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TOPIC:
COMPARATIVE STUDY EASY DAY
AND CHAUPAL SAGAR"

ACKNOWLEDGEMENT
We take this as an opportunity to thank all those without
whom the journey of doing our project would not have been
as pleasant as it has been to us. Working on our project was a
constant learning experience with all sweat and tear which
was its due but not without being richly stimulating
experience of life time.

For any project to be a success, it is very important to get the


right guidance and support which we got from our Faculty
Guide DR. RITESH AGARWAL We express our gratitude
to my faculty guide for inspiring us throughout the project.

SWAPNIL SAXENA
BBA VI SEM

Index
I. Acknowledgement
II. Executive summary
III. Introduction of Easy Day
IV. Introduction of Chaupal Sagar
V. Objective of the Study
VI. Research Methodology
VII. Result & Interpretation
VIII. Findings & Recommendations
IX. Conclusion
X. Bibliography
XI. Annexure

Executive Summary
This project is tries to get an insight of the Comparative
study easy day and chaupal sagar in Bareilly.
This research would facilitate to bring out the qualities
and factors which influence consumer to buy form Easy
day and Chaupal Sagar. The data is being collected
from Primary sources. Primary research has been
conducted on 100 Customers of easy day as well as
Chaupal Sagar through Questionnaire & Personal
interview. For fulfilling our research objective we are
majorly taken into consideration House makers. This
study analyze the customers response towards Easy day.
Thus data has been systematically analyzed and

presented in a justifiable manner for the better


presentation and good understanding of the viewer.

EASY DAY

INTRODUCTION
Easy day is an Indian retail brand that runs chains of consumer
retail department stores which

is wholly owned by Bharti

Enterprise Limited.
It was named as EASY DAY when it was introduced in the
market in Feb. 2007.
Easy day is an Indian retail brand that runs chains of consumer
retail department stores.
Easy day presently has 220 stores across 13 states.
Easy day Market provides customers everything a great market
offers, bringing together a potent combination of the familiar
and the innovative, all under one roof. These stores range up to
55,000 sq. ft. and offer thousands of products displayed in a
consumer-friendly manner that brings both entertainment and
ease to the shopping trip.

CHAUPAL SAGAR

INTRODUCTION
The growth story of India is spreading itself to hinterlands where rural
India is the seventh largest country by geographical area and is a
parliamentary republic consisting of 28 states and 7 union territories
with a population of 1.13 billion, being the world 's second most
populous country accounts for 70 % for the present population . The
increase in has been shown in consumption and production pattern as
well as to the income of rural population. Almost Major agricultural
crops include rice, wheat, oilseed, cotton, jute, tea, sugarcane, and
potatoes. The agricultural sector accounts for 17% of GDP while the
service and industrial sectors make up 54% and 29% respectively.
The Union Budget for 2009-10 hiked the allocation for the National
Rural Employment Guarantee Act (NREGA) to US$ 8.03 billion,
giving a boost to the rural economy. This is in addition to the
ambitious Bharat Nirman Programme with an outlay of US$ 34.84
billion for improving rural infrastructure. According to a study on the
impact of the slowdown on rural markets commissioned by RMAI
and conducted by MART, the rural economy has not been impacted
by the global economic slowdown. The rural and small town economy

which accounts for 60 per cent of India's income has remained


insulated from the economic slowdown. Moreover, rural incomes are
on the rise driven largely due to continuous growth in agriculture for
four consecutive years. Further, the rural consumer market, which
grew 25 per cent in 2008 when demand in urban areas slowed due to
the global recession, is expected to reach US$ 425 billion in 2010-11
with 720-790 million customers, according to a white paper prepared
by CII-Technopak. That will be double the 2004-05 market size of
US$ 220 billion.

According to the study of AC Nielsen, the durables market shrunk in


urban India while the rural market is seeing a 15 per cent growth rate
for "Fast moving consumer goods(FMCG)" for which the sales are
up by 23 per cent and telecom is growing at 13 per cent accordingly .
Moreover, the demand for personal care products which grew faster
in rural areas thanurban areas during the period April-September
2009.The FMCG companies such as Godrej Consumer Products,
Dabur, Marico and Hindustan Unilever (HUL) have increased their
hiring in rural India and small towns in order to establish a local
connect

and

increase

visibility.

