SUBMITTED TO

GTU
ACADEMIC YEAR

2014-2015
ENROLL.NO

147590592050
GUIDED BY

PROF.VIRAL KAMDAR
INSTITUTE

H.N.SHUKLA COLLEGE of management studies

PREPARED BY

MADHURI KALOLA

PREFACE

The objective of practical at M.b.a level is to develop

prospective about the company & function at various areas of
management.
As per the syllabus of the GTU in M.B.A course practical
study & training is important for management student only theatrical
knowledge at various level of business unit is necessary for every
student. Industrial visit plays an important role to get practical view point
of student & also making the aware about the problems, opportunity &
situation of all industrial units.
In this regard have training at CHOUKI DHANI. I have
prepared on the basis of the information which I have collected from
various department of the Hotel. I have gathered necessary information
regarding the Hotels service.

ACKNOWLEDGEMENT

It is the duty of student of M.B.A to prepare and submit a

project report industry visit by them. This report being a part of our
practical studies prepare studies is prepared by Madhuri kalola.
I was training CHOUKI DHANI. The purpose of visit was
to take valuable information regarding business management.
I am glad to present this project to you and all those work
and ideas have been so helpful in working out the report. I am very
thankful to MBA HOD Miss.Ushma Vala. I am thankful to Prof. Viral
Kamdar, his warm response for valuable suggestion given by him from
time to time in this industrial project report.
I would like to thank the whole staff of our college who
have directly or indirectly supported and helped in preparation and
companion of this report.

DECLARATION
I the undersigned Ms. Nisha. H. Sanchaniya student of
Department of management, 2nd semester hereby declare that the report for
summer training project entitled HEALTH AND SAFETY from 5th June, 2015 to
20th July, 2015 is my own work and has been carried out under the guidance of
Assit. Prof. Divyng Tiwari of SHREE H.N.SHUKLA COLLEGE OF MANAGEMENT
STUDIES, Rajkot (In-Gujarat). This has not been submitted to any other university
for securing any examination.

(Signature)
[Name of the student]
PLACE: - RAJKOT.
Date:

MAIN INDEX

SR.NO

PARTICULARS

PG.NO

1.
General information
2.
Personnel department
3.
Marketing department
4.
Finance department
5.
Vision & mission
6.
Research planning and procedure
7.
Data analysis and interpretation
8.
Findings
9.
Limitations
10.
Appendix
11.
SWOT analysis
12.
Future plan
13.
Suggestion
14.
Conclusion
15.
Bibliography
16.
Webliography
5

EXECUTIVE SUMMERY

CHOUKI DHANI RESORT, a rare ethnic Rajasthani Village of its kind is

a pride of RAJKOT CITY and GUJARAT state that is spread over 30,000
square yards of lush greenery with beautifully landscaped area. A rare
type of concept with traditional village that is fully equipped with all
modern facilities with the finest hospitality make it the ideal choice
amongst hotels in Rajkot for tourists as well as the businessman with
well spacious rooms equipped with modern amenities. Chouki Dhnai is
always there to serve you the best amongst Rajkot. They lead in motels
and hotels in Rajkot by setting standards of quality, service and facilities.

INDUSTRY OVERVIEW

The Indian resort industry has materialized as one of the key drivers of
growth among the services sectors In INDIA. It contributes to 6.23 % to
the national GDP and 8.78% of the total employment in the country.
Constant transformation, functional growth and improving standards
have gained the hospitality industry of INDIA approval all over the world.
These include business hotels, suite hotels, resort hotels, airport hotels,
extended stay hotels, apartment hotels, time share hotels, casino hotels,
convention centers and conference centers.
The resort and hospitality competitiveness report of 2013, published by
world economic forum, INDIA, stated that the ranking of INDIA is 11 th in
the ASIA pacific region and 65 th in the world resort and hospitality
competitiveness index 2013.

