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INTRODUCTION
Risk is found everywhere. It cannot be eliminated together, only it can be

minimized. Human life is full of risk. There is a risk when a man walks on the road, travels in
a bus, train or an aero plane and when he is engaged in trade, profession or business. Also
there is a risk when property is destroyed by fire, flood, earthquakes, etc. Thus, the
involvement of risk is inescapable.
Insurance is a method by which we can spread over the risk. It is a way of

reducing uncertainty of occurrence of an event. Insurance is entirely a method of co-operative
endeavor where in the loss caused by a particular risk is spread over among a large section of
persons. Insurance is a process in which a large number of persons collect their small
contributions, called the premium, in a pool and out of these losses are paid to the suffering
persons.
The Business of insurance is related to the protection of the economic values

of assets. Every asset has a value. The asset would have been created through the efforts of
the owner. The asset is valuable to the owner, because he expects to get some benefits from it.
It is a benefit because it meets some of a factory or a cow, the product generated by it is sold
and income is generated. In the case of a motor car, it provides comfort and convenience in
transportation. There is no direct income. Both are assets and provide benefits.
MANIBA INSTITUTE OF BUSINESS MANAGEMENT, SABARGAM Page 1 of 109

The
TheHistory
Historyof
ofInsurance
Insurance
Although insurance may have been used by the Babylonians, the Greeks and the
Romans, insurance in the modern sense originated in the Mediterranean during the 13th or 14th
century. The earliest references to insurance which have so far been traced appear in the
accounts of North Italian merchant-bankers who dominated the international trade of Europe at
that time. Marine insurance is the oldest form of insurance (1347), followed by life insurance
some 300 years later and fire insurance (1666). Insurance in these fields followed the pattern that
had been established in England.
Socio – Economic Significance of Insurance: The primary function of insurance is to

spread the financial losses of insured members over the whole of the insuring community, by
compensating the unfortunate few from the funds built up from the contributions of all,
including fortunate many who escape losses. Besides, the practice of insurance has many
secondary or subsidiary functions which contribute to the welfare of the individual or society. It
tends more and more to transform our modern social order, fosters private and public interests,
individual prudence, acts as an accelerator and as stabilizer of economic growth. Insurance has
attained so great a popularity and importance these days that it has now become almost a “home
– word.” The socio – economic significance of insurance has been well realized all over the
world and it will be exaggeration to say that individual world without insurance is like a car
without shock absorber. A father with a large family to support rests easy because he is insured
against death; the farmer with his crop ripening in his field knows his insurance protects him
against financial ruin by flood, rain, fire and windstorms, fog etc. The same is true about
businessmen. Therefore, it is safe to believe “insurance is the shock – absorber of industry and
individual.”

Insurance only spreads the financial losses of insured members over the whole of the
remaining insured whose assets are not damaged. Thus, insurance company acts as a middle man
for such social co-operation. It is infect a co-operative device designed to compensate one
against losses because insurer collect premium from a large number of policy – holders and
distribute to the victims only.
Insurance Company

Development of Insurance in

Marine insurance is the oldest type of insurance and one of the earliest records of a
marine policy relates to a Mediterranean voyage in 1347. This was followed by life
insurance some 300 years later. Fire insurance, however, did not begin until after the
Great fire of London in 1666. In India all the three insurance developed as under:
Marine Insurance: There are references that marine insurance was practiced in
India three thousand years ago; there is no evidence that insurance in its present form was
practiced prior to the twelfth century. In fact, British insurers introduced general
insurance, in its modern form in India, when they opened their branches around 1700. The
Sun Insurance Office Ltd (a foreign company) started its operation in Calcutta in the year
1710. In our country the following four companies have been authorized to carry on the
general insurance business including marine insurance:
 National Insurance Company, Calcutta.

 New India Assurance Company, Bombay.
 Oriental Fire and General Company, Bombay.
 United India Fire and General Insurance Company, Madras.
Life Insurance: In India life insurance business was started by Europeans with the
establishment of Oriental Life Insurance Company in 1818. Later On, in 1871, Bombay
Mutual Life Insurance came into existence. The Oriental Government Security Life
Assurance came into being in 1874. The Life Insurance business was nationalized in the
year 1956.
Fire Insurance: In our country the fire insurance started with the establishment of
Triton Insurance Company in Calcutta in 1850. The North British Mercantile Company
came into existence in 1861. There was slow progress of fire insurance in our country and
with the nationalization of general insurance business: fire insurance is now being
transacted by the four subsidiary companies of General Insurance Corporation of India.

Advantages of Life Insurance
Purpose & Need of Insurance
Assets are insured, because they are likely to be destroyed or made non – function before
the expected life time, through accidental occurrences. Such possible occurrences are called
perils. Fire, Floods, breakdowns, lightning, earthquakes, etc…at perils. If such perils can cause
damage to the asset, we say that the asset is exposed to that risk. Perils are the events. Risks ate
the consequential losses or damages. The risk to an owner of a building, because of the peril of
an earthquake, may be a few lakhs or a few crores of rupees, depending on the cost of the
building, the contents in me and the extent of damage.
The risk only means that there is a possibility of loss or damage. The damage may or
may not happen. The earthquake may occur, at the building may not have been affected at all.
Insurance is done against the possibility that the damage may happen. There has to be an
uncertainty about the risk. The word ‘possibility’ implies uncertainty. Insurance is relevant only
if there are uncertainties. If there is no uncertainty about the occurrence of an event, it cannot be
insured against. In the case of human being, death is certain, but the time of death is uncertain.
The person is insured, because of the uncertainty about the time of his death. In the case of
person who is terminally ill, the time of death is not uncertain, though not exactly known. It
would be ‘soon’. He cannot be insured.
Insurance does not protect asset. It does not prevent its loss due to the peril. The peril
cannot be avoided through insurance. The risk can sometimes be avoided, through better safety
and damage control measures. Insurance only tries to reduce the impact of the risk on the owner
of the asset and those who depend on the asset. They are the ones who benefit from the asset and
therefore, would lose, when the asset is damaged, insurance only compensates for the losses-
and that too, not fully.

Only economic consequences can be insured. If the loss is not financial, insurance may
not be possible. Examples of managers of non economic losses are love and affection of parents,
leadership of manager, sentiment attachments to family heirlooms, innovative and creative
abilities, etc……
Limitation of Insurance
 Insurance cannot protect against all kind of risk. If any risk is not in harmony with
government policy, insurance cannot protect. For example, there is no protection
against a risk in smuggling business.
 The Loss which has been evaluated in money that is only secured by insurance.
 Insurance cannot offer protection in case of risk existing due to unexpected events.
For example, economic instability due to trade cycle, aptitude of public, changes in
fashions & habits, unexpected and unprecedented changes in government policy. All
such cannot get insurance protection.

Development of Life Insurance
Life insurance made its first appearance in England in 16 th century, the first recorded
evidence in England being the policy on life of William Gybbons on June 18, 1653. Even before
this date annuities has become quite common in England, and marine insurance had, in fact,
made its appearance three thousand years ago. The life insurance developed at “Exchange Alley.”
The first registered life office in England was the Hand in Hand society established in1696. The
famous Amicable Society for a perpetual Assurance Office started its operation since 1706.
Life insurance did not prosper in the United States during the 18th centutary, because of
serious fluctuations in death – rate, but soon after 1800 some active interest began to be shown in
this enterprise because of the application of level premium plan which had by then been in
operation in U.K. for more than a generation.
In France the Life Assurance (Insurance) could not get success because of its prohibition.
It was only in 19th century that France allowed life insurance. The first company was compagnie
Royald’ Assurance which came into existence in 1787.

In Germany the first insurance company to transact to transact insurance business was
Amoldi in the year 1829.
Development of Life Insurance in India
In India, some Europeans started the first life insurance company in Bengal Presidency,
viz., the Orient Life Assurance Company in 1818. The year 1870 was a year of a land mark in
the history of Indian Insurance separating the early period of pioneering attempts in life
insurance from the subsequent period of steady at the establishment of Indian Life Office, viz.,
Bombay Mutual Life Assurance Society in 1871. The next important life office was Oriental
Government Security Life Assurance Co., Ltd., which started its operation since 1874. Since
then several offices developed in India. In 1956, the Life insurance business was nationalized
by taking over 245 companies and by forming one single corporation, named as Life Insurance
Corporation (LIC) of India.
The Definition of life insurance given by the learned persons are as follows:

“Life insurance business is the business of effecting contract upon human life.”
-As per Section of Insurance Act.
“A life insurance contract may be defined as one whereby the insurer, in consideration
of premium paid either in a lump sum or in periodical installments, undertakes to pay an
annuity or a certain sum of money either on the death of the insured or on the expiry of a
certain number of years.”
- R.S. Sharma.

