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Choose
the
Right
Path
for
YOU
!
As
a
seven
)me
entrepreneur
who
has
counseled,
mentored,
and
trained
thousands
of
small
business
owners,
this
program
in
intended
to
help
you
understand
the
available
op)ons.
As
a
former
Business
and
Corporate
Law
a?orney,
I
found
that
it
too
oAen
business
owners
dont
know
what
they
dont
know
-
and
that
can
lead
to
unintended
consequences
I
congratulate
you
for
inves)ng
)me
into
this
program
to
discover
your
op)mal
path
for
success!
Dawn
Fleming
2015
by
Tethys
Interna9onal,
LLC.
All
rights
reserved.
www.visionaryentreprenuership.com
A
Legal
No:ce
to
Students
2015
by
Tethys
Interna9onal,
LLC.
All
rights
reserved.
This
Special
Report
and
related
materials
are
designed
to
provide
accurate
and
authorita9ve
informa9on
in
regard
to
the
subject
maVer
covered.
It
is
oered
with
the
understanding
that
the
publisher
is
not
engaged
in
rendering
legal,
accoun9ng,
or
other
professional
advice
or
services.
This
Special
Report
and
related
program
material
contain
copyright
protected
content
owned
by
Tethys
Interna9onal,
LLC.
This
material
may
not
be
used
for
any
purpose
without
the
expressed
wriVen
consent
of
the
Tethys
Interna9onal,
LLC.
Who
Am
I?
Im
Dawn
Fleming,
an
aVorney
and
seven
9me
entrepreneur.
I
became
an
entrepreneur
by
default,
ajer
a
lengthy
and
disappoin9ng
job
search.
I
worked
for
a
law
rm,
cranking
out
a
ridiculous
quota
of
billable
hours
for
a
worka-holic
boss.
My
job
search
ended
ajer
a
hilarious
job
interview
for
a
posi9on
I
had
no
interest
in.
The
job
Id
been
let
go
from
in
the
year
2000
turned
out
to
be
the
last
one
Id
ever
have.
Now
Im
psychologically
unemployable,
and
have
the
Freedom
I
always
wanted.
Im
going
to
share
some
important
informa9on
that
can
help
guide
you
as
you
make
important
decisions
about
your
career
and
your
future.
Why
Am
I
Oering
This
Program?
To
inspire
you
to
take
charge
of
your
circumstances
and
your
life.
So
you
can
experience
what
I
can
oer
as
you
navigate
the
entrepreneurial
path.
To
explain
the
Four
Paths
to
Entrepreneurial
Success
so
you
can
make
the
right
choice.
To
help
you
look
at
issues
that
are
important
to
consider
before
you
go
into
business.
As
a
star9ng
point
on
your
journey,
and
to
see
if
what
Ive
discovered
resonates.
Whats
Going
On
Out
There?
In
the
current
economy,
many
people
are
seeking
viable
business
opportuni9es
to
secure
their
nancial
future,
be
their
own
boss,
and
beVer
balance
the
responsibili9es
of
career
and
family.
According
to
a
report
published
by
the
US
Chamber
of
Commerce,
more
and
more
people
are
embracing
entrepreneurship
by
running
their
own
small
businesses.
For
me,
business
ownership
has
provided
the
FREEDOM
to
have
the
lifestyle
of
my
dreamsnow
my
mission
is
to
help
others
create
nancial
security
AND
their
ideal
lifestyle.
It
is
clear
that
tradi9onal
jobs
are
under
strain
due
to
a
shij
in
the
global
economy,
the
high
cost
of
pensions,
benets,
employment
taxes,
and
other
factors.
Standard
benets
like
health
insurance
are
being
cut
or
eliminated
and
its
becoming
harder
and
harder
to
nd
employer-
funded
re9rement.
News
headlines
frequently
report
large
corpora9on
layos
of
people
by
the
thousands.
Mature
companies
that
have
been
bas9ons
of
success
are
releasing
workers
into
a
very
uncertain
job
market
as
they
adjust
to
a
new
economy.