THE FUTURE OF HOSPITALITY

The Indian economy is opening up its horizons as it continues to

integrate with the world economy. Therefore, the advantages of
conducting business with and in India are many. This has lead to
the maneuvering of verity of jobs to the shores of India, bringing in
its wake transit travelers, business travelers, business meets and
holiday seekers.
Further, the hospitality policy of the government aims at
development
of
integrated
hospitality
circuits,
speedy
implementation of hospitality projects, special capacity building in
the resort and hospitality sector and new marketing strategies.

INDEX

SR.NO.

PARTICULARS

INTRODUCTION

HISTORY & DEVELOPMENT

OF COMPANY

PROFILES

DEPARTMENTAL CHART

LOCATION OF UNIT

TIME KEEPING SYSTEM

ACCOMODATION & FACILITY

10

PG.NO.

INTRODUCTION
CHAUKI DHANI resort is established in the year of 2001. The resort is excellent in
the service and ambiance. The look is traditional and the activities carried in the
evening were fascinating. They were simultaneously hosting a private party with loud
music.

CHUKI DHANI management is continuously thinking in advance about tomorrows

requirement and accordingly there is always new development in the property. There
is place for all types of amusement, celebration of marriage including pre and post
marriage function with lots of rooms and huts for staying, birthday party celebration
of corporate meetings with good sound system and many more things can be done.
They offer many varieties of foods including their specialty Rajasthan food. In short it
is place which you would like to visit again and again.

11

12

HISTORY AND DEVELOPMENT

13

PROFILES
Name of the resort :CHOUKI DHANI
Year of the Establishment:The Resort was established in 2001.
Address
Near all India radio tower,
Jamnagar Road,
Rajkot 360002.
Gujarat, India.
Form of organization
The form of organization is
Telephone & fax no.
Tel.: 91-281-6543664
Mo. 99789 55595
Fax: 91-281-2474370
Website
www.choukidhani.com
E-mail:
info@choukidhani.com

14

DEPARTMENTL CHART

HR
MAN
AGE
SKILL
EDR
WOK
SEMIS
ERS
KILLE
D
WOR
KERS

BOARD
OF
PARTN
ERS
FINA
MAR
KETI
NG
SUPER
MAN
VISOR
AGER

NCE
MAN
CHIEF
AGE
ACCO
R
UNTAN
ACCO
T
UNTAN
T
CLE
RKS

15

LOCATION OF UNIT
One of expert in this field remarks, The location of plant should be
field in such a manner that people interested in this success, can sell goods most
profitability and can manufacture with least expenditure.

Chouki Dhani is stated at;

Near All India Radio tower,
Jamnagar road,
Rajkot-360 002

The location purpose:

Easy availability of power
Employee available at cheaper rate
Easy availability of raw material
Near to city

16

TIME KEEPING SYSTEM

Time and tide waits for none
time keeping system deals with the attendance, level late arrival report, and wage
and salary administration. Time keeping system records information, show report,
and report of leave without permission etc. after receiving this information the
concerned the departments takes decisions and work accordingly.

CHAUKI DHANI is providing the 24 hours room service.

SHIFTS:
09:00 am to 02:00
02:00 pm to 04:00 break time
04:00 pm to 08:00
08:00 pm to 12:00 am

17

ACCOMMODATION AND FACILITIES

CHOUKI DHANI provides the most spacious cottages as

per the requirements of the guests. All the cottages are

very well decorated and designed as per the standards
of a star category.

Accommodation and facilities provides by the Chouki

dhani:

26 cottages
Well specious cottages equipped with basic facilities
Satellite transmission
24 hour front desk
Internet access
Business centre
Swimming pull
Running hot and cold water
Express check in
Room service
Ample parking
Doctor on call
Morning walk up facility
Left luggage room
Round the security

18

INDEX

19

SR. NO.

PARTICULARS

PAGE NO.

INTRODUCTION

HUMAN RESOURCE PLANNING

RECRUITMENT& SELACTION

TRAINING & DEVELOPMENT

WAGES & SALARY ADMINISTRATION

INDUSTRIAL RELATIONSHIP

PROMOTION AND TRANSFER POLICY

INTRODUCTION
20

Now-a-day people of the company are considered and also giving more important
so personnel management is necessary for all of the company.

