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BRANDING
GUIDELINES
THE SEAL FOR
QUALITY AND TRUST

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WWW.AVB.ORG.AU

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INTRODUCTION

THE IMPORTANCE OF BUILDING & MAINTAINING

THE AUSTRALIAN VERIFIED BUSINESS BRAND
BENEFITS OF CONSISTENT
BRAND USAGE
The Australian Verified Business brand is an expression
of the companys vision and values. By effectively and
consistently delivering the brand message, Australian
Verified Business will be able to direct how a prospect,
customer, and the industry view this independent
brand. The Australian Verified Business brand will
differentiate our clients apart from their competition by
conveying that they are a quality and trusted business.

OBLIGATIONS TO
CONSISTENT BRAND USAGE
Branding begins with you. It is important that you
remain committed to promoting the brand. The best
way to communicate who we are and what we do is
to use the Australian Verified Business brand identity
effectively in visuals.
Our brand identity conveys our positioning and
personality externally and internally. You help build the
value of our company through careful and consistent
communications that reflect our corporate positioning
and our brand identity. Familiarize yourself with the
guidelines included in this document. If vendors,
partners, or Australian Verified Business employees use
our brand incorrectly, it exposes the Australian Verified
Business brand to serious and costly legal risks.
In essence, it prevents Australian Verified Business from
being able to take strong legal action against any parties
that might try to undermine our brand. Your strict
adherence to these guidelines will always serve our
business needs well, and they will assist legal efforts to
protect the Australian Verified Business brand.

WWW.AVB.ORG.AU

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LOGO LAYOUT & STYLE

KEEP THE SEAL CONSISTENT ACROSS ALL MEDIA.

APPROVED LOGO STYLES.
>>COLOURS
BLUE

GREY

COLOUR

Blue:
CMYK: C = 100%, M = 65%, Y = 0%, K = 0%
RGB: R = 0%, G = 96%, B = 174%
HEX: #0060AE
Grey:
CMYK: C = 0%, M = 0%, Y = 0%, K = 65%
RGB: R =118%, G = 120%, B = 122%
HEX: #76787A

>>FILE FORMATS
GREY

Print - PDF, EPS, JPEG

Web - PNG

>>COLOUR MODES
Colour
Grey
White

WHITE

WWW.AVB.ORG.AU

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DESIGN ELEMENTS
MAKE YOUR CUSTOMERS AWARE
OF YOUR VERIFICATION

>>CLEAR SPACE

Clear space must be maintained around the

logo which is no less than the height of the
V in the word VERIFIED contained in the
namestyle of the logo around all sides of
the seal.
Providing clear space around the
Australian Verified Business seal ensures
that it will have a dominant presence within
your layout.

>>DIMENSIONS
Print:
PDF, EPS
Standard A4 size - 210x297mm
JPEG (Colour & Greyscale Seal only)
A6 - 105x148mm, A4 - 210x297mm,
A2 - 420x594mm
Web:
Portrait (width x height)
150x223px, 600x893px, 1200x1793px
Landscape (width x height)
326x150px, 1292x600px, 2600x1200px

>>MINIMUM SIZE

The minimum size for reproduction of the

logo is 150 pixels in height for the landscape
version, or 150 pixels in width for the
portrait version.

WWW.AVB.ORG.AU

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EXAMPLE USAGE

DISPLAY FOR DIGITAL AND PRINT

COMPANY
NAME

CN

COMPANY
NAME

Dear Client

SUBJECT

Thank You

N
N
C
C

Mr. John Smith

manager

Y.COM.AU

OLOG
WWW.OSTECHN

WEB
any.com
info@yourcomp
any.com
www.yourcomp

M.AU

OLOGY.CO

CN

DATE

09/03/2012

sales manager

A: 12345 Richmond
Road, street 37 NY
123456
P: +392 54 56178
| F: +123 456
info@website.com
| www.ostechnology.com789
.au

ECHN
WWW.OST

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MICHAEL DUKE

COMPANY
NAME

COMPANY
NAME

GY.COM.AU

WWW.OSTECHNOLO

COMPANY
NAME

ADRESS
12345 Richmond
Stone Road
Huntington street
37 NY 123456
TELEPHONE & FAX
+31 (6) 12 34 56 78
+31 (6) 34 56 78 90

WEB
info@companynam
e.com
www.ostechnology
.com.au

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Address: 12345 Richmo

nd Road, street 37

NY 123456 | Phone

: +392 54 56178 |

Fax: +123 456 789

| info@website.com
| www.companyname
.com

WWW.AVB.ORG.AU

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USAGE DONTS

ENSURE YOU COMPLY WITH OUR

GUIDELINES AND FOLLOW BELOW

1. Do not change the colors or font weights

within the Australian Verified Business seal.
2. Do not place the Australian Verified Business
seal on a patterned background or directly
on an images main subject matter.
3. Do not place the Australian Verified Business
seal on a colour clashing background
(e.g colour seal on a blue background).
The Australian Verified Business seal must
be colour appropriate and be placed accordingly
and be clearly visible to viewers.
4. Do not alter the shape or size of the Australian
Verified Business seal or its components.
5. Do not use drop shadows, glows, 3D, or other
effects on the Australian Verified Business seal.
6. Do not use the text portion of the Australian
Verified Business seal alone.
7. The blue tick with the stars and the words
Australian Verified Business should never be
used independently of each other.
8. Do not align product names directly against
the Australian Verified Business seal, proper
clear space must be maintained as the
Australian Verified Business seal is not used
as part of product names.

WWW.AVB.ORG.AU

CONTACT US
Australian Verified Business HQ
L3, 234 Sussex Street
Sydney NSW 2000
Telephone: 1300 790 975
Email: contact@avb.org.au
Website: www.avb.org.au

TM