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MINISTRY OF EDUCATION, MALAYSIA

VOCATIONAL COLLEGE STANDARD CURRICULUM
COURSE INFORMATION

COURSE NAME

ADVERTISING

CODE NAME

KRG 402

LEVEL

2 SEMESTER 4

CREDIT UNIT

4.0

CONTACT HOUR

FACE TO FACE

: 6.0 HOURS/WEEK

NON FACE TO FACE : 5.0 HOURS/WEEK

COURSE TYPE

VOCATIONAL

PREREQUISITE

CORE REQUISITE

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15 - 18 July 2014

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COURSE OUTCOMES

At the end of the course, the students should be able:1.

Describe advertising understanding in terms of graphic design and apply technical terms in industry.

2.

Describe the advertising and graphic design work using critical thinking.

3.

Explore and develop skills to meet career requirement in advertising design industry.

4.

Manage advertising process and demonstrate preparation of advertising material to meet customer needs and expectation.

COURSE DESCRIPTION

Advertising design combines words and pictures in a highly organized and persuasive way to sell products and ideas. Graphic design is the
manipulation of graphic elements to communicate ideas, emotions and other abstract concepts visually. In this major students can study
creative advertising design, graphic design, or both in print media.

In creative advertising design students will be prepared for professional placement in the creative advertising industry. Student will focus on
professional practice, media production processes, professional industry processes. Students will learn to communicate through a variety of
mediums, television, point of sale, radio, direct mail, web and outdoor advertising but majoring on print media advertising..

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CONTENT AND LEARNING STANDARDS

PROGRAM

REKA BENTUK GRAFIK

INDUSTRI (MEDIA CETAK)

COURSE NAME

ADVERTISING

CODE NAME

KRG 402

CONTACT HOUR

CONTENT STANDARD

LEARNING STANDARD

1. INTRODUCTION TO
ADVERTISING

1.1 Describe the definition of advertising

1.2 Describe advertising evolution

PERFORMANCE CRITERIA
1.1.1 Explain definition of advertising according
to advertising industry.
1.2.1

Explain trend of advertising according to

advertising evolution.

2.2

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PROGRAM

REKA BENTUK GRAFIK INDUSTRI (MEDIA

CETAK)

COURSE NAME

ADVERTISING

CODE NAME

KRG 402

2. FUNCTIONAL OF
ADVERTISING

2.1 Describe advertising function on marketing

and communication

2014

2.1.1 Explain the function of advertising in

marketing and
Communication.
2.1.2 Compare between printed media and
digital media advertising according to
advertising function.

CONTENT AND LEARNING STANDARDS

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15 - 18 July 2014

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PROGRAM

REKA BENTUK GRAFIK INDUSTRI (MEDIA

CETAK)

COURSE NAME

ADVERTISING

CODE NAME

KRG 402

3. ADVERTISING STRATEGY

3.1 Plan the advertising strategy

2014

3.1.1 Identify the target market in advertising

industry.
3.1.2 Identify product competitor in advertising
industry.
3.1.3 Analyse strength and weakness of
product in advertising strategy.
3.1.4 Apply the advertising strategy to promote
the product according to advertising
industry.

CONTENT AND LEARNING STANDARDS

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PROGRAM

REKA BENTUK GRAFIK INDUSTRI (MEDIA

CETAK)

COURSE NAME

ADVERTISING

CODE NAME

KRG 402

4. IDEA
CONCEPTUALIZATION
IN ADVERTISING

4.1 Develop advertising product

2014

4.1.1

Identify advertising product according to

client needs.
4.1.2 List the advertising requirements
according to product needs.

CONTENT AND LEARNING STANDARDS

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PROGRAM

REKA BENTUK GRAFIK INDUSTRI (MEDIA

CETAK)

COURSE NAME

ADVERTISING

CODE NAME

KRG 402

5. IDENTIFY LAYOUT
DESIGN JOB
REQUIREMENT

2014

5.1 Determine layout for job order requirement

5.1.1 Layout for job order requirement

obtained.

5.2 Determine type of layout

5.2.1 Layout concept identified.

5.3 Determine size of artwork

5.3.1 Artwork size identified.

5.4 Determine design element

5.4.1 Artwork concept identified.
5.5 Visualize product outcome
5.6 Determine product colour requirement

5.7 Determine special typeface

5.8 Determine printing colour output

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5.5.1 Paper type identified.

5.6.1 Colour concept, i.e.:
Festive
Classic
Energetic
Sensual
Playful
5.7.1 Type of layout design confirmed
according to job order.