GlaxoSmithkline

Consumer

Healthcare (GSK) and Nestle are now launching products specifically


for rural markets. Anand Ramanathan, an analyst from KPMG, said,
"Till recently, most FMCG companies used to treat rural markets as
adjuncts to their urban strongholds and rural consumers as a
homogeneous mass without segmenting them into target markets and
positioning brands appropriately."
The Indian rural retail market is currently estimated at US$ 112
billion which is around 40 per cent of the US$ 280 billion of total
Indian retail market(according to the study paper, 'The Rise of Rural
India', by the Associated Chambers of Commerce and Industry of

India (ASSOCHAM).Major domestic retailers like AV Birla, ITC,


Godrej, Reliance and many others have already set up rural farm
linkages such as Hariyali Kisan Bazaars (DCM) and Aadhars
(Pantaloon-Godrej JV), Choupal Sagars (ITC), Kisan Sansars (Tata),
Reliance Fresh, Project Shakti (Hindustan Unilever) and Naya Yug
Bazaar are being established for rural retail hubs.

Jump In Rural Retailing


In India for a long time a large chunk of retail outlets were grocery
shop. This pattern had been changing in recent years, in urban and
rural markets. Of late, India's largely rural population has also caught
the eye of retailers looking for new areas of growth. A slew of
supermarket chains, including those of the Tata and ITC, are set to
storm the rural areas of the country as corporate realize the huge
potential of the untapped market ITC launched the country's first rural
mall 'Chaupal Sagar', offering a diverse product range from FMCG
to electronic appliances to automobiles, attempting to provide farmers
a one-stop destination for all of their needs. Companies such as
Godrej and DCM Shriram Consolidated are launching `one-stop
shops' for farmers and their communities. Godrej Agrovet, for
instance, is planning to set up 1,000 Aadhar stores across rural India
by 2010. DCM Shriram plans to set up 35 rural/semi-urban utility
marts over 2006-07. Positioned as a one-stop shop, the Hariyali
Kisaan Bazaar Chain which will cater to a variety of farmers' needs
by providing access to retail banking, LPG outlets and even a
motorcycle showroom.

As clear from the story on Reliance Fresh and Metro, organized retail
sector can bring a revolutionary change in rural India unless it goes
for quick short-term gains. With Wal-Mart famous for its 'Always
Low Prices' coming in India with Bharati as equal partner, Indian
farmers and rural craftsmen can hope for a better direct deal to the
entire Indian economy. International Business division of ITC
started a new initiative namely a E- CHUPAL ( VILLAGE MEETING
PLACE ON AN ELECTRONIC PLATFORM).

Introduction
As customers tastes and preferences are changing, the market
scenario is also changing from time to time. Todays market scenario
is very different from that of the market scenario before 1990. There
have been many factors responsible for the changing market scenario.
It is the changing tastes and preference of customer which has bought
in a change in the market. Income level of the people has changed;
life styles and social class of people have completely changed now
than that of olden days. There has been a shift in the market demand
in todays world. Technology is one of the major factors which is
responsible for this paradigm shift in the mark. New generation
people are no more dependent on haat market and far off departmental
stores. Today we can see a new era in market with the opening up of
many departmental stores, hyper market, shoppers stop, malls,
branded retail outlets and specialty stores.

Our study is based on a survey done on customers of a Department


store named Easy Day and Chaupal Sagar. Our study is on

determining the customers buying behavior and the satisfaction level


of customers in Easy day & Chaupal Sagar. Our study emphasis on
the impact on Chaupal Sagar after advent of Easy day in Bareilly. Will
find out the current status of Easy day and determine where it stands
in the current market.

This market field survey will help in knowing the present customers
tastes and preferences. It will help me in estimating the customers
future needs, wants & demands.

Objective of the Study


1) To find out the buying behavior of the customers coming
in to Easy day and Chaupal Sagar in Bareilly.
2) To determine the current sales of Easy day.
3) To find out the customers response towards Easy day
and Chaupal Sagar.
4) To study the satisfaction level of customers in different
attributes of Easy day and Chaupal Sagar.
5) Determine the effect on current Sales of Chaupal Sagar
after the advent of easy day.
6) To determine the customer loyalty towards Chaupal
Sagar.

Company Profile
Bharti Enterprises is an Indian business conglomerate headquartered
in New Delhi, India, operating primarily across India and in some
other countries. It was established by Sunil Bharti Mittal. Bharti
Enterprises has businesses spanning across telecom, retail, financial
services, manufacturing and software. The company was founded

by Sunil Bharti Mittal along with two siblings in 1976. The company
was not so famous in India by its own name, rather its brand names
like Airtel and Beetel (PSTN Phone Sets) are household names in
India. The company underwent a brand reformation process and
changed its logo and corporate Image.