INDIAN INSURANCE INDUSTRY:
Insurers
Insurance industry, as on 1.4.2000, comprised mainly two players: the state insurers:
Life Insurers:
• Life Insurance Corporation of India (LIC)

General Insurers:
• General Insurance Corporation of India (GIC) (with effect from Dec'2000, a

National Reinsurer)
GIC had four subsidiary companies, namely (with effect from Dec'2000, these subsidiaries
have been de-linked from the parent company and made as independent insurance
companies.
1. The Oriental Insurance Company Limited

2. The New India Assurance Company Limited
3. National Insurance Company Limited
4. United India Insurance Company Limited.
Yr: 2000-2001 : ( From 2nd April '2000 to 31st December'2001)
Insurance Industry in the year 2000-2001 had 16 new entrants, namely:

Life Insurers:
S.No. RegistrationDate of Reg.Name of the Company

Number
1 101 23.10.2000HDFC Standard Life Insurance Company Ltd.
2 104 15.11.2000Max New York Life Insurance Co. Ltd.
3 105 24.11.2000ICICI Prudential Life Insurance Company Ltd.
4 107 10.01.2001Kotak Mahindra Old Mutual Life Insurance Limited

Insurance Companies in India
 Top Insurance Companies
 Home Insurance Companies
 GIC
 AMP Sanmar
 Aviva Life
 Bajaj Allianz
 Bharti AXA
 Birla Sun Life
 Canara HSBC OBC

 Citibank Travel Insurance
 GE Money
 HDFC Life Insurance
 ICICI Insurance Co.
 ICICI Prudential
 ICICI Lombard
 ICICI Life Insurance
 ING Vysya
 Kotak Mahindra
 Max New York
 MetLife
 Reliance Life
 Reliance Standard Life
 Royal Sundaram
 SBI Life
 Shriram Life
 Tata AIG
• The HDFC was established in 1977, for the purpose of providing the home loan for
long term

• HDFC is rated as (AAA) by the CRISIL and ICRA.
• In the year 2004, it was awarded DREAM HOME AWARD.
• It has got 3rd rank in the investment management, in year 2006.
• One of the largest financial institution of India with more than 2 million satisfied
customer base.
HDFC has following group companies
 HDFC Ltd.
 HDFC Standard life
 HDFC Mutual fund
 HDFC Securities
 HDFC Bank
 HDFC General Insurance
 HDFC realty.com

STANDARD LIFE (U.K.)
 Founded in 1825, and is now one of the largest life Insurance companies in the world.
 Strong reputation build over 182 years
 Currently over 5 mn. policyholders benefiting from the services offered
 Europe’s largest mutual life insurer
 Present across UK, Europe, US and Asia with more than 85 offices

HDFC standard life
• HDFC Standard Life Insurance Co. Ltd was incorporated on 14th august 2000. It is a
joint venture between Housing Development Finance Corporation Limited (HDFC
Ltd.) India and UK based Standard Life Company. Both the joint venture partners
being one of the leaders in their respective areas came together in this 81.4:18.6 joint
venture to form HDFC Standard Life Insurance Company Limited.
The MD and CEO of HDFC Standard Life Mr. Deepak Satwalekar, has given the
company new directions and has helped the company achieve the status it currently
enjoys. HDFC Standard Life brings to you a whole range of insurance solutions be it
group or individual or NAV services for corporations; they can be easily customized
as per specific needs.
HDFC Standard Life Insurance India boasts of covering around 8.7 lakh lives by
March'2007. The gross incomes standing at a whopping Rs. 2, 856 crores, HDFC
Standard Life Insurance Corporation is sure to become one of the leaders and the first
preference for any life insurance customer.
The Banc assurance partners of HDFC Standard Life Insurance Co Ltd are HDFC,
HDFC Bank India Limited, Union Bank of India, Indian Bank, Bank of Baroda,
Saraswat Bank and Bajaj Capital.
• It is First private sector Life Insurance company to be granted a certificate of

registration on 23 October 2000 by IRDA
• It has 9 zonal offices, 29 regional offices, and 569 branches in India

Customer survey
Company name score Rank
LIC (Government) 59 1
ICICI Prudential 55 2
HDFC STANDARD 52 3
TATA AIG 49 4
AVIVA LIFE 48 5
BAJAJ ALLIANZ 48 5
ING VYSA 45 7
MAX NEW YORK 45 7
The Rankings of the company by Customer survey score.
HISTORY OF HDFC STANDARD LIFE INSURANCE:
HDFC Standard Life Insurance Co. Ltd was incorporated on 14th august 2000. It is a
joint venture between Housing Development Finance Corporation Limited (HDFC Ltd.)
India and UK based Standard Life Company. Both the joint venture partners being one of the
leaders in their respective areas came together in this 81.4:18.6 joint Venture to form HDFC
standard life insurance company limited.

The MD and CEO of HDFC Standard Life Mr. Deepak Satwalekar, has given the
company new directions and has helped the company achieve the status it currently enjoys.
HDFC Standard Life brings to you a whole range of insurance solutions be it group or
individual or NAV services for corporations; they can be easily customized as per specific
needs.
HDFC Standard Life Insurance India boasts of covering around 8.7 lakh lives by
March'2007. The gross incomes standing at a whopping Rs. 2, 856 crores, HDFC Standard
Life Insurance Corporation is sure to become one of the leaders and the first
Preference for any life insurance customer.
The Banc assurance partners of HDFC Standard Life Insurance Co Ltd are HDFC,
HDFC Bank India Limited, Union Bank of India, Indian Bank, Bank of Baroda, Saraswat
Bank and Bajaj Capital.
The lapsation and renewal policy of HDFC Standard Life are clearly defined on the
official website. Online renewal forms are also available. For any change in personal details
like the contact details or the nominee of the policy or policy benefits, online servicing is
also available. Even the claim procedure has been simplified since affect of the loss life is
irreparable and is thus fully understandable at HDFC Standard Life. A completely hassle-free
process has been formulated to provide maximum convenience.
HDFC Standard Life first came together for a possible joint venture, to enter the Life
Insurance market, in January 1995. It was clear from the outset that both companies shared
similar values and beliefs and a strong relationship quickly formed. In October 1995 the
companies signed a 3 year joint venture agreement.

Around this time Standard Life purchased a 5% stake in HDFC, further strengthening
the relationship.
The next three years were filled with uncertainty, due to changes in government and
ongoing delays in getting the IRDA (Insurance Regulatory and Development authority) Act
passed in parliament. Despite this both companies remained firmly committed to the venture.
Towards the end of 1999, the opening of the market looked very promising and
both companies agreed the time was right to move the operation to the next level. Therefore,
in January 2000 an expert team from the UK joined a hand picked team from HDFC to form
the core project team, based in Mumbai.
Around this time Standard Life purchased a further 5% stake in HDFC and a 5% stake
in HDFC Bank.
In a further development Standard Life agreed to participate in the Asset Management

Company promoted by HDFC to enter the mutual fund market. The Mutual Fund was
Launched on 20th July 2000.
Incorporation of HDFC Standard Life Insurance Company Limited: The Company was
incorporated on 14th August 2000 under the name of HDFC Standard Life Insurance
Company limited.
Their ambition from the beginning was to be the first private company to re-enter the
life insurance market in India. On the 23rd of October 2000, this ambition was realised when
HDFC Standard Life was the first life company to be granted a certificate of registration.
HDFC are the main shareholders in HDFC Standard Life, with 81.4%, while
Standard Life owns 18.6%. Given Standard Life's existing investment in the HDFC Group,
this is the maximum investment allowed under current regulations.

HDFC Ltd. as on December 31, 2007 holds 72.38 per cent of equity in the
joint venture. HDFC Standard Life's Product portfolio comprises solutions, which meet
various customer needs such as Protection, Pension, Savings, and Investment. Customers
have the added advantage of customizing the Plans, by adding optional benefits called riders,
at a nominal price. The company currently has 21 retail and 6 group products in its portfolio.
HDFC Standard Life maintains very high professional standards during product
offerings by providing sound financial advice, efficient post-sale service, and immaculate
financial security. Ongoing training for conventional products, and specialized training, for
unit-linked products, for its financial consultants, has also helped its customers choose the
product, best suited for their needs.
HDFC Standard Life operates across more than 726 cities and towns of the country
supported by its strong network of more than 1, 45,000 Financial Consultants. HDFC
Standard Life also has more than 383 corporate agents and other sales intermediaries
including banks for distribution of insurance products
Associate Companies
HDFC Limited
HDFC Bank

GROUP COMPANIES: BANCASSURANCE PARTNERS:
HDFC Mutual Fund
HDFC Sales
HDFC ERGO General Insurance
Other Companies:
• HDFC Trustee Company Ltd.
• GRUH Finance Ltd.
• HDFC Developers Ltd.
• HDFC Property Ventures Ltd.
• HDFC Ventures Trustee Company Ltd.
• HDFC Investments Ltd.
• HDFC Holdings Ltd.
• Credit Information Bureau (India) Ltd

BRANCH LOCATIONS SITE MAP:
HEAD OFFICES AND BRANCHES:

HEAD OFFICE: HDFC Standard Life Insurance Co. Ltd.
'Trade Star’, 2nd floor,’A’Wing,
Junction of Kondivita and M.V. Road,

Andheri-Kurla Road,
Andheri (East), Mumbai - 400 059.
PHONE: (Board) (022) 2822 0055 / 6751 6666
Fax: 2822 9998 / 2822 2414
Why HDFC Standard Life?

