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TOPIC:
COMPARATIVE STUDY EASY DAY
AND CHAUPAL SAGAR"
ACKNOWLEDGEMENT
We take this as an opportunity to thank all those without
whom the journey of doing our project would not have been
as pleasant as it has been to us. Working on our project was a
constant learning experience with all sweat and tear which
was its due but not without being richly stimulating
experience of life time.
SWAPNIL SAXENA
BBA VI SEM
Index
I. Acknowledgement
II. Executive summary
III. Introduction of Easy Day
IV. Introduction of Chaupal Sagar
V. Objective of the Study
VI. Research Methodology
VII. Result & Interpretation
VIII. Findings & Recommendations
IX. Conclusion
X. Bibliography
XI. Annexure
Executive Summary
This project is tries to get an insight of the Comparative
study easy day and chaupal sagar in Bareilly.
This research would facilitate to bring out the qualities
and factors which influence consumer to buy form Easy
day and Chaupal Sagar. The data is being collected
from Primary sources. Primary research has been
conducted on 100 Customers of easy day as well as
Chaupal Sagar through Questionnaire & Personal
interview. For fulfilling our research objective we are
majorly taken into consideration House makers. This
study analyze the customers response towards Easy day.
Thus data has been systematically analyzed and
EASY DAY
INTRODUCTION
Easy day is an Indian retail brand that runs chains of consumer
retail department stores which
Enterprise Limited.
It was named as EASY DAY when it was introduced in the
market in Feb. 2007.
Easy day is an Indian retail brand that runs chains of consumer
retail department stores.
Easy day presently has 220 stores across 13 states.
Easy day Market provides customers everything a great market
offers, bringing together a potent combination of the familiar
and the innovative, all under one roof. These stores range up to
55,000 sq. ft. and offer thousands of products displayed in a
consumer-friendly manner that brings both entertainment and
ease to the shopping trip.
CHAUPAL SAGAR
INTRODUCTION
The growth story of India is spreading itself to hinterlands where rural
India is the seventh largest country by geographical area and is a
parliamentary republic consisting of 28 states and 7 union territories
with a population of 1.13 billion, being the world 's second most
populous country accounts for 70 % for the present population . The
increase in has been shown in consumption and production pattern as
well as to the income of rural population. Almost Major agricultural
crops include rice, wheat, oilseed, cotton, jute, tea, sugarcane, and
potatoes. The agricultural sector accounts for 17% of GDP while the
service and industrial sectors make up 54% and 29% respectively.
The Union Budget for 2009-10 hiked the allocation for the National
Rural Employment Guarantee Act (NREGA) to US$ 8.03 billion,
giving a boost to the rural economy. This is in addition to the
ambitious Bharat Nirman Programme with an outlay of US$ 34.84
billion for improving rural infrastructure. According to a study on the
impact of the slowdown on rural markets commissioned by RMAI
and conducted by MART, the rural economy has not been impacted
by the global economic slowdown. The rural and small town economy
and
increase
visibility.
GlaxoSmithkline
Consumer
As clear from the story on Reliance Fresh and Metro, organized retail
sector can bring a revolutionary change in rural India unless it goes
for quick short-term gains. With Wal-Mart famous for its 'Always
Low Prices' coming in India with Bharati as equal partner, Indian
farmers and rural craftsmen can hope for a better direct deal to the
entire Indian economy. International Business division of ITC
started a new initiative namely a E- CHUPAL ( VILLAGE MEETING
PLACE ON AN ELECTRONIC PLATFORM).
Introduction
As customers tastes and preferences are changing, the market
scenario is also changing from time to time. Todays market scenario
is very different from that of the market scenario before 1990. There
have been many factors responsible for the changing market scenario.
It is the changing tastes and preference of customer which has bought
in a change in the market. Income level of the people has changed;
life styles and social class of people have completely changed now
than that of olden days. There has been a shift in the market demand
in todays world. Technology is one of the major factors which is
responsible for this paradigm shift in the mark. New generation
people are no more dependent on haat market and far off departmental
stores. Today we can see a new era in market with the opening up of
many departmental stores, hyper market, shoppers stop, malls,
branded retail outlets and specialty stores.
This market field survey will help in knowing the present customers
tastes and preferences. It will help me in estimating the customers
future needs, wants & demands.