"Bharti Retail Ltd." is a wholly owned subsidiary of Bharti


Enterprises. Bharti Retail operates a chain of multiple format stores.
The companys neighborhood format stores operate under the Easy
day brand and the compact hypermarket format under the Easy day
market brand. Recently the company has become more involved in
the food economic

sectors,

with

joint

partnership

in

the Agricultural company Field Fresh.

Easy day is an Indian retail brand that runs chains of consumer


retail Department stores. The brand is wholly owned by Bharti
Enterprises limited and is operated by its subsidiary, Bharti Retail
limited which is headquartered in New Delhi. The technical and
management support for the brand is provided by Arkansas, United

States based Wal-Mart Stores, Inc, which is the largest retailer in the
world.

The retail brand of Bharti retail Ltd, is all set to become one of India's
leading retailers. The easy day brand is built around the mission of
saving money for our customers by offering quality products at the
lowest price in the market.

At easy day, we aim to provide significant saving to our customers by


being low priced every day, which means that our customers can be
assured of saving every time they visit stores.

Easy

day

currently

operates

in

13

states

- Jammu

and

Kashmir, HimachalPradesh, Punjab, Haryana, Delhi, Uttarakhand, Utt


ar Pradesh, Rajasthan, Madhya Pradesh, Chhattisgarh, Maharashtra,
Karnataka and Andhra Pradesh in over 110 towns and cities. The
number of stores functional is 220 across three different
formats catering to about 76,000 people every day.

Product Categories in Easy day


A Easy day store sells groceries including fresh produce inclusive of :-

Fruits

Beauty products :

Vegetables & milk


Cereals

Toiletries

Meat

Fragrances

Poultry
Dairy and baked products

Makeup

Canned goods

Shaving

Soups
Grains

Skincare items :

Snacks
Cookies

Health care items

Chips

Apparel

Condiments

Hosiery

Beverages

Shoes & accessories

Sauces

Books and stationary

Spices and

Toys

Candy

Gifts
Kitchen ware

Lighting &electronic accessories


Home improvement products :

Tools

Items related to religion.

Research Methodology
Research design
o Descriptive research
This research provides data about the population being studied. But it can
only describe the "who, what, when, where and how" of a situation, not
what caused it. It describe the characteristics of a relevant group which
estimate the percent (%) of units in a specified Population to determine
the perception of product characteristics. It is used to make more specific
predictions.

Primary source
Data observed or collected directly from first-hand experience. The data
which is collected first hand specially for the purpose of study. It is
collected for addressing the problem at hand.

Research Tool
o Questionnaire
A set of printed or written questions with a choice of answers, devised
for the purposes of a survey or statistical study.

o Personal Interview

Technique for gathering information through face-to-face contact with


individuals. It provides the best opportunity to obtain information
through

probing

for

clearer

explanations.

Sample Size : 100


Type of sampling : Random sampling

Place
The survey was conducted in different location in Bareilly city.
Approach
The approach used by a surveyor for the project varies with the purpose
of the survey. Under this report, "Quantitative & Qualitative" approach
both are used as per the requirements of the survey.
Statistical Tools
Representation of statistical data by diagram, graphs, charts or pictures is
more effective than tabular representation being easily intelligible to a
layman, indeed diagrams is most essential whenever it is required to
convey any statistical information to the general public.
I.

Bar Diagram

Mode of diagrammatic presentation of data is the bar diagram. in this


method bar of equal width are taken for the different items of the series.
The length of the bar represents value of the variables concerned.

Result & Interpretation


Q1. Gender

70
60
50
40
30
20
10
0
Male

Female

In our research we have the majority of females which is


78% and rest of them are male which is 22% as basically
shopping of household items is being done by females. So

they can give us appropriate response according to the need of


our research.

Q2. Age
45
40
35
30
25
20
15
10
5
0
Less then 20

21 - 30

31 - 40

More than 40

In our research according to age groups we have 2%


respondents of age Less than 20, 32% of age group between
21 - 30, 24 of age group between 31 - 40 and 42% of age
group More than 40.
Maximum number of the respondents i.e. (42%) are fall under
category of more than 40 these respondents are basically
home makers who go for grocery shopping for their
household.

Q3. Number of family member's

90
80
70
60
50
40
30
20
10
0
Less than 5

6 to 10

11 to 15

more than 15

According to Number of family members we have find out in


our research that 85% of the respondent are come under the
category of Less than 5 family members and other 14%, 1%,
& 0 are 6 - 10, 11 - 15, More than 15 respectively.
Which depicts that now-a-days there is a trend of nuclear
family and less of joint family.