HDFC Standard Life believes that establishing a strong and
ethical foundation is an essential prerequisite for long-term sustainable growth. To ensure
this, we have concentrated our focus on expansion of branch network, organizing an efficient
and well trained sales force, and setting up appropriate systems and processes with optimum
use of technology.
Strong Promoter
HDFC Standard Life is a strong, financially secure business supported by two

strong and secure promoters – HDFC Ltd and Standard Life. HDFC Ltd’s excellent brand
strength emerges from its unrelenting focus on corporate governance, high standards of
ethics and clarity of vision.
Need-Based Selling Approach
Despite the criticality of life insurance, sales in the industry have been
characterized by over reliance on tax benefits and limited advice-based selling. Our
eight-step structured sales process ‘Disha’ however, helps customers understand their
latent needs at the first instance itself without focusing on product features or tax
benefits.
Focus on Training

Training is an integral part of our business strategy. Almost all employees have
undergone training to enhance their technical skills or the softer behavioral skills to be able
to deliver the service standards that our company has set for itself. Besides the mandatory
training that Financial Consultants have to undergo prior to being licensed, we have
developed and implemented various training modules covering various aspects including
product knowledge, selling skills, objection handling skills and so on.

ADVERTISEMENT AND SALES PROMOTION

And hands him the cheque. Dad Daughter: “Relax dad, plan kiya.”
looks at the cheque and questions. Dad doesn’t know what to say:
Dad (seriously): “Itne paise aaye “Par...”
kahaan se?”
Dad doesn’t know what to say as Mother enters with tea. She senses
he looks at the cheque. something serious and questions
Daughter pleads: “Please…dad” them.
Mother: “Aree Kya hua?”
Father looks at her and says Super: Unit Linked Savings Plans
emotionally. MVO: “Unit Linked Savings
Dad: “Car badi ho gayi, aur beti Plans from HDFC Standard Life.
bhi.” Zimmedari nibhao, Aaj bhi
Daughter smiles with pride. kal bhi ”
Board Members
Brief Profile of the Board of Directors

Mr. Deepak S. Parekh is the Chairman of the Company. He is also the Executive
Chairman of Housing Development Finance Corporation Limited (HDFC Limited). He
joined HDFC Limited in a senior management position in 1978. He was inducted as a whole-
time director of HDFC Limited in 1985 and was appointed as its Executive Chairman in
1993. He is the Chief Executive Officer of HDFC Limited. Mr. Parekh is a Fellow of the
Institute of Chartered Accountants (England & Wales).
Sir Alexander M. Crombie joined the Board of Directors of the Company in April,
2002. He has been with the Standard Life Group for 34 years holding various senior
management positions. He was appointed as the Group Chief Executive of the Standard Life
Group in March 2004. Sir Crombie is a fellow of the Faculty of Actuaries in Scotland.
Ms. Marcia D. Campbell is currently the Group Operations Director in the

Standard Life group and is responsible for Group Operations, Asia Pacific Development,

Strategy & Planning, Corporate Responsibility and Shared Services Centre. Ms. Campbell
joined the Board of Directors in November 2005.
Ms. Renu S. Karnad is the Executive director of HDFC Limited, is a graduate in

law and holds a Master's degree in economics from Delhi University. She has been employed
with HDFC Limited since 1978 and was appointed as the Executive Director in 2000. She is
responsible for overseeing all aspects of lending operations of HDFC Limited.
Mr. Ravi Narain is the Managing Director & CEO of National Stock Exchange of
India Limited. Mr. Ravi Narain was a member of the core team to set-up the Securities &
Exchange Board of India (SEBI) and is also associated with various committees of SEBI and
the Reserve Bank of India (RBI).
Mr. Gerald E. Grimstone was appointed Chairman in May 2007, having been
Deputy Chairman since March 2006. He became a director of The Standard Life Assurance

Company in July 2003. He is also Chairman of Candover Investments plc and was appointed
as one of the UK’s Business Ambassadors by the Prime Minister in January 2009. He then
spent 13 years with Schroders in London, Hong Kong and New York, and was Vice
Chairman of Schroders’ worldwide investment banking activities from 1998 to 1999. He is
the Alternate Director to Sir Alexander Crombie.
Board of Directors
Chairman Mr. Deepak S.Parekh
Directors Mr.Keki M Mistry

Ms. Renu Sud Karnad
Mr. A. M. Crombie
Managing Directors & CEO Mr.D.M.Satwalekar

ORGANIZATION
ORGANIZATIONCHART
CHART
Chairman
MD
Zonal Manager
Regional Manager
Retail Marketing Alternative Channel Operation Channel Human Resource
Operation Channel
Territory Manager Territory Manager Team Manager HR Executive
Branch Manager Branch Manager Operation Manager
Asst. B.M. Channel Execute
Business Dev.
Mgr.
Sales Dev. Mgr.
AREAS OF OPERATION
Helping Indians experience the joy of home ownership. The road to success is a tough and
challenging journey in the dark where only obstacles light the path. However, success on a
terrain like this is not without a solution. As we found out nearly three decades ago, in 1977,
the solution for success is customer satisfaction. All you need is the courage to innovate, the
skill to understand your clientele and the desire to give them your best. Today, nearly three
million satisfied customers whose dream we helped realize, stand testimony to our success.
Our objective, from the beginning, has been to enhance residential housing stock and
promote home ownership. Now, our offerings range from hassle-free home loans and deposit
products, to property related services and a training facility. We also offer specialized

financial services to our customer base through partnerships with some of the best financial
institutions worldwide.
The Housing Development Finance Corporation Limited (HDFC) was amongst the first to
receive an 'in principle' approval from the Reserve Bank of India (RBI) to set up a bank in
the private sector, as part of the RBI's liberalization of the Indian Banking Industry in 1994.
The bank was incorporated in August 1994 in the name of 'HDFC Bank Limited', with its
registered office in Mumbai, India. HDFC Bank commenced operations as a Scheduled
Commercial Bank in January 1995.
HDFC Mutual Fund has been one of the best performing mutual funds in the last few years.
HDFC Asset Management Company Limited (AMC) functions as an Asset Management
company for the HDFC mutual fund.
AMC is a joint venture between housing finance giant HDFC and British investment firm
Standard Life Investments Limited. It conducts the operations of the Mutual Fund and
manages assets of the schemes, including the schemes launched from time to time. As of
Aug 2006, the fund has assets of Rs.25,892 crores under management.
IN 2003, following a decision by the Zurich Insurance Company (ZIC), the Sponsor of
Zurich India Mutual Fund, to divest its asset management business in India, AMC had
entered into an agreement with ZIC to acquire the asset management business. Consequently,
all the schemes of Zurich Mutual Fund in India had been transferred to HDFC mutual fund
and renamed as HDFC schemes.

Here is a list of mutual funds of HDFC which includes Equity Funds, Balanced Funds and
Debt Funds.
HDFC Securities, a trusted financial service provider promoted by HDFC Bank and JP
Morgan Partners and their associates, is a leading stock broking company in the country,
serving a diverse customer base of institutional and retail investors.
HDFCsec.com provides investors a robust platform to trade in Equities in NSE and BSE ,
and derivatives in NSE. Our website will support you with the highest standards of service,
convenience and hassle-free trading tools.
Our research team tracks the economy, industries and companies to provide you the latest
information and analysis. Our content offers financial information, analysis, investment
guidance, news & views, and is designed to meet the requirements of everyone from a
beginner to a savvy and well-informed trader.
HDFC Realty is a wholly owned subsidiary of HDFC. We have assisted individuals in

acquiring homes valued at 5000 million rupees.

