UCP

SUFI GROUP OF INDUSTRIES

COMPANY NAME: SUFI GROUP OF INDUSTRIES
PUBLICITY SLOGAN: THE NAME THAT INSPIRES TRUST,
"BUY WITH FULL CONFIDENCE AS THIS IS YOUR BEST CHOICE"

HISTORY
Mr. Hadayat Ullah Sufi started production of soap in 1952 firstly on manual line of
production. Then in 1965 revolutionary step was taken and automatic mazoni soap plant which
were well known in the world for their most modern technique and standard, and as it was policy
of the company to go for the best, the plant having capacity of 12 ton per day (installed capacity)
was installed in new premises at 12-K.M. Lahore-Sheikhpura road. Later we increased our soap
making capacity by installing another Mazoni Plant having 36 ton per day capacity (installed
capacity). The factory took a further step ahead and glycerin recovery plant was also installed to
cover the by-product of our soap making method.M/S Hamza Vegetable Oil Refinery and Ghee
Mills Pvt. Limited. are producing 130 M.Ton of ghee and cooking oil for last five years.

SUFI INTRODUCTION
Hamza Vegetable Oil Refinery & Ghee Mills Pvt, in a brief period of less than 20 years, has
championed quality assurance and customer satisfaction to emerge asone ofthe top two market
leaders in the Edible Oil and Ghee industry in Pakistan. Under its marketing name of Sufi
Banaspati& Cooking Oil it has introduced international standards of production and packaging to
its industry. With certification of ISO9001:2008, the company continues to live up to its promise
of its distinction in customer satisfaction and consistency in quality with commitment and
dedication.
Currently operating with 3 state of the art production plants, it is the only company in Pakistan
providing pure oils and banaspati to its customers. With a countrywide distribution network
channel, it holds a good market share and offers a wide range of packaging options. The
company takes pride in its prized employees who form an integral part of this growth and
development over the years. The company not only enjoys loyalty from its customers but also
from its employees and boasts of average employment term as high as 8 years. We aim to
continue on its path of leadership and excellence with ever growing zeal and vigor.

COMPANY PROFILE
Soon after coming into being this God gifted country (PAKISTAN) had to face so many
problems. The most major share of GNP consisted on agriculture production. The only source
available for industrial product was unauthorized trade with India. With the passage of time
when Indo-Pak border was strictly closed, the shortage of industrial products increased and with

SUFI GROUP OF INDUSTRIES

that living of Pakistanis became harder and harder. This was the time when Government of
Pakistan realized to introduce countrys industrial policy on progressive lines. As it was need of
the time and there were enough initiatives available so the people who had experience in any
field of industrial sector jumped in and started moving the industrial wheel of Pakistan in the
forward direction.
At that period of time Mr. Hadayat Ullah Sufi, who himself had migrated from Amritsar (India)
took the initiatives and started production of soap in 1952 firstly on manual line of production.
This was in fact courage of bear handed person who invested nothing more than sincere labor in
the business. God, who has promised his men to give befitting reward of sincere efforts, picked
up this small institution and made it what you are seeing today in 1998. In the early days of
struggle and hardship other family members also play their vital role in the progress of
institution. As the time was changing industrial growth in Pakistan was picking up its pace, new
ideas in industrial production were also pouring in. Now it was need of the time to walk with the
pace of time.
Then in 1965 revolutionary step was taken and automatic mazoni soap plant which were well
known in the world for their most modern technique and standard, and as it was policy of the
company to go for the best, the plant having capacity of 12 ton per day (installed capacity) was
installed in new premises at 12-K.M. Lahore-Sheikhpura road. Now the production of soap
started on most modern soap plant with fully automatic system. This was a start of new era in the
age of soap industry of Pakistan. Later on as our products win reputation in the market due to its
high quality standard, increased our soap making capacity by installing another Mazoni Plant
having 36 ton per day capacity (installed capacity). The factory took a further step ahead and
glycerine recovery plant was also installed to cover the by-product of our soap making
method.M/S Hamza Vegetable Oil Refinery and Ghee Mills Pvt. Limited. are producing 130
M.Ton of ghee and cooking oil for last five years. Now the entire production system of mills is
undertaking a major change in installing automatic system of production.
As a part of this job automatic plant refining and deodorization is under construction in Belgium
and M/S S.A. Extraction De Smet N.V., Belgium are shipping this machinery in September and
October, 1999. Then another company M/S Hadayat Soap & Chemical Industries (Pvt. Ltd. have
installed an imported plant for Detergent Bar. Its productions are going to be launched very
recently. Presently its trial productions have been done very successfully. As regards our present
total turnover for both the companies is Rs.1350 Million and volume of annual imports is around
Rs. 750 Million.Our consumers have full faith in our quality, as our products fully pay back its
price to them. The most important matters which tops priority list of the company is to maintain
and make every efforts to improve upon the quality standards of our products. Our entire
production is supervised by very vigilant and well-equipped laboratory. We are consuming best
quality material available from every corner of the world. It will be worth mentioning that some
of the materials consumed in our products are not even known to our competitors that makes our