Q4. Education ?

70
60
50
40
30
20
10
0
Primary

Secondary

Graduate

Post-Graduate

According to education our major 64% respondent are come


under graduate category and 32% under post-graduate and
4% under secondary category.
We have done our research, keeping house makers as our
target respondent so majority of them are Graduates & PostGraduates. So they have knowledge to choose right product
from right place.

Q5. Occupation ?
70
60
50
40
30
20
10
0
Student

Service

Business

Professional

Housewife

In occupation we have the majority of Housewives i.e. 68%,


student 17% and service business and professional are 6, 4,
& 5% respectively.
Our most of the respondents were housewives as they were
our target respondent through which we came to know the real
picture.
Q6. Where do you shop for groceries most frequently?

70
60
50
40
30
20
10
0
Easy day

Kirana Shop

Here 63% respondent said that they shop from Chaupal


Sagar and rest of them said for easy day.
As most of the respondents go for grocery shopping in
Chaupal Sagar as they feel they provide better services
keeping in mind the customer needs. And customers are loyal
towards Chaupal Sagar. As Chaupal Sagar having old
customer connect.

Q7. Why do you shop at Easy day ?


100
90
80
70
60
50
40
30
20
10
0

Strongly Disagree
Neutral
Agree

/C
on
ve
ni
en
ce
Fa
vo
ur
ite
br
an
ds

of
pr
od
uc
ts

Lo
ca
tio
n

Av
ai
la
bi
lit
y

of
pr
od
uc
ts

Ch
oi
ce

Co
m

pe
tit
iv
e

pr
ic
es

Strongly agree

Most of respondents feel that they were satisfied with the


competitive prices ,choice of product and availability of
products and their favorite brand available in easy day but
they were not satisfied with the location of easy day.

Q8. Why do you shop at Chaupal Sagar?

120
100
80
60
Strongly Disagree

40

Neutral

20

Agree
Strongly agree
/C
on
ve
ni
en
ce
Fa
vo
ur
ite
br
an
ds

of
pr
od
uc
ts

Lo
ca
tio
n

Av
ai
la
bi
lit
y

of
pr
od
uc
ts

Ch
oi
ce

Co
m

pe
tit
iv
e

pr
ic
es

Most of the respondents feel that they were satisfied with the
competitive prices ,choice of product, availability of product
and their favorite brand available in Chaupal Sagar and more
over they were satisfied with location also.

With reference to Question number 7 & 8


(I) Competitive Prices

100
90
80
70

Strongly Disagree

60

Neutral

50

Agree

40

Strongly agree

30
20
10
0
Easy day

Kirana shop

According to this parameter 28% are Strongly agree as


compared to Chaupal Sagar which is 5%, 47% are agreed on
easy day and 50% on Chaupal Sagar, 29% respondent of easy
day and 42% of Chaupal Sagar says they are neutral, 6 &
3% respondents of easy day and Chaupal Sagar says they are
disagree.

Most of the respondents were agreeing with the competitive


prices of easy day as they think easy day provide better
quality of product at reasonable price

(II) Choice of products

100
90
80
70

Strongly Disagree

60

Neutral

50

Agree

40

Strongly agree

30
20
10
0
Easy day

Kirana shop

According to this parameter 15% are Strongly agree as


compared to Chaupal Sagar which is 2%, 63% agreed on easy
day and 66% on Chaupal Sagar, 20% on easy day and 32% on
Chaupal Sagar says they are neutral, respondent of easy day
and Chaupal Sagar they are disagree at easy day at 2% .
Most of the respondents were agreeing with choice of
products offered in easy day as wide variety of products are
available there and it provides the best value for their money
in comparison to Chaupal Sagar.

(III) Availability of products

100
90
80
70

Strongly Disagree

60

Neutral

50

Agree

40

Strongly agree

30
20
10
0
Easy day

Kirana shop

According to this parameter 29% are Strongly agree as


compared to Chaupal Sagar which is 13%, 56% agreed on
easy day and 62% on Chaupal Sagar, 12% on easy day and
23% on Chaupal Sagar says they are neutral, respondent of
easy day and Chaupal Sagar they are disagree as 6 & 2%
respectively.
Most of the respondents were agreeing with availability of
products available in easy day, as it provide wide variety of
products in their store.

