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www.linkedin.com/in/jeannieprice
OBJECTIVE: Seeking to transition from small company owner to leadership role in a company where I can utilize my
Sales & Marketing and General Management skills.
SUMMARY
CORE COMPETENCIES
Strategy, Execution &
Leadership
Brand Development
Product Development &
Rollout
Growth Management &
Business Development
P/L Management
Productivity Enhancement
Team Leadership
PROFESSIONAL EXPERIENCE
Mia Mariu LLC. Dallas, Texas
(2007 to present)
Health and Beauty social selling company operating throughout the US and Puerto Rico - Privately Held - under $1 m in sales.
PRESIDENT & CEO. Leveraged entrepreneurial orientation to launch health and beauty company to meet the needs of niche ethnic
markets. Responsible for leading the operations and strategic direction of organization with full P&L responsibility. Oversee all
finances, sales, business development and human resources. Functional responsibility for product development, product supply
chain, marketing and sales communications, consumer research, and community affairs. Business is currently transitioning from
direct sales to online retail.
Key Accomplishments
Created and sustained health and beauty direct selling business for 8 years. Identified market opportunity, secured capital
investment from private equity partners, and built business infrastructure from scratch. Drove company to just under $1
million in annual revenues.
Provided leadership, mentoring and training to 1,600+ independent sales representatives across the United States and
Puerto Rico.
Identified and cultivated working relationships with high end cosmetic and nutritional manufacturing partners to develop a
complete line of natural organic health and beauty products with over 100 SKUs. Conceptualized product categories,
worked with chemists on formula development, established reliable product supply chain, developed brand positioning,
and successfully launched products. This line has had no quality issues and negligible returns according to industry
standards.
Developed productive sourcing relationships throughout North America and China to establish cost effective supply chain.
Fostered relationships with third party logistics partner to handle warehouse, distribution & fulfillment. Through diligent
management, maintained consistent high service levels 99%+ throughout tenure.
Home Interiors and Gifts Inc. Dallas, Texas
(1999 to 2006)
$800 +million, Privately Held Company - largest direct sales provider of home dcor accessories in the United States, Canada, Mexico
and Puerto Rico with 65,000+ independent sales consultants.
SENIOR VICE PRESIDENT SALES & MARKETING AND INTERNATIONAL. Joined this Hicks Muse Tate & Furst (HMTF) portfolio
company at a time when the organization had been just bought out by equity firm. Was the first outside hire for 50+ years family run
business. Within a year, role transitioned quickly into finding new business growth opportunities to increase revenue and reduce
JEANNIE PRICE
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reliance on the core business. This ultimately culminated in assuming responsibilities for Sales and Marketing, in addition to
maintaining responsibility for the International Division.
Key Accomplishments
Provided leadership for a team of over 200 with three VP level Sales and Marketing direct reports and 2 International
President level direct reports in addition to being second to CEO in providing sales leadership to US independent sales force
of 65,000+.
Drove comprehensive research project that culminated in a new strategic plan to define new corporate growth strategy.
The strategic plan included company re-branding, market segmentation, branded product lines, new product categories,
and operational improvements to enhance service to customers. Branded product lines included, a licensed Better Homes
and Gardens line (partnership with the Better Homes and Gardens Magazine) which yielded over 80 million dollars in
incremental sales within the first year of introduction, and a new childrens product category which led to $40 million in
revenues in first 6 months of product introduction. These lines included some of Home Interiors highest-selling products
(by annual sales dollars) of all time.
Spearheaded the implementation of new branded corporate website establishing a comprehensive online presence
allowing for over 65,000 independent shopping portals and yielding an operating cost reduction of 18%.
Led the turnaround of poorly performing Mexican subsidiary. Restructured local operations and established new
management team that led to record double-digit growth and operating cost reductions of 30%.
Advanced HIGs international presence by launching local subsidiary in Canada. Worked with international business heads
to implement new ERP technology, manage expansion of offices and warehouse, selectively customize product lines, and
establish new purchasing/replenishment processes to manage fast growth without disruption to the business. International
operations grew from $4 million to $80 million retail under my leadership.
Mary Kay Inc. Dallas, Texas
$4 Billion worldwide direct seller of quality skin care and cosmetics - Privately Held.
(1991 to 1998)
EDUCATION:
MBA International Business, BA Languages University of Dallas Irving, Texas
PROFESSIONAL AFFILIATIONS: Member, Direct Selling Association; Volunteer Operation Homefronts Hearts of Valor.
OTHER: Fluent in Spanish, French, and Italian. Solid working knowledge of German.