SUFI GROUP OF INDUSTRIES

products very distinctive from other available soaps in the market.
Now we are covering almost most of big as well as small cities of Pakistan and our products are
within reach of maximum population of the country. Our products are also available on all the
Government run stores popularly known as Utility Stores and CSD shops. We trust on the faith
of our consumers and consumers have faith in our quality. This is an ideal situation for an
industrial concern and the spirit of this relationship is also picked up in our publicity slogan

"BUY WITH FULL CONFIDENCE AS THIS IS YOUR BEST CHOICE"

FACTS & FIGURES

Our product is available in more than 450 cities across Pakistan.

The company ensures availability of product through its vast network of 450 distributors.

The company operates 3 state-of-the-art production units, each with their own quality
assurance laboratory.

A remarkable 32% market share and growing.

Various packaging options available for customer convenience including bottles, tins,
standup pouch, poly-bags , Jerry can and bulk packing.

Nationwide coverage and penetration of the distribution network.

Quality assurance with ISO9001:2008.

Awarded Super Brand Status for the year 2011-2012

Mission Statement
We will provide our customers the best quality products using the latest technology available to
the privileged customers in the selected market segments keeping in view the concern for
survival, growth and profitability of the organization. Our philosophy is to take care of our
suppliers, stock holders and the community. Our self concept and public image is to come up
with the innovative quality products at the right time and at the right place to cater to needs of
our customers. We will provide our employees a learning and friendly environment and
appreciate their creative and new idea.

VISION
Provide

the best quality products to every privileged customer. We want to capture the market

SUFI GROUP OF INDUSTRIES

but will not compromise on our quality products and the image in the minds of the customers.
Keeping in view the best interest of our stake holders Sufi Group is completely focused on the
rapturous relationship. To achieve it we provide our employees opportunities to work with us and
make sure that they learn maximum knowledge and utilize their strengths and expertise here to
attain delight for customer, supplier, community and government.

QUALITY POLICY
Sufi Group of Industries strives to meet and where possible, exceed its customers quality
requirements. Sufi Group of Industries has a policy to constantly strengthen them self by
adopting refined skills, training and learning from mistakes to continually improve the process.
They try never to repeat a mistake by going to its root cause and institute measures to prevent
future recurrence. We believe in teamwork and try to act like a family. Every member works
towards improvement of processes for his own satisfaction and that of the entire family.