So
much
for
Job
Security.
How
can
I
help
you?
Im
further
down
the
same
path
I
too
became
an
entrepreneur
by
default.
Ive
spent
over
25
years
as
a
successful
professional,
in
which
9me
Ive
been
both
formally
and
experien9ally
educated.
As
a
seven-9me
entrepreneur,
I
know
how
to
set-up,
market,
manage,
and
maintain
thriving
businesses.
Im
the
Owner
of
a
Lifestyle
Business
that
allows
me
to
live
the
life
of
my
dreams.
I
have
a
true
passion
to
help
you
achieve
Success
On
Your
Terms.
2015
by
Tethys
Interna9onal,
LLC.
All
rights
reserved.
This
program
has
two
parts:
Part
I
covers
the
4
Paths
to
Entrepreneurial
Success.
Part
II
is
more
about
YOU
it
is
a
list
of
ques9ons
to
ask
yourself
as
you
think
about
whether
or
not
entrepreneurship
is
really
for
you.
It
isnt
for
everyone,
and
if
it
really
isnt
for
you,
wouldnt
you
rather
gure
that
out
NOW,
before
you
blow
your
401K
or
life
savings
on
a
business
venture?
What
Resources
Do
You
Have?
Before
we
discuss
the
4
Paths,
lets
start
with
the
general
concept
of
resources.
In
the
world
of
business,
there
are
three
basic
resources:
Time,
Energy,
and
Money.
Of
these,
most
would
agree
that
TIME
is
the
most
valuable.
Energy
can
be
replenished
and
there
are
always
ways
to
make
more
money,
but
we
never
get
more
9me.
It
is
a
nite
resource.
When
you
work
as
an
employee,
you
are
usually
told
what
to
do
with
your
9me.
When
you
own
a
business,
you
must
determine
the
best
use
of
your
9me.
As
more
and
more
people
realize
their
most
valuable
resource
is
9me
many
nd
that
they
want
to
spend
it
on
things
that
truly
maVer.
By
being
a
business
owner,
you
have
greater
control
over
your
9me
and
ac9vi9es.
Of
course
the
world
doesn't
end
when
you
miss
your
daughters
school
award
day,
or
your
sons
LiVle
League
game.
But
the
condence
ins9lled
in
a
child
when
a
parent
makes
it
a
priority
to
be
present
for
those
special
moments
-
is
truly
priceless.
You
can't
buy
it
with
your
salary,
no
maVer
how
much
you
earn.
Business
ownership
provides
you
with
the
freedom
to
not
only
to
aVend
those
games
-
but
to
be
the
coach
of
the
team
if
you
choose!
You
can
volunteer
for
school
events,
your
community,
your
church,
or
other
causes
and
enjoy
those
special
moments
without
compromising
your
income.
A
Gallop
poll
found
that
a
whopping
61%
of
Americans
prefer
to
be
their
own
boss!
This
compares
with
only
47%
of
US
workers
saying
they
are
sa9sed
with
their
jobs.
Some
of
the
advantages
of
being
your
own
boss
include
greater
control
over
your
9me
and
ac9vi9es,
quality
9me
with
family
and
children,
less
9me
wasted
commu9ng,
the
security
of
knowing
you
cant
be
laid
o,
a
beVer
balance
of
work
and
family
life,
and
the
power
and
freedom
to
determine
your
own
career
direc9on.
A
BIG
advantage
is
the
savings
on
TAXES
-
our
biggest
expense!
This
is
also
great
op9on
if
you
just
dont
have
9me
to
start
a
business
but
understand
the
importance
of
having
a
Plan
B,
and
really
want
to
start
a
business
on
the
side,
while
s9ll
employed.
Since
its
low-risk,
it
is
a
great
way
to
go
for
someone
without
access
to
capital.
No
experience,
no
problem
you
earn
while
you
learn
the
business.
Since
most
are
designed
to
be
part-9me,
direct
sales
is
a
perfect
way
for
those
with
liVle
9me
to
start
a
business.
