Indias favourite coffee shop where the young at heart unwind.

Caf Coffee Day is a part of India's largest coffee conglomerate, Amalgamated Bean
Coffee Trading Company Ltd. (ABC), the first to roll out the coffee bar concept in
India with its first caf in Bangalore. Its a Rs. 750 crore, ISO 9002 certified company.
With Asias second-largest network of coffee estates (10,500 acres) and 11,000 small
growers, making its holder the largest individual coffee plantation owner in Asia, this
in addition to being India's only vertically integrated coffee company. Coffee Day has
a rich and abundant source of coffee. This coffee goes all over the world to clients
across the USA, Europe and Japan, making us one of the top coffee exporters in the
country.
We all know that Caf Coffee Day is one of the most popular hangout places. The
coffee joint is very famous among youngsters. Coffee is one of the favorite beverages
and has become more appealing because of its variety.
Coffee has been around in India since the 17th century. However, coffee drinking has
traditionally been largely restricted to domestic consumption, and mostly in the South
Indian states of Tamil Nadu, Karnataka, Kerala and Andhra Pradesh. Coffee has been
around in India since the 17th century. However, coffee drinking has traditionally
been largely restricted to domestic consumption, and mostly in the South Indian states
of Tamil Nadu, Karnataka, Kerala and Andhra Pradesh.
India ranks sixth as a producer of coffee in the world accounting for 4.5% of the
global coffee production. India has about 170,000 coffee farms cultivating around
900,000 acres of coffee trees. India is the largest producer and consumer of milk in
the world with 98% of milk being produced in rural India. Coffee consumption in
India is growing at 6% per annum compared to the global 2% plus.

Caf Coffee Days menu ranges from signature hot and cold coffees to several exotic
international coffees, tea, food, desserts and pastries. In addition, exciting
merchandise such as coffee powders, cookies, mugs, coffee filters, etc. is available at
the cafs.

It was in the golden soil of Chikmagalur that a traditional family owned a few acres of
coffee estates, which yielded rich coffee beans. Soon Amalgamated Bean Coffee
Trading Company Limited, popularly known as Coffee Day was formed. With a rich
coffee growing tradition since 1875 behind it coupled with the opportunity that arose
with the deregulation of the coffee board in the early nineties, Coffee Day began
exporting coffee to the connoisseurs across USA, Europe & Japan. Coffee Day's two
curing works at Chikmagalur and Hassan cure over 70,000 tonnes of coffee per
annum, the largest in the country. Coffee Day has a well-equipped roasting unit
catering to the specific requirement of the consumers. The process is carried out under
the control of experienced personnel to meet highest quality standards. The most
modern technology available is used to maintain consistency and roast the coffee
beans to the demanding specifications of the discerning coffee consumers.
Caf Coffee Day (CCD) pioneered the caf concept in India in 1996 by opening its
first caf at Brigade Road in Bangalore. Today, more than a decade later, Caf Coffee
Day is the largest organized retail caf chain in India with cafes functioning in every
nook and corner of the country. Drawing inspiration from this overwhelming success,
Caf Coffee Day today has cafes in Vienna, Austria and Karachi. Whats more, new
cafes are planned across Middle East, Eastern Europe, Eurasia, Egypt and South East
Asia in the near future.
In October 2009, CCD unveiled a new brand logo, a Dialogue Box, to weave the
concept of Power of Dialogue. In accordance with this new brand identity, CCD
planned to give all its existing outlets a new look by the end of 2009. Cafs would be
redesigned to suit different environments such as book, music garden and cyber cafes
suitable for corporate offices, university campus or neighborhood. The change plan
included new smart menu, furniture design, among others.

VISION:
To be the only office for dialogue over a cup of coffee

MISSION:
To be the best Cafe chain by offering a world class coffee experience at affordable
prices.

The offerings are designed in such a manner that one cannot be spelt without the
other; there are the hot coffee or cold coffee combinations with delectable desserts
and special coffee and eats combinations for even a group of four friends.

Coffee Day Comprises of the following Sub Brands

1. Coffee Day - Fresh & Ground
2. Caf Coffee Day
3. Coffee Day Vending
4. Coffee Day - Xpress
5. Coffee Day Exports
6. Coffee Day - Perfect
Pioneers of the Caf Concept in India with its first Caf at Brigade Road, Bangalore
in 1996. This Caf was opened as a Cyber Caf (first of its kind) but later, with the
burst of cyber cafes it reverted to its core competency i.e.; Coffee. Essentially a youth
oriented brand with majority of its customers falling in the 15-29 year age bracket
.Each caf, depending upon its size attracts between 400 and 800 customers daily. It is
a place where customers come to rejuvenate themselves and be themselves.
Key Features

Pioneers of the Caf Concept in India with the its first Caf at Brigade Road,
Bangalore in 1996. This Caf was opened as a Cyber Caf (first of its kind)
but later, with the burst of cyber cafes it reverted to its core competency
Coffee.

Essentially a youth oriented brand with majority of its customers falling in the
15- 29 year age bracket

Each caf, depending upon its size attracts between 400 and 800 customers
daily.

It is a place where customers come to rejuvenate themselves and be

themselves.

USP of the Brand:

Affordable Price
Coffee Winner of Platinum, Gold, Silver and Bronze medals at the
India

Barista Championship 2002