaluate
different motivational

Addressing learning
outcome 1.2

Power point slides

Addressing learning
outcome 1.3.

Power point slides

Addressing learning
outcome 2.1.

Power point slides

Discussion and
addressing learning
outcome 2.2
Discussion and
addressing learning
outcome 2.3.
Discussion and
addressing learning
outcome 3.1.

Power point slides.

Addressing learning
outcome 3.2.

Case study and power

point slides.

Case study and power

point slides.
Case study and power
point slides.

10

Evaluate the usefulness of a motivation theory for

Managers (3.3)

11

Explain the nature of groups and group behaviour within

organisations (4.1)

12

Discuss factors that may promote or inhibit the

development of effective teamwork in organisations (4.2)

13

Evaluate the impact of technology on team functioning

within a given organisation (4.3)

14
15
16
17
18
19
20
21

Revision
Revision
Assignment support
Assignment support
Assignment support
Assessment and feedback
Assessment and feedback
Assessment and feedback

Recommended text and links:

theories within the

workplace.
Analyse different motivation
theories and their
usefulness to managers.
Describe and analyse
groups and group
behaviour within an
organisation
Analyse teamwork related
factors that affects their
effectiveness.
Analyse how technology
impacts on teams.

Discussion and
addressing learning
outcome 3.3.
Discussion and
addressing learning
outcome 4.1.

Case study and power

point slides.

Addressing learning
outcome 4.2.

Power point slides.

Discussion and
addressing outcome
4.3.

Power point slides.

Case study and power

point slides.

Mullins, Laurie (2007). Management and organisational behaviour. Financial times management, Harlow.
BPP Learning Media. (2013). HNC/HND Organisation and behaviour.
Bratton, Johan (2010). Work and organisational behaviour. Palgrave, Macmillan.
Butler, Michael and Ed Rose (2011). Introduction to organisational behaviour. Chartered Institute of Personnel and Development.
Journals and newspapers
Newspapers on management issues.
Journals on organisational behaviour

Websites
www.bized.ac.uk provides case studies appropriate for educational purposes.
www.cmi.co.uk
-The Chartered Institute of Managements site contains a useful knowledge centre
www.ft.com -The Financial Times business sections
www.thetimes100.co.uk -Multimedia resources

Wk
1
2
3
4
5
6
7
8
9
10
11

Session Update

Date

Signature

12
13
14
15
16
17
18
19
20
21
Lecturer: Dalton Vincent
Campus: Cricklewood
Contact details: dvincent@ukcbc.co.uk

Assessment:
The module will be assessed meeting all the LO as specified by the awarding body, Ed Excel.
Please read the instructions carefully while addressing the tasks specified.
Contribution: of the module
Outline Details: Details enclosed in the assignment brief.
Teaching and Learning Activities
The module tutor(s) will aim to combine lectures with tutorial activities. This environment will provide opportunities for the student to
understand the course material through case study and text and to apply it in a practical way. The intent is to facilitate interactive class activities,
and discussion about the significant role of research in a global and local business environment.

2.3
Teaching Ethos
The colleges approach towards teaching and learning is simple and effective. The main aim of UKCBC is to assist learners in maximising their
potential by ensuring that they are taught clearly and effectively. This will enable students to engage in the learning environment and promote
success in both their academic studies and subsequent career.

2.3.1 Methods of Delivery:

LECTURES:
These will be developed around the key concepts as mentioned in the indicative course content and will use a range of live examples and cases
from business practice to demonstrate the application of theoretical concepts. This method is primarily used to identify and explain key aspects
of the subject so that learners can utilise their private study time more effectively.
SEMINARS:
These are in addition to the lectures. The seminars are designed to give learners the opportunity to test their understanding of the material
covered in the lectures and private study with the help of reference books. This methodology usually carries a set of questions identified in
advance. Seminars are interactive sessions led by the learners. This method of study gives the learner an excellent opportunity to clarify any
points of difficulty with the tutor and simultaneously develop their oral communication skills.
CASE STUDIES: An important learning methodology is the extensive use of case studies. They enable learners to apply the concepts that they
learn in their subjects. The learners have to study the case, analyse the facts presented and arrive at conclusions and recommendations. This
assists in the assessment of the learners ability to apply to the real world the tools and techniques of analysis which they have learnt. The case
study serves as a supplement to the theoretical knowledge imparted through the course work.
Plagiarism:

Any act of plagiarism will be seriously dealt with according to the colleges and awarding bodies regulations. In this context the definition and
scope of plagiarism are presented below:
Plagiarism is presenting someones work as your won. It includes copying information directly from the web or books without referencing the
material; submitting joint coursework as an individual effort; copying another students coursework; stealing coursework form another student
and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the
college procedure. (For further details please refer to the plagiarism policy and the student code of conduct.)
Assessment:
The module will be assessed meeting all the LO as specified by the awarding body, Ed Excel.
Please read the instructions carefully while addressing the tasks specified.
Contribution: 100% of the module
Outline Details: report approx 4000 words. Details enclosed in the assignment brief

ASSESSEMENT
Unit: 3 Organizations and Behaviour
Learning Hours: 63 Hours.
Self-learning hours: 87 hours.
Course: HND Business Level
CREDIT VALUE: 15 CREDITS
Term: Feb 2015 - May 2015
Lecturer: Dalton Vincent
Verifier: Sunita Kotta
Learners Name
Registration Number
Learners Declaration: I certify that the work submitted for this unit is my own:
Signed:
Hand out Date:
Submission Date:
The Following Sections to be completed by the assessor:
Center Name:
UKCBC
Center Number:
Please note that the assessors signature below denotes conformation that he/she
has in no way influenced the outcome of the assessment:
Assessors Name:
Dalton Vincent
Assessors Signature:
Has the unit been Internally Verified?
Date of verification:
Internal verifiers signature:
Internal verifiers assignment brief:

Y/N

Due Dates
Issue Date

16/4/2015

Due Task- 1

7/5/2015

Due Task- 2

4/6/2015

Due Task- 3

18/6/15

Due Task 4

9/7/15

Final Due Date starts

from
Deadline where ELearning will be blocked

16/7/15
16/7/15

16

Outcome

Evidence for the criteria

to pass.

Assessors
decision

Internal verificatio
decision. (agree,
disagree)

TASK 1 :
You are required to carry out research as specified in the assignment brief and use supportive
materials like books, websites, etcand give feedback to the findings on P1.1,1.2,1.3. The answers
need to reflect the instructions specified. Answers without application to the scenario will be marke
as resubmission.
LO 1- Understand the
relationship between
organisational structure and
culture

P1.1- Compare and

contrast the organisation
structure and culture of
Asda to that of British
Airways.
P1.2- Explain how the
relationship between
Asdas structure and
culture impacts on its
performance.
P1.3- Discuss the factors
that influence the
individual behaviour of
Asdas employees at
work giving relevant
examples.

P1.1
(P,M,D)

P1.1
(P,M,D)

P1.2
(P,M,D

P1.2
(P,M,D

P1.3
(P,M,D)

P1.3
(P,M,D)

Summarized Feedback for

Task 1
(Reflecting 1.1, 1.2, 1.3, 1.4,
Pass merit and distinction.)
IV comments towards
Task 1

17

TASK 2
You are required to carry out research as specified in the assignment brief and use supportive
materials like books, websites, etcand give feedback to the findings on P2.1,2.2,2.3. The answers
need to reflect the instructions specified. Answers without application to the scenario will be marke
as resubmission.

LO2 Understand
different
approaches to
management
and leadership

P2.1- Compare the

effectiveness of the
leadership styles used by
the CEO in ASDA to that
used by British airways
CEO.
P2.2. Identify any
organizational theory
practiced at Asda and
Explain how the
organizational theory
underpins the practice of
management
P2.3 Evaluate the different
approaches to management
used by Asda to that used
by British Airways.

P 2.1
(P,M,D)

P 2.1
(P,M,D)

P 2.2
(P,M,D)

P 2.2
(P,M,D)

P 2.3
(P,M,D)

P 2.3
(P,M,D)

Summarized
Feedback for
Task 2(reflecting
2.1, 2.2, 2.3, Pass
merit and
distinction.)

IV comments
towards
Task 2

18

TASK 3
You are required to carry out research as specified in the assignment brief and use supportive
materials like books, websites, etcand give feedback to the findings on P3.1,3.2,3.3. The answers
need to reflect the instructions specified. Answers without application to the scenario will be marke
as resubmission.

TASK 3
LO3
Understand
ways of using
motivational
theories in
organisations

P3.1- What types of changes could

Asda engage in? Discuss the impact
that different leadership styles may
have on motivation of Asdas staff in
periods of changes.

P 3.1
(P,M,D)

P 3.1
(P,M,D)

P3.2- Compare the application of

different motivational theories with
special reference to Asdas
employees, such as Maslows
hierarchy of needs, Vroom
expectancy theories and McGregors
theory X and y. Which theory is
most applicable and why?