(IV) Location / Convenience

100
90
80
70

Strongly Disagree

60

Neutral

50

Agree

40

Strongly agree

30
20
10
0
Easy day

Kirana shop

According to this parameter 8% of respondent are Strongly


agree as compared to Chaupal Sagar which is 19%, 31%
agreed on easy day and 71% on Chaupal Sagar, 13% on easy
day and 10% on Local Mom & Pop store says they are
neutral, respondent of easy day said they are disagree at
48%.
Most of the respondents were disagreeing on the location of
easy day as they are not within the reach of everyone .

(V) Favorite brands

120
100
Strongly Disagree

80

Neutral
Agree

60

Strongly agree
40
20
0
Easy day

Kirana shop

According to this parameter 6% are Strongly agree as


compared to Chaupal Sagar which is 14%, 55% agreed on
easy day and 46% on Chaupal Sagar, 39% on easy day and
24% on Chaupal Sagar says they are neutral, respondent of
Chaupal Sagar said they are disagree at 16%.
Majority of the respondents said that they get their favorite
brands available in easy day as well as Chaupal Sagar also.

Q9. On average how often do you shop ?

35
30
25
20
15
10
5

or
le
ss
O
nc
e

Ev
er
y

m
on
th

we
ek
s

we
ek
on
ce
M
or
e

th
an

O
nc
e

we
ek

When we ask consumers that how often do you shop then


majority says 33% which is more than once a week, 24%
shop once a week, 28% shop by every 2 weeks and 15%
shop once a month or less.
Most of the respondents said that they shop once a week in
order to fulfill their basic requirements so these are the
important respondents in our research.
Q10. Does Easy day offer the best value for money?

45
40
35
30
25
20
15
10
5
0
Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree

When we ask respondents that easy day offer best value for
money then 41% of them are agreed & 18% are strongly
agreed, 30% neutral and 11% disagreed.
Most of the respondents feel that easy day offers the best
value for their money as (Ref. to question no. 7) the
respondent are agreed towards competitive prices of easy day
that depicts that easy day provide good quality of products at
reasonable price.

Q11. Does Easy day offer a wide product range?


70
60
50
40
30
20
10
0
Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree

According to this Question 18% are Strongly agree, 70%


agreed, 10% says they are neutral, and 2% are disagree.
As easy day having very wide range of products that's why
88% respondents agreed that as easy day provide wide range
of product under 1 roof as compare to Chaupal Sagar like
Grocery items, Skincare items, Home improvement
products, Beauty products, Items related to religion, etc.

Q12. Which one is the most customer-friendly?

70
60
50
40
30
20
10
0
Easy day

Kirana shop

Here 36% respondent said that they found Easy day is most
customer-friendly and rest of them said for Chaupal Sagar.
Here, Most of the respondents feel that they find Chaupal
Sagar more customer-friendly as they feel whenever they need
something in case of urgency, they are ones who are great
help to them. As they are near to them.
Q13. Where do you find more 'Discount offer' in
products?

80
70
60
50
40
30
20
10
0
Easy day

Kirana shop

Here 79% respondent said that they find more discount offers
from Easy day and rest of them said for Chaupal Sagar.
As easy day provide more discount offer in order to attract
more and more customers in their retail store mostly in
household items , it also provide seasonal, festival offers and
occasional offer.

Q14. Where do you find Good quality products ?

60
50
40
30
20
10
0
Easy day

Kirana shop

Here 57% respondent said that they find Good quality


products from Easy day and rest of them said for Chaupal
Sagar.
Most of the respondents feel that they find good quality of
product in easy day as easy day has its own brand known as
Great value which sells a range of everyday-use product
like cereals, spices, tea, beverages, jams, ketchups, dry
fruits ,Indian snacks, dish-wash bars etc. which mostly covers
everything.

Q15. Do you find any products easily in easy day but not
in Chaupal Sagar?

70
60
50
40
30
20
10
0
Yes

No

Here 64% respondent said YES that they find products easily
available in easy day and rest of them said NO for Chaupal
Sagar.
Most of the respondents feel that they find products easily
available in easy day. As various brands and variety or
products are available in easy day like different varieties of
Soup, sauces, Frozen foods, soap, shampoo's, vegetable oil,
etc.

Q16. Where do you find good packaging of products ?

90
80
70
60
50
40
30
20
10
0
Easy day

Kirana shop

Here 88% respondent said that they find good packing of


products from Easy day and rest of them said for Chaupal
Sagar.
Most of the respondents said that they find good packaging at
easy day as products are packed in a better way as compared
to Chaupal Sagar Like pulses, spices etc. you find these
goods are in good packing in easy day but not in Chaupal
Sagar.

