Paul Hardy

H.T. Racing Intrepid

This was formed to help Paul Hardy and other drivers within the team to achieve their full potential.

Derrick Hardy - Team Principal

Involved in motor sports throughout his life and an ex RAC British Open Rally Champion.

Steven Hardy - Race Technician

Worked with European and British Champions, currently fourth in the world. Now devotes all his time to Paul concentrating on him
becoming British No.1.

The overall aim of the team is to fulfil the ambition and achieve the goals to have a British Champion. Self motivation and the will to
succeed with the right backing the team feels that 2010 will be the year for a British Champion.

The Team
I started karting at the age of 10 as a hobby. My dad
then discovered I had a natural talent for karting. The
following year I travelled around the UK with my brother
and dad winning many races.

Now looking back at the age of 15 I have achieved 4th in

the British Championship and I have won over 60 trophies.

I have appeared on many TV programs and in newspapers.

I have also had the opportunity to meet Lewis Hamilton
and Jenson Button. My aim and dream is to become an F1
champion.
Age : 15 years old
Home Town : Sunderland
School : Sunderland High
Races : Mini Max and KF3
Ambition : British Kart Champion and advance
through motorsports to F1

Profile
Paul has won more than 60 trophies some of which are listed below:-

･ WLKC 2007 Champion

･ Sports Person of the Year
･ Brian Hornby Memorial Trophy for the Best Achiever of the Year
･ Driver of the Year
･ 2008 - 4th in the British Championship Mini Max
･ 2009 - 9th in the British Championship KF3

From the age of 11 years old Paul has become a leading figure in Karting Nationally and a major force in Mini
Max and KF3

Recent History
Name recognition and product placement are a
large portion of today’s effective marketing
strategy. Paul Hardy will give your company
greater exposure because he is a new breed of
racer which appeals to spectators and television
companies as the next Lewis Hamilton.

A sponsor partnership with the HTR Racing Team

is an affordable opportunity to reach a highly
active and diverse audience. Your company will
gain exposure to a large audience and with the
advances in digital TV and the internet the
popularity of the sport is growing.

Paul Hardy’s professional approach to racing has

made him a household name in the karting
world, but with your help we want to enable Paul
to move his career forward and develop into a
top class driver which will attract media
attention and a fan base allowing your company
to grow with his career.

Sponsoring Paul Hardy

There are plenty of marketing opportunities for
sponsoring Paul Hardy. Although not receiving
the same level of media attention or spectator
interest as high profile sports such as Fomula 1
the same marketing principals apply.

Sponsors can use car racing for:

- exposure and awareness
- promotional activity
- image building
- media campaigns
- addressing a specific target audience
- corporate hospitality

The most effective way to use Kart racing

sponsorship is to base it around strong brand
identification, on the driver and the Kart, then
use photographs in advertising and marketing
materials. Promotional activity at race events is
also effective in addressing spectators.

Sponsorship in Motorsport
Benefits of Sponsorship to the Sponsor & Advertising Coverage

A major benefit to the sponsors will be public relations; they will sponsor their own livery and will be seen by
millions of people during the course of the events as well as attracting the local and national press including all the
rounds will be televised giving greater exposure. Sponsorship will also generate a team spirit throughout the whole
company.

･ Company name on the kart allowing spectators and viewers see your name on the track
･ Sky Sport is televising a feature on Paul prior to the season beginning.
･ Press coverage
･ Spectators
･ Possible displays in store with replica kart for events and exhibitions in the sponsors own name.
･ Potential for the company to advertise on the teams race suits, clothing, helmet, visor, owners race truck
and awning which WILL generate more business for the sponsor!

Benefits of Sponsorship
Corporate Benefits Hire/Business/Stag/Hen Parties

Hire – Why not treat yourself to a fun day out?

Business – Tired of the same Board Room Meetings? Change the venue! Why don't you try
conducting your business meetings in a more stimulating, intrepid environment!

Stag/Hen – Want to do something different other than the normal on your last day of freedom? Well
why not try something out of the ordinary! Come a long and experience a pure adrenalin
rush!

Corporate Benefits
You don't know unless you give it a go!

The sport has generated a lot of interest since Lewis Hamilton has succeeded in F1, encouraging others to take-
up this sport, as we are aware all F1 drivers started in karts.

The two largest national competitions are:-

･ Formula Kart Stars – Sponsor - Bernie Ecclestone

･ Super 1 The British Championship

Try It......
 Super 1 British Championships Events 2010 Autosport Young Guns Events 2010

･ 13/14 March Shenington ･ 10/11 April Rockingham

･ 24/25 April Larkhall ･ 8/9 May Snetterton
･ 29/30 May Nutts Corner ･ 26/27 June Pembrey
･ 19/20 June Rowrah ･ 17/18 July Castle Coombe
･ 07/08 Aug Glan y Gors ･ 21/22 Aug Brands Hatch
･ 04/05 Sep Whilton Mill ･ 29/30 Aug Thruxton
･ 23/24 Oct PF International ･ 25/26 Sep Donington Park

Formula Kart Stars Events 2010

British Grand Prix Kart Master Event 2010
･ 2/3/4 April Rowrah
･ 30/31 June PF International ･ 14/15/16 May Whilton Mill
･ 01 July PF International ･ 2/3/4 July Glan Y Gors
･ 12/13/14/15 Aug Angerville France
･ 24/25/26 Sep Wigan
The events attract the best drivers in the country and use of circuits all over the British Isles. ･ 16/16/17 Oct PF International

Timetable of Events
H.T. Racing
15 Cranborne
Sunderland
SR3 3SQ
United Kingdom

T: 44(0)191 528 9005

F: 44(0)191 528 9005

W:www.paul-hardy.co.uk
W:www.intrepiduk.com
E: info@kart-kart.com

Contact