Mind your men; they will manage all other things

As per term implies personnel management is the management of

Human resources in an organization and is concerned with the creation of
harmonious working relationship among its participant and ringing about their almost
individual development. It effectively describes the process of planning and directing
development and utilization of human resources in an organization.

According to EDWARD FLIPPO

Personnel management is planning, organization, directing, and

controlling of the procurements, development, compensation, integration,
maintenance, and separation of human resources to the end that individual
organization and societal objectives are accomplished.

HUMAN RESOURCE PLANNING

21

Human resource planning, in the sense of getting things done through people. Its
an essential part of every managers responsibilities, but many organizations find it
advantageous to establish a specialist division to provide an expert service
dedicated to ensuring that the human resource function is performed efficiently.
People are our most valuable asset is a clich which no member of any senior
management team would disagree with. Yet, the reality for many organizations is that
their people remain
Under valued
Unser trained
Unser utilized
Poorly motivated & consequently
Perform well below their true capacity
The rate change facing organizations has never been greater & organizations must
absorb & manage change at a much faster rate than in the past. In order to
implement a successful business strategy to face this challenge, organizations, large
or small, must ensure that they have the right people capable of delivering the
strategy.
The market place for talented, skilled people is competitive & expensive. Taking on
new staff can be disruptive to existing employees. Also, it takes time to develop
cultural awareness,product/process/organization knowledge & experience for new
staff members.
In CHOUKI DHANI there is very friendly atmosphere. In CHOUKI
DHANI HR planning is handled by the manager Mr. Manoj K. Kuriakose They have
a high sense of adequacy with clear goals about their future & are directed by this
goal.

RECRUITMENT AND SELECTION

22

RECRUITMENT
Recruitment is described as the set of activities and processes used to legally obtain
a sufficient number of qualified people at the right place and time so that the people
and the organization can select each other in their own best short and long term
interests. In other words, the recruitment process provides the organization with a
pool of potentially qualified job candidates from which judicious selection can be
made to fill vacancies. Successful recruitment begins with proper employment
planning and forecasting. In this phase of the staffing process, an organization
formulates plans to fill or eliminate future job openings based on an analysis of future
needs, the talent available within and outside of the organization, and the current
and anticipated resources that can be expanded to attract and retain such talent.
Also related to the success of a recruitment process are the strategies an
organization is prepared to employ in order to identify and select the best candidates
for its developing pool of human resources. Organizations seeking recruits for baselevel entry positions often require minimum qualifications and experiences.
CHOUKI DHANI RESORT to fill up the vacancies at managerial level.
Advertisement is published in the local newspaper inviting application, to fill up the
require vacancies.

SELECTION
Selection tools available to organizations can be characterized along a continuum
that ranges from the more traditional methods of interviews, application forms and
references, through to the more sophisticated techniques that encapsulate
biographical data, aptitude tests, assessment centre, work samples, psychological
testing, and so forth. Each method of selection has its advantages and
disadvantages and comparing their rival claims involves comparing each method's
merit and psychometric properties. The degree to which a selection technique is
perceived as effective and perhaps sophisticated is determined by its reliability and
validity. In a comparison of personnel selection practices in seven European
countries explored the utilization of a range of established selection methods.
IN CHOUKI DHANI, Selection refers to select the employee who is most efficient in
work will be selected to fill up the vacancies at managerial level.

TRAINING AND DEVELOPMENT

23

After selecting an employee the most important and established part of

the personnel program is to impart training to the new comer. Training is the process
of increasing skills of an employee for doing a particular job. It also helps employee
to make aware about the environment, policies, relations, and responsibilities of an
organization.
Training is the application of knowledge with a specific objective.
Through it trainer are given awareness as regard rules and producers to be followed
to perform their operation.
Training is defined as, The act of increasing the knowledge and skills
of employee for doing a particular job.
The training that prepares people to perform their present jobs better. Training
teaches employees required skills, knowledge and attitudes and help them in
improving their performance.
There are main two types of training:
1) On the job training
2) Off the job training
Training is provided by CHOUKI DHANI for the following reasons:
1.
2.
3.
4.
5.