HDFC is a pioneer housing finance institution in India and with over 30 years in operations
has provided finance to over a million families in India.
We are a team of real estate professionals facilitating Buying, Selling or Leasing of

Residential / Commercial property.
At HDFC Realty, we provide personalized attention to the individuals and corporate in their
process of identifying properties. From understanding the requirement to organizing the site
visits to completion of transaction, we make every effort to make the process of acquiring a
property, hassle free and convenient.
MARKET SHARE

HDFC Limited.
➢ HDFC is India’s leading housing finance institution and has helped build more than
23, 00,000 houses since its incorporation in 1977.
➢ In Financial Year 2003-04 its assets under management crossed Rs. 36,000 Cr.
➢ As at March 31, 2004, outstanding deposits stood at Rs. 7,840 crores. The depositor base
now stands at around 1 million depositors.
➢ Rated ‘AAA’ by CRISIL and ICRA for the 10th consecutive year
➢ Stable and experienced management
➢ High service standards
➢ Awarded The Economic Times Corporate Citizen of the year Award for its
long-standing commitment to community development.
➢ Presented the ‘Dream Home’ award for the best housing finance provider in 2004 at the
third Annual Outlook Money Awards.
Standard Life Group (Standard Life plc and its subsidiaries)
➢ The Standard Life group has been looking after the financial needs of customers for over
180 years
➢ It currently has a customer base of around 7 million people who rely on the company for
their insurance, pension, investment, banking and health-care needs
➢ Its investment manager currently administers £125 billion in assets
➢ It is a leading pensions provider in the UK, and is rated by Standard & Poor's as 'strong'
with a rating of A+ and as 'good' with a rating of A1 by Moody's
➢ Standard Life was awarded the 'Best Pension Provider' in 2004, 2005 and 2006 at the
Money Marketing Awards, and it was voted a 5 star life and pensions provider at the
Financial Adviser Service Awards for the last 10 years running . The '5 Star' accolade has
also been awarded to Standard Life Investments for the last 10 years, and to Standard Life
Bank since its inception in 1998. Standard Life Bank was awarded the 'Best Flexible
Mortgage Lender' at the Mortgage Magazine Awards in 2006

OBJECTIVE:
➢ Focus on the productivity of each consultant, corporate or individual, while

stressing on the quality of proposals
➢ Quick roll out of Products
➢ Efficiency of Operations
➢ Meet Social & Rural sector obligations
VISION & VALUES

Integrity
Innovation
Customer Centric
People Care
Team Work
Joy and Simplicity
a) Integrity :-
 Honest and Truthful in every action
 Transparency
 Stick to principles irrespective of outcome
 Be just and fair to everyone.
b) Innovation:-
 Building a store house of treasures through experiences.

 Looking at every product and process through fresh eyes everyday.
c) Customer Centric:-
 Understand customer expectations by keeping him as the centre – point.

 Listen actively
 Understand customer needs and deliver solutions.
 Customer interest always supreme.

d) People Care:-
 Genuinely understanding the people we work with.

 Guiding their development through training and support.
 Helping them develop requisite skills to reach their true
 Know them on a personal front.
 Create an environment of trust and
 Respect for the time of others.
e) Team Work:-
 Whole team takes the ownership of the deliverables.

 Consult all involved, understand and arrive at a common objective.
 Co-operate and support across departmental boundaries.
 Identify strengths and weaknesses according allocate responsibility to achieve
common objectives.
f) Joy and Simplicity:-
 Environment that fosters fun in the form of celebration of individual and team
success.
 To encourage work as fun that contributed to personal and organizational
development.
 Joy is also derived through simple processes and forms.

Plans…
Protection Plans
 HDFC Term Assurance Plan
 HDFC Loan Cover Term Assurance Plan
 HDFC Home Loan Protection Plan
Children’s Plans
 HDFC Children's Plan

 HDFC Unit Linked Young Star II
 HDFC Unit Linked Young Star Plus II
 HDFC Young Star Champion
Retirement Plans
 HDFC Personal Pension Plan
 HDFC Unit Linked Pension II
 HDFC Unit Linked Pension Maximiser II
Savings & Investments Plans

 HDFC Single Premium Whole of Life Insurance Plan
 HDFC Endowment Assurance Plan
 HDFC Money Back Plan
 HDFC Unit Linked Endowment II
 HDFC Unit Linked Endowment Plus II
 HDFC Unit Linked Enhanced Life Protection II
 HDFC Unit Linked Endowment Winner
Health Plans
 HDFC Critical Care Plan
 HDFC SurgiCare Plan
➢ Company has two types of plans

Plans

Traditional Ulip
 Traditional:
 Traditional plan is a life insurance solution that provides the client only guaranteed
return.
 ULIP (Unit Linked Insurance Plan):
 Unit Linked insurance plan is a life insurance solution that provides the client with
the benefits of protection & flexibility in investment .It is solution which provides for
life insurance where the policy value at any time varies according to the value of the
underlying assets at the time.

Company’s Product Basket
Traditional ULIP
Protection Life Guard
Protection, Savings, Life Time Super

Save ‘n’ protect Life Time Plus
Investment
Cash bark Premier Life Gold
Life Link Super
Smart Kid
Education guaranteed Smart Kid
Child Plans
Forever Life Life Time Super
Pension
Pension Plans
Health Assure
Health Assure Plus
Health Plans
Cancer Care
Cancer Care Plus
Hospital Care
Diabetes Care
Diabetes Care Plus

So in these all product company mostly selling Product is Life Time Super.
If the company sell its 100 policies, in those 100 policies 75 policies are Life Time Super.
Why Life Time Super sells more?

Because of its benefits & features.
Life Time Super

Benefits & Features…..
Choice of Premium
 Regular Premium Plan

 Choose amount of premium
 Premium paid Yearly, Half yearly, Monthly.
 Minimum Premium Rs.24000
Choice of Sum assured
 Minimum Sum assured is 2 lack

 Maximum Sum assured depends on the Sustainability matrix.
 Flexibility to decide the sum assured depending on your need.
Choice of Term
 Choose the term depending on your financial goal.

 Minimum term 10 years
 Maximum term 75 years
 Maximum Maturity age should be 75 years.

HDFC single premium whole of life insurance plan is a tailor made plan will suited to meet your
long term investment needs. This plan offers you following benefit.
In case of your unfortunate demise during the policy term, this participating insurance plan will pay
your family the sum assured and compound reversionary bonuses, which are usually added annually.
An additional terminal bonus may be paid depending on the performance of the underlying
investment.
Plan features
 A sound investment
 Surrender value
A so d investment: your money will be invested in a ‘with profits’ fund. The fund aims to provide
secure and stable long term growth. Normally, under single premium whole of life, we expect to
declare a compound reversionary bonus for your policy every year and add it to your policy. In

addition, on death, a terminal bonus might be payable based on company’s experience. You pay a
single premium and the policy will pay you a lump sum.
Surrender value: you can’t surrender your policy any time, after it has been in force for at
least 6 months and can’t receive surrender value. After completion of 3 years, there will be a
guaranteed surrender value of 50% of premium paid. In addition you will be given additional
discretionary surrender value based on company’s performance.
In case of unfortunate death: your nominee gets the sum assured plus any attaching bonuses.
For this plan you need not to undergo any medical test.
Eligibility:
✔ Minimum age at entry: 18 yrs
✔ Maximum age at entry: 70 yrs
Payment options:
A single premium can be paid by cash, cheque or demand draft.
✔ Minimum sum assured: Rs.25000

✔ Maximum sum assured: Rs. 50, 00,000
✔ Minimum premium: 25000

✔ Maximum premium: 50, 00,000
This plan gives you:

An ideal way to secure your long-term financial goals.
Valuable protection to your family by the way of lump sum payment in case of your unfortunate
demise within policy term.
Lump sum payment on survival up to maturity date.

In case of your unfortunate demise, during the policy term, this plan will pay your family the
sum assured which you had chosen.
The plan receives simple reversionary bonuses, which are usually added annually. At the end
of term an additional terminal bonus may be paid depending on the performance of the under lying
investment.
Benefit options
Critical illness:
you will be given the amount equal to sum assured under this benefit, on diagnosis on any one
of the 6 critical illnesses And the death benefit is payable only if you survive for 30 Days after Date
of CIB claim.
Additional term benefit:

In case of your unfortunate demise, your family will be provided the amount equal to the sum assured
selected.
Accidental death benefit:

You will be paid an additional amount, equal to the sum assured selected under this benefit, in case
of your unfortunate demise because of the accident or within 90 days of the accident.
Waiver of premium:
The company will waive the premium in case of total disability, which continue s beyond 26 weeks
from the date of disability.
ELIGIBILITY:
BENEFIT TERM PERIOD (YRS) AGE AT ENTRY(YRS) MAIMUM AGE

OPTION MINIMUM MAXIMUM MINIMUM MAXIMUM AT MATURITY
Basic
policy 10 30 12 60 75
CI 10 30 18 55 70
ATB 10 30 18 60 75
ADB 10 30 18 55 65
WOP 10 30 18 50 60

Today, you are busy climbing the ladder of success and realizing your dreams. Today, time is
with you. Just take a moment and think. Will you be able to continue at the same pace? Will
your income bet the same forever? Will you be able to live life on your own terms even after
you retire?
We understand your need to build a secure future for yourself. Hence the HDFC Personal
Pension Plan is an insurance policy that is designed to provide a post – retirement income for
life with the freedom to choose your retirement date.
You can choose your premium, the sum assured and your retirement date. At the end of the
policy term, you will receive the sum assured plus any attaching bonus, which will provide
your post – retirement income.
This plan is an insurance policy, which can benefit you in the following ways.
 It provides a post retirement income in your golden years.

