New in UAE:

PCM

Professional Certified Marketer

By the American Marketing Association (AMA)

The PCM has finally arrived!

There are many benefits to becoming a PCM

The marketing industry is constantly evolving and

now more than ever, you need to stand out in the
marketplace. Showcase your expertise with AMAs
Professional Certified Marketer (PCM) program.

Attaining your PCM certification brings with it many benefits:

How important is the PCM?

The PCM credential is a symbol of professional
excellence that affirms your mastery of marketing
knowledge and commitment to quality in the
practice of marketing.
You will demonstrate to current and potential
employers, peers and clients that you have mastered
core marketing knowledge and principles. It also
shows your dedication to staying informed of new
developments in the marketing field and upholding
the highest professional standards.
The PCM aims to measure your knowledge and
application of the skills needed for professional
practice.

Heightens your marketability and provides differentiation from others in the

marketing talent pool
Demonstrates your commitment to staying abreast of the latest marketing
knowledge and practices
Indicates that you operate under the highest professional standards
Allows you to use the PCM credential & logo for public recognition of your
professional achievement
Serves as a benchmark of your career accomplishments and as a roadmap for
professional development going forward

Whats covered?

PCM Live Class package

The PCM covers 8 carefully studied topics that will harness your skills and knowledge for a successful
career in marketing:

Join the PCM Live Class at Morgan and gain

access to the following key components that will
prepare you for success on exam day:

Domain 1:

Domain 2:

Domain 3:

Domain 4:

Ethical Issues
Affecting the
Marketplace
Exam weight: 5%

Strategic
Marketing
Exam weight: 10%

Understanding
& Targeting the
Marketplace
Exam weight: 30%

Value Creation
Exam weight: 12%

Domain 5:

Domain 6:

Domain 7:

Domain 8:

Value Capture
Exam weight: 10%

Value Delivery
Exam weight: 10%

Marketing
Communication
Exam weight:15%

Marketing
Evaluation
Exam weight: 8%

1. Participant Handbook containing content on 8

domains of knowledge
Domain 1: Ethical Issues Affecting the Marketplace
Domain 2: Strategic Marketing
D
 omain 3: Understanding and Targeting the
Marketplace
Domain 4: Value Creation
Domain 5: Value Capture
Domain 6: Value Delivery
Domain 7: Marketing Communications
Domain 8: Marketing Evaluation
2. In-class instruction on 8 domains of knowledge
covered in exam

Who should enroll?

Anyone who is in marketing or would like to get into marketing.
Are you eligible for the PCM? Ask a Morgan representative to find out.

3. 600 online practice exam questions

4. Custom AMA PCM textbook with readings that
align directly with the 8 domains of knowledge
Marketing; Grewal Levy; 4th edition
S ervices Marketing; Zeithaml, Bitner, Gremler;
6th edition (chapter 6)

About the American Marketing Association

The American Marketing Association (AMA) was established in 1937 by
visionaries in marketing & academia. Today, the AMA has grown to be one of
the largest marketing associations in the world, with over 30,000 members
who work, teach and study in the field of marketing across the globe.
As the leading organization for marketers, AMA is the trusted go-to
resource for marketers and academics. We are counted on as the most
credible marketing resource where our members can stay relevant with
knowledge, training and tools to enhance lifelong learning and obtain
valuable information and connections.

Want to find out more? Contact us:

Dubai
Morgan International F.Z LLC
T: +971 4 429 0950 | E: info.dubai@morganintl.com
Abu Dhabi
Morgan International Training Institute
T: +971 2 622 5003 | E: info.auh@morganintl.com

Follow us:

The AMA is constantly innovating and evolving, helping to shape the field
as well as keeping abreast of the changing global marketplace to help our
members excel in their careers. No other organization provides more ways
for marketers and academics to connect with the people and resources they
need to be successful.
Visit AMA.org for robust content, innovative tools and resources on a
wide variety of marketing topics. For additional information about AMA
memberships, visit: international.ama.org.

Morgan International: The facts say it all!

Over 70,000 candidates since 1995

150+ classes annually


First Platinum Provider for Wiley CMA Review
Present across 34 locations worldwide: Europe, Middle East, Canada & India
Authorized partner and distributor for Schweser,
PRC, SHRM, APICS, AFP and IFMA
Over 5000 students annually
325 certified and experienced instructors
Sole licensee of Becker Professional Education
A
 warded Top 10 SHRM Learning System enrollments globally for the
past 6 years
O
 ffering CPA, CFA, CMA, CIA, CSCP, JIA, HRBP, HRMP, DipIFR,
FMP, FFAC & FP&A