MARKET GROWTH OR ESTABLISHMENT

In1965 revolutionary step was taken and automatic mazoni soap plant which were well known in
the world for their most modern technique and standard, and as it was policy of the company to
go for the best, the plant having capacity of 12 ton per day (installed capacity) was installed in
new premises at 12-K.M. Lahore-Sheikhpura road. Now the production of soap started on most
modern soap plant with fully automatic system. This was a start of new era in the age of soap
industry of Pakistan. Later on as our products win reputition in the market due to its high quality
standard, increased our soap making capacity by installing another Mazoni Plant having 36 ton
per day capacity (installed capacity).
The factory took a further step ahead and glycerine recovery plant was also installed to cover the
by-product of our soap making method.M/S Hamza Vegetable Oil Refinery and Ghee Mills Pvt.
Limited. are producing 130 M.Ton of ghee and cooking oil for last five years. Now the entire
production system of mills is undertaking a mjor change in installing automatic system of
production. As a part of this job automatic plant refining and deodarization is under construction
in Belgium and M/S S.A. Extraction De Smet N.V., Belgium are shipping this machinery in
September and October, 1999. Then another company M/S Hadayat Soap & Chemical Industries
(Pvt. Ltd. have installed an imported plant for Detergent Bar. Its productions are going to be
launched very recently. Presently its trial productions have been done very successfully. As
regards our present total turnover for both the companies is Rs.1350 Million and volume of
annual imports is around Rs. 750 Million.

Association with the Sufi Group

SUFI GROUP OF INDUSTRIES

1. Sufi Soap and Chemical Industries (Pvt) Limited
Sufi Bath Soap, Sufi Powder, Toilet Soap, Sufi Vermicelli, Sufi Mini, Sufi Darja Awwal, Sufi
Glycerine, Sufi Brown,Sufi Special Quality, Sufi Super, Sufi Nirol and Sufi Poly Bag 1 kg; 1/2
kg, Safon Dish Washing liquid. We are a locally owned and operated company, with our
corporate headquarters located in the capital city of Punjab, Lahore. Since 1952 Sufi Soap and
Chemical Industries Private Limited has been provided customer oriented and quality guaranteed
products nationwide. Our quality has stood the test of time and our reputation speaks for itself.
With our finest range of products, we have been able to cater to all our happy customers with
better incentives.
Products of Sufi Soap and Chemical Industries are
1.
Sufi Bath Soap
2.
Sufi Powder
3.
Sufi Vermicelli
4.
Sufi Mini
5.
Sufi Darja Awal
6.
Sufi Glycerine
7.
Sufi Brown
8.
Sufi Special Quality
9.
Sufi Super
10. Sufi Nirol
11. Sufi Toilet Soap

2. Hamza Vegetable Oil Refinery and Ghee Mills (Pvt) Limited

Canola Cooking Oil, Soya Bean Cooking Oil,
Banaspati Ghee, Sun Flower Cooking Oil.

3. Hadayat Soap and Chemical Industries (Pvt) Limited

Safon Dish Washing Soap

4. Hadayat Food Stuffs Industries (Pvt) Limited

Sufi Mineral Water
Sufi group provides quality consumer products and has gained consumers' trust for over 50
years; The name is well established in health and hygiene. Sufi introduces a new brand in the
water market. Sufi Finest Drinking Water: the real source of good health. With so much
dependent on water, one cannot afford to be careless about the kind and quality of water which
we drink. And this is where Sufi Finest Drinking Water comes in Pure and uncontaminated by

SUFI GROUP OF INDUSTRIES

any chemicals.