 It gives you the flexibility to plan your retirement date.
 It gives you tax benefits on your premiums
The plan receives sample reversionary bonuses, which are usually added annually.
At the end of the term an additional terminal bonus may be paid depending on the
performance of underlying investment.
EASY STEPS TO YOUR OWN PLANS
Step 1 Choose your retirement age

Step 2 Estimate the post – retirement income you require
Step 3 Work out the premium payable with your FC

STEP 1: CHOOSE YOUR RETIREMENT
Your can select any age you wish to retire at (vesting age),
Between 50 years and 70 years.
POLICY Term period (Yrs.) AGE AT ENTRY(Yrs.) AGE AT RETEIRMENT
TYPE MINIMU MAXIMU MINIMU MAXIMU MINIMU MAXIMUM

M M M M M
Regular 10 40 18 60 50 70
premium
single 5 15 35 60 50 70
premium
The age and term limits for taking out the HDFC personal pension plan are as shown below:
STEP 2: ESTIMATE YOUR RETIREMENT AGE

We understand your desire to live life on your terms even after retirement. We
have designed this plan so that it gives you flexibility to structure the ideal
retirement plan. Estimate the desired post retirement post- retirement income,
which will help you stride in your golden years of retirement with dignity and
pride, i.e. estimate the money you might meet your retirement needs.
STEP 3: PREMIUM YOU NEED TO PAY
Based on your estimate of the post - retirement income required by you, choose
the sum assured. The premium you have to pay depends on your age, the sum

assured you have chosen, the premium paying frequency and the term of the
policy. Depending on the sum assured chosen by you, you will get an
approximate indication of corresponding premium you need to pay.
The table shows the indicative annual premiums for Rs.5 Lakh Sum Assured.
YOUR TERM PERIOD

AFE
(Yrs.)
15 Yrs. 20 Yrs. 25 Yrs. 30 Yrs.
30 N/A 20,945 15,770 12,475
35 29,890 21,035 15,915 12,710
40 29,985 21,185 16,150 13,120
In case of your unfortunate demise your nominee will get following benefits.
Policy Type BENEFITS

Demise within first year Demise after first year
Premium paid to date along with
Compound interest calculated at 8%

Regular Premium Policy 80% of the premium paid
per annum

90% of the premium paid Sum Assured + bonus declared to
Single Premium Policy
date
Tax benefits (based on current tax laws)
You will be eligible for tax benefit under section 80cccof the income tax Act,
1961
 Under section for 80c, you can save up to Rs.33, 990 from your tax each
year as premiums up to Rs.1, 00,000 are allowed as a deduction from
your taxable income.
The above mentioned tax benefits are subject to changes in the tax laws.

Children's Plans :
Help you to safeguard your children’s future, even incase something were to happen to
you...
As a parent, your priority is your child’s future and being able to meet your
child’s dreams and aspirations. Today, providing a good education, establishing a
professional career or even a modest wedding is expensive. Costs are increasing fast. Just
imagine how much you’ll need when your child takes these important steps in life!
Plan today to ensure a bright future for your child. Start building savings today
with our HDFC Children’s Plan. So that your child is able to lead a life of respect and
dignity with a secured financial future.
HDFC Children’s Plan

The HDFC Children’s Plan gives you:
 Invaluable financial support to your child.
 A choice to customize an ideal plan for your child.
 Multiple options for multiple benefits.
The HDFC Children’s Plan is designed to secure your child’s future by giving
your child (the beneficiary) a guaranteed lump sum, on maturity or in case of your
unfortunate demise, early in the policy term. The premiums, paid by you, are invested by
the company to give you good long-term returns.

The plan receives simple Reversionary Bonuses, which are usually added
annually. At the end of the term an additional Terminal Bonus may be paid depending on
the performance of the underlying investment (See ‘Bonuses’ for more detail).
Why do I need Children’s Plans?

Children’s Plans helps you save so that you can fulfill your child’s dreams and
aspirations. These plans go a long way in securing your child’s future by financing the
key milestones in their lives even if you are no longer around to oversee them. As a
parent, you wish to provide your child with the very best that life offers, the best possible
education, marriage and life style.
Most of these goals have a price tag attached and unless you plan your finances carefully,
you may not be able to provide the required economic support to your child when you
need it the most. For example, with the high and rising costs of education, if you are not
financially prepared, your child may miss an opportunity of a lifetime.
Today, a 2-year MBA course at a premiere management institute would cost you nearly
Rs. 3,00,000/- At a assumed 6% rate of inflation per annum, 20 years later, you would
need almost Rs. 9,07,680/- to finance your child's MBA degree.
An illustration of how education expenses could rise with passing time due to inflation

Types of Children’s Plans
Our range of Children's Plans includes
3 EASY STEPS TO YOUR OWN PLAN

Step 1 Choose the amount of targeted savings and
Policy term using our Financial Planning Tool.
Step 2 Choose any one of the 3 plan options as
Per your Child’s requirement.
Step 3 Work out the premium payable and Sum
Assure With our Financial Consultant.
Step 1: CHOOSE THE AMOUNT OF TRAGETED SAVINGS

This plan gives you the flexibility to structure the ideal plan for your child.
 Estimation the money, which you might require for your child at any one of the
milestones in his or her future.
 Choose the amount of targeted savings and policy term using the Financial Planning
Tool available with our Financial Consultant.
Step 2: CHOOSE OF 3 PLAN OPTIONS

Let’s assume that you are the insured parent and your child the beneficiary, who will
receive the benefits as per your plan option. You can choose any one of the 3 plan option
at the start of the policy.
 Accelerated Benefit Plan Death Benefit OR Maturity Benefit

 Maturity Benefit Plan Death Benefit AND Maturity Benefit
 Double Benefit Plan Death Benefit And Maturity Benefit
DETH BENEFIT
PLAN (On death of insured parent during the MATURITY BENEFIT
policy term)
OPTION
• We will pay the Sum Assured + • We will pay the Sum Assured +
Bonuses Declared. Bonuses Declared.
Accelerated
• The policy terminates immediately.
Benefit Plan
Maturity • Your family need not pay any further • We will pay the Sum Assured +
premiums and policy continues. Bonuses Declared.
Benefit Plan
• We will pay the Sum Assured. • We will pay the Sum Assured +
Bonuses Declared.
Double • Your family need not pay any further
premiums and the policy continues.
Benefit Plan
Step 3: PREMIUM YOU NEED TO PAY

Once you have chosen the amount required and the Plan Option, get an indication of
corresponding premium you need to pay. The table below shows the Indicative Premiums
for a male life assured paying annual premiums for a Rs. 5 lakh Sum Assured policy with
the policy maturing when the child is 21 years old (i.e. 20-year term period and current
age of child is assumed to be 1 year).

ACCELERATE MATURITY DOUBLE
D
AGE OF BENEFIT PLAN BENEFIT PLAN
BENEFIT PLAN (Rs.) (Rs.)
PARENT (Yrs.) (Rs.)
30 23,575 22,690 24,085
35 24,045 22,820 24,790
40 24,890 23,055 26,005
You can choose to pay your premium as either quarterly, half-yearly or annually
depending on your convenience. We advise you to go for an annual premium payment
mode, as it will help you save on the yearly premium payable as compared to other
premium modes. You can pay your premium up to 15 days after the due date to fit in
with your cash flow.
Eligibility:
The age and term limits for the insured parent for taking out the HDFC Children’s Plan
are as shown below:
Term Period (Yrs.) Age at entry (Yrs.) Max. age at

Minimum Maximum Minimum Maximum Maturity(Yrs.)
10 25 18 60 75
Beneficiaries:

The beneficiary (your child) is the sole person to receive the benefit under the policy.
Where the beneficiary is less than 18 years of age, the benefit will be paid to the
Appointee.
Tax Benefits (Based on current tax laws) :

You will be eligible for tax benefits under Section 80c and Section 10 (10c) of the
income Tax Act, 1961.
 Under Section 80c, you can save up to Rs.33, 660 from your tax each year (calculated
on the highest tax bracket) as premiums up to Rs.1, 00,000 are allowed as a deduction
from your taxable income.
The HDFC MONEY BACK plan is “with profit” plan that gives you:
 A proportion of basic sum assured as cash lump sums at regular 5years intervals
within the policy term.
 A lump sum payment on survival up to maturity date.
 Valuable protection to your family by the way of lump sum payment in case of your
unfortunate death within the policy term. This is over and above any earlier payouts.
Maturity value: on maturity you will receive survival benefit due at that point of time along
with attaching bonuses for the full sum assured calculated for the full term.
In this plan following benefit options are given.
Critical illness benefit:

We will pay an amount, equal to the sum assured selected under this benefit, on diagnosis of
any one of the 6 critical illnesses. The sum assured is payable only if you survive for 30 days
after the date of CI claim.
Once such claim is settled, no further CI benefit is payable. However, basic policy remain
continue.
Additional term benefit:
We will pay an additional amount, equal to the sum assured selected under this benefit, in
case of your unfortunate demise.
Accident death benefit:
• We will pay an additional amount, equal to the sum assured selected under this
benefit, in case of your unfortunate demise
 Due to an accident
 Within 90 days of the accident
Waiver of premium:
 We will waive off the premium in case of total disability, which continues beyond
26 weeks from the date of disability.
 The waiver is applicable during the period of total disability
ELIGIBILITY:

Benefit Term period (yrs.) Age at entry(yrs.) Maximum age at
option maturity
BASIC Minimum Maximum Minimum Maximum

POLICY
10 30 12 60 75
CI 10 30 18 55 70
ATB 10 30 18 60 75
ADB 10 30 18 55 65
WOP 10 30 18 50 60

Health Plans:
Provide a financial cushion to meet any health related emergencies...