Choose
the
right
company,
and
you
may
even
become
wealthy.
Studies
show
that
95%
of
those
who
last
10
years
in
rela9onship
marke9ng
become
wealthy
beyond
their
wildest
dreams!
In
fact,
82%
of
all
women
in
the
United
States
earning
over
$100,000
per
year
did
it
in
direct
sales.
Low
Start
Up
and
Overhead
Costs
Startup
expenses
can
be
very
costly
with
some
business
models.
A
major
draw
to
direct
selling
companies
is
they
oer
low
startup
costs.
Since
there
are
no
employees
or
insurance
expenses
and
you
work
from
home,
overhead
is
prac9cally
nonexistent.
Direct
selling
also
oers
the
best
way
to
build
rela9onships
with
successful
business
owners
who
will
help
you
create
prots.
Since
direct
sales
business
owners
get
paid
for
helping
other
independent
contractors
succeed,
you
have
mentors
who
have
a
vested,
nancial
interest
in
your
success.
There
are
also
ojen
incen9ve
trips
to
exo9c
loca9ons,
fun
social
events,
and
a
teamwork
atmosphere.
Billionaire
businessman
Donald
Trump,
co-author
of
the
book
Why
We
Want
You
To
Be
Rich,
writes
Direct
selling
has
proven
itself
to
be
a
viable
and
rewarding
source
of
income.
Direct
selling
combines
the
proven
success
of
a
franchise
with
the
freedom
of
an
independent
contractor,
without
high
overhead,
capital
investment
or
employees.
It
is
a
business
model
that
oers
low
risk,
and
high
reward.
Direct
selling
u9lizes
the
most
eec9ve
sales
method
known,
which
is
word-of-mouth.
Since
direct
selling
rewards
you
based
on
results,
there
are
no
income
guarantees.
However,
the
training
you
receive
for
producing
results
is
usually
very
thorough.
Combining
the
training
with
consistent
eort
is
the
secret
to
earning
money
and
being
successful
in
direct
selling.
Robert
Kiyosaki
says
Direct
selling
teaches
you
basic
cri9cal
life
skills,
real-life
training
you
can
use,
not
the
theore9cal
business
stu
you
learn
in
school.
Since
there
are
no
employees,
there
are
no
insurance
expenses,
management
hassles,
or
liability
associated
with
having
employees.
All
Walks
of
Life
According
to
the
Direct
Selling
Associa9on,
17
million
Americans
own
a
direct
selling
business.
Of
them:
32
percent
have
some
college
technical
or
trade
school
educa9on,
35
percent
are
college
graduates,
24
percent
have
a
high
school
diploma
or
less
educa9on
and
8
percent
have
a
postgraduate
degree.
It
truly
is
a
mel9ng
pot
business,
with
people
from
all
walks
of
life.
More
and
more
men
are
star9ng
to
catch
on
to
this
amazing
business
model.
Ive
been
involved
with
three
direct
selling
companies,
all
were
very
posi9ve
experiences.
While
the
rst
one
was
not
a
nancial
success,
the
skills-training
was
invaluable.
The
second
one
s9ll
provides
recurring
income,
but
more
importantly
created
lifelong
friends.
The
third
9me
is
a
charm
-
as
they
say!
Weve
been
blessed
beyond
belief
with
that
venture,
and
now
bless
others
David
Bock,
best-selling
author
of
The
Automa)c
Millionaire
says
The
beauty
of
direct
selling
is
that
it's
all
done
for
you.
All
you
need
to
do
is
nd
a
reputable
company
that
oers
a
product
or
service
you
believe
in
and
can
get
passionate
about.
That
really
is
the
key:
nding
a
product
or
service
that
YOU
are
personally
passionate
about.
Otherwise
if
your
reason
for
doing
the
business
is
solely
make
money,
you
probably
wont
be
very
successful.
2. Buy
a
Franchise
Franchising
is
the
prac9ce
of
using
another
companys
business
system.
A
franchisor
typically
grants
an
independent
owner/operator
the
right
to
distribute
its
products,
services,
techniques,
and
trademarks
for
a
percentage
of
gross
monthly
sales
and
a
royalty
fee.