Projects:
* Sufi Textile (O.E)
* Sufi Flour
* Iqbal Flour
* Rehman Cotton
* Sufi Waste Plant
* Sufi Textile (Ring)
* Sufi Rice
Sufi Group of Industries (Pvt.) Ltd. was founded in 1963. The founder of Sufi Group was Sufi
Ghulam Rasool. From the beginning to the present Sufi Group is offering their products in the
Textile & Food Sector. The projects working under the same management are:
Iqbal Flour Mills (Pvt.) Ltd. 1971
Sufi Flour Mills 1975
Rehman Cotton Ginning Factory 1980
Sufi Textile Mills (O.E Spinning) 1988
Sufi Rice Mills 1996
Sufi Waste Recycling Plant 1997
Sufi Textile Mills (Ring Spinning) 1998
our customers have full faith in our quality, as our products fully pay back its price to them. The
most important matters which tops priority list of the company is to maintain and make every
efforts to improve upon the quality standards of our products. Sufi Group has developed and
implemented quality management system. To better satisfy the needs of its customers and to
improve the management of the company. We trust on the faith of our customers and the
customers have faith in our quality products. This is an ideal situation for an industrial concern
and the spirit of this relationship is also picked up in our publicity slogan
"BUY WITH FULL CONFIDENCE AS THIS IS YOUR BEST CHOICE"

SBUs OF SUFI GROUP OF INDUSTRIES

(1) Sufi Soap
Range of Sufi Soap:
1.

Sufi bath soap

2.

Sufi Powder

3.

Sufi Vermicelli

4.

Sufi Mini

SUFI GROUP OF INDUSTRIES

5.

Sufi Darja Awal

6.

Sufi Glycerine

7.

Sufi Brown

8.

Sufi Special Quality

9.

Sufi Super

10.

Sufi Nirol

11.

Sufi Toilet Soap

(2) Vegetable Oil and Ghee:

Range of ghee and oils:
1. Canola Cooking Oil
2.Soya Bean Cooking Oil
3.Banaspati Ghee
4.Sun Flower Cooking Oil
(3) Safon Dish Washing BAR / LIQUID

(4) Sufi Mineral Water

TECHNOLOGY
Initialization
Hamza Vegetable Oil Refinery and Ghee Mills Pvt Ltd is currently harnessing state of the art
batch and continuous processes for its manufacturing. When the company first took off, it
initiated production with batch process units in 1992. The following two units installed used
continuous process production which is maximizing mechanization on every front; it has fully
computerized functioning and operates automatically.
Conventional Processes of Production
At the time of its inception, our company was employing the conventional process in keeping
with the technology trend of the industry at that time. However, this was a lengthy and time
consuming procedure, inclusive of several stages. Its main features included
1. Neutralization: removal of FFA present in oil with alkali
2. Bleaching: removal of color contents with bleaching earth

SUFI GROUP OF INDUSTRIES

3. Hydrogenation: conversion of unsaturated fatty acids into saturated fatty acids to stabilize
oil
4. Deodorization: removal of objectionable contents with steam distillation under vacuum
Reengineering
In keeping with our promise to the customer to maintain state of the art technology to deliver
high quality products, we reengineered our production in 2003, and again in 2008. Hiring the
services of the world renowned Belgian company Desmet Bellestra was came into complete
automated and computerized mode of production using the Siemens S7 control system. The
conventional process of Neutralization was replaced with Oil Centrifugal Clarifying and
Separating Technology of the German technology leader Westphalia Separators.
Continuous Processes of Production and Beyond
The introduction of continuous process plants has been an integral part of the companys growth
and image creation. In keeping with the motto of the company, this automation has guaranteed
constant production and uniform quality to ensure excellence is delivered to our customers year
after year.
In addition to this, the plants are now equipped to operate on low energy requirements, reduced
manpower, avoid process loss and entail minimum wastage in complement to controlled
chemical consumption. The pressing and filtering technologies are PLC controlled, with a
precise dosage of activated bleaching earth in color content removal to maintain safety.
Thanks to the technology adoption, we now proudly offer our customers improved taste and
smell of our ghee and oil which undergoes a shorter processing period. Handling has been
simplified due to the addition of function keys, ensuring impeccable quality. Our products now
serve a longer shelf life, for the convenience of our customers.

PACKAGING
In the packaging department, international standards of quality are ensured due to the installation
of state of the art machinery imported from Europe, Singapore and China. As a result our
packaging process is swift and free of weight variation. It also ensures zero spillage, which
results in smooth operation and environment cleanliness.