Company Profile
Bharti Enterprises is an Indian business conglomerate headquartered
in New Delhi, India, operating primarily across India and in some
other countries. It was established by Sunil Bharti Mittal. Bharti
Enterprises has businesses spanning across telecom, retail, financial
services, manufacturing and software. The company was founded
by Sunil Bharti Mittal along with two siblings in 1976. The company
was not so famous in India by its own name, rather its brand names
like Airtel and Beetel (PSTN Phone Sets) are household names in
India. The company underwent a brand reformation process and
changed its logo and corporate Image.
sectors,
with
joint
partnership
in
States based Wal-Mart Stores, Inc, which is the largest retailer in the
world.
The retail brand of Bharti retail Ltd, is all set to become one of India's
leading retailers. The easy day brand is built around the mission of
saving money for our customers by offering quality products at the
lowest price in the market.
Easy
day
currently
operates
in
13
states
- Jammu
and
Fruits
Beauty products :
Toiletries
Meat
Fragrances
Poultry
Dairy and baked products
Makeup
Canned goods
Shaving
Soups
Grains
Skincare items :
Snacks
Cookies
Chips
Apparel
Condiments
Hosiery
Beverages
Sauces
Spices and
Toys
Candy
Gifts
Kitchen ware
Tools
Research Methodology
Research design
o Descriptive research
This research provides data about the population being studied. But it can
only describe the "who, what, when, where and how" of a situation, not
what caused it. It describe the characteristics of a relevant group which
estimate the percent (%) of units in a specified Population to determine
the perception of product characteristics. It is used to make more specific
predictions.
Primary source
Data observed or collected directly from first-hand experience. The data
which is collected first hand specially for the purpose of study. It is
collected for addressing the problem at hand.
Research Tool
o Questionnaire
A set of printed or written questions with a choice of answers, devised
for the purposes of a survey or statistical study.
o Personal Interview
probing
for
clearer
explanations.
Place
The survey was conducted in different location in Bareilly city.
Approach
The approach used by a surveyor for the project varies with the purpose
of the survey. Under this report, "Quantitative & Qualitative" approach
both are used as per the requirements of the survey.
Statistical Tools
Representation of statistical data by diagram, graphs, charts or pictures is
more effective than tabular representation being easily intelligible to a
layman, indeed diagrams is most essential whenever it is required to
convey any statistical information to the general public.
I.
Bar Diagram
70
60
50
40
30
20
10
0
Male
Female
Q2. Age
45
40
35
30
25
20
15
10
5
0
Less then 20
21 - 30
31 - 40
More than 40
90
80
70
60
50
40
30
20
10
0
Less than 5
6 to 10
11 to 15
more than 15
Q4. Education ?
70
60
50
40
30
20
10
0
Primary
Secondary
Graduate
Post-Graduate
Q5. Occupation ?
70
60
50
40
30
20
10
0
Student
Service
Business
Professional
Housewife
70
60
50
40
30
20
10
0
Easy day
Kirana Shop
Strongly Disagree
Neutral
Agree
/C
on
ve
ni
en
ce
Fa
vo
ur
ite
br
an
ds
of
pr
od
uc
ts
Lo
ca
tio
n
Av
ai
la
bi
lit
y
of
pr
od
uc
ts
Ch
oi
ce
Co
m
pe
tit
iv
e
pr
ic
es
Strongly agree
120
100
80
60
Strongly Disagree
40
Neutral
20
Agree
Strongly agree
/C
on
ve
ni
en
ce
Fa
vo
ur
ite
br
an
ds
of
pr
od
uc
ts
Lo
ca
tio
n
Av
ai
la
bi
lit
y
of
pr
od
uc
ts
Ch
oi
ce
Co
m
pe
tit
iv
e
pr
ic
es
Most of the respondents feel that they were satisfied with the
competitive prices ,choice of product, availability of product
and their favorite brand available in Chaupal Sagar and more
over they were satisfied with location also.
100
90
80
70
Strongly Disagree
60
Neutral
50
Agree
40
Strongly agree
30
20
10
0
Easy day
Kirana shop
100
90
80
70
Strongly Disagree
60
Neutral
50
Agree
40
Strongly agree
30
20
10
0
Easy day
Kirana shop
100
90
80
70
Strongly Disagree
60
Neutral
50
Agree
40
Strongly agree
30
20
10
0
Easy day
Kirana shop
100
90
80
70
Strongly Disagree
60
Neutral
50
Agree
40
Strongly agree
30
20
10
0
Easy day
Kirana shop
120
100
Strongly Disagree
80
Neutral
Agree
60
Strongly agree
40
20
0
Easy day
Kirana shop
35
30
25
20
15
10
5
or
le
ss
O
nc
e
Ev
er
y
m
on
th
we
ek
s
we
ek
on
ce
M
or
e
th
an
O
nc
e
we
ek
45
40
35
30
25
20
15
10
5
0
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
When we ask respondents that easy day offer best value for
money then 41% of them are agreed & 18% are strongly
agreed, 30% neutral and 11% disagreed.