To reduce supervision
To increase the moral
To reduce labor problem
To increase productivity
Minimum accident and wastage

DEVELOPMENT:

24

Definition

Development is Process of economic and social transformation

which is based on complex cultural and environmental factors and their interactions.
Development is a long term educational process utilizing a systematic and
organized procedure by which managerial personnel learn conceptual and
theoretical knowledge for general purpose.
The term development refers to an over-all growth of the worker by
enhancing his latent capacities and molding his personality. With the help of top
executives and outside experts is taken for development program.
Human resources development concerned with developing the skills,
knowledge and competencies of the people and it is a people oriented concept. The
scope of management development is divided into three areas, knowledge
development, skill development, attitude development.
The development is the method of developing all round personality, so
that mental abilities and inherent qualities are developed. Development is
undertaken by superiors, outside experts and self. In the development future career
is at the centre.
CHOUKI DHANI depend upon leadership provided by the manager executive
development programmes are needed to develop leadership skill & management
abilities and also increasing the employees knowledge and work abilities and also
they tries to increase the living of standards.

WAGES AND SALARY ADMINISTRATION

25

WAGES
Wage may be defined as payment for the use of labor. It is the price of labor hired
and employed by an entrepreneur.
Wages & salary are also one of most importance factor for the CHOUKI DHANI.
Payment of wages & salary time to time to workers & employees makes them more
efficient & good in their work. Wages are paid to the labor, as per daily payment &
salary are paid to their employees & officers as per monthly payment.

SALARY
It is concerned with the process of compensation directed towards
remunerating employees for services rendered and motivating them to attain the
desired levels of performance. salary is generally refers to the reward given to
employees for their work.

Unskilled workers:

4500 to 8000

Semi skilled workers:

10000 to 16500

Skilled workers (executives):

20000 to 40000

RECORD KEEPING SYSTEM

26

In every industry there have all record regarding there workers, employees, officers
etc.

TYPES OF RECORDS:
CONVENTIONAL:
Papers
Charts
Files
Blue Prints

MODERN:
Video Films
Audio Cassettes
Magnetic Tapes
Magnetic Cards
Computer Floppy
The types of personnel information and data included in records cover job design,
analysis, specifefication, human resource planning, recruitment, selection,
placement, induction, test and interview scores, performance appraisal scores, ,
transfer, promotion ,demotion, disciplinary actions wages, salaries, benefits,
pensions, gratuity, provident fund, medical benefits, safety programmes,
absenteeism, working hours, work allocations, employee turnover etc.
CHOUKI DHANI also maintain record of employees & workers.
They keep record of their promotion, transfer, wages & salary, date of
birth, phone no., blood group, address and record related to services.

27

INDEX

28

SR.NO.

PARTICULARS

1.

INTRODUCTION

2.

MARKETING RESEARCH

3.

MARKET SEGMENTATION

4.

PRICING POLICY

5.

ADVERTIZING

6.

COMPETITORS

29

PAGE NO.

INTRODUCTION

The market is a center around which marketing activities revolve. A market in

general may be describe as a place where goods & services are offered for sales,
buyers & sellers meet & the title to goods is transferred. In olden days buying &
selling of goods was done by coming together in periodical face held at specific
place & on specific date sellers put their commodity in their names this also happen
in the days of Barter system people having surplus goods of their need. The
invention of money as a medium of exchange revolutionized the market system.
Thus, market is referred to as the place or geographical area where buyers &
sellers assemble &exchange goods or where a commodity is concentrated for sale
but today this meaning of market is considered to be narrow because world is
converted into the global village.
Marketing consists of those which effect transfer in ownership of goods & care for
their physical activity involved in the process of distribution of goods and services.
The purpose of a business is to create a customer marketing is the
function of business concerned with creation of customer. This means that marketing
is the essence of all business.
If finance is considered as blood of business than
30

Marketing is considered as life of business.