QUALITY ASSURANCE
Achieving excellence in quality has been the foremost priority of our company and it has been
followed religiously throughout the course of its production life. Quality is the work ethic that
drives us along, and experts have been committed to achieving optimal quality products. From
raw materials to the finished products, we maintain strict standard of quality inclusive of the

SUFI GROUP OF INDUSTRIES

Quality Control Authority and Pakistan Standards. Quality checks are conducted on regular basis
to ensure there zero lapses in quality on every level. The company takes great pride in being
ISO9001:2008 certified, and every employee puts personal commitment to the goal of consistent
quality assurance.

CULTURE EMPLOYEES TO FAMILY

At Hamza Vegetable Oil Refinery and Ghee Mills, we cherish everyone associated with us and
the work that we do. In the process of building production plants and product lines, we built a
team which is now our most valuable and cherished asset. Every employee linked to our
company is like a family member, and the growth we have seen and the success we have
celebrated over the years has come from the dedication and commitment of our employees
giving their best at every stage in our production and marketing journey. We feel privileged due
to the immense talent of our qualified team members, who have not only chosen to work with us,
but exhibited commendable loyalty over time.
We offer a work environment built around principles of mutual respect and tolerance. As a team,
we motivate and facilitate so that each member can apply himself and give his best performance.
We believe in synergizing and optimizing. Here, you will not only attain a sense of achievement
in the growth of the company, but in your own as well.

EMPLOYEE FACILITIES
We have maintained our tradition of investing in our most valued assets consistently. To begin,
we offer a competitive salary package. Employees are engaged in frequent trainings so that they
can equip themselves with relevant skills and continue to learn throughout their career with us.
All our Heads of Departments and Executives are provided expensed vehicles for their
convenience.
We not only consider our employees family, we treat them that way also. Bonuses are given out,
especially on occasions such as Eid to contribute to their celebrations. Quality health benefits are
part of our job contract, not only for the employee but his/her spouse and children as well so that
we reach out to the entire family. We also have the tradition of sending our senior employees and
their spouse for Haj. Recreational activities are also a highlight on our human resource agenda;
annual family trips are conducted so that a family that works hard together can relax together and
strengthen its bond.

MANAGEMENT
Mr. Tariq Ullah Sufi
Chief Executive

SUFI GROUP OF INDUSTRIES

Mr. Khalid Hadayat Ullah Sufi
Director
Mr. Tanvir Ahmed Sufi
Company Secretary
Mr. Hamza Tariq Sufi
Director Sales & Marketing
At the heart of the Sufi Group is a culture of philanthropy. At present we have undertaken two
CSR Projects viz. Al Habeeb Eye Hospital and Free Dispensary. Both the projects focus on
addressing the needs of the lesser privileged.
SUFI SUNFLOWER COOKING OIL

Sufi Sunflower cooking oil has a very high smoke point, and helps food stay fresher and
healthier for longer periods of time.

Sufi Sunflower oil contains significant amounts of Vitamin E,

which reduces the risks for heart disease by over 30%.

It consists of high amount of heart healthy fats,

monounsaturated and poly unsaturated. They help in reducing
blood cholesterol level and lowering stroke risks.

It is low on the harmful saturated fats.

SUFI CANOLA COOKING OIL

Canola Oil has well established heart health benefits, and is recognized by many health
professional organizations including the American Dietetic
Association and American Heart Association.

Fats that are good for heart health i-e monounsaturated fats
and polyunsaturated fat are high in Sufi Canola Oil.

It is very low on the harmful saturated fats, less than 5%.

It contains Omega 3 which are essential fatty acids that are necessary for human body
to function properly. Intake of Omega 3 helps reduce risks of heart disease, high
cholesterol, high blood pressure and diabetes.