Franchise
fees
can
run
up
to
$2
million
and
that
doesn't
include
employee
salaries,
local
adver9sing,
insurance,
rent
and
u9lity
costs
or
provide
income
for
the
owner
while
wai9ng
for
prots
to
be
generated.
Of
course
the
number
one
headache
for
many
business
owners
is
nding,
training,
and
retaining
trustworthy
employees
who
are
willing
to
spend
their
9me
making
the
franchisors
(owners)
dreams
come
true.
The
advantages
include
a
recognized
brand
and
proven
business
model,
adver9sing,
training,
and
other
support
services.
Franchise
agreements
can
last
from
ve
to
thirty
years,
and
the
contract
terms
ojen
favor
the
franchisor.
The
upfront
capital
investment
required
can
also
be
substan9al
and
return
on
investment
can
take
several
years.
the
rule
of
thumb
in
the
world
of
franchising
is
that
youll
need
to
invest
5
9me
the
amount
of
capital
that
you
wish
to
earn
per
year.
That
means
if
you
want
to
make
$100,000
per
year,
youll
need
to
invest
$500,000!
Turnkey
Systems
The
great
thing
about
the
network
marke9ng
and
franchise
business
models
is
that
they
do
provide
turnkey
systems
for
the
business
owner.
In
theory,
the
recipe
for
success
is
already
proven
and
provided
to
you;
you
just
add
the
eort.
Thats
how
they
are
supposed
to
work,
anyway.
But
not
all
companies
are
created
equalso
youll
want
to
do
your
homework
before
joining
forces
with
a
par9cular
company.
One
poten9al
drawback
is
that
you
must
follow
their
systems.
If
youre
the
crea9ve
type
or
like
to
do
things
your
way,
then
these
business
models
may
not
be
right
for
you.
Or
youll
need
to
search
harder
to
nd
the
company
that
is
the
right
t.
Also,
franchise
agreements
can
be
extremely
complicated;
so
be
sure
to
seek
expert
advice
before
entering
into
one.
A
good
rule
of
thumb
for
small
businesses
is
to
never
pay
more
than
three
9mes
the
value
of
"net",
which
is
the
total
nancial
benet
to
the
owner
including
perks,
fringe
benets,
salary
and
prot.
Some
businesses
are
worth
less
than
one
year's
net
income.
Dont
Pay
Cash
Never
buy
a
business
for
all
cash.
Typically
the
buyer
will
make
a
down
payment
of
30-50
percent
and
the
seller
carries
a
note
for
the
balance.
As
a
buyer,
you
want
to
keep
the
seller
interested
in
the
business
future
nancial
success.
Youll
have
recourse
if
the
seller
defaults
on
the
sales
contract
or
was
been
less
than
honest
about
the
true
condi9on
of
the
business.
Service
businesses
are
typically
the
least
expensive,
followed
by
retail,
manufacturing,
and
distribu9on
businesses.
In
establishing
price,
the
protability
record
of
the
business
is
most
important,
but
it
cant
be
the
sole
determining
factor.
There
are
many
other
signicant
factors
that
aect
the
purchase
price.
The
job
of
a
business
broker
is
to
assist
buyers
and
sellers
of
businesses.
A
reputable
and
experienced
broker
can
be
very
helpful
in
your
search
and
in
nalizing
the
transac9on.
Like
real
estate
transac9ons,
the
seller
usually
pays
the
commission.
Unless
you
are
an
expert
in
legal
and
nancial
maVers,
you
will
need
an
aVorney
and
an
accountant.
Choose
professionals
who
handle
business
sales
as
one
of
their
primary
prac9ce
areas.
Always
use
an
escrow
company
that
rou9nely
handles
business
sales
to
seVle
the
transac9on.
4. Start
From
Scratch
Star9ng
from
scratch
maybe
the
most
dicult
path,
but
can
provide
the
biggest
payo.
Instead
of
being
provided
with
turnkey
business
systems,
you
must
create
them.