Findings & Recommendations

I.

Home delivery : Easy can also provide the facility of


home delivery, so it may help easy day to increase it's
sales.

II.

Small packaging: Easy day can provide small packaging


of their products in small packets i.e less than 500gms.

III.

Friendly staff: The staff can be more friendly towards


the customers.

IV. More staff: There should be at least one member in each


section & one member in each cash counter.
V. More stores: Stores can be open in other areas of
Bareilly like Rajendra Nagar, Civil lines.
VI.

More space: Present store is bit compact in size as


compared to wide range of its products.

Limitation's of Study
I.

Customer are more loyal towards Chaupal Sagar as easy


day is opened just before 3 years, and customer's
purchase house hold items from Chaupal Sagar for many
years.

II.

Sample size is not appropriate to draw a fruitful


conclusion.

III.

Consumer preferences are partly divided.

IV. There are thousands of Chaupal Sagar but there in only


TWO Easy day stores in Bareilly.

Conclusion
Easy day is a major retail store for todays customers in
Bareilly. It is a place where customers find variety of products
at a reasonable price. Easy day has a good reputation of itself
in the market. It holds a huge customer base. The majority of
customers belong to service class family. The youth
generation (Hostlers) also likes shopping at easy day.
Easy day provides various kinds of goods like grocery,
stationary, food items, electronic items, crockery, chocolates
and many more. It competes with all the specialty stores of
different products which provide goods at a discounted rate all
through the year. It holds a large customer base and it seemed
from the study that the customers are quite satisfied with Easy
day. As if now there are 2 Easy day stores in Bareilly one in
Green park & in Rampur garden, it seems from our survey

that there is a vast growth of Easy day lying as customers


demand is increasing for Easy day.
The major drawback of Easy day is it's location and this may
discourage the customers to come to Easy day and shop.

Bibliography

Books
o Marketing Research : Churchill
Internet Web Page
o www.bharti-retail.in
o en.wikipedia.org

Annexure

Impact on Advent of Easy day on Chaupal


Sagar in Bareilly.
This Questionnaire is the part of the course curriculum of our management subject
"Marketing Research". The purpose is to ascertain the effect of organized retail on
unorganized retail market.

[Tick () the relevant below]

Name:

Q1. Gender
I.
II.

Male
Female

Q2. Age
I.

Less than 20

II.

21-30

III.

31-40

IV.

More than 40

Q3. Number of family member's


I.

Less than 5

II.

6-10

III.

11-15

IV.

More than 15

Q4. Education ?
I.

Primary

II.

Secondary

III.

Graduate

IV.

Post Graduate

Q5. Occupation ?
I.

Student

II.

Service

III.

Business

IV.

Professional

Q6. Where do you shop for groceries most frequently?

I.

Easy day

II.

Local retailers

Q7. Why do you shop at Easy day ?

Strongly
Strongly
Agree

Agree

Neutral

Disagree

Disagree

I.

Competitive prices

II.

Choice of products

III.

Availability of products

IV.

Location / Convenience

V.

Favourite brands

Q8. Why do you shop at Kirana shop ?

Strongly
Strongly
Agree
Disagree

I.

Competitive prices

II.

Choice of products

III.

Availability of products

Agree

Neutral

Disagree

IV.
V.

Location / Convenience
Favourite brands

Q9. On average how often do you shop ?

I.
II.

I shop more than once a week


I shop once a week

III.

I shop once every 2 weeks

IV.

I shop once a month or less

Q10. Does Easy day offer the best value for money?

I.

Strongly Agree

II.

Agree

III.

Neutral

IV.

Disagree

V.

Strongly Disagree

Q11. Does Easy day offer a wide product range?

I.

Strongly Agree

II.

Agree

III.

Neutral

IV.

Disagree

V.

Strongly Disagree

Q12. Which one is the most customer-friendly?

I.
II.

Easy day
Kirana shop

Q13. Where do you find more 'Discount offer' in products?

I.
II.

Easy day
Kirana shop

Q14. Where do you find Good quality products ?

I.
II.

Easy day
Kirana shop

Q15. Do you find any products easily in easy day but not in Kirana shop ?

I.

Yes

II.

No

Q16. Where do you find good packaging of products ?

I.
II.

Easy day
Kirana shop

Any suggestion or feedback for the outlet which you are using :

Thanks for the Cooperation :)

*For the convenience of respondents we write "Kirana store" in place of "Local Mom & Pop
Stores"

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