SUFI SOYBEAN COOKING OIL

SUFI GROUP OF INDUSTRIES

Sufi Soybean oil has the highest nutritional value. It provides proteins and amino acids in
the amounts needed for a healthy body.

Oil made from has soybean has absolutely no cholesterol, which dramatically reduces
risks for heart disease.

The linoliec and linolenic fatty acids in soybean oil help the
body absorb nutrients from food and help grow healthy cells.

It is low in harmful saturated fats and high in heart healthy

fats. Its overall fat profile makes it ideal for heart patients.

SUFI BANASPATI

Sufi banaspati gives your food a mouthwatering aroma and an unmatched taste.

Its low levels of cholesterol make it safe for heart patients and health conscious people.

It has significant amounts of Vitamin A and D.

High levels of heart healthy fats help you live a long healthy life

SUFI SPECIAL BANASPATI

At popular demand of consumers, Sufi special banaspati is being offered in 1Kg pouches.

Special banaspati maintains a very low level of cholesterol so you can enjoy every
moment of your life.

Developed under strict quality standards, Sufi special banaspati

offers you high levels of heart healthy fats for you to live a
healthy life.

Its light color and fine texture is proof of its supreme quality.

SWOT ANALYSIS
INTRODUCTION:
Every company before making its market plan prefers to have a SWOT analysis. It is not simply
enough to identify the strengths, weaknesses, opportunities, and threats of a company. In
applying the SWOT analysis, it is necessary to minimize or avoid both weaknesses and threats.
Weaknesses should be looked at in order to convert them into strengths. Likewise, threats should
be converted into opportunities. Lastly, strengths and opportunities should be matched to
optimize the potential of a firm. Applying SWOT in this fashion can obtain advantage for a

SUFI GROUP OF INDUSTRIES

company. SWOT analysis can be extremely beneficial to those who objectively analyze their
company. The marketing manager should have rough outline of potential marketing activities
that can be used to take advantage of capabilities and convert weaknesses and threats. However,
at this stage, there will likely be many potential directions for the managers to pursue. Due to the
limited resources that most firms have, it is difficult to accomplish everything at once. The
manager must prioritize all marketing activities and develop specific goals and objectives for the
marketing plan.

STRENGTHS:

Sufi is one of the largest groups of industries in PAKISTAN.

Exporting its good in more than 6 countries of the world.
Sufi groups of industries are making 30 different products.
Sufi is Pakistans 1st company to acquire ISO: 22000:2005 food safety management
systems.
More than 50 years of excellence.
The company has good market repute, due its good and consistent quality product.
Another major strength is its market share.
Another major strength is that its wide range of product, only Sufi industries is the largest
groups of industries who are producing more than 30 products in every range.
A team of professional managers with the following leadership practice performs the day
to day administration of the company. Finding opportunities for constantly challenging
and improving personal performance.
As per companies product they have introduced many attractive packages.

WEAKNESSES:

The main weakness of Sufi industries is that, they are not full filling the demand of the
customers.
Even the quality is good but still the color and thickness of SUFI oil is a matter of
consideration as it is different from others in market.
The quality of Sufi mineral water is not good as compare to its competitors; there are
many big and reputed brands available in market so compare to that Sufi water is not
good.
The main weakness of Sufi oils is that it is full of fat and high cholesterol.
It is the main weak point of Sufi industries that they have many substitutes of their
products.
Another weak point of Sufi industry is that they have reduced spending for research and
development in market and they are not going with the customers needs as their
technologies are old from their competitors.
As their technologies are old so their generation of revenue has been decreased.
The main weakness of the company is miss-management

OPPURTUNITIES:

SUFI GROUP OF INDUSTRIES

As the population is increasing new areas are discovering and new markets are
developing, so Sufi has the great opportunities to bring out their products in markets.
The main opportunity for Sufi industry to increase the production of their product so that
their products are available in every market.
Sufi industries have to produce such products in low prices that low income people can
also get benefits of their products.
For good qualities and to attract more customers to their product they have to introduce
new technologies in their products.
Changing life styles of people give Sufi a very good opportunity to make new products
and new technology.