This
can
mean
more
work,
failures,
and
frustra9ons.
You
must
be
a
constant
learner,
and
be
willing
to
seek
out
help
in
areas
that
may
be
unfamiliar
or
dicult
for
you.
Finding
mentors
and
advisors
to
give
you
good
advice
and
determining
where
to
best
spend
your
9me
are
essen9al.
Being
ecient
is
not
the
same
as
being
eec:ve.
Its
not
enough
to
be
ecient
in
business,
you
must
be
eec9ve.
Whats
the
dierence?
I
could
be
super
ecient
in
the
way
I
handle
my
email
messages.
I
may
have
folders
and
subfolders
for
all
my
email,
rules
set
up
for
how
they
are
handled
and
be
able
to
nd
anything
I
want
quickly.
The
ques9on
is:
Does
being
ecient
in
handling
my
email
put
any
money
in
my
pocket?
NO!
A
great
example
is
sales
people.
The
high
payo
ac9vity
for
sales
people
is
being
in
front
of
customers
or
clients
who
have
the
need
and
ability
to
buy
what
they
are
selling.
In
other
words,
they
need
to
be
in
front
of
prospects
to
make
money.
Other
ac9vi9es
they
may
engage
in
are
2015
by
Tethys
Interna9onal,
LLC.
All
rights
reserved.
my
services
for
more
than
he
pays
me.
Ill
get
paid
more,
because
I
can
just
pocket
the
dierence!
The
aw
in
that
reasoning
is
that
delivering
a
product
or
service
is
merely
one
func9on
of
a
business.
If
you
like
being
a
technician
and
want
to
con9nue
doing
the
same
work
you
did
as
an
employee
AND
theres
a
viable
job
market
for
what
you
do
then
you
can
probably
make
more
as
an
employee.
Why?
Star9ng
and
opera9ng
a
business
is
hard
work!
Youll
need
to
wear
many
hats
as
an
entrepreneur
sales,
marke9ng,
opera9ons,
nance
and
accoun9ng,
strategic
planning,
technology,
AND
produc9on.
These
func9ons
all
become
your
responsibility.
You
must
either
have
or
learn
these
skills
yourself,
or
nd
and
pay
others
to
do
them
for
you.
Are
you
willing
to
invest
the
necessary
9me,
energy
and
money?
Some
people
have
a
fantasy
image
of
what
its
like
to
own
your
own
business.
Have
you
surveyed
other
entrepreneurs
to
see
what
they
like
and
dont
like
about
being
one?
Have
you
completed
a
skills
assessment,
or
taken
a
good
look
and
what
you
are
and
are
not
capable
of
doing?
How
does
you
family
feel
about
you
not
having
a
steady
paycheck?
In
short
How
bad
do
you
REALLY
WANT
IT?
3. Am
I
Willing
To
Invest
Time
Now
For
Future
Rewards?
We
live
in
such
an
instant
gra9ca9on
society
we
get
impa9ent
at
fast
food
drive
through
windows
if
they
take
too
long!
Maybe
thats
why
the
Get-Rich-Quick
schemes
always
have
so
many
takers
and
the
loVery
is
so
successful.
Successful
entrepreneurs
will
tell
you
that
building
a
business
doesnt
happen
instantly.
It
takes
9me
to
discover
your
passion,
generate
ideas,
perform
market
research,
develop
a
strategic
plan,
produce
marke9ng
materials,
and
implement
technology.
To
sum
it
up
-
launching
a
business
takes
:me.
One
of
the
worst
mistakes
an
entrepreneur
can
make
is
rushing
into
a
business
without
laying
a
good
founda9on.
Thats
how
life
savings
and
401ks
are
lost.
Thats
how
bad
situa9ons
can
get
worse.
If
you
expect
to
start
a
business
and
get
paid
instantly,
it
is
very
likely
youll
be
disappointed.
It
can
happen,
but
in
most
cases
you
must
put
in
9me
now,
and
may
not
get
compensated
un9l
later.
Are
you
willing
to
do
that?