P 3.2
(P,M,D)

P3. 2
(P,M,D)

P3.3- Evaluate the usefulness of a

motivational theory for managers.
How could a theory like Herzbergs
motivation theory be useful and
relevant to the managers of Asda?

P 3.3
(P,M,D)

P 3.3
(P,M,D)

Summarized
Feedback for
Task
3(reflecting 3.1,
3.2, 3.3, 3.4, Pass
merit and
distinction.)

19

IV comments
towards
Task 3

TASK 4
You are required to carry out research as specified in the assignment brief and use supportive
materials like books, websites, etcand give feedback to the findings on P4.1,4.2,4.3. The answers
need to reflect the instructions specified. Answers without application to the scenario will be marke
as resubmission.
LO4
Understand
mechanisms for
developing
effective
teamwork in
organisations

P4.1 Explain the nature of

groups and group behaviour at
Asda.
P4.2 Discuss the factors that may
promote or inhibit the
development of effective
teamwork among the employees
of Asda.
P4.3 Evaluate the impact of
technology on team functioning
within Asda.

P4.1
(P,M,D)

P4.1
(P,M,D)

P4.2
(P,M,D)

P4.2
(P,M,D)

P 4.3
(P,M,D)

P 4.3
(P,M,D)

Summarized
Feedback for
Task
4(reflecting 4.1,
4.2, 4.3, Pass
merit and
distinction.)
IV comments
towards
Task 4

20

Merit grades awarded

M1

M2

Distinction grades
awarded

D1

D2

M3

P1

D3

P2

P3

P4

Resubmit :

Any other comments

Grade given by the Assessor:

Pass

Merit

Distinction

Assessors Signature:

IV Grading Check:
Agree
Disagree
IV signature:
Date:
Students feedback:
Student Signature:

Date:

Comments if any:
Modify grade to

Date:

I assure that this is my work. Any act of plagiarism will be seriously dealt with
according to the colleges and awarding bodies regulations. In this context the
definition and scope of plagiarism are presented below:
Plagiarism is presenting someones work as your won. It includes copying informati
directly from the web or books without referencing the material; submitting joint
coursework as an individual effort; copying another students coursework; stealing
coursework form another student and submitting it as your own work. Suspected
plagiarism will be investigated and if found to have occurred will be dealt with
according to the college procedure. (For further details please refer to the plagiarism
policy and the student code of conduct.)
21

ASSIGNMENT
LO 1- Understand the relationship between organisational structure and
culture

22

TASK 1:
You are required to carry out research as specified in the assignment brief and use supportive
materials like books, websites, etcand give feedback to the findings on P1.1,1.2,1.3. The answers
need to reflect the instructions specified. Answers without application to the scenario will be marke
as resubmission.

P1.1- Compare and contrast the organisation structure and culture of Asda to that of British Airway

P1.2- Explain how the relationship between Asdas structure and culture impacts on its performanc

P1.3- Discuss the factors that influence the individual behaviour of Asdas employees at work givin
relevant examples.

23

LO2 Understand different approaches to management and leadership

TASK 2
You are required to carry out research as specified in the assignment brief and use supportive
materials like books, websites, etcand give feedback to the findings on P2.1,2.2,2.3. The answers
need to reflect the instructions specified. Answers without application to the scenario will be marke
as resubmission.
P2.1- Compare the effectiveness of the leadership styles used by the CEO in ASDA to that used by
British airways CEO.

P2.2. Identify any organizational theory practiced at Asda and Explain how the organisational the
underpins the practice of management

P2.3 Evaluate the different approaches to management used by Asda to that used by British Airwa

24

TASK 3
LO3 Understand ways of using motivational theories in organisations

You are required to carry out research as specified in the assignment brief and use supportive
materials like books, websites, etcand give feedback to the findings on P3.1,3.2,3.3. The answers
need to reflect the instructions specified. Answers without application to the scenario will be marke
as resubmission.

P3.1- What types of changes could Asda engage in? Discuss the impact that different leadership sty
may have on motivation of Asdas staff in periods of changes.

P3.2- Compare the application of different motivational theories with special reference to Asdas
employees, such as Maslows hierarchy of needs, Vroom expectancy theories and McGregors theor
and y. Which theory is most applicable and why?

P3.3- Evaluate the usefulness of a motivational theory for managers. How could a theory like
Herzbergs motivation theory be useful and relevant to the managers of Asda?

