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DEPARTMENT OF ANTHROPOLOGY
QUAID-I-AZAM UNIVERSITY
ISLAMABAD-PAKISTAN
2013
rehmaniqra@hotmail.com
rehmaniqra@hotmail.com
REVIEW LITERATURE:
I have read some of the books which are related to my topic. The some of the
views of writer are giving here. According to Roshco in his book News
making he has define the news as
MASS MEDIA
The first recorded usages of mass media as a term was in 1923, in Advertising
& Selling. Here, mass media is loosely defined as
Representing the most economical way of getting the story over the new and
wider market in the least time
The etymology of the concept is crucial in understanding mass media as it is
composed of two words:
I.
The mass media are diversified media technologies that are intended to
reach a large audience by mass communication. The technology through
which this communication takes place varies.
Broadcast media such as radio,
Recorded music, film and television transmit their information
electronically.
Print media use a physical object such as a:
Newspaper,
Book,
Pamphlet
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Here we are dealing with radio, television, film and other means. The
communication flow from a sender of message to large number of receiver of
message a great deal of the context of mass media take the form of texts
narrative or stories found in TV program, song, news etc. we also find
narratives in person conversation and may other areas.
(Asa Berger, Media Analysis Techniques: Techniques of Interpretation, Kindle
Edition.)
II.
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LOCALE:
I proposed my ethnographic research in Quaid-i-Azam University. It is
located in Islamabad, Islamabad capital territory. Covering the approximated
area of 1700 acres below the Margalla hills, the university is internationally
known for its higher learning, technological advancement, and intellectual
interaction with a joint collaboration in various academic disciplines with
various international institutes, including the United Nations.
RESEARCH METHODOLOGY:
Anthropological methodology is different in its perspective and had a wide
range of application. The research tools which I will use in field research are as
followed to have a comprehensive and detailed qualitative data which is
anthropological method and technique to comprehend my academic work in my
ethnographic research.
SAMPLING:
Sampling is a technique which is used to filter out a small group from the big
population, it is called sample group .As I have done my ethnographic research
in Quaid-i-Azam University. In this university approx 8 to 9 thousands students
rehmaniqra@hotmail.com
Awareness
Electronic media promotes Healthy Ideas
Demoralizing Affect
Blackmailing Journalist and threatening of Journalism.
Entertainment
Awareness:
The level of awareness among the youth of Pakistan is more than the other
countries. As we know electronic media is a tremendous source for awareness.
Pakistan has round about 80 to 100 news channels that is the mine thing that
increases more awareness in our youth. If we compare our youth awareness
level with American youth we will feel the difference because there only 2 to 3
news channels. This is in every field especially in political discussion.
Awareness is very essential and it can easily get by the electronic media news.
Youth should promote the awareness of very thing through this mean because it
is the best way.
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(google)
When
the news about Pakistan idol is come on the screen it makes youth more
energetic and inspires youth. Electronic media is the one of the best way that
can communicate and share information all over the world. Thats why it is the
basic source for information. Youth in different fields like engineering, medical,
anthropology etc do different types of researches, innovations and I think its
the duty of media that they should promote it all over the world and then make
such types of programs, competitions that can prove our youth one of the best
in the world.
Demoralizing Affect:
Our youth has the potential to meet with the globe challenges in terms of
nuclear, space technology, information technology, worlds environment and the
biggest forth coming challenge of water but our media news is play a pathetic
role by providing the terrorism news, crime and the news sometimes which are
putting the national security into the stake like Ajmal Kasab Village news which
was favorable to our enemies. Electronic media news has a good influence and
also bad influence on the youth. Electronic media no doubt modernizing the
mind of youth and promoting them but at the same time it has demoralizing
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.
(Wali Babar)
Entertainment:
Electronic media news is source of entertainment also. Media broadcasting has
introduced the new way of casting news. The news is tell in a different manner
that people especially youth can take interest in the news. They have used a
funny manner and also highlight the news in such a manner that which become
attention seeker. We have a clear example of GEO TAIZ. Youth like to watch
this news channel.
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(google)
Media news is also making such types of news programs which have become a
source of entertainment also. The famous program Hum sub umeed say hain.
Youth like to watch it and feel relaxation. Programs like haseb-e-hal and
khabar-nak they are not only the source of entertainment but also the
interpretation of news in a funny manner with lots of informative segments
involved in it.
RESULTS:
I did my research and gave the questionnaire to the youth. About 40% of my
respondents were in favor that electronic media has a good impact on youth and
60 % were not agreeing that media news has good impact. Youth is that phase in
which the mind of can easily change.
One of my respondents said:
Basically, electronic media news are failed to produce a positive effect on the
youth. So thats why I have left to take interest in the news now
Many of my respondent like to watch news from channel GEO NEWS
because education that is the most important thing. News regarding our country,
government issues and steps taking on the education are always useful.
The results of research has shows us that TV news is not broadcasting the news
with true facts and figures and should not gave such information that is against
the ethics and the prestige of the country. The impact of our country is supposed
to improve by the electronic media news. As our youth is getting away from the
news so its the duty of the news channels that they improve their self so that
our youth start take interest in news.
The major impact of electronic media news on the youth is the personality
buildup. One of my respondents said:
News has a role in building ones personality which often has been ignored
For detailed reasoning and analysis refer to appendices.
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BIBLIOGRAPHY
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QUESTIONNAIRE
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Very good
Good
Fair
Poor
Government
Terrorism
Fashion
Sports
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