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5.9 Match product to target audience

5.8.1 Identify printing colour output (CMYK,
Greyscale).
5.9.1 Target audience (General, Kids, Woman,
Guys, Teenager or Corporate).

CONTENT AND LEARNING STANDARDS

PROGRAM

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REKA BENTUK GRAFIK INDUSTRI (MEDIA

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CETAK)
COURSE NAME

ADVERTISING

CODE NAME

KRG 402

6. PERFORM SKETCHES
AND IDEA
DEVELOPMENT

6.1 Sketch a raw ideas

6.1.1 Sketch a raw ideas development

6.2 Visualise a concept ideas

6.2.1 Layout thumbnails produced.

6.3 Produce idea development

6.4 Finalise suitable sketches
6.5 Demonstrate idea and concept in product
development process

6.3.1 Layout thumbnails organized.

6.4.1 Raw idea produced by sketching.
6.5.1 Product out sketches.

6.6 Present final sketches

6.6.1 Idea development are produced.

CONTENT AND LEARNING STANDARDS

PROGRAM

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REKA BENTUK GRAFIK INDUSTRI (MEDIA

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CETAK)
COURSE NAME

ADVERTISING

CODE NAME

KRG 402

7. DESIGN LAYOUT

7.1 Apply appropriate Desktop Publishing

Software

7.1.1 Use suitable software for design layout.

7.2 Produce page layout draft for review

7.2.1 Visualization concept and ideas are

created.
7.2.2 Page layout draft saved in suitable or
related format.

7.3 Create artwork technical specification

7.4 Demonstrate layout design

7.3.1 Page layout draft printed with visible

guide and base line grid.
7.3.2 Page layout draft printed with crop marks.
7.3.3 Page layout draft printed with trim marks.
7.3.4 Page layout draft printed with bleed.
7.4.1 Page layout draft reviewed and approved.

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PROGRAM

REKA BENTUK GRAFIK INDUSTRI (MEDIA

CETAK)

COURSE NAME

ADVERTISING

CODE NAME

KRG 402

8. PROPOSE NEW LAYOUT

TO SUPERIOR/CLIENT

2014

8.1 Select proper file extension format

8.1.1 Layout are saved in suitable file format

(ai, indd, eps, tiff).

8.2 Apply file management procedure

8.2.1 Apply file management procedure i.e.:

Image folder
Font folder

8.3 Produce ideal size artwork

8.4 Propose well-presented artwork

8.3.1 Layout with artwork technical specification

presented.
8.4.1 All linked files compiled.

CONTENT AND LEARNING STANDARDS

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PROGRAM

REKA BENTUK GRAFIK INDUSTRI (MEDIA

CETAK)

COURSE NAME

ADVERTISING

CODE NAME

KRG 402

9. IDENTIFY COLOUR
CONCEPT DESIGN JOB
REQUIREMENT

9.1 Determine colour concept for job order

requirement

9.2 Determine suitable colour

9.1.1
9.1.2
9.1.3
9.1.4

2014

Theme are identified.

Objective of product determine.
Job order are identified.
Ideas of producing colour concept are
confirmed according to job order.

9.2.1 Identify the suitable colour according to

job order.

9.3 Visualize product outcome

9.4 Determine printing colour output
9.5 Match colour to target product
9.6 Match colour to target audience

9.3.1 Produce product outcome

9.4.1 Identify printing colour output
9.5.1 Colour to target product are identified.
9.6.1 Colour to target audience are identified.

CONTENT AND LEARNING STANDARDS

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PROGRAM

REKA BENTUK GRAFIK INDUSTRI (MEDIA

CETAK)

COURSE NAME

ADVERTISING

CODE NAME

KRG 402

10. PERFORM COLOUR

COMBINATION

2014

10.1 Apply suitable desktop publishing software

10.1.1 Use suitable desktop publishing

software.

10.2 Communicate with colour

10.2.1 Colour combination determine.

10.2.2 Colour combined and mixed according
to requirement.
10.2.3 Mood defined by colour combination.

10.3 Apply colour concept to layout

10.4 Apply colour concept to typography
10.5 Apply colour concept to image

10.3.1 Colour concept are applied to layout.

10.4.1 Colour concept are applied to
typography.
10.5.1 Colour concept are applied to image.
10.5.2 Colour concept are applied to artwork
colour application.

11. PROPOSE COLOURED

ARTWORK TO SUPERIOR

11.1Review new colour concept

11.1.1 New colour concept are reviewed.

11.2Print colour concept

11.2.1 Colour concept are printed.

11.3Submit colour concept

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11.3.1 Colour concept are submitted.

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11.3.2 Colour concept designed to subordinate

for action.

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