25

LO4 Understand mechanisms for developing effective teamwork in organisations

TASK 4
You are required to carry out research as specified in the assignment brief and use supportive
materials like books, websites, etcand give feedback to the findings on P4.1,4.2,4.3. The answers
need to reflect the instructions specified. Answers without application to the scenario will be marke
as resubmission.
P4.1 Explain the nature of groups and group behaviour at Asda.
P4.2 Discuss the factors that may promote or inhibit the development of effective teamwork
among the employees of Asda.
P4.3 Evaluate the impact of technology on team functioning within Asda.

26

Assignment Guidelines:
Use a standard report structure, Word-process the report and use Normal script
of a proper font size 12.
Produce an academic report, detailing the above issues with approximately 4000
to 4500 words.
Complete the title page and sign the statement of authenticity.
The Assignment sheet should be attached in the front.
Submit the document in a folder in the form of a file as well as a soft copy on the
submission date.
It should be uploaded on E-Learning platform before the deadline and submitted
to -------- and sign the submission form of the college.
Assignments submitted after the deadline will not be accepted unless mitigating
and may be entitled for a late fee.
Collusion and Plagiarism must be avoided.
Start each answer on a new page and pages should be numbered. Highlight each
question clearly.
Include a Bibliography at the end of the assignment and use a standard
referencing as Harvard referencing system.
All work should be comprehensively referenced and all sources must be fully
acknowledged, such as books and journals, websites (include the date of visit),
etc.
Try to give the page numbers, publishers' details and the year of publication
In order to pass you need to address all the LO
In order to get a merit you need to address the characteristics of M1, M2,M3
In order to get a Distinction you need to address the characteristics of D1, D2 and
D3.
Use a common format for the questions, for example:
Introduction (analyze the question.)
Underpinning Knowledge (write about the relevant theory/points)
Applied knowledge(Data Analysis)
Conclusions and Recommendations (summarizing the whole scenario keeping in
view pass, merit, distinction criteria.)

27

Student feedback form with the assessment grid indicating their pass, merit and distinction:
Name:

Registration Number:

Unit: Organisational Behaviour

Outcomes/criteria:

Indicative characteristics

Possible evidence

Contextualisation

In this assessment you

have the opportunity t

present evidence that
shows you are able to
L 1. Understand the

As per the assessment

relationship between

criteria specified for pass

Task 1

Addressing 1.1, 1.2 an

as instructed.

organisational structure
and culture
L2. Understand different

Do

approaches to

Task 2

Addressing 2.1, 2.2 an

as instructed.

management and
leadership
L3. Understand ways of

Task 3
Do

Addressing 3.1, 3.2 an

as instructed.

using motivational
theories in
organisations
L4. Understand
mechanisms for

Task 4
Do

Addressing 4.1, 4.2, an

as instructed.

developing effective
teamwork in
organisations

Merit Description:

28

M.1 Identify and apply

. Relevant theories have been

To achieve M1, you will make

strategies to find

applied.

use of relevant theories in 2.2,

appropriate solutions.

. Effective judgments have

been made.
. An effective approach to
study and research has been

3.2 and 3.3. You will also need

to evidence that you have made
effective judgements across the
assignment. You will also need
to evidence an effective

used.

approach to study and research

M2 Select/ design and

. A range of sources of

To achieve M2, you will have

apply appropriate

information used.

evidenced a wide range of

methods/ techniques.

across the assignment

sources of information across the

whole assignment.

M3 Present and

. Appropriate structure has

To achieve M3, the work you

communicate

been used.

present should be appropriate.

appropriate findings.

. Logical and coherent

arguments have been
presented.

There is need to evidence logical

and coherent arguments across
the whole assignment.

Distinction Description:
D1. Use critical reflection

. Synthesis has been used to

To achieve D1 you will need to

to evaluate own work

generate and justify valid

justify valid conclusions made

and justify valid

conclusions.

in 2.3, 3.3 and 4.3.

conclusion.

. the validity or results has

been judged

D2. Take responsibility

.Autonomy/independence

To achieve D2 you will have

for managing and

demonstrated

demonstrated autonomy across

organizing activities.

.The importance of
interdependence has been

your assignment backed by

effective independent research.

recognized.
D3. Demonstrate

. Ideas generated and

To achieve D3, your work needs

convergent, lateral and

decisions taken

to demonstrate creative thinking

creative thinking

and receptiveness to new ideas

across the assignment

29

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