Are
you
in
a
nancial
posi9on
that
will
allow
you
to
delay
your
reward
un9l
your
business
becomes
viable,
or
does
your
household
require
a
paycheck
right
now?
Be
sure
to
check
your
household
monthly
budget
and
cash
ow
picture
if
you
dont
know
the
answer.
4. How
Do
I
Feel
About
Failure?
Losers
quit
when
they
fail.
Winners
keep
failing
un@l
they
succeed.
Unfortunately,
weve
been
condi9oned
to
believe
that
failure
is
bad,
and
unacceptable.
The
reality
is
that
you
cant
succeed
in
business
without
it.
If
you
ask
any
successful
business
owner,
they
will
tell
you
that
they
learned
some
of
their
most
valuable
lessons
through
failure.
Thomas
Edisons
perseverance
and
determina9on
is
incredible
when
you
consider
that
he
failed
over
6,000
9mes
before
perfec9ng
the
rst
electric
light
bulb!
He
believed
an
electric
light
was
possible,
he
refused
to
give
up,
and
eventually
succeeded.
At
one
point,
a
young
journalist
challenged
Edison
asking,
Mr.
Edison,
why
do
you
keep
trying
to
make
light
by
using
electricity
when
you
have
failed
so
many
9mes?
Dont
you
know
that
gas
lights
are
with
us
to
stay?
Edison
replied,
Young
man,
dont
you
realize
that
I
have
not
failed
but
have
successfully
discovered
six
thousand
ways
that
wont
work!
When
failure
occurs,
it
can
seem
so
devasta9ng
at
the
9me,
and
yet
most
9mes,
youll
nd
something
good
comes
out
of
that
failure.
My
mentor
used
to
say
that
lifes
challenges
and
obstacles
are
gijs
from
God
they
just
come
in
roVen
wrappers.
It
isnt
what
happens
to
us
thats
important,
it
is
how
we
react
to
it
and
thats
all
we
can
control.
In
business,
many
9mes
we
have
to
make
our
best
guess
as
to
which
is
the
right
path
to
take.
If
we
guess
wrong,
we
make
another
guess
and
move
forward.
How
do
you
view
failure?
Time
has
certainly
changed
the
way
I
think
about
failure,
whether
its
the
loss
of
a
job,
a
spouse,
a
business
setback,
health
challenges.
Many
of
these
life
events
werent
fun
at
the
9me,
but
turned
out
to
be
true
blessings.
What
challenges
have
you
faced
that
were
really
learning
lessons
to
help
you
along
the
way?
Can
you
learn
by
failing?
5. Am I Willing to Learn?
The
three
most
dangerous
words
in
the
English
language
for
business
owners
are
I
know
that.
Thinking
or
saying
those
words
will
snap
your
mind
shut
like
a
trap
door,
preven9ng
you
from
taking
in
new
informa9on.
It
makes
you
unable
to
learn.
Successful
Entrepreneurs
are
Lifelong
Learners
and
always
seeking
out
ideas
that
will
help
them
grow
and
give
their
business
a
boost.
The
trouble
is,
when
we
went
to
school,
we
were
taught
how
to
be
good
employees,
not
successful
business
owners.
Even
if
you
invest
the
9me,
energy,
and
money
to
get
a
Masters
Degree
in
Business
Administra9on,
what
you
learn
is
how
to
be
a
good
Manager
(Read:
Employee)
in
someone
elses
business
not
how
to
successfully
run
your
own.
So
where
do
you
learn
what
you
need
to
know?
One
of
the
best
ways
to
learn
about
business
is
from
other
successful
business
owners.
By
studying
successful
entrepreneurs
and
their
businesses
you
learn
what
works,
but
perhaps
more
importantly,
you
learn
what
doesnt.
Instead
of
making
business
mistakes
yourself,
leverage
the
wisdom
of
others
by
learning
from
their
mistakes
and
then
avoid
them.
Are
You
Willing
To
Commit
to
Lifelong
Learning?
2015
by
Tethys
Interna9onal,
LLC.