 Secure your health costs
 Financial independence despite illnesses
 Meeting medical expenses effortlessly
Why do I need Health Plans?
Health plans give you the financial security to meet health related contingencies. Due to
changing lifestyles, health issues have acquired completely new dimension overtime,
becoming more complex in nature. It becomes imperative then to have a health plan in place,
which will ensure that no matter how critical your illness is, it does not impact your financial
independence.
In the race to excel in our professional lives and provide the best for our loved ones, we
sometimes neglect the most important asset that we have – our health. With increasing levels
of stress, negligible physical activity and a deteriorating environment due to rapid
urbanization, our vulnerability to diseases has increased at an alarming rate.

Source: National Commission on Macroeconomics and Health Report 2005.
Note: Current figures are for the year 2000(Cardiovascular diseases)), 2001 (COPD and
Asthma), 2004 (Cancer) and 2005(Diabetes and Mental Health). All figures above are on a
per lakh basis.
As can be seen in the above chart, lifestyle diseases are set to spread at disturbing rates. The
result – increased expenditure. In many cases, people need to borrow money or sell assets to
cover their medical expenses. All it takes is a suitable plan to help you overcome the
financial woes related to your health by paying marginal amounts as premiums. For example,
if you are 30 years old, then a mere sum of approximately Rs 3500* annually (exclusive of
taxes) can provide you a health insurance plan of Rs 5 lakh over a period of 20 years, and a
worry-free future for you and your family.
Types of Health Plans:

Our range of Health Plans includes

Retirement Plans:
Takes care of your retirement needs and helps you remain financially independent...
 Monetary security
 Financial independence even after retirement
 Live carefree in your golden years
Why do I need Retirement Plans?
Retirement Plans provide you with financial security so that when your professional income
starts to ebb, you can still live with pride without compromising on your living standards. By
providing you a tool to accumulate and invest your savings, these plans give you a lump sum
on retirement, which is then used to get regular income through an annuity plan. Given the
high cost of living and rising inflation, employer pensions alone are not sufficient. Pension
planning has therefore become critical today.
India’s average life expectancy is slated to increase to over 75 years by 2050 from the
present level of close to 65 years. Life spans have been increasing due to better health and
sanitation conditions in the country. However, the average number of years of employment
has not been rising commensurately. The result is an increase in the number of post-
retirement years.

Priorities at different stages of life:-
However, skyrocketing costs can throw even a well-laid plan off balance. With costs rising
every day, you can just imagine how high they will be when you are ready to hang up your
boots. So, what should you do to counter this? It’s time to plan your retirement and that too
sooner than later.

The above illustration shows how with each passing year your annual savings requirement
would increase. For instance, if you are 30 years old and plan to retire at 60, then, with a
current annual expenditure of Rs. 3,00,000/- , you would need a corpus in excess of Rs.
2,00,00,000/- to maintain your living standards, assuming you live till 85 years and the
inflation rate is 4%. To build this retirement corpus, you need to invest Rs 3,60,000/- per
annum in a retirement plan that offers 8% returns per annum. In case you delay planning
your retirement by 5 years then the investment amount would increase to Rs 6,90,000/- per
annum.
Types of Retirement Plans:

Our range of Retirement Plans includes

Savings & Investment Plans:
Provides you with financial security...

 Dual benefit of protection and long term savings
 Provide an assured sum for future needs
 Inculcate a habit of regular savings
Why do I need Savings & Investment Plans?

You have always given your family the very best. And there is no reason why they shouldn’t
get the very best in the future too. As a judicious family man, your priority is to secure the
well-being of those who depend on you. Not just for today, but also in the long term.
A big factor that you need to consider while building your wealth is inflation. It has a dual
impact on your hard-earned savings. Inflation not only erodes your current purchasing power
but also magnifies your monetary requirements for the future. Sample this: An 35 Year
individual needs to invest Rs. 36,000/- per year with 8% returns to build a corpus of Rs.
10,00,000/- by the age of 50 Years.
However, Rs. 10, 00,000/- after 15 years would be worth roughly around half of what it is
today once adjusted for inflation at the rate of 4%. Therefore, an individual will need to save
nearer to Rs 50,000/- annually to reach your targeted savings at the age of 50 Years, if you
consider inflation.
Our Savings & Investment Plans provide you the assurance of lump sum funds for your and
your family’s future expenses. While providing an excellent savings tool for your short term
and long term financial goals, these plans also assure your family a certain sum by way of an
insurance cover. With HDFC Standard Life’s range of Saving & Investment Plans, you can
therefore ensure that your family always remains financially independent, even if you are not
around.

Types of Savings & Investment Plans
Our range of Savings & Investment Plans includes

Customer Services:
Premium Payment Options
Discover 8 hassle freeways…
At our Branches
Locate a branch nearest to you for making your premium payment

Post or Courier

Send premium cheques/demand draft by postal services.
Online Payment
Make online payment of premium anytime and from any location, at a click of the
mouse.
Drop Boxes
Locate your nearest drop box location.
Credit Card
Pay your premium through your HDFC bank credit card.

Standing Instruction Mandate

Pay your renewal premium through a standing instruction mandate from your HDFC
bank account
ECS or Auto Debit Facility
Pay renewal premiums through Electronic Clearing Service (ECS) of Reserve Bank of
India (RBI)
Easy Bill
One stop bill payment shop
Claims

We understand that bereavement can be difficult to deal with, especially when you
have to arrange for all the formalities in case of insurance claims.
At HDFC Standard Life we lend a helping hand by enabling faster settlement of claims
and help the family financially at the time of distress.
For any assistance or query relating to reporting claims (Death Claims / Critical Illness
Claims) you may get in touch with us by emailing us at claims@hdfcinsurance.com and
we will get back to you with the details that will be required to process a claim.
To help you arrange the documents we have drawn up a list of documents that you may
be required to send along with the claims form. This list is for your reference only and
the complete list may vary for each claim
Lapsation & Revival

Your renewal premium should reach us by the due date specified in the premium
reminders. It is always advisable to pay on time so that your valuable policy benefits
can continue. However we do understand that there may be times when you may not be
able to pay the renewal premium by the due date. Therefore we allow for some
additional number of days from the due date, which is specified in your policy
document, to help you make your premium payment.
In case we still don’t receive your premium payments by the end of the above
mentioned period, we would do either one of the following:
“Lapse” the policy – if you haven’t paid premiums for the first 3 policy years. Make the
policy “Paid up” – if otherwise
Either of these may mean loss/reduction of valuable benefits of your policy. Please
refer to your policy document for details.

HRM…
Personal management provides guideline to the organization in requirement, selection,
promotion, development, compensation and leading & directing.
In other words, human resource management is the process of handling the employee in such
a way that they can perform their work effectively which is profitable for the organization
and employee also.
RECRUITMENT AND SELECTION:

Recruitment is the process of recruiting the person to fulfill the vacancies for the job.
There are two sources of recruitment.
 INTERNAL SOURCE
 EXTERNAL SOURCE
 In insurance, most of recruitment is done by the internal sources i.e. present

employee, exchange agencies etc…
 In the HDFC standard life insurance, recruitment and selection is done from the pool
of qualified persons by checking the background and references, ability of the person.