MARKET RESEARCH

Marketing research is the systematic gathering, recording, and analysis of

data about issues relating to marketing products and services. It always incorporates
some form of data collection whether it is secondary research (often referred to as
desk research) or primary research which is collected direct from a respondent. The
goal of marketing research is to identify and assess how changing elements of the
marketing mix impacts customer behavior.
There are mainly three methods of marketing research as follow:
o Observation method
o Experimental method
o Survey method
CHOUKI DHANI prefers survey method, they conduct a market survey to
know the tastes & preferences of the consumers & also to find out which theme of
celebration is currently popular in the market.
The co. also monthly report from the entire authorized research department
regarding the services which is provided by CHOUKI DHANI to their customers. So
31

by this, the company gets in idea about which models. So by this, the company gets
in idea about which services to be given more to their customers.

32

MARKET SEGMENTION

Companies distinguish the major market segments. Target one or more of these
segments and develop products and services and marketing programs tailored to
each. Thats why companies are embracing target marketing.
Market segmentation is the division of the market or population into
subgroups with similar motivations. Market segmentation is the act of dividing a
market into different types of groups of buyers who might require separate products
and marketing mix.
The segmentation is done according to the resources available and the
opportunities offered. Through segmentation firm tries to identify those who are most
likely to buy their goods and services. This customer orientation makes market
segmentation an important pillar of the marketing concept and the modern marketing
process.
Market segmentation in CHOUKI DHANI is done through demographic
segmentation under that on the basis of use of services.

THEY USE FOLLOWING POINTS FOR INCRASING MARKET SEGMENTATION:

Proper Market strategy

Services provide according to needs
Specialization in management
Beneficial to society

33

PRICING POLICY
Pricing is a very critical decision in marketing management. The main objective of
the firm, that is, to earn profit very much depends upon the correct price decision.
After meeting all the cost involved, the sales revenue generated must yield a surplus
before that however affected by the price changed for the product.
Economist define price as the exchange value of a product or service
always expressed in money. For consumers, the price is an agreement between
seller and buyer concerning what they are going to receive. For modern shopper the
price is not only the expression of money outflow, but also represent a certain value,
benefit or satisfaction perceived by certain product or service.
CHOUKI DHANI decides price of their services on market trend, cost of
raw material, government policy, and most important thing is their competitors price.
CHOUKI DHANI provides services at a cheaper rate in comparison to
their competitor.

5% Advertisement expenses
20% Administrative expenses
35 % service tax
25% cost of product, raw material
15% profit margin

ADVERTISING
34

Advertising is a form of mass communication. In the present day

advertisement has become an inspirable part of business marketing activities, hardly
there is a business in the modern world without advertisement is a powerful element
of the promotion mix. It is non-personnel. The purpose of advertising is nothing but to
sell a product, a services or an idea. The real objective of advertising is effective
communication between producers and types of media of advertising such as press
publicity outdoor advertising, direct mail advertising etc.
CHOUKI DHANI prefers news papers, pamphlets and brocers for their
advertisement.

COMPETITORS
35

In the modern era there is cut throught competition in the market ; there are few
competitors in the business, but now- a-days in the world, business is known as
competition world. Each firm has competitors, where there are many buyers and
sellers. Firm has to fix their pricing policy, marketing strategies, product policies and
advertisement, in keeping of view the competitors.

CHOUKI DHANI is competing with their rivals in this industry. Some of them are as
follow:
The fern
Motel the village

36

37

INDEX

SR. NO.

PARTICULARS

1.

INTRODUCTION

2.

FINANCIAL PLANNING

3.

CAPITAL STRUCTURE

4.

MGT. OF FIXED ASSETS

5.

MGT. OF WORKING CAPITAL

6.

ACCOUNTING POLICY

38

PAGE

INTRODUCTION
Undoubtedly money occupies a key in the capitalistic economy of the modern age.
One of the most important functions of the top management is to raise finance at a
right time and in a right quality and also to use it most effectively. In fact this function
constitutes the course of finance management.
Money is the life blood of modern business.
Money is required to purchase expensive machinery and also for day to
day expenses on raw materials, labor and operational and administrative needs of
business. Executions of expansion plans and modernizations programs are not
possible without adequate finance.
Hoagland says Financial management is concerned with such matters as,
haw a business corporation raises its finance and how it makes use of it. It can be
said to be a lubricant which keeps the business running. In simple words, financial
management means rising of adequate funds at the minimum cost and using them
effectively in business.
39

In short finance management is the master key for maximum

utilization of money power.
CHOUKI DHANI not having separate financial department. it performs its
function in the most suitable way with an eye on future planning. It commands the
flow of cash and funds properly and their efforts that the firm has a high reserve
for future as a safety measure.