All
rights
reserved.
If
you
thrive
on
being
secluded,
and
are
doing
work
that
doesn't
require
input
or
assistance
from
others,
that
environment
may
be
your
nirvana.
It
could
be
a
distrac9on-free
way
for
you
to
do
your
best
work.
If
so,
there
are
s9ll
ways
to
connect
with
people,
such
as
through
trade
associa9ons,
chambers
of
commerce,
service
clubs,
and
other
organiza9ons.
Assuming
your
business
grows,
can
you
easily
transi9on
to
working
with,
and
being
eec9ve
in,
a
team
environment?
8. Can
I
Learn
from
My
Mistakes?
Many
of
us
have
been
condi9oned
to
believe
that
making
mistakes
is
unacceptable.
The
reality
is
that
you
cant
be
in
business
without
making
mistakes.
If
you
ask
any
successful
business
owner,
they
will
tell
you
that
they
learned
some
of
their
most
important
lessons
by
making
mistakes.
They
will
happen,
but
the
key
is
to
be
willing
to
learn
from
them.
I
came
across
these
Rules
for
Being
Human,
and
I
share
them
here:
1.
You
will
learn
lessons.
2.
There
are
no
mistakes,
only
lessons.
Growth
is
a
process
of
experimenta9on.
"failures"
are
as
much
a
part
of
the
process
as
"success."
3.
A
lesson
is
repeated
un9l
learned.
It
is
presented
to
you
in
various
forms
un9l
you
learn
it
--
then
you
can
go
on
to
the
next
lesson.
4.
If
you
don't
learn
the
easy
lessons,
they
get
harder.
5.
Youll
know
you've
learned
a
lesson
when
your
ac9ons
change.
So,
Can
You
Learn
From
Your
Mistakes?
9. How
Much
Success
Can
I
Accept?
There
are
two
things
that
tend
to
hold
people
back
from
achieving
their
goals:
1)
Fear
of
Failure;
and
perhaps
more
puzzling:
2)
Fear
of
Success.
Why
would
anyone
fear
success?
Isnt
that
what
everyone
wants?
As
it
turns
out,
fear
of
success
exists
because
it
expands
your
comfort
zone
and
can
make
you
feel
vulnerable.
In
addi9on,
success
can
expose
your
weaknesses
and
force
you
to
deal
with
your
inadequacies.
As
creatures
of
habit,
change
is
scary
to
us.
When
we
aVain
success,
things
ojen
change.
Those
we
know
and
love
may
react
to
us
dierently
because
of
it.
As
a
result,
success
can
be
in9mida9ng
and
dicult
to
adapt
to.
Along
with
success
can
come
more
responsibility
and
challenges,
which
can
feel
threatening.
Some9mes
we
fear
success
because
we
dont
think
were
good
enough
or
smart
enough.
We
dont
know
if
we
can
live
up
to
our
accomplishments.
Some9mes
we
feel
we
don't
have
what
it
takes
to
overcome
obstacles
or
maintain
our
success
once
it
is
achieved.
Star9ng
a
business
can
some9mes
feel
liking
holding
up
a
mirror.
Do
you
like
what
you
see?
Can
the
image
looking
back
at
you
accept
success?
How
Much
Success
Can
You
Accept?
10.Are
Your
Family
and
Friends
Suppor:ve?
In
the
1950s,
the
American
workforce
idealized
the
concept
of
job
security.
In
exchange
for
loyalty,
devo9on,
and
pu|ng
his
employers
interests
before
his
own,
an
employee
received
a
steady
paycheck,
a
good
pension,
and
job
security.
Star9ng
in
the
1980s,
everything
started
to
change,
and
by
the
1990s,
the
promise
of
Job
Security
had
vanished.
The
old
advice
to
get
a
good
educa9on,
so
you
can
get
a
nice
safe,
secure
job,
no
long
holds
true.
Unfortunately,
our
educa9onal
system,
government,
and
news
media
apparently
didnt
get
the
memo.
The
only
job
that
is
truly
secure
is
one
you
create.