THREATS:

The main threats for Sufi group of industries are their competitors.
Their competitors are producing products in very good quality with good prices.
Changing life styles of people bring changes in technologies and technology needs more
money. So it is also a threat for the company to keep on spending for research and
developments.
New technology wants new and improved labor and labor demand more money, so it is
also a threat for the company to spend on the labor.
Political effects also affect the companys production.

INDUSTRY ANALYSIS
Edible oils and fats are an essential part of the daily needs of a Pakistani family. It is also a
significant part of household expenditure of an average family - almost 6% of the household
budget is spent on it. Branded as well as non-branded products compete in the market. Branded
products are mostly at the high end of the market and non-branded towards the lower end of the
market and mostly selling in loose form. Edible oils and fats are marketed in variety of
packaging formats tin cans, plastic bottles, plastic pouches, plastic buckets and in loose form.
Ghee and cooking oil industry in Pakistan relies heavily on the imported edible oil and spends a
hefty foreign exchange on the payment of edible oil imports. Currently, Pakistan spends about
$1.0 billion per annum on the import of edible oil. At present the capacity utilization of ghee or
edible oil is about 55 percent. A probable reason for this under utilization is the existence of
unregistered ghee and cooking oil-processing units in the country. Edible oils market is a highly
fragmented market with many brands and non branded players.
Edible oils and fats are an essential part of the daily needs of a Pakistani family. It is also a
significant part of household expenditure of an average family - almost 6% of the household
budget is spent on it. Branded as well as non-branded products compete in the market. Branded
products are mostly at the high end of the market and non-branded towards the lower end of the

SUFI GROUP OF INDUSTRIES

market and mostly selling in loose form. Edible oils and fats are marketed in variety of
packaging formats tin cans, plastic bottles, plastic pouches, plastic buckets and in loose form.
Ghee and cooking oil industry in Pakistan relies heavily on the imported edible oil and spends a
hefty foreign exchange on the payment of edible oil imports. Currently, Pakistan spends about
$1.0 billion per annum on the import of edible oil. At present the capacity utilization of ghee or
edible oil is about 55 percent. A probable reason for this under utilization is the existence of
unregistered ghee and cooking oil-processing units in the country. Edible oils market is a highly
fragmented market with many brands and non branded players.

INDUSTRY SEGMENTS
The oil and ghee industry has 3 clear segments.

Ghee (75.33%) with a total consumption of 1.75 Mil tons.

Cooking Oil (23.33%) with a total consumption of 1.0 Mil tons
Industrial Fat (1.34%) with a total consumption of 50,000 tons.

Competitors and Market Share

Dalda
Habib
Ghee Corpo. Of Pakistan
Associated
Hamza
United
Punjab Oil
Gulf
Continental
Mehboob
Faisalabad (Kissan) Oil
Shahbaz
Khayaban
Chniot Ent.
Waheed Hafeez
Piracha Ghee
Hunza
Madni
PTC
Agro (Soya Supreme)
TULLO
SUFI
Evolin

GHEE
65,000
85,000
144,000
66,000
30,000
30,000
20,000
6,000
2,500
20,000
20,000
30,000
30,000
20,000
40,000
10,000
20,000
10,000
15,000
25,000
20,000

OIL
100,000
105,000
1,200
1,500
800
700
600
3,000

2,500
2,500
3,000
65,500
85,000
81,000
5,000

SUFI GROUP OF INDUSTRIES

Habib Oil Mill Habib, 13%

Wazir Ali - Tullo,

3%

ATM Gases Soya Supreme,

2%

Dalda, 11%

Loose & Other

Small Branded
Cooking Oil,
70%

Paracha Textile Meezan/ Kissan,

0.5%
Sufi Group - Sufi
Cooking Oil,
0.5%