 After that process, person has to give one exam of IRDA (insurance Regulatory and
Development Authority). IRDA is the one that control all the insurance company or
whole insurance sector. If applicant can pass the exam, he is given the license and
after that he can work as a Financial Consultant.
TRAINING AND DEVELOPMENT:

In any business organization, training is given to new selected employee to
Improve the skill and knowledge regarding the work to be done. For that
Purpose HDFC organizes the training programmer for new employee.
Generally this training programmer is held after candidates pass the exam of
IRDA. This training is organized for one week. They are given training by
Well trained faculty. They are given the knowledge about the products of the insurance of
particular company.
In the insurance company, there are two way for the training
1. Class room training (IRDA)
2. product knowledge training
3.
Class room training
In the class room training, the training is given to the fresher. The benefit of training room is
that, all candidates can exchange their idea and can get solution of their problem if any.
And face to face training is more effective than other way of training and

Candidates can acquire the knowledge in best possible manner
F.C. has to attend two types of training. First training is related to the exam of IRDA. In this
training, basic knowledge of the insurance is given to F.C. based on which he / she has to
give the exam.
After that, financial consultant has to take the product training in which he / she is given the
knowledge of the various product of the insurance company. After completing this training,
he is able to start the work.
MOTIVATION:
In simple words, motivation is a force that makes each one to work hard & to achieve
something resulting in self satisfaction. Or it is an art of getting people to do required work.
Need for motivation in insurance
 To improve the performance of person

 For achieving excellent out comes
 For develop sense of pride
Generally the motivations are in the form of monetary or non monetary

In insurance, monetary incentive includes the commission which is given in the basis of the
performance of the financial consultant.
Non monetary incentives includes award, reconviction, admire of the performance. If

financial consultant performs to the some extent, he is given non monetary incentives like
gifts, club member ship, etc…

HDFC Standard Life declares results for FY08-09
Business wire India
Posted: 2009-05-06 09:01:48+05:30 IST
Updated: May 06, 2009 at 0901 hrs IST
Mumbai: HDFC Standard Life, one of India’s leading private life insurance
companies,
Declared its annual results for the financial year ending March 31, 2009.
The company
Generated Total Premium Income of Rs. 5564.69 corers in FY2008-09

registering a year on-
Year growth of 15%. The growth was primarily driven by the company’s
structured
Sales processes based on customer needs and their assessments, wide

range of product
Portfolio and diverse distribution network.
HDFC Standard Life maintained its healthy pipeline of products last

year by launching
11 products apart from slashing the premium rates of its Term

Assurance Plan premium
Rates by about 25% across different age bands. “Our entry into the
health insurance
Market last year with the launch of two products – SurgiCare and
Critical Care was a
significant move in line with our business objective. The low

penetration of health
insurance in India gives us a tremendous opportunity to provide

quality health insurance.
Our health products along our complete range of life insurance and
pensions portfolio

meet almost every aspect of an individual’s requirements,” Mr.
Parasnis added.
Highlights of Financial Year 2008-09
 Total Premium Income is up by 15% at Rs. 5564.69 crores as against

Rs. 4858.56
Crores in FY2007-08.
 Renewal premium collected increased to Rs. 2913.58 crores from Rs.
2173.19 crores in
The previous year, registering a growth of 34%.
 Effective Premium Income (EPI) in respect of retail business increased
by 5%, growing
From Rs 2,425 crores in 2007-08 to 2,552 crores in 2008-09.
 Alternate Channels, including banc assurance, contributed about 45%
to the Effective
Premium Income (EPI).
 A well balanced product portfolio with pension comprising over 40%
children plans
around 25% and the remaining constituting protection and savings
plans,
 Total assets under management increased to Rs. 10,595 crores,
registering a growth of
24% over FY2007-08.
 Assets under management for the Group business have increased to
Rs. 1075 crores,
Registering a growth of 12% over FY2007-08.

 Company products and services are now available through a network
of 595 offices
Serving over 700 cities and towns across the country. This is further
complemented by
Corporate agency relationships with public, private and cooperative
banks.
 Strength of Financial Consultants reported year-on-year growth of 43%
to over
2, 07,000 in FY2008-09 compared to 1, 45,000 last financial year.
 The sum assured in-force for 2008-09 was Rs. 57,158 crores as
compared to Rs. 45,743
crores for the previous year.
Revenue Account for the year ended 31st March 2008

Policyholders’ Account (Technical Account)
(Amounts in Thousands of Indian Rupees)
Particulars 31-Mar-08 31-Mar-07
Premium earned (net)
(a) Premium 48,585,616 28,558,656
(b) Reinsurance ceded -409,450 -332,408
(c) Reinsurance accepted — —
Sub Total 48,176,166 28,226,248
Income from Investments
(a) Interest, Dividends & Rent - Gross 2,769,363 1,589,497
(b) Profit on sale / redemption of investments 3,415,246 1,043,415
(c) (Loss on sale / redemption of investments) -1,123,008 -411,914
(d) Transfer / gain on revaluation / change in fair 583,524 -56,904

value*
(e) Amortization Charge -56,904 -65,762
Sub Total 5,588,221 2,256,641
Other Income

(a) Contribution from the Shareholders’ Account 3,248,208 1,450,397
(b) Other Income 324,740 232,997
Sub Total 3,572,948 1,683,394
TOTAL (A) 57,337,335 32,166,283
Commission 3,512,586 2,099,268
Operating Expenses related to Insurance Business 10,129,791 5,767,403
Provisions for doubtful debts — —
Bad debts written off — —
Provisions for tax — —
Fringe Benefit Tax 62,569 35,784
Provisions (other than taxation)
(a) For diminution in the value of investments (Net) — —
(b) Others (to be specified) — —
TOTAL (B) 13,704,946 7,902,455
Benefits Paid (Net) 5,014,603 1,745,350
Interim Bonuses Paid 580 300
Terminal Bonuses Paid 3,363 —
Change in valuation of liability against life policies

in force
(a) Gross ** 37,807,169 22,625,262
(b) Amount ceded in Reinsurance 102,868 -141,054
(c) Amount accepted in Reinsurance — —
TOTAL (C) 42,928,583 24,229,858
SURPLUS / (DEFICIT) Before Bonus Allocation
(D) = (A) - (B) - (C) 703,806 33,970
APPROPRIATIONS
Transfer to Shareholders’ Account 516,341 —
Transfer to Other Reserves — —
Funds for future appropriation - Provision for lapsed
policies unlikely to be revived 187,465 33,970
Balance being Funds For Future Appropriations — —
TOTAL (D) 703,806 33,970

Profit And Loss Account for Year Ended 31st March 2008
Shareholders’ Account
(Non-technical Account)
Particulars 31-Mar-08 31-Mar-

07
Amounts transferred from the Policyholders Account

(Technical Account) 516,341 —
Income from Investments
(a) Interest, Dividends & Rent - Gross 242,109 126,836
(b) Profit on sale / redemption of investments 98,694 114,192
(c) (Loss on sale / redemption of investments) -11,142 -12,470
d) Transfer / gain on revaluation / change in fair -21,384 -23,909
value
(e) Amortization (charge)/credit 561 -2,375
Sub Total 308,838 202,274

Other Income 531 764
TOTAL (A) 825,710 203,038
Expenses other than those directly related to the

insurance
business 12,596 8,252
Bad debts written off — —
Provisions (other than taxation)
(a) For diminution in the value of Investments (net) — —
(b) Provision for doubtful debts — —
(c) Others — —
Contribution to the Policyholders Fund 3,248,208 1,450,39
7
TOTAL (B) 3,260,804 1,458,64

9
Profit / (Loss) before tax -2,435,094 -

1,255,61
1
Provision for Taxation — —
Profit / (Loss) after tax -2,435,094 -
1,255,61
1
APPROPRIATIONS

(a) Balance at the beginning of the Year -4,421,364 -
3,165,75
3
(b) Interim dividends paid during the Year — —
(c) Proposed final dividend — —
(d) Dividend distribution tax — —
(e) Transfer to liabilities on account of Employee -27,033 —
benefits
Profit / (Loss) carried forward to the Balance Sheet -6,883,491 -

4,421,36
4

BALANCE SHEET AS AT 31st MARCH 2008
(Amounts in thousands of Indian rupees)
PARTICULARS 31-Mar-08 31-Mar-07
SOURCES OF FUNDS
SHAREHOLDERS' FUNDS:
Share Capital 12,706,359 8,007,148
Share application money received pending
allotment of shares — 287,391
Reserve and Surplus 552,892 65,902
Credit / [Debit] Fair Value Change Account 3,881 —
Sub-Total 13,263,132 8,360,441

BORROWINGS — —
POLICYHOLDERS' FUNDS:
Credit / [Debit] Fair Value Change Account 193,745 91,247
Policy Liabilities 24,366,747 17,391,531
Insurance Reserves — —
Provision for Linked liabilities 56,317,976 25,934,264
Add: Fair value change 3,133,608 2,582,499
Total Provision for Linked Liabilities 59,451,584 28,516,763
Sub-Total 84,012,076 45,999,541
Funds for Future Appropriations — —
Funds for future appropriation - Provision for lapsed
policies unlikely to be revived 246,951 59,485
Surplus Allocated to Shareholders — —
TOTAL 97,522,159 54,419,467
APPLICATION OF FUNDS
INVESTMENTS :
Shareholders' 4,213,064 1,529,743
Policyholders' 23,299,043 17,782,866
Assets held to cover Linked Liabilities 59,451,584 28,516,763
LOANS 18,618 12,638
FIXED ASSETS 1,331,800 736,054