Most of the respondents feel that easy day offers the best
value for their money as (Ref. to question no. 7) the
respondent are agreed towards competitive prices of easy day
that depicts that easy day provide good quality of products at
reasonable price.
Agree
Neutral
Disagree
Strongly Disagree
70
60
50
40
30
20
10
0
Easy day
Kirana shop
Here 36% respondent said that they found Easy day is most
customer-friendly and rest of them said for Chaupal Sagar.
Here, Most of the respondents feel that they find Chaupal
Sagar more customer-friendly as they feel whenever they need
something in case of urgency, they are ones who are great
help to them. As they are near to them.
Q13. Where do you find more 'Discount offer' in
products?
80
70
60
50
40
30
20
10
0
Easy day
Kirana shop
Here 79% respondent said that they find more discount offers
from Easy day and rest of them said for Chaupal Sagar.
As easy day provide more discount offer in order to attract
more and more customers in their retail store mostly in
household items , it also provide seasonal, festival offers and
occasional offer.
60
50
40
30
20
10
0
Easy day
Kirana shop
Q15. Do you find any products easily in easy day but not
in Chaupal Sagar?
70
60
50
40
30
20
10
0
Yes
No
Here 64% respondent said YES that they find products easily
available in easy day and rest of them said NO for Chaupal
Sagar.
Most of the respondents feel that they find products easily
available in easy day. As various brands and variety or
products are available in easy day like different varieties of
Soup, sauces, Frozen foods, soap, shampoo's, vegetable oil,
etc.
90
80
70
60
50
40
30
20
10
0
Easy day
Kirana shop
I.
II.
III.
Limitation's of Study
I.
II.
III.
Conclusion
Easy day is a major retail store for todays customers in
Bareilly. It is a place where customers find variety of products
at a reasonable price. Easy day has a good reputation of itself
in the market. It holds a huge customer base. The majority of
customers belong to service class family. The youth
generation (Hostlers) also likes shopping at easy day.
Easy day provides various kinds of goods like grocery,
stationary, food items, electronic items, crockery, chocolates
and many more. It competes with all the specialty stores of
different products which provide goods at a discounted rate all
through the year. It holds a large customer base and it seemed
from the study that the customers are quite satisfied with Easy
day. As if now there are 2 Easy day stores in Bareilly one in
Green park & in Rampur garden, it seems from our survey
Bibliography
Books
o Marketing Research : Churchill
Internet Web Page
o www.bharti-retail.in
o en.wikipedia.org
Annexure
Name:
Q1. Gender
I.
II.
Male
Female
Q2. Age
I.
Less than 20
II.
21-30
III.
31-40
IV.
More than 40
Less than 5
II.
6-10
III.
11-15
IV.
More than 15
Q4. Education ?
I.
Primary
II.
Secondary
III.
Graduate
IV.
Post Graduate
Q5. Occupation ?
I.
Student
II.
Service
III.
Business
IV.
Professional
I.
Easy day
II.
Local retailers
Strongly
Strongly
Agree
Agree
Neutral
Disagree
Disagree
I.
Competitive prices
II.
Choice of products
III.
Availability of products
IV.
Location / Convenience
V.
Favourite brands
Strongly
Strongly
Agree
Disagree
I.
Competitive prices
II.
Choice of products
III.
Availability of products
Agree
Neutral
Disagree
IV.
V.
Location / Convenience
Favourite brands
I.
II.
III.
IV.
Q10. Does Easy day offer the best value for money?
I.
Strongly Agree
II.
Agree
III.
Neutral
IV.
Disagree
V.
Strongly Disagree
I.
Strongly Agree
II.
Agree
III.
Neutral
IV.
Disagree
V.
Strongly Disagree
I.
II.
Easy day
Kirana shop
I.
II.
Easy day
Kirana shop
I.
II.
Easy day
Kirana shop
Q15. Do you find any products easily in easy day but not in Kirana shop ?
I.
Yes
II.
No
I.
II.
Easy day
Kirana shop
Any suggestion or feedback for the outlet which you are using :
*For the convenience of respondents we write "Kirana store" in place of "Local Mom & Pop
Stores"