2015
by
Tethys
Interna9onal,
LLC.
All
rights
reserved.
There
is
so
much
fear
and
paralysis
in
the
world
today.
Some
are
wai9ng
for
governments
to
save
them,
but
no
one
can
turn
back
the
hands
of
9me
and
return
us
to
the
days
of
Job
Security.
Small
business
is
where
the
opportunity
exists.
By
focusing
on
Lifestyle
Security,
you
have
the
freedom
to
dene
your
own
success,
and
the
luxury
of
being
recession
proof.
It
wont
happen
overnight.
It
will
take
hard
work,
dedica9on,
investment,
and
maybe
a
liVle
luck.
But
at
the
end
of
the
day,
its
a
worthwhile
pursuit.
Its
a
journey
that
many
others
have
taken
before
you,
and
legions
more
may
be
forced
to
pursue.
The
ques9on
is
do
you
have
buy-in
from
your
family
and
friends
or
are
they
s9ll
stuck
in
the
1950s
mindset?
I
urge
you
to
take
the
9me
to
really
think
about
how
the
issues
these
ques9ons
raise
relate
to
you,
your
background,
your
personality,
and
your
preferences.
Jumping
into
deep
water,
not
knowing
how
to
swim
can
be
disastrous,
so
please
think
it
through.
So,
Lets
Review!
Remember,
9me,
money,
and
energy
are
the
three
resources
at
the
disposal
of
an
entrepreneur.
Wise
management
of
these
resources
is
cri9cal
to
success.
There
are
four
paths
to
choose:
network
marke9ng
or
direct
sales,
buying
a
franchise,
star9ng
from
scratch,
or
buying
an
exis9ng
business.
There
are
posi9ves
and
nega9ves
for
each
choice
and
the
entrepreneurs
resources
will
play
a
major
role
and
greatly
impact
the
choice
thats
made.
I
am
very
passionate
about
the
work
I
do,
and
about
helping
entrepreneurs
chose
the
right
path.
My
dad
had
a
small
business
when
I
was
growing
up
and
I
saw
him
work
very
hard,
wearing
many
hats
as
he
ran
his
construc9on
business.
He
had
success,
but
my
dad
lacked
the
educa9on,
skills,
and
resources
to
take
it
to
the
next
level.
Sadly,
when
I
was
a
junior
in
high
school,
the
business
went
bankrupt.
It
took
our
family
years
to
recover
nancially,
but
Im
not
sure
my
Dad
ever
recovered
emo9onally
from
that
loss.
I
am
in9mately
familiar
with
the
challenges
of
being
an
entrepreneur.
Since
1996,
Ive
worked
with
thousands
of
Entrepreneurs
and
know
that
doing
the
work
up
front
makes
all
of
the
dierence
between
success
and
failure.
I
congratulate
you
for
doing
the
upfront
work
that
only
2%
of
entrepreneurs
ever
invest
in
before
they
get
started.
Those
are
the
entrepreneurs
who
are
more
focused,
clear,
and
condent
about
where
they
are
going
and
are
making
more
money
as
a
result.
In
fact,
research
overwhelmingly
shows
that
the
number
one
reason
for
business
failure
is
lack
of
upfront
planning
and
research.
Most
people
dont
start
their
business
in
a
systema9c,
organized
manner
and
the
rst
step
is
to
know
which
ques9ons
to
ask.
It
is
my
hope
that
this
program
has
been
an
eec9ve
tool
to
help
you
ask
the
right
ques9ons,
both
about
yourself
and
the
business
model
you
are
contempla9ng.
2015
by
Tethys
Interna9onal,
LLC.
All
rights
reserved.
Congratula9ons!
Youve
taken
that
rst
and
most
important
step
on
the
Entrepreneurial
Path:
You
now
KNOW
what
your
op9ons
are
AND
you
know
what
QUESTIONS
to
consider
that
will
help
you
decide
the
Right
Path
for
YOU!
Remember
to
Always
Dream
Big
and
Act
on
it
Daily!
Dawn