CURRENT ASSETS
Cash and bank balances 4,493,238 3,363,556
Advances and Other Assets 4,082,489 1,961,980
Sub-total (A) 8,575,727 5,325,536
CURRENT LIABILITIES 6,129,149 3,874,652
PROVISIONS 122,019 30,845
Sub-Total (B) 6,251,168 3,905,497
NET CURRENT ASSETS (C) = (A - B) 2,324,559 1,420,039
MISCELLANEOUS EXPENDITURE — —
(to the extent not written off or adjusted)
DEBIT BALANCE IN PROFIT AND LOSS ACCOUNT 6,883,491 4,421,364
(Shareholders' account)
TOTAL 97,522,159 54,419,467

HDFC and Standard Life first came together for a possible joint venture, to enter the life
Insurance market, in January 1995. It was clear from the outset that both companies shared
similar values and beliefs and a strong relationship quickly formed. In October 1995, the
companies signed a 3-year joint venture agreement.
STRENGTH
1. Domestic image of HDFC supported by Prudential’s international image is strength of the
company.
2. Strong and well spread network of qualified intermediaries and sales person.
3. Strong capital and reserve base.
4. The company provides customer service of the highest order.
5. Huge basket of product range which are suitable to all age and income groups.

6. Large pool of technically skilled manpower with in depth knowledge and understanding of
the market.
7. The company also provides innovative products to cater to different needs of different
customers.
WEAKNESS
1. Heavy management expenses and administrative costs.

2. Low customer confidence on the private players.
3. Vertical hierarchical reporting structure with many designations and cadres leading to
power politics at all levels without any exception.
4. Poor retention percentage of tied up agents.
OPPORTUNITIES
1. Insurable population –According to ING only 10% of the population is insured, which
represents around 30% of the insurable population. This suggests more than 300m people,
with the potential to buy insurance, remain uninsured.
2. There will be inflow of managerial and financial expertise from the world’s leading
insurance markets. Further the burden of educating consumers will also be shared among
many players.
3. International companies will help in building world class expertise in local market by
introducing the best global practices.
THREATS:
The government players will become aggressive thus growth is going to be tough.
Entry of other players is not ruled out.
Apprehension towards HDFC being a private life insurance company.
We expect the industry to rationalize in future that is mergers and acquisitions will happen, which
will impact the industry and HDFC life fortunes.
Products:
Past performance of these plans is not indicative of the future performance of the plan.

The sum invested in the funds is subject to market risks and there can be no assurance that the
objective of plan will be achieved.
Awards & Accolades:

Sept, 2008
Received 2008 CIO Bold 100 and CIO Security Awards

HDFC Standard Life has received the 2008 CIO Bold 100 Award. This annual award
recognizes organizations that exemplify the highest level of operational and strategic
excellence in information technology. This year's award theme, ‘The Bold 100,’ recognized
those executives and organizations that embraced great risk for the sake of great reward.
HDFC Standard Life has also been one of the five recipients of the Special 2008 CIO
Security Award aimed at CIOs, whose pioneering implementations have taken their
enterprise security to the next level.
The company received the 2008 CIO Bold Award for its
mobile workforce portal and the CIO Security Award for its
initiatives for a secure computing environment, including
identity management.
May, 2008
Received Best IT Implementation Award 2008
HDFC Standard Life received the PCQuest Best IT Implementation Award 2008 for
Consultant Corner, the applications for its financial consultants, providing centralized control
over a vast geographical spread for key business units such as inventory, training, licensing,
etc
HDFC Standard Life has won the PCQuest Best IT Implementation Award for two years
consequently. Last year, the company received the award for Wonders, its path-breaking
implementation of an enterprise-wide workflow system.
March, 2008

Silver Abby at Goafest 2008
HDFC Standard Life's radio spot for Pension Plans won a Silver Abby in the radio writing
craft category at the Goafest 2008 organised by the Advertising Agencies Association of
India (AAAI). The radio commercial ‘Pata nahin chala’ touched several changes in life in the
blink of an eye through an old man’s perspective. The objective was drive awareness and ask
people to invest in a pension plan to live life to the fullest even after retirement, without
compromising on one’s self-respect
March, 2008
Unit Linked Savings Plan Tops Mint Best TV Ads Survey
The Unit Linked Savings Plan advertisement of HDFC Standard Life, one of the leading
private insurance companies in India, has topped Mint’s Top Television Advertisement
survey conducted, for February 2008. HDFC Standard Life’s Unit Linked Savings Plan
advertisement was ranked 4th in terms of a combined score of ad awareness and brand recall
and 3rd in terms of ad diagnostic scores (likeability, enjoyment, believability, and claim).
The respondents were between 18 and 40 years. Mint’s exclusive report, ‘New voices in a
makeover’ outlines the survey in detail.
February, 2008
Deepak M Satwalekar Awarded QIMPRO Gold Standard Award 2007
Mr. Deepak M Satwalekar, Managing Director and CEO, HDFC Standard Life, received the
QIMPRO Gold Standard Award 2007 in the business category at the 18th annual Qimpro
Awards function.
January, 2008
Sar Utha Ke Jiyo among India’s 60 Glorious Advertising Moments
HDFC Standard Life’s advertising slogan honored as one of ‘60 Glorious Advertising &
Marketing Moments' over the last 60 years in India,’ by 4Ps Business and Marketing
magazine. The magazine said that HDFC Standard Life is one of the first private insurers to
break the ice using the idea of self respect (Sar Utha Ke Jiyo) instead of 'death' to convey its
brand proposition.

HDFC STANDARD Life Insurance completing 8 years. During these period
companies achieve many progressive stages.
From the study of last year’s company report, we can say that rate of progress of
company is very high. It achieves success in every field of his work. After seen the number
of progress of company.
From the progress of company, we can see that company completely affordable to
increase policy holder. Company is running democratic way. Company given to his
employee in office and through professional courses and totally work of the bank is doing by
computer.

Suggestions
 The study has provided with the useful data from the respondents.
There has a lot to be recommended. Following are the
recommendations:
 There is a need for better promotion for the investment products &
services. The bank should advertise its products through television
because it will reach to the masses.
 More returns should be provided on Insurance plans.
 As the bank provides the Insurance facility to its customers. It should

provide this facility by tie up with the other Insurance organizations
as well. The main reason is that, the entire customers do not want
Insurance of only one company. They should have choice while
selecting a suitable Insurance plans. This will definitely add to the
goodwill & profit for the bank

LIFE INSURANCE (IC-33) - S. Balachandran
Insurance Principles & Practice - P.A.S. Mani.
Life Insurance - Prof. O.S. Gupta
Web site

WWW. HDFCINSURANCE.COM
WWW.GOOGLE .COM
WWW.IRDA.COM

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INTRODUCTION

Risk is found everywhere. It cannot be eliminated together, only it can be

Insurance is a method by which we can spread over the risk. It is a way of

The Business of insurance is related to the protection of the economic values

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Socio – Economic Significance of Insurance: The primary function of insurance is to

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 National Insurance Company, Calcutta.

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Development of Life Insurance in India

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-As per Section of Insurance Act.

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• Life Insurance Corporation of India (LIC)

• General Insurance Corporation of India (GIC) (with effect from Dec'2000, a

1. The Oriental Insurance Company Limited

Insurance Industry in the year 2000-2001 had 16 new entrants, namely:

S.No. RegistrationDate of Reg.Name of the Company

1 101 23.10.2000HDFC Standard Life Insurance Company Ltd.

2 104 15.11.2000Max New York Life Insurance Co. Ltd.

3 105 24.11.2000ICICI Prudential Life Insurance Company Ltd.

4 107 10.01.2001Kotak Mahindra Old Mutual Life Insurance Limited

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 Home Insurance Companies

 Birla Sun Life

 Canara HSBC OBC

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 HDFC Life Insurance

 ICICI Insurance Co.

 ICICI Life Insurance

 Max New York

 Reliance Standard Life

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• In the year 2004, it was awarded DREAM HOME AWARD.

• It has got 3rd rank in the investment management, in year 2006.

HDFC has following group companies

 HDFC Standard life

 HDFC Mutual fund

 HDFC General Insurance

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 Strong reputation build over 182 years

 Currently over 5 mn. policyholders benefiting from the services offered

 Europe’s largest mutual life insurer

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• It is First private sector Life Insurance company to be granted a certificate of

• It has 9 zonal offices, 29 regional offices, and 569 branches in India

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Company name score Rank

MAX NEW YORK 45 7

The Rankings of the company by Customer survey score.

HISTORY OF HDFC STANDARD LIFE INSURANCE:

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Preference for any life insurance customer.

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In a further development Standard Life agreed to participate in the Asset Management

Launched on 20th July 2000.

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