FINANCIAL PLANNING

Financial planning is planning about the functional requirements, financial

availability and the financial target. Finance planning is the process estimating the
requirement of finance and arranging the same from the best available sources for a
specific time period or for a particular time. The finance relates more to monetary
issues and the same is very important with the planned would apparently result
better profitability.
The financial plans are of two types long term and short term plans. Short
term plans are made for 1 year and long term plans are made for more than 1year
some areas of financial department requires short term planning. While some
requires long term planning so it is preferable for the company to maintain both type
of planning.

40

This RESORT prepares long term as well as short term financial plans. They
prepare plans in such a way that cash inflow remains greater than cash outflows.
This is the only reasons that the CHOUKI DHANI has not faced any shortage of
funds till today. In long term plans they future. Generally long term plan is done by
directors. In this way, they consider the amount of funds, how to utilize them
effectively.

CAPITAL STRUCTURE
Capital structure refers to the long term sources of fund, such as
debenture, long term debt, performance share capital, equity share capital and
reserves and surplus. Capital structure can defined as combination of various
sources of finance. Consequently it is being increasingly realized that a
company should plan its capital structure to maximize the use of the fund.
Capital structure represents the mix of different sources of longterm funds in the total capitalization of the company.
Capital structure is the permanent financing of the company
represented by the long term debt and shareholders fund but it excludes
the short term credits. A firm should try to maintain on optimum capital
structure which maximum the value of a companys share in the market.
The RESORTs capital structure consists of following things:
Own Capital
Loan
41

MANAGEMENT OF FIXED ASSETS

Fixed asset are those which are of a somewhat or permanent nature and are
used by business in its normal operations, they do not offered for sales. Fixed assets
management is the more important task which a management has to do in its day to
day situations. This management becomes of greater importance of fixed assets
involve high amount as investment and a degree of risk because they have usually a
high cost and longer life.

Sr.

Particulars

Amount (Crores)

Assets

3.67

Building

2.58

Other inputs

1.50

TOTAL

7.75

42

MANAGEMENT OF WORKING CAPITAL

Working capital management has crucial role for rendering the best services.
A firm must ensure adequate working capital to meet routine expenses management
of working capital involves management of cash, management of receivable,
management of inventory, and profit management.

The management of CHOUKI DHANI about working capita.l

Formula: Current assets current liabilities=working capital

Working capital

sr

Particular

Amount(crores)

Current assets

9, 74, 60, 032

Current liabilities

94,26,503

Working capital

(Total)

7, 04, 54, 819

43

ACCOUNTING POLICY
Accounting policy is necessary for any business, no business
can function well if its accounts is not maintain properly to know the financial position
of the business or to know the firm is making progress or not.
Accounting policies are the backbone of a companys financial
accounting & reporting processes senior corporate leader ensure these policies
conform to INDIAN Standard, including US, Generally accepted accounting
principles or GAAP & international financial reporting standard or IFRS.
In CHOUKI DHANI accounting year is 1 st April to 31st march. They charge
depreciation on assets by reducing balance method & it is 15% they accept
government policy for these. Accounts are necessary for any business. No business
can function well if its accounts are not maintained properly. To know the financial
position the business or to know the firm is making progress or not.

44

SWOT ANALYSIS
The location of The Resort is near to the city.
Internal personal relationship is very nice between worker,
S

Strength

staff and owner.

Loyalty of consumers.
Wide variety of foods, rooms & other services.

Weaknesses

Prices are too high for localize middle class.

The Resort situated near to the city, they can have more
O

Opportunitie
s

market share.
The Resort can get more business with more promotion.

Today, Chouki Dhani is firstly threatened by competition.

T

Threats

Now -a-days, these organizations are suffering from the

fear of constantly increasing price of raw material.

45